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Kawaii Dolls & Digital Tools: How The Forbidden City Caters to Modern Audiences

The century-old Forbidden City is finding new ways to cater to younger, tech-savvy audiences. From its online ‘kawaii’ dolls to interactive apps, Beijing’s Palace Museum is using e-commerce and digital tools to keep up with China’s fast-moving trends while preserving its traditional culture.

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The century-old Forbidden City is finding new ways to cater to younger, tech-savvy audiences. From its online ‘kawaii’ dolls to interactive apps, Beijing’s Palace Museum is using e-commerce and digital tools to keep up with China’s fast-moving trends while preserving its traditional culture.

Over the recent years, the 6 century-old Forbidden City, that houses the Palace Museum, has started to make the traditional trendy again by focusing on e-commerce, creative design, and tech tools.

The Forbidden City, the former Chinese imperial palace in the center of Beijing, was constructed from 1402 to 1420. It was declared a World Heritage Site in 1987 for its grand architecture and embodiment of traditional Chinese culture.

In the modern age of internet and technology, the Forbidden City faces the same challenges as many museums around the world: how to close the gap between the distant history and tradition of the museum, and the modern, tech-savvy people visiting it?

The Forbidden City’s answer to this challenge lies in its use of digital tools and creative products. Especially the Forbidden City museum products, promoted on Chinese e-commerce platform Taobao or Apple’s app store, have become popular amongst a younger audience.

The core idea of these creative products is to “root in traditional culture and bind with popular culture”. By the end of 2015, the Forbidden City had already developed over 8600 different trendy products.

‘Taobao Forbidden City’

In 2010, the Palace museum opened an online shop on China’s biggest e-commerce site Taobao. Called Taobao Forbidden City (故宫淘宝), the e-commerce shop goes beyond the traditional museum souvenir shop and offers a wide variety of innovative products. The online museum shop annually sells thousands of items and is given a good rating by 99.51% of the buyers.

Key to the success of the online museum shop is how it combines popular design and modern functionality in its products.

One of the most popular items of the shop is the Forbidden City Doll (故宫娃娃). The dolls represent Chinese historical figures, with a ‘kawaii’ design. This concept of ‘cuteness’ comes from Japanese pop culture and has also become popular in China.

With big round heads, chubby rosy cheeks and small beady eyes, these dolls are supposed to typify former residents of the Forbidden City during the Qing Dynasty. They are emperors, empresses , guards, officers and soldiers – wearing the traditional clothing of their time.

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Dolls sold at the Taobao Forbidden City e-shop.

Apart from just being decorative, the cute figures also have useful functions. They can, for example, serve as phone holders or picture clippers.

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The items sold on the Palace Museum’s Taobao shop are all daily products with a touch of Chinese traditional culture. Other popular items sold at the online museum shop include stationary tape decorated with emperor Qian Long’s handwriting or historical figure keychains.

tape

keychan

The shop also plays around with the concept of Chinese online memes by photoshopping traditional paintings, such as that of Emperor Yongzheng, making these historical figures smile or adding popular hand gestures (see image below of the Taobao shop of the Forbidden City).

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Besides selling creative products on their online shop, the Forbidden City is also going digital in other ways.

Forbidden City on the App Store

The Forbidden City (aka Palace Museum) has launched a series of apps on the on the Apple App Store since 2013. Some of these apps digitize the museum’s collections.

The Twelve Beauties App, the first app developed by the museum’s app development team, revolves around the screen painting set ‘The Twelve Beauties’ by Emperor Yongzheng, so that users can view them in detail on their mobile devices. The app received recognition as an outstanding app by “App Store 2013”.

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Image: from the Forbidden City app Twelve Beauties by Emperor Yongzheng.

A newer app, the Palace Museum Ceramic App (故宫陶瓷馆), allows users to see the museum’s ceramic vase collection from their iPhone or iPad. The 2016 app ‘Everyday Palace’ (每日故宫) highlights a different item from the museum collection every day and explains its history and details to the app users.

