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A Snowball Effect: How Cold Harbin Became the Hottest Place in China

Part of Harbin’s enormous success can be attributed to a snowball effect, but the hype is also the result of a well-coordinated campaign.

Manya Koetse

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There is one topic that has been dominating Chinese social media recently: Harbin and its remarkable influx of tourists. How can the buzz surrounding this frosty city be explained?

The new year has just started and Harbin already seems to be the hit of 2024. The capital of China’s Heilongjiang Province, which is famous for its Ice and Snow Festival and Russian heritage, has been dominating trending topics on Chinese social media from late December well into this second week of January.

Every day recently, there’s another hashtag about Harbin that is hitting the hot charts on Chinese social media platforms Weibo, Douyin, and Xiaohongshu. Whether it is about Harbin travel, food, or funny memes, there seems to be an endless stream of stories and topics coming from the city in China’s northeast.

The sudden hype surrounding Harbin is similar to that of Zibo in 2023. The Shandong city, known for its local BBQ culture, became all the rage in spring of last year for its joyful atmosphere and post-pandemic celebratory mood.

Is Harbin the ‘Zibo’ of this 2023-2024 winter season? How come the historical city became such a social media phenomenon?

 
Harbin’s Hottest Festival
 

This year marks the 40th edition of the Harbin International Ice and Snow Festival (哈尔滨国际冰雪节), which is the largest ice and snow festival in the world. The official opening ceremony on January 5th not only celebrated the milestone of the 40th edition but also highlighted Harbin’s role as the host city for the 2025 Asian Winter Games. This will also be the first festival after the end of China’s ‘Zero Covid’ policy (the event was previously still held but kept much smaller).

Harbin winters are tough, with temperatures plummeting to as low as minus 30 degrees Celsius (minus 22 degrees Fahrenheit) or even colder. The idea for a Harbin ice festival first emerged in the late 1950s, when local officials wanted to cheer up the city and its residents in the dark and gloomy winter days.

They therefore introduced a winter festival centered around the idea of ice lanterns, of which the history goes back to the fisherman on the Songhua River using candles inside frozen blocks to give light on long winter nights. The festival was successful from the start; nearly 250,000 people participated in the 1963 edition (Dewar et al 2001, 524).

First edition of the Snow and Ice Festival in 1963.

After the Cultural Revolution put a halt to the festivities in 1966, local authorities reviewed the festival again in 1984, and revived it as an event to boost the local economy. About a decade later, it had already become one of the biggest of its kind globally, with its ice sculpting competitions and snow sculpture parks, including thousands of ice structures and spectacular lantern venues.

This 2023-2024 season turns out to be another important moment for Harbin and its ice festival. In November of 2023, the city launched a press conference in which they stressed the importance of strengthening the city’s position as an (international) leader in the field of ice and snow tourism in this post-pandemic era and fully focus on turning the season into a “people’s festival” and a “people’s event” (“使冰雪季和冰雪节真正成为人民的节日、百姓的盛会”).

From string quartets to hot air balloons, Harbin is going all out to entertain and impress visitors this year, and all the efforts are paying off.

More than two million people are expected to visit Harbin for this year’s festival, including its ‘Ice and Snow World’ (哈尔滨冰雪大世界) which opened on 18 December and will run until late February. This amusement park is a major attraction within the larger festival, and this 25th edition, with its 810,000-square-meter, is the largest-ever held.

In a time when Chinese domestic travelers are exploring their own country in new ways, from Special Force travel style to show-inspired journeys, the latest buzz surrounding Harbin is something that many simply do not want to miss out on, causing the coldest city to become one of the hottest destinations of the moment.

 
Turning Bad Publicity into Something Positive
 

On December 18, Harbin officially opened its Ice and Snow World to the public, welcoming thousands of visitors. This is also when the city and its festival first started trending on social media, but not necessarily in a good way.

Visitors initially complained that despite making reservations, they had to wait in lines at the entrance for hours, and that the time slot reservation system (分时预约) – introduced in Covid days – actually made things more difficult rather than facilitating a smoother crowd management process.

People also complained when Ice and Snow World issued a notice that they couldn’t accommodate more than 40,000 people and had already reached their limit during the early afternoon, therefore halting further ticket sales on the 18th. The 40,000 people limit seemed strange to many, who commented that other events and venues across China, such as Shanghai Disneyland, could welcome much more visitors.

