The Final Countdown
Published
8 months agoon
Dear Reader,
The final countdown to China’s Victory Day, commemorating the 80th anniversary of the end of World War II, has begun. On Wednesday, September 3rd, China will hold what may be its largest-ever military parade, and the social media build-up to the spectacle has started weeks in advance.
The hashtag “Three Day Countdown to the 9.3 Military Parade” (九三阅兵倒计时3天) was top trending on Sunday, initiated by Beijing Daily (北京日报).
What can we expect? It will be a massive event. Even the empty Tiananmen Square in prep mode already looks impressive. More than 10,000 troops, over 100 aircraft, and hundreds of pieces of ground equipment will appear in the 70-minute military parade, which will be attended by twenty-six foreign heads of state and government.
Over the past two weeks, I’ve been tracking the trending hashtags related to the parade. Starting from August 11, there have been about 225 different popular hashtags on Chinese social media (Weibo, Douyin, Kuaishou) related to the parade and its preparations.
According to official discourse, as stated by Major General Wu Zeke (吴泽棵) and described China Daily, the military parade is meant to reaffirm China’s commitment to “defending the victorious outcomes of World War II” and “contributing to world peace and development.”
But the hashtags tell a somewhat different story.
💬 A brief note on how hashtags are made, with a focus on Weibo: a hashtag is created by placing a topic between two # signs, which then turns it into a clickable link. In theory, anyone can initiate a hashtag, but in practice, almost all of the trending hashtags related to the parade—as a major political event—are initiated and promoted by officials channels and Chinese state media outlets such as the Communist Youth League, People’s Daily, Global Times, and CCTV Military (央视军事).
I say “almost” because, although the online narrative is largely shaped by official rhetoric, a few hashtags are instead launched by commercial accounts, such as Weibo Military Affairs (微博军事) or Sina Military (新浪军事).
I found that the narratives around the military parade can roughly be grouped into four broad themes:
🔸 the collective memory of WWII, tied to patriotic remembrance and historical continuity;
🔸 military strength, focused on modernization and national power;
🔸 Chinese society, where youth participation and gender representation play an important role;
🔸 and China in the world, stressing diplomatic symbolism and the country’s international relevance.
The red thread through all of this is the power of the Chinese nation under the guidance of the Party.
#1: HISTORY: National Identity through Memory of WWII
Trending hashtags:
- #中国人民抗战胜利80周年# 80th Anniversary of the Chinese People’s Victory in the War of Resistance
- #这段与先辈的跨时空对话看哭了# This Cross-Time Dialogue With Forefathers Made People Cry
- #烽火战歌# Songs of Fire and War
- #让战歌点燃我们的烽火记忆# Let War Songs Ignite Our Fiery Memories
- #九三阅兵这些旗帜将亮相# These Flags Will Be Unveiled at the 9/3 Military Parade
Memories of World War II—more specifically, the Second Sino-Japanese War (1937–1945), known in China as the War of Resistance Against Japan (抗日战争)—have occupied a central place in online narratives this summer. I wrote about this remembrance of war, particularly in Chinese cinemas, in the previous newsletter.
Of course, it is no surprise that a national V-day event is about the history of war, but what is remembered and how this is done, managed by whom, says a lot about the present and the future.
Here, wartime memory serves as the foundation for Party legitimacy, national identity, and strength. Just as a tree is connected to its roots, the people are meant to remain connected to the history of war—a message that is continuously reiterated in Chinese media: never forget, always remember.
The connection between past and present is clarified through art, videos, and music. Wartime, anti-Japanese songs play a big role in the parade, and are also being revived in new settings, such as in a 10-part patriotic production released by CCTV ahead of the parade where these songs are performed by various artists in a historical stage performance that incorporates real WWII footage (watch on Youtube here).
This year, the “cross-time dialogue” (跨时空对话) video trend has also been promoted by official media, spreading (AI) videos imagining encounters where China’s wartime fighters meet modern-day soldiers, who then deliver the message to them that China won, setting their spirit “free” through the power of the new China (see videos).
There is an emphasis on wartime legacies and their continuity into the present military force.
One trending video shows a military training for the parade, with the troops shouting: “Never forget, never forget, never forget! It’s difficult? Think of the national humiliation. Tired? Think of our forefathers during the War of Resistance against Japan.”
The commander then says: “Exactly, this is why we hold military parades. It’s to remember history. Pay tribute to the martyrs. And especially, to carry forward the great spirit of the War of Resistance.”
Another trending topic focused on how the parade will, for the first time, feature new military flags. Under the leadership of the Party flag, national flag, and military flag, several new banners will make their debut, including flags for the PLA Cyberspace Force and the PLA Aerospace Force.
Not only is the debut of these flags symbolic, but so is the selection of their bearers: young, experienced soldiers with personal connections to the past. The Party flag bearer, Wang Zihao (王子赫), for example, is a descendant of WWII fighters. Chinese media have highlighted how he sees his role in the parade as a way to honor his family’s legacy—another example of the media’s emphasis on continuity and strength, grounded in the Party’s leadership.
#2: MILITARY: Showcasing China’s Strength and Modernization
Trending hashtags:
- #揭秘九三阅兵装备# Unveiling the Equipment of the 9/3 Parade
- #九三阅兵首次亮新型装备占比很大# High Proportion of New Weapons Making Debut at the 9/3 Parade
- #天坛和战机同框震一幕# Stunning Scene of the Temple of Heaven and Fighter Jets in the Same Frame
- #所有受阅武器装备都是国产现役主战装备# All Parade Equipment To Be Domestic Active Main Battle Systems
- #中国战机一出现就是硬核浪漫# The Moment Chinese Fighter Jets Appear, It’s Hardcore Romance
- #中国战机披上晚霞金甲# Chinese Fighter Jets Donned in Golden Armor of Sunset Glow
The upcoming parade is not only an event to commemorate history, but also a showcase of the rapid modernization of the People’s Liberation Army (PLA).
Weibo is filled with clips and commentary about the new generation of high-tech weaponry set to appear—from the 191 automatic rifle and the 99A main battle tank to fighter jets, combat drones, and ballistic missiles.