The Palace Museum official apps have generally been well received, with average App Store ratings between 4.5 and 5 stars. Especially the app developed for children receives high ratings. In ‘One Day in the Life of an Emperor’ (皇帝的一天), children learn all about the Forbidden City by playing various games around the digitalized city.

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Users can play games while learning about the Palace Museum in this app.

The Forbidden City also uses technology in another way to enhance visitor experience – also for those who cannot come to the actual museum.

As early as 2003, it published its first virtual reality DVD, titled “Forbidden City: Palace of the Son of Heaven (紫禁城-天子的宫殿)”, that allowed people to virtually explore the Taihe Palace (太和殿), the very first palace at the entrance of Forbidden city, from every perspective.

This September, the Forbidden City and Fenghuang TV signed a strategic contract to use augmented reality (AR) in presenting its collections. AR technology makes it possible for audiences to experience artworks multidimensionally. It can, for example, bring paintings to life via a smartphone camera, or it can show 3D holograms that can answer questions from visitors to make museums more interactive.

One important project incorporated in the contract is a lively presentation of Along the River During the Qingming Festival (清明上河图), a 5-metre long painting that depicts urban life in the capital of North Song Dynasty (960-1127).

600-Year-Old ‘Grandpa’ Catches up with Time

The attempts of the 600-year-old Forbidden City to catch up with time seems to be paying off. According to Xinhuanet, the museum’s creative products earned a staggering 1 billion RMB (±150 M US$) revenue for the Palace Museum in 2015.

Chinese netizens seem to appreciate the efforts of the Palace Museum to become more modern. A much talked-about topic on Chinese social media, the Palace Museum has become a new “internet celebrity” (网红 – an online hit). Under Taobao Forbidden City’s Sina Weibo account, netizens lovingly address the Forbidden City with the cute nickname “gong gong” (from Chinese word “宫”, gong, meaning palace).The official Weibo account of the Palace Museum now has over 2.1 million followers (@故宫博物院).

The Palace Museum is not the only museum or historical tourist site that is exploring new technologies to promote its collection and appeal to modern audiences. The Longquan Temple (龙泉寺) in Beijing, for example, made headlines earlier this year with the launch of its robot monk Xian’er, a chubby boy monk that can answer questions about Buddhism to tourists who visit the temple.

robot

Through its recent uses of digital tools and trendy design, the Forbidden City is transforming its distant and serious image to one that is more approachable and new-fashioned.

“Now I feel like I really know the Forbidden City”, one netizen writes.

-By Diandian Guo, edited by Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Diandian Guo is a China-born Master student of transdisciplinary and global society, politics & culture at the University of Groningen with a special interest for new media in China. She has a BA in International Relations from Beijing Foreign Language University, and is specialized in China's cultural memory.

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China Arts & Entertainment

“The End of the Golden Age of Japanese Manga”: Chinese Netizens Mourn Death of Akira Toriyama

Manya Koetse

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Chinese fans are mourning the death of Japanese manga artist and character creator Akira Toriyama. On Friday, his production company confirmed that the 68-year-old artist passed away due to acute subdural hematoma.

On Weibo, a hashtag related to his passing became trending as netizens shared their memories and appreciation for Toriyama’s work, as well as creating fan art in his honor.

The tribute to Toriyama reached beyond online fans – even spokesperson Mao Ning (毛宁) for the Ministry of Foreign Affairs of China expressed condolences during a regular press conference held on Friday (#外交部对漫画家鸟山明去世表示哀悼#).

Throughout his career, Toriyama created various works, but he is best known for his manga “Dragon Ball,” which was published between 1984-1995 in the magazine Shonen Jump and spawned TV series, films, and video games.

 
Chinese Love for “Dragon Ball”
 

Japanese comics and anime have had a significant impact on Chinese popular culture. In China, one of the largest comics markets globally, Japanese manga has been a major import since the 1980s.

Chinese readers form the largest fan community for Japanese comics and anime, and for many Chinese, the influential creations of Akira Toriyama, like “Dr. Slump” and particularly “Dragon Ball,” are cherished as part of their childhood or teenage memories (Fung et al 2019, 125-126).

