Chapter Dive
From Weibo to RedNote: The Ultimate Short Guide to China’s Top 10 Social Media Platforms
Weibo, Wechat, Douyin, or Xiaohongshu? Understanding China’s top 10 social media platforms.
Published
1 year agoon
WHAT’S ON WEIBO CHAPTER: 15 YEARS OF WEIBO
From Weibo to WeChat, from Rednote to Bilibili, China has a unique social media landscape that is constantly evolving with the times. In this short guide to China’s social media apps, we list the top 10 most popular platforms, explaining their names, origins, and the key features that have made them successful—some of them thriving for over 25 years (!) already.
These are complicated times for social media, as users around the world are jumping between different services while holding different views on what platforms should stand for, how they should be managed, and what their role should be.
In 2025, international media are more focused on Chinese social media apps than ever before, especially after January’s “Tiktok refugee” hype in which waves of US TikTok users migrated to to China’s Xiaohongshu app.
This foreign focus on China’s online landscape also highlights lingering misconceptions, with major media outlets still trying to label Chinese apps as “the Chinese Instagram,” “the Chinese Facebook,” and so on.
Some of these labels made sense around 2010, when Chinese companies were indeed creating domestic equivalents of Twitter or Pinterest. But those apps have since evolved into something much bigger.
Over the past month, we’ve been focusing on ‘15 years of Weibo‘ for our What’s on Weibo Chapters (check out our deep dive here and the expert insight here). The story of Weibo is an example of how China’s online landscape is constantly changing, even though some major social apps are already 15, 20, even 25 (!) years old. Their secret? It’s not copying Western apps—it’s avoiding a cookie-cutter approach and embracing change. As Xiaohongshu’s Charlwin Mao (毛文超) puts it: “We don’t ask ourselves if we’re a social or commerce company—we ask, what does the consumer want?”
Xiaohongshu is no Chinese Instagram. It also wasn’t a shopping site that added reviews—it was a review site that added shopping, completely flipping traditional e-commerce models on its head. One of China’s top livestreaming apps, Kuaishou, didn’t even start as a livestreaming platform. It began as a GIF-making tool, built its user base through other platforms, then evolved into a short-video app before taking off during the livestreaming boom. Today, the company is a major player in generative AI—its Sora competitor, Kling, was born from this adaptability.
These Chinese apps have become superapps by thinking outside the box, refusing to be confined by labels, and evolving like chameleons—adapting their functions to user needs.
In these rapidly changing social media times, I thought it was high time for a short “China Social Media for Dummies” guide. This short guide breaks down the top 10 Chinese social media platforms, what they stand for, and their core features.
For this article, I have selected ten platforms or apps that are generally the most well-known in China and have the highest number of monthly active users. While the first eight social media platforms are undoubtedly the biggest eight, the ranking becomes less clear beyond that. China has a diverse range of social apps across various categories, including dating, gaming, and livestreaming. In this case, I’ve chosen the apps that are the most widely recognized in the mainstream digital landscape.
Content:
1. WeChat (微信) ⎮ “It’s a Way of Life”
2. Douyin (抖音) ⎮ “Record a Beautiful Life”
3. Weibo (微博) ⎮ “Discover New Things, Anytime, Anywhere”
4. Tencent’s QQ (腾讯QQ) ⎮ “Relax and Be Yourself”
5. Kuaishou (快手) ⎮ “Embracing Every Way of Life”
6. Bilibili (B站) ⎮ “( ゜- ゜)つロ Cheers~”
7. Xiaohongshu (小红书) ⎮ “Your Guide to Life”
8. Zhihu (知乎) ⎮ “When There’s a Question, There’s an Answer”
9. Douban (豆瓣) ⎮ “Record Your Book, Film & Music Life”
10. Baidu Post Bar (百度贴吧) ⎮ “Discuss Your Interests, Join Tieba”
1. WeChat (微信)

🚀 Launched: January 2011 by Tencent
🀄 Chinese name: 微信 Wēixìn, literally meaning “micro message.”
💬 Tagline:”微信,是一个生活方式”
“WeChat, it’s a way of life”
🔍 WeChat at a Glance:
WeChat is one of the most famous Chinese apps and is the national multifunctional ‘superapp.’ It was developed by Tencent, a social-focused tech giant that has proven its ability to understand what Chinese internet users want. Tencent has been successful in the social networking and online gaming markets since the early 2000s, and WeChat is a product of strategies it developed between the late 1990s and early 2010s. WeChat (Weixin) was an instant hit. Within a year of its launch, it already had 100 million users. By January 2013, the number had reached 300 million. Today, WeChat has over 1.38 billion monthly active users, making it the most popular app in China.
More than just a social media platform, WeChat has become a digital key to navigating daily life in China. It is hard to label this app as anything other than a ‘superapp,’ as through the years it has added so many functions that it has become one of China’s most versatile platforms. It serves as a business card, payment method, news reader, and marketing platform. For personal users, WeChat is the go-to tool for staying in touch with friends and family. For brands and businesses, it is an essential tool for building and maintaining relationships with consumers.
🔑 Some Key Features of WeChat:
● Messaging (消息): Text and voice messaging, voice and video calls, group chats (up to 500 people), file transfers (videos/documents/images), gift-giving, sending red envelopes, built-in translation, and extensive use of emojis and stickers.
● Moments (朋友圈): WeChat’s social feed, where users can share photos, videos, and updates with friends—like a private social network.
● WeChat Pay (微信支付): Digital wallet for mobile payments in both online and offline purchases. WeChat is also expanding its palmprint payment services, allowing users to pay through palm recognition scannning technology for their cashless transactions.
● WeChat Official Accounts (公众号): Allows users to follow brands, news, and services for updates, acting as a hub for business and content distribution.
● Mini Programs (小程序): Embedded lightweight apps within WeChat, offering services like food delivery, ride-hailing, shopping, and games, eliminating the need for separate app downloads.
● WeChat Channels (视频号): A short-video and livestreaming feature within WeChat, allowing users to create, share, and discover video content.
🌍 Global Influence:
WeChat is one of the most popular messaging apps in the world (although it is banned in India). WeChat and Weixin are not just different names for the same app—they have distinct functionalities. WeChat serves the international market, while Weixin is designed for the Chinese market. The two versions are distinguished by mobile numbers and operate on separate servers. One key difference is official accounts: Weixin users may not be able to search for or subscribe to official WeChat accounts available to overseas users.
📌 Important to know:
WeChat launched its QR code payments (二维码支付) in 2012, a year after Alipay. With the rise of smartphones, QR code payments made digital transactions accessible to everyone, from store owners to street vendors. WeChat’s popularity played a key role in transforming China from a predominantly cash-based society in the early 2000s to a cashless society by the late 2010s (Ghose 2024).
2. Douyin (抖音)

🚀 Launched: September 2016 by Bytedance
🀄 Chinese name: 抖音 Dǒuyīn, literally meaning “shaking sound.”
💬 Tagline: 记录美好生活
“Record a Beautiful Life”
🔍 Douyin at a Glance:
Douyin is the Chinese mainland version of the globally popular app TikTok and the country’s most popular short-video platform. From the beginning, its parent company, ByteDance (字节跳动), founded in 2012 by Zhang Yiming (张一鸣), focused on two core elements: building innovative apps and using the power of AI for content personalization. Before launching Douyin, ByteDance had already found success with Toutiao (今日头条), a highly popular news aggregator app also relying on AI-powered content personalization. Although Douyin’s focus on music, influencer culture, and short, creative videos is quite different from Toutiao’s, its success has been largely built on the recommendation systems and operational expertise ByteDance had developed through Toutiao. Before building Toutiao, Zhang Yiming worked at Microsoft, among other companies, and co-founded the real estate search engine 99fang.com.
kuaishou
Beyond ByteDance’s expertise, Douyin thrived thanks to China’s advanced 4G/5G infrastructure and a booming e-commerce industry. While Douyin initially focused on user-generated entertainment content, it has gradually evolved into a powerful multi-functional platform where users also consume and discuss the latest news and current events.
Today, Douyin and Weibo are among the most influential social platforms in China for following and discussing breaking news. Douyin is more influential in terms of active users: there are more than 760 million active monthly users (Brennan 2020; Su 2024).
🔑 Some Key Features of Douyin:
● Follow (关注): Similar to Weibo and Xiaohongshu, Douyin operates on a follower-followee network model, where users can follow others without requiring mutual follow-backs. Not every Douyin user creates videos; many are solely viewers.
● Short Video Creation (快拍): Douyin’s primary function is short video creation, either by filming directly in the app or uploading pre-recorded content from the phone’s gallery.
● AI Templates and Filters (AI创作): Douyin offers a vast range of AR filters, stickers, and special effects to make videos more attractive, fun, or engaging.
● Live Streaming (直播): Users can host live streams, interact with viewers in real time, and receive virtual gifts that can be converted into real-world earnings.
● Front Page (首页): The endlessly scrollable front page features personalized content recommended by AI algorithms based on the user’s profile, location, preferences, and interactions.
● Friends (朋友): Users can import contacts from WeChat or QQ and see their videos directly within the app.
● Private Messaging (消息): Douyin supports private direct messaging with group chat options for private conversations and social interactions.
● Douyin Trending Lists (抖音热搜): Users can explore trending topics and hot searches. These lists are segmented into categories such as live streaming, films, brands, and music, offering insights into what’s currently popular.
● Douyin Mall (抖音商城): Douyin’s in-app e-commerce platform, which delivers a personalized shopping experience by recommending products based on user data and preferences.
🌍 Global Influence:
It is clear that ByteDance has significant international ambitions—and with great success. No other Chinese digital product has conquered the global market in the same way as TikTok, the international version of Douyin. In 2017, ByteDance acquired the app Musical.ly, which was already popular in the U.S. and Europe, in a strategic move to rapidly integrate TikTok into the Western market. Today, TikTok boasts over 1.5 billion users worldwide. However, the app’s global influence is not without controversy. TikTok has been banned in India, and since 2020, plans to ban it in the United States have repeatedly surfaced. TikTok sits at the center of geopolitical tensions between the U.S. and China, symbolizing broader concerns about China’s growing technological power and influence.
📌 Important to know:
TikTok and Douyin are similar in many ways, but they are two separate apps. Douyin is not available in foreign app stores like Google Play or the international Apple Store, while TikTok is not available in Chinese app stores. The apps feature different content and different popular creators. Content moderation on the two platforms also differs significantly. Internationally, TikTok’s moderation follows practices similar to other global platforms, with rules on hate speech, harassment, nudity, and other forms of inappropriate content. In contrast, Douyin adheres to strict Chinese internet regulations and censorship laws, enforcing different and much broader rules on what can be posted. These differences, along with varying cultural norms and regulatory environments, have transformed Douyin and TikTok into two distinct platforms in terms of content and user experience.
3. Weibo (微博)

