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Dinner in Pyongyang – North Korea’s Government-Run Restaurant in Beijing

Pyongyang is a restaurant chain owned and operated by the North Korean government. Pyongyang Restaurants, all staff from the DPRK’s capital, offer a glimpse inside the world’s most secretive nation.

Manya Koetse

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Pyongyang is a restaurant chain owned and operated by the North Korean government. The restaurants, all staff from the DPRK’s capital, offer a glimpse inside the world’s most secretive nation. What’s on Weibo went for a North Korean bite in the Beijing branch.

Three waitresses greet us with a short and stern smile when we walk into Beijing’s Pyongyang Restaurant (平壤馆). They all have pretty faces, and their clothes and make-up look impeccable. When we are seated and receive the menu, my friend asks our waitress in Korean: “Where are you from?” “Pyongyang,” she says (we could have guessed), and her smile is gone. She leaves the table before we can ask another question.

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North Korea is one of the most secretive states in the world. The country made international headlines this week when its government announced it had succeeded in testing a hydrogen bomb. Even to China, North Korea’s closest economic and diplomatic ally, the country remains unpredictable, and many Chinese seem to find the Democratic People’s Republic of Korea (DPRK) an intriguing subject; ‘North Korea’ (朝鲜) has become a daily recurring topic on Chinese social media.

Since the 1990s, the North Korean government has opened Pyongyang Restaurants in several countries across Asia. Except for the restaurants in China near to the North Korean border and elsewhere (Beijing, Shanghai, Harbin, etc), there are also branches in Jakarta, VientianePhnom Penh, Kuala Lumpur, and other cities. The branch in Cambodia’s Siem Reap is one of the oldest and biggest in Southeast Asia, and is very popular amongst locals and tourists. In 2012, a Dutch branch was opened in Amsterdam, but it was permanently closed in 2014.

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Outside the North Korean Pyongyang Restaurant in Beijing’s Chaoyang District.
Pyongyang Restaurants are set up as an extra source of income for the North Korean regime, according to Korean expert Bertil Linter (author of Great Leader, Dear Leader). Restaurants are easy to set up, and do not require a lot of special expertise, scholar Simon Duncan writes (2014, 77); they are therefore a relatively uncomplicated way to acquire foreign currency for the leadership. Many foreigners, fascinated with the hermit kingdom, are willing to pay for overpriced food in exchange for a ‘North Korean experience’.

An additional reason why restaurants are an interesting business venture for the DPRK leadership, Duncan writes, is that they offer a chance “to spy on South Korean business people and gain knowledge from them when they are drunk” (2014, 77). This claim is confirmed by the
Korea Joongang Daily, that reports how waitresses eavesdrop on their guests’ conversations to gather information on public opinion. They are ordered to keep the North Korean authorities posted on a daily basis. According to sources, there are surveillance cameras and wiretapping devices installed in some establishments.

In a way, Pyongyang Restaurants are extensions of the North Korean state, and are controlled just as strictly. Much has been written about the mysterious lives of the restaurant’s staff (see XinhuaBBC, The Atlantic, The Guardian, etc.) Waitresses are carefully selected based on their (privileged) family background, looks and height.

Living in cosmopolitan cities does not bring North Korean waitresses a modern lifestyle; they do not have a phone, nor internet, and live highly regimented lives. They often live above or near the restaurant, and are not allowed to freely roam around the city. They are sent back to their homeland once their period of work abroad is finished. If they escape, their families in North Korea face punishment, DPRK expert Marcus Noland says.

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North Korean waitresses in Amsterdam (source: BBC)
Beijing’s Pyongyang Restaurant is one of the most well-known and affordable of the city’s several North Korean restaurants. According to the first page on the menu, it was established here over 18 years ago. The restaurant frequently pops up on Sina Weibo, where netizens share their experiences.

“I drove two friends back to Beijing yesterday. When we got there it was already noon, and we decided to go to Beijing’s famous North Korean Pyongyang Restaurant,” one netizen writes: “The restaurant food is okay, better than most Korean places. The waitresses all come from North Korea, and apart from us, nobody seemed to speak Chinese. Although the waitresses were helpful, there was certainly some distance.”

“From the ink paintings on the wall, via the North Korean songs on their television, to the pretty North Korean waitresses; it all creates such a strange atmosphere”, another Weibo netizen writes.

We experience that same strange atmosphere upon our visit to Pyongyang Restaurant. The dining hall is brightly lit with fancy chandeliers, but the rest of the restaurant’s decor is surprisingly plain and grey. The North Korean landscape paintings on the wall give an extra Pyongyang feel to the restaurant. The television in the corner of the room shows a music programme on Korean Central Television.