People who had been waiting in line for hours starting shouting that they wanted their money back, and that incident went viral online as the “ticket refund incident” (#哈尔滨退票事件#, 170 million views on Weibo).

Not only did these incidents generate more public attention for the events taking place in Harbin, Snow World’s response also became a hot topic as they soon issued an apology, swiftly canceled the time slot reservation system, gave ticket refunds, and introduced a ‘first come first served’ system (#冰雪大世界取消预约制#, #哈尔滨冰雪大世界致歉#, 370 million views).

A side effect of this incident and how it was handled was that a so-called “underdog effect” became visible on social media, where many people started defending Harbin and Snow World. Supporters questioned whether visitors would similarly express frustration while waiting in lines at Disneyland or Universal Studios.

One Weibo blogger (@刘成春) wrote: “Please do not dismiss Harbin’s Ice and Snow World just because of some minor shortcomings. A group of simple, honest, hardworking people have spent days on end creating these sculptures with ice taken from the Songhua River at temperatures below minus 20. They’ve been making so much efforts, and Harbin just wants to present these works as gifts and the city’s signature to the people (..) Please don’t discredit the only snow and ice landmark of Northeast China.”

After the incident, this sentiment echoed widely on Chinese social media, where many believed in Harbin’s genuine efforts to make its snow and ice season a success, recognizing the sincerity and goodwill of those involved. The idea that Harbin really deserves to shine this season was further strengthened because of videos emerging on social media of previous Covid years, when the smaller festival looked empty and staff still worked hard to try and entertain the few visitors that were there.

 
Southern Little Potato Hype
 

On New Year’s Eve, videos showing celebrations in Harbin rapidly gained traction online, showing that Harbin was doing everything it could to entertain and create a welcoming atmosphere for its visitors.

These visitors have also become part of the buzz surrounding Harbin this season, mainly the emergence of the so-called “Southern Little Potatoes” (南方小土豆 nánfāng xiǎo tǔdòu). This term refers to the increasing influx of tourists from China’s warmer southern regions who are making their way to the snow-blanketed north.

The term “Southern Little Potatoes” humorously describes these southern tourists, especially women, who are frequently spotted sporting light-colored down jackets and hats. Their short height, distinct travel attire makes them stand out among the typically taller and darker-dressed locals in northeastern cities, leading to the playful potato comparison by northerners.

One of the ‘Southern Little Potatoes’ memes (via 21jingji.com).

As “Southern Little Potatoes” became a trending term online, southern tourists also started using it to make fun of themselves and it came to be used to highlight the warm and sometimes funny exchanges between the north and south.

The “Southern Little Potatoes,” who are not used to not used to ice, snow, and extremely cold weather, are also known to get into tricky situations, needing locals to help them out. On January 9, one tourist from the south went viral for stepping out of the train as he quickly wanted to experience licking a metal pole in freezing temperatures. The moment his tongue got stuck, the train staff kindly helped him get unstuck.

For locals, these silly southern tourists are a great business opportunity. One street seller started offering a supervised metal pole licking experience: you can lick a small metal pole for 5 yuan ($0.70), a bigger one for 10 ($1.40), and the tallest one for 15 ($2) (photo below).

Metal pole licking experience.

The Southern Little Potato trend has set off the online meme machine, as well as sparked a small local economy. Some Harbin taxi drivers, for example, promote themselves as being designated “little potato drivers” to serve their ‘friends from the south.’ Street sellers selling ‘little potato’ plush toy keychains for 15 yuan became all the hype.

Little Potato merchandise sold in the streets of Harbin (via 21jingji.com).

You could say that this general trend has also strengthened ties between the north and south. In Chinese, Harbin (Hā’ěrbīn 哈尔滨) is now affectionately shortened to ‘Ěrbīn‘ by visitors and netizens, with the dropping of the ‘Ha’ reflecting a more casual, friendly familiarity with the city.

 
A Snowball Effect
 

Although part of Harbin’s enormous (online) success can be attributed to a snowball effect that began after December 19/20, with people showing their appreciation for the city and joining the hype, the attention on social media was also a result of a well-coordinated campaign.

As described by Chinese media outlet The Paper (澎湃新闻), Heilongjiang Province’s Cultural and Tourism Department Party Secretary and Director He Jing (何晶) recently stated in an interview: “This year’s popularity [of Harbin] isn’t accidental; we’ve been preparing for a year.” He explained how, since early 2023, they started focusing on new media and social media strategies to promote Heilongjiang and Harbin in multiple ways.

