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Clean Your Plate, Waste No Food – China’s Anti Food Waste Campaign Is Sweeping the Nation

These are the main trends and topics in the context of China’s nationwide ‘Clean Plate campaign.’

Manya Koetse

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Empty plates, small orders, stop promoting excessive eating – China’s anti-food waste campaign is alive and kicking all across the country. These are some of the main social media topics and trends in the context of the ‘Clean Plate campaign.’

Since the call by President Xi Jinping to fight against food waste earlier this month, new regulations, initiatives and trends are popping up all over the nation to curb the problem of food loss.

Following China’s COVID-19 crisis, the ongoing trade war with the US, and mass flooding, President Xi called the issue of food waste “shocking and distressing,” as he stressed that the country needs to “maintain a sense of crisis about food security.”

According to numbers posted in online information sheets by state media, some 38% of the food at Chinese banquets goes to waste. In 2015 alone, an estimated 17 million to 18 million tons of food was wasted.

This is the second time in a decade for China to launch a ‘Clean Plate’ campaign (光盘行动). There was a previous campaign in 2013 that used the slogan “I’m proud of my clear plate.” The estimated annual wastage of grain in China at the time was estimated to be 50 million tons.

On Chinese social media, the 2020 “Operation Clean Plate” is receiving a lot of attention. These are some of the trending topics we have seen on Weibo in relation to the anti-food waste campaign.

 

RESTAURANTS

“N-1” Is the Way to Order, the “Waste Prevention Supervisor” Will Help You

One way restaurants are now addressing the problem of food waste is implementing the “N-1 ordering mode” (N-1点餐模式) which basically means that instead of a group of ten people ordering eleven dishes (N+1), they are advised to only order nine.

Famous Peking roast duck restaurant company Quanjude (全聚德) now advises groups of, for example, seven people to either take their set meal or to order no more than five or six dishes from the menu to avoid wasting food.

They have even appointed a “Waste Prevention Supervisor” (制止浪费监督员) in their restaurants to oversee customers’ orders.

The “N-1” idea is now being implemented in various cities across China.

Earlier this month, Sixth Tone reported that the Wuhan Catering Industry Association (武汉餐饮行业协会) was taking measures to limit the number of portions restaurant patrons can order. Now, the same measures are also being taken in other cities, like in Shijiazhuang (Hebei), Xianning (Hubei), Xinyang (Henan), Guangzhou (Guangdong), Quanzhou (Fujian), and other places.

One restaurant in Changsha got a bit too carried away recently, as it encouraged customers to weigh themselves and order food accordingly. The restaurant apologized after causing some controversy on social media.

 

TRAINS

Smaller Portions on the Gaotie

In line with the country’s anti-food waste campaign, some Chinese highspeed railway trains have also started introducing smaller portions for their in-train food services.

Instead of larger portioned rice meals or noodles, the Nanchang Highspeed Train now offers customers different small size portions in ‘blue and white porcelain’ bowls.

The initiative became a topic of discussion on Weibo (#南昌高铁推出青花瓷小碗菜#), where some applauded it while others complained that the meals were still relatively expensive while being small.

 

SCHOOLS

Be an “Empty Plate Hero”

China’s anti-food waste campaign is also actively promoted in schools across the country. Hundred primary schools in Jinan, for example, teach their students about combating food waste with a slogan along the lines of “Don’t leave food behind, be a ‘clean plate’ hero” (*the original slogan “不做“必剩客”,争做“光盘侠”” also has some word jokes in it).

The schools have also set up various activities to raise awareness of food waste.

 

ONLINE MEDIA

Operation Clean Plate: Empty Plates Snapshot

“Operation Clean Plate” is not just actively promoted in Chinese restaurants and in schools; Chinese state media and official (government) accounts are also promoting the campaign through social media.

The Weibo hashtag “Operation Clean Plate” (#光盘行动#), initiated by the Chinese Communist Youth League, had over 610 million views by August 21st, promoting the idea of “treasuring food, and refusing to waste it.”

Besides the Communist Youth League, other official accounts including China Youth Daily and People’s Daily also actively promote awareness on wasting food and encourage people to empty their plates. China Youth Daily even initiated the online trend of posting a pic of your own empty plate under the hashtag “Clean Plate Snapshots” (#光盘随手拍#)

Another hashtag, the Big Clean Plate Challenge (#光盘挑战大赛#), initiated by People’s Daily, had 290 million views by August 21, with hundreds of netizens posting photos of their before and after dinner plates.

Using the “clean plate” hashtags, many netizens are posting evidence that they are not squandering food.

