China Arts & Entertainment
Weibo Night: All the Winners and the Highlights of the 2022-2023 Weibo Awards Ceremony
The main winners and trending topics surrounding the 2022/2023 Weibo Night Awards Ceremony.
PREMIUM CONTENT ARTICLE
Weibo Night was one of the biggest trends on Weibo this week. Weibo Night (#微博之夜#) is the yearly much-anticipated live-broadcasted ceremony that looks back on Sina Weibo’s hottest celebrities, entertainment productions, and happenings of the last year.
Hosted by the Sina media company, the night has been a recurring event since 2003 – long before the Sina Weibo platform was launched. The night was initially known as the ‘Sina Grand Ceremony’ (新浪网络盛典) until it turned into the ‘Weibo Night’ (微博之夜) in 2010.
During the ceremony of Weibo Night, which took place on the evening of March 25 in Shanghai and was broadcasted live on Weibo and on Sina, various prices were awarded in categories such as ‘The Hottest Weibo Celebrity of the Year’ (微博年度热度人物), ‘The Movie of the Year’ (年度电影), ‘Drama of the Year’ (年度电视剧), ‘Weibo Original Musician of the Year’, and ‘Weibo King & Queen.’
The award ceremony is always much anticipated since it is attended by all the big stars of the Chinese entertainment world, including the most famous actors/actresses, musicians, and online influencers.
What they are wearing is a big part of online discussions on Weibo Night, and with some celebrities changing their outfits during the night, talking about what they wear and who shines the brightest on the red carpet and who sits where is part of the fun.
So many stars in a row! Many thought that Yang Mi, in the red dress, was one of the best-dressed celebrities of the night; others thought it was Angelababy (杨颖), who is sitting next to her. Image via Weibo.
The hype surrounding the event begins long before the actual award ceremony as Weibo users can vote for their preferred candidates, and the shortlist of winners, based on Sina Weibo’s annual “Weibo Index,” is also published prior to the event.
The event is an important one for Weibo as a platform, not just because it drives massive traffic to the site, but also because all the celebrities have a strong Weibo presence and, throughout the night, express their love for the platform.
It is also important for celebrities, as it is an opportunity for them to promote themselves and the projects they are working on. Many celebrities do special photoshoots before the event and change outfits multiple times to make the most of their participation in the event.
As you can see below, there are so many categories during the award show, and some are actually really similar. This gives the idea that more important than the awards themselves is the showcasing of Weibo’s most popular celebrities.
On Weibo, the event was promoted using the slogan “Make the world more beautiful with the power of Weibo” (“以微博之力•让世界更美”).
Although the award ceremony is taking place in 2023, they are referred to as the 2022 Weibo Night since it mostly covers the year 2022, but also part of 2023, up to Spring Festival. For an overview by What’s on Weibo on the biggest topics of 2022 see this article.
THE RED CARPET
On Weibo, the hashtag “Weibo Night Red Carpet Livestream” (#微博之夜红毯直播#) received a staggering 610 million views this week.
The live stream of the red carpet was suddenly canceled midway, as there allegedly were too many fans gathering, and cancellation was done as a safety precaution.
Some videos surfacing on social media during the day also showed many fans around the area and some food delivery staff shouting out names to bring the right order to the right customer in the midst of the crowds.
MOST IMPACTFUL EVENTS
Weibo Night started with the presenters (Nigermaidi Zechman 尼格买提·热合曼 being one of them) announce an overview of the Weibo news topics that became a part of people’s collective memory over the past year.
The video shows different topics that went trending on Weibo in 2022-2023 with news footage. The video is divided into different segments.
▶︎ Under the topic of “conflict and disaster,” they listed the following (please note that not all hashtags are literally translated, but conveying the meaning so that everyone will understand what it is about):
• Tonga Volcanic Eruption and Tsunami #汤加火山喷发# (780 million clicks on Weibo)
• Russia-Ukraine War (#俄乌局势#) (10.1 billion clicks on Weibo) (read more)
• US Federal Reserve Interest Increase (#美联储加息#）(320 million clicks on Weibo)
• Europe’s Cold Winter (#欧洲寒潮#) (110 million clicks on Weibo) (related article)
• China Eastern Airlines Flight 5735 (#MU5735#) (5.6 billion clicks on Weibo) (read more)
• Turkey-Syria Earthquake (#土耳其强震#) (510 million clicks on Weibo) (related article)
• Assassination of Japan’s former Prime Minister Shinzo Abe (#安倍普三身亡#) (2.5 billion clicks on Weibo) (more here)
▶︎ A text on the screen then emphasizes how love and kindness can shine through in times of struggle and catastrophe, and the following events are listed:
• Sichuan Luding Earthquake (#四川泸定地震#) (1.59 billion clicks on Weibo) (read here)
• Missing Man Found 17 Days after Luding Earthquake (#泸定地震中失联17天的甘字找到了#) (2 billion clicks on Weibo)
• Building a Great Wall of Fire [to Prevent Wild Fire from Spreading] (#他们用微光筑起防火长城#) (1.43 billion clicks on Weibo) (read)
• Young Courageous Heroes to the Rescue (#这些娃儿侠肝义胆#) (540 million clicks on Weibo) (more)
▶︎ Then the text on the screen says: “There will always be people who create miracles by challenging oneself.”
