China Brands, Marketing & Consumers
Top 10 of Chinese Apps by What’s on Weibo
A top 10 of the most useful and funny Chinese apps.
Update 2019: We’ve noticed many people like this article. It’s from 2015, so it’s time to get yourself up to date in our Chinese app section that lists new popular apps. Follow us on @whatsonweibo to get the latest.
China is the world’s largest smartphone market. With approximately 520 million smartphone users in Mainland China, mobile app business is booming.
In 2014, Chinese mobile phone users collectively downloaded close to 185 billion apps – 59% of all app downloads worldwide. In comparison: mobile phone users in the United States only transferred 8% of all global app downloads.
China does not only have a flourishing mobile app market, it is also a unique one. Popular Western app services like Twitter or Facebook have been blocked in Mainland China for over five years. Since the end of 2014, all Google services, including Gmail, Google Search, Google Maps or Google Play, have been cut off. The absence of these major Western app services has created a distinctive Chinese app environment, where alternative brands such as Baidu, Weibo or Weixin dominate the market.
Since April 2015, China has officially surpassed the US as Apple’s biggest iPhone market. Although Apple has the number one spot in urban China smartphone sales (27.6% market share), it is Android that takes the crown in terms of application sales revenue.
Popular smartphone brands like Xiaomi, OnePlus, Oppo or Samsung are all based on the Android operating system. In China, the ‘iOs versus Android‘ battle is not an ‘iTunes versus Google Play’ duopoly, as seen elsewhere in the world. Because of the blockage of Google Play and China’s flourishing domestic app market, Chinese Android users download their apps through a variety of app stores.
NewZoo and TalkingData publish a monthly oversight of the top 10 Android App Stores in China. Alternative Android app stores like 360 (360手机助手), MyApp by Tencent (腾讯应用宝), Baidu app store (百度手机助手), the Xiaomi phone store (小米应用商店) or Wandoujia (豌豆荚) are amongst the most popular ones.
Some of these, like 360 or Baidu, are more than just an app store; they are tools to manage your phone by clearing the cache, deleting apps, saving on battery life, etc. Apart from the Baidu app store, Baidu browser and Baidu maps are convenient for anyone visiting or living in China, since Chrome or Google Maps will not work through normal Mainland Internet connections.
With such a giant mobile market and great variety of app stores, the world of China’s apps is like a mobile jungle if you are not familiar with it. What’s on Weibo has therefore selected a top 10 of useful and funny Chinese apps for you:
Weixin (微信), also known as WeChat, is China’s most popular smartphone application. It was launched in 2011 by Tencent. The power of this app lies in its multifunctionality; Weixin is Whatsapp, Twitter, Facebook, Paypal, Shazam, Viber and Uber, all combined into one app. It therefore is the essential app for everyday life.
Through Weixin’s chat functions, you can have individual conversations with your friend or make a group chat. There is a large variety of emoji’s to choose from to express your mood. The ‘moments’ function is comparable to Facebook’s timeline, where you can follow what your friends are doing and comment on their pictures.
Through ‘subscription accounts’ it is possible to follow your favorite companies or media sources, from CCTV to McDonalds. Except for a great social media platform, Weixin is also an important way for (Chinese) media and businesses to stay in touch with their audiences. For more information about Weixin, read our Short Guide to China’s Super App or China’s Weixin Revolution.
Weixin is free and is available for iOs and Android users, from iTunes to Google Play or any other app store, both in Chinese and English versions.
Sina Weibo (新浪微博) is China’s biggest social media platform, comparable to Twitter, launched in August 2009. Recently, many different media have stated that Weibo is dying as a consequence to new rules that required users to register with their real names. More people allegedly switched from Weibo to Weixin, media argued, and Weibo would soon be on the way out as online free speech becomes more and more limited.
Although Weibo is not the platform it used to be, it is still very much alive. The private dimension of Weibo (talking amongst friends) has made room for Weixin, where P2P is the most important form of interaction. Sina Weibo is now a public social media platform and China’s most dominant source of news content, where netizens discuss trending topics of the day. Weibo has 600 million users; around 175 million of them are monthly active users. 70% of Weibo daily traffic comes through its mobile app.
Weibo is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
Taobao Marketplace is one of China’s largest online shopping platforms, comparable to Ebay or Amazon. It was launched in 2003 by China’s Alibaba Group. Taobao is a place where small businesses and individuals can sell products to consumers – anything from clothes to medicine. For the most funny things for sale, check out our top list of unusual things for sale on Taobao. Taobao has 8.4 million annual active merchants, many of whom mainly run their stores through the Taobao app.
Taobao will have more functions in the future besides serving as a shopping platform. Alipay and Sina Weibo launched a new service last week where mobile users can log in through Taobao, Alipay or Weibo to arrange their public service issues, like scheduling marriage registration or paying a traffic fine.
Taobao is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
Photoapp Pitu (天天P图) is all the rage this year. Never before did a free photo app come with so many possibilities. Like the Meitu app (美图), which is also pretty good, Pitu is a camera and retouch app that offers a myriad of different filters to make you look your prettiest.