 

EATING INFLUENCERS

Big Stomach Stars Need to Turn it Down a Notch

In 2018, we wrote about the trend of China’s “big stomach stars” (大胃王) or “eating vloggers’ (吃播女博主), an online video genre in which hosts will consume extremely large amounts of food (also known as the ‘mukbang‘ phenomenon in South Korea).

Since attempting to eat 17 kg (35 pounds) of meat by oneself – something that is actually done on camera by these kinds of vloggers – does not exactly fit the idea of China’s anti-food waste campaign, these eating vloggers are now being criticized in Chinese media.

Social media platforms such as Douyin (the Chinese Tiktok) have also taken action against the ‘big stomach stars.’ On August 12, the Douyin Safety Center published a video saying the app will not allow any behavior on its platform showing food-wasting or otherwise promoting activities that lead to food loss.

For now, popular Chinese eating influencers will have to adjust the content of their videos. Little Pigs Can Eat (逛吃小猪猪) is one of these influencers who recently has showed smaller portions and more empty plates in her videos.

 

By Manya Koetse, with contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China Animals

China Faces Unprecedented Donkey Shortage Crisis

“We have plenty of cattle and horses in China now — just not enough donkeys” (“目前我国牛马都不缺,就缺驴”).

Manya Koetse

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China is facing a serious donkey shortage. China’s donkey population is far below market demand, and the prices of donkey-related products continue to rise.

Recently, this issue went trending on Weibo under hashtags such as “China Currently Faces a Donkey Crisis” (#我国正面临缺驴危机#).

The Donkey Branch of China’s Livestock Association (中国畜牧业协会驴业分会) addressed this issue in Chinese media earlier last week, telling China News Weekly (中国新闻周刊): “We have plenty of cattle and horses in China now — just not enough donkeys” (“目前我国牛马都不缺,就缺驴”).

China’s donkey population has plummeted by nearly 90% over the past decades, from 11.2 million in 1990 to just 1.46 million in 2023.

The massive drop is related to the modernization of China’s agricultural industry, in which the traditional role of donkeys as farming helpers — “tractors” — has diminished. As agricultural machines took over, donkeys lost their role in Chinese villages and were “laid off.”

Donkeys also reproduce slowly, and breeding them is less profitable than pigs or sheep, partly due to their small body size.

Since 2008, Africa has surpassed Asia as the world’s largest donkey-producing region. Over the years, China has increasingly relied on imports to meet its demand for donkey products, with only about 20–30% of the donkey meat on the market coming from domestic sources.

China’s demand for donkeys mostly consists of meat and hides. As for the meat — donkey meat is both popular and culturally relevant in China, especially in northern provinces, where you’ll find many donkey meat dishes, from burgers to soups to donkey meat hotpot (驴肉火锅).

However, the main driver of donkey demand is the need for hides used to produce Ejiao (阿胶) — a traditional Chinese medicine made by stewing and concentrating donkey skin. Demand for Ejiao has surged in recent years, fueling a booming industry.

China’s dwindling donkey population has contributed to widespread overhunting and illegal killings across Africa. In response, the African Union imposed a 15-year ban on donkey skin exports in February 2023 to protect the continent’s remaining donkey population.

As a result of China’s ongoing “donkey crisis,” you’ll see increased prices for donkey hides and Ejiao products, and oh, those “donkey meat burgers” you order in China might actually be horse meat nowadays. Many vendors have switched — some secretly so (although that is officially illegal).

Efforts are underway to reverse the trend, including breeding incentives in Gansu and large-scale farms in Inner Mongolia and Xinjiang.

China is also cooperating with Pakistan, one of the world’s top donkey-producing nations, and will invest $37 million in donkey breeding.

However, experts say the shortage is unlikely to be resolved in the short term.

The quote that was featured by China News Weekly — “We have cows and horses, but no donkeys” (“牛马有的是,就缺驴”) — has sparked viral discussion online, not just because of the actual crisis but also due to some wordplay in Chinese, with “cows and horses” (“牛马”) often referring to hardworking, obedient workers, while “donkey” (“驴”) is used to describe more stubborn and less willing-to-comply individuals.

Not only is this quote making the shortage a metaphor for modern workplace dynamics in China, it also reflects on the state media editor who dared to feature this as the main header for the article. One Weibo user wrote: “It’s easy to be a cow or a horse. But being a donkey takes courage.”

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2025 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Food & Drinks

China’s Prefab Storm Explained: Luo Yonghao vs. Xibei & the Great Yùzhìcài Debate

A big debate over yùzhìcài — pre-made food — has boiled over on Chinese social media after a Xibei food review by Luo Yonghao pushed the issue into the spotlight.

