China Brands & Marketing
Top 10 of Chinese Apps by What’s on Weibo
A top 10 of the most useful and funny Chinese apps.
Update 2019: We’ve noticed many people like this article. It’s from 2015, so it’s time to get yourself up to date in our Chinese app section that lists new popular apps. Follow us on @whatsonweibo to get the latest.
China is the world’s largest smartphone market. With approximately 520 million smartphone users in Mainland China, mobile app business is booming.
In 2014, Chinese mobile phone users collectively downloaded close to 185 billion apps – 59% of all app downloads worldwide. In comparison: mobile phone users in the United States only transferred 8% of all global app downloads.
China does not only have a flourishing mobile app market, it is also a unique one. Popular Western app services like Twitter or Facebook have been blocked in Mainland China for over five years. Since the end of 2014, all Google services, including Gmail, Google Search, Google Maps or Google Play, have been cut off. The absence of these major Western app services has created a distinctive Chinese app environment, where alternative brands such as Baidu, Weibo or Weixin dominate the market.
Since April 2015, China has officially surpassed the US as Apple’s biggest iPhone market. Although Apple has the number one spot in urban China smartphone sales (27.6% market share), it is Android that takes the crown in terms of application sales revenue.
Popular smartphone brands like Xiaomi, OnePlus, Oppo or Samsung are all based on the Android operating system. In China, the ‘iOs versus Android‘ battle is not an ‘iTunes versus Google Play’ duopoly, as seen elsewhere in the world. Because of the blockage of Google Play and China’s flourishing domestic app market, Chinese Android users download their apps through a variety of app stores.
NewZoo and TalkingData publish a monthly oversight of the top 10 Android App Stores in China. Alternative Android app stores like 360 (360手机助手), MyApp by Tencent (腾讯应用宝), Baidu app store (百度手机助手), the Xiaomi phone store (小米应用商店) or Wandoujia (豌豆荚) are amongst the most popular ones.
Some of these, like 360 or Baidu, are more than just an app store; they are tools to manage your phone by clearing the cache, deleting apps, saving on battery life, etc. Apart from the Baidu app store, Baidu browser and Baidu maps are convenient for anyone visiting or living in China, since Chrome or Google Maps will not work through normal Mainland Internet connections.
With such a giant mobile market and great variety of app stores, the world of China’s apps is like a mobile jungle if you are not familiar with it. What’s on Weibo has therefore selected a top 10 of useful and funny Chinese apps for you:
Weixin (微信), also known as WeChat, is China’s most popular smartphone application. It was launched in 2011 by Tencent. The power of this app lies in its multifunctionality; Weixin is Whatsapp, Twitter, Facebook, Paypal, Shazam, Viber and Uber, all combined into one app. It therefore is the essential app for everyday life.
Through Weixin’s chat functions, you can have individual conversations with your friend or make a group chat. There is a large variety of emoji’s to choose from to express your mood. The ‘moments’ function is comparable to Facebook’s timeline, where you can follow what your friends are doing and comment on their pictures.
Through ‘subscription accounts’ it is possible to follow your favorite companies or media sources, from CCTV to McDonalds. Except for a great social media platform, Weixin is also an important way for (Chinese) media and businesses to stay in touch with their audiences. For more information about Weixin, read our Short Guide to China’s Super App or China’s Weixin Revolution.
Weixin is free and is available for iOs and Android users, from iTunes to Google Play or any other app store, both in Chinese and English versions.
Sina Weibo (新浪微博) is China’s biggest social media platform, comparable to Twitter, launched in August 2009. Recently, many different media have stated that Weibo is dying as a consequence to new rules that required users to register with their real names. More people allegedly switched from Weibo to Weixin, media argued, and Weibo would soon be on the way out as online free speech becomes more and more limited.
Although Weibo is not the platform it used to be, it is still very much alive. The private dimension of Weibo (talking amongst friends) has made room for Weixin, where P2P is the most important form of interaction. Sina Weibo is now a public social media platform and China’s most dominant source of news content, where netizens discuss trending topics of the day. Weibo has 600 million users; around 175 million of them are monthly active users. 70% of Weibo daily traffic comes through its mobile app.
Weibo is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
Taobao Marketplace is one of China’s largest online shopping platforms, comparable to Ebay or Amazon. It was launched in 2003 by China’s Alibaba Group. Taobao is a place where small businesses and individuals can sell products to consumers – anything from clothes to medicine. For the most funny things for sale, check out our top list of unusual things for sale on Taobao. Taobao has 8.4 million annual active merchants, many of whom mainly run their stores through the Taobao app.
Taobao will have more functions in the future besides serving as a shopping platform. Alipay and Sina Weibo launched a new service last week where mobile users can log in through Taobao, Alipay or Weibo to arrange their public service issues, like scheduling marriage registration or paying a traffic fine.
Taobao is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
Photoapp Pitu (天天P图) is all the rage this year. Never before did a free photo app come with so many possibilities. Like the Meitu app (美图), which is also pretty good, Pitu is a camera and retouch app that offers a myriad of different filters to make you look your prettiest.
