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BBC’s ‘Racism for Sale’ Documentary Triggers Discussions and Censorship on Chinese Social Media 

Weibo discussions on ‘Racism for Sale’ documentary: “BBC is maliciously hyping up the issue.”

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A video in which a group of African children dressed in red are happily chanting Chinese slogans made international headlines back in early 2020. Although the video might have seemed cheerful at first to those who don’t know Chinese, it is actually racist and exploitative.

The children are energetically repeating what someone else is telling them to say, while holding up a blackboard with the phrase they are chanting written out: “I am a black devil. My IQ is low” (“我是黑鬼, 智商低”).

The video was initially posted on Chinese social media on February 10th, 2020, sparking some controversy within China. It later started to attract international attention after Ghanaian vlogger Wode Maya, who studied in China, spoke out about it on his YouTube channel in a video on February 16th which has since been viewed nearly 200,000 times.

The video featuring the African children shocked people from all over the world and led to some media outlets looking further into the context. In April of 2020, France 24 Observers reporters investigated the video and shed light on a wider Chinese market for videos recorded in Africa with locals.

These type of videos are reportedly made by Africa-based Chinese nationals who give the children some money or food in return to perform for personalized videos, which are then sold via Chinese online platforms.

The videos often include birthday greetings or other personalized messages, but as the aforementioned example shows, sometimes also contains far more sinister content. In another video, the children were made to say they promised they’d never go to China.

There had been controversy over these kinds of videos before. As reported by France 24 Observers, such videos have been circulating on Chinese social media since 2015. In 2017, Chinese e-commerce platform Taobao already closed a few accounts selling such content.

This month, the racist video issue has been brought back to the forefront again due to BBC Africa Eye releasing its “Racism for Sale” documentary, in which reporters Runako Celina and Henry Mhango further investigate and expose the Chinese video-making industry that exploits vulnerable children across Africa. They traced the Weibo video and dozens of others back to one Chinese national living in Malawi, and then confronted him (watch the BBC documentary here).

Image of the Chinese national making the videos. (Via Yahoo).

On Weibo, the ‘Racism for Sale’ documentary also triggered discussions, but instead of focusing on the racist videos, they were generally more focused on the BBC documentary’s narrative and its intentions, and about anti-Black racism within China.

The influential Weibo channel Diba Guanwei (@帝吧官微), which has over 1,5 million followers, called out the documentary in a Weibo post for purposely wanting to meddle in China-Africa relations. It said that the Chinese man recording such videos and insulting African people was indeed a problem, but that it was too much to suggest that this is all about Chinese people exploiting Africans.

Other Weibo users denounced the Chinese man for making such videos, with one popular account suggesting that this person might have intentionally shot these videos to “hurt the friendship between Africa and China,” and that he should be severely punished for it.

One thing that some people jumped on is how a racist Weibo account named “Black People Joke Club” (黑人笑话社) is featured in the documentary for being the first Weibo account to post the video of the African children. Popular nationalist blogging account Guaguashuashi (@呱呱傻事) suggested that BBC Africa used the supposedly insignificant account to make a big story and stir up anger among Africans. Moreover, the account also claimed that the man identified as ‘Lu Ke’ (卢克) who was making the children chant and dance for the video actually had a Taiwanese accent. Guahuashashi’s post received over 2000 likes and more than 300 comments.

The “Black People Joke Club” (黑人笑话社) Weibo account was previously shut down. In light of the recent BBC documentary, other accounts publishing racist content have also been removed, including an account titled “That Guangzhou Guy” (那个广州人). Words such as ‘black devil’ have also been censored and come up with zero results on Weibo now. Images included in discussions of the BBC documentary have also been censored.

Censored images in a post about BBC’s ‘Racism for Sale.’

At time of writing, some content related to the “Black People Joke Club” or other racist accounts is still available on Weibo due to other social media users previously tagging these accounts when posting their own content. There are also still many Weibo groups, topics, and hashtags where people share racist jokes and memes. Many of these posts feature racist jokes about the N-word, blackface, or other stereotyping and derogatory content.