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painting

According to the outside sign of the Chinese health inspection, this restaurant is a ‘B’ – which means that it is advised to “dine in restaurants of higher sanitation ratings”. Although the restaurant looks fairly clean, its only toilet looks less immaculate.

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health

It is a Sunday night, and only about 6 of the restaurant’s 16 tables are occupied. The restaurant’s guests are mostly South Korean and Chinese.

The menu offers a selection of different dishes, ranging from 20 RMB (3 US$) cold noodles, to 1080 RMB (164 US$) seafood soup. There are several fish dishes priced around 100 RMB (15 US$), or whole chickens of 198 RMB (30 US$). We start off with a cold made-in-DPKR Taedonggang beer, which tastes fresh and hoppy.

The waitresses do speak some Chinese, but with our broken Korean, we succeed in ordering some traditional dishes, such as Kimchi, mixed rice dish Bibimbap, blood sausage (a stew of Sundae), and a tofu soup (Sundubu jjigae).

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Made in the DPRK: Taedonggang Beer.
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Different items from the menu.
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Kimchi dish
bibimbap whatsonweibo

Bibimbap
The dishes are plain and somewhat bland. You don’t need to come to Pyongyang Restaurant for the food – it’s the performances that matter. The waitresses run around after serving the dishes to get changed. At 19.30 sharp, the restaurant’s daily music show begins. The waitresses are multi-talented: they can sing, dance, and play the flute. They perform a surreal combination of upbeat North Korean ‘pop’ songs, opera, brass band, and traditional Chinese songs, dressed in different outfits.

dress shot whatsonweibo

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north korean band whatsonweibo

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After the performances, the staff’s uniforms and serious faces return, and the waitresses go back to their routine duties – clearing the tables and bringing the bill. The fake rose that they brought to our table during one of their performances is taken back; we are not allowed to keep it.

On Weibo, people seem amazed with the fact that all staff is from North Korea. Other aspects of the restaurant also surprises them: “I went to Pyongyang Restaurant with my friend the other day,” one netizen writes: “And as usual, I turn on my phone to connect to the wifi. To my surprise, I found none. ‘Why is there no wifi?’ I mumbled. ‘Because you’re in Pyongyang,’ my friend said.”

We are happy to step outside into the smoggy streets after dinner. It is interesting to be in Pyongyang for one night, but we prefer to be in Beijing.

author me

By Manya Koetse

Pyongyang Restaurant
78 Maizidian St, Chaoyang, Beijing
朝阳区麦子店街华康宾馆1层

References

Duncan, Simon. 2014. “North Korean Government-operated restaurants in Southeast Asia.” Second International Conference on Asian Studies, 75-77. Sri Lanka: International Center for Research and Development.

Images: Except for the two images of the waitresses at work (Weibo, BBC) all pictures are the author’s own.

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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4 Comments

4 Comments

  1. Olivier bourgault

    August 8, 2016 at 6:45 pm

    Um… your wrong. Please fact check before you write some more bs. There’s no such thing as north korean restaurants in south Korea. Why would north korean government send their citizens their when many defect and seek refuge in this country. Plus what the hell is south Korea thinking if they let pyongyang restaurants do business in their country. Makes no sense. Thirdly if you can’t find a better korean restaurant than that in Beijing you suck.

    • Manya Koetse

      Manya Koetse

      August 8, 2016 at 7:24 pm

      Dear Olivier, thank you for your comment. We always fact-check and refer to our sources. You are not right in saying that there are no North Korean restaurants in South Korea (http://smileyjkl.blogspot.nl/2012/11/north-korean-restaurant-in-seoul.html – you might want to fact-check before writing 😉 ). You are, however, right in pointing out that they are probably not the same as that in Beijing and other cities. Thanks for this – we’ve adjusted it. Thirdly, nowhere did we write that there were no better Korean restaurants in Beijing than this particular one. You might want to check out other blogs if you were looking for restaurants recommendations. Regards, Manya (What’s on Weibo editor)

      • Olivier bourgault

        August 9, 2016 at 5:42 am

        Oops. I meant no such thing as state owned pyongyang restaurants in south Korea. 🙂 😛

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China Brands, Marketing & Consumers

Guming’s 1 Yuan Ice Water: China’s Coolest Summer Trend

Manya Koetse

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🔥 Quick Take: Trending in China
This is a brief update from our curated roundup of what’s trending in China this week. A version of this story also appears in the Weibo Watch newsletter. Subscribe to stay in the loop.


