China Brands, Marketing & Consumers
Top 10 of Chinese Apps by What’s on Weibo
A top 10 of the most useful and funny Chinese apps.
Published
11 years agoon
What’s on Weibo brings you a short introduction to China’s fast-growing app market, oversight of alternative Android app stores and a top 10 of the most useful and funny Chinese apps.
Update 2019: We’ve noticed many people like this article. It’s from 2015, so it’s time to get yourself up to date in our Chinese app section that lists new popular apps. Follow us on @whatsonweibo to get the latest.
China is the world’s largest smartphone market. With approximately 520 million smartphone users in Mainland China, mobile app business is booming.
In 2014, Chinese mobile phone users collectively downloaded close to 185 billion apps – 59% of all app downloads worldwide. In comparison: mobile phone users in the United States only transferred 8% of all global app downloads.
China does not only have a flourishing mobile app market, it is also a unique one. Popular Western app services like Twitter or Facebook have been blocked in Mainland China for over five years. Since the end of 2014, all Google services, including Gmail, Google Search, Google Maps or Google Play, have been cut off. The absence of these major Western app services has created a distinctive Chinese app environment, where alternative brands such as Baidu, Weibo or Weixin dominate the market.
Since April 2015, China has officially surpassed the US as Apple’s biggest iPhone market. Although Apple has the number one spot in urban China smartphone sales (27.6% market share), it is Android that takes the crown in terms of application sales revenue.
Popular smartphone brands like Xiaomi, OnePlus, Oppo or Samsung are all based on the Android operating system. In China, the ‘iOs versus Android‘ battle is not an ‘iTunes versus Google Play’ duopoly, as seen elsewhere in the world. Because of the blockage of Google Play and China’s flourishing domestic app market, Chinese Android users download their apps through a variety of app stores.
NewZoo and TalkingData publish a monthly oversight of the top 10 Android App Stores in China. Alternative Android app stores like 360 (360手机助手), MyApp by Tencent (腾讯应用宝), Baidu app store (百度手机助手), the Xiaomi phone store (小米应用商店) or Wandoujia (豌豆荚) are amongst the most popular ones.
Some of these, like 360 or Baidu, are more than just an app store; they are tools to manage your phone by clearing the cache, deleting apps, saving on battery life, etc. Apart from the Baidu app store, Baidu browser and Baidu maps are convenient for anyone visiting or living in China, since Chrome or Google Maps will not work through normal Mainland Internet connections.
With such a giant mobile market and great variety of app stores, the world of China’s apps is like a mobile jungle if you are not familiar with it. What’s on Weibo has therefore selected a top 10 of useful and funny Chinese apps for you:
1. Weixin: the essential app for everyday life
Weixin (微信), also known as WeChat, is China’s most popular smartphone application. It was launched in 2011 by Tencent. The power of this app lies in its multifunctionality; Weixin is Whatsapp, Twitter, Facebook, Paypal, Shazam, Viber and Uber, all combined into one app. It therefore is the essential app for everyday life.
Through Weixin’s chat functions, you can have individual conversations with your friend or make a group chat. There is a large variety of emoji’s to choose from to express your mood. The ‘moments’ function is comparable to Facebook’s timeline, where you can follow what your friends are doing and comment on their pictures.
Through ‘subscription accounts’ it is possible to follow your favorite companies or media sources, from CCTV to McDonalds. Except for a great social media platform, Weixin is also an important way for (Chinese) media and businesses to stay in touch with their audiences. For more information about Weixin, read our Short Guide to China’s Super App or China’s Weixin Revolution.
Weixin is free and is available for iOs and Android users, from iTunes to Google Play or any other app store, both in Chinese and English versions.
2. Sina Weibo: not dead yet
Sina Weibo (新浪微博) is China’s biggest social media platform, comparable to Twitter, launched in August 2009. Recently, many different media have stated that Weibo is dying as a consequence to new rules that required users to register with their real names. More people allegedly switched from Weibo to Weixin, media argued, and Weibo would soon be on the way out as online free speech becomes more and more limited.