Although some Weibo bloggers blame the BBC for attracting more attention to the old racist video, there are also those who point out that there is indeed a problem with anti-Black racism among Chinese: “Some people in China are really discriminating against black people. Whenever there are women online who post about their happy life with their black husband, they are often cursed on by some men. I think there are really a lot of racist people in our country,” one Weibo commenter wrote.

Another popular comment by a Weibo account from Jiangxi said that some Chinese are hypocritical to deny their own racist rhetoric against black people and are loudly calling out America for anti-Black racism, while also being quick to call something ‘discrimination of Chinese people’ whenever they feel something is insulting to China.

The issue of anti-Black racism on Chinese social media has often popped up, turning into trending discussions, especially when it is about foreign media reporting on it. In 2021, a Chinese influencer came under fire after a video of her doing a blackface makeup tutorial resurfaced online. A Chinese Vtuber (virtual influencer) on Bilibili also stirred controversy for being blatantly racist and forcing her (virtual) ‘slave’ to go and pick cotton.

In 2016, social media exploded in light of a Chinese ad campaign for washing detergent brand Qiaobi (俏比) which featured a black man turning into a Chinese man after being ‘washed.’ Although the commercial initially did not receive much attention in China, the international media coverage eventually sparked major discussions on Chinese social media for being racist.

An Africa-themed skit performed during the 2018 CCTV Gala was meant to promote China-African relations, but instead it received backlash for featuring a Chinese actress wearing blackface and being accompanied by someone costumed as a monkey.

The Chinese Qiaobi commercial drew much controversy for being racist in 2016.

The ‘Racism for Sale’ video has not just triggered discussions on Weibo, it has also become a diplomatic issue. On June 13, Malawi’s Foreign Minister Nancy Tembo shared a video via Twitter addressing the matter, adding that she felt “disgusted, disrespected and deeply pained” because of the video industry exposed by BBC Africa.

The Chinese Embassy in Malawi condemned the videos in a Twitter post on June 13. Wu Peng, China’s Director-General of the Foreign Ministry Department of African Affairs, met with Minister Nancy Tembo a day later, and stated on Twitter that both China and Malawi have “zero tolerance for racism” and that China will continue to crack down on such racial discrimination videos in the future.

A Weibo account dedicated to the overseas Chinese community in Malawi has not posted anything about the BBC documentary nor the videos discussed in it.

Also read: Chinese social media responses to the Western anti-racism movement after Floyd’s death.

By Federica Giampaolo and Manya Koetse

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1 Comment

1 Comment

  1. Richard Merlin

    June 24, 2022 at 5:02 am

    The characters on the blackboard are traditional Chinese characters, which have been replaced by simplified characters on the Chinese mainland since the 1950s but remain in use in Taiwan and Hong Kong. People from mainland China of “Shushu”s age will not write that way.
    His accent is typical Taiwan while Lu Ke has a Jiangsu or Zhejiang accent. It would be inconceivable for Lu Ke who makes a living filming in Africa to make such a disgusting, offensive and politically incorrect (in both China and Africa) film to destroy his own business AND himself.
    The Chinese people have been extremely sympathetic for the African people. After all, the Chinese have been discriminated against, abused, exploited, and bullied by Western powers like the African people for almost two centuries.
    The Chinese government has been sending aid to Africa since the 1950s, totally trillions of dollars even while the Chinese people were suffering from hunger en masse themselves. For emotional reasons and cold calculation, the Chinese government won’t tolerate anything that will undermine its huge investment in Africa.
    In conclusion, this appears highly likely to be part of special operations by Taiwan’s intelligence agency to smear the Chinese people and to poison relations between Africa and China at the same time.
    Chinese as well as people from all over the world of all political conviction and affiliation should do everything they can to expose and condemn such evil and hideous smearing attempts against all Chinese people.
    黑板上写的都是繁体字,这个年纪的大陆人不会写繁体字。卢克的口音是典型的江浙口音。可领着小朋友们喊侮辱性口号的“叔叔”的口音明显是台湾人。卢克再愚蠢,也不会拍那种极具侮辱性的视频自断财路甚至自掘坟墓,而且拍了以后竟然还胆敢留在当地。推测很可能是台湾军情局的杰作 – 一方面败坏中国人的国际形象,同时离间中非关系。全世界的华人中国人无论何种政治信仰,无论身在何处,都应团结起来,揭露声讨谴责这种极其卑劣的、败坏全体中国人华人国际形象的无耻恶行。

