China Digital
Did Apple Lose Momentum in China? iPhone 7 Hits Chinese Market, Netizens Not Too Crazy About It
iPhone 7 has been launched in China on Friday, but this time, people are not going crazy over its release. Many Chinese netizens say they would rather buy “made-in-China” smartphones.
The crazy long queues in front of the Sanlitun Apple flagship store in Beijing upon every launch of a new iPhone have almost become ‘normal’. In 2012, Apple even canceled the launch of the iPhone 4S after scalpers broke out into a fight.
But this year has been quite different. On September 16, the iPhone 7 went on sale in China and 27 other countries. According to The Telegraph, some people already started queuing up in front of various international Apple Stores days ago. In Beijing, however, Apple fans seemed less enthusiastic.
Chinese media described the iPhone 7 China launch as “not too crazy” (“不太疯”), with “calm” scenes in front of the Apple store. The earliest queuers did not arrive before 5 in the morning.
On Weibo, some netizens pointed out that queuing up would be useless anyway because most buyers already pre-ordered their iPhone 7. But the tempered reception of the iPhone 7 relates to more than the pre-ordering process, as experts say Apple is ‘outdated’ and losing momentum.
Although it is disputable whether or not online reactions affect the actual purchasing behaviour of Chinese consumers, it does affect its brand perception – which undoubtedly will affect the brand’s growth in China in the long run.
Looking at the reactions from Chinese netizens, Apple’s alleged declining popularity has multiple causes that relate to its price, strong domestic competition, lack of innovation, and nationalistic sentiments.
Overall, social media responses to the release of iPhone 7 in China were subdued and not very enthusiastic.
Not Willing to Pay the Price
“It’s better to buy 7 apples instead, better for your health, too.”
On the day of the iPhone 7 release in China, quite some netizens posted pictures holding the iPhone 7 – some with a purchased model, but mostly were pictures of the models in the store.
According to one Weibo user from Guangdong, the lines at the local Apple stores were rather long, but many people seemed to line up only to see the iPhone 7 and “play with it” rather than actually purchasing it. For many, the iPhone is simply too expensive.
People queuing up at the Apple Store in Guangdong.
Official Apple prices of the iPhone 7 and iPhone 7 Plus in China respectively are RMB 5388 (±807 US$) and RMB 6388 (±957 US$). But several Chinese media reported on Friday that scalpers often make good money from reselling iPhones, some priced up to RMB 1000 (150 US$) more than the retail price.
A 20-year-old netizen said: “I really don’t understand what people want to prove by buying an iPhone 7. Do they want to flaunt their money?”
There are more netizens resisting buying the smartphone simply because it is Apple. “Chinese people usually like to buy things if they’re expensive,” one Weibo user remarks: “And Apple knows this weak spot.”
“People have money, people are stupid,” another Weibo user explains.
Under the hashtag “Why I Am Not Buying An iPhone 7” (#我为什么不买iphone7#), Chinese netizens discussed their aversion to buying the new smartphone.
For many netizens, money is the main issue. “Why I don’t buy an iPhone? Well, for the same reason why I don’t buy a villa. Or an airplane. I don’t have the money.”
Other Weibo users also said: “I’m poor.”
“The price is unreasonable,” one person remarked: “It’s better to buy 7 apples instead, better for your health, too!”
“Why I don’t buy an iPhone? Because I like Vivo more!”, another netizen says, pointing out the strong competition iPhone has from Chinese smartphones.
Strong Domestic Brands & Chinese Nationalism
“I’d rather buy the made-in-China Huawei. I can’t forgive America and Japan for how they’ve hurt China with the South China Sea trial.”
Many Chinese netizens say they now prefer Chinese brands over Apple. Made-in-China smartphone brands Huawei (华为), Vivo, Oppo, and Xiaomi (小米) are all tough competition for Apple, especially because of their quality/price ratio.
Xiaomi’s Redmi Note 4 is priced at RMB 899 (±$135), almost six times cheaper than the iPhone 7.
But there are also other reasons that contribute to people choosing Chinese brands over foreign ones. One social media comment said: “I’d rather buy the made-in-China Huawei. I can’t forgive America and Japan for how they’ve hurt China with the South China Sea trial.”
The South China Sea verdict came out on July 12, stating that China had no legal rights over reefs and islands that are also claimed by others. The case was brought to the international tribunal in the Hague by the Philippiness, sparking anger in China. While Japan and the USA are stepping up their activity in the contested South China Sea, many netizens feel attacked and see the refusal to buy Apple product as a political choice.