Although Weibo is not the platform it used to be, it is still very much alive. The private dimension of Weibo (talking amongst friends) has made room for Weixin, where P2P is the most important form of interaction. Sina Weibo is now a public social media platform and China’s most dominant source of news content, where netizens discuss trending topics of the day. Weibo has 600 million users; around 175 million of them are monthly active users. 70% of Weibo daily traffic comes through its mobile app.
Weibo is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
3. Taobao: the ultimate mobile shop and more
Taobao Marketplace is one of China’s largest online shopping platforms, comparable to Ebay or Amazon. It was launched in 2003 by China’s Alibaba Group. Taobao is a place where small businesses and individuals can sell products to consumers – anything from clothes to medicine. For the most funny things for sale, check out our top list of unusual things for sale on Taobao. Taobao has 8.4 million annual active merchants, many of whom mainly run their stores through the Taobao app.
Taobao will have more functions in the future besides serving as a shopping platform. Alipay and Sina Weibo launched a new service last week where mobile users can log in through Taobao, Alipay or Weibo to arrange their public service issues, like scheduling marriage registration or paying a traffic fine.
Taobao is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
4. Pitu: drag queen for a day
Photoapp Pitu (天天P图) is all the rage this year. Never before did a free photo app come with so many possibilities. Like the Meitu app (美图), which is also pretty good, Pitu is a camera and retouch app that offers a myriad of different filters to make you look your prettiest.
But there is much more: Pitu also allows you to play dress up with different make-up styles that look so real that is easy to trick your friends into thinking you actually did your make-up like Lady Gaga or a Peking Opera star. Besides the pre-made make-up sets (under “cosplay”), you can also apply your own make-up and decide on colors of eye-shadow, hair and lips. The app has many different templates to create collages. The ‘cut-out’ section lets you use your face in different backgrounds. Trust us, this is the most entertaining photo app of 2015. You can also take a normal picture of your friends and later turn them into proper dragqueens (sorry!).
天天P图 is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
5. MyIdol: you’ve never been this fabulous
China's 'deepfake apps' have become so advanced so rapidly, that we'd almost forget that these were the kinds of apps we (or, at least, I) got really excited over just a few years ago. To be honest, I still love it. #myidolapp pic.twitter.com/p7MspRH6om
— Manya Koetse (@manyapan) October 19, 2019
MyIdol (小偶) is arguably one of the most fun apps around at this moment. The app allows users to take a picture of their face and then create their own 3D figure with a wide selection of different eye-colors, hairstyles, clothing and skin tones. You can then let your figure do several things, such as singing a popular song, wishing everybody a happy new year, playing the drums or falling asleep.
Although the app has been around for some time, it has been a rage lately – especially because the effects of the app are so well done. If you choose the right colors for skin, hair and eyes, combined with the right hair and outfit, it is almost as if you are standing there singing yourself.
MyIdol is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
6. DragonFly FM: discover China’s radio
Dragonfly or Qingting FM (蜻蜓FM) is a top-ranking radio app that offers hundreds of channels from across China, from national to local levels. The app lets users choose from its most popular channels or by category: music, news, audiobooks, comedy, entertainment, opera, etc. A perfect app for anyone who wants to discover China’s most popular music or for those who want to practice their Chinese.
Qingting is free and is available for iOs and Android users, link to app here.
7. DouPai: featured in a Chinese news broadcast
Doupai is free and is available for Android users, app link here.
8. Blued: the ultimate gay app
Blued is a social network app for gays. It is a product of China’s gay website Danlan, that was launched eight years ago. Blued was added as a mobile app in 2012. It can be compared to gay dating app Grindr; users can look for other users based on their location and scan their profiles or hang out in a chatroom. Users can privately connect through chat and arrange a date if there is mutual interest.
