Some netizens wonder if the Florasis PR team might have lost their marbles, as their strategy appears to have taken an unusual turn, featuring emotionally charged...
Who's the bad Apple? There's much ado about Apple on Chinese social media this week, but things turn out differently than expected.
From beauty guru to betrayal: why one livestream moment is shaking China's internet.
The recent buzz surrounding the Luckin x Maotai collaboration shows that blending coffee + alcohol might just become the next major trend in Chinese coffee culture.
There is more behind the BMW MINI ice cream incident than ice cream alone.
The negative news coverage surrounding BMW in China starkly contradicts its marketing image.
The main winners and trending topics surrounding the 2022/2023 Weibo Night Awards Ceremony.
It's a Culture & Tourism Bureau social media battle: China's local tourist offices are fighting to go viral to attract more visitors.
Culture meets commerce, Party propaganda meets pop culture, it's time for the annual Spring Festival Gala! Watch it with What's on Weibo.
One poll on 'Sheep a Sheep' found that over 90% of participants either "could not understand" the game's popularity or played it because they were just...
"What's wrong with looking at beautiful women and men on the Internet?"
It's corn! The "6 yuan corn" debate just keeps going.
This bubble tea shop's Nanjing opening got so crazy that police had to intervene and scalpers were reselling tea for 200 yuan ($30) per cup.
New Oriental is going from classroom to e-commerce. Online shopping has never been more educational.
Many netizens are not happy over Kindle exiting the Chinese market: "We never know when the online services we use suddenly stop working."
As Psyduck goes viral, KFC Children's Day toys are deemed "too childish for children but just perfect for us adults."
Feminine hygiene brand Fuyanjie is caught in a social media storm over its "dark and stinky" marketing campaign.
Li-Ning enters the coffee market: "Will they sell sneaker-flavored coffee?"
Political, patriotic art mocking Western leaders is welcomed by social media users and propagated by Chinese officials.
A decision that backfired: Intel's act of supposed 'inclusion' caused the exclusion of female comedian Yang Li.