Many other netizens also expressed that they would rather “support China” by buying made-in-China smartphones.
Lack of Innovation
“Apple’s innovation has become extremely low.”
Chinese entrepreneur and CEO of LeEco (formerly: LeTV) Jia Yueting spoke to CNBC earlier this year, and said he thought Apple is ‘outdated’. He also said that one of the main reasons for Apple’s declining popularity in China is that its “innovation has become extremely slow.” He said: “For example, a month ago Apple launched the iPhone SE. From an insiders’ perspective, this is a product with a very low level of technology.”
Other online analysts also predict that “Apple’s bubble is about to break.” Consumers have become more tech-savvy and have high expectations of the products and gadgets they buy: “Apple is still good compared to earlier Android phones in terms of ability. But iOs is not that good anymore. The use of Huawei is much more efficient now,” one netizen writes.
For Apple, the subdued reactions on Chinese social media do not seem to affect its international sales. Initial quantities of the iPhone 7 Plus have already sold out globally, the company said Wednesday. This means that many customers who visited Apple Stores on Friday were not even able to purchase the sold-out phones. They can, however, still continue to place orders, Apple stated. On Weibo, however, many netizens seem to have lost their interest in getting their hands on the latest iPhone.
– By Manya Koetse
Follow @WhatsOnWeibo
©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
China Digital
The Disappearing Emoji on Weibo in Light of June 4
No candle or cake emoji on Weibo on June 4th.
This week marks the anniversary of the Tiananmen student protests which started in April 1989 and ended with the violent crackdown on June 4th of that year.
It is the time of the year that censorship on Chinese social media intensifies, which is noticeable in various ways.
One noteworthy change is the disappearance of various Weibo emoji. Already in 2012, China Digital Times reported that the Sina Weibo platform quietly removed the candle icon from its collection of “frequently used emoticons” just before June 4. A year later, Shanghaiist also reported that the candle emoji had once again been removed, making the disappearing emoji a questionable annual Weibo tradition.
On Twitter, BBC reporter Kerry Allen (@kerrya11en) posted earlier that usually at this of year, it is not just the candle that disappears from Weibo’s list of emoji, but also the leaf, the cake, the ribbon, and the present.
It's that time of year where I start watching #Weibo closely as emojis suddenly disappear ahead of the Tiananmen anniversary.
There don't appear to be any restrictions on the platform just yet, but the four clumsily circled emojis always vanish around this time. pic.twitter.com/kHuOPrVaqE
— Kerry Allen 凯丽 (@kerrya11en) June 1, 2021
A screenshot taken by What’s on Weibo on June 1st of this year showed that all emoji were still available.
But on June 3rd, three emoji had disappeared from the list, including the falling leaf (风吹叶落), candle (蜡烛), and cake (生日蛋糕).
Screenshot June 1 2021 (left) versus June 3 2021 (right).
The disappearance of the emoji means that Weibo posts that were previously made by official media using these emoji also no longer contain them – instead, only the emoji description shows up.
To circumvent censorship, social media users in China often use emoji, creative language, or images to get their message across. To keep discussions on the violent events of June 4 contained, online censors also crack down on sensitive words, numbers, photographs, and symbols.
At this time, the term ‘Tiananmen’ has not been banned on Weibo, but the only posts using the term are official ones about another anniversary, namely that of the Communist Party. The Communist Party of China will mark its 100th anniversary in July.
By Manya Koetse
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China Digital
Chinese E-Readers: The Best E-book Devices in China
Overview of the top 10 e-readers in China in 2021.
Ereaders have become booming business over recent years. Some people prefer an e-reader because it is easier on their eyes than reading from phone screens, others want a distraction-free digital reading style, and some just like the idea of carrying their own mini-library with them with a battery that lasts much longer than those of tablets or smartphones.
While Amazon’s Kindle is the biggest brand name in the American and European e-book reader market, the Chinese e-reader market also has several domestic brands topping the popularity lists.
Here is an overview of the top 10 brands currently dominating the lists in China. This list is based on the rankings of Zol.com, one of China’s leading IT information and business portals.
The devices mentioned in this list are all devices with E Ink (“electronic ink”) display technology, which gives them that low-power paper-like display. Devices using E Ink technology are usually in grayscale, but color e-paper technologies are now also available.