For this season, Harbin Snow World made sure there were several online influencers and celebrities promoting the festivities, such as Chinese influencers Kiki (陈洁Kiki) and Barbin (Barbin.ili芭比) or Olympic champion speed skaters Fan Kexin (范可新), Zhang Hong (张虹), and Zhang Yuting (张雨婷). There are also various brand collaborations, such as with Tencent and its Game for Peace (和平精英). Local official media channels and big state media accounts also collaborate with Harbin in posting a lot of promotional videos related to festivities.

This year, Harbin also introduced all kinds of activities and venues to increase their appeal. The ice-made terracotta warriors, for example, or the hot pot restaurant housed within an ice structure, where even the tables are sculpted from ice. These are just some of the many ‘must-experience’ attractions in Harbin that have garnered attention on Chinese social media (#哈尔滨把火锅玩出了本地特色#).

There is also a 20-meter high snowman wearing a red hat, that has come to serve as a must-go photo opportunity for visitors. The local tourism ambassador, the Exploring Pinguin (淘学企鹅), with its cute appearance and orange backpack, is also one of those things that further adds to the appeal of Harbin and its Snow World.

Local authorities, including the tourism department, also pulled out all the stops to ensure visitors felt welcome and accommodated. They made sure local hotels and other business maintained fair prices despite the surge in tourists and to increase the focus on customer service.

They also made sure to listen to (online) feedback and quickly act on complaints. For example, after so many tourists from the south arrived at Harbin Airport and had to change into warmer clothing in the chilly central hall, they increased the number of airport dressing rooms, equipped with seats, mirrors, and carpets. This kind of attention to detail and drive to serve visitors is a strategy that has greatly contributed to Harbin’s current success.

You now see that the combined efforts of local authorities and businesses in Harbin, both online and offline, have cultivated a unique festive atmosphere. This atmosphere is contagious; it motivates locals to actively contribute to maintain the standards while also encouraging visitors to actively promote the city. This leads to new groups of visitors getting enthusiastic to travel to Harbin.

While this success is partly orchestrated, with authorities and state media being key players, there is also that ‘special something’ — a kind of genuine charm, sincerity, relatability, and likability — which is much harder to schedule through strategies. It’s an organic ingredient that is a major part of the buzz. In this way, Zibo and Harbin are very much alike.

Despite some criticisms about prioritizing short-term fame and social media hype for Chinese tourist destinations, it seems that Harbin’s success will be long lasting. As some social media users say: “I can’t make it this year, but I definitely will go to Harbin for the next season. I’ve never even seen snow in my life.”

By Manya Koetse, with contributions by Ruixin Zhang and Miranda Barnes

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References

Dewar, Keith, Denny Meyer, and Wen Mei Li. 2001. “Harbin, Lanterns of Ice, Sculptures of Snow.” Tourism Management 22 (5): 523-532.

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©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China Insight

“Jiangyou Bullying Incident”: From Online Outrage to Offline Protest

“You think we’re scared of you? It’s not like we haven’t been to jail before.”

Manya Koetse

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These days have been filled with tension and anger in the city of Jiangyou (江油市), Sichuan, after a rare, large-scale protest broke out following public outrage over a severe bullying incident and how it was handled.

The bullying incident at the center of this story happened outside school premises in Mianyang on the afternoon of July 22. Footage of the assault, recorded by bystanders at the scene, began circulating widely online on August 2, sparking widespread outrage among concerned netizens, many of them worried parents.

The violent altercation involved three girls between the ages of 13 and 15 who ganged up on another minor, a 14-year-old girl named Lai (赖).

After Lai and a 15-year-old girl named Liu (刘) reportedly had a dispute, Liu gathered two of her friends—the 13-year-old also named Liu (刘) and a 14-year-old named Peng (彭)—to gang up on Lai.

The three underage girls lured Lai to an abandoned building, where they subjected her to hours of verbal and physical violence. The footage showed how they took turns in kicking, slapping, and pushing her.

At one point, after Lai said she would call the police, one of the bullies yelled: “You think we’re scared of you? It’s not like we haven’t been to jail before. I’ve been in more than ten times—it doesn’t even take 20 minutes to get out” (“你以为我们会怕你吗?又不是没进去过,我都进去十多次了,没二十分钟就出来了”).

That same night, the incident was reported to police. It took authorities until August 2 to bring in all involved parties for questioning, and a police report was issued on the morning of Monday, August 4.

