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“A Hundred Reasons to Eat Bamboo Rats”: The Story of Two Farmers Who Became Internet Celebrities

Within days, the vlogs of two farmers using ridiculous selecting criteria for animal consumption racked millions of views.

Gabi Verberg

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In the past months, two farmers called “the Magnificent Farm Brothers” (华农兄弟) have become an internet sensation by vlogging their day-to-day life on a bamboo rat breeding farm in southern China, where these rodents are served as a delicacy. Their propensity to always find a pretext, no matter how ridiculous, for eating their own animals, has amused millions of netizens.

They are China’s most popular farmers of the past year: “The Magnificent Farm Brothers” Liu (刘) and Hu (胡).

It all started a few months ago when the two started vlogging about their day-to-day life on a bamboo rat breeding farm in Ganzhou, Jiangxi Province. The script hardly changes and is loaded with clickbait potential: Hu films his 29-year-old companion Liu doting on a cute-looking bamboo rat before finding an excuse to mercilessly execute and eat it.

Under the hashtag “A Hundred Reasons to Eat Bamboo Rats,” (#吃竹鼠的一百种理由#), with over 160 million views on Weibo, netizens have compiled countless scenes of the duet’s rat-gobbling.

There is no doubt that the comical value lies in Liu’s excuse-making. In one scene, a rat hasn’t eaten for three days due to a depression – Liu, feigning mercy, hastily concludes that he should put it out of its misery by eating it. Be it heat stroke, internal injuries, or some other health problem, Liu’s diagnosis for every rodent is always the same.

Aside from the gales of laughter incited by such provoking scenes, the duet’s vlog has also provided a business boost. In an interview with a local TV station, the two farmers stated that they started vlogging with the intention of turning the bamboo rat into a popular culinary delicacy.

Since going viral, the two farmers have been receiving orders for their bamboo rats from all over the country. The spike in demand for bamboo rat consumption has also benefited the two farmers’ co-workers – according to an article in the China Daily, the wages of other bamboo rat breeders have also increased thanks to the duet’s online following.

But the vlogs show more than just the farmer’s arbitrarily deciding which rat to kill next. To spare viewers, Liu kills the rodent off-screen, after which he resumes vlogging, explaining how to prepare a succulent meal of bamboo rat –marinate the dead rodent, stuff it with vegetables, then roast until cooked throughout.  The devouring of the meat is not left out, as viewers get to see the two farmers tuck into the so-called delicacies.

The false pretexts for animal-killing apply to anything that moves, not just bamboo rats. In one vlog, Liu catches a chicken, saying he’d better eat it since it might have caught a cold from last night’s rain. Ducks and pigs also receive a similar treatment. In some vlogs, Liu’s dogs make an appearance – but these he doesn’t eat (yet).

Netizens’ Reactions

The video channel of the “Magnificent Farm Brothers” on Bilibili, a Chinese video streaming website, has over 150 million views and 2.1 million subscribers to date.

A series of gags and memes have emerged from these viral vlogs. Some netizens joke that their own lives have a lot in common with the tragic fate of the little rodents that end up in Liu’s belly.

The text next to farmer Liu’s head reads “life” (生活) while the character on the rat reads “me” (我).

Others joke that Liu’s tendency to praise his livestock as “beautiful” or “cute” before devouring them highlights the danger of being deemed attractive, to the point where refusing to accept being complimented as good-looking is a necessary survival measure.

(Image below: “You are very beautiful!”, “No, I’m not, I’m really not, I’m not pretty.”)

One Weibo post with over 64 thousand likes reads “these are the scariest moments of my life,” followed by pictures of farmer Liu saying “you are so cute,” “I heard you got wet in the rain last night,” “I heard you got injured,” etc.

The two farmers may have become one of the biggest internet sensations this past year, but they have reacted calmly to their popularity. During a TV interview, the two commented:

At first, we were somewhat afraid that our popularity would perhaps disturb our quiet life on the farm. But fortunately, this is not the case.”