But past-meets-present themes also run through the military displays. Traditional weapons are featured alongside modern equipment, and the connection to history is reinforced through visual imagery that’s propagated by official channels.
The Communist Youth League, for example, shared a video that showed the ancient Temple of Heaven and modern fighter jets captured together in a single frame.
The romanticization of China’s military strength is clear: fighter jets glowing in the dawn light, dazzling sky formations, and military choreography executed with perfect precision.
Beyond the visuals, there is also a strong emphasis on military hardware being 100% made in China—developed and produced domestically, and actively in use.
#3: SOCIETY: Patriotic Youth, Strong Women
Trending hashtags:
- #想阅兵的心到达了顶峰# My Desire to Watch the Parade Has Hit a Peak
- #九三阅兵徒步方队最小队员只有17岁# Youngest Member of the 9/3 Parade Marching Unit Is Just 17
- #这就是又美又飒的中国仪仗女兵# These Are China’s Honor-Guard Women: Beautiful and Fierce
- #阅兵训练现场女民兵真飒# Women’s Militia at the Parade Training Base Are Truly “Sa” [Fierce]
- #仪仗女兵说誓做军中花木兰# Female Honor Guards Swear to Be the Mulan of the Army
Another thing that stands out in the official social media campaign surrounding the military parade is the effort by Chinese media to make the event appeal to a wider domestic audience, especially younger people, by highlighting elements that link the parade to everyday life and by featuring topics that speak to younger viewers.
One way this is done is through the use of internet slang and popular language, such as describing how “super hyped” everyone is for the parade (#九三阅兵期待值拉满#), or that watching China’s parade is “pure satisfaction” (#看中国阅兵一整个舒适了#).
There is also emphasis on how China’s youth play an important role in the V-Day events, with a high number of participants being post-2000s (#九三阅兵仪仗方队00后含量有点高#) and the youngest just 17 years old (#九三阅兵徒步方队最小队员只有17岁#).
The role of women is similarly spotlighted, with multiple stories focusing on the “heroic female militia” and the striking presence of female honor guards (仪仗女兵).