The cultural link between Toriyama’s “Dragon Ball” and Chinese readers goes further than their mere appreciation for Japanese manga/anime. Toriyama drew inspiration from the Chinese book Journey to the West when he initially created the “Dragon Ball” story. That epic tale, filled with heroes and demons, revolves around supernatural monkey Sun Wukong who accompanies the Tang dynasty monk Xuanzang on a pilgrimage to India to obtain Buddhist sūtras (holy scriptures).

“Dragon Ball” chronicles the adventures of Son Goku, a superhuman boy with a monkey tail, who who is swept into a series of adventures connected to the wish-granting, magical dragon balls, sought after by his evil enemies.

Besides Journey to the West, “Dragon Ball” is filled with many other China-related references and word games, from Chinese mythology to martial arts (Mínguez-López 2014, 35).

In one online poll conducted by Sina News asking Weibo users if “Dragon Ball” is part of their childhood memories, a majority of people responded that the manga series was part of their post-1980s and post-1990s childhood, although younger people also indicated that they loved “Dragon Ball.”

 
Online Tributes to Toriyama
 

On Friday, many bloggers and online creators posted images and art to honor Akira Toriyama. Several images went viral and were reposted thousands of times.

Chinese graphic design artist Wuheqilin (@乌合麒麟) dedicated a particularly popular post and image to Toriyama, suggesting that his death symbolized “the end of the golden age of Japanese manga.”

Weibo post by Wuheqilin, March 8 2024.

Shituzi (@使徒子), a Chinese comic artist, posted an image for Toriyama with the words “goodbye.”

Posted by @使徒子.

Chinese comedian Yan Hexiang (阎鹤祥) wrote: “I just bought the Dr. Slump series online. I thank you for bringing me the memories of my childhood, I salute you.”

Automotive blogger Chen Zhen (陈震) posted an image of Dragon Ball protagonist Son Goku with wings on his back, waving goodbye, writing: “Rest in peace.”

Image posted by @陈震同学.

One Dragon Ball fan (@小佛手绘) posted another AI-generated image of Son Goku standing by Toriyama’s grave which was shared all over Weibo.

Posted or reposted by Weibo user @小佛手绘.

By Friday night, the hashtag “Akira Toriyama Passed Away” (#鸟山明去世#) had generated over one billion views on Weibo, showing just how impactful Toriyama’s work has been in China – a legacy that will last long after his passing.

By Manya Koetse

References

Fung, Anthony, Boris Pun, and Yoshitaka Mori. 2019. “Reading Border-Crossing Japanese Comics/Anime in China: Cultural Consumption, Fandom, and Imagination.” Global Media and China 4, no. 1: 125–137.

Xavier Mínguez-López. 2014. “Folktales and Other References in Toriyama’s Dragon Ball.” Animation: An Interdisciplinary Journal. Vol. 9 (1): 27–46.

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China Arts & Entertainment

Looking Back on the 2024 CMG Spring Festival Gala: Highs, Lows, and Noteworthy Moments

Reflecting on the highs and lows of this year’s China Media Group Spring Festival Gala, the world’s most-watched television program.

Manya Koetse

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PREMIUM CONTENT

The biggest media spectacle of the Chinese New Year is the annual CMG Spring Festival Gala. The entire week, this four-hour extravaganza featuring forty-six performances has dominated social media conversations.

The 42nd edition of The CMG Spring Festival Gala was broadcasted on February 9th, celebrating the start of the Dragon Year. This year, the show reportedly attracted 679 million viewers.

The annual Spring Festival Gala by the state-run China Media Group (CMG) has become an integral part of the Lunar New Year celebrations for Chinese people since its debut in 1983. As the world’s most-watched live-broadcasted entertainment program, the Gala is now aired across dozens of channels, both in China and abroad, both on television and online.

China’s Spring Festival Gala (中国中央电视台春节联欢晚会) is commonly abbreviated to Chūnwǎn (春晚) in Chinese. Over the past week, the Chūnwǎn became a much-discussed topic on Chinese social media and dominated all trending lists during the Chinese New Year’s Eve.