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China Society

China Trend Watch Top 10: Putin & Kim Jong-un in Beijing, Meituan’s Upcoming Changes, Lu Xun’s Mural Controversy

From Kim Jong-un in Beijing to Lu Xun’s cigarette: what China’s talking about this week – a top 10 by What’s on Weibo.

Manya Koetse

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🔥What’s on Weibo’s Top 10: What’s Trending in China This Week (Week 35, 2025) Stay updated with China Trend Watch by What’s on Weibo — your quick overview of what’s trending on Weibo and across other Chinese social media. Trending topics curated by me, with help from my customized What’s on Weibo AI sidekick.

 

1. Putin and Kim Jong-un to Attend China’s WWII Victory Commemoration

[#普京和金正恩等出席抗战纪念活动#] [#26位外国元首和首脑出席抗战纪念活动#] (Weibo)

These days, the upcoming September 3rd military parade is trending virtually every day on Chinese social media. On August 28, it was announced that Russian President Vladimir Putin and North Korean leader Kim Jong-un are both among 26 foreign heads of state and government leaders expected to attend China’s commemorative event marking the 80th anniversary of victory in the Second Sino-Japanese War and World War II. Leaders from countries including Cambodia, Vietnam, Iran, and Cuba are on the guest list, underscoring China’s global alliances amid tense geopolitical climates.

Manya’s Take: That Putin would attend the upcoming major parade is no surprise, but the presence of Kim Jong-un is more noteworthy—especially alongside other confirmed attendees, including leaders from Indonesia, Pakistan, Nepal, Iran, Myanmar, Malaysia, Vietnam, and others. At the same time, there is a clear absence of leaders from Western countries. According to state-linked Weibo commentator “Zhu Tianxia” (@煮天下), there is strong historical justification for Kim’s attendance. Yet he also emphasized that Trump’s absence is a loss for Washington, given Trump’s repeated statements that he wished to meet Kim, while US–Russia diplomatic efforts to end the war in Ukraine have so far yielded little progress. This makes the gathering of Xi, Putin, and Kim Jong-un in the heart of Beijing not just a commemorative event but a symbolic ‘win’ for China, underscoring its ever-growing and shifting role on the global stage.

2. ‘Not the Zong Fuli Era’: Zong Fuli on Wahaha Leadership After Zong Qinghou

[#宗馥莉谈民营企业接班#] [#宗馥莉回应娃哈哈争议问题#] (Weibo)

On the first anniversary of her appointment as chairwoman of the Chinese food & beverage producer Wahaha Group (娃哈哈集团), Zong Fuli (宗馥莉, also known as Kelly Zong) gave an exclusive interview to Caijing (财经) magazine where she addressed succession, leadership challenges, and public controversies. Responding to the label of the Wahaha Group being in its “Zong Fuli Era” (宗馥莉时代), she dismissed the notion, emphasizing that a company belongs to “everyone who works hard within it,” not just a single individual. In the interview, Zong also spoke more about her views on running Wahaha, advocating long-term strategic growth over short-term results, and sharing her determination to not let controversy distract her from business operations.

