🔥 Quick Take: Trending in China
This is a brief update from our curated roundup of what’s trending in China this week. A version of this story also appears in the Weibo Watch newsletter. Subscribe to stay in the loop.
In the last newsletter, I promised to follow up with more ‘post-parade’ responses. On Weibo and other social media platforms in China, hundreds of hashtags have emerged around the theme of the “afterglow after the parade” (阅兵后劲). In addition to the featured ‘AFP versus Xinhua’ discussion, here are some other noteworthy social media trends following the September 3 event, which turned out to be one of China’s largest military parades:
1 🇨🇳 “I’m So Happy in China”: Putin and Kim Jong-un’s Daughter in the Picture
Besides everything happening on Tiananmen Square during the parade, many netizens were just as interested—if not more—in what was going on at the sidelines. The presence of Putin and Kim Jong-un drew a lot of attention, and since political discussions are highly controlled on Chinese social media—especially during such high-profile events—online conversations mostly focused on smaller, more personal details.
One viral clip posted by Ta Kung Wen Wei Media (大公文匯網, a pro-Beijing Hong Kong media outlet) showed Putin during his various visits to China, where he always seems to enjoy local delicacies. The video’s caption read: “You have no idea how happy I am in China!” (“我在中国的快乐谁懂啊?!”).
As for Kim Jong-un, his daughter Kim Ju Ae, who accompanied him on this trip to China, became the social media star of the day. Many netizens still remembered her from a few years ago, when she joined her father at a Pyongyang military banquet and a widely publicized military parade. At the time, she was believed to be around ten years old, and Chinese bloggers nicknamed the round-cheeked girl “Golden Chubby” (金胖子) and “Golden Fourth Fatty” (金四胖).

In 2023 versus 2025
Now, however, the little girl has grown into a young lady. Many praised her style and grace, calling her a “little princess” (小公主). The hashtag “Kim Jong-un brought his daughter” (#金正恩把女儿金主爱带来了#) garnered over 190 million views on Weibo.
2 🎥 An Unexpected Face at Military Parade: US Pawnshop Owner Evan Kail
The American Evan Kail, a former pawnshop owner from Minnesota, was among the more unexpected faces at the parade. He appeared to be a semi-official guest, not watching the parade from Tiananmen Square but instead joining hundreds of locals to view it via livestream at the Temple of Heaven, where he was surrounded by cameras and media—making his attendance part of the broader media circus surrounding the military parade (#埃文凯尔天坛观看阅兵直播#).

Kail first went trending in 2022, when he posted a video asking for help after coming across an old war photo album he believed contained rare and previously unseen images of the Nanjing Massacre. He eventually donated the album to China. Although the book reportedly turned out not to contain photos of Nanjing but rather of Shanghai (with some images likely being mass-produced souvenir photos—and the authenticity of the album not really being the focus here), Kail is still well respected in China for bringing international attention to the atrocities of Nanjing. He recently published a book in China, and his story has been widely promoted by Chinese state media outlets.
3🏅 Parade Soldiers’ Sunburn Tan Lines Praised as “Special Medals”
Some of the post-parade “afterglow” discussions on social media focused on videos showing soldiers returning from the September 3 parade. They were easily recognizable at train stations and airports by the stark sun lines on their faces—caused by long hours of outdoor training and marching while wearing helmets with chin straps (see videos).

The “special medal” sun lines
Netizens called the marks a “special medal” (特殊的勋章), and the clips of soldiers returning home with their sunburnt faces also added a more vulnerable and human touch to those perfect military formations.
4 🤐 Man Detained Over “Parade-Insulting Comments”
It wasn’t all roses online during the military parade—although most netizens probably wouldn’t have noticed due to strict censorship. Some people were punished for expressing online criticism. One 47-year-old man surnamed Meng (孟) from Hubei was turned into a warning for others and was detained after posting “insulting” comments about the September 3 military parade on a livestream on WeChat. Another man from Tianjin saw his Weibo page blocked after he suggested that watching the parade is a shallow or fake form of patriotism—and it’s highly likely he was not the only one.
5 🚀 Military Model Toys Boom 175% in Sales Following Parade
Another post-parade effect: China has seen a surge in consumer interest in military-themed toys, from fighter jets to missiles and tanks. Starting on September 3, the military model category on Chinese e-commerce platform JD.com reported a 175% increase in sales.
6 🪖 The Next Military Parade
Thought this was it? Not quite. Chinese media are already stirring anticipation for future military parades with the hashtag “Looking Forward to the Next Military Parade” (#期待下次阅兵了#). While nothing has been confirmed, the next likely milestone years for large-scale parades are 2027 (the People’s Liberation Army’s 100th anniversary) and 2029 (the 80th anniversary of the founding of the People’s Republic of China). To be continued…
By Manya Koetse
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sunsetlover
February 13, 2017 at 10:11 pm
Weibo users are shocked, as always. Instead of blaming parents, school (!), or even the bar itself, how about blaming the patrons of these bars (i.e. Chinese society and what it has become) who really “appreciate” under-age girls for example.
tooyoungtoparty
February 22, 2017 at 1:02 pm
Really? Its been common knowledge of underage kids frequenting the clubs in Shanghai… if you want a real story go to Pheobe. It’s basically a highschool.