In any case, the duet has publicly expressed gratitude towards their fans, vowing to continue making videos of their skit-like, countryside life.

With animal activists nowhere to be seen, the success of the “Magnificent Farm Brothers” shows yet again the Chinese Internet’s magnetic attraction to gruesome content and irony-packed humor.

Want to judge for yourself? Check out some vlogs (no English subtitles) on Youtube here, here, or here.

By Gabi Verberg, edited by Eduardo Baptista.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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Gabi Verberg is a Business graduate from the University of Amsterdam who has worked and studied in Shanghai and Beijing. She now lives in Amsterdam and works as a part-time translator, with a particular interest in Chinese modern culture and politics.

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China Food & Drinks

98-Year-Old Hotpot and Coca Cola Lover Becomes Online Hit

Are hotpot and cola the key to longevity?

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This week, a 98-year-old Chengdu resident has become an online hit on Chinese social media, after videos of her and her granddaughter went viral. The popular grandmother loves to drink Coca Cola, eat hamburgers, and is crazy about hotpot – but only if it’s really spicy.

The 98-year-old became an overnight hit because of the videos posted by granddaughter Cai on China’s popular video app Douyin (TikTok), that show the grandmother’s great appetite for spicy food, alcohol, and sweet sodas.

When the granddaughter tries to persuade her grandma to drink less alcohol (“You’ve already had five!”) she’ll pour herself another cup; while dozing off, she’ll still talk about her favorite hotpot with beef tripe; when eating her hamburgers, she’ll eat so fast that her dentures fall out – all moments that were caught on video by Cai.

The woman, who has been nicknamed “grandma foodie” (吃货奶奶), has been starring in her granddaughter’s Douyin videos since August of last year. Since then, she has accumulated a social media following of some 410K fans and has now risen to nationwide fame, with dozens of Chinese news outlets writing about her. On March 4, she became the number one trending topic on Weibo.

On social media, most netizens praise the grandma for her positive attitude. “I hope I can do all the things I love, too, when I reach her age,” some say: “Eat whatever you want, whenever you want, and drink whatever you like, whenever you like.” “Eating good food is the key to happiness,” others write.

Some also see a lucrative opportunity in the grandma’s sudden rise to fame: “She should become a brand ambassador for Coca Cola.”

Granddaughter Cai told Chinese reporters: “I think it’s the contrast that makes her so popular. She drinks Coke, eats hamburgers, loves spicy food, and all that greasy food. She’s leading the life of a young person, and it appears to be very unhealthy. But she still has longevity.”

Because Cai’s grandma does not know much about social media, Cai tried to explain to her that “many, many people” like her a lot. “Why on earth would they like me for?” she replied: “I’m old!”

Want to know more about hotpot, all the reasons to love it, and how to make it at home? Visit our sister site Hotpotambassador.com here.

By Manya Koetse

Spotted a mistake or want to add something? Please email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Food & Drinks

These Chinese School Are Awarding Excellent Students with Pork Meat Gifts

Awarding excellent students with raw meat or even fresh fish seems to be a new trend in Chinese schools.

Gabi Verberg

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School in Liuzhou, Guangxi, image via the Paper.

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A number of schools in China have recently introduced a new gift for outstanding students at the end of term ceremony: no books, no pens, but a chunk of meat that can be shared with the entire family.

A remarkable award ceremony at a middle school in Fuyang, Anhui province, has attracted the attention of Chinese netizens this week for the meat gifts the school offered to its outstanding students.

The award ceremony was held on January 26 at the Anhui Fuyang No. 1 Middle School. The five best students of every class were each rewarded with 2,5 kilogram (5.5 pounds) of pork meat.

At the end of the ceremony, a total of 600 students took home a staggering 1500 kilogram (3306 pounds) of pork meat in total.

Chinese media outlets Pear Video and We Video posted video reports of the noteworthy event on their channels (link and link) on January 28.