Manya’s Take:
Zong Fuli has big shoes to fill. Her father, Wahaha founder and chairman Zong Qinghou (宗庆后), was one of China’s most beloved and respected businessmen. Since his passing in March 2024, Zong has also faced one controversy after another — from outsourcing some of Wahaha’s production to a cheaper water brand, to a high-profile family inheritance dispute involving three alleged illegitimate children living in the US. These issues have dented the company’s brand image. Her latest interview is therefore a timely one, in which Zong demonstrates resilience and determination to keep this much-loved Chinese brand thriving. Especially the fact that she’s staying humble (not wanting this to be he ‘Zong Fuli era’, is something many consumers are likely to appreciate, as humbleness was one of the reasons why people loved Zong Qinghou so much. Is it enough to undo the harm done to Wahaha’s brand image? Perhaps not, but it’s certainly a step in the right direction.

3. Meituan To Scrap Late-Delivery Fines By End-2025

[#美团将于年底全面取消超时扣款#](Weibo)

An internal briefing from Chinese food delivery company Meituan (美团) said the platform will eliminate “overtime” penalties for delivery riders by the end of 2025. The company also highlighted “rider-friendly communities” (骑手友好社区) to ease entry to residential compounds via data-linked QR access; 24,700+ communities across 150 cities have reportedly been upgraded. The move follows long-running public concern over rider safety and algorithmic pressures. Many users welcomed the change while asking how timeliness metrics and customer expectations will be managed without fines.

Manya’s Take: In recent years, there has been more attention to the hardships faced by Chinese food delivery workers. Not only do they face many hard or unsafe circumstances while doing their job—from hot weather and thunderstorms to roads or communities that are difficult to enter—but their daily work is also monitored by algorithmic management tools that put extreme pressure on them to deliver their orders on time. Riders can get caught in “algorithm traps” (算法陷阱) because the faster they work, the stricter the algorithm tightens delivery windows, and they may face penalties or reduced earnings if they fail to meet the expected times. Although the cancellation of the late fees is good for drivers, many consumers are skeptical, arguing that their Meituan deliveries are already taking a lot of time—with late fees being canceled, people fear it will only take longer. With Meituan now facing fierce competition from others, including JD and Eleme, the new measure might end up working against Meituan in the food delivery war.

ALSO TRENDING & NOTEWORTHY:

4. Man Wearing Horror Mask on Highway Sparks Public Outrage

[#高速有人戴恐怖面具吓车#](Weibo)

A video went viral on Weibo these days showing a man wearing a horror mask on the Changshen Expressway (长深高速), allegedly scaring nearby vehicles. The incident occurred on August 24 and was captured by another driver who claimed the masked man was intentionally frightening passengers. After an investigation, Hangzhou traffic police identified the individual as Hugo, a 42-year-old foreign teacher in Hangzhou, who was a passenger and claimed the mask was a spontaneous joke while retrieving snacks in the car. Police determined the act did not constitute a criminal offense but noted it could affect road safety. Although the incident triggered some online debates over road behavior and safety, many netizens also commented that the fuss was exaggerated given the lack of malicious intent or actual danger caused. But we do wonder if Hugo got into trouble at school 😂

The masked man that triggered controversy.

5. Shenzhen’s 12,000-Drone Light Show for 45th Anniversary

[#深圳1.2万架无人机灯光秀闪耀夜空#] [#今晚的深圳人都在抬头看#] (Weibo)

On August 26, Shenzhen celebrated the 45th anniversary of its Special Economic Zone with a record-breaking drone light show featuring 12,000 drones in a dual-venue performance at Renmin Square (市民广场) and Talent Park (人才公园). The show incorporated interactivity with the city lights and featured global artistic collaborations to tell a symbolic story about the history and transformation of the Special Economic Zone. The show drew tens of thousands residents and visitors from outside of Shenzhen, with some queuing five hours in advance. You can watch the full show here.

6. Xi Jinping Meets Cambodian Royalty Ahead of Anniversary

[#习近平夫妇会见柬埔寨国王西哈莫尼#] (Weibo)

President Xi Jinping and First Lady Peng Liyuan met with Cambodian King Norodom Sihamoni and Queen Mother Monineath at Zhongnanhai on August 26. Xi invited King Sihamoni to attend China’s upcoming Tiananmen parade for the 80th anniversary of the victory in the War of Resistance Against Japan and World War II. The visit is part of ongoing efforts to deepen the “ironclad” friendship between China and Cambodia.

