China Society

Empty Hall, Full Buzz: Civil Bureau’s Chinese Valentine’s Day Livestream Goes Viral Due to Couples Staying Away

The celebratory livestream gained immense traction on Chinese social media, albeit for all the unintended reasons.

Published

2 years ago

August 23, 2023

A local Bureau of Civil Affairs, where couples register and obtain their marriage certificate, launched a livestream to celebrate the marriage registration ceremony for new couples on August 22, marking the occasion of the Qixi Festival, often referred to as the Chinese equivalent of Valentine’s Day.

The celebratory livestream gained immense traction on Chinese social media, albeit for all the unintended reasons.

The livestream was held by the Youxian District of Mianyang, a prefecture-level city in Sichuan with a population of 4.8 million. The Qixi Festival is typically regarded as an ideal moment for marriage registration, and people had expected a buzz around the event, with many couples lining up for the much-anticipated marriage boom (结婚潮).

However, as online viewers noticed no long queues and an empty ceremony stage, news of the awkward ‘no-show’ registration day quickly circulated across social media platforms. Some said that the livestream even momentarily shifted to show the city view instead of the empty hall.

Instead of showing the empty hall, the livestream sometimes turned off the live camera view and switched to show a generic city view.

Later in the day, certain media outlets reported that throughout the entire livestream duration, spanning from 10 in the morning until 3:45 in the afternoon, merely 12 couples had appeared to complete their marriage registration. This figure was probably derived from comments made by the thousands of online viewers, who detailed their viewing experiences. One viewer shared that they had watched the livestream for over an hour and only saw two couples coming to get their marriage certificate.

“I’ve been watching for ages and I’ve seen not a single couple obtain their marriage certificate,” one viewer wrote during the livestream.

When a couple finally did show up, the online viewers congratulated them, although some also thought they might have just popped up to make it look more crowded.

The failed ‘romantic’ livestream already attracted online attention on August 22. A day later, on the 23rd, it became the number one trending topic on China’s Douyin (TikTok) app.

Press photo by Mianyang Bureau of Civil Affairs.

The Mianyang Bureau of Civil Affairs, however, denied that their office had been completely empty. A total of 77 couples did show up to get registered on the 22nd, they stated (#民政局否认七夕直播领证仅12对#, #官方否认民政局直播领证仅12对登记#).

“Do you also dare to say how many people got divorced on this day?”

But many netizens doubt their claim, or think it is irrelevant as the empty hall and low number of marriage registrations is actually why the topic went trending in the first place: the image of the empty marriage stage symbolizes an era marked by historically low marriage rates. Some also comment that is is too coincidental for them to come up with ’77 couples’ for festival of Qixi (七夕), the ‘double seven festival’ which is celebrated on the seventh day of the seventh month on the Chinese lunisolar calendar.

Behind this seemingly trivial trending topic lies a larger narrative that reflects how Chinese youth are increasingly deferring marriagem while optimistic depictions of love and matrimony in the media fail to align with their own experiences.

Even if 77 couples did register for marriage at the office, many netizens think it is still a low number – especially considering the fact that China was still dealing with the pandemic during last year’s Qixi Festival.

“Do you also dare to say how many people got divorced on this day?” some wondered.

On Douyin, the number two trending topic, below the Mianyang one, was about the number of singles in China rising to 239 million. The number has come out in the China Population Census Yearbook (2020), which also said that the average age when people first get married is 28.67, 3.78 years older compared to 2010.

China’s declining marriage rates go hand in hand with lower birth rates while society is rapidly aging. Recently, a renowned professor of demography, Yuan Xin, made headlines for pointing out that China has become one of the countries with the lowest birth rates globally, projecting that China’s negative population growth will continue well into the 2070s (read more in our premium newsletter).

Despite the situation at hand, or actually because of it, Chinese state media are pushing romantic narratives about tying the knot and starting a family. Not only did many Chinese media outlets highlight the supposed ‘wedding boom’ during the Qixi Festival, some local authorities texted residents wishing them “sweet love, marriage and childbirth.”

But Mianyang’s well-intended celebration of Chinese Valentine’s Day failed to mask the reality behind the positive news reports, which is exactly why so many netizens think the livestream was so funny.