The app has over 15 million users. In December 2014, the company received 30 million US dollars from American investors. 3 million of Blued’s users are located outside of China.
Blued is free and is available for iOs and Android users, from Google Play or any other app store.
9. Chef’s Table: play restaurant at home
The luxury of restaurant food in the comfort of one’s own home – this is what the new Chinese app ‘Good Chef’ (好厨师) offers. ‘Good Chef’ allows users to search for specialized cooks based on their location and food preference, and hire them to come and cook in their own home kitchen. As online services like Uber are rapidly gaining popularity all over China, the app’s home cooking service has become a hot business.
‘Good Chef’ was launched in September 2014 and operates in Beijing, Shanghai and Hangzhou. Its formula is simple; users can indicate what kind of food they like (Hunan cuisine, Sichuan style, Shandong food, etc.) and browse the different chefs that can be hired to cook for them in their area. Afterwards, users can rate the chefs with one to five stars and leave a comment about their experience. The system generates a list of top-rated chefs.
As Chinese website Wabei reports, over 20,000 people ordered a chef to cook in their home during the Chinese New Year period. The company currently employs 320 chefs on full-time basis. Founder Xu Zhiyan (徐志岩) has revealed that the start-up company recently raised 5 million USD from investors. The money will be used to expand to more cities in China and invest in product development.
The app is available for both iPhone and Android: www.chushi007.com.
10. Expression Factory: be your own emoticon
The expression factory (表情工厂) has been on the market for quite some time but has remained relatively unknown. The app lets users take a picture of their face, and then use it to create hundreds of different emoticons – from Japanese sumo wrestlers to naughty nurse. The emoticons can be exported to QQ, Weibo or Weixin, where they will be saved to use every time you feel like sending someone your personalised kisses or farts.
表情工厂 is free and is available for iPhone and Android users. If you cannot directly download on iPhone it might be because you’re outside of China, you can try to download online and then transfer via iTunes.
Enjoyed this article? Check out our Top 10 apps for studying Chinese!
– by Manya Koetse
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©2015 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.
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China Brands, Marketing & Consumers
Signals: Hasan Piker’s China Trip & the Unexpected Journey of a Chinese School Uniform to Angola
Hasan Piker’s controversial China tour, a Chinese school uniform resurfaces in Africa, a new winter hotspot, why Chinese elites ‘run’ to Tokyo, and more.
Published
1 week agoon
November 21, 2025
🌊 Signals — Week 47 (2025)
Part of Eye on Digital China, Signals highlights slower trends and online currents behind the daily scroll. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.
Welcome to another edition of Eye on Digital China. Different from the China Trend Watch (check the latest one here if you missed it), this edition, part of the new Signals series, is about the slower side of China’s social media: the recurring themes and underlying shifts that signal broader trends beyond the quick daily headlines. Together with the deeper dives, the three combined aim to give you clear updates and a fuller overview of what’s happening in China’s online conversations & digital spaces.
For the coming two weeks, I’ll be traveling from Beijing to Chongqing and beyond (more on that soon) so please bear with me if my posting frequency dips a little. I’ll be sure to pick it up again soon and will do my best to keep you updated along the way. In the meantime, if you know of a must-try hotpot in Chongqing, please do let me know.
In this newsletter: Hasan Piker’s controversial China tour, a Chinese school uniform in Angola, a new winter hotspot, discussions on what happens to your Wechat after you die, why Chinese elites rùn to Tokyo, and more. Let’s dive in.
- 💰 The richest woman in China, according to the latest list by Hurun Research Institute, is the “queen of pharmaceuticals” Zhong Huijuan (钟慧娟) who has accumulated 141 billion yuan (over 19 billion USD). Women account for over 22% of Chinese billionaires (those with more than 5 billion RMB), underscoring China’s globally leading position in producing wealthy female entrepreneurs.