At the rehearsal grounds, one spokesperson of the female guards of honor declared the women swore to be like Hua Mulan for the army, referring to the legendary Chinese heroine who disguised herself as a man to fight for her family and country.
The phrase (#仪仗女兵说誓做军中花木兰#) went viral and drew widespread praise, though some commenters also questioned why the female honor guards wear skirts instead of trousers.
#4: CHINA IN THE WORLD: A Diplomatic Stage
Trending hashtags:
- #普京和金正恩等出席抗战纪念活动# Putin & Kim Jong‑Un Will Attend V-Day Commemorations
- #解读九三阅兵出席嘉宾名单# Decoding the Guest List of the 9/3 Parade
- #外媒关注普京和金正恩出席九三阅兵# Foreign Media Focus on Putin and Kim Jong-un Attending the 9/3 Parade
- #鸠山由纪夫参加九三阅兵# Yukio Hatoyama Will Attend the 9/3 Parade
- #日本妄图给中国九三阅兵按下暂停键# Japan’s Futile Attempt to Hit Pause on China’s 9/3 Parade
- #日本呼吁各国别参加九三阅兵意欲何为# What Is Japan’s Intention in Urging Countries Not to Attend the 9/3 Parade
A major theme on Chinese social media regarding the military parade revolves around who will attend, and what message that attendance sends.
On August 28, it was announced that Russian President Vladimir Putin and North Korean leader Kim Jong-un are both among 26 foreign heads of state and government leaders expected to attend the military parade.
That Putin would attend the upcoming major parade is no surprise, but the presence of Kim Jong-un is more noteworthy— especially alongside leaders from Iran, Pakistan, Cuba, Nepal, Myanmar, Malaysia, Vietnam, and Cambodia, with a clear absence of leaders from Western countries.
The gathering of Xi, Putin, and Kim Jong-un in the heart of Beijing is seen not just as a commemorative event, but as a symbolic ‘win’ for China. One political commentator on Weibo noted it was a loss for Washington, pointing out that Trump recently expressed his wish to meet Kim, while US–Russia efforts to end the war in Ukraine have yielded little progress. The September 3 attendance of these leaders underscores China’s shifting and expanding role on the global stage, as well as its alliances in an increasingly tense geopolitical climate.
On August 31, the Taipei Times published a piece about a symposium hosted by the Foundation on Asia-Pacific Peace Studies in Taipei, where several experts and academics discussed the meaning of the upcoming parade.
Steve Yates, former US deputy national security adviser, described the parade as ‘more political than military.’
Chang Kuo-Cheng (張國城), professor of international relations at Taipei Medical University, called it a ‘governance capability competition’ between China and the US, adding that the guest list is meant to signal that China, Russia, and North Korea stand united in the East against NATO.
Tung Li-wen (董立文), executive director of Asia-Pacific Studies, argued that the real highlight of the military parade is not the weapons, but who is invited to watch.
While the foreign guest list serves as a diplomatic barometer, the numerous press briefings, rehearsal videos, and multilingual livestreams highlight how the parade is staged as a global spectacle; a carefully choreographed show of Chinese power.
As the countdown to the September 3 parade reaches its final days, it is becoming clear that the spectacle serves multiple purposes. While the official narrative stresses its role as a tribute to global peace, the parade is just as much about projecting China’s unity and strength — and about Xi Jinping’s ultimate authority over the PLA — at a time of domestic economic stagnation and an unpredictable, turbulent international environment.
💬 In terms of hashtags, the military-themed ones are the most dominant on social media (about 60% of posts, by my count), followed by those stressing the parade’s international significance (18%), with more historical and social themes lagging behind. Still, who knows — the military parade could yet feature some surprise elements, which also wouldn’t surprise me.
Also want to watch the parade? There will be multiple broadcasts and livestreams available on Wednesday (for example, CCTV directly). The parade is expected to start at 10:00 AM Beijing time — though it might be worth tuning in earlier.
Will be watching closely, and I’ll share some key highlights once the parade concludes.
Best,
Manya
PS: What’s on Weibo is 100% reader-supported — every subscriber makes a difference! Spread the word to your China-watching friends or let your university library know. Group discounts available — just drop me a message. Thanks for your support!
What’s Featured
Selected stories from What’s on Weibo

A spoonful of laughter makes the message hit home | Chinese comedian Hei Deng (黑灯), who is legally blind, often uses his struggles with his disability for his sets, showing how stand-up comedy can spark laughter while simultaneously addressing deeper social issues.
Hei once joked about Chinese cities installing tactile paving made from slippery steel. Designed to guide the visually impaired, it instead puts them in danger on rainy days. Hei’s joke went viral, and, surprisingly, city officials in Shenzhen soon took action: they replaced the material and fixed the problem.

We’re recently seeing a boom in Chinese female comedians on China’s popular stand-up comedy shows. They’re not changing public infrastructure like Hei’s jokes did, but by tackling issues rooted in women’s everyday realities, they shine a light on societal blind spots regarding female experiences, and make a real impact through humor.
Insightful write-up by Wendy Huang Min.
What’s Trending
Popular Topics at a Glance
The big noodle debate | Whatever other important (world) news is going on, there’s one thing you can count on—train travel-related topics always go trending, simply because they directly concern the lives and little rituals of millions of Chinese travelers.
Right now, there’s a big discussion on Chinese social media about instant noodles on high-speed trains, as some stations have recently stopped selling instant noodles in light of broader measures to “maintain cleanliness.”
This triggered the Big Noodle Debate🍜
At the heart of the issue: everyone loves instant noodles during their train travels (cheap, convenient, there’s free boiling water—what’s not to love?). At the same time, the carriage becomes super smelly when everyone starts eating them—not to mention the hazards and mess when someone drops their cup.
And then the debate suddenly shifts to smoking on platforms : many travelers feel this is a much more pressing issue than the smell of noodles, as cigarette smoking before/during travel on the outside train platforms causes a real nuisance for people who just want some fresh air.
So what’s more annoying? Everyone having instant noodles on the train, or people smoking on the platforms outside the train? Or, either way, should they be able to keep on doing both? Click read more!
What else has been trending?
💡 We’ve recently introduced China Trend Report on What’s on Weibo, giving you more timely in-between updates on the trending topics of the moment.
A few noteworthy recent highlights:
📈 Chinese food delivery platform Meituan (美团) announced it will fully eliminate late-delivery penalties for its riders by the end of 2025, in response to growing public concern over safety and algorithm-driven stress for food delivery staff. Despite the positive side of the move, many commenters said it might put Meituan at a disadvantage if this will make food delivery slower. Read more.
📈 Shenzhen celebrated the 45th anniversary of its Special Economic Zone with a record-breaking drone light show featuring 12,000 drones. Watch video here.
📈 A tragic construction accident involving snapped steel cables at the Jianzha Yellow River Grand Bridge (尖扎黄河特大桥) in Qinghai—China’s first railway steel truss arch bridge across the Yellow River—has left at least 12 people dead. Read more.
📈 Xi’s recent visit to Tibet in light of the 60th anniversary of the Tibet Autonomous Region was labeled a “surprise visit,” but in reality, it was anything but—every detail and visual was meticulously orchestrated. Read more.
📈 Zong Fuli (宗馥莉, aka Kelly Zong) gave an exclusive interview to Caijing (财经) on the first anniversary of her appointment as chairwoman of the Chinese food & beverage producer Wahaha Group (娃哈哈集团), a meaningful move after a turbulent year. Read more.
What’s Noteworthy
Small news with big impact

