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Kawaii Dolls & Digital Tools: How The Forbidden City Caters to Modern Audiences

The century-old Forbidden City is finding new ways to cater to younger, tech-savvy audiences. From its online ‘kawaii’ dolls to interactive apps, Beijing’s Palace Museum is using e-commerce and digital tools to keep up with China’s fast-moving trends while preserving its traditional culture.

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The century-old Forbidden City is finding new ways to cater to younger, tech-savvy audiences. From its online ‘kawaii’ dolls to interactive apps, Beijing’s Palace Museum is using e-commerce and digital tools to keep up with China’s fast-moving trends while preserving its traditional culture.

Over the recent years, the 6 century-old Forbidden City, that houses the Palace Museum, has started to make the traditional trendy again by focusing on e-commerce, creative design, and tech tools.

The Forbidden City, the former Chinese imperial palace in the center of Beijing, was constructed from 1402 to 1420. It was declared a World Heritage Site in 1987 for its grand architecture and embodiment of traditional Chinese culture.

In the modern age of internet and technology, the Forbidden City faces the same challenges as many museums around the world: how to close the gap between the distant history and tradition of the museum, and the modern, tech-savvy people visiting it?

The Forbidden City’s answer to this challenge lies in its use of digital tools and creative products. Especially the Forbidden City museum products, promoted on Chinese e-commerce platform Taobao or Apple’s app store, have become popular amongst a younger audience.

The core idea of these creative products is to “root in traditional culture and bind with popular culture”. By the end of 2015, the Forbidden City had already developed over 8600 different trendy products.

‘Taobao Forbidden City’

In 2010, the Palace museum opened an online shop on China’s biggest e-commerce site Taobao. Called Taobao Forbidden City (故宫淘宝), the e-commerce shop goes beyond the traditional museum souvenir shop and offers a wide variety of innovative products. The online museum shop annually sells thousands of items and is given a good rating by 99.51% of the buyers.

Key to the success of the online museum shop is how it combines popular design and modern functionality in its products.

One of the most popular items of the shop is the Forbidden City Doll (故宫娃娃). The dolls represent Chinese historical figures, with a ‘kawaii’ design. This concept of ‘cuteness’ comes from Japanese pop culture and has also become popular in China.

With big round heads, chubby rosy cheeks and small beady eyes, these dolls are supposed to typify former residents of the Forbidden City during the Qing Dynasty. They are emperors, empresses , guards, officers and soldiers – wearing the traditional clothing of their time.

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Dolls sold at the Taobao Forbidden City e-shop.

Apart from just being decorative, the cute figures also have useful functions. They can, for example, serve as phone holders or picture clippers.

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The items sold on the Palace Museum’s Taobao shop are all daily products with a touch of Chinese traditional culture. Other popular items sold at the online museum shop include stationary tape decorated with emperor Qian Long’s handwriting or historical figure keychains.

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The shop also plays around with the concept of Chinese online memes by photoshopping traditional paintings, such as that of Emperor Yongzheng, making these historical figures smile or adding popular hand gestures (see image below of the Taobao shop of the Forbidden City).

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Besides selling creative products on their online shop, the Forbidden City is also going digital in other ways.

Forbidden City on the App Store

The Forbidden City (aka Palace Museum) has launched a series of apps on the on the Apple App Store since 2013. Some of these apps digitize the museum’s collections.

The Twelve Beauties App, the first app developed by the museum’s app development team, revolves around the screen painting set ‘The Twelve Beauties’ by Emperor Yongzheng, so that users can view them in detail on their mobile devices. The app received recognition as an outstanding app by “App Store 2013”.

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Image: from the Forbidden City app Twelve Beauties by Emperor Yongzheng.

A newer app, the Palace Museum Ceramic App (故宫陶瓷馆), allows users to see the museum’s ceramic vase collection from their iPhone or iPad. The 2016 app ‘Everyday Palace’ (每日故宫) highlights a different item from the museum collection every day and explains its history and details to the app users.

The Palace Museum official apps have generally been well received, with average App Store ratings between 4.5 and 5 stars. Especially the app developed for children receives high ratings. In ‘One Day in the Life of an Emperor’ (皇帝的一天), children learn all about the Forbidden City by playing various games around the digitalized city.

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Users can play games while learning about the Palace Museum in this app.

The Forbidden City also uses technology in another way to enhance visitor experience – also for those who cannot come to the actual museum.

As early as 2003, it published its first virtual reality DVD, titled “Forbidden City: Palace of the Son of Heaven (紫禁城-天子的宫殿)”, that allowed people to virtually explore the Taihe Palace (太和殿), the very first palace at the entrance of Forbidden city, from every perspective.

This September, the Forbidden City and Fenghuang TV signed a strategic contract to use augmented reality (AR) in presenting its collections. AR technology makes it possible for audiences to experience artworks multidimensionally. It can, for example, bring paintings to life via a smartphone camera, or it can show 3D holograms that can answer questions from visitors to make museums more interactive.