- 🧩 What happens to your WeChat after you die? A user who registered for NetEase Music with a newly reassigned phone number unexpectedly gained access to the late singer Coco Lee’s (李玟) account, as the number had originally belonged to her. The incident has reignited debate over how digital accounts should be handled after death, prompting platforms like NetEase and Tencent to reconsider policies on long-inactive accounts and take stronger measures to protect them.
- 📱 Although millions of viewers swoon over micro-dramas with fantasy storylines where rich, powerful men win over the “girl next door” through money and status, Chinese regulators are now stepping in to curb exaggerated plots featuring the so-called “dominant CEO” (霸道总裁) archetype, signaling stricter oversight for the booming short drama market.
- ☕ A popular Beijing coffee chain calling itself “People’s Cafe” (人民咖啡馆), with its style and logo evoking nationalist visual nostalgia, has changed its name after facing criticism for building its brand – including pricey coffee and merchandise – on Mao era and state-media political connotations. The cafe is now ‘Yachao People’s Cafe’ (要潮人民咖啡馆).
- 👀 Parents were recently shocked to see erotic ads appear on the Chinese nursery rhymes and children’s learning app BabyBus (宝宝巴士), which is meant for kids ages 0–8. BabyBus has since apologized, but the incident has sparked discussions about how to keep children safe from such content.
- 🧧The 2026 holiday schedule has continued to be a big topic of conversation as it includes a 9-day long Spring Festival break (from February 15 to February 23), making it the longest Lunar New Year holiday on record. The move not only gives people more time for family reunions, but also gives a huge boost to the domestic travel industry.
Hasan Piker’s Chinese Tour & The US–China Content Honeymoon

Livestreamer Hasan Piker during his visit to Tiananmen Square flag-rising ceremony.
It’s not time for the end-of-year overviews just yet – but I’ll already say that 2025 was the US–China ‘honeymoon’ year for content creation. It’s when China became “cool,” appealing, and eye-grabbing for young Western social media users, particularly Americans. The recent China trip of the prominent American online streamer Hasan Piker fits into that context.
This left-wing political commentator also known as ‘HasanAbi’ (3 million followers on Twitch, recently profiled by the New York Times) arrived in China for a two-week trip on November 11.

Piker screenshot from the interview with CGTN, published on CGTN.
His visit has been controversial on English-language social media, especially because Piker, known for his criticism of America (which he calls imperialist), has been overly praising China: calling himself “full Chinese,” waving the Chinese flag, joining state media outlet CGTN for an interview on China and the US, and gloating over a first-edition copy of Quotations from Chairman Mao (the Little Red Book). He portrays China as heavily misrepresented in the West and as a country the United States should learn from.

Hasan Piker did an interview with CGTN, posing with Li Jingjing 李菁菁.
During his livestreaming tour, Hasan, who is nicknamed “lemonbro” (柠檬哥) by Chinese netizens, also joined Chinese platforms Bilibili and Xiaohongshu.
But despite all the talk about Piker in the American online media sphere, online conversations, clicks, and views within China are underwhelming. As of now, he has around 24,000 followers on Bilibili, and he’s barely a topic of conversation on mainstream feeds.
Piker’s visit stands in stark contrast to that of American YouTuber IShowSpeed (Darren Watkins), who toured China in March. With lengthy livestreams from Beijing to Chongqing, his popularity exploded in China, where he came to be seen by many as a representative of cultural diplomacy.

IShowspeed in China, March 2025.
IShowSpeed’s success followed another peak moment in online US–China cultural exchange. In January 2025, waves of foreign TikTok users and popular creators migrated to the Chinese lifestyle app Xiaohongshu amid the looming TikTok ban.
Initially, the mass migration of American users to Xiaohongshu was a symbolic protest against Trump and US policies. In a playful act of political defiance, they downloaded Xiaohongshu to show they weren’t scared of government warnings about Chinese data collection. (For clarity: while TikTok is a made-in-China app, it is not accessible inside mainland China, where Douyin is the domestic version run by the same parent company).