7. Lu Xun Smoking Mural To Stay At Shaoxing Tourist Site

[#鲁迅夹烟形象墙画不会换#](Weibo)

A mural depicting Chinese famous writer Lu Xun (鲁迅) holding a cigarette at his native place in Shaoxing has sparked debate after a citizen petitioned for its replacement over youth influence concerns. Site staff clarified the mural will not be changed. The discussion touches on historical authenticity versus public health messaging in cultural heritage spaces. Many commenters argued the depiction reflects the era and the author’s real-life image, while others called for more youth-oriented guidance nearby.

Manya’s Take: Lu Xun (1881–1936) was known for his heavy smoking, which ultimately contributed to his early death. There are many images of him holding a cigarette, and today this has sparked more discussion among younger generations who are increasingly aware of the dangers of smoking, with more people actively involved in efforts to discourage it. The debate around Lu Xun and his cigarette is perhaps comparable to Walt Disney. It is known that photos of Disney at Disneyland were retouched to remove his cigarette, in order to hide his habit from the children visiting the park—a decision that remains somewhat controversial. In the end, Lu Xun is not Walt Disney, and his legacy is not about being a role model for children but about being a major cultural figure in early 20th-century China. In this context, smoking should neither be romanticized nor censored. Instead, Lu Xun’s heavy smoking—reportedly as many as 50 cigarettes a day!—should also serve as a warning about how harmful smoking is. Lu Xun died at just 56, and he smoked until the very end of his life.

The controversial Lu Xun mural.

8. Esther Yu Surrounded by Controversy, Public Calls for Transparency

[#虞书欣风波事关国有资产应有通报#] [#虞书欣风波不能只靠粉丝大字报澄清#] (Weibo)

The hugely popular Chinese actress Esther Yu / Yu Shuxin (虞书欣) is at the center of a growing public controversy. She’s lost more than 720,000 followers in just one week after two issues resurfaced. First, an old reality show clip went viral showing her making harsh remarks about co-star Zhang Haoyue (张昊玥). More significantly, Chinese financial blogger “Lao Pan Caishang” (老潘财商) accused Yu’s father of funneling RMB 1.5 billion in state funds through private companies and possibly committing tax fraud or falsifying financial data. Combined with reports about her family’s wealth and legal troubles, netizens are now questioning whether Yu’s career was helped by improper financial backing. While the original allegations surfaced months ago, *Jimu News* is now calling for Yu’s team—and state authorities—to publicly address the matter and provide transparency.

9. “Middle-Class Darling” MUJI Faces Mass Closures Across China

[#无印良品全国多地关店#] [#无印良品回应闭店潮#] (Weibo)

Japanese lifestyle brand MUJI (无印良品) is facing a “closure wave” across China, shutting down numerous stores in cities including Beijing, Shanghai, Suzhou, Wuhan, and Changsha. Multiple branch managers cited declining foot traffic and reduced profitability. In response, MUJI’s official statement described these closures as a “normal operational adjustment.” Yet for many, the downsizing of what was once considered the “white moonlight of the middle class” (中产的白月光)—a hugely popular symbol of minimalist, middle-class lifestyle—is noteworthy. The news trended alongside reports of liquidation discounts and local store shutdowns. Quality controversies, such as a student scissors product failing safety inspections, have previously added pressure to MUJI’s reputation in China. Reactions are mixed: while some express continued love for MUJI, others complain that it is more expensive in China than in Japan, despite being manufactured locally.

