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The World of Weibo Verification: Options to Verify Accounts on Sina Weibo

KAWO

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What’s on Weibo often receives emails from readers asking how to get verified on Sina Weibo. While we’re keeping up with the trending stories, our friends at KAWO know all about the tech & marketing side of Chinese social media. KAWO’s Tianyi Han explains the verification process on Weibo for our What’s on Weibo resources page.

In an online world of ‘fake news’ and online scams, it is sometimes hard to know what and who is real on social media. This is especially true in China, which has an online population of over 770 million, of which more than 350 million people are active monthly users of Sina Weibo.

As the user base of China’s social media has seen a staggering growth, it has become more important for businesses, brands, celebrities, or other accounts of public interest, to get verified to show netizens they are authentic. This adds credibility and trust to an account – generally increasing the number of followers and influence.

Weibo has a somewhat complicated variety of options to verify accounts, all leading to that one goal of authentication: a ‘V’ on the account page. All of Weibo’s celebrities, Key Opinion Leaders or ‘KOLs’, and a myriad of companies and micro-bloggers, now have that desirable ‘V’ on their account.

That little ‘V’ is of great importance; it even led to the widespread popularization of the term “Big Vs” (大V), referring to those verified and influential accounts on Chinese social media.

Since Weibo’s online support for verification processes are rather chaotic and scattered around, we’ve created this guide for you. (Click here to enlarge.)

 
Some Things to Know about Weibo Verification:
 

  • Individual verification is free.
  • All users need to bind their phone number and upload a clear profile photo.
  • ‘Golden verification’ is only awarded to most popular accounts on Weibo.
  • A contract grass root media account gets more privileges on media content, which include:
  • Paid Articles: allowing readers to pay to read your articles;
  • Article Notifications: followers will get notified via PM when a new article is published;
  • Allow users to follow an account from inside a video;
  • “Original work” option (similar to “original content” on WeChat in which a special tag clarifies that content is verified as being unique and not infringing on copyright);
  • Drive users to continue reading an article.

It’s important to remember that Weibo only charges organizations for verification so there are a lot more options, which we have listed below.

 
Organization verification
 

For a so-called ‘Blue V’ verification, which is awarded to verified businesses, there are three levels and it includes benefits in 6 different categories:

  1. Basic Services
  2. Promotion
  3. Events
  4. Coupons
  5. Private Messages
  6. Data Analysis & Social Listening

 
1. Basic Services
 

(Click to enlarge)

A purchase of the Blue verification will give you a banner image slider on the homepage, on the top of your post feeds. You can insert up to 5 images and 1 video.

 
2. Promotion
 

Weibo’s promotion tools are essential for any brand looking to boost engagement and grow their account.

Basic plan users will experience some restrictions in utilizing the campaign and promotion tools. If you would like to run campaigns on Weibo, we recommend you buy a medium plan and ideally splash out for the 9,800 RMB Advanced plan if you’re a heavy user of fensi toutiao (粉丝头条, ‘fan headlines’: option to push post to top of newsfeed of followers).

 
3. Event Platform
 

Weibo offers 6 types of event promotions:

  1. Wheel of Fortune: spin to win a prize or red packet.
  2. Flash Sales: limited time offers inside Weibo.
  3. Repost to enter a lucky draw.
  4. UGC: reward users who post your campaign on their Weibo with a prize.
  5. Pre-order: similar to how Apple lets people pre-order iPhones.
  6. Request a Sample: users fill out a form to get a free sample.

 
4. Coupons
 

Coupons are a great way to entice users to follow your account and give a little nudge to those with demonstrated intent to purchase.

 
5. Private Messages
 

Private messages are almost a direct copy of WeChat’s articles. The basic plan – bizarrely enough – only lets you send them to a random 10% of your follower base and has other restrictions on menus and auto-replies.

 
6. Data Analysis & Social Listening
 

This is not to be confused with Weibo’s “data helper” (数据助手), which costs an additional 6,800 RMB/year, although medium and advanced plans can get a discount on it.

 

Overseas brands need to pay $1000 to apply for organization verification. Detailed information can be found at Weibo’s Support Page. If you do not want to worry about all of these details, KAWO’s team can help you get a better reporting experience.