The influx of foreigners — who were quickly nicknamed “TikTok refugees” — soon turned into a moment of cultural celebration. As American creators introduced themselves, Chinese users welcomed them warmly, eager to practice English and teach newcomers how to navigate the app. Discussions about language, culture, and societal differences flourished. Before long, “TikTok refugees” and “Xiaohongshu natives” were collaborating on homework assignments, swapping recipes, and bonding through humor. It was a rare moment of social media doing what we hope it can do: connect people, build bridges, and replace prejudice with curiosity.
Some of that same enthusiasm was also visible during IShowSpeed’s China tour. Despite the tour inevitably getting entangled with political and commercial interests, much of it was simply about an American boy swept up in the high energy of China’s vibrant cities and everything they offer.
Different from IShowSpeed, who is known for his meme-worthy online presence, Piker is primarily known for his radical political views. His China enthusiasm feels driven less by cultural curiosity and more by his critique of America.
Because of his stances — such as describing the US as a police state — it’s easy for Western critics to accuse him of hypocrisy in praising China, especially after a brief run-in with security police while livestreaming at Tiananmen Square.
Seen in broader context, Piker’s China trip reflects a shift in how China is used in American online discourse.
Before, it was Chinese ‘public intellectuals’ (公知) who praised the US as a ‘lighthouse country’ (灯塔国), a beacon of democracy, to indirectly critique China and promote a Western modernization model. Later, Chinese online influencers showcased their lives abroad to emphasize how much ‘brighter the moon’ was outside China.
In the post-Covid years, the current reversed: Western content creators, from TikTok influencers to political commentators, increasingly use China to make arguments that are fundamentally about America.
Between these cycles, authentic cultural curiosity gets pushed to the sidelines. The TikTok-refugee moment in early January may have been the closest we’ve come in years: a brief window where Chinese and American users met each other with curiosity, camaraderie, and creativity.
Hasan’s tour, in contrast, reflects a newer phase, one where China is increasingly used as a stage for Western political identity rather than a complex and diverse country to understand on its own terms. I think the honeymoon phase is over.
“Liu Sihan, Your School Uniform Ended Up in Angola”: China’s Second-Hand Clothing in Africa

A Chinese school uniform went viral after a Chinese social media user spotted it in Angola.
“Liu Sihan, your schooluniform is hot in Africa” (刘思涵你的校服在非洲火了) is a sentence that unexpectedly trended after a Chinese blogger named Xiao Le (小乐) shared a video of a schoolkid in Angola wearing a Chinese second-hand uniform from Qingdao Xushuilu Primary School, that had the nametag Liu Sihan on it.
The topic sparked discussions about what actually happens to clothing after it’s donated, and many people were surprised to learn how widely Chinese discarded clothing circulates in parts of Africa.
Liu Sihan’s mother, whose daughter is now a 9th grader in Qingdao, had previously donated the uniform to a community clothing donation box (社区旧衣回收箱) after Liu outgrew it. She intended it to help someone in need, never imagining it to travel all the way to Africa.
In light of this story, one netizen shared a video showing a local African market selling all kinds of Chinese school items, including backpacks, and people wearing clothing once belonging to workers for Chinese delivery platforms. “In Africa, you can see school uniforms from all parts of China, and even Meituan and Eleme outfits,” one blogger wrote.
When it comes to second-hand clothing trade, we know much more about Europe–Africa and US–Africa flows than about Chinese exports, and it seems there haven’t been many studies on this specific topic yet. Still, alongside China’s rapid economic transformations, the rise of fast fashion, and the fact that China is the world’s largest producer and consumer of textiles, the country now has an enormous abundance of second-hand clothing.
According to a 2023 study by Wu et al. (link), China still has a long way to go in sustainable clothing disposal. Around 40% of Chinese consumers either keep unwanted clothes at home or throw them away.
But there may be a shift underway. Donation options are expanding quickly, from government bins to brand programs, and from second-hand stores to online platforms that offer at-home pickup.