But there is much more: Pitu also allows you to play dress up with different make-up styles that look so real that is easy to trick your friends into thinking you actually did your make-up like Lady Gaga or a Peking Opera star. Besides the pre-made make-up sets (under “cosplay”), you can also apply your own make-up and decide on colors of eye-shadow, hair and lips. The app has many different templates to create collages. The ‘cut-out’ section lets you use your face in different backgrounds. Trust us, this is the most entertaining photo app of 2015. You can also take a normal picture of your friends and later turn them into proper dragqueens (sorry!).
天天P图 is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
China's 'deepfake apps' have become so advanced so rapidly, that we'd almost forget that these were the kinds of apps we (or, at least, I) got really excited over just a few years ago. To be honest, I still love it. #myidolapp pic.twitter.com/p7MspRH6om
— Manya Koetse (@manyapan) October 19, 2019
MyIdol (小偶) is arguably one of the most fun apps around at this moment. The app allows users to take a picture of their face and then create their own 3D figure with a wide selection of different eye-colors, hairstyles, clothing and skin tones. You can then let your figure do several things, such as singing a popular song, wishing everybody a happy new year, playing the drums or falling asleep.
Although the app has been around for some time, it has been a rage lately – especially because the effects of the app are so well done. If you choose the right colors for skin, hair and eyes, combined with the right hair and outfit, it is almost as if you are standing there singing yourself.
MyIdol is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
Dragonfly or Qingting FM (蜻蜓FM) is a top-ranking radio app that offers hundreds of channels from across China, from national to local levels. The app lets users choose from its most popular channels or by category: music, news, audiobooks, comedy, entertainment, opera, etc. A perfect app for anyone who wants to discover China’s most popular music or for those who want to practice their Chinese.
Qingting is free and is available for iOs and Android users, link to app here.
Doupai is free and is available for Android users, app link here.
Blued is a social network app for gays. It is a product of China’s gay website Danlan, that was launched eight years ago. Blued was added as a mobile app in 2012. It can be compared to gay dating app Grindr; users can look for other users based on their location and scan their profiles or hang out in a chatroom. Users can privately connect through chat and arrange a date if there is mutual interest.
The app has over 15 million users. In December 2014, the company received 30 million US dollars from American investors. 3 million of Blued’s users are located outside of China.
Blued is free and is available for iOs and Android users, from Google Play or any other app store.
The luxury of restaurant food in the comfort of one’s own home – this is what the new Chinese app ‘Good Chef’ (好厨师) offers. ‘Good Chef’ allows users to search for specialized cooks based on their location and food preference, and hire them to come and cook in their own home kitchen. As online services like Uber are rapidly gaining popularity all over China, the app’s home cooking service has become a hot business.
‘Good Chef’ was launched in September 2014 and operates in Beijing, Shanghai and Hangzhou. Its formula is simple; users can indicate what kind of food they like (Hunan cuisine, Sichuan style, Shandong food, etc.) and browse the different chefs that can be hired to cook for them in their area. Afterwards, users can rate the chefs with one to five stars and leave a comment about their experience. The system generates a list of top-rated chefs.
As Chinese website Wabei reports, over 20,000 people ordered a chef to cook in their home during the Chinese New Year period. The company currently employs 320 chefs on full-time basis. Founder Xu Zhiyan (徐志岩) has revealed that the start-up company recently raised 5 million USD from investors. The money will be used to expand to more cities in China and invest in product development.
The app is available for both iPhone and Android: www.chushi007.com.
The expression factory (表情工厂) has been on the market for quite some time but has remained relatively unknown. The app lets users take a picture of their face, and then use it to create hundreds of different emoticons – from Japanese sumo wrestlers to naughty nurse. The emoticons can be exported to QQ, Weibo or Weixin, where they will be saved to use every time you feel like sending someone your personalised kisses or farts.
表情工厂 is free and is available for iPhone and Android users. If you cannot directly download on iPhone it might be because you’re outside of China, you can try to download online and then transfer via iTunes.
Enjoyed this article? Check out our Top 10 apps for studying Chinese!
– by Manya Koetse
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China Brands & Marketing
China’s XR Development 101: How Chinese Tech Giants are Navigating Towards the Metaverse
Chinese tech giants are massively investing in virtual reality and in the technologies that are building up the Chinese metaverse.
2021 is the year in which the concept of ‘metaverse’ has blossomed. In March of last year, the hugely successful online multiplayer game and game creation system Roblox went public with a market value of over $41 billion at the time, earning its reputation as the world’s first metaverse IPO.
Following the release of the 2021 sci-fi comedy Free Guy – which is set in a fictional metaverse-like video game, – and Facebook’s rebranding to ‘Meta’ last fall, ‘metaverse’ became one of the hottest buzzwords on the internet.
The term metaverse is actually decades old. In the 1981 novel True Names, the American computer scientist Vernor Steffen Vinge already envisioned a virtual world that could be accessed through a brain-computer interface, and the term ‘metaverse’ was first mentioned in the 1992 Snow Crash science fiction novel by Neal Stephenson.