But there is much more: Pitu also allows you to play dress up with different make-up styles that look so real that is easy to trick your friends into thinking you actually did your make-up like Lady Gaga or a Peking Opera star. Besides the pre-made make-up sets (under “cosplay”), you can also apply your own make-up and decide on colors of eye-shadow, hair and lips. The app has many different templates to create collages. The ‘cut-out’ section lets you use your face in different backgrounds. Trust us, this is the most entertaining photo app of 2015. You can also take a normal picture of your friends and later turn them into proper dragqueens (sorry!).
天天P图 is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
China's 'deepfake apps' have become so advanced so rapidly, that we'd almost forget that these were the kinds of apps we (or, at least, I) got really excited over just a few years ago. To be honest, I still love it. #myidolapp pic.twitter.com/p7MspRH6om
— Manya Koetse (@manyapan) October 19, 2019
MyIdol (小偶) is arguably one of the most fun apps around at this moment. The app allows users to take a picture of their face and then create their own 3D figure with a wide selection of different eye-colors, hairstyles, clothing and skin tones. You can then let your figure do several things, such as singing a popular song, wishing everybody a happy new year, playing the drums or falling asleep.
Although the app has been around for some time, it has been a rage lately – especially because the effects of the app are so well done. If you choose the right colors for skin, hair and eyes, combined with the right hair and outfit, it is almost as if you are standing there singing yourself.
MyIdol is free and is available for iOs and Android users, from iTunes to Google Play or any other app store.
Dragonfly or Qingting FM (蜻蜓FM) is a top-ranking radio app that offers hundreds of channels from across China, from national to local levels. The app lets users choose from its most popular channels or by category: music, news, audiobooks, comedy, entertainment, opera, etc. A perfect app for anyone who wants to discover China’s most popular music or for those who want to practice their Chinese.
Qingting is free and is available for iOs and Android users, link to app here.
Doupai is free and is available for Android users, app link here.
Blued is a social network app for gays. It is a product of China’s gay website Danlan, that was launched eight years ago. Blued was added as a mobile app in 2012. It can be compared to gay dating app Grindr; users can look for other users based on their location and scan their profiles or hang out in a chatroom. Users can privately connect through chat and arrange a date if there is mutual interest.
The app has over 15 million users. In December 2014, the company received 30 million US dollars from American investors. 3 million of Blued’s users are located outside of China.
Blued is free and is available for iOs and Android users, from Google Play or any other app store.
The luxury of restaurant food in the comfort of one’s own home – this is what the new Chinese app ‘Good Chef’ (好厨师) offers. ‘Good Chef’ allows users to search for specialized cooks based on their location and food preference, and hire them to come and cook in their own home kitchen. As online services like Uber are rapidly gaining popularity all over China, the app’s home cooking service has become a hot business.
‘Good Chef’ was launched in September 2014 and operates in Beijing, Shanghai and Hangzhou. Its formula is simple; users can indicate what kind of food they like (Hunan cuisine, Sichuan style, Shandong food, etc.) and browse the different chefs that can be hired to cook for them in their area. Afterwards, users can rate the chefs with one to five stars and leave a comment about their experience. The system generates a list of top-rated chefs.
As Chinese website Wabei reports, over 20,000 people ordered a chef to cook in their home during the Chinese New Year period. The company currently employs 320 chefs on full-time basis. Founder Xu Zhiyan (徐志岩) has revealed that the start-up company recently raised 5 million USD from investors. The money will be used to expand to more cities in China and invest in product development.
The app is available for both iPhone and Android: www.chushi007.com.
The expression factory (表情工厂) has been on the market for quite some time but has remained relatively unknown. The app lets users take a picture of their face, and then use it to create hundreds of different emoticons – from Japanese sumo wrestlers to naughty nurse. The emoticons can be exported to QQ, Weibo or Weixin, where they will be saved to use every time you feel like sending someone your personalised kisses or farts.
表情工厂 is free and is available for iPhone and Android users. If you cannot directly download on iPhone it might be because you’re outside of China, you can try to download online and then transfer via iTunes.
Enjoyed this article? Check out our Top 10 apps for studying Chinese!
– by Manya Koetse
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©2015 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
What’s in your water? Would a water by any other name taste as good? That’s the main gist of the topic that’s been trending these days after Chinese consumers found out the Wahaha water they purchased was actually produced by Jinmailang, calling it an ‘OEM controversy’ (OEM stands for Original Equipment Manufacturer).
Wahaha Group (娃哈哈集团) is one of the largest food and beverage producers in China. The brand is a beloved one—last year in March, when its founder and chairman Zong Qinghou (宗庆后) passed away, people collectively began buying Wahaha water to show sympathy for the brand and for Zong, who was seen as a patriotic and humble businessman.
Big bottle of Wahaha (meaning “laughing child”) water.
In fact, that movement to pay tribute to Wahaha got a bit out of hand and turned into a grassroots campaign to boycott another water brand: Nongfu Spring, a competitor whose founder, Chinese entrepreneur Zhong Shanshan (钟睒睒), was not considered as patriotic (read more here).