• Kipchoge Won Men’s Marathon World Record (#吉普乔格打破男子马拉松世界纪录#) (120 million clicks on Weibo)
• Argentina Wins World Cup (#阿根廷冠军#) (3.9 billion clicks on Weibo)
• Eileen Gu Wins Gold (#谷爱凌金牌#) (4.1 billion clicks on Weibo) (related articles)
• Su Yiming Wins Gold (#苏翊鸣金牌#) (1.7 billion clicks on Weibo)
• Xu Mengtao Wins Gold (#徐梦挑金牌#) (1 billion clicks on Weibo)
• China Wins Its First Gold of the Games (#短道速滑中国队北京冬奥会首金#) (1.37 billion clicks on Weibo)
• China Wins in Women’s Asian Cup (#中国女足亚洲杯冠军#) (2.8 billion clicks on Weibo)
▶︎ The text on the screen then says: “There will always be people who firmly believe that there will be Spring after longing for it.”
• China Cancels Circuit Breaker Measures for Inbound Flights (#入境航班熔断机制取消#) (150 million clicks on Weibo)
• End to [Covid-19] Travel Code Service (#行程卡下线#) (550 million clicks on Weibo)
• Goodbye Health Code (#告别健康吗#) (1.19 billion clicks on Weibo) (read here)
• Hello, 2023 (#你好2023#) (670 million clicks on Weibo)
▶︎ Text: “There will always be people who restart first after facing difficulties.”
• Full River Red Breaks 4.5 Billion at Box Office (#满江江实时票房破45亿#) (170 million views on Weibo)
• Wandering Earth 2 Breaks Box Office 4 Billion (流浪地球2票房破40亿) (290 million clicks on Weibo)
• Boonie Bears Guardian Code Breaks 1.4 Billion at Box Office (#熊出没之伴我熊芯票房破14亿#) (120 million clicks on Weibo)
• The Knockout (#狂飙#) (1 billion clicks on Weibo)
• A Lot of Concerts (#好多演唱会#) (110 million views)
▶︎ “There will always be people who turn a seed once planted into glory.”
• China Discovers New Moon Mineral (#月亮上发现嫦娥石#) (160 million clicks on Weibo)
• China Launches Third Aircraft Carrier (#我国第三艘航母下#) (1 billion clicks on Weibo)
• China’s C919 Jet Obtains Certificates for Commercial Flight (C919交付准备工作正有序推进) (190 million views)
• China’s Shenzhou-14 Manned Space Mission (#神十四发射成功#) (490 million clicks on Weibo)
• China Space Station Completes T-shape Basic Structure Assembly (#中国空间站“T”字基本构型在轨组装完成#) (140 million clicks on Weibo)
• Chinese Astronauts’ Firt Space Meeting (中国航天员首次太空会师) (110 million views on Weibo)
• China’s Shenzhou 14 Returns on Earth (#神十四返回地球#) (490 million clicks on Weibo)
Highlighted events: Tribute to China’s Firefighting Heroes
After the overview of all of these big topics, Chinese spaceflight Shenzhou 14 was highlighted and honored as one of the most important Weibo events of the year, together with the Chongqing wild fires.
Yang Zi, dressed in a black dress, was the actress to deliver a speech to pay tribute to the heroes of the Chongqing wildfires.
MOST INFLUENTIAL IN MUSIC
Weibo Breakthrough Artist of the Year
Voted as musicians that made the biggest breakthrough were:
• Liu Yuxin (刘雨昕), Guizhou-born singer/dancer
• Ouyang Nana (歐陽娜娜), Taiwanese singer, musician, and actress
• Shan Yicun (单依纯), Chinese singer and former winner of The Voice of China
▶︎ In this same category, the group INTO1 received the award for the most notable breakthrough pop group of the year. The group received attention on social media for their extremely correct posture during the award ceremony.
INTO1 was like its own little army during Weibo Night (image via Weibo).