This Bureau of Civil Affairs in Sichuan had all the good intentions for Qixi ("Chinese Valentine's Day") by hosting a livestream showing all the happy couples coming to get married. The livestream did go viral, but for all the wrong reasons; the absence of couples tying the knot. pic.twitter.com/wiUd8atkHS

— Manya Koetse (@manyapan) August 23, 2023

“Perhaps next time you should livestream the divorce office instead,” one commenter suggested: “It’ll probably be a lot more lively.”

Get more Chinese trends and the stories behind the hashtag: support What’s on Weibo and subscribe today.

By Manya Koetse

With contributions by Miranda Barnes

Follow @whatsonweibo

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

Up Next

“History Won’t Forget”: Chinese Reactions to Japan’s Fukushima Water Release in 5 Trending Hashtags

Don't Miss

Tianjin’s Tuesday: Two Major Fires Simultaneously Blaze in the City

Manya Koetse

Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

Click to comment

China Memes & Viral

Nanchang Crowd Confuses Fan for Knife — Man Kicked Down and Taken Away

An unfortunate misunderstanding led to one innocent man being the only person injured in a crowd of thousands.

Published

2 months ago

October 5, 2025

Manya Koetse

On the evening of October 1st, National Day and the start of a week-long holiday, Nanchang was celebrating with a spectacular fireworks/drone show, drawing an enormous crowd of people (see video).

But the fireworks weren’t the only thing drawing attention. One man on Nanchang’s crowded Shimao Road caught bystanders’ eyes.

He was shirtless, strongly built with a visible tattoo, and was waving a pointed object while loudly shouting something that sounded like, “I’ll kill you! I’ll kill you!”

At first, the people around him seemed unsure of what to do, keeping their distance and too afraid to approach. A large crowd formed but stayed back.

Then, a brave young man in red rushed forward and snatched the pointed object from his hand, while another young man leapt in with a flying kick that knocked him to the ground.

Several others then joined in, working together to restrain the man, as onlookers surrounded the scene and held him there until police arrived and took him to the station.

Soon, videos of the incident spread online (see video here), and rumors quickly surfaced that the man had been trying to attack people with a knife.

But that all turned out to be one major misunderstanding.

The next day, local police clarified what had actually happened, followed by an explanation from the man himself.

The man in question, a 31-year-old local second-hand car dealer named Li, had come to see the fireworks together with his family, including his sisters and three nephews.

Because of the very hot weather, he had taken off his shirt and was cooling himself with a 10-yuan folding fan he had just bought along the way.

After the show, while walking back, Li realized one of his nephews was missing and searched for him, calling out in his local dialect: “Where’s my kid? Where’s my kid?” (“我崽尼我崽尼” wǒ zǎi ní).

Bystanders misheard this as “我宰你我宰你” (wǒ zǎi nǐ, wǒ zǎi nǐ, “I’ll kill you, I’ll kill you”) and mistook his folding fan for a machete.

Meanwhile, Li couldn’t understand why people around him were avoiding him and keeping their distance from him while he was searching for his nephew (see that moment here, also see more footage here). People were watching him, and recording the scene from a distance.

Before Li realized what was happening, the fan was snatched from his hands and he was violently kicked. A crowd swarmed him, beat him, and pushed him to the ground.

The police then detained him, and it wasn’t until the early hours of October 2, after thorough questioning, that he was finally released.

“I’m still confused about it,” Li said the next day. Holding the fan up to the camera, he asked: “Can a fan like this really scare people? I don’t understand — I just got beaten for nothing.”

Mr Li in his video, showing the fan he bought for 10RMB/$1.4 at the Nanchang fireworks.

Some commenters remarked that out of the 1.2 million people who were out in Nanchang that night, he was the only one injured.

Li seems to be doing ok apart from a sore backside and a puzzled mind, and his nephew apparently is also safe and well.

The bizarre misunderstanding has sparked widespread banter online, with people now referring to Li as “Nanchang Brother Fan” (南昌扇子哥).