Now, 5G, AI, VR, Blockchain, 3D modeling, and other new technologies converged on the concept of the metaverse industry are seeing an explosive growth in China.
At the recent 20th Party Congress, it became clear once again that the digital economy is key in China’s long-term strategies, with Chinese leader Xi Jinping promoting digitalization as one of the new “engines” of future growth.
About Metaverse (元宇宙) in China
In Chinese, ‘metaverse’ is referred to as yuányǔzhòu (元宇宙), which is a literal translation of ‘meta-verse’ – meaning ‘transcending universe’ (超越宇宙). Chinese tech sources also describe the year 2021 as “the metaverse year” (元宇宙元年).
Metaverse is a collective, shared virtual realm that can interact with the real world and where people can interact with each other and the spaces around them. There is not just one single metaverse – there can be many digital living spaces referred to as the ‘metaverse.’
Metaverse is a fluid concept or virtual experience that is still developing and due to the differences in cyber regulations, digital ecosystems, and strict control on online information flows, the Chinese metaverse will unquestionably be very different from the metaverse spheres that companies such as Facebook are working on.
The metaverse is made possible through a wide range of technologies including AI, IoT, Blockchain, Interaction Technology, computer games, and network computing. XR is key to the rise of the metaverse. XR, or Extended Reality, is an umbrella term for a range of immersive technologies including VR (Virtual Reality 虚拟现实), AR (Augmented Reality 增强现实), and MR (Mixed Reality 混合现实). A 2020 Deloitte report suggests that the global XR market consists of mainly VR technologies (48% of market share), followed by AR (34%) and MR (18%).
In December of 2020, Tencent’s CEO Ma Huateng (马化腾) announced the concept of the “All-real Internet” (全真互联网) in a special internal publication regarding the company’s growth and major changes. Ma proposed that the deep integration of the virtual and real world, the “All-real Internet,” is the future opportunity to focus on as the next stage of the (mobile) internet. Although there are some subtle differences, Ma’s idea of the “All-real Internet” overlaps with the concept of the metaverse.
The metaverse, XR, and related technologies are not just a hot issue for Chinese tech companies, they are also an important theme for Chinese authorities. The 20th Party Congress was by no means the first time for China’s leadership to stress the country’s focus on the latest digital innovations. In October 2021, President Xi Jinping also spoke about evolving China’s digital economy during the 19th CPC Central Committee. He asserted that one of the focal points within the development strategy of China’s digital economy is the further integration of digital technologies and real-world economies.
This idea was further clarified in the outline of the 14th Five-Year Plan issued by the State Council at the end of 2021, which listed VR and AR as one of the seven key industries of China’s digital economy along with cloud computing, IoT, AI, and others.
Subsequently, many local governments incorporated metaverse (“元宇宙”) and related relevant terms into their respective 14th Five-Year Plans. For example, Shanghai authorities stated it will focus on the further developments of industries related to quantum computing, 3rd-gen semiconductors, 6G communications, and metaverse.
Here, we will provide an overview of XR industry development in present-day China, going over the key players Baidu, Alibaba, and Tencent (BAT) along with the younger Chinese tech giant ByteDance. We provide an overview of what they are investing in, what their respective strategies are when it comes to XR, and give examples of the kind of initiatives that they have already launched. To limit the scope of this article, we have left out Netease, Huawei, Bilibili, and some other relevant Chinese players for now (we might still make a part two later on!).
Key Players and Strategies
▶︎ BAIDU
As one of the leading artificial intelligence (AI) and internet companies in the world, Baidu specializes in internet and AI-related products and services. Baidu is mostly known as China’s number one search engine, but its ambitions go far beyond that. “We want to be like Amazon Web Services (AWS) for the metaverse,” Ma Jie (马杰), vice president at Baidu, recently said.
The company has taken a special interest in building the infrastructure to support metaverse-related projects, deviating from the strategies that focus more on the XR-related content development and distribution that you see at Tencent or Bytedance.
What’s Happening?
Investments
◼︎ iQiyi (爱奇艺), one of China’s top media streaming platforms (sometimes also referred to as the ‘Chinese Netflix’), released its all-in-one virtual reality headset ‘Adventure Dream’ in December 2021 powered by Snapdragon XR2. Baidu owns 53% of iQiyi and holds more than 90% of its shareholder voting rights.
Research & Development
◼︎ Baidu launched the ‘Baidu VR Browser’ on July 15, 2016, becoming China’s first browser powered by webVR technology.
Xirang
◼︎ In 2017, Baidu launched ‘Baidu VR’ platform, which is now offering a wide range of VR-related software and hardware products and services, including the Baidu VR Headset, VR Creation Center, AI app, and XiRang (希壤), which is referred to as China’s “first metaverse platform.”
What’s Live?
Retail
◼︎ In 2018, Baidu VR and UXin Limited, a Chinese online used car marketplace, jointly developed VR 360° interior panoramas that put viewers in the driver’s seat to see how interior details come together and to better understand the details of each vehicle such as scratches, wheels and engine models.