The Gala, which lasts a total of four hours, shows the very best of China’s mainstream entertainment and Party propaganda and is a mix of culture, commerce, and politics. Through music, dance, art, and comedy, the event serves as a significant platform for the Party to disseminate official ideology. It is also a chance to present the nation’s top performers while showcasing digital innovations.

 

A “No-Covid”, Traditional Gala


 

The phrase “There will never be a worse, just worse than last year [中央春晚,没有最烂,只有更烂]” has become a well-known saying among viewers about the Chūnwǎn, as complaining about the show is very much part of the tradition. However, was this year really worse than last year? Not at all.

This 2024 edition was directed by Yu Lei (于蕾), who also directed the 2023 Gala. The 45-year-old female director previously also served as the general scriptwriter and overall designer for the Gala.

Not only was the director the same as last year, but the five main hosts were also exactly the same. They include Ren Luyu (任鲁豫, 1978), the TV host from Henan who has now become one of the most familiar faces on the show; Sa Beining, also known as Benny Sa (撒贝宁, 1976), who is famous for his CCTV work and for hosting the Gala regularly over the past twelve years; Nëghmet Raxman (尼格买提, 1983), a Chinese television host of Uyghur heritage who has hosted the Gala seven times since 2015; Long Yang (龙洋, 1989), a CCTV host from Hunan who presented the Gala for the third time this year; and Ma Fanshu 马凡舒 (1993), who was the youngest and newest host during the 2022 Gala and has been presenting it since.

The choice of director and presenters suggests that continuity and consistency were important for this year’s Chūnwǎn. Although the Gala’s format is always more or less the same, including songs, dances, cross-talk, sketches, traditional opera, martial arts, magic, etc., this year’s Gala stood out for sticking to tradition.

Over the past few years during the pandemic, several elements of the show were altered to adapt to the new situation. From 2021 to 2023, the show was only broadcast from the Beijing Studio and focused less on big spectacular scenes. Since 2020, the battle against Covid has also been a theme in the show. In 2020, the Gala included a segment that was broadcast live from a Wuhan hospital to show how medical staff were spending their Lunar New Year taking care of Covid patients. That was the first time since 1983 for the Gala to include a segment that was not meticulously rehearsed.

From 2021 to 2023, the nation’s battle against Covid was also a theme in songs and other segments, reflecting on the daily lives of ordinary people. In 2021, for example, Jackie Chan sang “Tomorrow Will Be Better” (明天会更好), which addressed the epidemic situation and honored all who joined in the fight against the virus.

However, the theme of Covid played no role at all anymore in this year’s Chūnwǎn, which focused entirely on celebrating the Year of the Dragon, the home, and the nation (龙行龘龘,欣欣家国). Similar to the pre-2020 Gala, this 42nd edition was broadcast not only from the Beijing venue but also included performances in four other locations: Shenyang, Changsha, Xi’an, and Kashgar. Continuity was also seen in the 46 acts of the night, as many familiar faces, such as Sun Nan (孙楠) and Han Hong (韩红), performed during the night.

 

Highlights of the 2024 Gala


 

The xiangsheng (相声) act “Director’s Worries” (“导演的心事”) was the most-watched act of the entire show according to the viewership ratings – this also relates to the time of the broadcasting. Xiangsheng is a traditional Chinese comedic performance that involves a dialogue between two performers, using rich language and many puns. This act was performed by comedians Jin Fei (金霏) and Chen Xi (陈曦). They were also joined by others, turning it into a “group xiangsheng” (群口相声) that humorously portrayed the mental strains faced by Chinese young people and served as a source for parodies and memes on social media.

Watch on Youtube here

 
The Song “Dragon” (龙), performed by famous pop singers Zhang Jie aka Jason Zhang (张杰) and Sun Nan (孙楠) was particularly popular this Gala. The song encompassed the main theme of the Dragon Year, as they sang about how a dragon lies in every Chinese person, representing the spirit and strength of the Chinese nation over the past five thousand years. This song integrated popular entertainment with the essence of the Chinese New Year, cultural heritage, and national pride, making it the perfect anthem for the Spring Festival Gala. One Weibo post by Zhang Jie about his performance received nearly 167,000 comments and over 176,000 shares.