🚀 Launched: August 2009 by Sina
🀄 Chinese name: 微博 Wēibó, literally meaning “micro blog.”
💬 Tagline: 随时随地发现新鲜事
“Discover new things anytime, anywhere”
🔍 Weibo at a Glance:
Weibo launched in 2009 as a Chinese equivalent of Twitter but quickly evolved into much more—a uniquely Chinese, versatile, and dynamic platform where users follow celebrities, media influencers, and stay up to date on the latest news. Over the past fifteen years, Weibo has become China’s primary digital space for public discourse on unfolding events. Even today, despite a more decentralized social media landscape in China, Weibo remains China’s online ‘living room’ where people follow and discuss news and entertainment, and the platform still has about 580 million monthly active users. To learn all about Weibo’s journey, check out our detailed report here.
🔑 Some Key Features of Weibo:
● Follow (关注): Unlike friend-based systems like Facebook or WeChat Moments, Weibo operates on a follower-followee model: users can follow others without requiring mutual follow-backs. This also means that some celebrities, such as Xie Na (谢娜), have accumulated over 120 million followers throughout the years.
● Microblogging (发微博): The core feature of Weibo is posting short messages, which can include videos and images. Initially limited to 140 characters, users can now post up to 5,000 Chinese characters. If longer than that, users can change a post into a separate blog article.
● Hot Topics (微博热搜): Weibo provides trending topic lists, hashtags, and rankings of popular influencers across different categories—from general hot lists and headlines to more niche areas such as entertainment, gaming, movies, sports, and more. This feature helps users stay up to date with the latest trends in their fields of interest.
● Video (视频): A video-only feed curates hot videos based on algorithms, comparable to YouTube Shorts or TikTok.
● Super Topics (超级话题): These are niche communities dedicated to specific interests, similar to subreddits. (Read more here.)
● Private Messaging (消息): Weibo supports private direct messaging with group chat options.
🌍 Global Influence:
Weibo is not very international. Although the platform allows international users to register, only a limited number of countries can do so based on their phone numbers. Eligible countries include Japan, South Korea, Malaysia, Thailand, India, the UK, USA, Spain, Italy, Germany, and a few others. Meanwhile, many countries are excluded—such as nearly all Northern European and African nations, along with most countries in South America. Despite these restrictions, Weibo remains a key platform for foreign entities engaged in China-focused marketing or diplomacy. As a result, most foreign embassies in China maintain official Weibo accounts, as do tourism bureaus, international brands, and major global celebrities, including actors, athletes, and DJs.
📌 Important to know:
Although trending topics on Weibo are often related to entertainment, society, and news events, Weibo is also highly Weibo-focused. Many of its trending topics originate on the platform itself—such as viral comments, new features or guidelines, celebrities’ posts, or Weibo-related events and contests (Weibo, as a company, frequently organizes and sponsors events ranging from entertainment to sports). This has created a distinct Weibo culture, more reminiscent of Western platforms like Reddit than X/Twitter or Facebook.
4. Tencent’s QQ (腾讯QQ)

🚀 Launched: February 1999 by Tencent
🀄 Chinese name: QQ: “Q” and “QQ” are also used for “cute.”
💬 Tagline: “轻松做自己”
“Relax and be yourself”
🔍 QQ at a Glance:
QQ has always been known as China’s most powerful instant messaging software. It is also one of China’s oldest social media platforms, and in many ways, its success paved the way for WeChat to thrive. Launched by Tencent in 1999 under the name OICQ, this instant messaging service was China’s counterpart to the Israeli software ICQ, developed in 1996 and later acquired by AOL. Following a lawsuit from AOL, Tencent rebranded the application as QQ. As the platform partnered with pager services and mobile communication companies, QQ was initially used on pagers, personal computers, and for SMS services. Over time, QQ evolved and is now primarily used on smart mobile devices. In 2005, Tencent introduced QZone (QQ空间), a social media platform integrated with QQ, where users can share updates, photos, videos, and more with friends.
For many people, QQ is a nostalgic part of their childhood—comparable to MSN Messenger in the West. As WeChat rose in popularity, many users migrated to it, particularly since Tencent made it easy to import all QQ contacts into WeChat. Despite this shift, QQ remains actively used, especially among young people and fans of ACG (anime, comics, and games), as well as older users who rely on it for work-related purposes such as file sharing and communication. In fact, according to Tencent’s 2024 financial report, QQ’s mobile monthly active users still reached 554 million, demonstrating its lasting influence in China’s social media landscape even after 25 years (Negro et al 2020; Yidong Huliangwang 2024)
🔑 Some Key Features of QQ:
● Messaging (消息): Text and voice messaging, voice and video calls, group chats, and customizable profile styles, chat decorations, and themes.
● Groups (QQ群): QQ Groups are like chatrooms for users with shared interests, managed and guided as community spaces.
● File Management/Online Storage (文件传输): Group file sharing, large file uploads, and permanent file storage—unlike WeChat, QQ stores files permanently and can handle larger files.
● Mail (QQ邮箱): An email service hosted by QQ.
● Wallet (QQ钱包): Top up phone credit, pay off credit card bills, and settle utility fees for water, electricity, and gas.
● Super QQ Show (QQ秀): A customizable avatar feature where users can dress up and design their online persona which can be used across QQ-related platforms, using accessories that can be purchased with QQ Coins (QQ币).
● QQ Games (QQ游戏): Access and play games directly within the app or through linked gaming platforms.
🌍 Global Influence:
QQ is very much a domestic app. It’s not particularly easy for foreigners to register either. If you use a foreign phone number, verification messages often fail to arrive, or the app may flag your number as “suspicious” or “not secure.” If you use a Chinese phone number, registration requires a Chinese name and ID number. While there are certainly foreigners on QQ, it’s clear that making the app more foreigner-friendly is not a priority for Tencent.
📌 Important to know:
Besides its file transfer feature, QQ’s group function is also quite popular, offering much larger group capacities compared to WeChat. QQ Groups cover a wide range of topics, from web novels to cryptocurrency, attracting communities of all kinds. Depending on the group type, VIP members can create groups with up to 2,000 members, while certified members can host groups with up to 5,000 members. In the past, QQ Groups have faced backlash for hosting vulgar or inappropriate content, leading to hefty fines for Tencent and increased moderation efforts.
5. Kuaishou (快手)