One important project incorporated in the contract is a lively presentation of Along the River During the Qingming Festival (清明上河图), a 5-metre long painting that depicts urban life in the capital of North Song Dynasty (960-1127).

600-Year-Old ‘Grandpa’ Catches up with Time

The attempts of the 600-year-old Forbidden City to catch up with time seems to be paying off. According to Xinhuanet, the museum’s creative products earned a staggering 1 billion RMB (±150 M US$) revenue for the Palace Museum in 2015.

Chinese netizens seem to appreciate the efforts of the Palace Museum to become more modern. A much talked-about topic on Chinese social media, the Palace Museum has become a new “internet celebrity” (网红 – an online hit). Under Taobao Forbidden City’s Sina Weibo account, netizens lovingly address the Forbidden City with the cute nickname “gong gong” (from Chinese word “宫”, gong, meaning palace).The official Weibo account of the Palace Museum now has over 2.1 million followers (@故宫博物院).

The Palace Museum is not the only museum or historical tourist site that is exploring new technologies to promote its collection and appeal to modern audiences. The Longquan Temple (龙泉寺) in Beijing, for example, made headlines earlier this year with the launch of its robot monk Xian’er, a chubby boy monk that can answer questions about Buddhism to tourists who visit the temple.

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Through its recent uses of digital tools and trendy design, the Forbidden City is transforming its distant and serious image to one that is more approachable and new-fashioned.

“Now I feel like I really know the Forbidden City”, one netizen writes.

-By Diandian Guo, edited by Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Diandian Guo is a China-born Master student of transdisciplinary and global society, politics & culture at the University of Groningen with a special interest for new media in China. She has a BA in International Relations from Beijing Foreign Language University, and is specialized in China's cultural memory.

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China and Covid19

King of Workout Livestream: Liu Genghong Has Become an Online Hit During Shanghai Lockdown

Liu Genghong (Will Liu) is leading his best lockdown life.

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With their exercise livestreams, Liu and his wife are bringing some positive vibes to Shanghai and the rest of China in Covid times, getting thousands of social media users to jump along with them.

On Friday, April 22, the hashtag “Why Has Liu Genghong Become An Online Hit” (#为什么刘畊宏突然爆火#) was top trending on Chinese social media platform Weibo.

Liu Genghong (刘畊宏, 1972), who is also known as Will Liu, is a Taiwanese singer and actor who is known for playing in dramas (Pandamen 熊貓人), films (True Legend 苏乞儿), and releasing various music albums (Rainbow Heaven 彩虹天堂). He is a devout Christian.

Besides all of his work in the entertainment business, Liu is also a fitness expert. In 2013, Liu participated in the CCTV2 weight loss programme Super Diet King (超级减肥王, aka The Biggest Loser) as a motivational coach, and later also became a fitness instructor for the Jiangsu TV show Changing My Life (减出我人生), in which he also helped overweight people to become fit. After that, more fitness programs followed, including the 2017 Challenge the Limit (全能极限王) show.

During the Covid outbreak in Shanghai, the 50-year-old Liu Genghong has unexpectedly become an online hit for livestreaming fitness routines from his home. Together with his wife Vivi Wang, he streams exercise and dance videos five days of the week via the Xiaohongshu app and Douyin.

In his livestreams, Liu and his wife appear energetic, friendly, happy and super fit. They exercise and dance to up-beat songs while explaining and showing their moves, often encouraging those participating from their own living rooms (“Yeah, very good, you’re doing well!”). Some of their livestreams attract up to 400,000 viewers tuning in at the same time.

The couple, both in lockdown at their Shanghai home, try to motivate other Shanghai residents and social media users to stay fit. Sometimes, Liu’s 66-year-old mother in law also exercises with them, along with the children.

“I’ve been exercising watching Liu and his wife for half an hour, they’re so energetic and familiar, they’ve already become my only family in Shanghai,” one Weibo user says.

“I never expected Liu Genghong to be a ‘winner’ during this Covid epidemic in Shanghai,” another person writes.

Along with Liu’s online success, there’s also a renewed interest in the Jay Chou song Herbalist’s Manual (本草纲目), which is used as a workout tune, combined with a specific dance routine. Liu is also a good friend and fitness pal to Taiwanese superstar Jay Chou.

This week, various Chinese news outlets such as Fengmian News and The Paper have reported on Liu’s sudden lockdown success. Livestreaming workout classes in general have become more popular in China since the start of Covid-19, but there reportedly has been no channel as popular as that of Liu Genghong.

The channel’s success is partly because of Liu’s fame and contagious enthusiasm, but it is also because of Vivi Wang, whose comical expressions during the workouts have also become an online hit.

While many netizens are sharing their own videos of exercizing to Liu’s videos, there are also some who warn others not to strain themselves too quickly.

“I’ve been inside for over 40 days with no exercise” one person writes: “I did one of the workouts yesterday and my heart nearly exploded.” “I feel fine just watching,” others say: “I just can’t keep up.”

Watch one of Liu’s routines via Youtube here, or here, or here.

For more articles on the Covid-19 topics on Chinese social media, check here.