A story with an unexpected twist | A famous mural depicting Chinese writer Lu Xun (鲁迅) holding a cigarette at the Lu Xun Native Place scenic area (near the author’s childhood home) has sparked heated debate after a visitor filed a complaint against it.
The visitor, Ms. Sun, not only submitted a complaint but also voiced her opinion online, suggesting that the mural should be altered, as she considered the image inappropriate and likely to have a negative influence on children.

Lu Xun (1881–1936), one of China’s most celebrated authors, was known for being a heavy smoker — reportedly consuming up to 50 cigarettes a day. The habit contributed to his early death; he passed away at just 56 and smoked until the end of his life.
There are numerous images of Lu Xun with a cigarette, but this is perhaps becoming more controversial in today’s climate, where both authorities and anti-smoking advocates are intensifying efforts to curb tobacco use and raise awareness of its dangers (see, for example, the recent rise of anti-smoking influencers in China).
The debate around Lu Xun and his cigarette also brings to mind Walt Disney. It is well known that photos of Disney at Disneyland have been retouched to remove the cigarette from his fingers, in an effort to hide his habit from children. As a result, he is frequently pictured with two fingers held together — a pose that became known as the “Disney point.” The gesture is widely used by Disneyland cast members, mostly to avoid cultural sensitivities around pointing with one finger, but some say it’s also a subtle nod to Walt himself.