“I’m dying of laughter. It’s both tragic and hilarious,” one Douyin user wrote, while others simply called the situation “so drama” (抓马 zhuāmǎ): “I’m not supposed to laugh, but I can’t help it.”

Some also noted that they understood why people at the scene mistook Li for a criminal: “At night, a guy with tattoos, holding a long stick-like object, shouting loudly all the way, what would you think?”

All joking aside, the public’s response on such a crowded night — when so many people gathered together, potentially making a tempting target for those with bad intentions — shows a heightened sense of vigilance. Unlike the U.S., where gun violence is more common, shootings are rare in China. But random stabbings have increasingly made headlines.

For Nanchang in particular, a stabbing incident that shocked the nation had taken place only weeks earlier: a 19-year-old woman was attacked and stabbed more than ten times by a 23-year-old man she did not know, and later died from her injuries.

But there have also been other recent cases, from Wuhan to Leiyang. And in 2024 especially, a spate of stabbing incidents shocked the country. In Wuxi, Jiangsu Province, a mass stabbing left eight people dead and 17 others injured.

The positive takeaway from this entire mix-up is that the quick action of the crowd — despite their wrong assessment of the situation — shows that people weren’t afraid to step in for the sake of public safety.

But others claim the exact opposite is true. Illustrator and commentator ‘Wu Zhiru’ (吴之如), former editor at Zhenjiang Daily, saw the incident as an example of toxic herd mentality. He posted an illustration of a fan being held up with the characters 清风徐来 (qīng fēng xú lái, “a cool breeze slowly blows”), an idiom to describe a pleasant atmosphere. A finger from the right points at the fan-holder, saying “Look, he’s gonna commit violence!” (“哇，他要行凶啦!”)

Wu Zhiru warns against panic-driven mob mentality and wonders why the first man, who snatched the “knife” from Li’s hands, did not stop the crowd from attacking Li as soon as he discovered that he had snatched away a fan and not a blade. Drawing historical parallels to the Cultural Revolution, Wu argues that people are sometimes so set on doing the “heroic” thing that they hesitate to correct misunderstandings once better information is available — a mindset that can lead to serious, harmful consequences.

For Li himself, despite the unfortunate night he had, the situation has actually brought him some unexpected fame and extra attention for his second-hand car dealership, which undoubtedly makes his boss happy (in a very recent livestream, Li was praised for being kind and loyal).

Many netizens also argued that the real lesson to draw from this ordeal is the importance of speaking proper standard Chinese. Some even framed the incident as “The Importance of Mandarin” (论普通话的重要性), pointing out that the whole problem began because Li was misunderstood while speaking dialect.

Image posted on Weibo in support of the “fan-waving brother.” The character on the fan says “tolerate.”

Others joked that the misunderstanding was just a grave injustice to shirtless men everywhere, writing: “From now on, the world has one less sincere guy who goes shirtless in the streets. He’ll never be the same again.”

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

China Memes & Viral

China’s National Day Holiday Hit: Jingdezhen’s “Chicken Chop Bro”

From viral street food vendors to China’s donkey crisis and new eldercare services, here’s this week’s Weibo highlights in What’s on Weibo’s China Trend Watch.

Published

2 months ago

September 30, 2025

Manya Koetse

🔥 What’s Trending in China This Week? Stay updated with China Trend Watch by What’s on Weibo — your quick overview of what’s trending on Weibo and across other Chinese social media, curated by Manya Koetse.

What’s inside:

1. Jingdezhen’s “Chicken Chop Bro” Becomes Nationwide Meme
2. China’s 2025 Golden Week Travel Trends
3. China Faces Donkey Shortage Crisis
4. Word of the Week: “Ride-hailing for Relatives” 亲属打车 Qīnshǔ Dǎchē
5. What’s Inside at a Glance

TOP TREND

1. Jingdezhen’s “Chicken Chop Bro” Becomes Nationwide Meme

[#鸡排哥1分钟视频报价仅10元#] [#鸡排哥#] [#鸡排哥回应走红#]

From Beijing to Zibo, every now and then, food stall vendors go viral — for their charm, their uniqueness, and most of all, their tasty food. The star of this moment is 48-year-old Li Junyong (李俊永), who runs a small fried chicken stall in Jingdezhen, Jiangxi Province, with tight rules on who he serves, when, and how.

