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China Memes & Viral

Behind The “One Finger Selfie Challenge”

The One Finger Selfie Challenge, a new online trend, has got international media and netizens talking. After the A4 waist and iPhone 6 legs, another Weibo hashtag gives netizens an opportunity to show off their slender bodies.

Manya Koetse

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After the A4 waist and iPhone6 legs hype, there is a new online challenge in China and beyond where women share risque photos of themselves on social media. The ‘One Finger Selfie Challenge’ comes shortly after Alipay’s social platform sparked controversy in China for the flood of nude pictures. What is up with this nude selfie hype?

UPDATE: All images of the challenge in this article have been removed to stay in compliance with google’s policies, sorry for any inconvenience.

A new online trend has got international media and netizens talking. After the A4 waist and iPhone 6 legs, another Weibo hashtag gives netizens an opportunity to show off their slender bodies.

In the so-called One Finger Selfie Challenge, women take nude photos of themselves through a mirror while covering their private parts with just one finger.

The challenge was triggered by a manga illustration from anime artist Sky-FreeDom, who is active on multiple social media platforms.

 

WHERE IT ALL STARTED

“One finger is not enough to cover everything..”

 

The ‘One Finger Selfie’ manga was first posted August 15 of this year on Twitter, where it received over 1800 likes and 800 shares. A day later, the artist also posted it on Japanese online community Pixiv.

On Pixiv, Sky Freedom is known as “Sky” (スカイ). The artist, who describes himself as a Malaysian Chinese cartoonist, is also popular on Weibo as @Sky Freedom (253.170 followers), and has a following of 8580 on Twitter under the @sky_freedom_ handle.

When the ‘One Finger Selfie Challenge’ initially became trending after mid-November, the artist responded with a clear “Hahahahahaha!” on his Weibo account. When the trend spread to more countries like Russia and Australia by late November, the artist reacted surprised but seemed happy about the hype.

“This whole thing makes Sky happy as a child,” one of his fans commented.

Another Weibo user seemed disappointed: “I have tried it but this is not working for me, one finger is not enough to cover everything.”

 

ONE FINGER COVERS THREE SPOTS

“Why are you willing to sell your morals for a challenge?”

 

On Sina Weibo, girls are posting nude one finger selfies under the hashtag ‘One Finger Challenge’ (#单指挑战#) or ‘One Finger Covers Three Spots’ (#一指遮三点挑战#).

Although there are many pictures floating around Chinese social media, a great number were taken offline by the time of writing.

Sina Weibo does not allow ‘pornography’ or ‘illegal publications’ (扫黄打非) to be shared on its platform, although it not always clear what the boundaries are.

Many Weibo netizens seem happy with the picture trends. “These girls are pretty cool,” some netizens said.

When others complained that the girls all had small breasts, another commenter said: “They wouldn’t be able to do this challenge if their breasts were bigger.”

Some netizens could not appreciate the challenge: “I hope I won’t see these pictures again on my timeline. I am a bit older, and I don’t understand this hype. Why are you willing to sell your morals for a challenge?”, one female netizen said.

 

SOCIAL EXHIBITION

“Sending nudes is a way of getting attention and compliments to build self-confidence.”

 

The One Finger Selfie Challenge is just one among the many selfie trends that have come up on Chinese social media over the past year. There was the collarbone coin challenge, the iPhone6 leg trend, or the A4 waist hype – all big hypes that involved posting selfies with containing (partial) nudity.

Earlier this week, e-finance app Alipay sparked controversy when some of its newly introduced social groups turned into erotic platforms where women posted nudes of themselves.

Why is this kind of social exhibition so ubiquitous on (Chinese) social media? According to recent studies on selfie-sharing, the need to belong and the need for self-representation play an important role in this (Sorokowska et al 2016, 119).

With the sharing of nude selfies, exploring sexuality also plays a role besides the need to ‘fit in.’ Especially for women, sending nudes is a way of getting attention and compliments about their looks to help build self-confidence (ESRC 2016).

In Sexting and Cyberbullying (2014), Shaheen Shariff explains the phenomenon of nude female selfies in the context of popular culture, where powerful female celebrities are marketing the ‘modern woman’ as being strong and sexually assertive. Shariff points out that although many women might feel empowered by sharing their own sexualized images, they often do not realize that they are also sexually objectified through them (2014, 45-46).

But for many netizens, the One Finger Selfie Challenge is also just all about fun. Shortly after women posted their (nearly) nude selfies for the challenge, other netizens responded by interpreting the challenge in their own way, some girls posing with their clothes on. Some male netizens also posted pictures of themselves, many making fun of the challenge.

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“We’re blessed with this challenge on Weibo,” one male netizen responded. Another person said: “I’ve been practicing for half a day now, and did not manage to cover three spots with one finger, but I did manage to cover one spot with three fingers.”