Police report by Jiangyou Public Security Bureau, confirming the details of the incident and the (legal) consequences for the attackers.

Two of the girls (the 15- and 14-year-old) were given administrative penalties and will be sent to a specialized correctional school. The younger Liu and other bystanders were formally reprimanded.

 
“Parents Speak Out for the Bullied Girl”
 

The way the incident was handled—not just the relatively late official report, but mostly the perceived lenient punishment—triggered anger online.

Many people who had seen the video responded emotionally and felt that the underage girls should be stripped of their rights to take their exams, and that the bullying incident should forever haunt them in the same way it will undoubtedly haunt their victim.

Especially the phrase “It’s not like I haven’t been taken in [to jail] before” struck a chord, as it showed just how calculated the bullies were—and how, by counting on the leniency of the Chinese judicial system for minors, they made the system complicit in their determination to turn those hours into a living hell for Lai.

China has been dealing with an epidemic of school violence for years. In 2016, Chinese netizens were already urging authorities to address the problem of extreme bullying in schools, partly because minors under the age of 16 rarely face criminal punishment for their actions.

Since 2021, children between the ages of 12 and 14 can be held criminally responsible for extreme and cruel cases resulting in death or disability—but their legal prosecution must first be approved by the Supreme People’s Procuratorate (SPP).

It has not done much to stop the violence.

Discussions around extreme bullying like this have repeatedly flared up over the years, such as in 2020, when a 15-year-old schoolboy named Yuan (袁) in Shaanxi was fatally beaten and buried by a group of minors.

Last year, a young boy named Wang Ziyao (王子耀) was killed by three classmates after suffering years of bullying. His body was found in a greenhouse just 100 meters from the home of one of the suspects, and the case shocked and enraged local residents.

But the problem is widespread among girls, too.

In 2016, we already reported on how so-called ‘campus violence videos’ (校园暴力视频) had become a concerning trend. In these kinds of videos—often showing multiple bullies beating up a single victim on camera—it’s not uncommon to see girls as the aggressors.

Girls often form cliques to gang up on a victim to show that they are in control or to gain popularity. They also tend to be more inclined than boys to make cruel jokes or stage pranks meant to embarrass or humiliate their target. This may partly explain why there seem to be more campus violence videos on Chinese social media showing girls bullying girls than boys bullying boys.

In the case of Lai, she appears to have been particularly vulnerable. One of her relatives posted online that her mother is deaf and mute, and her father allegedly is disabled. This fact may have contributed to why Lai was repeatedly targeted and bullied by the same group of girls, who reportedly took away her phone and socially isolated her at school.

In response to the incident, netizens started posting the hashtag “Parents Speak Up for the Bullied Girl” (“#家长们为被霸凌女孩发声#), not only to support Lai and her family, but to demand harsher punishments for school bullies and for stricter crackdown on this nationwide problem.

 
From Online Anger to Offline Protest
 

While many people spoke out for Lai online, hundreds also wanted to show up for her in person.

On August 4, dozens of people gathered in front of the Jiangyou Municipal Government building (江油市人民政府) to demand justice and support Lai’s parents, who had come to express their grievances to the authorities—at one point even bowing to the ground in a plea for justice to be served for their daughter.

Footage and images circulating on social media showing the parents of Lai, the victim, bowing on the ground to demand justice from authorities.

As the crowd grew larger, tensions escalated, eventually leading to clashes between protesters and police.

The arrests at the scene did little to ease the situation. As night fell, the mood grew increasingly grim, and some protesters began throwing objects at the police.

Images of the protest, posted on Weibo.

Near the east section of Shixian Road (诗仙路东段), more people gathered. Hundreds of individuals filming and livestreaming captured footage of the police crackdown—officers beating protesters, dragging them away, and deploying pepper spray.

Netizens’ digital artwork about the bullying incident, the parents’ grievances, and the public protest and its crackdown in Jiangyou. Shared by 程Clarence.

Although the protests briefly gained traction on social media and became a trending topic on Weibo, the search term was soon removed from the platform’s trending list.

 
Lasting Mental Scars
 

On Tuesday, August 5, several topics related to the Jiangyou bullying incident began trending again on Chinese social media.

On the short video app Kuaishou, a collective demand for justice surged to the number one spot, under the tag “A large number of Jiangyou parents demand justice for the victim” (江油大批家长为受害学生讨公道).