1. ONYX BOOX (CHINESE BRAND)
BOOX, also known as Onyx Boox (文石BOOX), currently is China’s top e-book reader brand, produced by Onyx International Inc., which mostly produces E Ink (ePaper) devices. Onyx Boox was founded in 2008 by a team from IBM, Google, and Microsoft. It is headquartered in Guangzhou.
What sets Onyx apart from many other e-book reader brands is that they offer devices from 7.8 to 13.3 inches that can also function as digital note-taking tablets, equipped with a pen that allows users to pen down their notes as they would in any paper notebook.
The latest Onyx devices such as the Max Lumi (13.3 inch), Onyx Boox Note Air (10.3 inch), the Note 3 (10.3 inch), and the Nova 3 and Nova 3 Color (7.8 inch) all have a wide variety of functions. Besides the common e-reading functions and digital note-taking possibilities, these devices run Android, handle many different file formats, and allow an install of Google Play, Kindle, OneDrive, and more, which really make them “like a tablet unlike any tablet” (which just happens to be their slogan).
Currently, the Boox Nova 3 is the brand’s most popular model in China. Priced at ￥2480 ($377), it is also among the pricier models in the markets due to its multifunctionality. It has 32GB of storage, E Ink Carta Plus (the latest generation of screens made by “electronic paper” technology) and also has a screen front light system, allowing users to keep on reading in the dark.
At ￥2780 ($423), the Onyx Boox Note S, which features a 9.7-inch screen, is also rising in popularity. Then there is also the Nova 3 Color 7.8-inch color E Ink tablet with a new Kaleido (Kaleido Plus) screen.
The Onyx is also sold outside of China, check it out here on Amazon.
2. AMAZON
The American Amazon brand is also popular in China when it comes to its e-reader devices. While compiling this list, the Onyx and Amazon brands actually competed over the number one spot, so there is not much difference there in terms of ranking.
Along with the entry-level Kindle Migu X, the 4th generation (2018) Kindle Paperwhite (6 inches, 1448x1072px) is among the most popular e-reader models in China, priced at ￥998 ($152). Like the Onyx Nova 3, it is also available with 32GB storage, but keep in mind that the screen is smaller.
The Kindle e-book devices are much more affordable than the Onyx ones, and their functionality is more straightforward as an e-book reader. They are known for their great battery life, and since the first Kindle was introduced in 2007 it has become the world’s most famous dedicated e-reader. Kindles are designed to interface seamlessly with Amazon’s online store, which makes them perfect for Amazon fans and less appealing for those who have no desire to use the Amazon ecosystem.
The Paperwhite model has an extra advantage to it, as it allows to keep on reading while taking a bath or sitting by the pool since it is water-resistant. The Paperwhite is currently the no.2 best-sold e-book reader on Chinese major shopping platform JD. It is sold through Amazon here.
3. iFLYTEK (科大讯飞) (CHINESE BRAND)
iFlytek is a partially state-owned Chinese AI firm established in 1999 that also produces e-book readers. The company made headlines in 2019-2020 when it was blacklisted in the US for allegedly using its technology for surveillance and human rights abuses in Xinjiang.
Its iFlytek Smart Office X2 (科大讯飞智能办公本X2) is the e-book reader that is currently in the top 5 list of most popular ink screen devices in China (it even scores no 1 on e-commerce platform JD.com at the time of writing), and it is also among the most expensive (￥4999/$762). The X2 is a 10.3-inch E Ink device.
Similar to the Onyx Boox devices, it is much more than an e-reader alone; it is also a note-taking device (comes with the Wacom stylus) and incorporates fingerprint authentication, Wifi/4G, (offline) voice recognition, and transcription functions; it probably is the smartest e-reader around.
The iFlytek also has a whopping 64GB storage, which can be expanded to 128GB. GizTechReview did a review of the Smart Office X2 here.
4. IREADER / ZHANGYUE (掌阅) (CHINESE BRAND)
Ebook reader Zhangyue (掌阅) made headlines in late 2020 when it was announced that Tiktok owner Bytedance would invest $170 million in the company.
Zhangyue, founded in 2008 in Beijing, is not just a producer of e-readers, it is also the online literature publisher behind the iReader platform (掌阅书城). Its most popular ebook reader in China at this time is the 6-inch Zhangyue iReader Light (掌阅iReader Light青春版), which is priced at ￥638 ($97) and comes with 8GB storage.