However, Ms. Sun’s complaint about the Lu Xun mural was largely met with criticism. Most commenters argued that his image should not be altered, a stance later confirmed by authorities. On August 29, the Shaoxing Tourist Office issued a public statement, saying that out of respect for both history and art, the famous mural would remain unchanged.
Then came an unexpected twist. On August 30, Ms. Sun’s social media account was permanently closed after it was discovered that she had previously exploited anti-smoking campaigns as a pretext to illegally promote nicotine pouches, products which have not received production or sales approval in China.
In the end, it seems highly unlikely that anything will change about Lu Xun’s mural. After all, Lu Xun is not Walt Disney — his legacy is not about being a role model for children, but about his profound impact on Chinese literature and culture in the early 20th century.
That said, debates over how Lu Xun should — and should not — be remembered are nothing new. This is far from the first, and certainly not the last, online controversy over the “right” way to honor China’s most iconic writer.
What’s Popular
The latest obsession on China’s internet
$23 per centimeter | You thought (or hoped) the Labubu hype was over? Forget about it. This week, an additional ‘family member’ was added to the Labubu imperium: Mini Labubu (迷你LABUBU).
The keychain doll is a smaller, 10.5 cm version of the original Labubu, which has become a major worldwide success as a collectible designer toy and fashion accessory. (In case you are unfamiliar with Labubu’s story and why it’s actually a very Chinese product, read our deep dive on Labubu here, more about China’s designer toy craze here).
The August 28 online and offline release of the Mini Labubu series by Pop Mart sold out within minutes. Originally priced at 1106 RMB (US$154) for a full set, resale prices have now soared to 3200 RMB (US$450). The original price of a single mini Labubu is 79 RMB (US$11), but even those have gone up to 1700 RMB (US$238) in resale.
Despite the sales success, the Mini Labubus have also received significant criticism. Many collectors complained that the toys were “cheaply made” with loose threads, and a downgraded design with eyes that are printed rather than three-dimensional.
It is clear that Popmart, the company behind Labubu, is trying to keep the Labubu hype going, and turn its series from a trend into a lasting, internationally beloved character, perhaps not unlike Hello Kitty or Mickey Mouse—but then in the world of designer toys.
But that ambition demands a delicate balance: staying exclusive but still accessible, keeping high quality for reasonable prices, maintaining excitement over its product without changing it too fast, and being visible without becoming oversaturated. So far, Popmart is making all the right moves, and Mini Labubu has come to keep the flame alive. 🔥
This is an on-site version of the Weibo Watch newsletter by What’s on Weibo. Missed the last newsletter? Find it here. No longer wish to receive these newsletters? You can unsubscribe at any time while remaining a premium member.
Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.
Featured
Quick Eye: XChat, Orbán, and a Very Questionable Tripe-Strawberry Hotpot
A 2-minute overview of trending topics on Chinese social media, including XChat, Orbán’s defeat, and that tripe-strawberry hotpot.
Published
20 hours agoon
April 14, 2026
🔥 Quick Eye: What’s Trending in China in 2 Minutes (April 14 | week 16 | 2026) Part of Eye on Digital China by Manya Koetse, this is a quick catch-up on what’s trending and being discussed on Chinese social media right now. Subscribe here to receive the next issue in your inbox.
The Big Stories
📌 Evergrande trial China’s fallen property giant Evergrande, once the world’s most indebted developer, and its founder Xu Jiayin (许家印) are at the center of a much-anticipated public trial in Shenzhen on April 13-14. Xu pleaded guilty to charges including fundraising fraud, illegal deposit-taking, and corporate bribery. A verdict will be announced at a later date.
📌 Lululemon investigated over “forever chemicals” American brand Lululemon is under investigation in Texas over the potential use of PFAS chemicals in its athletic apparel, which have been linked to health risks such as cancer and fertility issues. Chinese netizens and media are closely following this story: mainland China is Lululemon’s second-largest market.
📌 Diplomatic line-up in Beijing While Spanish Prime Minister Sánchez is still in Beijing, UAE Crown Prince of Abu Dhabi Khaled also arrived in China on Tuesday. Vietnamese President Tô Lâm is meeting Xi Jinping, while Russia’s foreign minister Sergey Lavrov has also arrived, and the President of Mozambique is expected later this week. Chinese newspaper Yangcheng Evening News described it as “foreign leaders lining up to visit China” (“外国政要排队访华”). The framing presents world leaders as turning to China in a turbulent time, amid tensions around Iran and the Strait of Hormuz, and declining trust in the US.
The Quick Eye
👁
XChat, Musk’s “Western WeChat” opens pre-registration in mainland China app store
Musk has long said he wanted X to become a WeChat-like “super app,” and now he’s finally launching XChat, already dubbed the “Western version of WeChat” (西方微信) in China. The app is set to launch on April 17 on the Apple App Store, with pre-registration available to users in mainland China. It features end-to-end encryption, no phone number requirement, no advertising, anti-screenshot and disappearing-message functions, and integrated Grok AI.
Zhihu discussions note that while XChat’s “pre-order” function is visible to Chinese iOS users, the app will likely remain inaccessible. Beyond China’s stringent platform regulations, XChat requires an X account to log in, meaning users cannot get past registration. The irony of a privacy-focused app opening pre-registration in a market where X itself is blocked has not gone unnoticed, with many commenters treating it as something of a joke.
👁
Hungary’s Orbán defeated: Chinese netizens react to pro-EU shift
The Hungarian elections and Viktor Orbán’s defeat drew unusual attention on Chinese social media, where European politics usually aren’t a big deal. Beyond the historic loss, much of the discussion framed the outcome through a China–EU lens, especially in relation to the Russia–Ukraine war.
While state media stayed relatively neutral, some commentators emphasized that Orbán had been one of the EU’s most China-friendly leaders. Others, including Hu Xijin, pointed to more practical reasons — arguing that in the end, elections are decided by “bread and butter.”
👁
Audio recording: Shanxi judge accused of sexual harassment during divorce hearing
A judge at Lüliang Intermediate Court in Shanxi has come under fire after a woman accused him of molestation during her divorce proceedings. She says Judge Lü Yunsuo (吕云锁) summoned her under false pretenses and then groped, embraced, and kissed her in his office — an incident she secretly recorded on her smartwatch, capturing 16 minutes of audio.
Although she reported the case for months, no action was taken until news of the case and the recording circulated online, after which Lü was suspended. The case has sparked widespread anger, with many questioning why action was only taken after the situation drew public attention.
A Different Note
⭐
Tianjin University Library Q&A: Children Solve Existential Problems
A Q&A message board at Tianjin University Library (天津大学图书馆) went viral after primary school children visiting the campus answered questions left by university students. Some exchanges:

“How do you slow down growing up?”
— Child: “Enjoy the present.”
“What should I do if I’m unhappy?”
— Child: “Do something that makes you happy.”
“How can I get into Tianjin University?”
— Child: “I just came in on Open Day.”
“How do I find happiness again?”
— Child: “Watch Peppa Pig.”
“What is happiness?”
— Child: “Having an apple and thinking only about the apple.”
On My Feed
Bizarre Tripe & Strawberry Fusion Hotpot
Perhaps this needs a trigger warning for Sichuan foodies and hotpot purists, given the rather bizarre hotpot trend currently circulating on Chinese social media:
It’s Tripe-Strawberry Hotpot (毛肚草莓火锅), where you wrap fresh strawberries in organ meat (beef tripe 毛肚, máodǔ) — a somewhat sacred ingredient within Sichuan hotpot culture — before dipping them into spicy, simmering broth and eating them with your regular dipping sauce.