As of now, none of the perpetrators’ families have come forward to apologize.

As for Lai—according to the latest reports, she did not suffer serious physical injuries from the bullying incident, but according to her own parents, the mental scars will last. She will need continued mental health support and counseling going forward.

Although many posts about the incident and the ensuing protests have been taken offline, ‘Jiangyou’s Bullying Incident’ has already become one more case in the growing list of brutal school bullying incidents that have surfaced on Chinese social media in recent years. The heat of local anger may fade over time, but the rising number of such cases continues to fuel public frustration nationwide—especially if local authorities fail to do more to address and prevent school bullying.

“Not being able to protect our children, that’s a disgrace to our schools and the police,” one commenter wrote: “I want to thank all those mothers who have raised their voices for the bullied child. Each of us must say no to bullies, and we must do all we can to stop them. I hope the lawmakers agree.”

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

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The Secret Life of Monks: Shi Yongxin’s Shaolin Scandal Casts a Shadow on Monastic Integrity

“To put it bluntly, temples have been places of deception, corruption, opportunism, and exploitation since ancient times.”

Manya Koetse

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This week, news about a well-known Chinese monk going off the Buddhist path has triggered many discussions on Chinese social media.

The story revolves around Shi Yongxin (释永信), the head monk at China’s famous Shaolin Temple (少林寺) in Dengfeng, Henan. Shi is suspected of embezzlement of temple funds and illicit relationships, and is currently under investigation.

In recent days, wild rumors have been circulating online claiming that Shi fled to the United States after being exposed. On July 26, a supposed “police bulletin” began circulating, alleging that Shi Yongxin had attempted to leave the country with seven lovers, 21 children, and six temple staff. It also claimed he was stopped by authorities before exiting China, that he had secretly obtained U.S. citizenship a decade ago, and that he had misused donations and assumed fake identities.

Although that specific report has since been refuted by Chinese official media, it quickly became clear that there was real fire behind all that smoke.

The report that circulated online and was later confirmed to be fake

Because despite all the sensationalized gossip (some posts even claimed Shi had 174 illegitimate children!), what’s certain is that Shi Yongxin seriously crossed the line. On July 27, 2025, the Shaolin Temple Management Office (少林寺管理处) issued an official statement through its verified channels, including its WeChat account. The statement read:

The report that circulated online and was later confirmed to be fake.

Shi Yongxin, the Abbot of Shaolin Temple, is suspected of criminal offenses, including misappropriating and taking project funds and temple assets. He seriously violated Buddhist discipline, maintained improper relationships with multiple women over a long period and fathered illegitimate children. He is currently under joint investigation by multiple departments. Relevant information will be made public in due course.

Shaolin Temple Management Office
July 27, 2025

China’s Buddhist Association (中国佛教协会) also released a statement on July 28, in which it stated that, in coordination with the Henan Provincial Buddhist Association (河南省佛教协会), Shi Yongxin has been officially stripped of his monastic status.

Various Chinese media sources report that Shi Yongxin was taken away by police on Friday, July 25. Chinese media outlet Caixin suggests that it must not have come as a complete surprise, since Shi had allegedly already been restricted from leaving the country since around the Spring Festival period (late January 2025) (#释永信春节前后已被限制出境#).

 
About Shi Yongxin
 

Shi Yongxin is not just any abbot. He’s the abbot of the Shaolin Monastery (少林寺), which is one of the most famous Buddhist temples in the world and is known as the birthplace of Shaolin Kung Fu. The temple was founded in 495 CE. Besides being a Buddhist monastery, it also operates as a popular tourist attraction, a kung fu school, and a cultural brand.

Shi has been running the monastery for 38 years, a fact that also went trending on Weibo these days (#释永信已全面主持少林寺38年#, 140 million views by Monday).

Shi Yongxin is the monastic name of Liu Yingcheng (刘应成), born in Yinshang county in Fuyang, Anhui, in 1965. He came to Shaolin Temple in 1981 and became a disciple of abbot Shi Xingzheng (释行正), who passed away in 1987. Shi Yongxin then followed in his footsteps and managed the temple affairs. He formally became head monk in 1999.

Moreover, Shi Yongxin reportedly served as President of the Henan Provincial Buddhist Association since 1998 and as Vice President of the Buddhist Association of China since 2002.

Shi Yongxin, photos via Weibo.