◼︎ Baidu’s ‘Meta Ziwu’ (元宇宙誌屋Meta ZiWU), a virtual space within XiRang, hosts various fashion shows for international brands. In August of 2022, Italian luxury fashion house Prada livestreamed its Fall 2022 collection within the interactive realms of ‘Meta Ziwu,’ and so did Dior, the French fashion house which has also launched its first-ever metaverse exhibition “On the Road” (在路上) via Meta Ziwu.
Social Networking
◼︎ In late 2021, Baidu launched its metaverse project XiRang (希壤, ‘the land of hope’) as “the first Chinese-made metaverse product.” In December, Baidu held ‘Baidu Create 2021′, a three-day annual developers’ conference in a virtual world generated by the XiRang platform, hosting 100,000 people on one set of servers at the same time. Baidu’s Vice President Ma Jie, also Head of the Metaverse XiRang project, shared that the main goal behind this project is to lay the infrastructure of the metaverse by providing developers and content creators with the tools to build their metaverse projects.
Chinese architect Ma Yansong (马岩松), founder of MAD architects, also works together with Meta Ziwu as a virtual architect.
▶︎ALIBABA
Founded in 1999, Alibaba is one of the world’s largest e-commerce and cloud computing companies in Asia Pacific. Its massive success in e-commerce also established Alibaba’s leading position in artificial intelligence and other key technologies that have supported e-commerce, as well as in the future of metaverse.
As one of the biggest venture capital firms and investment corporations in the world, Alibaba struck several deals with prominent XR companies including Magic Leap and Nreal to gain footing in the Extended Reality industry.
As for R&D, Alibaba’s ambition in becoming the world’s fifth-largest economy led to a strong emphasis on technological research and XR-focused innovation and the founding of DAMO Academy.
Within the field of XR, Alibaba primarily focuses on two aspects: underlying technology solutions (e.g. cloud computing) and XR application in its own core business model (e-commerce).
What’s Happening?
Investments
◼︎ In February 2016 and October 2017, Alibaba led the investment rounds in Magic Leap, an augmented reality firm headquartered in Florida.
◼︎ In March of this year, Alibaba led a $60 million investment round of Beijing-based augmented reality glasses maker Nreal. Nreal, founded in 2017, has since launched two AR glasses for the Chinese market: Nreal X for developers and content creators and Nreal Air for regular consumers. Nreal Air glasses have been released in Japan and the UK in February and May of this year. In addition to AR glasses, Nreal also cooperated with iQiyi, China Mobile Migu, Weilai, and Kuaishou to develop AR content.
Research & Development
◼︎ In March 2016, Alibaba announced its own VR research lab, GM LAB ( ‘GnomeMagic’ Lab), which aims to power its e-commerce platform and other subsidiary businesses such as the VR content production for its film and music platforms.
◼︎ Alibaba registered several metaverse-related trademarks, including “Ali Metaverse.”
◼︎ In 2021, Alibaba’s DAMO Academy, a global research program in cutting-edge technologies, launched ‘X Lab’ that focuses on research in key areas related to the metaverse industry, including quantum computing, XR, and xG Technology. Tan Ping (谭平), the former Head of XR Lab, shared several of their ongoing projects at the time. One example he mentioned is the virtual character Xiaomo (小莫), who is very versatile and can, among other things, convert textual information into sign language to enable smoother communication for the hearing impaired.
Xiaomo by Alibaba can turn spoken text into sign language.
‘X Lab’ is also experimenting with making history come alive through virtual initiatives. Recently, Alibaba’s cloud gaming platform Yuanjing made it possible for visitors at their Alibaba Cloud’s Apsara conference to virtually visit the Xi’an Museum and check out its artifacts via mobile phone or laptop, or to have an immersive experience of the Tang dynasty’s imperial palace complex, powered by automatic 3D space creation and visual localization technology.
What’s Live?
eCommerce
◼︎ In November 2016, Alibaba launched the Mobile BUY+ feature in Taobao mobile apps in light of its annual Single’s Day Global Shopping Festival. With VR headsets and the app, China-based Taobao shoppers could experience shopping in-store at Target, Macy’s, or Costco in the US and other malls located in countries such as Japan and Australia.
◼︎ As Alibaba constantly keeps innovating its e-commerce landscape, its research institute DAMO Academy, in collaboration with its licensing platform Alifish, rolled out an XR-powered marketplace on Alibaba’s e-commerce platforms Tmall and Taobao for its November 2022 Single’s Day festival that allows consumers to visit virtual shopping streets and shop for merchandise as their own customizable avatars.
Entertainment
◼︎ In 2021, Alibaba led a $20 million Series A financing round of DGene, a virtual reality and immersive entertainment developer. Among others, DGene creates digital influencers or can even recreate historical figures based on its AI-driven technologies.
Dong Dong was launched as the first virtual brand ambassador for the Winter Olympics in 2022.