I’ve seen this pop up before, but it’s now gaining more traction—and not just as rage bait, since some people seem to genuinely enjoy it. Others, however, are shocked by how far hotpot food trends are going. One Weibo user wrote:
“First, I apologize to the tripe, then to the strawberries, to the hotpot, and fourth, to myself”😅
That’s it for today — more soon!
Best, Manya
P.S. If you find this useful and aren’t a paying subscriber yet, you can support my work and receive more updates by subscribing. You can do so here.)
Chapter Dive
Cancel-Proof: The Rise of China’s AI Actors
China’s AI actors are on the rise, and not everyone is buying it. The country’s microdrama industry offers a glimpse of what’s to come for the broader film and TV sector.
Published
5 days agoon
April 10, 2026By
Ruixin Zhang
Is this the real life? Is this just fantasy? In the fast-growing world of China’s AI microdramas, even virtual actors can’t escape reality. As production companies turn them into idols, audiences are voicing discomfort, while the future for human actors looks increasingly uncertain.
– By Ruixin Zhang and Manya Koetse
For Chinese audiences, AI in film and television is nothing new. In the fall of 2023, the first fully AI digital performer in a Chinese domestic drama, the character Erzhuang (二壮) in I Am Nobody (异人之下) sparked debate on Chinese social media.
Some fans, due to Erzhuang’s convincing northeastern Chinese dialect and natural expressions, almost couldn’t believe she wasn’t a real actress.

Erzhuang in I Am Nobody (异人之下) in 2023.
But Erzhuang was just the beginning.
In 2024, China Mythology (中国神话) was promoted by state media as China’s first fully AI-produced short drama series.
A year later, In My Heart, You Are One of a Kind (在我心中,你是独一无二) premiered as Hong Kong’s very first AI-generated short drama, a youth campus romance that sparked further discussion about whether AI actors could actually replace human actors.

From the two AI dramas from 2024 and 2025: China Mythology and In My Heart, You Are One of a Kind.
Those discussions were reignited in late March of this year when Shanghai-based production company Yaoke Media (耀客传媒) introduced two newly signed AI actors, Qin Lingyue (秦凌岳) and Lin Xiyan (林汐颜), who’ll be starring in the fantasy short drama Qinling (秦岭).

Qin Lingyue (秦凌岳) and Lin Xiyan (林汐颜)
Unlike earlier AI figures in microdramas, this high-profile ‘signing’ marks a shift: the company plans to develop these characters as independent IPs, much like human actors. In other words, they are to attract fans both through their on-screen performances and their off-screen ‘personalities.’
Soon after, the two AI actors created their own social media accounts on Douyin and Xiaohongshu, and began cultivating a sense of authenticity and ‘liveness’ (活人感).

A real-looking social media profile.
But as these digital performers and real actors become harder to distinguish, audience discomfort is growing, too.
The Rise of AI Microdramas
In China’s microdrama market, AI is already playing a dominant role, with “AI dramas” (AI剧 or AI短剧) standing out as a distinct creative category within the broader industry.
Microdramas, also simply known as short dramas, have been around in China for at least a decade, but have become especially popular in recent years due to their vertical, ultra-short formats, designed for quick mobile viewing and easy ‘binge watching.’ Microdramas typically run for 60 to 100 episodes, but with each episode lasting just one to three minutes, an entire season can be watched in an hour or two.
That format also makes the industry particularly well-suited to AI. It is large, fast-moving, and often operates on limited budgets, with productions turning around quickly. In this environment, using AI-generated effects and AI actors simply makes sense. This is very different from traditional drama production, which typically involves longer timelines, higher budgets, well-known actors, and less room for experimentation.
“AI is no longer just an add-on in China’s drama sector—it is an integral part of the production process”
As a result, AI is no longer just an add-on in China’s short drama sector—it is becoming an integral part of the production process, with digital actors helping to improve efficiency and reduce costs. With the launch of Bytedance’s Seedance 2.0, production costs for AI-generated videos have dropped significantly, further boosting the growth of AI microdramas.
The scale of this shift is already clear: AI microdramas are now often outpacing live-action productions on trending charts. In 2025 alone, one Zhejiang-based production company (刚刚好影视) released 229 AI micro-dramas, generating over 513 million views.
According to Sixth Tone, short dramas featuring AI actors already represented approximately 40% of the top 100 animated short dramas in January 2026.
Turning AI Actors into Real Idols
With AI and microdramas entering a kind of symbiosis, virtual actors are no longer disposable, one-off creations. They are evolving into continuous, persona-driven figures, often designed to resemble real celebrities—much like “fandom-driven actors” (流量演员), whose core function is to monetize fan attachment and sell fantasies rather than just act.
According to Yaoke Media, their plans for Qin Lingyue and Lin Xiyan are similar to those of idol models: they are expected to interact with fans, appear in multiple productions, and eventually become monetizable assets through brand endorsements and image licensing.
This also means they will likely take on the full spectrum of idol labor, including promotional events, fan service, and carefully manufactured on-screen chemistry—sometimes even “queerbaiting” (卖腐). (There’s no perfect English equivalent, but the term refers to deliberately staging romantic interactions between two male characters aimed in particular at a female “danmei” fans or “rotten girls” audiences who like indulging in such fantasies.)
In one AI costume drama, behind-the-scenes clips showed the lead actor and actress “live-streaming” together, answering fan questions, and deliberately hyping up their on-screen chemistry.