Chinese social media users posting images of school/work uniforms from China worn by Africans.
As awareness grows around the benefits of donating clothing (reducing waste, supporting sustainability, and the emotional satisfaction of giving), donation rates may rise significantly. The story of Liu Sihan’s uniform, which many found amusing, might even encourage more people to donate. And if that happens, scenes of African children (and adults) wearing Chinese-donated clothes may become much more common than they now are.
Laojunshan: New Hotspot in Cold Winter

Images from Xiaohongshu, 背包里的星子, 旅行定制师小漾
Go to Zibo for BBQ, go to Tianshui for malatang, go to Harbin for the Ice Festival, cycle to Kaifeng for soup dumplings, or head to Dunhuang to ride a camel — over recent years, a number of Chinese domestic destinations have turned into viral hotspots, boosted by online marketing initiatives and Xiaohongshu influencers.
This year, Laojunshan is among the places climbing the trending lists as a must-visit spot for its spectacular snow-covered landscapes that remind many of classical Chinese paintings. Laojunshan (老君山), a scenic mountain in Henan Province, is attracting more domestic tourists for winter excursions.
Xiaohongshu is filled with travel tips: how to get there from Luoyang station (by bus), and the best times of day to catch the snow in perfect light (7–9 AM or around 6–6:30 PM).
With Laojunshan, we see a familiar pattern: local tourism bureaus, state media, and influencers collectively driving new waves of visitors to the area, bringing crucial revenue to local industries during what would otherwise be slower winter months.
WeChat New Features & Hong Kong Police on Douyin
🟦 WeChat has been gradually rolling out a new feature that allows users to recall a batch of messages all at once, which saves you the frantic effort of deleting each message individually after realizing you sent them to the wrong group (or just regret a late-night rant). Many users are welcoming the update, along with another feature that lets you delete a contact without wiping the entire chat history. This is useful for anyone who wants to preserve evidence of what happened before cutting ties.

🟦The Hong Kong Police Force recently celebrated its two-year anniversary on Douyin (the Chinese version of TikTok), having accumulated nearly 5 million followers during that time. To mark the occasion, they invited actor Simon Yam to record a commemorative video for their channel (@香港警察). The presence of the Hong Kong Police on the Chinese app — and the approachable, meme-friendly way they’ve chosen to engage with younger mainland audiences — is yet another signal of Hong Kong institutions’ strategic alignment with mainland China’s digital infrastructure, a shift that has been gradually taking place. The anniversary video proved popular on Douyin, attracting thousands of likes and comments.
Why Chinese Elite Rùn to Japan (by ChinaTalk)

Over the past week, Japan has been trending every single day on Chinese social media in light of escalating bilateral tensions after Japanese PM Takaichi made remarks about Taiwan that China views as a direct military threat. The diplomatic freeze is triggering all kinds of trends, from rising anti-Japanese sentiment online and a ban on Japanese seafood imports to Chinese authorities warning citizens not to travel to Japan.
You’d think Chinese people would want to be anywhere but Japan right now — but the reality is far more nuanced.
In a recent feature in ChinaTalk, Jordan Schneider interviewed Japanese journalist & researcher Takehiro Masutomo (舛友雄大) who has just published a book about Japan’s new Chinese diaspora, explaining what draws Chinese dissidents, intellectuals, billionaires, and middle-class families to Tokyo.
The book is titled Run Ri: 潤日 Following the Footsteps of Elite Chinese Escaping to Japan (only available in Japanese and Traditional Chinese for now). (The word Rùn 润/潤, by the way, is Chinese online slang and meme expresses the desire to escape the country.)
A very interesting read on how Chinese communities are settling in Japan, a place they see as freer than Hong Kong and safer than the U.S., and one they’re surprisingly optimistic about — even more so than the Japanese themselves.
