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Clean Your Plate, Waste No Food – China’s Anti Food Waste Campaign Is Sweeping the Nation

These are the main trends and topics in the context of China’s nationwide ‘Clean Plate campaign.’

Manya Koetse

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Empty plates, small orders, stop promoting excessive eating – China’s anti-food waste campaign is alive and kicking all across the country. These are some of the main social media topics and trends in the context of the ‘Clean Plate campaign.’

Since the call by President Xi Jinping to fight against food waste earlier this month, new regulations, initiatives and trends are popping up all over the nation to curb the problem of food loss.

Following China’s COVID-19 crisis, the ongoing trade war with the US, and mass flooding, President Xi called the issue of food waste “shocking and distressing,” as he stressed that the country needs to “maintain a sense of crisis about food security.”

According to numbers posted in online information sheets by state media, some 38% of the food at Chinese banquets goes to waste. In 2015 alone, an estimated 17 million to 18 million tons of food was wasted.

This is the second time in a decade for China to launch a ‘Clean Plate’ campaign (光盘行动). There was a previous campaign in 2013 that used the slogan “I’m proud of my clear plate.” The estimated annual wastage of grain in China at the time was estimated to be 50 million tons.

On Chinese social media, the 2020 “Operation Clean Plate” is receiving a lot of attention. These are some of the trending topics we have seen on Weibo in relation to the anti-food waste campaign.

 

RESTAURANTS

“N-1” Is the Way to Order, the “Waste Prevention Supervisor” Will Help You

One way restaurants are now addressing the problem of food waste is implementing the “N-1 ordering mode” (N-1点餐模式) which basically means that instead of a group of ten people ordering eleven dishes (N+1), they are advised to only order nine.

Famous Peking roast duck restaurant company Quanjude (全聚德) now advises groups of, for example, seven people to either take their set meal or to order no more than five or six dishes from the menu to avoid wasting food.

They have even appointed a “Waste Prevention Supervisor” (制止浪费监督员) in their restaurants to oversee customers’ orders.

The “N-1” idea is now being implemented in various cities across China.

Earlier this month, Sixth Tone reported that the Wuhan Catering Industry Association (武汉餐饮行业协会) was taking measures to limit the number of portions restaurant patrons can order. Now, the same measures are also being taken in other cities, like in Shijiazhuang (Hebei), Xianning (Hubei), Xinyang (Henan), Guangzhou (Guangdong), Quanzhou (Fujian), and other places.

One restaurant in Changsha got a bit too carried away recently, as it encouraged customers to weigh themselves and order food accordingly. The restaurant apologized after causing some controversy on social media.

 

TRAINS

Smaller Portions on the Gaotie

In line with the country’s anti-food waste campaign, some Chinese highspeed railway trains have also started introducing smaller portions for their in-train food services.

Instead of larger portioned rice meals or noodles, the Nanchang Highspeed Train now offers customers different small size portions in ‘blue and white porcelain’ bowls.

The initiative became a topic of discussion on Weibo (#南昌高铁推出青花瓷小碗菜#), where some applauded it while others complained that the meals were still relatively expensive while being small.

 

SCHOOLS

Be an “Empty Plate Hero”

China’s anti-food waste campaign is also actively promoted in schools across the country. Hundred primary schools in Jinan, for example, teach their students about combating food waste with a slogan along the lines of “Don’t leave food behind, be a ‘clean plate’ hero” (*the original slogan “不做“必剩客”,争做“光盘侠”” also has some word jokes in it).

The schools have also set up various activities to raise awareness of food waste.

 

ONLINE MEDIA

Operation Clean Plate: Empty Plates Snapshot

“Operation Clean Plate” is not just actively promoted in Chinese restaurants and in schools; Chinese state media and official (government) accounts are also promoting the campaign through social media.

The Weibo hashtag “Operation Clean Plate” (#光盘行动#), initiated by the Chinese Communist Youth League, had over 610 million views by August 21st, promoting the idea of “treasuring food, and refusing to waste it.”

Besides the Communist Youth League, other official accounts including China Youth Daily and People’s Daily also actively promote awareness on wasting food and encourage people to empty their plates. China Youth Daily even initiated the online trend of posting a pic of your own empty plate under the hashtag “Clean Plate Snapshots” (#光盘随手拍#)

Another hashtag, the Big Clean Plate Challenge (#光盘挑战大赛#), initiated by People’s Daily, had 290 million views by August 21, with hundreds of netizens posting photos of their before and after dinner plates.

Using the “clean plate” hashtags, many netizens are posting evidence that they are not squandering food.

 

EATING INFLUENCERS

Big Stomach Stars Need to Turn it Down a Notch

In 2018, we wrote about the trend of China’s “big stomach stars” (大胃王) or “eating vloggers’ (吃播女博主), an online video genre in which hosts will consume extremely large amounts of food (also known as the ‘mukbang‘ phenomenon in South Korea).

Since attempting to eat 17 kg (35 pounds) of meat by oneself – something that is actually done on camera by these kinds of vloggers – does not exactly fit the idea of China’s anti-food waste campaign, these eating vloggers are now being criticized in Chinese media.

Social media platforms such as Douyin (the Chinese Tiktok) have also taken action against the ‘big stomach stars.’ On August 12, the Douyin Safety Center published a video saying the app will not allow any behavior on its platform showing food-wasting or otherwise promoting activities that lead to food loss.

For now, popular Chinese eating influencers will have to adjust the content of their videos. Little Pigs Can Eat (逛吃小猪猪) is one of these influencers who recently has showed smaller portions and more empty plates in her videos.