 
Lastly..
 

Some final remarks about Weibo verification. There are also many organizations that just get individual verification status, and those that do not even bother getting verified at all.

While it is true that ‘Blue V’ gives an organization instant authority and credibility as an official account, trust and authenticity can also be built up through consistent posting, a formal tone of writing, and professional quality content. One good example is Penguin Market, an online import food and lifestyle seller with 50k+ followers. Their account has remained ‘unverified’, yet they have succeeded in becoming and staying popular. Before spending time and money on a Blue V-status, it is, therefore, worthwhile to consider if a free verification may be sufficient to meet your needs.

Adding to that; non-Blue V accounts actually can also purchase the RMB 5000 and 9800 packages. It took us wuite some research of all the Weibo documentation to find out that non-verified users can also purchase the same service pack. It does, however, carry a different name: “Super Fans Package” (超级粉丝包) – sounds just as good.


KAWO connects teams across the globe providing data insights, greater transparency, and increased efficiency. We help international brands in China be more authentic and consistent on social media.

Interested to learn more? Schedule a free demo.

KAWO is a What's on Weibo contributor. KAWO connects teams across the globe providing data providing data insights, greater transparency, and increased efficiency. They help international brands in China be more authentic and consistent on social media. Interested to learn more? Schedule a free demo.

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2 Comments

2 Comments

  1. Avatar

    amy

    April 5, 2018 at 9:53 am

    I’ve been unable to use Weibo for a few months, since they asked me to verify my account but I don’t use a mobile. Now I’m unable to post anything or fwd things :/

  2. Avatar

    Oliver

    January 20, 2020 at 10:30 am

    super post Kawo, very good explanation, with all details.
    we see that it takes longer and longer up to 2 months to get the verification now.

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China Digital

WeChat’s New Emoji Are Here (Including a Watermelon-Eating and Doge One)

WeChat’s new emoji are based on popular memes.

Manya Koetse

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On January 14, Tencent’s Wechat introduced new emoji to its existing emoji set. The new emoji include, among others, a watermelon-eating emoji and a smiling Shiba Inu.

On Weibo, the new emoji have become a topic of discussion under the hashtags “WeChat’s New Emoji” (#微信上线新表情#), “WeChat’s Watermelon Eating Emoji” (#微信上线吃瓜表情#), and “WeChat’s Dog Emoji” (#微信上线狗头表情#).

Different from the Unicode emoji (see Emojipedia), WeChat and Weibo have their own sets of emoji, although there is overlap.

The reason why especially the watermelon-eating and dog emoji are being discussed on social media, is because these emoji are based on popular internet memes.

“Eating watermelon” (吃瓜 chī guā) is an online expression that comes from “watermelon-eating masses” (吃瓜群众 chī guā qúnzhòng), which describes a common mentality of Internet users who have no idea what is actually going on but are still commenting or following online stories for their enjoyment – perhaps comparable to the “popcorn memes” that are ubiquitous on Western social media platforms.

The smiling dog has been around since 2013 and is known as the doge meme, based on a photo of a Shiba inu. The meme was originally spread on social media platforms such as Reddit, but then also became hugely popular in China, where it became a symbol of sarcasm (also read this Abacus article on this topic).

Other new emoji are the “wow” emoji, and others to express “ok,” “add oil,” “emm,” “oh!”

There’s also a “shehui shehui” (社会社会, lit. “society society”) emoji, which also comes from online culture and is a way among friends to (self-mockingly) talk about being ‘gangsters,’ ‘brothers.’ or ‘scoundrels.’

As the new emoji are still in their testing phase, not all WeChat users can use the new emoji yet, so you might have to wait a bit before being able to try them out.

By Manya Koetse, with thanks to @caaatchina
Follow @whatsonweibo

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Backgrounder

‘Good Doctor’, Digital Hospitals: How Mobile Apps Are Alleviating China’s Healthcare Problems

With the rapid digitalization of China’s healthcare, Chinese patients now have more ways than one to receive medical assistance.