◼︎ For the Olympic Winter Olympics in 2022, Alibaba launched Dong Dong, a digital persona developed by Damo Academy using cloud-based digital technologies. Dong Dong was able to engage with fans and online viewers through livestreams, respond to questions in real time, and she even hosted online talkshows.
▶︎TENCENT
As a multinational technology and entertainment conglomerate with the highest-grossing revenue in the world, Tencent has the financial resources to gain an upper hand in technological innovation through acquisition and investment. In 2021 alone, Tencent made a total of 76 investments in Gaming, accounting for 25.2% of Tencent’s total investment throughout the year – a 9.3% increase compared to 2020. Tencent is now the biggest gaming company in the world.
Tencent also ramped up the company’s total headcount working in R&D department by 41%, accounting for 68% of its total workforce in 2021.
Although XR is used to create immersive experiences in different industries including healthcare, manufacturing, or education, its primary fields are still gaming and social – which just so happen to be Tencent’s main focus areas. It is therefore perhaps unsurprising that Tencent, as the country’s Gaming & Social giant, has made XR part of its core business.
What’s Happening?
Investments
◼︎ In 2012, Tencent made an investment in Epic Games, the owner of Unreal Engine which powers well-known video games such as Fortnite, purchasing approximately 40% of the total Epic capital, making it the second largest shareholder. Epic Games’ major businesses span across RT3D game engine (Unreal), in-house developed games (Fortnite), and platform games. This investment is one of the reasons why Tencent conquered a leading position in the metaverse realm when it comes to games.
◼︎ As early as 2014, Tencent already tapped into the VR market by investing in social VR platform AltspaceVR, which was later acquired by Microsoft in 2017.
◼︎ In May 2019, Tencent and Roblox announced a joint venture in which Tencent holds a 49% controlling stake.
◼︎ In September of 2021, Tencent became the new investor behind Beijing-based VR game developer Vanimals (威魔纪元), known for its flagship games Undying and Eternity Warriors VR.
◼︎ In November 2021, Tencent joined the $82M Series D fundraising of Ultraleap, the world leader in mid-air haptics and 3D hand tracking. Ultraleap’s hand-tracking platform has been built into multiple platforms including Qualcomm’s XR and VR devices.
◼︎ In March 2022, Tencent invested in the Chinese AR glasses manufacturer SUPERHEXA (蜂巢科技) holding 7.3% of its shares.
Research & Development
◼︎ In 2015, Tencent announced its avant-garde VR Project ‘Tencent VR,’ a plan consisting of building its own VR games and releasing Tencent Virtual reality software development kits (VR SDKs) to support other VR game developers.
◼︎ As of September 2021, Tencent applied for registration of nearly 100 trademarks related to the metaverse, including “Tencent Music Metaverse” (腾讯音乐元宇宙).
◼︎ In June 2022, Tencent officially set up its XR department led by its Interactive Entertainment Division (IEG) game developer NExT Studios. During Tencent’s annual gaming conference SPARK 2022, the Head of IEG, Ma Xiaoyi (马晓轶), shared Tencent’s ambitions in charting all segments of the VR industry in the next 5 years, from developer software tools and SDKs to VR hardware, to consumer-facing content.
◼︎ NExT Studios, which is the youngest studio within the Tencent Games family, has partnered with the Shenzhen-based FACEGOOD, a 3D content generation technology company that is focused on building metaverse infrastructure.
What’s Live?
Gaming
◼︎ At ChinaJoy 2019, the largest gaming and digital entertainment exhibition across Asia, Tencent launched its cloud gaming solution on its WeGame client, allowing users to play several games instantly without a download. In December of that year, Tencent Games and global leader AI hardware & software leader Nvidia announced a new partnership to launch the START (云游戏) cloud gaming service for PC and console titles.
◼︎ Following the Sino-American joint venture with Roblox in May 2021, Tencent officially launched the Chinese version of Roblox (罗布乐思) topping the App Store free game list in July of 2021.
Social Networking
◼︎ In November 2021, Tencent led a $25 million Series A funding in the British developer Lockwood Publishing best known for the metaverse app Avakin Life, which allows users to create 3D characters and socialize in the virtual community.
◼︎ During the Lunar New Year in February 2022, Tencent’s instant messaging software QQ launched a new feature called “Super QQ Show” (超级QQ秀), which is an upgrade of its ‘QQ Show’ service that’s been running since 2003. Super QQ Show allows users to create their own 3D avatars and use them in an interactive context. It added AI face recognition and rendering. The platform is an interesting one for brands. Fast-food chain KFC even has its own restaurant in this virtual world.
Visiting KFC in the Super QQ Show.
◼︎ In the summer of 2022, the Tencent-backed app developer company Soulgate Inc., which operates the social networking app Soul, applied to be listed on the Hong Kong Stock Exchange. Tencent is the largest shareholder holding 49.9% of the shares. Soul is a virtual social playground with the mission of “building a ‘Soul’cial Metaverse for young generations” where users can connect with other users through the virtual identity they develop in the app. The majority of its users, nearly 75%, belong to Gen-Z.