Watch on Youtube here

 
The performance of “Koi Carp” (锦鲤) featuring lead dancer Hua Xiaoyi (华宵一) and the Beijing Dance Academy (北京舞蹈学院) was another standout moment of the Gala. The ‘painting’ dance “Only This Green” (只此青绿) stole the spotlight in 2022, while the ’embroidery’ dance “Splendid” (锦绣) was one of the highlights of the show in 2023. Continuing the tradition of presenting top-notch, artistic dance that merges tradition with technology, the Koi Carp dance had a similar charm, with dancers suspended on spring ropes performing an exquisite aerial dance that made them look like graceful fish underwater.

Watch on Youtube here

 
The creative act “Start Something New” (别开生面) directed by the renowned filmmaker Zhang Yimou (张艺谋) was a highlight in the show for its originality. The act, which combined cooking, dancing, and singing, presented various Lunar New Year customs and food cultures from different regions in China. Besides directing films, Zhang Yimou also has a lot of experience as a creative director of major shows, including the 2008 Summer Olympics opening ceremony, the 2022 Winter Olympics opening ceremony, and the outdoor night show Impression Sanjie Liu.

Watch on Youtube here

 
The Xi’an special segment “Poem for the Landscape of Chang’an” (山河诗长安) performed by Zhang Ruoyun (张若昀), Tang Shiyi (唐诗逸), Zhu Tiexiong (朱铁雄) PACT (派克特), Yang Li (杨力) and conductor Sun Yifan (孙一凡), was among the most spectacular ones of the night. This was an ode to Xi’an and Chinese poet of the Tang Dynasty, Li Bai. Filled with lion and dragon performances, opera, rap, dance, and specially arranged music by the Xi’an Symphony Orchestra, the segment included a virtual version of Li Bai joining the spectacle. On social media, netizens praised the performance and posted many gifs of the Chinese actor Zhang Ruoyun together with the virtual version of the classical poet Li Bai.

Watch on Youtube here

 

The ‘Lows’ of the 2024 Gala


 

The various xiaopin (小品, skits) were not very well-received. Over the past few years, the Gala’s dance and song performances have actually become among the most beloved acts – far more popular than the xiaopin, which did not get much positive feedback this year at all. Some people said they just “didn’t get” the humor or that the sketches were just not entertaining enough.

 
The song “Unforgettable Night” (难忘今宵) was the least viewed part of the show according to viewership ratings, and it marked a departure from tradition in a significant way. Since the 1980s, the final song of the Spring Festival Gala has always been “Unforgettable Night,” sung by Li Guyi (李谷一). Li Guyi rose to fame with the song “Homeland Love” (乡恋) during China’s Reform and Opening Up era, and her songs evoke nostalgia for many viewers. She made her first appearance at the Gala in 1983 and became the most frequent performer at the event. Due to her recovery from Covid in the hospital, she was unable to perform at last year’s Chūnwǎn, and her absence from this year’s show was not only a significant disappointment for many but was also seen as the end of an era. Additionally, many people commented that they did not appreciate the new interpretation of the traditional song.

Watch on Youtube here

 
The PLA song “Decisive Victory” (决胜) drew attention from Taiwanese media outlets, highlighting it as a controversial moment of the Gala. The performance of this military song, delivered by artists from the PLA Cultural and Artistic Center, featured soldiers clad in combat gear marching and dancing on stage, while the backdrop displayed images of rockets, tanks, and other war-like scenes. Taiwanese media framed the song within the context of mainland China’s military threats against Taiwan. Some Weibo commentators also interpreted the performance in this light, particularly noting the sequence where singers from Taiwan and mainland China first sang the song “Etiquette” (礼序) together just before the People’s Liberation Army performed the military song. This was seen as a statement of “diplomacy comes before violence” (“先礼后兵”).

Watch on Youtube here

 

The Noteworthy


 

The magic show “Guarding the New Year Together” (守岁共此时) performed by Liu Qian (刘谦) created quite a buzz. During a card trick involving the audience and Gala host Nëghmet Raxman, it seemed like Raxman’s cards didn’t match as intended. Although everyone was supposed to have matching cards, Raxman’s expression revealed that his two cards did not match. This led to much banter online, and Nëghmet Raxman – and his nervous expression – became a trending topic.