10. Southwest University Faces Backlash Over “Food Delivery Monopoly”

[#西南大学外卖垄断#] [#西南大学外卖风波#] (Weibo)

Southwest University (西南大学) has sparked heated debate among students after announcing that the so-called “Xiaoshenghuo” (校生活) app (the “Campus Life” app) would become the sole authorized food delivery platform on campus. Under the new policy, outside couriers from food delivery companies like Meituan and Ele.me can no longer enter dormitory zones, with orders funneled through the designated app for secondary delivery to pickup lockers. The university said the change was meant to fix problems of lost or misplaced orders, but students worry about reduced choice, higher prices, and poorer efficiency. Reports note that the chosen company previously faced fines for food safety compliance failures, further intensifying suspicions of unfair contracting. Student feedback highlights longer delivery times, fewer restaurant options, and hidden costs—raising concerns that the school’s management measures are edging into monopoly territory.

The China Trend Watch series combines AI-powered trend detection with editorial curation. AI tools — set up and customized by What’s on Weibo — help identify top trends and draft outlines, while Manya Koetse selects what’s most noteworthy, fact-checks, rewrites, and edits for context.

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China Insight

From Trade Crisis to Patriotic Push: Chinese Online Reactions to Trump’s Tariffs

“This moment is the time to reflect on our unity. If we can choose domestic alternatives, we should.”

Manya Koetse

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“China’s countermeasures are here” (#中方反制措施来了#). This hashtag, launched by Party newspaper People’s Daily, went top trending on Chinese social media on Friday, April 4, after President Trump announced steep new tariffs on Wednesday, including a universal 10 percent “minimum base tariff” on all imported goods and especially targeting China with an additional 34% reciprocal tariff as part of so-called “liberation day.”

Countermeasures were announced on Friday. China’s State Council Customs Tariff Commission Office (国务院关税税则委员会办公室) issued an announcement stating that, starting from April 10, an additional 34% tariff will be levied on all imported goods originating from the United States, on top of existing tariff rates.

Other countermeasures include immediate export restrictions on seven key medium to heavy rare earth elements, which are important for manufacturing critical products used in semiconductors, defense, aerospace, and green energy.

 

“This won’t make America great again”

 

The official response to the tariffs, both from state media and the government, has been twofold: on the one hand, it criticizes the U.S. for placing American interests above the good of the global community, arguing that the move only hurts the U.S., its people, and the world. On the other hand, the Chinese side stresses that although they do not believe tariff wars are the answer, China is not afraid of a trade war and will not sit idly by, but will respond with equal measures.

Chinese official media have condemned the new tariffs, which led to the largest single-day market drop in years. Describing the reactions of various experts, Xinhua News highlighted a comment by a Croatian professor, stating that the policy will only increase export prices and worsen inflation, ultimately hurting middle- and working-class Americans — and noting that the policy “won’t make America great again” (不会“让美国再次伟大”).

The official announcement by Chinese state media regarding China’s countermeasures received widespread support in its (highly controlled) comment sections, with both media outlets and netizens echoing the message that China will not be bullied by the U.S.

On Xiaohongshu, similar sentiments shnone through in popular posts, such as one person writing:

💬 “Congratulations to the U.S. on receiving a 34% tariff on all its goods! Luckily, very few of the things ordinary Chinese people eat or use come from the U.S. anyway.
#RMB purchasing power #China will inevitably be unified #Consumer confidence #Contemporary Chinese economy #Carrying forward the construction of a Beautiful China

“Monday’s stock market will be a bloodbath,” another commenter wrote.

One Weibo blogger (@兰启昌) saw the recent developments as another sign of an ongoing trend of “de-globalization” (逆全球化).

But beyond global economics and geopolitics, many Chinese netizens — from Weibo to Xiaohongshu — seem more focused on how the new policies will affect everyday consumers.

Netizens have been actively discussing which goods will be hit hardest by the new tariffs. Based on 2023 trade data, here’s a breakdown of the top exports between China and the United States — and the sectors most likely to feel the impact.

🔷🇺🇸🇨🇳Top 10 Chinese Exports to the U.S.

1. Electronics and Machinery
Includes smartphones, laptops, tablets, integrated circuits, and image processing equipment.

