What were the most discussed topics on Weibo of 2016? What’s on Weibo gives an overview of top stories on Chinese social media from A to...
Christmas is said to be a time for getting together to put up the tree and enjoy a good meal with family and friends, but what do...
The world's biggest online sale of the year, China's Single's Day, took place on November 11. What's on Weibo gives an overview of the latest trends...
China's Single's Day, November 11, is the biggest shopping spree of the world. In a 24-hour online sale, Chinese netizens spend billions buying goods on China's...
The opening of a "husband nursery" in a new Shanghai mall has attracted the attention of Chinese social media users.
For those longing for a breath of Beijing air, there is now a special can of 'Beijing air' available for purchase.
McDonald's celebrates its 26th birthday in China this weekend. Despite its rocky journey, the American fast food chain is still popular amongst Chinese, with many sharing...
It has been the question going around Chinese social media: why are the prices of China's most popular e-hailing app service Didi (滴滴) going up? Users...
A Japanese instruction video on how to make the 'perfect selfie' made its rounds on Sina Weibo today. What actually is the perfect selfie?
Shanghai's very first Disney-themed trains will start running on June 16, the very same day of the grand opening of Shanghai Disneyland. Many netizens, however, are...
A Chinese ad campaign for washing detergent brand Qiaobi (俏比) that recently aired on TV and in cinemas has caused big controversy for being “completely racist”....
International car service company Uber is currently testing new rules that could make ordering a Uber cab more expensive for riders. On Chinese social media, netizens...
How far would a Chinese company go to connect their brand to Papi Jiang, China's rising Weibo superstar? Today's ad auction showed that people are willing...
Some call the recent ad campaign of skincare brand SK-II hypocritical. Is it?
A new ad campaign by skin care brand SK-II on China's 'leftover women' has gained huge support on Chinese social media.
Swiss luxury watchmaker IWC has launched its online China shop this week. The brand does not sell its watches through Chinese e-commerce giants such as JD.com...
China has introduced its 'two child policy' in the fall of last year. Now that young couples have the option to have a second child, China's...
Papi Chan is the new kid on the block when it comes to China's online celebrities. Although this 'online celebrity economy' is often criticized, Papa might...
The right tagline or advertising slogan is crucial for a brand's identity. Due to the nature of Chinese language, ad slogans in China are often multi-layered...
Stories of YouTube stars turning into successful entrepreneurs have become manifold. With the so-called 'Youtube Effect', anyone can become an online fashion influencer or money maker...