Entertainment
◼︎ On New Year’s Eve of 2021, Tencent Music Entertainment (TME) Group launched China’s first virtual social music platform TMELAND, where users can create their own avatars and interact with each other through their “digital identity.” It’s worth mentioning that TMELAND was powered by the ‘Hybrid Edge-Cloud Platform Solution’ developed by XVERSE (元象科技), which was founded by a former Tencent executive committed to building a one-stop shop for 3D content development.
Coca Cola zone in TMLAND.
Recently, Coca-Cola partnered up with TMELAND to open a new metaverse zone, accessible via the TMELAND mini-programme on WeChat.
▶︎BYTEDANCE
Known as “the world’s most valuable startup,” the Bytedance success story started with the algorithm-powered Toutiao (头条 ‘Headlines’) in 2012, a news and content platform that personalizes content for each user based on their own preferences. The Bytedance app TikTok (Douyin in China) conquered the world as one of most successful Chinese apps internationally.
Bytedance is a social networking leader, but is also focused on its in-house development in VR/AR. By 2021, Bytedance had completed at least 76 investment events, more than the previous two years combined.
From ByteDance’s activities in the XR industry, the company seems to have its strategy primarily focused on hardware, content development, and distribution across gaming, social networking, and entertainment industries.
What’s Happening?
Investments
◼︎ As early as 2018, Toutiao (Bytedance’s core product) acquired VSCENE (维境视讯) a Beijing-based solution provider for VR Live streaming.
◼︎ In July 2020, Bytedance participated in Series A funding of Seizet (熵智科技), an industrial automation company that provides a 3D industrial camera and software.
◼︎ In February 2021, Bytedance invested in Moore Threads (摩尔线程), a company that specialized in visual computing and artificial intelligence fields. In November last year, Moore Threads announced it has developed China’s first domestic full-fledged graphic processing unit (GPU) chip. Along with 5G communications, Wi-Fi 6, cloud computing, and chip technology, GPU is considered one of the main infrastructure technologies of the metaverse.
◼︎ In August 2021, ByteDance acquired Chinese VR hardware maker & software platform Pico for approximately $771 million to support its long-term investment in the VR ecosystem. By the end of Q1 2022, Pico is estimated to hold a 4.5% share of the global VR market, following Meta which is the dominant global player (90%). This year, Bytedance has set a higher sales target for Pico headsets to reach 1.6 million device output. To meet its VR industry goals, Bytedance is investing more into promotion and hiring more staff for Pico to catch up with or even surpass Meta’s Quest.
◼︎ In June 2022, ByteDance acquired PoliQ (波粒子), a team specialized in making virtual social platforms that allow users to interact with one another using their self-invented avatars in the virtual world. Jiesi Ma, the founder of PoliQ, is appointed to lead the VR Social department at ByteDance.
Research & Development
◼︎ To boost its entire VR ecosystem, Pico is engaging in more partnerships with Hollywood’s major film studios and leading streaming media companies in China (iQiyi, Youku, Tencent Video, Bilibili, and so on). In July 2022, Pico hosted Pico WangFeng@VR Music + Drifting Fantasy concert which leveraged 3D 8K VR Live Streaming technology to create a “magical” and immersive visual musical experience. By wearing Pico’s VR headsets, the audience can enjoy Wang’s performance from 5 different angles and as close as a meter away.
What’s Live?
Gaming
◼︎ On February 22, 2021, Bytedance released its game development and publishing brand Nuverse (朝夕光年). To date, Nuverse has launched several successful games through APAC and the western markets including “Burning Streetball” (热血街篮), “Houchi Shoujo” (放置少女), “Ragnarok X: Next Generation” (RO仙境传说：新世代的诞生), “Mobile Legends: Bang Bang”, and “Warhammer 40,000: Lost Crusade.”
◼︎ In April 2021, Bytedance put another US$15 million into Chinese Roblox competitor Reworld (代码乾坤), a platform for creating game worlds and playing games using the company’s own simulation engine.
Social Networking
◼︎ In September 2021, Bytedance launched its avatar app Pixsoul in Southeast Asian markets and Brazil. Users can create personalized avatars and use them to socialize.
◼︎ In January 2022, Bytedance launched a beta version of its virtual social app “Party Island” (派对岛) where users can make friends with people sharing similar interests and hang out with avatars in various virtual settings such as parks and movie theaters. However, the app was reportedly removed from app stores again and its date of relaunching is unknown.
Entertainment
◼︎ In September 2021, TikTok introduced its creator-led NFT collection titled “TikTok Top Moments” where TikTok will feature a selection of culturally-significant TikTok videos from some of the most beloved creators on the platform. Powered by Immutable X, users can ‘own’ a moment on TikTok that broke the internet and trade the TikTok Top Moments NFTs.
Li Weike, image via Pandaily.
◼︎ In January 2022, ByteDance bought a 20% stake in Hangzhou Li Weike Technology Co., Ltd. (Li Weike, 李未可). The company aspires to build China’s first AI+AR-powered glasses that connect users with the virtual idol Li Weike, a digital character built by the company to help users with various tasks and essentially provide users with social and emotional support.