 

By Manya Koetse, with contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Digital

Exclusive QR Code-Based Service Under Fire: The 3 Major Downsides to Contactless Ordering

Self-service ordering is the norm in many restaurants across China, but its benefits do not always outweigh the downsides.

Manya Koetse

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QR code-based ordering is the new normal in Chinese restaurants, but contactless ordering also comes with major downsides. In a recent People’s Daily article, consumers’ rights expert Chen Yinjiang argues that contactless ordering can’t be the sole service option offered by businesses.

Along with China’s rapid digitalization, QR code-based ordering has become the norm for many restaurants across the country. Although many see QR code-based self-service – from waiting in line to ordering and paying – as a convenience that also saves the restaurant costs on staff, there are also downsides to these digital developments.

Contactless ordering is not just the new normal in many restaurants, it often also is the only way in which customers can order.

In a recent article published by Chinese state media outlet People’s Daily, the deputy secretary-general of China Consumer Protection Law Society, Chen Yinjiang (陈音江), argues that business owners in China should offer customers the choice, saying: “Consumers have the right to choose whether they want to order by scanning a code or order through a waiter. Businesses can’t just consider the costs without considering the customer experience – especially when they neglect the requirements of elderly consumers.”

Image via http://www.hnntv.cn/

On Chinese social media, the criticism of exclusive QR code-based service in restaurants has become a hot topic of discussion. The hashtag “People’s Daily Discusses QR Code-Based Ordering” (#人民日报谈扫码点餐#) received 280 million views on Weibo on Monday.

Both the People’s Daily article and the online discussions mention the following three major downsides to QR code-based ordering.

 
1. Missing the Communication with the Waiter

One downside to contactless ordering is that customers miss out on the experience of communicating their order directly with the restaurant staff.

One reason why people would prefer to place their order directly with the waiter is that it gives them an opportunity to inquire about the menu, get advice on the best choice to make, and to communicate any special dietary wishes and preferences.

But another reason is simply that talking to restaurant staff is part of the dining out experience, with self-service ordering being a rather bleak substitute for those people who would actually like to have some more human interaction when they go out for food.

“If a restaurant only lets people order through smartphone and don’t offer a menu, the entire sense of ritual [of eating out] is gone,” one person comments, with others agreeing: “Ordering food is part of the dining culture.”

 
2. Leaving the Non-Tech-Savvy Customers Behind

Contactless ordering is also a nuisance to the elderly and non-tech-savvy customers who struggle to scan a QR code and place an order. For them, the process of online ordering is not convenient or fast but actually makes their restaurant experience all the more difficult and complicated.

“We live in an aging society. We really need to have other ways of handling this for the future,” one popular comment on Weibo said.

Other commenters also indicate that even for people who are used to ordering online, the process can be a nuisance. When changing their mind about their order, or accidentally ordering a wrong item, the entire order is gone and the customer needs to start from scratch again. This makes the process far less convenient than ordering with a staff member.

 
3. Privacy and Spam Concerns

There are also those who find that QR-based ordering is an invasion of their privacy. Many restaurants require customers to register or to ‘follow’ them on WeChat or elsewhere before allowing contactless ordering.

This means that customers do not only give away some personal information stored in their app profile, it also means that it is easy for companies to keep on sending promotions and other information to their customers long after they have left their restaurants.

While this might be an efficient marketing strategy for businesses, many people see this as a major disadvantage to QR-based ordering, and this complaint is one of the most-discussed ones on Weibo.

“Contactless ordering is actually a good thing, it is the fact that you need to register or follow the company before you can place an order that’s the problem,” multiple commenters say.

“I just want to order food – why would you need my phone number for that? Why would I need to follow your account for that?”

Many commenters on Weibo indicate that if restaurants only offer QR code-based ordering, they would rather not eat there at all.

Despite the criticism on self-service ordering, it is also praised by many. The general consensus on Weibo seems to be that virtual ordering is great, but should not be the only way to order and that smartphones and tablets should never replace ‘old-fashioned’ menus and waiters.

By Manya Koetse

Featured image via http://dc.wio2o.com/new/diancan.php

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Food & Drinks

Viral Video Exposes Wuhan Canteen Kitchen Food Malpractices

Boots in the food bowl, meat from the floor: this Wuhan college canteen is making a food safety mess.

Manya Koetse

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A video that exposes the poor food hygiene inside the kitchen of a Wuhan college canteen has been making its rounds on Chinese social media these days.

The video shows how a kitchen staff member picks up meat from the floor to put back in the tray, and how another kitchen worker uses rain boots to ‘wash’ vegetables in a big bowl on the ground, while another person is smoking.

The video was reportedly shot by someone visiting the canteen of the Wuhan Donghu University (武汉东湖学院) and was posted on social media on November 7.

According to various news sources, including Toutiao News, the school has confirmed that the video was filmed in their canteen, stating that those responsible for the improper food handling practices have now been fired.

The Wuhan Donghu University also posted a statement on their Weibo account on November 8, saying it will strengthen the supervision of its canteen food handling practices.

“The students at this school will probably vomit once they see this footage,” some commenters on Weibo wrote.

Wuhan Donghu University is an undergraduate private higher education institution established in 2000. The school has approximately 16,000 full-time undergraduate students.

“I’m afraid that this is just the tip of the iceberg,” one popular comment said, receiving over 25,000 likes.

Students from other universities also expressed concerns over the food handling practices in their own canteens, while some said they felt nauseous for having had lunch at the Wuhan canteen in question.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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