Li has suddenly become one of the most trending people on Chinese social media under the nickname “Chicken Chop Brother” (鸡排哥 jīpáigē).

Li initially gained popularity among customers for his frantic, multitasking energy — he doesn’t mess around when it comes to his chicken chop business, with superspeed and a clear order of serving customers (“I’ll first do you, then finish yours, then I’ll serve you 做完你的做你的”) and rules such as: no individual customers after 4:30 PM; students pay 1 yuan (about $0.15) less than regular passersby (after 12:00 PM, however, it costs 1 yuan more as punishment for being indecisive); and customers must open the plastic bag themselves before he puts the hot chicken cutlet inside.

The serious way he goes about dealing with his chicken chops almost makes you think he was making big business deals instead of selling to middle school students. In the end, it’s that attitude that gained him social media fame, as students started referring to him as “Head of Chicken Cutlet Operations” (free translation for 鸡排主理人 Jīpái gē Zhǔlǐrén).

Head of Chicken Chop Operations: “Please open your plastic bag”, “No individual customers after 4:30 PM”, etc.

In light of Li’s explosive popularity, his chicken chop stall now sees extremely long queues, and local authorities and city management have had to intervene in order to control the crowds and keep the location safe.

There are definite downsides to such sudden fame, and Li is not the first street vendor this has happened to.

In 2023, for example, Beijing’s ‘Auntie Goose Legs’ (鹅腿阿姨) went viral, and the food stall owner became so overwhelmed that she temporarily had to take a break from her food stall, emotionally sharing how she said she felt too much pressure because of how the situation was unfolding, and that she just wanted to sell her goose legs in peace (“只想平平安安做烧烤”).

Long lines for Auntie’s goose legs.

It seems that “Brother Chicken Chops”, in line with his reputation as the chicken chop CEO, is trying to turn his viral moment into a sustainable business. According to Sina News, Li has drawn in relatives to help him. He reportedly has taught them how to make and sell his tasty fried chicken chops, and now his Chicken Chop Family (“鸡排家族”) has grown to a total of nine stalls.

Over the past week, Li has also joined several social media platforms, including Xiaohongshu, to build a social following that will last after the hype calms down.

Meanwhile, Li is the meme of the moment. As many Chinese workers experience working stress before the National Day holiday, they’ve used his superspeed working style videos to express the pressure they feel to finish all their deadlines. See videos here.

— What Else Is Trending —

WHAT’S POPULAR

2. China’s 2025 Golden Week Travel Trends

[#黄金周#] [#国庆节#] [#中秋节#]

China’s longest holiday of 2025 is coming up, combining National Day (国庆节) and Mid-Autumn Festival (中秋节) into an eight-day Golden Week from October 1–8. If you’re traveling in China this week, good luck — the country’s transportation infrastructure is being pushed to its operational limits.

On September 30, the first “smart people” who opted to leave early to avoid traffic jams already found themselves stuck in them. China’s Ministry of Transport estimates a staggering 2.36 billion trips will be made during this period, with October 1 expected to see over 340 million travelers — surpassing the historical peak of 339 million recorded during Spring Festival earlier this year.

🔸 This week is going to see a lot of events. According to the Ministry of Culture & Tourism, more than 12,000 cultural activities will be held across China during the eight-day holiday period, including over 300 large-scale light shows.

🔸 Chinese local tourism offices are going all in on city marketing and are finding new strategies to make themselves more appealing to young travelers. Chengdu, for example, as Tencent’s gaming hub, is integrating the 10th anniversary of the super popular mobile game Honor of Kings (王者荣耀, Wángzhě Róngyào) into its cultural tourism strategy this year, organizing game-themed city walks, exhibitions, and more.

🔸 China’s travel platform Trip.com reported that interprovincial travel bookings have surged 45% year-on-year, with particularly strong interest in remote destinations like Xinjiang, Tibet, and Inner Mongolia. Searches for hotels in these regions jumped 60% compared to last year. This reflects a shift among middle-class Chinese tourists toward experiential travel and natural landscapes rather than crowded urban attractions.