Now, a different kind of ‘controversy’ is unfolding around China’s famous bottled water brand, directly related to last year’s sales boom. Chinese netizens have posted videos and images claiming that the Wahaha purified water they bought was actually produced by Jinmailang (今麦郎)—as stated on the label.
Wahaha water, produced by Jinmailang (今麦郎).
Jinmailang is an entirely separate food enterprise group—mostly known for its noodles—based in Xingtai, Hebei, since 1994. Both Wahaha and Jinmailang produce purified water (纯净水).
The fact that Jinmailang was mentioned on Wahaha’s labels as the producer raised questions: why bother buying Wahaha at all? Consumers might as well buy Jinmailang directly instead of these relabeled bottles? Wahaha is generally more expensive than Jinmailang’s own Blue Label water.
Wahaha’s customer service soon responded, confirming that they had indeed outsourced some of their production to Jinmailang. However, that partnership was terminated in April of this year after certain batches of purified water products failed to pass factory sampling tests (#娃哈哈称已终止和今麦郎代工合作#).
Customer service staff also stated that as long as Wahaha products are purchased through official channels, they comply with Wahaha’s quality standards and are safe to drink.
On May 16, Xinhua News published an interview with Fan Xianguo (范现国), the chairman of Jinmailang, about serving as an OEM for Wahaha. Without mentioning the termination of the partnership, Fan stated that last year, Wahaha’s bottled water sales suddenly soared, and that they began searching for companies that could support them during these peak times while adhering to their strict quality requirements – otherwise they would not be able to meet market demand.
Producing 1.2 billion bottles of water for Wahaha. Jinmailang’s xinua interview.
Jinmailang stepped in around June 2024, promising to support Wahaha’s production. During the peak season, they even prioritized Wahaha’s orders over their own. Over the course of a year, they produced 1.2 billion bottles of water for the company. Speaking about their own brand, Fan stated that they keep their prices as low as possible by minimizing their profits. One bottle of water only gives them 0.02 RMB ($0,0028) profit.
The interview seemed to cause a shift in online sentiments. Many netizens now praised Jinmailang for its response and for stepping in, viewing the cooperation as an example of domestic brands supporting one another.
Some suggested that Wahaha had betrayed Jinmailang by emphasizing the termination of their contract rather than acknowledging how the company had stepped in to help during a time of need.
At the same time, others applauded how Jinmailang turned the situation to its advantage by using it as an opportunity to promote its own brand.
“I’m switching to Jinmailang from now on, it’s way more cost-effective!” one comment read.
Especially since last year’s “water wars”, it’s clear that consumers’ choice of water is about more than quenching thirst alone — it’s also about which brand’s story resonates with them. As the peak season for bottled water is approaching, the OEM controversy comes at an especially unfortunate time for Wahaha. It’s Jinmailang that now seems to be having the last laugh in this OEM controversy.
By Manya Koetse
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‘Lai Dou Lai Le’: IShowSpeed Debuts in Chinese Online Commercial
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The China tour of American Youtube star IShowSpeed (Darren Watkins Jr.) is still echoing on Chinese social media—the hype hasn’t quieted down just yet, especially now that the popular livestreamer launched his very first Chinese commercial recently, just before the May Day holiday.
It’s an online commercial for China’s dairy giant Yili, and—in line with IShowSpeed’s high-energy livestream—it is entertainingly chaotic. Watkins himself posted the video on his Weibo account on April 30.
In China, Watkins is known as 甲亢哥 (Jiǎ Kàng Gē), which literally means “Hyperthyroidism Brother.” Hyperthyroidism is a condition where the thyroid is overactive, leading to symptoms like restlessness, a rapid heartbeat, and high energy levels. Due to Watkins’ fast-paced livestreams and his reputation for running, screaming, and jumping around, the nickname is a tongue-in-cheek reference that fits him well.
The commercial also suits him, as it is a bit of a rollercoaster. It begins like a typical celebrity endorsement, with Watkins promoting a dairy drink, but quickly shifts into a quirky narrative. In it, Watkins appears god-like, watching over people from a mountaintop and encouraging them to try new things. The ad then morphs into a music video before ending with some inspirational words from the YouTuber himself. Watch the commercial here.
The slogan used in the commercial is “lái dōu lái le” (来都来了), along with the English tagline “Enjoy milk, enjoy holiday.”
“Lái dōu lái le” (来都来了) is a simple phrase that basically means “You’re already here,” and implies a light-hearted “Why not?” to encourage people to go on and do something (since you’ve come this far), or try something new.
Dao Insights’ Yimin Wang explained it as having a positive and daring tone to try new things that you’d otherwise “wouldn’t, couldn’t, or even shouldn’t,” much like “YOLO” from the early 2010s (link).
On Xiaohongshu, typical responses to the commercial describe it as “creative” and “cute.” More notably, many users see it as proof of how successful Watkins’ tour in China has been. “He’s like a native celebrity in China now,” one commenter remarked.
By Manya Koetse
(follow on X, LinkedIn, or Instagram)
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