Manya Koetse

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China’s healthcare industry is facing some serious challenges. As Chinese society is rapidly digitalizing, mobile apps now provide innovative solutions to alleviate pressing problems in the country’s health services sector.

 
This is the “WE…WEI…WHAT?” column by Manya Koetse, originally published in German by Goethe Institut China on Goethe.de: “Good-Doctor Apps und Digitale Krankenhäuser.” 
 

Social Credit System, artificial intelligence, surveillance cameras; these are some of the hottest topics making headlines in mainstream Western media when discussing China-related developments recently.

With the rapid digitalization of Chinese society, these topics certainly have come to play a more important role in social media discussions within the People’s Republic of China (PRC). But if there is one issue that seems to concern Chinese social media users the most, it is not facial recognition nor their ‘Sesame score’: it is the topic of healthcare.

In December of 2017, a photo showing a crying mother kneeling down beside a toddler on the sidewalk in front of a Shanghai hospital went viral overnight. The moment was captured on camera by a reporter who was visiting Shanghai’s Children’s Hospital.

The photo of Guo Yinzhen and her son that went viral in China (image via NetEase, source: https://3g.163.com).

The mother, Guo Yinzhen, is a single parent who had traveled from a remote village to seek medical help for her 3-old-son, who was suffering from congenital hydrocephalus or ‘water on the brain.’ Already having traveled to the city multiple times and spending all her money on medical bills, Guo could not afford the additional 100.000 yuan (€ 12.600) for medical procedures needed to save her son’s life.

Guo’s story struck a chord with Chinese netizens, who continue to share the heartbreaking photo on social media to this day. It has become emblematic of China’s healthcare problems.

 

Crowded Hospitals and ‘Healthcare Disturbance’

 

The key to an adequate healthcare system, no matter where in the world, is that there is a right balancing in the “iron triangle” of efficiency/cost containment, high quality care, and patient access.[1] China, however, struggles with all three sides of this triangle.

Guo’s case is an extreme example, but many people in China dealing with less serious health issues and needing basic medical services also struggle to afford and access the healthcare they need.

Over 95% of people in China have health insurance, but people from different regions do not enjoy the same benefits and their out-of-pocket expenses can vary greatly. Uncovered medical costs can sometimes be catastrophic and simply unaffordable for patients and their families.

As more money flows are going to healthcare facilities in China’s cities, there is also the issue of varying levels of providers’ medical education and the overall healthcare quality, with the substantial majority of modern hospitals still existing in urban areas.

Easy access to the right kind of healthcare can be especially problematic for China’s rural population, as people often need to travel long distances and have to go through the lengthy process of registering and waiting for their doctor’s appointment, which sometimes requires them to stay in the city overnight.

For all of these reasons, China’s bigger public hospitals can get super crowded, sometimes resembling shopping malls on an end-of-season sales day. On social media, both patients and medical workers often complain about the stress brought about by the huge crowds and the shortage of doctors in hospitals across the country.

Perhaps it is no wonder that China even has a word to describe outbursts of violence between patients and doctors: ‘Yī nào’ (医闹, literally: “healthcare disturbance”).

Weibo user ‘Sunscreen’ complains about the crowds at Huashan Hospital.

One major problem within China’s healthcare conundrum is the lack of local family or primary-care doctors, which often makes bigger hospitals the first stop to any kind of medical treatment for Chinese patients.

The reasons for this issue are manifold. There is a general lack of trust in private and smaller local healthcare clinics, for example, and patients often choose to go directly to a bigger hospital to avoid making extra costs.

This makes it extra difficult for many community health care centers – that are already struggling – to make enough money and to retain qualified staff. In a society that is rapidly aging, the challenges facing China’s healthcare industry are only becoming more pressing.

 

A Doctor Today, Just an App Away

 

As China’s online environment is thriving, new innovative online apps are popping up on a daily basis. Some of these apps, that have found their ways into China’s most popular app rankings, are offering solutions to some of the country’s most pressing healthcare problems.

One of these apps is Ping’an Good Doctor (平安好医生), which was developed by health insurance provider Ping’an in 2015 and calls itself China’s “one-stop healthcare ecosystem.”

