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Chinese Signals

Weibo Watch: The Paris Syndrome

Post-pandemic travel disillusionment to the ‘Unkillable One from Shijiazhuang’, an overview of noteworthy and trending topics on Weibo and beyond.

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PREMIUM NEWSLETTER | ISSUE #11

This week’s newsletter:
◼︎ 1. Editor’s Note – The Paris Syndrome hits close to home
◼︎ 2. What’s Trending – A closer look at the featured stories
◼︎ 3. What to Know – Highlighting 8 hot topics
◼︎ 4. What Lies Behind – Raincheck for next week!
◼︎ 5. What’s Noteworthy – Rumored fall of Zhongzhi Enterprise
◼︎ 6. What’s Popular – How the TFBoys boosted Xi’an economy
◼︎ 7.

Stories that are authored by the What's on Weibo Team are the stories that multiple authors contributed to. Please check the names at the end of the articles to see who the authors are.

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Chinese Signals

China’s 10 Biggest Social Media Stories of 2025

From top trends to platform scandals, these were the biggest online topics of the year.

Manya Koetse

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Entering 2026, let’s take this time to reflect on a year of social media in China and the most noteworthy trending stories.

This is a list of major controversies & online moments that not only went completely viral but were also intrinsically connected to China’s social media sphere, either because they blew up on Weibo, originated on Douyin, or would not have even come to light if it weren’t for Xiaohongshu or other Chinese…

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China Brands, Marketing & Consumers

Hasan Piker’s China Trip & the Unexpected Journey of a Chinese School Uniform to Angola

Hasan Piker’s controversial China tour, a Chinese school uniform resurfaces in Africa, a new winter hotspot, why Chinese elites ‘run’ to Tokyo, and more.

Manya Koetse

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🌊 Signals — Week 47 (2025)
Part of Eye on Digital China, Signals highlights slower trends and online currents behind the daily scroll. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

Welcome to another edition of Eye on Digital China. Different from the China Trend Watch (check the latest one hereif you missed it), this edition, part of the new Signals series,…

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