By Jialing Xie and Manya Koetse
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China Brands & Marketing
Why Is Want Want So Popular in China? The Remarkable Revival of an Iconic Brand
We explain why the 60-year-old Want Want brand became the ‘hot kid’ on the block on Chinese social media this year.
Wang Wang (旺旺), better known as ‘Want Want’ in English, has become all the rage in China in recent months. In its September issue, the Chinese magazine China Marketing (销售与市场) listed Want Want as the number one brand on its marketing noticeboard hot brand list, referring to it as “‘Lonely Warrior’ Want Want” (‘孤勇者’旺旺).
The Want Want Group (旺旺集团) is the most well-known rice cracker maker in China and one of the largest food and beverage makers in the region.
Want Want is a brand that many Chinese millennials grew up with. The Taiwanese company behind Want Want has a history that dates back to 1962. After becoming the dominant rice cracker maker in Taiwan with a market share as high as 95%, founder Tsai Eng-meng (蔡衍明) looked across the Strait and officially ventured into the mainland market in 1992.
Why is the Want Want brand still so popular in mainland China today? The brand’s success directly goes back to Tsai Eng-meng, who undeniably is a marketing genius with a peculiar style. The Want Want company icon, officially named Wang Zai (旺仔) in Chinese and ‘Hot Kid’ in English, was created in 1979 and depicts a kid with wide open arms and legs, rolling his eyes (fun fact: Hot Kid never looks straight at you).
Want Want Group CEO Tsai with the Want Want icon ‘Hot Kid.’ Image via https://turnnewsapp.com/wd/74725.html.
With its catchy name and distinctive icon, Want Want soon became a household brand in China. Adding to the brand’s popularity are the many commercials throughout the years that show the brand’s style, standing out due to their simplicity and fun energy.
Some of these advertising campaigns have become part of the collective popular memory of Chinese millennials. On the Chinese video site Bilibili, old Want Want commercials bring up nostaligc feelings and still receive millions of views today (see this famous one, or see a collection of classic Want Want commercials on Bilibili here).
From one of Want Want’s iconic commercials.
Ingenious strategies brought great success to the company from the start and subsequently ushered in “the golden decade” for Want Want from 2004 to 2013, making Tsai the richest man in Taiwan for three consecutive years.
Apart from Want Want’s signature rice cracker products, products such as Hot Kid Milk (旺仔牛奶), Lonely God Potato Chips (浪味仙), and QQ Gummies (旺仔QQ糖) also became household names in the mainland.
However, facing more competition and failing to keep up with Chinese customers’ evolving consumption habits and preferences, Want Want was stuck in a bottleneck period and its sales slowed down after 2014. Its recent comeback and sudden social media success have everything to do with Nancy Pelosi’s controversial Taiwan visit in August of 2021.
A ‘GOOD’ TAIWANESE COMPANY
On July 28, Tsai Wang-Chia (蔡旺家), Tsai Eng-meng’s second son and Want Want’s Chief Operating Officer and executive director, posted three single words on his Weibo account (@Matt旺家): “YOU GO AWAY.”
The text was accompanied by a photo of an old witch, which just so happens to be the nickname Chinese netizens gave to Pelosi, and the timing of the post was right when reports about the U.S. House Speaker’s potential Taiwan visit were coming out. Want Want soon became a hot topic afterward.
People had already been paying more attention to Tsai Wang-chia’s Weibo account in light of the then-ongoing calls to boycott Taiwanese companies on Chinese social media following rumors regarding Pelosi’s controversial visit.
Someone claiming to be an employee at Want Want then posted on the popular Red (Xiaohongshu) app, defending Want Want for being a “good Taiwanese company,” asking people to “please don’t hurt us by mistake.” This triggered a public campaign of digging into Tsai’s previous posts, and netizens soon discovered that the Want Want executive director had published similar posts before.
In March of 2022, when a U.S. delegation visited Taiwan, Tsai bluntly posted: “The American pigs have arrived in Taiwan” (“美国猪到台湾了“).
Because of his consistent patriotic and pro-unification stance, coupled with a down-to-earth personality and plain-spoken style despite being an heir of a multibillion dollar family, Tsai Wang-chia soon won the hearts of millions of Chinese netizens.
Tsai Wang-Chia (蔡旺家) and ‘Hot Kid’ (旺仔)
The hype got so so big that people started claiming that the figure of Want Want, the iconic Hot Kid, was actually based on Tsai Wang-chia as a child – despite the fact that ‘Hot Kid’ was created in 1979 while Tsai Wang-Chia was born in 1984.
PATRIOTIC ‘PRESIDENT WANT’
Tsai’s pro-unification sentiments seem to run in the family. Want Want founder Tsai Eng-meng, who is also commonly referred to as ‘President Want’ (旺董), has long been a unification supporter. This is also reflected in his business empire, which includes the Want Want China Times Group (旺旺中时媒体集团) that owns dominant pan-Blue (pro-China) media outlets in Taiwan.
