'Wanghong' was a mark of online fame; now, it’s increasingly tied to controversy and scandal.
Chinese tea brand LELECHA faced backlash for using the iconic literary figure Lu Xun to promote their "Smoky Oolong" milk tea, sparking controversy over the exploitation...
Who's gonna buy this Zara dress in China? "I'm afraid that someone will say I stole the apron from Haidilao."
Zibo had its BBQ moment. Now, it's Tianshui's turn to shine with its special take on malatang. Tourism marketing in China will never be the same...
Nongfu and nationalists: how the praise for one Chinese domestic water bottle brand sparked online animosity toward another.
The rising influence of Chinese TV dramas on tourism highlights the synergy between entertainment & social media in China, serving as a powerful tool for travel...
Some netizens wonder if the Florasis PR team might have lost their marbles, as their strategy appears to have taken an unusual turn, featuring emotionally charged...
Who's the bad Apple? There's much ado about Apple on Chinese social media this week, but things turn out differently than expected.
From beauty guru to betrayal: why one livestream moment is shaking China's internet.
The recent buzz surrounding the Luckin x Maotai collaboration shows that blending coffee + alcohol might just become the next major trend in Chinese coffee culture.
There is more behind the BMW MINI ice cream incident than ice cream alone.
The negative news coverage surrounding BMW in China starkly contradicts its marketing image.
The main winners and trending topics surrounding the 2022/2023 Weibo Night Awards Ceremony.
It's a Culture & Tourism Bureau social media battle: China's local tourist offices are fighting to go viral to attract more visitors.
Culture meets commerce, Party propaganda meets pop culture, it's time for the annual Spring Festival Gala! Watch it with What's on Weibo.
One poll on 'Sheep a Sheep' found that over 90% of participants either "could not understand" the game's popularity or played it because they were just...
"What's wrong with looking at beautiful women and men on the Internet?"
It's corn! The "6 yuan corn" debate just keeps going.
This bubble tea shop's Nanjing opening got so crazy that police had to intervene and scalpers were reselling tea for 200 yuan ($30) per cup.
New Oriental is going from classroom to e-commerce. Online shopping has never been more educational.