A much pricier model is the Smart X (￥3499/$539), which has 32GB storage and a 10.3 inch 1872×1404 resolution screen, making it just as big as the Onyx Boox Note Air and the iFlytek Smart Office X2. The iReader Smart X also comes with a Wacom pen for note-taking. There’s a review of this device on Gearbest.
The iReader Smart 2 is popular on shopping site JD.com, priced at ￥2299 ($353). It came out in 2020, and also is a note-taking device with 32GB storage and a 10.3 inch screen. The difference with the Smart X device mainly lies in its screen quality.
5. XIAOMI (CHINESE BRAND)
Beijing-brand Xiaomi is mostly known for being one of the world’s largest smartphone makers, but the tech company does so much more, from watches to earphones, TVs, scooters, and e-readers.
Priced at ￥599 ($92), the Xiaomi MiReader (小米多看电纸书), released in November 2019, is among the more popular e-reader devices in China at the moment. Mainly marketed for the Chinese market, it is Xiaomi’s first ebook reader which comes with a 6-inch e-Ink screen and 16GB storage. With its 1024×768 pixels at 212 PPI screen, it might not be as crisp and fast as other devices in this list, but its price is also much lower. This review at Goodereader was not positive at all, calling it “super slow and plodding.”
The MiReader also has a Pro device (小米多看电纸书Pro) available in China, which is ￥1299 ($200) and comes with a 7.8-inch 300 PPI screen and 32GB storage. The Xiaomi e-readers allow access to the WeChat Library, which is a great advantage for Chinese consumers (Kindle doesn’t allow access to the WeChat Library).
6. HANVON (汉王) (CHINESE BRAND)
Established in 1998, Hanwang is a pioneering company in character recognition technology and intelligent interactive products.
Although Hanvon is in the top 10 of China’s hottest e-book device brands, its Hanvon Gold House 3 model (汉王黄金屋3), priced at ￥799 ($123), is not nearly as popular as other devices in this list. The Hanvon Gold House comes with a 6-inch 1024×758 resolution screen and 4GB in storage. The device is marketed as being simple, stylish, and ergonomic.
7. TENCENT (CHINESE BRAND)
Chinese tech giant Tencent is mostly known for its social media and gaming products, but it also produces e-book devices.
The Tencent Pocket Reader (腾讯口袋阅) is small and lightweight with its 5.2 inches 1280×720 eInk screen, it comes with 8GB storage and is priced at ￥889 ($136). The device is centered around the Tencent ecosystem and provides access to the Tencent Library and bookstore.
Its small size makes this device different from other e-readers. It is the size of a smartphone, which is great if you really want an e-reader in your pocket, but less ideal if you are looking for a more comfortable reading experience. The Pocket Reader supports a 4G mobile card and can also make calls and do text messaging.
8. BOYUE (博阅) (CHINESE BRAND)
Boyue is a digital reading technology company founded in 2009. Throughout the years the company has released different e-book devices as well as digital note-taking devices.
The Boyue T80 model and its Likebook Mars are its best-sold devices in China. The Boyue T80 is priced at ￥1199 ($184) and has 8GB of storage, features an 8-inches 1024×768 screen, and supports SD.
The Likebook Mars is ￥1380 ($212) and comes with 16GB of storage, a 7.8 inch 1872×1404 screen, and it also has SD card support, which allows you to extend the storage capacity to 128GB.
9. OBOOK (国文) (CHINESE BRAND)
Guowen or OBOOK is an e-reader company established in 2010 as what was meant to be the Chinese answer to Kindle.
Its Dangdang E-reader 8 (当当阅读器8) is currently rising in popularity. It features a 6-inch 300 PPI resolution screen and 16GB of storage and is priced at ￥918 ($141).
10. SONY
Sony is perhaps not a name you’d expect in this list, since Sony seems to have exited the e-reader business some time ago.
There are only a few e-book devices by Sony that are still popular in China right now, and one of them is the 10.3-inch 1404×1872 screen Sony DPT-CP1 model that is priced at ￥4888 ($750). For this price, you get a lightweight, thin device that also serves as a digital note-taking tablet that syncs with PC or Mac.
The DPT-RP1/WC model is even pricier at ￥5299 ($815), for which you get a 13.3 inch 1650×2200 screen, which is comparable to the Onyx Boox Max Lumi.
By Manya Koetse
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