Manya Koetse

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It started with a negative restaurant review on social media, triggered a nationwide discussion about pre-made food in restaurants, and ended with far-reaching consequences. The Xibei controversy, explained.

A major discussion that first broke out on Chinese social media two years ago is being picked up again this month – and it’s completely blown up.

It is all about “yùzhìcài” (预制菜), ‘pre-fabricated meals’ or ‘pre-made food.’

 

From School Cafeterias to Restaurants


 

Back in 2023, there was widespread discussion over prefab meals when the new school season started and parents discovered that their children’s school cafeterias had transitioned from freshly prepared meals to ready-made ones.

Although the shift to “yùzhìcài” is part of a broader trend in China that has gained more attention over recent years, there has also been significant resistance to this change due to concerns over the meals lacking nutrition, containing too many additives, and not being safe enough. These issues become especially relevant when it’s about the meals being served to kids, and many people called for more legislation on the issue.

Now, in 2025, the resurfaced prefab food discussion is more focused on the restaurant industry than campus cafeteria.

This ‘prefab storm’ started when well-known entrepreneur and influencer Luo Yonghao (罗永浩) went out for dinner on September 10 with some friends at Xibei (西贝), a major Chinese restaurant chain specializing in northwestern Chinese cuisine.

Example of Xibei dishes (not by Luo, but by a Xiaohongshu user).

On his Weibo account (@罗永浩的十字路口), he wrote about the disappointing experience:

“Haven’t eaten at Xibei in a while. Today after getting off the plane I had a meal with colleagues. Almost everything was yùzhìcài [pre-made food], and it was so expensive. Truly disgusting. I hope the state will legislate soon to mandate restaurants to disclose whether they use pre-made food.”

His post immediately set off a nationwide storm of discussions.

 

What Is Yùzhìcài?


 

A large party of the online discussion was about what exactly counts as yùzhìcài.

After all, the entire process of making tofu, for example, from soybean to final product, is a form of pre-processing that’s been part of Chinese cuisine for centuries.

According to China’s State Administration for Market Regulation, the term “yùzhìcài” applies to food that’s been prepped in advance using large-scale methods such as marinating, stir-frying, steaming, and then packaged for transport and sale to consumers or use in restaurant service. They’re not ready to eat as-is and must be heated or cooked before serving.

Examples of yuzhicai, pre-made food.

Still, many netizens wonder: does using a central kitchen qualify as yùzhìcài? Do frozen ingredients or factory-processed foods fall into the same category?

Many people aren’t necessarily opposed to pre-made dishes — some even associate them with better hygiene, especially when produced in regulated facilities, compared to meals prepared in smaller restaurant kitchens. At the same time, however, many object to pre-made food, assuming it is less healthy, or even unhealthy.

 

The “Pre-made War”


 

Luo’s criticism also wasn’t mainly about pre-made food in general, but about the high price and lack of disclosure about what’s being served.

Like one comment said: “I don’t mind pre-made food, but I do mind when the price doesn’t match.”

What made Luo’s comments particularly explosive was his choice of words — calling it “truly disgusting.”

When Chinese media contacted Xibei for comment, a spokesperson denied their food was pre-made and stressed that stir-fried dishes are cooked on-site, noodles are hand-kneaded, and beef marrow bones are freshly boiled each morning (#西贝回应被吐槽是预制菜#).

In response, Luo jokingly wrote: “…and their plastic bags are freshly cut, the microwave freshly opened, their prepared scripts freshly read…”

Xibei chairman Jia Guolong (贾国龙) clearly was not amused.

Xibei’s founder, Jia Guolong, was emotional about the controversy, which deeply affected the Xibei brand.

On September 11, he made a statement, saying:

“The restaurant industry doesn’t shy away from pre-processed ingredients, but we are not serving pre-made food. The state has a strict definition of pre-made dishes. According to national standards, not a single one of our dishes qualifies as yùzhìcài — 100% are not. Luo Yonghao claiming everything is pre-made is disgusting and hurtful.”

Jia not only announced plans to sue Luo Yonghao, he even promised to launch a special “Luo Yonghao Menu” (罗永浩菜单) in Xibei restaurants.

Again, Luo responded:

“Fine, show us. If this really isn’t pre-made food, that’s incredible. Being able to make freshly cooked dishes all taste like they were reheated — that’s got to be some high-level tech.”