Best Newcomer and Rising Stars
In the category of rising star awards – or those having made the biggest “leap” (微博年度飞跃音乐人), – are:
• Ayunga (阿云嘎), Mongolian musical theater actor, singer, and songwriter
• Gina Alice Redlinger (吉娜爱丽丝), German-Korean pianist who happens to be married to the renowned Chinese pianist Lang Lang
• Dany Lee (李斯丹妮), Chengdu-born singer
▶︎ Boy band BOYSTORY was among the first to receive an award during Weibo Night, namely that of the best newcomer pop group (微博年度新锐团体).
Weibo’s Original and Influential Musician of the Year
• Wang Yuan (王源)
▶︎ Wang Yuan (王源, also known as Roy Wang) won the award for Original Musician of the Year. Born in 2000, Wang is mostly known as a member of the hugely popular TFboys idol group that debuted in 2013, but his solo career has also been thriving for years.
Roy Wang accepts his award at the Weibo Night, images by Sina Weibo.
• Li Yuchun (李宇春)
Li Yuchun shared a photo of her outfit on her own Weibo account.
▶︎ Li Yuchun (李宇春), once known as China’s “most handsome supergirl,” received the award for Weibo Influential Musician of the Year. Since winning the nationwide talent show ‘Supergirl’ (Chaoji Nüsheng) and appearing on the cover of Time Magazine Asia in 2005, Li Yuchun has become a household name in China and managed to stay popular. During Weibo night, she wore a beautiful white suit and was one of the few ladies not wearing a long dress for the occasion (Eileen Gu also wore pants!). Li Yuchun also performed at the event later on in the show.
Weibo Outstanding Musician of the Year
In the “Outstanding Singers” category, the awards went to the popular female singers:
• Yu Wenwen (于文文)
• Yuan Yawei (袁娅维)
• Zheng Suyan (郑秀妍)
Weibo Music of the Year
The award for Weibo Music of the Year (微博年度人气音乐) went to the following songs:
• “Just Like Sunshine” (像阳光那样) – Wang Yibo (王一博)
• “To Find You” (寻一个你) – Liu Yuning (刘宇宁)
• “Worry-Free” (花开忘忧) – Zhou Shen (周深)
MOST INFLUENTIAL IN ACTING
Weibo Breakthrough Actor of the Year
• Wang Yibo (王一博)
▶︎ Wang Yibo (王一博) is the winner of the Weibo Breakthrough Film Star of the Year. Wang (1997) has been super popular in China for years. Born in Henan, he is a multi-talent and is active as an actor, singer, dancer, rapper, and professional road motorcycle racer. In 2014, Wang debuted as a member of the South Korean-Chinese boyband UNIQ. Since then, his career has been thriving and he has starred in various popular productions, such as 2019 drama The Untamed (陈情令).
The Weibo Breakthrough Actor of the Year Award (微博年度突破演员), given to those actors who made a significant breakthrough in their careers during the past year, went to:
• Han Dongjun (韩东君)
• Jin Chen (金晨)
• Li Yitong (李一桐)
• Liu Yuning (刘宇宁)
• Xu Kai (许凯)
• Zhang Jingyi (张婧仪)
Newcomers, Rising, and Eye-Catching Actors of the Year
The award for best newcomer went to young actors:
• Hu Lianxin’er (胡连新儿)
• Wang Churan (王楚然)
• Wang Jiayi (王家义)
• Wu Xuanyi (吴宣仪)
• Zhang Yifan (张艺凡)
• Zhou Yiran (周艺然)
The Rising Actors Award (微博年度飞跃演员) went to:
• Bai Lu (白鹿)
• Guan Xiaotong (关晓彤)
• Mao Xiaotong (毛晓彤)
• Song Yi (宋轶)
• Tang Jianji (檀健次).
The ‘Eye-Catching Actors’ award (微博年度瞩目演员), which is about those actors who have achieved significant popularity and influence on social media, went to:
• Wang Jun (王俊)
• Wang Hedi (王鹤棣)
• Wu Lei (吴磊)
• Yu Shuxin (虞书欣).
The Weibo award for most promising or hard-working actors (微博年度进取演员) went to:
• Chen Zheyuan (陈哲远)
• Hou Minghao (侯明昊)
• Li Landi (李兰迪)
• Shen Yue (沈月)
• Tian Xiwei (田曦薇)
• Wang Ziyi (王子异)
• Zhang Linghe (张凌赫)
Tian Xi wei in Sophie Couture for Weibo Night, photos via Sina Weibo.
▶︎ Chinese actress Tian Xiwei stood out with a beautifully designed pink dress by Sophie Couture.