Watch on Youtube here

 
The song “Climbing Spring Mountain” (上春山) performed by Wei Chen (魏晨), Wei Daxun (魏大勋), and Bai Jingting (白敬亭) became one of the most discussed acts in the week following the Gala after a rehearsal video was posted online and netizens noticed inconsistencies in the singers’ attire and positions on stage. It was rumored that Bai Jingting may have intentionally vied for a more prominent position to attract more attention on stage, resulting in choreographic asymmetry and some apparent confusion during the song. One important reason why the main rehearsal video triggered controversy is because a tape of the official rehearsal always runs concurrently with the live broadcast, allowing producers to seamlessly switch to the taped version in the event of a problem or disruption without TV audiences noticing. But because Bai changed his outfit, wearing black while the others wore white, and because he did not give up his main spot during the performance, it might have been impossible for producers to switch to a rehearsed version of the song (even though the lip-syncing during the performance was completely out of sync).

Watch on Youtube here

 
● The song “A Friend Like You” (像你这样的朋友) attracted a lot of attention on Weibo and beyond this week as it was performed by the so-called “0713 Super Boys,” including Wang Zhengliang (王铮亮), Chen Chusheng (陈楚生), Allen Su (苏醒), Zhang Yuan (张远), Lu Hu (陆虎), and Wang Yuexin (王栎鑫). In 2022, these once nearly ‘forgotten’ singers made a remarkable comeback through the reality TV hits Welcome to the Mushroom House (欢迎来到蘑菇屋) and Go for Happiness (快乐再出发). They initially gained fame in 2007 after participating in the singing contest Super Boy but gradually faded into obscurity in the years following their initial success. Their gala performance marks their ultimate comeback.

Watch on Youtube here

 
“Belle” (美人) from the French musical Notre Dame de Paris was performed at the Gala in French by various French and Chinese performers, including Angelo Del Vecchio and Liao Changyong. “Who would have ever expected for Notre Dame de Paris to be performed at the Chūnwǎn in French?” one commenter wrote. The Gala provided some subtitles during the song to convey the general idea of the song. Although the Gala usually incorporates an international element, this was the first time for a song to be fully sung in French. The song was presented in the context of China and France celebrating their 60th anniversary of diplomatic relations this year.

Watch on Youtube here

 
● Dilraba Dilmurat (丽热巴) in “Dances of Xinjiang” (舞乐新疆) was praised by commenters as the most beautiful performer of the night. The Chinese actress of Uyghur ethnicity showcased her dancing skills during the Kashgar segment of the evening. Not only was her performance notable for its beauty and grace, but it also garnered attention online due to a video recorded by an audience member showing Dilmurat slipping and falling on her bum during the show, after which she promptly got up and continued. After all, the show must go on!

Watch the full performance on Youtube here

Want to know more about the previous editions of the Spring Festival Gala? Also check out our articles below:

– 2023: Behind the Short Feature Film of the Spring Festival Gala
– 2023: Top 5: The Highlights of China’s 2023 CGM Spring Festival Gala
– 2023: Watching ‘Chunwan’: Liveblog CMG Spring Festival Gala
– 2022: Chunwan 2022: The CMG Spring Festival Gala Liveblog by What’s on Weibo
– 2021: Spring Festival Gala Draws Criticism for Gendered Jokes
– 2021: The Chunwan Liveblog: Watching the 2021 CMG Spring Festival Gala
– 2020: CCTV New Year’s Gala 2020
– 2019: The CCTV Spring Festival Gala 2019 Live Blog
– 2018: About the CCTV Spring Festival Gala’s ‘Racist’ Africa Comedy Sketch
– 2018: CCTV Spring Festival Gala 2018 (Live Blog)
– 2017: The Best and the Worst of CCTV New Year’s Gala 2017
– 2017: CCTV New Year’s Gala 2017 Live Blog
– 2016: CCTV’s New Year’s Gala 2016 Liveblog

By Manya Koetse

With contributions by Miranda Barnes

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