2. Furniture, Home Goods & Toys
Such as video game consoles, lamps, and much more.

3. Textiles and Apparel
Garments, footwear, and accessories like sunglasses.

4. Metals and Related Products
Especially steel and steel-based items.

5. Plastic and Rubber Products
Widely used in packaging, manufacturing, and consumer goods.

6. Transportation Equipment
Electric vehicles, passenger cars, motorcycles, scooters, and drones.

7. Low-Value Commodities
Bulk items used in general trade and low-cost manufacturing.

8. Chemicals
Industrial chemicals and related materials.

9. Medical and Optical Instruments
Includes medical devices and precision instruments.

10. Paper Products
Ranging from office supplies to industrial paper goods.

 
🔹🇨🇳🇺🇸Top 10 U.S. Exports to China

1. High-Tech Machinery and Electronics
Especially integrated circuits, turbine engine components, and semiconductor manufacturing equipment.

2. Energy Products
Crude oil, liquefied propane and butane, natural gas, and coking coal.

3. Chemicals and Pharmaceuticals
Includes cosmetics, cleaning agents, and various medical drugs.

4. Soybeans
A key agricultural export widely used in food and animal feed in China.

5. Transportation Equipment
Such as automobiles and aircraft parts.

6. Medical and Optical Devices
Medical precision equipment, diagnostic tools, and lab instruments.

7. Plastic and Rubber Goods
Used in both consumer and industrial sectors.

8. Metal Products
Primarily iron and steel exports.

9. Wood and Pulp Products
Lumber, wood pulp, charcoal, and paper goods.

10. Meat
Including beef, pork, and poultry.

Those doing trade with the US, or otherwise involved in made-in-China products, like those working clothing and furniture factories, will inevitably be affected by the tariffs.

 

“Patriotism isn’t just a sentiment – it’s an action”

 

Much of the popular online conversation has focused on concrete examples of what kinds of things might get more expensive for Chinese consumers in their everyday lives.

Some bloggers noted that people might start to see price hikes in everyday groceries like dairy, meat, corn, and soybeans. With fewer soybeans coming in from the US, cooking oil prices may also rise.

China is the world’s largest consumer of soybeans, but because domestic production is relatively low, soybeans remain a key import.

Then there are popular American brands in the Chinese market that are expected to get pricier too — like beauty and health products, Starbucks coffee, or Häagen-Dazs ice cream.

Some also predicted a 30% to 40% increase in prices for iPhones and other Apple products.

Contrary to the earlier comment by the Xiaohongshu blogger, some netizens explain just how many American products are actually used by Chinese consumers, with many American companies operating in China — from McDonald’s and Coca-Cola, Walmart to Disney or Warner Brothers, Procter & Gamble to Colgate and Estée Lauder.

What’s noteworthy in these discussions, however, is a strong tendency to point to Chinese alternatives and encourage smart buying instead of following hypes (“理性替代,拒绝跟风”): No need to panic about soybeans — there are domestic alternatives, and China’s own soybean program is getting a boost. Who needs Starbucks when there’s Luckin Coffee? Why buy an iPhone when you can get a Huawei? Skip the Tesla, go for a BYD.

In these discussions, the ‘crisis’ is turned into an ‘opportunity’ for Chinese companies to focus even more on the Chinese market, and for Chinese consumers to, more than ever, actively embrace and celebrate local brands and made-in-China products.

One Chinese blogger (@O浅夏拾光O) wrote:

💬 “This moment is the time to reflect on our unity. If we can choose domestic alternatives, we should. For example, we can use rapeseed oil or peanut oil instead of imported soybean oil; we can buy cost-effective Chinese electronics instead of foreign brands. Support domestic products and respond to the nation’s call to expand domestic consumption.

We must have faith in our country. Only by uniting as one, young and old all together, the entire country working together, can we withstand all hazards. As Professor Ai Yuejin (艾跃进) once said, patriotism isn’t just a sentiment – it’s an action. As long as our core is stable and we are united in spirit, no hardship can defeat us.”

Despite the major happenings and the big words, some people just care about the small things: “As long as KFC and McDonald’s don’t raise their prices, it’s all fine by me.”

See the follow-up to this article here.

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

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