Thanks for reading this Eye on Digital China Signals. For fast-moving trends and deeper dives, keep an eye on the upcoming newsletters.
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Many thanks to Miranda Barnes for helping curate some of the topics in this edition.
— Manya
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China Brands, Marketing & Consumers
House of Wahaha: Zong Fuli Resigns
In the year following her father’s death, Zong Fuli dealt with controversy after controversy as the head of Chinese food & beverage giant Wahaha.
Published
2 months agoon
October 14, 2025
It’s a bit like a Succession-style corporate drama 🍿.
Over the past few years, we’ve covered stories surrounding Chinese beverage giant Wahaha (娃哈哈) several times — and with good reason.
Since the passing of its much-beloved founder Zong Qinghou (宗庆后) in March 2024, the company has been caught in waves of internal turmoil.
Some context: Wahaha is regarded as a patriotic brand in China — not only because it’s the country’s equivalent of Coca-Cola or PepsiCo (they even launched their own cola in 1998 called “Future Cola” 非常可乐, with the slogan “The future will be better” 未来会更好), but also because its iconic drinks are tied to the childhood memories of millions.

Future Cola by Wahaha via Wikipedia.
There’s also the famous 2006 story when Zong Qinghou refused a buyout offer from Danone. Although the details of that deal are complex, the rejection was widely seen as Zong’s defense of a Chinese brand against foreign takeover, contributing to his status as a national business hero.
After the death of Zong, his daughter Zong Fuli, also known as Kelly Zong (宗馥莉), took over.
🔹 But Zong Fuli soon faced controversy after controversy, including revelations that Wahaha had outsourced production of some bottled water lines to cheaper contractors (link).
🔹 There was also a high-profile family inheritance dispute involving three illegitimate children of Zong Qinghou, now living in the US, who sued Zong Fuli in Hong Kong courts, claiming they were each entitled to multi-million-dollar trust funds and assets.
🔹 More legal trouble arrived when regulators and other shareholders objected to Zong Fuli using the “Wahaha” mark through subsidiaries and for new products outside officially approved channels (the company has 46% state ownership).
⚡️ The trending news of the moment is that Zong Fuli has officially resigned from all positions at Wahaha Group as chairman, legal representative, and director. She reportedly resigned on September 12, after which she started her own brand named “Wa Xiao Zong” (娃小宗). One related hashtag received over 320 million views on Weibo (#宗馥莉已经辞职#). Wahaha’s board confirmed the move on October 10, appointing Xu Simin (许思敏) as the new General Manager. Zong remains Wahaha’s second-largest shareholder.
🔹 To complicate matters further, Zong’s uncle, Zong Wei (宗伟), has now launched a rival brand — Hu Xiao Wa (沪小娃) — with product lines and distribution networks nearly identical to Wahaha’s.
As explained by Weibo blogger Tusiji (兔撕鸡大老爷), under Zong Qinghou, Wahaha relied on a family-run “feudal” system with various family-controlled factories. Zong Fuli allegedly tried to dismantle this system to centralize power, fracturing the Wahaha brand and angering both relatives and state investors.
Others also claim that Zong had already been engaged in a major “De-Wahaha-ization” (去娃哈哈化) campaign long before her resignation.
In August of this year, Zong gave an exclusive interview to Caijing (财经) magazine where she addressed leadership challenges and public controversies. In the interview, Zong spoke more about her views on running Wahaha, advocating long-term strategic growth over short-term results, and sharing her determination to not let controversy distract her from business operations. That plan seems to have failed.
While Chinese netizens are watching this family brand war unfold, many are rooting for Zong after everything she has gone through – they feel her father left her in a complicated mess after his death.
At the same time, others believe she tried to run Wahaha in a modern “Western” way and blame her for that.
For the brand image of Wahaha, the whole ordeal is a huge blow. Many people are now vowing not to buy the brand again.
As for Zong’s new brand, we’ll have to wait for the next episode in this family company drama to see how it unfolds.
By Manya Koetse
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