“Behind the scenes” livestream screenshots by AI actors.
Such human-coded content is now increasingly becoming an important part of the AI microdrama industry.
Some of these online videos also show the supposed perspective of “fans” and “staff” watching the actors walk around or interacting with them, creating a simulated world that some netizens feel is pushing a sense of “realness,” with comments like: “Please don’t force AI to act so human-like.”
“AI actors featuring in AI dramas that are watched by AI audiences, it’s the perfect closed loop”
For the same AI costume drama, some clips even mimic the perspective of ‘fansite admins’ (站姐)—dedicated fan photographers who typically capture and share candid, off-stage footage of real stars.

In one vlog by a supposed prop assistant, she appears as an overworked but witty crew member, taking viewers around the set, chatting with the leads, buying them coffee, and even stepping in as an extra.

“Behind the scenes” of an AI microdrama.
These glimpses of everyday, behind-the-scenes life all feel oddly real, but everything is AI-generated: the actors, the sets, the audience interactions, the staff, even the paparazzi (see example videos here and here).
For ordinary audiences, it is striking how deeply AI has already penetrated the film & television industry. Beyond criticisms of stiff expressions and rigid aesthetics, many netizens describe the new phenomenon as “uncanny” or “just too real😨.”
With AI actors now realistic enough to pass as human at a glance, but with small details like emotional expression still being off, that gap between being almost human but not quite creates a sense of discomfort among viewers, who dub these AI actors ‘stuffed monsters’ (缝合怪) or ‘stitched-together corpses’ (尸块).
More than the actors, it’s the entire ecosystem around them that makes us believe we’re watching “candid moments” of something that is not even alive. Screenwriter Wang Hailin (汪海林) was sarcastically commented on Weibo: “AI actors featuring in AI dramas that are watched by AI audiences 👍, it’s a perfect closed loop.”
‘Borrowing’ Facial Features
Besides the simulated “aliveness” of digital performers, another controversial issue surrounding the recent rise of China’s AI actors is whether these creations infringe on portrait rights. Since the debut of Qin Lingyue and Lin Xiyan, these AI figures have been criticized for appearing to use facial features from multiple real actors.
As online discussions intensify, more AI actors in microdramas have been found to resemble real celebrities. Fans of beloved Chinese celebrities such as Dilraba Dilmurat (迪丽热巴) and Xiao Zhan (肖战) have taken to Weibo to protest this kind of “face swapping” (AI换脸) and demand protection of their idols’ likenesses.

An “AI face swap” (AI换脸): an AI actor on the left, Xiao Zhan on the right.
Yaoke responded that these images were “derived from massive datasets on the internet” and did not replicate any specific individual’s features.
This only fueled further backlash. To many, the use of “massive data” suggests that anyone, celebrity or ordinary person, could potentially have their image appropriated.
“The vlogger discovered the face swap infringement after a friend recognized his face while watching the AI drama”
In related recent trending news, a Chinese content creator (白菜汉服妆造), who typically wears traditional Chinese clothing in his videos, accused Hongguo (红果短剧), ByteDance’s short drama platform, of using his likeness without authorization to create a greedy villain in the AI-generated drama Taohua Zan (桃花簪).