🚀 Launched: March 2011, but under different name (GIF快手) as a GIF-making tool.
🀄 Chinese name: 快手 Kuàishǒu, literally meaning “fast hand.” Its international name is “Kwai.”
💬 Tagline: 快手,拥抱每一种生活
“Kuaishou, embracing every way of life”
🔍 Kuaishou at a Glance:
China has many different apps for sharing videos and livestreaming, but Kuaishou holds a unique place in this crowded digital landscape. Why? Unlike most other popular social apps in China, Kuaishou’s content and user base are deeply rooted in the country’s smaller towns and rural areas—over 60% of its users come from rural communities. As a result, Kuaishou has become the go-to app for content related to authentic rural lifestyles and agriculture, setting it apart from apps like Douyin or Xiaohongshu, which primarily cater to urban, middle-class users in higher-tier cities (Ran 2024, 3). Kuaishou’s success story (the app has around 500 million monthly active users) reflects that of many other Chinese digital giants—it has evolved with the times, continuously adapting to user needs instead of following a cookie-cutter approach or a ready-made formula.
Launched in 2011 as a GIF-making tool during Weibo’s golden era, the platform later transformed into a short-video app.Founded by Su Hua (宿华) and Cheng Yixiao (程一笑), Kuaishou benefited from strong technical expertise. Before co-founding the platform, Su worked as a software engineer at both Google and Baidu. Kuaishou’s major mainstream breakthrough came in 2016, when it introduced livestreaming, which quickly became a core part of the platform. Since 2020, the platform has focused more on e-commerce and has integrated it into the app in various ways, making it an appealing option for rural merchants and aspiring influencers. By 2021, half of all rural creators on Kuaishou were generating income from the platform (Ran, 2024, 1).
🔑 Some Key Features of Kuaishou:
● Short Video Feed (短视频): Kuaishou’s main function is sharing and scrolling through short videos, covering everything from gaming and cooking to news events and memes. Through the app’s “Discovery” (发现) feature, you can find new creators and follow more people.
● Live Streaming (直播): Kuaishou offers a wide range of livestream channels available at all hours, from gaming to e-commerce, often blending shopping and entertainment.
● Special Filters: Like Douyin or Snapchat, Kuaishou provides a variety of video effects and templates so that users can post creative videos.
● Kuaishou Shop (快手小店): Kuaishou’s in-app e-commerce platform offers a wide selection of products, including household items, food, and cosmetics.
● Kuai Coins (快币): Kuaishou users can top up their accounts with ‘Kuai Coins’ (Kuaibi), the platform’s virtual currency. These can be used to purchase virtual gifts to support content creators or unlock paid content.
🌍 Global Influence:
Within mainland China, Kuaishou’s strength lies in its focus on second- and third-tier cities as well as rural areas, meaning it is not necessarily focused on expanding its global influence with this particular app. However, similar to the domestic vs. foreign approach of Douyin and TikTok, Kuaishou released an international version of its app called Kwai, though it did not achieve the same level of success as TikTok. Another Kuaishou product with a much greater international impact is its self-developed video generation model, Kling (可灵), also known as KLING AI. Initially, Kling started as a feature within Kuaishou’s video editing app, KuaiYing (快影), in China but was later launched internationally, gaining recognition as a powerful AI model and a possible alternative to OpenAI’s Sora.
📌 Important to know:
Kuaishou is known for increasing its market share by partnering up with other powerful platforms or brands. For example, the company has partnered with Chinese shopping/food delivery platform Meituan since 2021 in the local life services sector. For its e-commerce livestreaming, Kuaishou previously joined forces with JD.com. To drive more traffic to its platform, Kuaishou also established partnerships for copyright and content with various international sports events, including the NBA and the UEFA Champions League, as well as the Tokyo and Paris Summer Olympics, along with the Beijing 2022 Winter Olympics and the 19th Asian Games Hangzhou.
6. Bilibili (B站)

🚀 Launched: June 26, 2009 by Xu Yi (徐逸)
🀄 Chinese name: 哔哩哔哩 Bìlī Bìlī, doesn’t really mean anything but sounds cute and vibrant, like beep beep. Bilibili is more commonly referred to as “B站,” meaning “B-station.”
💬 Tagline: (゜-゜)つロ干杯~-bilibili
“Cheers to Bilibili” [not literally, but that’s what this symbolic motto conveys]
🔍 Bilibili at a Glance:
Bilibili is China’s online home for fans of anime, comics, games (ACG), and technology. While the video streaming platform started as a niche community, it has since grown into one of the go-to video-sharing platforms for China’s Generation Z. Founder Xu Yi (徐逸) designed the earliest version as an improved alternative to existing video-sharing platforms, particularly the ACG hub ACfun (also known as A站, A-station). Although Bilibili remains heavily centered on anime, music, esports, and gaming culture, the platform now hosts a vast range of content, with creators covering topics such as culture, education, and social commentary. Bilibili allows both amateur and professional creators/channels to upload content, as well as producing in-house content, making it a diverse and dynamic platform where users can find everything from unpolished vlogs to Chinese anime series or BBC and History Channel documentaries. This has led to “B Station” becoming a versatile platform used by some 348 million users on a monthly basis. A unique aspect of Bilibili is its user engagement system. One way the platform helps maintain content quality is by requiring users to first answer a set of questions before posting comments and videos. Official members can also go through six membership levels, each unlocking various platform privileges, fostering a stronger sense of community and rewarding user engagement.
🔑 Some Key Features of Bilibili:
● Home of Video Streaming (首页): On Bilibili’s main page, users can explore the latest trending videos or discover new content across various categories, from anime series (番剧) to entertainment (娱乐) and music (音乐).
● Bullet Comments (弹幕评论): Bullet comments, or danmu, are real-time floating texts overlaid on videos, creating an interactive and communal viewing experience. Bilibili was the first Chinese platform to adopt this feature, which has since become its signature function.
● Livestreaming (直播): Users can browse Bilibili’s livestreaming rooms, where they’ll find a variety of live gaming streams, as well as study sessions, homework help, and other interactive content.
● Bilibili Game Center (游戏中心): A platform for game distribution, reviews, and gameplay videos, covering both mobile and PC gaming content.
● Bilibili Manga (哔哩哔哩漫画): A section dedicated to reading and discussing manga, including licensed and original works.
● Bilibili Classroom (哔哩哔哩公开课): Educational content featuring tutorials, lectures, and courses on a wide range of topics.
● Bilibili Shopping (会员购): An integrated e-commerce section where Bilibili members can purchase merchandise, anime goods, and other products related to content creators and the Bilibili platform.
🌍 Global Influence:
Since Bilibili is focused on ACG, it has some niche global appeal among those interested in anime, gaming, and East Asian pop culture. However, beyond these communities, its global influence remains quite limited. In addition to being primarily geared toward Chinese-speaking users, much of the platform’s content is also subject to copyright restrictions outside of China, making it difficult or even impossible for many international viewers to access professional channels on the site.
📌 Important to know:
Like Weibo, Bilibili is a company that focuses on building communities and fostering a unique “Bilibili Culture.” Since 2010, Bilibili has been the main initiator, host, and/or sponsor of various popular events, most famously its Bilibili Spring Festival Gala. Additionally, Bilibili actively contributes to the growth of the Chinese anime industry by financing and co-producing anime content while also making efforts to distribute Chinese anime globally.
7. Rednote/Xiaohongshu (小红书)

🚀 Launched: June 2013 by Charlwin Mao (毛文超) and Miranda Qu (瞿芳)
🀄 Chinese name: 小红书 Xiǎohóngshū, literally meaning “Little Red Book.”
💬 Tagline: 你的生活指南
“Your Guide to Life”
🔍 Xiaohongshu at a Glance:
Is it Xiaohongshu, Rednote, or RED? In China, there is actually only one name for this “little red app”: Xiaohongshu. The Shanghai-based platform began as an online international “shopping guide” where users posted independent reviews (videos, text, images) of luxury products and cosmetics they had purchased. Over time, it evolved into a broader lifestyle community focused on travel, fitness, fashion, and overseas experiences. As the app gained popularity, the products reviewed by users also started being distributed through the platform itself—flipping the traditional e-commerce model on its head. Instead of a shopping site with reviews, Xiaohongshu became a review site that seamlessly integrated e-commerce. “We don’t ask ourselves if we’re a social or a commerce company,” Xiaohongshu co-founder Charlwin Mao once said: “We ask, ‘what does the consumer want?’” (Rowan 2016).
By 2025, Xiaohongshu’s influence is undeniable. With over 300 million monthly active users, the majority of whom are young, urban, and female, it has become an essential part of China’s online ecosystem. What sets Xiaohongshu apart is its ability to blend genuine real-life experiences with online sharing and offline consumption, creating a truly unique digital space.
🔑 Some Key Features of Xiaohongshu:
● Discover (发现): the core function of Xiaohongsu is the personalized homepage (首页), where users can discover new user-generated content, either based on interest through data-driven algorithms, or based on location, giving an overview of content that was posted near to you.
● Post a Note (发布笔记): All users can create content Xiaohongshu and post either videos, images, text, writing reviews, sharing tips, or document experiences. In doing so, they can tag products and link directly to e-commerce listings.
● Shopping (购物): Xiaohngshu is both a social app and a shopping plaform: users can browse and buy products without leaving the app. The stores selling the products can also be ‘followed’ to stay in touch.
● Live Streaming (直播): Xiaohongshu has a livestream feed, where users can scroll through thousands of different livestreams happening simultaneously. These streams range from people singing and teaching English to selling products, cooking, or giving makeup tutorials.
🌍 Global Influence:
Since much of its content has always revolved around overseas shopping experiences, Xiaohongshu has been inherently global from the start, catering primarily to overseas Chinese users. As a result, the app has been available in foreign app stores and allowed international users to sign up. However, nobody expected Xiaohongshu to become a global sensation overnight in January 2025. With a potential TikTok ban looming in the U.S., millions of American TikTok users began seeking alternative platforms. The most notable destination for these users was Xiaohongshu/Rednote, which saw a massive influx of so-called “TikTok refugees” (TikTok难民). This sudden surge propelled Xiaohongshu to the #1 spot in app stores across the U.S. and beyond. The arrival of over three million foreign users marked an unprecedented milestone for a domestic Chinese app, bringing Xiaohongshu into the global spotlight. Though not all of these TikTok users may stay long-term, and TikTok wasn’t banned after all, the event cemented Rednote’s instant fame. In response, the platform has taken proactive steps to internationalize, including hiring foreign content moderators and launching a one-click translation feature for seamless cross-language interaction.
📌 Important to know:
Gender demographics inevitably play a role on all social media platforms, but this holds especially true for Xiaohongshu, as its user base is overwhelmingly female—approximately 80% of its users are women, while only about 20% are men. This is very different from platforms like Bilibili or Zhihu (which have more male users) or WeChat, where gender demographics are more balanced. Since the platform is targeted toward educated, wealthier, and predominantly female users, its content naturally reflects these demographics. When combined with its strong e-commerce aspect, Xiaohongshu stands out as a unique platform that is far more about lifestyle, shopping, and real-life experiences than it is about politics, economics, or news events.
8. Zhihu (知乎)