Although the initiative of this particular school came as a surprise to many netizens, more schools across China are introducing these kinds of food gifts to their students lately.

 

“Nowadays, every household has enough stationery. So we came up with the idea to award our students with pork meat instead.”

 

The director of the Anhui school, Mister Sun (孙), told reporters: “In the past, the school always awarded its best students with pencils and notebooks. But nowadays, every household has enough stationery. So we came up with the idea to award our students with pork meat instead.”

The pork meat, gifted in a bag with a pig on it, was given just in time for the upcoming Chinese Spring Festival, which celebrates the start of the Year of the Pig this year.

Sun further added: “The students’ hard work is rewarded with something they can take home and share with their family members and other people they love. In this way, they can also experience the gratefulness of others.”

The Fuyang middle school is not the first school that awards its students by offering them fresh meat products. Recently, several stories of Chinese schools awarding their students with meat gifts made their rounds on Chinese social media.

A primary school in Liuzhou, in a mountainous and impoverished area of Guangxi province, received the praise of many netizens when they awarded their 71 most outstanding students with 1,5 kilogram of unwrapped pork meat on a string. It is the second year in a row that the school chose to present its students with a meat gift.

Primary school kids in Liuzhou, Guangxi, showing their meat gifts for excellent performance (image via Chinanews.)

At another school in Dongguan, Guangdong province, the 90 most outstanding students were each rewarded with a fresh fish earlier this month. The fish were caught from the Humen Wharton School’s own pond, The Paper reports.

In a recent interview, director Wu (吴) of the Dongguan Humen Wharton School told The Paper that the fish are usually fed with the leftovers from the school canteen. By rewarding the students with these fish, Wu said, the school not only hopes to make the pupils happy, but also hopes to increase their awareness on the ecological environment.

 

“This is the reality. When you work hard, you’ll have meat to eat.”

 

Last year, a school in Fujian’s Nan’an awarded 30 of its highest-scoring students with a pork leg, something that also attracted the attention online at the time. More schools, including one in Shanwei, then followed their example.

On Weibo, various hashtags relating to the new ‘trend’ are making their rounds. “Middle School Awards Its Students with 1500 Kilogram of Pork Meat” (#中学用3000斤猪肉表彰学生#) received over 5.5 million views this week. “School in Mountainous Area Awards Students with Pork at the End of the Year” (#山区小学期末发猪肉奖状#) had over 3 million views on Weibo.

Chinese netizens applaud the schools for giving these food products to reward students, mainly seeing it as a way to boost the children’s confidence.

“This is great!” one commenter wrote: “The students can really experience how it feels to earn something and what it feels like to contribute. And at the same time, they can share and enjoy their achievements with their family.”

A pork leg and an award (via Chinanews).

“What a great award,” others say: “They’ll feel so proud to bring this back home.”

“This is the reality. When you work hard, you’ll have meat to eat. Why weren’t there such good schools around when I was a kid?”, a Weibo user says.

It is a tradition in China to hold an award ceremony at the end of the semester. During the ceremony, that is attended by the school’s students, teachers, and sometimes (grand)parents, the best students are praised for their accomplishments. The purpose of the award ceremony and the public praise is to let the excellent students set an example for their fellow classmates, and to motivate the students.

But not everyone is equally positive about the initiative. “The intention is good, but how attractive is it for a child to receive a pork leg nowadays?” one man from Guangdong wonders: “Isn’t it more and more uncommon for people to perceive meat as something that’s rare to eat?”

“It’s not about the meat itself,” others argue: “It’s about bringing home something and making them feel accomplished.”

Among the few voices criticizing the idea, there are also those who advocate vegetarianism and think it would be more valuable to teach children the value of living creatures rather than to give them pork.

Others argue that the pork meat gift is not ‘halal.’

But the vast majority of commenters still praise the initiative, saying it is honest, nutritious, and lets the whole family benefit from their child’s accomplishments. For some, the idea is simple and straightforward: “Those who study hard get to eat meat.”

By Gabi Verberg and Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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