– By Manya Koetse
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References

ESRC. 2016. “Why are young people sharing nude selfies?” Economic and Social Research Council, November 3 http://www.esrc.ac.uk/news-events-and-publications/news/news-items/why-are-young-people-sharing-nude-selfies/ [3.12.16].

Shariff, Shaheen. 2014 (2012). Sexting and Cyberbullying: Defining the Line for Digitally Empowered Kids. Cambridge University Press.

Sorokowska, A., Oleszkiewicz, A., Frackowiak, T., Pisanski, K., Chmiel, A., & Sorokowski, P. 2016. “Selfies and personality: Who posts self-portrait photographs?” Personality and Individual Differences, 90, 119–123.

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China Animals

China Faces Unprecedented Donkey Shortage Crisis

“We have plenty of cattle and horses in China now — just not enough donkeys” (“目前我国牛马都不缺,就缺驴”).

Manya Koetse

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China is facing a serious donkey shortage. China’s donkey population is far below market demand, and the prices of donkey-related products continue to rise.

Recently, this issue went trending on Weibo under hashtags such as “China Currently Faces a Donkey Crisis” (#我国正面临缺驴危机#).

The Donkey Branch of China’s Livestock Association (中国畜牧业协会驴业分会) addressed this issue in Chinese media earlier last week, telling China News Weekly (中国新闻周刊): “We have plenty of cattle and horses in China now — just not enough donkeys” (“目前我国牛马都不缺,就缺驴”).

China’s donkey population has plummeted by nearly 90% over the past decades, from 11.2 million in 1990 to just 1.46 million in 2023.

The massive drop is related to the modernization of China’s agricultural industry, in which the traditional role of donkeys as farming helpers — “tractors” — has diminished. As agricultural machines took over, donkeys lost their role in Chinese villages and were “laid off.”

Donkeys also reproduce slowly, and breeding them is less profitable than pigs or sheep, partly due to their small body size.

Since 2008, Africa has surpassed Asia as the world’s largest donkey-producing region. Over the years, China has increasingly relied on imports to meet its demand for donkey products, with only about 20–30% of the donkey meat on the market coming from domestic sources.

China’s demand for donkeys mostly consists of meat and hides. As for the meat — donkey meat is both popular and culturally relevant in China, especially in northern provinces, where you’ll find many donkey meat dishes, from burgers to soups to donkey meat hotpot (驴肉火锅).

However, the main driver of donkey demand is the need for hides used to produce Ejiao (阿胶) — a traditional Chinese medicine made by stewing and concentrating donkey skin. Demand for Ejiao has surged in recent years, fueling a booming industry.

China’s dwindling donkey population has contributed to widespread overhunting and illegal killings across Africa. In response, the African Union imposed a 15-year ban on donkey skin exports in February 2023 to protect the continent’s remaining donkey population.

As a result of China’s ongoing “donkey crisis,” you’ll see increased prices for donkey hides and Ejiao products, and oh, those “donkey meat burgers” you order in China might actually be horse meat nowadays. Many vendors have switched — some secretly so (although that is officially illegal).

Efforts are underway to reverse the trend, including breeding incentives in Gansu and large-scale farms in Inner Mongolia and Xinjiang.

China is also cooperating with Pakistan, one of the world’s top donkey-producing nations, and will invest $37 million in donkey breeding.

However, experts say the shortage is unlikely to be resolved in the short term.

The quote that was featured by China News Weekly — “We have cows and horses, but no donkeys” (“牛马有的是,就缺驴”) — has sparked viral discussion online, not just because of the actual crisis but also due to some wordplay in Chinese, with “cows and horses” (“牛马”) often referring to hardworking, obedient workers, while “donkey” (“驴”) is used to describe more stubborn and less willing-to-comply individuals.

Not only is this quote making the shortage a metaphor for modern workplace dynamics in China, it also reflects on the state media editor who dared to feature this as the main header for the article. One Weibo user wrote: “It’s easy to be a cow or a horse. But being a donkey takes courage.”

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2025 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Memes & Viral

Nanchang Crowd Confuses Fan for Knife — Man Kicked Down and Taken Away

An unfortunate misunderstanding led to one innocent man being the only person injured in a crowd of thousands.

Manya Koetse

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On the evening of October 1st, National Day and the start of a week-long holiday, Nanchang was celebrating with a spectacular fireworks/drone show, drawing an enormous crowd of people (see video).

But the fireworks weren’t the only thing drawing attention. One man on Nanchang’s crowded Shimao Road caught bystanders’ eyes.

He was shirtless, strongly built with a visible tattoo, and was waving a pointed object while loudly shouting something that sounded like, “I’ll kill you! I’ll kill you!”

At first, the people around him seemed unsure of what to do, keeping their distance and too afraid to approach. A large crowd formed but stayed back.

Then, a brave young man in red rushed forward and snatched the pointed object from his hand, while another young man leapt in with a flying kick that knocked him to the ground.

Several others then joined in, working together to restrain the man, as onlookers surrounded the scene and held him there until police arrived and took him to the station.