🚀 Launched: January 26 2011, with funding from, among others, Tencent and Sogou.
🀄 Chinese name: 知乎 Zhīhū, which is usually left untranslated, but with 知 (zhī) meaning knowledge and 乎 (hū) serving as a classical particle for a question or emphasis, the meaning could be loosely translated as “Do you know?”
💬 Tagline: 有问题,就会有答案
“When there’s a question, there’s an answer”
🔍 Zhihu at a Glance:
Zhihu is most commonly known as the Chinese version of the American question-and-answer website, Quora. While Quora was founded in 2009, Zhihu was launched in 2011 and has been growing steadily ever since. It is recognized for its relatively high-level discussions, often focusing on topics such as society, economy, business, history, law, and many other areas. Users can submit both questions and answers, with the best answers being upvoted and placed at the top of the thread. Some popular contributors have answered thousands of questions, with many responses resembling mini-essays. Zhihu has over 80 million monthly active users. Unlike many other Chinese social media platforms, it has a slight majority of male users (51.5%), with most of its users being highly educated. (Bao 2024, 1).
🔑 Some Key Features of Zhihu:
● Q&A: The core function of Zhihu is either posting a question (提个问题) or replying to a question (回答问题).
● Zhihu Homepage (首页): On the main homepage, users get an overview of recommended posts. They can also select from various categories—ranging from science to law—and view the most popular posts across different topics.
● Live Streaming (直播): Zhihu offers a livestreaming feature, where users can scroll through livestreams and post reactions or questions in real time.
● Zhihu Direct Answer (知乎直答): Zhihu has also introduced the “Zhihu Direct Answer” AI model, which integrates the DeepSeek-R1 model to allow users to ask questions and receive direct answers through a chatbot.
● Zhihu Podcast Square (播客广场): Zhihu’s opodcast squore’ is a place where Zhihu users can listen and subscribe to podcasts.
🌍 Global Influence:
Unlike many other Chinese apps, Zhihu is available on foreign app stores, such as Google Play, and allows users from a wide range of countries to sign up. Nevertheless, the platform remains primarily China-focused, with Chinese as the main language. While Zhihu is popular among overseas Chinese communities, it lacks significant global influence.
📌 Important to know:
In the AI era, where chatbots can quickly provide direct answers to almost any question, traditional question-and-answer platforms risk losing relevance. Zhihu, however, is using AI tools to its advantage by integrating an AI-powered search function and a DeepSeek-based chatbot to handle straightforward queries. By doing so, Zhihu is positioning itself as the go-to platform for reliable answers and diverse perspectives offered by both authentic users and AI.
9. Douban (豆瓣)

🚀 Launched: March 2005
🀄 Chinese name: 豆瓣 Dòu Bàn, literally means the “cotyledon of a bean” but the platform was actually named after a Beijing hutong (traditional alley) (Shen 2019).
💬 Tagline: 来豆瓣,记录你的书影音生活
“Come to Douban, record your book, film & music life”
🔍 Douban at a Glance:
Douban is China’s online home of books, music, movies, and more. The site has been around for two decades already, and thus was originally very much desktop-based. While Douban is primarily a review site, it has evolved into a vibrant online community of “Douban friends” (豆友们), where users can explore and discuss the latest films, connect with people who share similar interests, look up events, and seek advice on anything from work-related problems to love and relationships. Douban has approximately 60 million monthly active users and a much larger base of about 200 million registered users. Most importantly, it’s the go-to platform for checking the latest ratings and reviews on blockbuster movies and highly anticipated TV dramas.
🔑 Some Key Features of Douban:
● Movie Reviews and Ratings (豆瓣电影): ‘Douban Movie’ is one of Douban’s core features. Similar to IMDb, it enables users to explore reviews, blogs, and ratings for the latest films, discuss trending topics in the world of cinema, and search for the highest- or lowest-rated movies.
● Books and Music (豆瓣读书, 豆瓣音乐): In line with ‘Douban Movie,’ these sections offer similar functionalities for books and music, allowing users to post reviews and discover new titles or albums within their favorite genres.
● Groups and Forums (豆瓣小组): Douban Groups allow users to join or create communities centered on specific interests, such as hobbies, professions, or niche topics.
● Event Listings (同城活动): This feature helps users discover upcoming local events, from exhibitions and workshops to concerts and meetups.
● Douban Merchandise (豆瓣豆品): An online shop offering a range of unique products, including bookmarks, notebooks, sweaters, and umbrellas.
🌍 Global Influence:
Douban is open to international users, but with its community-driven approach, it remains heavily China-focused, particularly in its selection of books, movies, and event listings. In the English-language social media space, platforms like Goodreads, IMDb, and Reddit already offer many of the same functions as Douban.
📌 Important to know:
China has an incredibly vibrant TV drama industry. With so many new dramas released every month, many people rely on Douban ratings to decide which ones are worth watching and which they can skip.
10. Baidu Post Bar (百度贴吧)