Weibo Attractive Actors of the Year
Honored as the most “attractive” actors of the year are:
• Gao Ye (高野)
• Pan Yueming (潘粤明)
• Tong Yao (童瑶)
• Wang Yang (王洋)
Weibo Night Performers of the Year
The Weibo award for performance of the year (微博年度表现力演员) went to:
• Dilraba Dilmurat (迪丽热巴), Chinese actress who recently starred in the popular series You Are My Glory (这个杀手不太冷静)
• Li Xian (李现), Chinese actor who starred in TV series Meet Yourself (which actually boosted Yunnan tourism)
• Yang Zi (杨紫), one of the big stars of the night who starred in multiple successful productions recently
Weibo Public Favorite Actors of the Year
The Weibo Public Favorites Actors of the Year awards, also called the Weibo Word-of-Mouth Actors of the Year (微博年度口碑演员) award, went to:
• Ma Li (马丽)
• Song Jia (宋佳)
• Yao Chen (姚晨)
▶︎ Of course, Yao Chen should be on this list – although Yao Chen is not necessarily China’s number one actress, she was one of the first celebrities to share her personal life on Weibo since 2009,and interact with her fans. On Weibo, she talks about her everyday life, family, news-related issues, work, and fashion. She posts a lot personal pictures every day. Yao Chen’s popularity as an actress and philanthropist combined with her frequent Weibo updates and closeness to her fans have made her a huge Weibo celebrity.
▶︎ Ma Li (马丽) has been in the limelight a lot reently. The Chinese actress starred in Too Cool to Kill (这个杀手不太冷静) and was a hit star during the Spring Festival Gala.
Weibo Quality Actor of the Year
They received the Quality Actor of the Year (微博年度品质演员) Award at the Weibo Award stage:
• Xiao Zhan (肖战)
• Liu Yifei (刘亦菲, Crystal Liu)
• Zhang Ruoyun (张若昀)
▶︎ Zhang is known for his acting work in various productions and well-known dramas, such as Joy for Life (2019). In 2022, he starred in Under The Microscope, a series about a math genius who ends up in a complex web of corruption and lies after he discovers a major tax discrepancy in his county’s finances.
Weibo Awards for Fine Acting of the Year
The award for realistic acting / fine acting (微博年度质感演员) went to some of China’s most renowned actresses, namely:
• Yang Mi (杨幂), the super popular actress who recently starred in Thank You Doctor (谢谢你医生)
• Angelababy (杨颖), the multitalented celebrity who often makes it to Weibo’s top trends
• Tong Liya (佟丽娅), actress and dancer of Xibo ethnicity who won many awards for her acting work
• Liu Shishi (刘诗诗), the renowned actress who is commonly praised for her quality acting
The actresses take their award at the Weibo Night stage.
▶︎ This became a much talked about moment since it was the first time for Angelababy to be at an event with Chinese actor Huang Xiaoming. The moment Angelababy went on stage, the camera focused on Huang who spoke a few words with Li Bingbing who sat right next to him. This sparked discussions on what he said at that moment, and simlarly, when Huang was on stage, people wanted to know what Angelababy was saying to Yang Mi. Oh, if only you could be a fly on the wall!
Weibo Award for Influential Actor
The award for actor that had the most influence / impact on Chinese social media thi year (微博年度影响力演员) went to:
• Li Bingbing (李冰冰)
▶︎ Li Bingbing shared the stage with Li Yuchun for this award, as Li Yuchun was honored for being the most influential musician.
MOST INFLUENTIAL IN MOVIES
Weibo Breakthrough in Film
The awards for the most notable breakthrough in film (微博年度突破电影人) went to:
• Wang Yibo (王一博)
• Da Peng (大鹏)
• Zhang Chiyu (张吃鱼/张迟昱)
The breakthrough in film winners, photo shared by Da Peng on Weibo.
▶︎ Da Peng, who is always quite active on Weibo (@大鹏董成鹏), is the director and screenwriter for the Chinese comedy movie Post Truth (保你平安) about a former mob boss who has now ventured in the business of selling burial plots and finds himself in the middle of a rumor scandal after the death of one of his clients.
Weibo Quality and Impactful Films of the Year
Honored in the category of “quality film” of the year (微博年度品质电影):
• Moon Man (独行月球)
• Song of Spring (妈妈)
• Lighting Up the Stars (人生大事)
• Hidden Blade (无名)
Honored in the category of films that made the most impact on Weibo (微博年度影响力电影), meaning they generated the most online discussions and often topped the Weibo trending lists:
• Wandering Earth 2 (流浪地球2)
• Full River Red (满江红)
• Home Coming (万里归途)
Weibo Quality Filmmakers of the Year
The award for quality film influentials of the year (微博年度品质电影人) went to:
• Lei Jiayin (雷佳音)
• Jackson Yee (易烊千玺)
• Rao Xiaozhi (饶晓志)
• Wen Muye (文牧野)
▶︎ Wen Muye directed the 2022 movie Nice View (奇迹·笨小孩) which stars Jackson Yee and tells the story of the 20-year-old Jing Hao who comes to live in Shenzhen to look after his little sister Tong Tong after the unexpected death of their mother. Rao Xiaozhi directed Home Coming, one of the major box office hits of 2022.
