What’s on Weibo often receives emails from readers asking how to get verified on Sina Weibo. While we’re keeping up with the trending stories, our friends at KAWO know all about the tech & marketing side of Chinese social media. KAWO’s Tianyi Han explains the verification process on Weibo for our What’s on Weibo resources page.
In an online world of ‘fake news’ and online scams, it is sometimes hard to know what and who is real on social media. This is especially true in China, which has an online population of over 770 million, of which more than 350 million people are active monthly users of Sina Weibo.
As the user base of China’s social media has seen a staggering growth, it has become more important for businesses, brands, celebrities, or other accounts of public interest, to get verified to show netizens they are authentic. This adds credibility and trust to an account – generally increasing the number of followers and influence.
Weibo has a somewhat complicated variety of options to verify accounts, all leading to that one goal of authentication: a ‘V’ on the account page. All of Weibo’s celebrities, Key Opinion Leaders or ‘KOLs’, and a myriad of companies and micro-bloggers, now have that desirable ‘V’ on their account.
That little ‘V’ is of great importance; it even led to the widespread popularization of the term “Big Vs” (大V), referring to those verified and influential accounts on Chinese social media.
Since Weibo’s online support for verification processes are rather chaotic and scattered around, we’ve created this guide for you. (Click here to enlarge.)

Some Things to Know about Weibo Verification:
- Individual verification is free.
- All users need to bind their phone number and upload a clear profile photo.
- ‘Golden verification’ is only awarded to most popular accounts on Weibo.
- A contract grass root media account gets more privileges on media content, which include:
- Paid Articles: allowing readers to pay to read your articles;
- Article Notifications: followers will get notified via PM when a new article is published;
- Allow users to follow an account from inside a video;
- “Original work” option (similar to “original content” on WeChat in which a special tag clarifies that content is verified as being unique and not infringing on copyright);
- Drive users to continue reading an article.
It’s important to remember that Weibo only charges organizations for verification so there are a lot more options, which we have listed below.
Organization verification
For a so-called ‘Blue V’ verification, which is awarded to verified businesses, there are three levels and it includes benefits in 6 different categories:
- Basic Services
- Promotion
- Events
- Coupons
- Private Messages
- Data Analysis & Social Listening
1. Basic Services
(Click to enlarge)

A purchase of the Blue verification will give you a banner image slider on the homepage, on the top of your post feeds. You can insert up to 5 images and 1 video.
2. Promotion
Weibo’s promotion tools are essential for any brand looking to boost engagement and grow their account.

Basic plan users will experience some restrictions in utilizing the campaign and promotion tools. If you would like to run campaigns on Weibo, we recommend you buy a medium plan and ideally splash out for the 9,800 RMB Advanced plan if you’re a heavy user of fensi toutiao (粉丝头条, ‘fan headlines’: option to push post to top of newsfeed of followers).
3. Event Platform
Weibo offers 6 types of event promotions:
- Wheel of Fortune: spin to win a prize or red packet.
- Flash Sales: limited time offers inside Weibo.
- Repost to enter a lucky draw.
- UGC: reward users who post your campaign on their Weibo with a prize.
- Pre-order: similar to how Apple lets people pre-order iPhones.
- Request a Sample: users fill out a form to get a free sample.

4. Coupons
Coupons are a great way to entice users to follow your account and give a little nudge to those with demonstrated intent to purchase.

5. Private Messages
Private messages are almost a direct copy of WeChat’s articles. The basic plan – bizarrely enough – only lets you send them to a random 10% of your follower base and has other restrictions on menus and auto-replies.

6. Data Analysis & Social Listening
This is not to be confused with Weibo’s “data helper” (数据助手), which costs an additional 6,800 RMB/year, although medium and advanced plans can get a discount on it.

Overseas brands need to pay $1000 to apply for organization verification. Detailed information can be found at Weibo’s Support Page. If you do not want to worry about all of these details, KAWO’s team can help you get a better reporting experience.
Lastly..
Some final remarks about Weibo verification. There are also many organizations that just get individual verification status, and those that do not even bother getting verified at all.
While it is true that ‘Blue V’ gives an organization instant authority and credibility as an official account, trust and authenticity can also be built up through consistent posting, a formal tone of writing, and professional quality content. One good example is Penguin Market, an online import food and lifestyle seller with 50k+ followers. Their account has remained ‘unverified’, yet they have succeeded in becoming and staying popular. Before spending time and money on a Blue V-status, it is, therefore, worthwhile to consider if a free verification may be sufficient to meet your needs.
Adding to that; non-Blue V accounts actually can also purchase the RMB 5000 and 9800 packages. It took us wuite some research of all the Weibo documentation to find out that non-verified users can also purchase the same service pack. It does, however, carry a different name: “Super Fans Package” (超级粉丝包) – sounds just as good.
KAWO connects teams across the globe providing data insights, greater transparency, and increased efficiency. We help international brands in China be more authentic and consistent on social media.
Interested to learn more? Schedule a free demo.
amy
April 5, 2018 at 9:53 am
I’ve been unable to use Weibo for a few months, since they asked me to verify my account but I don’t use a mobile. Now I’m unable to post anything or fwd things :/
Oliver
January 20, 2020 at 10:30 am
super post Kawo, very good explanation, with all details.
we see that it takes longer and longer up to 2 months to get the verification now.