🚀 Launched: December 2003 by Baidu
🀄 Chinese name: 百度贴吧 Bǎidù Tiēbā: Baidu Post Bar
💬 Tagline: 聊兴趣,上贴吧
“Discuss interests, join Tieba”
🔍 Baidu Tieba at a Glance:
Baidu Tieba is an online social media forum where users can explore various ‘bars’—online groups dedicated to specific topics. As a discussion platform divided into thousands of communities, it is somewhat similar to the American platform Reddit. On Baidu Tieba, people can follow and participate in all kinds of groups, from Beijing-focused ones to parenting groups, specific film and arts groups, or those dedicated to tech or business. There are thousands, even millions, of different topic boards to explore, with each ‘bar’ forming its own community.
In its heyday, Baidu Tieba had around 500 million monthly active users, but this number has decreased over the years. In 2021, there were reportedly only about 37 million monthly active users left (Sanyi Shenghuo). In China’s current social media era, Baidu Tieba might not have done enough to compete with newer and more innovative platforms. Although other platforms, such as the Chinese video livestreaming services Huya (虎牙) or YY (YY直播), likely have a stronger presence in terms of active users, Baidu Tieba remains more well-known because it has been around for so long and has become a household name when it comes to China’s internet.
🔑 Some Key Features of Baidu Tieba:
● Topic-Based Communities (贴吧): The core function of Baidu Tieba is its tieba (贴吧), which are topic boards or discussion-based communities. On the main page, users can explore trending topics across various major communities.
● Live Streaming (直播): Baidu Tieba also features a livestreaming function, allowing users to explore various ongoing livestreams. Many streamers broadcast simultaneously across multiple platforms to maximize their earnings through virtual gifts and monetization.
● Chat Rooms (聊天频道): Baidu Tieba’s communities include dedicated chat channels where members can engage in direct conversations.
● Topic Moderators (吧主): Each topic board has its own moderators (吧主), who are responsible for managing discussions and moderating content within the community.
● AI Square (AI广场): AI Square (AI广场) is a feature within Baidu Tieba that integrates AI-driven interactions across different topic boards. For example, in the parenting community, users can chat with AI-generated “mothers” to seek advice on child-rearing, feeding babies, and other parenting topics.
🌍 Global Influence:
Baidu Tieba is aimed at domestic audiences. Although Baidu as a company has global ambitions and international influence, its worldwide efforts do not extend to Baidu Tieba, which remains a classic representation of China’s Web 2.0 era.
📌 Important to know:
Baidu Tieba is an important part of China’s internet history. Many of the country’s most famous viral trends and memes from the 2005–2010 era originated on Baidu Tieba, which became an influential platform due to its decentralized structure—managed by communities rather than a central authority. Words like “diaosi” (屌丝, loser) and “tuhao” (土豪, filthy rich), both of which remain widely used today, first gained popularity on Baidu Tieba. Although Baidu Tieba has lost its relevance as a leading platform for online discussions in China, its impact on the country’s internet culture continues to this day (Edward Shuo 2024).
By Manya Koetse
(follow on X, LinkedIn, or Instagram)
References
◾ Brennan, Matthew. 2020. Attention Factory: The Story of TikTok and China’s ByteDance. ChinaChannel. https://amzn.to/3X2CEwS
◾ Edward Shuo/Edward说. 2024. “Baidu Tieba from Glory to Decline: Robin Li Abandoned Baidu Tieba [百度贴吧辉煌到没落,李彦宏放弃百度贴吧].” QQ News, August 26. Accessed February 18, 2025. https://news.qq.com/rain/a/20240826A04ZJT00
◾ Ghose, Ronit. 2024. Future Money: Fintech, AI, and Web3. London: Kogan Page.
◾ Negro, Gianluigi, Gabriele Balbi and Paolo Bory. 2020. “The Path to WeChat: How Tencent’s Culture Shaped the Most Popular Chinese App, 1998–2011.” Global Media and Communication 16 (2): 208-226.
◾ Yidong Huliangwang 移动互联网. 2024. “Why Are So Many People Still Using QQ [为什么还有那么多人在用QQ]?” Tencent Research Institute 腾讯研究院, March 27. Accessed February 13, 2025. https://www.tisi.org/27710/.
◾ Ran Xi. 2024. “Rural Chinese Youth on Kuaishou: Performing Gender, Labor, and Rurality.” Journal of Youth Studies, August 19.
◾ Rowan, David. 2016. “China’s $1bn Shopping App Turns Everyone Into Trendspotters.” WIRED Magazine, April. Accessed February 19. https://www.wired.com/story/little-red-book-xiaohongshu-crowdsourced-shopping-app/.
◾ Sanyi Shenghuo 三易生活. 2021. “Baidu Tieba’s User Loss of Nearly 90% in Five Years? The Past Is Gone, Let’s Look at Today—Is Baidu Tieba Exiting the Historical Stage? [百度贴吧五年用户流失近九成?前浪已过且看今朝——百度贴吧要退出历史舞台了吗?]” Jiemian, October 29. Accessed February 18, 2025. https://www.jiemian.com/article/6759080.html
◾ Shen, Xinmei. 2019. “How Douban Went from China’s IMDB to Its ‘Spiritual Corner’.” South China Morning Post, October 15. Accessed February 16, 2025. https://www.scmp.com/abacus/who-what/what/article/3100865/how-douban-went-chinas-imdb-its-spiritual-corner.
◾ Su, Chunmeizi. 2024. Douyin, TikTok and China’s Online Screen Industry: The Rise of Short-Video Platforms. London & New York: Routledge.
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Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.
Chapter Dive
Inside the Great Chinese Debate Over the Iran War
From official reactions and armchair generals to women’s rights defenders: China’s online discourse surrounding the war in Iran.
Published
2 weeks agoon
March 4, 2026
This is a deep dive into how the latest developments in Iran are being discussed and reflected on in China, focusing on four aspects: (1) China’s official response, (2) key dynamics within the online discourse, (3) clashing views among key opinion leaders, and (4) polarized reactions within grassroots online communities.
“We’re witnessing history.” That was one sentiment seemingly shared by almost everyone across Chinese social media as news broke of a joint US-Israeli strike on Iran on February 28. Over the past few days, military operations in Iran, Iran’s retaliatory strikes against US military bases across the Middle East, and the death of Supreme Leader Khamenei (哈梅内伊) have been top trending topics across virtually all Chinese social media platforms, from Kuaishou to Douyin and beyond.
Even with the Two Sessions about to start, roughly one in every five posts on Weibo’s main feed have been about Iran in the four days since the attack. Some hashtags there, such as “Khamanei Killed” (#哈梅内伊遇害#), have accumulated over a billion views in less than three days. News of a Chinese civilian killed in the attack reached over 250 million views in a day (#伊朗一名中国公民遇难#).
China’s online responses to the developments in Iran cannot be captured in a few sentences. Interpretations vary among netizens, online commentators, and official actors.
At the same time, sentiments have shifted in response to ongoing strikes and emerging reports, ranging from geopolitical and economic concerns to questions about what this war means for ordinary Chinese citizens.
● China’s Official Response and State Media Coverage
One element that has not changed over the past few days—and was to be expected—is China’s official disapproval of the US-Israeli strikes on Iran.
China-Iran relations have deepened since 1979, and the two countries have been economic and military allies for decades. China is Iran’s largest trading partner, and the Sino-Iranian partnership is strategically important to China, especially in light of the Belt and Road Initiative.
On Saturday, China’s Ministry of Foreign Affairs responded, stating that China was “highly concerned” about the military operations, calling for an immediate halt to attacks, urging against further escalation, and advocating a return to diplomatic negotiations. A day later, Beijing described the killing of Iran’s highest leader as a “severe violation of Iran’s sovereignty and security” and a trampling of the principles of the UN Charter.
In a phone conversation with Russian Foreign Minister Sergey Lavrov, Chinese Foreign Minister Wang Yi (王毅) called the attack “unacceptable” (‘不可接受”) and outlined China’s three-point position:
– Immediately cease military operations.
– Return to dialogue and negotiations as soon as possible.
– Jointly oppose these actions that ignore the rules-based order.
What’s particularly noticeable in the official Chinese hashtags surrounding developments in Iran is that they closely align with the perspective of Iranian media reports rather than Western coverage.
Beyond voicing China’s official expression of concern about the war and highlighting the safety and evacuation of Chinese citizens abroad, the majority of official media hashtags fall into four main categories. Although the reporting tone is relatively neutral, the selection of hashtags—and, because this is social media, the discussions they generate—reveals a clear editorial direction in how the US-Israel war on Iran is framed.
📢 1. Iranian Regime Shock: Continuity Over Collapse
State-media-backed narratives on Chinese social media frame the military attack on Iran as a systemic shock to the regime. While focusing on the leadership crisis, presented as directly caused by the US and indirectly fueled by “internal betrayal,” these stories ultimately prioritize themes of Iranian institutional continuity and the preservation of order, with no attention to popular resistance or potential grassroots power shifts.
Hashtag Examples:
- CCTV: “How Will Iran’s New Supreme Leader Arise?” #伊朗新的最高领袖如何产生#
- China News Service: “Iran Interim Leadership Committee Begins Work” #伊朗临时领导委员会开始工作#
- Global Times: “Internal Traitors Are Iran’s Deadly Danger” #伊朗的致命隐患是内奸#
- China News Service: “Iran’s Foreign Minister Says the US and Israel Cannot Overthrow the Iranian Regime” #伊外长称美以不可能推翻伊朗政权#
📢 2. Iran Fights Back: Agency & Retaliation
There is another set of hashtags that mainly focus on Tehran’s retaliation, military actions, and refusal to negotiate with the United States. These hashtags promote narratives about the agency and strength of Iran’s leadership, and its successful resistance to US-Israeli attacks.
Hashtag Examples:
- Global Times: “Advisor to Iran’s Supreme Leader Promises Further Retaliation Against US and Israel” #伊朗最高领袖顾问承诺进一步报复美以#
- CCTV: “Iranian President Says Enemies Will Be Driven to Despair” #伊朗总统称将让敌人绝望#
- CCTV: “Iranian Missiles Break Through Israel’s Defense System” #伊朗导弹突破以色列防御系统#
- Global Times: “Iran Says It Won’t Talk to US” #伊朗称不会与美国进行谈判#
- CCTV: “Iran Says It’s Preparing for a Long-Term War” #伊朗称已准备好长期战争#
- China Blue News: “Iranian Foreign Minister Says: Though the Leader Was Killed, Iran Will Not Fall” #伊朗外长称领袖虽遇难但伊朗不会倒下#
📢 3. Focus on Iranian Suffering and Human Impact
A third overarching narrative seen in the hashtags is a moral one that highlights death & destruction brought by US–Israeli strikes in Iran and beyond, and their impact on civilians. Especially on Saturday, this perspective became prominent through many hashtags emphasizing how a girls’ elementary school in Minab, southern Iran, was reportedly hit by missiles during the military operation, resulting in around 150 deaths, according to Iranian media.
Hashtag examples:
- CCTV: “US–Israeli Attack Kills 555 People” #美以袭击致伊朗555人死亡#
- China Blue News: “Hospital Bombed: Iranian Medics Rescue Baby from Incubator” #医院被炸伊朗医护抢出保温箱内婴儿#
- Dazhong News: “Iranian People Do Their Best to Escort Chinese to Safety” #伊朗人民拼全力护送中国人安全离开#
📢 4. US–Israeli Actions as Global Destabilization
Another trend in Chinese media headlines over the past few days portrays US and Israeli actions as not only illegitimate and irresponsible but also as the trigger for wider global ripple effects. One post by People’s Daily claimed that the US and Israel are “undermining the foundations of peace established after World War II,” and a provocative AI video posted by China Daily, titled “The Bloody Arsenal,” suggested that the US only engages in bloody warfare for profit and power.
Hashtag examples:
- China News Service: “US-Israel Strike May Lead to a Global Food Crisis” #美以袭击伊朗或引发全球粮食危机#
- CCTV International: “America and Israel Can’t Attack Iran and then Walk Away” #美以不可能打了伊朗就一走了之#
- The Paper: “U.S. Strikes Iran Without Congressional Authorization” #美国未经国会授权空袭伊朗#
- Xinhua: “Iran Will Not Allow a Single Drop of Oil to Flow Out” #伊朗不允许一滴石油流出#
- CCTV: “Protests in US Capital Against US–Israel Strikes on Iran” #美首都集会抗议美以对伊朗动武#