Best Movies of the Year
The most beloved movies of the year on Weibo (微博年度人气电影) are：
• Hidden Blade (无名)
• Wandering Earth 2 (流浪地球2)
• Home Coming (万里归途)
▶︎ Hidden Blade is a 2023 Chinese World War II espionage thriller directed by Cheng Er. ‘Home Coming’ (万里归途) is inspired by China’s overseas citizens protection response during the 2011 Libya crisis, and it sparked waves of nationalistic sentiments earlier in 2022.
▶︎ The sci-film Wandering Earth 2 became a box office hit in 2023 and has already become a part of China’s online culture in terms of visuals, memes, and vocabulary.
Weibo Most-Watched Movie Person of the Year
The award for Weibo Most-Watched Movie Personality (微博年度关注电影人) went to:
• Karry Wang (王俊凯)
• Li Yu (李玉)
• Yang Lina (杨荔钠)
▶︎ Yang Lina wrote and directed the 2022 film Song of Spring (妈妈), which tells the moving story of an 85-year-old mother caring for a 65-year-old daughter with Alzheimer’s disease.
Weibo Most Influential Director of the Year
▶︎ Zhang Yimou (张艺谋) received the award for most influential director of the year. The renowned director’s latest film Full River Red (满江红), a historical suspense comedy film starring Shen Teng and Jackson Yee, became a hit during the Spring Festival holiday and is China’s sixth highest-grossing box office entry of all time.
MOST INFLUENTIAL IN TV
Weibo Drama of the Year
This honors the Weibo serialized dramas of the year (微博年度剧集):
• Love Between Fairy and Devil (苍兰诀)
• Draw The Line (底线)
• Wild Bloom (风吹半夏)
• The Knockout (狂飙)
• The Three-Body Problem (三体)
• Bright Future (县委大院)
• Love Like the Galaxy (星汉灿烂·月升沧海)
• The Story Of Xing Fu (幸福到万家)
• The Blue Whisper (驭鲛记之与君初相识·恰似故人归)
Weibo Drama of the Year
• The Oath of Love (余生，请多指教) – Yang Zi and Xiao Zhan both star in this drama about a romance between a doctor and pianist
• Being A Hero (冰雨火) – crime and mystery drama featuring Chen Xiao and Wang Yibo
• Immortal Samsara (沉香如屑·沉香重华) – xianxia drama starring Yang Zi and Cheng Yi
Variety Show of the Year
• Street Dance of China 5 (这就是街舞5) – reality competition show focused on street dance
• Time Concert: Season 2 (时光音乐会2) – music variety show
• Hello, Saturday! (你好星期六) – variety show including games, interviews, and more
MOST INFLUENTIAL WEIBO CELEBRITIES
Weibo Influential Sports Personality of the Year
The award for Weibo’s Annual Most Influential Sport Person (微博年度影响力体育人物) went to:
• Eileen Gu (Gu Ailing)
• Ren Ziwei (任子威)
▶︎ 2022 really was the big year of Eileen Gu (@青蛙公主爱凌, 6.5 million fans), the America-born Olympic freestyle skier and gold medalist who came out for China. Although Gu could not attend the Spring Festival Gala earlier this year, she did attend Weibo Night, wher she changed outfits twice and also gave some interviews. For more about the Year of Eileen Gu, see our article here.
Hottest Celebrities of the Year
• Xiao Zhan (肖战)
• Yang Zi (杨紫)
• Wang Yibo (王一博)
▶︎ Xiao Zhan, Yang Zi, and Wang Yibo were the big winners of the Weibo Night. They all received the awards as the most popular Weibo celebrities. Xiao Zhan has over 31 million followers on Weibo (@X玖少年团肖战DAYTOY); Yang Zi has over 60 million (@杨紫); Wang Yibo (@UNIQ-王一博) has over 40 million.
A moment of Xiao Zhan sitting by himself, with his back super straight and a serious face, also went viral on Chinese social media.
▶︎ Besides both being super popular on Weibo, Xiao Zhan and Wang Yibo have more in common: they both starred together in the 2019 Chinese television series The Untamed, which is also very popular within online boys’ love communities.
The popular actress and singer Yang Zi, also known as Andy Yang, is also known for starring in various hit dramas such as Ode to Joy, Ashes of Love, Go Go Squid!, and Oath to Love.