Various videos, which soon widely circulated online, also showed ‘President Want’ expressing gratitude for the “great market of the mainland” (“因为有大陆这个伟大的市场，才造就了我旺旺的今天”) and proudly declaring that all Want Want employees are “impressive and dignified Chinese people” (堂堂正正的中国人).
To the delight of many Chinese netizens, more events and incidents showing Want Want’s patriotic stance were brought to light one after another.
The company filed for IPO on the HK Stock Exchange in 2008 with the name “Want Want China Holdings Limited” (中国旺旺控股有限公司); its Want Want Hospital in Hunan (湖南旺旺医院) was among the first private institutions to send a medical aid team to Wuhan during the initial COVID outbreak in the city; in 2019, when a Taiwanese celebrity mockingly said on a local program that “mainlanders cannot afford to eat pickles”, its newspaper Want Daily (旺报) published a conspicuous headline on its August 18 frontpage saying “MAINLANDERS CAN AFFORD TO EAT PICKLES!” (“大陆人吃得起榨菜!”), noting on the side: “Taiwanese are Chinese. We are from the same country and therefore should support each other.” (“台湾人就是中国人. 我们都是同一国的，所以当然要相挺.”)
In early August of this year, Want Want soared to the top of Weibo’s trending list, and netizens swarmed its live stream channel on Taobao, vowing to “consume wildly” (“野性消费”) and “empty their stock” (“清空库存”) in support of the brand.
According to the Time Weekly (时代周报), a government-owned newspaper from Guangzhou, the number of viewers on the channel that day reached almost 100,000 – up to ten times more than what the channel usually received in viewers, – and sales of its online shop spiked as many new customers came in after following the trending hashtag.
THE OTHER SIDE OF THE COIN
In contrast to Want Want’s fervent popularity in mainland China, the brand has become more controversial on the other side of the Taiwan Strait, especially in light of its ownership of multiple leading media outlets, with many expressing worries that its dominant position might impact press freedom.
In June of 2019, a predominantly young mass rallied against so-called “red media” (Taiwanese media in favor of Beijing), with Want Want-owned newspapers (China Times 中国时报 and Want Daily 旺报) and TV channels (China Television 中国电视公司 and CTiTV 中天电视台) being among the main targets.
Protesting against Want Want and other ‘pro-China’ companies in Taiwan, image via https://news.ltn.com.tw/news/life/breakingnews/2859708
The following month, the Financial Times published an article, quoting anonymous journalists working for these outlets, saying that their editorial managers took direct instructions from Beijing’s Taiwan Affairs Office, a claim that the Want Want China Times Group later responded to as “malicious slander.”
In late 2020, the Tsai Ing-wen administration stripped CTiTV of its broadcast license upon renewal out of concerns about editorial interference by President Want Tsai Eng-meng. Such a ruling was a first since the founding of Taiwan’s National Communications Commission in 2006, a government body that regulates the industry, and evoked opposition from the ‘Blue Camp’ and controversy among the public.
SUCCESSFUL ON ALL FRONTS
Despite receiving criticism in Taiwan, Want Want has continued its success in mainland China. This year, Want Want is celebrating the company’s 60th anniversary, as well as the 30th year anniversary of the opening of its first factory in mainland China.
China Marketing wrote about Want Want’s 2022 success that “consistency is key” in marketing. Not only did the brand stick with its original logo and traditional products such as rice crackers and its dairy drink, it has also focused on nostalgic or playful ad campaigns throughout the years (think of its successful slogan “You Want, I Want, Everyone Wants” “你旺、我旺、大家旺.”)
Want Want products for sale on Taobao.
At the same time, the company is not afraid to launch new products and stay active in the world of Chinese social media and e-commerce.
But what has really become an essential point in its regained success this year is the brand’s consistency in delivering a patriotic message through multiple channels that resonated with Chinese consumers at a time of deteriorating US-China relations and more focus on cross-strait relations.
Erke, the Chinese sportswear brand by Hongxing Erke Group (鸿星尔克), was also brought back into the limelight in 2021 after they donated 50 million yuan ($7.7 million) to the Henan flood efforts. When people found out that the relatively low-profile brand donated such a high amount of money to help the people in Henan despite its own losses, its online sales went through the roof – everyone wanted to support this generous ‘patriotic brand.’
While nationalistic consumer sentiments matter, being a ‘patriotic brand’ alone is not enough; it eventually is the combination of being consistent and authentic, delivering popular products, and having a strong marketing campaign. When it comes to the mainland market, Want Want tackled all fronts this year.
In October of 2022, Want Want celebrated China’s National Day by using drones to project netizens’ hopes and wishes for the future all over the Great Wall, including a projection of a giant Want Want drink (#旺旺把爱国刻进了DNA#).
For now, Want Want has practically made ‘loving China’ a part of its brand. Mixing rice crackers with some nationalism is turning out to be a recipe for success – at least in the mainland.
By Tucker Jiang, with contributions by Manya Koetse
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