“The Bloody Arsenal” AI video cover, by China Daily. Editor-in-charge, He Si (何思)
Notably, none of the approximately 450 Chinese media hashtags I have gathered and analyzed from Feb 28-March 4 portray Iranians as welcoming American intervention or celebrating Khamenei’s death. Nor do they express any pro-US or pro-Israeli sentiment, directly or indirectly.
Besides Iranian women appearing as victims of strikes, there are also no trending headlines highlighting Iranian women’s voices or women’s rights in this context.
Another viewpoint missing from these official media talking points is how the conflict is directly affecting China, diplomatically or economically, and how China’s own interests are being harmed in this war.
● Beyond the Headlines: Debate, Skepticism, and China-Focused Concerns
Although the main online narratives surrounding the war in Iran are led by Chinese media outlets (mainly CCTV, Xinhua, and China News Service), a lot is happening in the comment sections of state media social posts.
I find three things particularly noteworthy about these comment sections in general:
📌 There is room for relatively open discussion, but within a geopolitical frame
There is room for discussion. For many major international events, especially when China itself is involved, comment sections are often limited or completely closed. Content surrounding the Iranian conflict, however, has become one of the biggest drivers of engagement on Chinese social media in recent days.
In the past, some Iran-related news was heavily censored in China. For example, in 2022, the death of Mahsa Amini—the young woman who died after being detained and beaten by Tehran police for not properly wearing a hijab—made international headlines. The incident sparked outrage and protests worldwide. In China, however, coverage was limited, and there were no hashtags about Mahsa Amini on Chinese social media.
This time, reporting on developments in Iran focuses mainly on geopolitical aspects. By omitting certain grassroots elements (anti-regime demonstrations, pro-American sentiments), the Iranian war becomes less sensitive for China.
At the same time, the story is shaped and amplified in ways that reinforce Chinese narratives portraying the United States and Israel as irresponsible, unreliable aggressors driven by hegemony, while positioning China as a stable and trustworthy great power calling for peace in a multipolar world order.
📌 Netizens push back against state media narratives and are critical of Iran’s regime
Another noteworthy aspect is the overall tone of the comments. Especially in the first two days after the attacks began, I’ve seen far less overwhelming anti-Americanism than one might expect. Compared to other major international news moments, such as the US military operation in Venezuela, there appears to be not only less overt anti-American sentiment but also more skepticism toward Chinese state media reporting on the war, with many comments going against state media narratives.
When initial reports confirmed Khamanei’s death and the Israeli military claimed it had also killed other top Iranian regime officials, state media emphasized official condemnation and mourning, yet waves of Douyin users responded with thumbs-up and applause emojis.

On Kuaishou, some highly upvoted comments under videos of missile attacks, such as the Minab schoolgirl airstrike, questioned the authenticity of the reported facts. Others simply concluded that “war is always cruel.”
Some social media users also called out the algorithms of these short video platforms (Douyin & Kuaishou) for excessively pushing and amplifying Iranian military claims. Some joked that if they believed what their feeds were showing them, not only had the USS Abraham Lincoln already been sunk by Iran, but the United States itself had already been destroyed.

Sarcastic Weibo post: “On Douyin, the USS Lincoln aircraft carrier is about to be sunk by Iran,” responding to fake viral war footage circulating on the platform..
Other videos posted by state media outlets, such as Beijing Times, showing Iranian state media footage of people mourning the death of Khamenei, received top comments such as: “Why cry? Stand up and revolt,” or “They must have hired these people to cry, right?”
Following reports on the death of former Iranian President Mahmoud Ahmadinejad, popular comments praised the US-Israeli intelligence system for its strength and efficiency, while also expressing surprise at the perceived fragility of Iran’s regime following the decapitation of its senior leadership.
The fact that public sentiment is not uniformly condemning the US—and that many comments openly push back against official narratives—does not necessarily indicate a decline in anti-American sentiment on Chinese social media. Rather, it reflects clear negative sentiment toward the Iranian regime, making public responses to recent developments more complex and less monolithic than in previous international crises.
📌 Chinese netizens want to know what the Iran war means for China
Although official media reports and hashtags avoid focusing on how the Iranian conflict directly affects China, the war’s direct consequences are top of mind for netizens – not only do they want to know what it means for China, but also how it could affect them personally.
Perhaps as part of a broader simmering economic anxiety, people immediately began discussing commodity prices and personal financial planning after the attacks were reported.
Besides oil prices and crypto crashes, there’s been a special focus on gold buying. China is seeing a “gold rush” among Chinese consumers. Gold jewelry prices (金饰克价) have soared to 1,600 yuan (US$232) per gram, a historic milestone widely discussed on Chinese social media. Silver and crude oil prices have also risen sharply, while the cryptocurrency market has suffered a major decline, much to the dismay of those who admitted they had just invested.
In response to a video posted on Douyin by Chinese journalist Li Rui (李睿) showing Iranians weeping over Khamenei’s death, people in the comment sections joked:
💬 “I’m also weeping. My gold investment hadn’t recovered yet, and now I’ve lost money on it all over again 😭😭😭” (9300+likes)
💬 “I’m crying more. I just bought oil😭”
💬 “I also wanna cry. I just went all in on tech stocks on Friday.”

Footage shared by journalist Li Rui on Douyin showing Iranians mourning the loss of their Supreme Leader, while many reactions joked that they were also weeping due to rising prices and dropping stocks. Some even joked they found the carpet pretty, and where to get it.
Another popular talking point in this context is energy vulnerability and how the Iranian military locked down the Strait of Hormuz, a critical chokepoint for global energy.
The Strait of Hormuz is important to China because of its reliance on energy imports. In 2025, over 80% of Iran’s shipped oil went to China. Although this represents only about 13.4% of China’s total oil imports, China’s dependence on imported crude oil exceeds 70%, and roughly 40% of its total oil imports pass through Hormuz.
One widely shared Sina Finance article by “Wangye Talks Finance” (王爷说财经讯) predicted “severe turbulence” for the global energy market, leading to dramatic price jumps, not just in China’s domestic fuel windows, but also in driving costs and logistics, adding that “even courier fees and vegetable prices may climb.”
Other sources (Phoenix News, now offline) also covered other risks of supply disruptions, including how the war affects China’s chemical industry. (Iran is the world’s second-largest methanol producer, and over 60% of China’s methanol imports reportedly come from Iran.)
At the same time, there are also voices (such as blogger 枫冷慕诗, with 640k+ followers) who argue that Iran is not nearly as important to China as many believe, and that its role is often overestimated while its relationship with China is misunderstood.
Pointing to Iran’s inconsistent foreign policy, its relative weakness, and China’s limited economic ties with Iran (as well as its diversified energy imports), they argue that China likely anticipated the conflict and would not suffer catastrophic damage, even under the most extreme circumstances.
● Competing Narratives Among China’s Online Commentators
The complexity of US–Israeli military operations in Iran—and what they could mean for China and the rest of the world—is also reflected in the responses of China’s online key opinion leaders (KOLs). Rather than presenting a single narrative, many prominent commentators have offered sharply differing interpretations of the conflict, at times sparking heated debates among their followers.
🗣️ “The only one who can beat Hu Xijin is the Hu Xijin of the next day”
▪️Hu Xijin (胡锡进, former Global Times editor-in-chief, 24.9 million followers) immediately took to Weibo after the first reports came out about strikes on Iran. In one post, he called it “Iran’s tragedy” (“伊朗的悲剧”) that its people have to pay a heavy price for ambitions that exceed its actual strength and for confronting powers much greater than itself. He also proposed that it would be better for Israel to “move to Mars to find a place of peace there,” as the nation is “bound to fight one party after the other in the Middle East.”

But his focus shifted with the news of Khamenei’s death, moving from military escalation to the possible political outcomes in Iran. He described it as a historic turning point and leadership transition that could push the country either toward a harder anti-US/anti-Israel stance to preserve regime unity and deter domestic revolt, or toward a more conciliatory, American-friendly approach.
At the same time, Hu became a target of online jokes. When the first rumors of Khamenei’s death surfaced, he suggested the Iranian leader was probably keeping a low profile and preparing a public address that would be a major blow to the US and Israel, only to acknowledge the next day that Khamenei had indeed died. Later, Hu predicted that Iran’s new leader would be swiftly elected. As none of his predictions seem to be aging well, some netizens joked: “The only one who can beat Hu Xijin is the Hu Xijin of the next day” (“能打败胡锡进的是第二天的胡锡进”).
🗣️ “This is warfare with warmth and humanity, a new realm of the art of war”
▪️Zhu Zhiyong (朱智勇, blogger / formerly an author at the now-defunct China Elections and Governance academic website, 中国选举与治理, 210k followers) also shared a controversial opinion on March 1. He initially suggested that “Iran has taken the wrong path and made the wrong choices, it’s time to correct course,” and then praised the US-Israeli strategy.
💬 “Khamenei was precisely targeted and killed. Israel and the United States are writing a new era in the history of warfare: targeted elimination with minimal civilian and military casualties – this is warfare with warmth and humanity, a new realm of the art of war.”