Weibo Annual Favorite Person
The Weibo celebrities with the most likability are:
• Chinese table tennis player Sun Yingsha (孙颖莎)
• Professional esports multigame player Yi Nuo (一诺)
• South-Korean-born Chinese short track speed skater Lin Xiaosha (林孝埈)
The Queen and King of Weibo
• Hu Ge (胡歌)
• Liu Yifei (刘亦菲, Crystal Liu)
▶︎ The most anticipated awards of Weibo Night are those of the Weibo Queen and King. This year, Hu Ge (胡歌) was voted Weibo King while Liu Yifei (刘亦菲, Crystal Liu) accepted the Weibo Queen award. Liu Yifei is a Chinese-American actress who is most famous outside of China for starring in Disney’s Mulan live-action movie. Liu Yifei, who was recently announced as the new global spokesperson for Bvlgari, wore a spectacular Elie Saab dress to the Weibo night awards.
▶︎ Liu was reunited on stage with Weibo King Hu Ge, with whom she starred in the popular Chinese TV drama series Chinese Paladin. Hu Ge has previously won numerous awards for his acting, including the Best Actor Award at the 2013 Golden Eagle Awards and the Best Actor Award at the 2016 China Britain Film Festival. He is also popular as is a singer in China.
By Manya Koetse
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China ACG Culture
Beyond the Box Office: What’s Behind Ne Zha 2’s Success?
The impact of Ne Zha 2 goes beyond box office figures—yet, in the end, it’s the numbers that matter most.
FROM THE WEIBO WATCH PREMIUM NEWSLETTER
These days, everybody is talking about Ne Zha 2 (哪吒2:魔童闹海), the recent hit film about one of China’s most legendary mythological heroes. With its spectacular visuals, epic battles, funny characters, dragons and deities, and moving scenes, the Chinese blockbuster animation is breaking all kinds of records and has gone from the major hit of this year’s Spring Festival film season to the 7th highest-grossing movie of all time and, with its 13.8 billion yuan ($1.90 billion USD) box office success, now also holds the title of the most successful animated film ever worldwide.
But there is so much more behind this movie than box office numbers alone. There is a collective online celebration surrounding the film, involving state media, brands, and netizens. On Weibo, a hashtag about the movie crossing the 10 billion yuan ($1.38 billion) milestone (#哪吒2破100亿#) has been viewed over a billion times. Social media timelines are filled with fan art, memes, industry discussions, and box office predictions.
The success of Ne Zha 2 is not just a win for China’s animation industry but for “Made in China” productions as a whole. Some argue that Ne Zha‘s triumph is not just cultural but also political, reinforcing China’s influence on the global stage and tying it to the ongoing US-China rivalry: after growing its power in military strength, technology, and AI, China is now making strides in cultural influence as well.
In a recent Weibo post, state broadcaster CCTV also suggested that Hollywood has lost its monopoly over the film industry and should no longer count on the Chinese market—the world’s second-largest movie market—for its box office dominance.
Various images from “Ne Zha 2” 哪吒2:魔童闹海
The success of Ne Zha 2 mainly resonates so deeply because of the past failures and struggles of Chinese animation (donghua 动画). For years, China’s animation industry struggled to compete with American animation studios and Japanese anime, while calls grew louder to find a uniquely Chinese recipe for success—to make donghua great again.
🔹 The Chinese Animation Dream
A year ago, another animated film was released in China—and you probably never heard of it. That film was Ba Jie (八戒之天蓬下界), a production that embraced Chinese mythology through the story of Zhu Bajie, the half-human, half-pig figure from the 16th-century classic Journey to the West (西游记). Ba Jie was a blend of traditional Chinese cultural elements with modern animation techniques, and was seen as a potential success for the 2024 Spring Festival box office race. It took eight years to go from script to screen.
But it flopped.
The film faced numerous setbacks, including significant production delays in the Covid years, limited showtime slots in cinemas, and, most importantly, a very cold reception from the public. On Douban, China’s biggest film review platform, many top comments criticized the movie’s unpolished animation and special effects, and complained that this film—like many before it—was yet another Chinese animation retelling a repetitive story from Journey to the West, one of the most popular works of fiction in China.
“Another mythological character, the same old story,” some wrote. “We’re not falling for low-quality films like this anymore.”
The frustration wasn’t just about Ba Jie—it was about China’s animation industry as a whole. Over the past decade, the quality of Chinese animation films has become a much-discussed topic on social media in China—sometimes sparked by flops, and other times by hits.
Besides Ba Jie, one of those flops was the 2018 The King of Football (足球王者), which took approximately 60 million yuan ($8.8 million) to make, but only made 1.8 million yuan ($267,000) at the box office.
Both Ba Jie, which took years to reach the screen, and King of Football, a high-budget animation, ended up as flops.