But he didn’t leave it at that — the “pre-made war” was on. Luo even offered a RMB 100,000 ($14,000) reward for proof that Xibei uses pre-made food (an offer he later admitted was “impulsive”).

He also livestreamed, highlighting how Xibei’s children’s meals used frozen broccoli with a shelf life of up to two years, questioning whether such ingredients can be considered fresh, and criticizing the practice of selling “pre-made” vegetables at fresh food prices.

Luo’s livestream.

He further showed images of packaged sea bass used in Xibei kitchens, noting that the ingredients list included food additives sodium tripolyphosphate and sodium hexametaphosphate, and that the fish had a shelf life of up to 18 months.

 

Xibei Apologizes


 

Xibei, meanwhile, experienced what they called the largest external crisis since the founding of their company, with daily revenues dropping dramatically.

Trying to win back consumer trust, Xibei announced that all stores nationwide would open their kitchens to customer visits, actually launched their “Luo Yonghao Menu,” and made a promise: “If it doesn’t taste good, you don’t pay.”

But so far, Xibei hasn’t been able to fully win back the public’s favor. After all, it turns out that Xibei does use a central kitchen where food is prepared (meat is cut, vegetables washed), but because Chinese regulations do not count central kitchens making semi-finished or finished dishes for their own restaurants as yùzhìcài, many feel Jia Guolong is making use of a loophole.

Most people don’t care about the legal definition of yùzhìcài. What they care about is that the food is free of additives, fairly priced, tasty, and above all — fresh. Some argue that central kitchens and factories that make prefab food follow almost identical processes in essence.

In hopes of calming the PR crisis, Xibei also issued a public apology on September 15 in which they expressed regret for not meeting customer expectations and announced some changes to their company, including ensuring that more meals — including children’s meals — would be fully made in-store.

 

The Xibei Controversy: Consequences & Takeaways


 

The heated confrontation between Luo and Xibei has far-reaching consequences.

▪️ Legal Consequences

One of those consequences is a legal one. Although already underway, the public attention on prefab food might have quickened the process of regulation.

On September 13, the National Health Commission announced a draft law of the National Food Safety Standard for Pre-Made Dishes (预制菜食品安全国家标准). Once finalized, China will have a unified definition of “prefab food,” and for the first time, restaurants will be required to disclose whether and how they use it.

Luo Yonghao applauded the move, and while cheering for the upcoming regulations, he also said that the Xibei matter could be put to rest for now — after all, he suggested that legal clarity was one of his main goals.

▪️ Industry-Wide Impact

Seeing the dramatic impact this controversy has had on Xibei, other Chinese restaurant brands have begun to anticipate the yùzhìcài issue.

The Green Tea Restaurant quietly removed its signs saying all of its food is freshly made.

The Chinese dining chain Green Tea Restaurant (绿茶餐厅), for example, apparently wanted to avoid a PR crisis of its own and quietly removed its storefront sign that read: “No pre-made food, all dishes freshly made.” On their delivery packaging, they also blacked out the “no pre-made food” sentence, according to some media.

Livestreaming from the kitchen as a way to build consumer trust.

The controversy is also being used to the advantage of some restaurants, which have now begun live broadcasting their kitchens to show dishes being prepared in real time (后厨现炒, 后厨直播) — something that many Chinese restaurants, like Haidilao (海底捞), already did previously, and which is now being promoted as another way to build consumer trust.

▪️ A Win for Consumers

For consumers, the controversy has brought much more awareness about food preparation processes, with more people demanding transparency about the food they are served.

“Prefab Food Transparency” (预制菜透明化) has become a buzzword of the week, along with “Freshly Cooked, Freshly Stir-Fried” (现制现炒) as a way to win over diners.

Notably, there is one Chinese restaurant chain that is not being scrutinized this week.

Saizeriya (萨莉亚), a popular Japanese chain selling “Italian” food, is known as the “king of pre-made food.”

The reason Saizeriya has avoided public backlash despite being known for its yùzhìcài is because it is very affordable, and it has never pretended to be a “freshly made” restaurant — what you see is what you get.

That transparency, in the end, is what consumers are looking for — preferring consistency, honesty, and affordability over a more high-end restaurant like Xibei that presents itself as fresh while secretly using frozen ingredients.

In the end, that’s perhaps the lesson that can be learned from this whole ordeal for other restaurant chains: don’t pretend to be freshly made if you’re not, don’t be vague about your use of yùzhìcài, don’t mess with children’s food, and remember that in China’s dining culture and online environment, consumer trust is hard-won, and easily lost.

By Manya Koetse

Thanks to Miranda Barnes

(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2025 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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