The framing drew sharp pushback in comments from users who pointed to the bombing of the elementary school and called Zhu’s comments a rationalization of political assassination under international law.
His comments seem to have been deleted at the time of writing.
🗣️ “Iran should concentrate more missiles on striking Israel”
Other key opinion leaders and influencers took a completely different stance. Instead of praising the US and Israel, they praised Iranian counterattacks and promoted anti-American and anti-Israeli aggression.
▪️Sima Pinbang (司马平邦, military blogger, 7 million followers) suggested that Iran should focus more on missiles aimed specifically at Israel, and speculated that confiscated Starlink (星链) devices could give Iran a more useful targeting capability.
▪️Korolev (科罗廖夫, military affairs blogger, 6 million followers) made a bold post suggesting that Iran had only “one single move” left to counter both America and Israel, which would be a full-blown attack on Israel’s city centers, writing:
💬 “Iran should (..) exhaust all means to strike Israel’s population centers and civilian infrastructure. It should strike airports, fuel depots, electric power plants, transportation hubs, and communications centers..”
🗣️ “Iran’s counterattack against the US and Israel is something that will rewrite global military history”
▪️Luosifen Ge (螺蛳粉哥, a commentary account with 330k followers) shared another popular thread, where he suggested that Iran’s ability to bypass Israeli missile defenses reveals their weakness and serves as a lesson for China on the shortcomings of US/Israel military power.
💬 “The harder Iran’s missiles strike, the more the United States fears the nation-destroying capabilities of China and Russia. Many people have not realized that Iran’s counterattack against the US and Israel is an event that will rewrite global military history. (..) The reason is that Iran’s strikes represent the largest-scale missile war in human history, and also the first comprehensive real-combat stress test of modern strategic and tactical air-defense systems. (..) Iran used more than one hundred missiles to give the world a very real lesson. After this lesson, one conclusion is clear: the US homeland is no longer truly secure in the face of China and Russia.”
● The Armchair Generals and Women’s Rights Defenders on Chinese Social Media
While official media outlets are shaping China’s online discourse in response to developments in Iran, and key opinion leaders are sharing their views on the future of the conflict, there are also large numbers of commentators who focus on specific and often polarized views of the war in Iran.
⚔️ China’s online army of military strategists
Chinese social media users like the aforementioned “Luosifen Ge” are part of a large group of nationalist commentators with a specific interest in military affairs, who believe they know the best strategies for handling the war. We’ve seen them in action before, such as during the outbreak of the Russia-Ukraine war and in the years afterward.
Now, these supposed “military strategists” (军师们) have appeared in various online discussions, such as in the comment section under the Douyin account of the Iranian Embassy in China, sharing detailed plans and strategic outlines for how Iran should build defense lines, strike civilian infrastructure, and eliminate its enemies.
Some commenters even went so far as to list the names and exact coordinates of major Israeli desalination plants, concluding: “Don’t stop, attack until the coast.” Others listed multiple US bases in Qatar, Bahrain, Kuwait, the UAE, Iraq, and Syria, including geolocations and troop numbers, and described their strategic functions.
These “armchair generals” seem to use the conflict as a way to fulfill militaristic fantasies while also showing Chinese nationalist feelings.
They are the ones who want Iran to retaliate against America for Chinese gains. Maybe because they believe that if Iran collapses, China loses a key strategic buffer in the broader Middle East, or because they see Iran as a counterweight to challenge US dominance. Or perhaps because they view Iran as a prime military learning example for China, especially given that its main vulnerability is said to be not just military capacity but also counterintelligence failures.
“The weak get beaten. I suggest we significantly increase military spending this year,” some wrote. Such messaging is also in part boosted by Chinese official military accounts, writing things like: “The law of the jungle still prevails across human history. The moment vigilance slackens, it may bring irreversible disaster upon the nation and the people.”
On Kuaishou, one of China’s official military accounts posted a video featuring Chinese armed forces, with the text reading, “Only by being able to fight can you stop war.” The video clearly conveyed that “if war breaks out today,” China is prepared for it.

Screenshots from the video posted by China’s military account on Kuaishou: “If war breaks out today, only those who are able to fight can stop it.”
China’s “armchair generals,” who are mostly found on Bilibili besides Douyin, show little empathy for ordinary Iranians. Instead, their discussions focus on military analysis, market watching, and a general sympathy for Iran as the party being attacked by the US and Israel — not for its people as potential beneficiaries of regime change.
⚔️ “A new era has begun”: Iran through a women’s rights lens
On the other end of the online spectrum, there’s a group of social media users whose voices have also become prominent over the past few days. They focus not on the military aspect but on women’s freedom, and are generally positive about the US-Israeli strikes as a possible liberation for Iranian women.
These days, one of the most-liked non-state-media posts on Weibo about Iran was a video shared by one Weibo user (光影总管) showing an Iranian woman crying tears of joy after hearing about the death of Khamenei, shouting: “Khamenei is dead! Finally! We are free! I can’t believe it!” It received at least 81,000 likes before being taken offline.
Many commenters expressed empathy for ordinary Iranians like her who lived under Khamenei’s theocratic rule, writing things like “Iranian women and children are [finally] seeing some light” (“伊朗女人,儿童看到光明了”) and: “In a country where women get killed for wearing the wrong headscarf, how could she not be glad?”

Examples of images shared by netizens: Iranian women in the 1970s, a meme about women in Islam being covered up, and a post with an AI image suggesting women in Iran lived under a regime that’s like a prison.
One Douyin user posted a photo showing women drinking beer and seemingly celebrating the death of the Iranian supreme leader, writing “Iranian girls tear off their face coverings and reveal their true faces, how beautiful.”
“A new era has begun,” others wrote, and some even called Khamenei’s death, which coincided with the end of the Spring Festival, the “first joy of the year” (“开年第一喜”).