“Ping’an Good Doctor” promotional image by Ping’an.

Employing some 1000 medical staff in its in-house team, contracting over 5,200 external doctors, and collaborating with 3000 hospitals and thousands of pharmacy outlets across the country, the app is somewhat of an “online hospital.”

Through the app, users can look through an online database of medical professionals, order medicine at nearby pharmacies, get 24/7 online medical consultancy, search for information about both Western and Chinese Traditional Medicine, etc., but they can also use Ping’an Good Doctor as a fitness app to track their own health.

Screenshot of Ping’an app screen, by author.

When looking for a specific doctor for a one-on-one consult, the app first lets users select an area of expertise (e.g. dermatology or gynecology), and then offers a list of different specialists in various price categories.

Doctors from well-known hospitals, for example, or those with excellent ratings, have a one-time consultation fee of 100 yuan (€ 12,60). Other doctors can be consulted starting from 30 yuan (€3,70). All costs can be paid efficiently via online payment apps.

Doctors to pick from within the app’s various price categories.

Ping’an Good Doctor uses an AI-driven system to ask patients various questions about their symptoms and to automatically create a user’s medical record to save time. Based on the AI-generated record and the conversation with the patients – files such as photos can also be uploaded to the app -, the doctors can prescribe medicine or refer the patient to a hospital for an offline appointment if needed.

Ping’an recently announced that its number of registered users exceeded 300 million users, with 62 million monthly active users. Because the app keeps building on its AI-driven system, Ping’an Good Doctor can be expected to only become a ‘smarter’ smart health app the more popular it gets.

Although Ping’an is now leading within China’s medical app category, there are many other apps providing similar services, such as Chunyu Yisheng (春雨医生), Haodafu Online (好大夫在线), or DingXiang Doctor (丁香医生).

The emergence of these apps is just one of the many ways in which China’s digital developments, online media, and tech giants are impacting the healthcare industry, profoundly changing how patients receive healthcare information and access medical services now and in the future.

List of recommended medical apps in the Tencent app store.

In a way, China’s medical consultation apps fill the void in offline primary care. Patients who would otherwise turn to hospital care as their first stop can now  access medical consultations any time, any day, at a relatively low cost. Those who suffer from relatively harmless conditions could be diagnosed by a medical specialist via the app and get the medicine they need within a matter of minutes. With the growing popularity of these kinds of apps, many patients no longer need to visit a hospital at all.

Are smart health apps such as Ping’an Good Doctor the solution to China’s healthcare problems? No, they’re not. Struggling mums like Guo Yinzhen will not find the help they need there. But they do contribute to a more efficient healthcare environment where crowd flows in hospitals can be reduced, and patients do not need to spend a lot of time and money to stand in hour-long queues to get five minutes of their doctor’s time.

Although smart health apps could not help Guo Yinzhen and her son, social media apps could. As soon as their story went viral in late 2017, Shanghai Children’s Welfare Foundation Xiaoxingxin offered to cover medical treatments for the little boy, with a notable pediatric neurosurgeon operating the child. According to the latest updates, the boy’s situation was “looking good.”

Hopefully, the same holds true for the challenging sides of China’s healthcare industry.

By Manya Koetse
Follow @whatsonweibo

[1] Burns & Liu, 2017: 3-4.

References/Linked Sources

Burns, Lawton Robert, and Gordon G. Liu. 2017. “Introduction.” In China’s Healthcare Industry: A System Perspective, Lawton Robert Burns and Gordon G. Liu (eds), pp-1-116. Cambridge: Cambridge University Press.

Economist, 2017. “China needs many more primary-care doctors.” The Economist, May 11 https://www.economist.com/china/2017/05/11/china-needs-many-more-primary-care-doctors [20.10.19].

Zhou, Viola. 2018. “Does China Have Universal Healthcare? A Long (And Better) Answer.” Inkstone, Oct 10 https://www.inkstonenews.com/health/china-translated-does-china-have-universal-health-care/article/2167579

This text was first published by Goethe-Institut China under a CC-BY-NC-ND-4.0-DE license (Creative Commons) as part of a monthly column in collaboration with What’s On Weibo.

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