On the left: greedy villain in the AI-generated drama Taohua Zan. On the right: Chinese content creator (白菜汉服妆造).
The vlogger discovered the face swap infringement after a friend recognized his face while watching the drama. The series was later taken offline.
One problem is that legal frameworks around AI lag behind technological development: by the time victims try to fight back legally, the technology has already moved on, making enforcement almost impossible.
Better Than the Real Thing?
Despite the backlash against the AI-fication of China’s short drama industry, some netizens are more optimistic about its development.
One blogger recently noted that as many people have already formed near friendship-like emotional dependencies on chatbots like ChatGPT—initially seen as cold technological tools—it is entirely possible that audiences will also develop genuine attachment to AI actors.
Current limitations that still make AI actors feel stiff, such as robotic voices or unnatural expressions, will likely diminish as the technology continues to improve.
Some call binging on AI short dramas their “guilty pleasure,” just to watch the AI actors perform. As one Weibo user wrote: “The female characters are just so beautiful—seriously, unbelievably beautiful. And they’re becoming more and more realistic: their facial expressions, especially the way their mouths move, are incredibly precise. Even the makeup looks stylish, and the hair feels very real. I honestly find myself wondering what eyeshadow and mascara they’re using.”
But support for AI performers in China’s drama industry is not limited to guilty pleasures and tech enthusiasts. For some, it also reflects a broader weariness with the perceived lack of quality among human actors.
“If the performances of real actors are already no better than AI, why not use AI actors instead?”
China’s film and television industry’s strong focus on fandom culture and good-looking idols, combined with limited budgets and a lack of formal training, has produced a wave of actors who are widely criticized for poor acting and a lack of professionalism. They are also frequently caught up in controversies, from refusing to memorize lines to relying heavily on green-screen acting.
These criticisms intensified during the 2021 major scandal involving former drama actress Zheng Shuang (郑爽), who had long faced criticism over her acting. A leaked recording at the time revealed she was earning a staggering 2.08 million RMB per day (roughly $320,000 then). Since then, “2.08 million” (208万) has become a derogatory label for fandom-driven actors who get high pays despite low-quality performances.
Amid weak acting and a distorted pay structure, many viewers have been calling for change. A common sentiment is: if their performances are already no better than AI, why not use AI actors, and give real actors a sense of crisis?
From Cancel Culture to AI Actors
But will the use of AI actors actually push the industry to improve human actors, or simply replace them?
Some Chinese industry insiders remain optimistic, arguing that AI can never fully replicate the nuance of human emotion. Among those who have spoken out are A-list actors such as Zhang Ruoyun (张若昀) and Feng Yuanzheng (冯远征), president of the Beijing People’s Art Theatre.
Others, however, are less optimistic.
“China’s “cancel culture” will eventually make AI actors an increasingly attractive bet for industry investors”
Agan Jackie (阿甘Jackie), a streamer working in the film industry, pointed out in a recent podcast that China’s “cancel culture” will eventually make AI actors an increasingly attractive bet for industry investors.
Although there’s “cancel culture” in the Western entertainment industry as well, the moral bar for Chinese celebrities is exceptionally high: anything from tax evasion to littering, simply being rude to fans could destroy an actor’s commercial value. The superstar Fan Bingbing (范冰冰), for example, disappeared from public view after a tax evasion scandal. Even after repaying her debts, she is still effectively banned from mainland productions.
China’s cancel culture is also closely tied to political red lines. One remark or move – intended or not – could end a career overnight. Zhang Zhehan (张哲瀚), an actor who quickly rose to fame a few years ago, vanished from the industry after photos surfaced of him posing near the Japanese Yasukuni Shrine.
For production companies and streaming platforms, such unpredictability creates a high-investment, high-risk environment. “Scandal-proof” AI actors offer a low-risk substitute.
This perhaps also plays a major role in why major streaming platforms such as Tencent and iQiyi are now promoting or encouraging the use of AI actors through AI feature film experiments, with the first fully AI-generated commercial blockbusters expected to be released later this year.
A Glimpse into the Future
At the recent China TV Drama Production Industry Conference, it became clear that the industry is undergoing something of an earthquake, with major changes ahead: while top actors will continue to function as traffic drivers, demand for human actors is expected to decline, and much of the mid- and lower-tier acting segment (such as extras and body doubles, but also voice actors) could largely disappear as it becomes replaceable by AI.
The microdrama industry, already heavily infiltrated by AI, offers a glimpse of the future of the broader TV and film industry when it comes to digital performers.
Microdrama actress Zhou Ye (周野) recently said that her pay has been slashed by 50% since AI-driven microdramas flooded the market, leaving many more actors jobless. For the 140,000 registered extras at Hengdian World Studios, China’s largest filming base, these developments could have far-reaching consequences.
Sometimes, these actors even sign away their fate—quite literally—as some companies now require “AI authorization” clauses as a condition of employment, effectively selling their digital likeness just to get a job. Companies can then create AI actors based on real individuals. Chinese talent management company Yuxiao Media (聿潇传媒) has introduced six such AI actors, directly modeled on real performers.
“The microdrama industry, already heavily infiltrated by AI, offers a glimpse of the future of the broader TV and film industry when it comes to digital performers”
One of these, influencer Han Anran (韩安冉), openly stated during a livestream that she had sold her likeness rights for AI creation. Playing into public criticism of her acting and heavily altered appearance, she said this was the best way to monetize her image. She even wondered that if her AI doppelganger were ever to win an award, whether she or the AI should go on stage to accept it.

Han Anran (韩安冉) on the left and the AI actress modeled after her on the right.
Perhaps nobody likes to see ordinary actors’ livelihoods being taken over by AI. But despite concerns about shrinking job opportunities, China is unlikely to see Hollywood-like strikes, as it lacks unions or organizations comparable to SAG-AFTRA or the AFL-CIO, which focus on labor representation beyond awards and industry guidelines.
For now, the only collective pushback against the full “AI-fication” of the industry comes from Chinese netizens themselves: boycotting platforms and production companies using AI actors, and voting with their views. Ultimately, only when public demand for realness becomes strong enough to threaten profits—or when laws finally catch up—will there be a sense of security for the people behind the screen—the real ones.
By Ruixin Zhang, with editing and additional context by Manya Koetse
©2026 Eye on Digital China/Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
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