Soon, videos of the incident spread online (see video here), and rumors quickly surfaced that the man had been trying to attack people with a knife.

But that all turned out to be one major misunderstanding.

The next day, local police clarified what had actually happened, followed by an explanation from the man himself.

The man in question, a 31-year-old local second-hand car dealer named Li, had come to see the fireworks together with his family, including his sisters and three nephews.

Because of the very hot weather, he had taken off his shirt and was cooling himself with a 10-yuan folding fan he had just bought along the way.

After the show, while walking back, Li realized one of his nephews was missing and searched for him, calling out in his local dialect: “Where’s my kid? Where’s my kid?” (“我崽尼 我崽尼” wǒ zǎi ní).

Bystanders misheard this as “我宰你 我宰你” (wǒ zǎi nǐ, wǒ zǎi nǐ, “I’ll kill you, I’ll kill you”) and mistook his folding fan for a machete.

Meanwhile, Li couldn’t understand why people around him were avoiding him and keeping their distance from him while he was searching for his nephew (see that moment here, also see more footage here). People were watching him, and recording the scene from a distance.

Before Li realized what was happening, the fan was snatched from his hands and he was violently kicked. A crowd swarmed him, beat him, and pushed him to the ground.

The police then detained him, and it wasn’t until the early hours of October 2, after thorough questioning, that he was finally released.

“I’m still confused about it,” Li said the next day. Holding the fan up to the camera, he asked: “Can a fan like this really scare people? I don’t understand — I just got beaten for nothing.”

Mr Li in his video, showing the fan he bought for 10RMB/$1.4 at the Nanchang fireworks.

 

Some commenters remarked that out of the 1.2 million people who were out in Nanchang that night, he was the only one injured.

Li seems to be doing ok apart from a sore backside and a puzzled mind, and his nephew apparently is also safe and well.

The bizarre misunderstanding has sparked widespread banter online, with people now referring to Li as “Nanchang Brother Fan” (南昌扇子哥).

“I’m dying of laughter. It’s both tragic and hilarious,” one Douyin user wrote, while others simply called the situation “so drama” (抓马 zhuāmǎ): “I’m not supposed to laugh, but I can’t help it.”

Some also noted that they understood why people at the scene mistook Li for a criminal: “At night, a guy with tattoos, holding a long stick-like object, shouting loudly all the way, what would you think?”

All joking aside, the public’s response on such a crowded night — when so many people gathered together, potentially making a tempting target for those with bad intentions — shows a heightened sense of vigilance. Unlike the U.S., where gun violence is more common, shootings are rare in China. But random stabbings have increasingly made headlines.

For Nanchang in particular, a stabbing incident that shocked the nation had taken place only weeks earlier: a 19-year-old woman was attacked and stabbed more than ten times by a 23-year-old man she did not know, and later died from her injuries.

But there have also been other recent cases, from Wuhan to Leiyang. And in 2024 especially, a spate of stabbing incidents shocked the country. In Wuxi, Jiangsu Province, a mass stabbing left eight people dead and 17 others injured.

The positive takeaway from this entire mix-up is that the quick action of the crowd — despite their wrong assessment of the situation — shows that people weren’t afraid to step in for the sake of public safety.

But others claim the exact opposite is true. Illustrator and commentator ‘Wu Zhiru’ (吴之如), former editor at Zhenjiang Daily, saw the incident as an example of toxic herd mentality. He posted an illustration of a fan being held up with the characters 清风徐来 (qīng fēng xú lái, “a cool breeze slowly blows”), an idiom to describe a pleasant atmosphere. A finger from the right points at the fan-holder, saying “Look, he’s gonna commit violence!” (“哇,他要行凶啦!”)

Wu Zhiru warns against panic-driven mob mentality and wonders why the first man, who snatched the “knife” from Li’s hands, did not stop the crowd from attacking Li as soon as he discovered that he had snatched away a fan and not a blade. Drawing historical parallels to the Cultural Revolution, Wu argues that people are sometimes so set on doing the “heroic” thing that they hesitate to correct misunderstandings once better information is available — a mindset that can lead to serious, harmful consequences.

For Li himself, despite the unfortunate night he had, the situation has actually brought him some unexpected fame and extra attention for his second-hand car dealership, which undoubtedly makes his boss happy (in a very recent livestream, Li was praised for being kind and loyal).

Many netizens also argued that the real lesson to draw from this ordeal is the importance of speaking proper standard Chinese. Some even framed the incident as “The Importance of Mandarin” (论普通话的重要性), pointing out that the whole problem began because Li was misunderstood while speaking dialect.

Image posted on Weibo in support of the “fan-waving brother.” The character on the fan says “tolerate.”

Others joked that the misunderstanding was just a grave injustice to shirtless men everywhere, writing: “From now on, the world has one less sincere guy who goes shirtless in the streets. He’ll never be the same again.”

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2025 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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