One of those successes was the 2019 first Ne Zha film (哪吒之魔童降世), which became China’s highest grossing animated film, or, of the same year, the fantasy animation White Snake (白蛇:缘起), a co-production between Warner Bros and Beijing-based Light Chaser Animation (also the company behind the Ne Zha films). These hits
showed the capabilities and appeal of made-in-China donghua, and sparked conversations about how big changes might be on the horizon for China’s animation industry.
“The only reason Chinese people don’t know we can do this kind of quality film is because we haven’t made any good stories or good films yet,” White Snake filmmaker Zhao Ji (赵霁) said at the time: “We have the power to make this kind of quality film, but we need more opportunities.”
More than just entertainment, China’s animated films—whether successes or failures—have come to symbolize the country’s creative capability. Over the years, and especially since the widespread propagation of the Chinese Dream (中国梦)—which emphasizes national rejuvenation and collective success—China’s ability to produce high-quality donghua with a strong cultural and artistic identity has become increasingly tied to narratives of national pride and soft power. A Chinese animation dream took shape.
🔹 The “Revival” of China’s Animation Industry
A key part of China’s animation dream is to create a 2.0 version of the “golden age” of Chinese animation.
This high-performing era, which took place between 1956 and 1965, was led by the Shanghai Animation Film Studio. While China’s leading animators were originally inspired by American animation (including Disney’s 1937 Snow White and the Seven Dwarfs), as well as German and Russian styles, they were committed to developing a distinctly Chinese animation style—one that incorporated classical Chinese literature, ink painting, symbolism, folk art, and even Peking opera.
Some of the most iconic films from this era include The Conceited General (骄傲的将军, 1956), Why Crows Are Black (乌鸦为什么是黑的, 1956), and most notably, Havoc in Heaven (大闹天宫, 1961 & 1964). Focusing on the legendary Monkey King, Sun Wukong (孙悟空), Havoc in Heaven remains one of China’s most celebrated animated films. On Douban, users have hailed it as “the pride of our domestic animation.”
One of China’s most renowned animation masters, Te Wei (特伟), once explained that the flourishing of China’s animation industry during this golden era was made possible by state support, a free creative atmosphere, a thriving production system, and multiple generations of animators working together at the studio.
Still from Havoc in Heaven 大闹天宫 via The Paper.
➡️ So what happened to the golden days of Chinese animation?
The decline of this golden era was partly due to the political turmoil of the Cultural Revolution (1966–1976). While there was a second wave of successful productions in the late 1970s and 1980s, the industry lost much of its ‘magic touch’ in the 1990s and 2000s. During this period, Chinese animation studios were pressured to prioritize commercial value, adhere to strict content guidelines, and speed up production to serve the rising domestic TV market—while also taking on outsourcing work for overseas productions.
As the quality and originality of domestic productions lagged behind, the market came to be dominated by imported (often pirated) foreign animations. Japanese series like Astro Boy, Doraemon, and Chibi Maruko-chan became hugely influential among Chinese youth in the 1990s. The strong reaction in China to the 2024 death of Japanese manga artist Akira Toriyama, creator of Dragon Ball, also highlighted the profound impact of Japanese animation on the Chinese market.
This foreign influence also changed viewers’ preferences and aesthetic standards, and many Chinese animations adopted more Japanese or American styles in their creations.
However, this foreign ‘cultural invasion’ was not welcomed by Chinese authorities. As early as 1995, President Jiang Zemin reminded the Shanghai Animation Film Studio of the ideological importance of animation, emphasizing that China needed its “own animated heroes” to serve as “friends and examples” for Chinese youth.
By the early 2010s, the revitalization and protection of China’s animation industry became a national priority. This was implemented through various policies and incentives, including government funding, tax reductions and exemptions for Chinese animation companies, national animation awards, stipulations for the number of broadcasted animations that must be China-made. Additionally, there was an increased emphasis on animation as a tool for cultural diplomacy, focusing on how Chinese animation should reflect national values and history while maintaining global appeal.
It’s important to note that the so-called ‘rejuvenation’ of Chinese animation is not just a cultural and ideological project, there are economic motives at stake too: China’s animation industry is a multi-billion dollar industry.
🔹 “Are We Ne Zha or the Groundhogs?”
The huge success of Ne Zha 2 is seen as a new milestone for Chinese animation and as inspiration for audiences. The film took about five years to complete, reportedly involving 140 animation studios and over 4,000 staff members. The film was written and overseen by director Yang Yu (杨宇), better known as Jiaozi (饺子).
The story is all based on Chinese mythology, following the tumultuous journey of legendary figures Nezha (哪吒) and Ao Bing (敖丙), both characters from the 16th-century classic Chinese novel Investiture of the Gods (Fengshen Yanyi, 封神演义). Unlike Ba Jie or other similar films, the narrative is not considered repetitive or cliché, as Ne Zha 2 incorporates various original interpretations and detailed character designs, even showcasing multiple Chinese dialects, including Sichuan, Tianjin, and Shandong dialects.