Image posted on Douyin discussing Iranian women removing their headscarves and celebrating: ““Iranian girls tear off their face coverings and reveal their real faces.” (Original photo source unverified).
Others who expressed delight over the death of Khamenei called him “an enemy of civilization, the rule of law, openness, and progress,” and took this as an opportunity to remember Mahsa Amini.
Netease creator “Legal Classroom” (@法律学堂) expressed his hope that the death of the supreme leader represents a form of historical justice: “Today, the Iranian girl Mahsa Amini may finally be able to rest in peace.”
In comment sections, people cheer on women who celebrate a new beginning: “Iran, stand strong!”
One social media user (狮子头萌萌) wrote:
💬 “Iranian women are different, okay? They have always stood at the very front of resistance, whether during the struggle against the imperial monarchy back then, or later in opposition to the religious regime. The mistake they made was believing that religion and modern democracy could coexist.”
Meanwhile, there are also voices condemning these sentiments. One well-known nationalist account (@子午侠士) criticized a Chinese-speaking woman in Tehran who livestreamed, rejoicing during her broadcast. She said that because the United States and Israel launched a war against Iran, the political climate inside the country has changed. On the streets of Iran, fewer women are wearing headscarves, and Iranian women are moving toward greater freedom.
The Chinese blogger argued: “A headscarf does not represent everything, and the happiness of a people cannot be measured solely by whether they wear one,” and suggested the woman was an “anti-regime traitor.”
Those who disagree responded: “Did you go to Iran? Did you live there? Did you ask them? Do you know what they want?” Others echo this sentiment: “Go and ask Iranian women.”
Another commenter added: “There is nothing wrong with wanting to fight for freedom.”
Aside from detailed discussions regarding Iran, “armchair generals,” and women’s rights advocates, celebrity news continues as usual. Although the conflict in Iran remains a major topic, a juicy new scandal involving a popular Chinese singer has begun dominating headlines.
As the initial shock over the war in Iran subsides, it is becoming just another part of the daily news cycle. It now competes with Chinese celebrity gossip and is being shaped, reshaped, and contested in ways that, perhaps, reveal more about China’s online discourse than about the events in Iran themselves.
Many thanks to Miranda Barnes for her research contributions to this newsletter. Stay tuned for an overview of other trending news (including that juicy celebrity story) in our next edition.
Best,
Manya
Chapter Dive
The Fake Patients of Xiangyang: Hospital Scandal Shakes Welfare System Trust
Han Futao’s explosive report on fake patients and systemic abuse has triggered a heated online debate over hospital malpractices, the fragility of the welfare system, and the vital role of investigative reporting.
Published
1 month agoon
February 15, 2026By
Ruixin Zhang
In early February, as China settled into the quiet anticipation of the Chinese New Year, one of the country’s leading investigative journalists, Han Futao (韩福涛), dropped a bombshell report that sent shockwaves of anger across the country.
Han Futao is known for breaking massive scandals. In 2024, he exposed how tank trucks that delivered chemical products also transported cooking oil, without being cleaned. That food safety scandal sparked waves of outrage and prompted a high-level official investigation, leading to criminal charges for those involved.
In his latest explosive report, published by Beijing News (新京报), Han has turned his lens to malpractice in China’s hospital sector. His investigation led him to Xiangyang, in Hubei province, a city with more than twenty psychiatric hospitals, cropping up on every corner “like beef noodle shops” over recent years.
Recruiting Patients
Han found that multiple private psychiatric hospitals lure people in under the guise of free care, promising treatment for little or no cost, along with medication and daily expenses. Some even dispatched staff to rural villages to recruit “patients.”
Troubled by the unusual marketing procedures of these psychiatric hospitals, Han went undercover at several facilities as a caregiver, and sometimes posing as a patient’s family member, only to expose a disturbing reality.
Except for a handful of genuine patients, these hospitals were filled with healthy people who actually received no treatment. Many were elderly citizens swayed by the promise of “free care,” checking in with the hope of finding a free retirement home.
When Han, posing as a patient’s family member, spoke to a hospital manager at Xiangyang Yangyiguang Psychiatric Hospital (襄阳阳一光精神病医院), the director enthusiastically pitched their “free hospitalization” by saying medical fees were completely waived and promising the potential patient a great stay: “Lots of patients stay here for years and don’t even go home for Chinese New Year!”
Meanwhile, the hospitals’ own staff, including caregivers, nurses, and security guards, were also officially registered as patients, complete with admission and hospitalization procedures.
The motive was simple: insurance fraud (骗保 piànbǎo). In China, even after state medical insurance covers part of psychiatric care costs, patients are typically still responsible for a co-pay. These hospitals, both in Xiangyang and in the city of Yichang, exploited the financial vulnerability of those unwilling or unable to pay, using the lure of free accommodation to attract the misinformed. Once admitted, the hospitals used their identities to fabricate medical records and bill the state for non-existent treatments.
According to internal billing records, medication accounted for only a small fraction of patients’ costs. The bulk of the charges came from psychotherapy and behavioral correction therapy, which often leave little material trace and, in these cases, were never actually provided. Many of these hospitals even lacked basic medical equipment and qualified personnel.
Staff were essentially manufacturing invoices, generating around 4,000 yuan (US$580) in fraudulent charges per patient each month, with most funds diverted from the National Healthcare Security Administration (NHSA).
With each patient yielding thousands of yuan, profitability became a numbers game: the more bodies in beds, the higher the revenue. This perverse incentive gave rise to a specialized workforce of marketers who recruited ordinary people from rural areas, developing sales pitches and establishing referral-based kickback chains, offering bonuses of 400 ($58) to 1,000 yuan ($145) for every new “patient” successfully brought in.
To stay under the radar, hospitals periodically discharged patients on paper to avoid scrutiny from insurance auditors, only to readmit them immediately, or never actually let them leave at all. One story involved a patient who was discharged seven times, each time being readmitted on the same day he was “discharged.”
Day after day, the national medical insurance fund, built on the collective contributions and trust of the entire population, was drained through these calculated deceptions.
From Patients to Prisoners
Han uncovered more. Even more harrowing than the scale of the medical insurance fraud was the condition of those trapped inside. To maximize profit margins, these hospitals slashed costs to the bone. Living conditions were terrible: wards overcrowded, beds crammed side-by-side, and daily activities and food substandard at best.
The hospitals treated their patients more like profit-generating assets than human beings. Patients were subjected to a strict regime: they were forced to follow rigid schedules, restricted to designated zones, and faced physical violence if they did not comply.
During Han’s undercover research, he witnessed the horrific sight of patients being tied to a bed for not following orders, with some patients allegedly being restrained for up to three days and three nights.

Photo by Han Futao, in Beijing News, showing a hall filled with beds at the Yichang Yiling Kangning Psychiatric Hospital, where more than 160 people were housed in just one ward. The lower photo, also by Han Futao, shows elderly “patients” kept in their wheelchairs all day at Xiangyang Hong’an Psychiatric Hospital.
Some patients, despite technically being the ones receiving care, were forced to perform manual labor for the staff. They scrubbed pots, cleaned wards, mopped latrines, and moved supplies. Others even had to take on nursing tasks for fellow patients, such as feeding, bathing, and changing clothes, all in exchange for a few cents to buy a cigarette. Their personal freedom and quality of life were virtually non-existent.
Escape was also difficult. The hospitals had no intention of releasing their cash cows. Rarely was a patient discharged on the scheduled date. To ensure long-term residency, many hospitals confiscated patients’ phones and cut off contact with their families.
Some individuals spent nearly ten years in these prison-like conditions; some even died there. Meanwhile, those truly suffering from mental illness received no real treatment, often seeing their condition worsen or developing deep-seated trauma toward psychiatric care.
Fragile Public Trust in Welfare-Related Institutions
In China, there is a common belief that if you spot one cockroach in the room, there are already a hundred more hiding. As the story has gone viral over the past two weeks, netizens pointed out that Xiangyang and Yichang were likely not the only cities using such predatory tactics to cannibalize the national treasury. Han’s investigation struck a deeper nerve, and public anxiety over the security of social insurance once again bubbled to the surface.
China’s national health insurance is a cornerstone of the broader social insurance system and a vital part of life for nearly every citizen. It is generally divided into two categories: Employee Medical Insurance and Resident Medical Insurance. Employers are legally, at least in theory, required to contribute to the employee scheme, typically 6% to 9% of a worker’s salary. Non-employees, such as farmers, students, and freelancers, usually pay for Resident Insurance out of pocket, currently costing around 400 yuan ($58) annually. Under the employee scheme, inpatient reimbursement rates are roughly 80% to 85%; after approximately 25 years of contributions, members enjoy lifelong coverage without further payments. The Resident Insurance, however, offers significantly lower protection.
This system was designed as a fundamental safety net to alleviate the fear of falling into poverty due to illness or being left destitute in old age. For young Chinese job seekers, whether a company pays into social security used to be a non-negotiable criterion. However, as scandals shaking the foundation of this system have become more frequent, the mindset of the youth is shifting: Is it even worth paying into anymore?
Recent years have seen a steady stream of corruption scandals involving the embezzlement of social security funds.
Despite the authorities’ firm stance and high-profile punishments, 2025 was still marked by reports of officials — including the insurance bureau’s finance head — misappropriating funds to play the stock market. A June 2025 report even alleged that 40.6 billion yuan (US$5.8 billion) in national pension funds had been misappropriated or embezzled by local governments.
In one surreal case from Shanxi, a CDC employee’s records were doctored 14 times to create an absurd history of “starting work at age 1 and retiring at 22,” allowing them to pocket 690,000 yuan ($100,000) in pension while still drawing a salary at a new job.
These stories exposing large-scale abuse of the medical insurance system, combined with the extension of the minimum contribution period for retirement from 15 to 20 years amid a slowing job market and a gradually rising retirement age, are leading netizens to question the necessity of paying into the system. This is reflected in comments such as:
-“First it was 20 years, then 25, then 30. They move the goalposts whenever they want, but the benefits never improve.”
-“I won’t buy anything beyond the bare minimum resident insurance; who knows if there will even be a payout in the future?”
-“With a deficit this large, whether we’ll ever see that money is a huge question mark.”
-“I’m not even sure I’ll live to see 65 anyway.”
Echoes of the Cuckoo’s Nest
In response to Han’s latest exposure, local authorities immediately launched investigations, and state-run media outlets issued sharp criticism. By now, fourteen hospital executives have been criminally detained on suspicion of fraud.
Although the official report, published on the night of February 13, acknowledged that there was widespread medical fraud, with patients remaining hospitalized after recovery or empty beds being registered without any patients there, it said no evidence was found that people without mental disorders were admitted, which was one major finding of Han’s undercover operation.
This led to new questions, because how could fraud, abuse, fake discharges, and official corruption be acknowledged while denying the central allegation: that healthy people were being locked up? And how could people prove they were not mentally ill, while being a patient inside a psychiatric hospital?
Political & social commentator Hu Xijin (胡锡进) wrote on Weibo that, while he applauded Han and his team for exposing the mismanagement at psychiatric hospitals in Hubei, he also saw the report’s conclusions about the patients as a reminder that journalists should exercise caution when making accusations. Some sarcastic commenters suggested that perhaps Han had not sacrificed enough and should have admitted himself as a patient instead.
And so, in a way, the debate has now slowly also shifted – from the initial shock over Han’s report, to the anger and distrust surrounding state institutions and social security abuse, to the role of investigative journalism in China today. “He’s a hero,” some commenters said about Han.
In the end, the entire story is so absurd that some commentators have drawn parallels to One Flew Over the Cuckoo’s Nest (飞越疯人院), where Randle P. McMurphy (Jack Nicholson) fakes insanity to serve his sentence in a mental hospital instead of a prison work farm, only to find out that the endless chain of control and abuse at the psych ward is much more brutal than a prison cell.
The question inescapably becomes who the sane ones actually are.
Meanwhile, the scandal shows that public anxiety about the future and distrust of state institutions tend to rise quickly and deepen slowly with each new controversy. As trust in the national welfare system appears fragile, one sentiment persists: that there is far more to uncover, and that there are far too few Han Futaos to do it.
By Ruixin Zhang
With additional reporting by Manya Koetse
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Geometry Arrow
February 21, 2025 at 9:01 am
It’s interesting to see how China’s social media scene differs from the rest of the world.