🔸 The holidays are a time for relaxation, reunions, and eating mooncakes, but it’s also a stressful time for Chinese employers who must comply with labor regulations while managing workforce availability and overtime obligations. Under China’s Labor Law, employees working on statutory public holidays—October 1–3 and October 6 (the official Mid-Autumn Festival date)—must receive at least 300% of their normal daily wage. For adjusted rest days (October 4–5 and October 7–8), employers must provide either 200% overtime pay or compensatory time off. The State Council designated September 28 (Sunday) and October 11 (Saturday) as make-up workdays, but private companies have flexibility to adjust their own schedules.

WHAT’S NOTEWORTHY

3. China Faces Unprecedented Donkey Shortage Crisis

[#我国正面临缺驴危机#] [#中国当前不缺牛马只缺驴#]

China is facing a serious donkey shortage. China’s donkey population is far below market demand, and the prices of donkey-related products continue to rise. The Donkey Branch of China’s Livestock Association (中国畜牧业协会驴业分会) addressed this issue in Chinese media earlier last week, telling China News Weekly (中国新闻周刊): “We have plenty of cattle and horses in China now — just not enough donkeys” (“目前我国牛马都不缺，就缺驴”).

Read this entire story here.

WORD OF THE WEEK

4. “Ride-hailing for Relatives” 亲属打车 Qīnshǔ Dǎchē

[#微信上线亲属打车小程序#] [#微信亲属打车#]

Tencent has rolled out a new function via WeChat Mini Programs on September 26, aimed at helping seniors who struggle with app-based ride-hailing. Thanks to the new function, now live nationwide, users can order rides on behalf of older relatives directly in WeChat.

Adult children who want to help out their less tech-savvy (grand)parents or other senior relatives can now bind their account to their own, remotely pre-set pickup and drop-off locations, as well as payment methods, and track their journey for safety.

What makes this different from the possibility of just ordering a ride for someone else is that the seniors stay in control to some extent and can see their own journeys on their own phones. Children can configure settings on their side, while the interface for the elderly users is simplified. This allows seniors to ride independently, with a little help from their family.

The move is part of a broader effort in China to make it easier for seniors to stay involved in the digitalization of society.

The word to know is 亲属打车 qīnshǔ dǎchē, consisting of “亲属” qīnshǔ (relatives) and ride-hailing 打车 dǎchē.

5. What’s Trending at a Glance

✈️ The 27-year-old Sichuan creator “Tang Feiji” (唐飞机) died in a plane crash while livestreaming on Sept 27. The ultralight aircraft, piloted and purchased by Tang himself, went out of control and crashed before catching fire. Over 1,000 viewers were watching live, with the chat flooded by messages pleading for someone to rescue him. Local village officials confirmed his death. The tragedy is fueling debate over amateur aviation and extreme content creation.
🟢 Weibo has rolled out a visible “online status” feature on personal pages, showing when users are online, and not everyone is happy with it. The new feature is met with criticism from concerned users who don’t want others to see they’re online. It brings back memories of China’s legendary IM app QQ, which, like MSN, showed the online status of users.
🥿 A Chinese Marriott hotel location in Changzhou has come under scrutiny adn triggered hygiene concerns after guests found out that the in-room hotel slippers were being reused. The hotel has admitted to disinfected the disposable slippers and reusing them 2–3 times, without disclosing this to guests in advance.
⚖️ China’s cyberspace authorities issued stern warnings and announced penalties on various Chinese social platforms recently, including Xiaohongshu, Weibo, and Kuaishou, which are blamed for not keeping celebrity gossip and low-quality content in check and for influencing their hot search rankings. This is all about algorithm governance and the tightrope platforms walk in serving readers, attracting attention, and satisfying regulators.
👵 “Outsourced Children” services for Chinese seniors went trending recently. In Dalian, an initiative offering companionship and mediation services for seniors charges 500–2,500 yuan ($70–$350) per visit and has apparently been quite a success, underscoring strong market demand of eldercare-related services and new opportunities for Chinese students.

By Manya Koetse

(follow on X, LinkedIn, or Instagram)