By Manya Koetse

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China Music

Weibo is Watching the DJs & Sports Presentation Team at the Winter Olympics Venues

Chinese netizens are not just closely following the athletes, they are also paying more attention to the “atmosphere enliveners” at the 2022 Beijing Winter Olympics.

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Chinese netizens are not just closely watching the athletes at the 2022 Winter Olympics – the DJs who are performing at the various venues and their noteworthy song selections have also become a popular topic on social media.

On Feb 8th, the US-born freestyle skier Eileen Gu (谷爱凌, Gu Aling) became the youngest ever gold medalist in freestyle skiing, winning the big air event for China. The American-born Gu has become a superstar in China, and everything related to her is going viral these days, including the songs that were playing when Gu had won gold.

The hashtag “When Gu Ailing Won the Gold, Jay Chou’s Song Huo Yuan Jia is Played” (#谷爱凌夺冠现场放周杰伦的霍元甲#) has received more than 29 million on Weibo. Chinese netizens praised the DJs for the song selection, saying it perfectly captured the scene as the song has a strong rhythm, and is also known as ‘Fearless.’

Before the hashtag about Gu went trending, the DJ team already attracted attention on Chinese social media for the interesting and noteworthy music selection at various events.

During the Ice Hockey Women’s Preliminary Round Group A, when Team US competed against Team ROC, there was a conflict between the two teams and the DJ played a remixed version of Katyusha, a Russian song that became famous during World War II. The dramatic effect of the scene and wartime song pairing made the song’s name (#喀秋莎#) and a video of the DJ trying to ‘make some noise’ on the venue go trending on Weibo with over 53 million views. Many netizens thought the music selection was humorous, with some joking that the DJ was adding oil to a burning fire.

Xie Xiao (@篮球DJ小牛), the ice hockey stadium music director for the 2022 Beijing Winter Olympics who played the song that day, later clarified on Douyin that the selection of Katyusha was not a response to the conflict. Before that game, he allegedly had already planned to use it because it is a famous song in Russia, and he already played a lot of well-known American songs.

Photo via Xie Xao, @篮球DJ小牛

Another creative song choice by this DJ team that resonated with Chinese netizens occurred during another ice hockey match between Team China and Team Japan, when an American DJ performed Defending the Yellow River on a keyboard. In China, Defending the Yellow River is a famous patriotic song. It was the seventh chapter of the classic Yellow River Cantata, written in 1939 to praise the fighting spirit of the Chinese people (#美国DJ现学后现场弹奏保卫黄河#).

A list of popular hashtags on Weibo relating to which songs are played at the venue of the Winter Olympics also demonstrates that music has become a more relevant and popular part of the Olympics, and is also an attractive component of the event that is encouraging more people, especially younger generations, to watch and participate in the Games.

Xie also said that the team is only allowed to select songs from a specific Winter Olympics music library due to copyright and licensing. The library includes 16000 musical tracks divided into various (sub)categories based on music styles, language, and themes, covering many hit songs and different music from all across the world. On the first event day of speed skating, for example, Adele’s Rolling in the Deep blasted through the speakers.

The pandemic has made the role of so-called ‘atmosphere enliveners’ or ‘vibe teams’ (气氛组, 氛围组) more important. This already became clear during the Tokyo Olympics, where we saw empty stadiums due to coronavirus measures, with DJs creating playlists to motivate athletes in the absence of cheering fans. This shift has also brought more online attention for DJs and other crew members, who would usually stay behind the scenes.

On the venues, the atmosphere is raised by Olympic mascots walking, jumping, and running around the venues interacting with smaller audiences. Meanwhile, the DJs are playing energetic tracks or are creating remixes and mash-ups while producers use different elements at the venue to enhance the audience’s experience.

Li Helin, the deputy manager of the venue operations team at Beijing National Speed Skating Oval, takes care of the event presentation at the venue. He also worked as an MC at the volleyball stadium during the 2020 Tokyo Olympics. Li has also been in charge of some popular music selections played by the DJs during events involving the China team, including Calorie (卡路里) by the Chinese idol girl group Rocket Girls 101 and Immortal Sound Above Cloud Palace (云宫迅音), the opening theme of Journey to the West, a 1986 TV series that is still considered one of China’s most popular TV dramas. These song selections also were popular on Weibo.

Li Helin, image via Sina.

Li previously said he believed that using DJs to connect with the audiences and to enliven the atmosphere at the venues will become a bigger trend for big sports events in the future. As the standard of sports presentation and fan engagement rises, more new elements, such as spectacular lighting, drones, 3D projects, etc. will also be included: “Sports presentation serves the game, but also adds fresh elements to it.”

Meanwhile, many social media users praise the music crew: “This time, the DJs at the Olympics are really awesome and their song selection is on point.”  “If you don’t know what kind of work you want to do, becoming an Olympic DJ is a good choice,” one Weibo user writes, with others agreeing: “Seriously, if I cannot be an Olympic athlete, then I’ll strive to be an Olympic DJ.”

 

By Wendy Huang

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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