Over the past decade, China’s milk tea industry has become something of a cultural phenomenon. The market has gone well beyond milk tea or bubble tea alone, and is now about any tea-based drink — hot or cold — and the marketing ideas that come with it, from trendy snacks to collectible wannahaves.

This time, it’s the Chinese teashop brand Guming (古茗) that has managed to become an online hit again. Not because of creative collabs or artsy tea cups — the reason is surprisingly plain: selling a cup of ice and water for 1 yuan ($0.15).

How come Guming’s “one cup of iced water” (一杯冰水) has become a hit among Chinese teashop goers? One reason is that it’s something people often want yet hesitate to ask for. Now that it’s actually on the menu (medium cup, regular ice, no sugar), people can just order it for 1 RMB — cheaper than a bottle of water from the supermarket — and it’s become a major hit, like a little ‘luxury’ everyone can afford.

People love getting a cup of ice water (more ice than water) to cool down in hot weather, add it to their lemon tea or iced coffee, or store it in the freezer at home or work for their DIY drinks. Add instant coffee and you’ve got your own iced Americano. Others throw in a tea bag for a refreshing iced tea.

Some say it’s the perfect product for lazy people who don’t make their own ice cubes or who like convenience on the go.

Besides the iced water, Guming has also added a simple lemon water (鲜活柠檬水) to its menu for 2.5 yuan ($0.35). Perfect to quench thirst on a hot summer’s day, one Xiaohongshu user called it Guming’s “secret weapon” (大杀器) in China’s (milk) tea shop market.


Compared to relatively low-priced tea beverage competitors like Mixue Ice Cream & Tea (蜜雪冰城), which sells lemon water for 4 yuan ($0.56), Guming offers great value for money (although it should be noted that Guming, unlike Mixue, doesn’t use real lemon slices but diluted lemon juice).

People are loving these simple and affordable pleasures.

Just last month, Guming shot to the top of Weibo’s trending lists when it launched its new collaboration with the Chinese anime-style game Honkai: Star Rail (崩坏:星穹铁道), featuring a range of collectible tea cups, bags, and other accessories.

Guming was founded in 2010 in Zhejiang and has become one of China’s largest custom beverage chains alongside Mixue and Luckin. Competition is fierce — but at least Guming has its iced water as a secret weapon for this summer.

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

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China Brands, Marketing & Consumers

‘Lai Dou Lai Le’: IShowSpeed Debuts in Chinese Online Commercial

Manya Koetse

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🔥 A version of this story also appeared in the Weibo Watch newsletter. Subscribe to stay in the loop.

The China tour of American Youtube star IShowSpeed (Darren Watkins Jr.) is still echoing on Chinese social media—the hype hasn’t quieted down just yet, especially now that the popular livestreamer launched his very first Chinese commercial recently, just before the May Day holiday.

It’s an online commercial for China’s dairy giant Yili, and—in line with IShowSpeed’s high-energy livestream—it is entertainingly chaotic. Watkins himself posted the video on his Weibo account on April 30.

In China, Watkins is known as 甲亢哥 (Jiǎ Kàng Gē), which literally means “Hyperthyroidism Brother.” Hyperthyroidism is a condition where the thyroid is overactive, leading to symptoms like restlessness, a rapid heartbeat, and high energy levels. Due to Watkins’ fast-paced livestreams and his reputation for running, screaming, and jumping around, the nickname is a tongue-in-cheek reference that fits him well.

The commercial also suits him, as it is a bit of a rollercoaster. It begins like a typical celebrity endorsement, with Watkins promoting a dairy drink, but quickly shifts into a quirky narrative. In it, Watkins appears god-like, watching over people from a mountaintop and encouraging them to try new things. The ad then morphs into a music video before ending with some inspirational words from the YouTuber himself. Watch the commercial here.

The slogan used in the commercial is “lái dōu lái le” (来都来了), along with the English tagline “Enjoy milk, enjoy holiday.”

Lái dōu lái le” (来都来了) is a simple phrase that basically means “You’re already here,” and implies a light-hearted “Why not?” to encourage people to go on and do something (since you’ve come this far), or try something new.

Dao Insights’ Yimin Wang explained it as having a positive and daring tone to try new things that you’d otherwise “wouldn’t, couldn’t, or even shouldn’t,” much like “YOLO” from the early 2010s (link).

On Xiaohongshu, typical responses to the commercial describe it as “creative” and “cute.” More notably, many users see it as proof of how successful Watkins’ tour in China has been. “He’s like a native celebrity in China now,” one commenter remarked.

 
By Manya Koetse

(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2025 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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