Shi Yongxin was thus an incredibly powerful figure—not only because of the decades he spent overseeing temple affairs, but also due to his influence within public, institutional, and religious spheres.

Holding such a visible role, Shi Yongxin (释永信) also had (or has—though it’s unlikely he’ll ever post again) a Weibo account with over 882,000 followers (@释永信师父). His last post, made on July 24, was a Buddhist text about the ‘Pure Land’ (净土)—a realm said to make the path toward enlightenment easier.

That post has since attracted hundreds of replies. While some devoted followers express disbelief over the scandal, many others respond with cynicism, questioning whether anything about Buddhism remains truly ‘pure.’

One widely shared post shows an artist sitting in front of a painting of Shi Yongxin, writing, “Worked on this painting for six months, just finished late last night—feels like the sky’s collapsed.” The second picture, posted by someone else, says, “Just change it a bit.”

One aspect of the scandal fueling online discussions is the fact that Shi Yongxin had led the monastery for so long. Rumors about his “chaotic private life” and unethical behavior surfaced years ago, going back to at least 2015 (#释永信10年前就曾被举报私生活混乱#; #释永信曾被举报向弟子索要供养钱#). One of the questions now echoing across social media is: why wasn’t he held accountable sooner? “Who was protecting him?”

 
“The Tip of the Iceberg”
 

The Shi Yongxin scandal does not just hurt the reputation and cultural brand of the Shaolin Monastery; it also damages a certain image of Buddhist monks as a collective of people with true faith and integrity.

According to well-known knowledge blogger Pingyuan Gongzi Zhao Sheng (@平原公子赵胜), many people’s understanding of abbots or Buddhist masters (“方丈大师们”) is flawed, since it’s generally believed they attained their high positions within the monasteries due to their moral virtue or deep understanding of Buddhism. In reality, Zhao Sheng argues, these individuals often rise to power because they are skilled at earning money and gaining influence.

“To put it bluntly,” Zhao Sheng writes, “temples have been places of deception, corruption, opportunism, and exploitation since ancient times.”

The blogger argues that much of the influence and power of Buddhist masters was stripped away under Mao Zedong, but that some new famous monks rose in the 1980s, using their skills and connections to rebuild temples and turn them into thriving enterprises.

“If you want to find a few people in temples who truly have faith, who truly have personal integrity, and who are truly dedicated to saving all living things, it’s not that they don’t exist—but it’s rather difficult, like finding a needle in a haystack,” Zhao Sheng wrote.

Some commenters suggest that Shi Yongxin is just the tip of the iceberg (“冰山一角”). They believe that if someone as influential as him can be involved in such misconduct—despite whistleblowers having tried to expose him for over a decade—there must be many more cases of power abuse and corruption within China’s monasteries.

“I previously donated money to the temple,” one commenter on Xiaohongshu wrote: “Although it wasn’t much, it does make me a bit uncomfortable now.”

Another person posted that the Shi Yongxin scandal gave them a sense of despair.

Some older posts about the extravagant lifestyles of head monks — including their luxury cars — have also resurfaced online and are once again making the rounds, suggesting that netizens are actively revisiting other potential instances of misconduct within the monastic world.

Abbot Guangquan Fashi (光泉法师) with a Ferrari California T, Kaihao Fashi (开豪法师) with a Porsche Panamera, Shi Yongxin (释永信) linked to an Audi Q7, and Huiqing (慧庆) and a BMW 7 Series.

One image that resurfaced online shows Shi Yongxin—allegedly driving an Audi Q7—alongside other abbots, such as Guangquan Fashi (光泉法师), the head monk of Lingyin Temple (灵隐寺), who is associated with a Ferrari.

More images like these are now circulating, as people delve into the ‘secret lives of monks’ beyond the spiritual, shifting focus to their material lives instead.

Monks from major temples, including Qin Shangshi (钦尚师) of Famen Temple, E’erdeni (鄂尔德尼) of Jokhang Temple in Lhasa, Yin Le (印乐) of Baima Temple, and Huiqing (慧庆) of Baishou Temple, are rumored to be associated with high-end cars like BMWs, a Porsche Cayenne, and a Range Rover.

While the results of the investigation into Shi Yongxin are still pending, many netizens are already looking beyond him. One person writes: “Are you realizing now? It’s not just Shaolin Temple that has money, other temples aren’t exactly short on money either.”

Another person wonders: “Are the monks in today’s temples actually still truly devoted to spiritual practice at all?”

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

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