One of the film’s unexpected highlights is its clan of comical groundhogs. In this particularly popular scene, Nezha engages in battle against a group of groundhogs (土拨鼠), led by their chief marmot (voiced by director Jiaozi himself). Amid the fierce conflict, most of the groundhogs are hilariously indifferent to the fight itself; instead, they are focused on protecting their soup bowls and continuing to eat—until they are ultimately hunted down and captured.
Nezha and the clan of groundhogs.
Besides fueling the social media meme machine, the groundhog scene actually also sparked discussions about social class and struggle. Some commentators began asking, “Are we Ne Zha or the groundhogs?”
Several blogs, including this one, argued that while many Chinese netizens like to identify with Nezha, they are actually more like the groundhogs; they don’t have powerful connections nor super talents. Instead, they are hardworking, ordinary beings, struggling to survive as background figures, positioned at the bottom of the hierarchy.
One comment from a film review captured this sentiment: “At first, I thought I was Nezha—turns out, I’m just a groundhog” (“开局我以为自己是哪咤，结果我是土拨鼠”).
The critical comparisons between Nezha and the groundhogs became politically sensitive when a now-censored article by the WeChat account Fifth Two-Six District (第五二六区) suggested that many Chinese people are so caught in their own information bubbles and mental frameworks that they fail to grasp how the rest of the world operates. The article said: “The greatest irony is that many people think they are Nezha—when in reality, they’re not even the groundhogs.”
While some see a parallel between Nezha’s struggles and their own hardships, others interpret the film’s success as a symbol of China’s rise on the global stage—particularly because the story is so deeply rooted in Chinese culture, literature, and mythology. This has led to an alternative perspective: rather than remaining powerless like the groundhogs, perhaps China—and its people—are transforming into the strong and rebellious Nezha, taking control of their destiny and rising as a global force.
Far-fetched or not, it’s an idea that continues to surface online, along with many other detailed analyses of the film. The nationalist Chinese social media blogger “A Bad Potato” (@一个坏土豆) recently wrote in a Weibo post:
“We were once the groundhog, but today, nobody can make us kneel!” (“我们曾经是土拨鼠，但是今天，没有任何人可以让我们跪下！”)
In another post, the blogger even dragged the Russia-Ukraine war into the discussion, arguing that caring too much about the powerless “groundhogs,” those struggling to survive, does not serve China’s interest. He wrote:
“(..) whether Russia is righteous or evil does not concern me at all. I only care about whether it benefits our great rejuvenation—whoever serves our interests, I support. Only the “traitors” speak hypocritically about love and justice. Speaking about freedom and democracy that we don’t even understand, they wish Russia collapses tomorrow but don’t care if that would lead to us being surrounded by NATO. So, in the end—are we Ne Zha, or are we the groundhog?”
One line from the film that has gained widespread popularity is: “If there is no path ahead, I will carve one out myself!” (“若前方无路，我就踏出一条路!”). Unlike the more controversial groundhog symbolism, this phrase resonates with many as a reflection not only of Nezha’s resilience but also of the determination that has been driving China’s animation industry forward.
The story of Ne Zha 2 goes beyond box office numbers—it represents the global success of Chinese animation, a revival of its golden era, and China’s growing cultural influence. Yet, paradoxically, it’s also all about the numbers. While the vast majority of its earnings come from the domestic market, Ne Zha 2 is still officially a global number-one hit. More than its actual reach worldwide, what truly matters in the eyes of many is that a Chinese animation has managed to surpass the US and Japan at the box office.
While the industry still has room to grow and many markets to conquer, this milestone proves that part of the Chinese animation dream has already come true. And with Ne Zha 3 set for release in 2028, the journey is far from over.
Want to read more on Ne Zha 2? Also check out the Ne Zha 2 buzz article by Wendy Huang here and our related Weibo word of the week here.
By Manya Koetse
(follow on X, LinkedIn, or Instagram)
Some of the research referenced in this text can also be found in an article I published in 2019: The Chinese Animation Dream: Making Made-in-China ‘Donghua’ Great Again. For further reading, see:
►Du, Daisy Yan. 2019. Animated Encounters: Transnational Movements of Chinese Animation, 1940s-1970s. Honolulu: University of Hawaii Press.
►Lent, John A. and Xu Ying. 2013. “Chinese Animation: A Historical and Contemporary Analysis.” Journal of Asian Pacific Communication 23(1): 19-40.
►Saito, Asako P. 2017. “Moe and Internet Memes: The Resistance and Accommodation of Japanese Popular Culture in China.” Cultural Studies Review 23(1), 136-150.
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