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Weibo Night: All the Winners and the Highlights of the 2022-2023 Weibo Awards Ceremony

The main winners and trending topics surrounding the 2022/2023 Weibo Night Awards Ceremony.

Manya Koetse

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PREMIUM CONTENT ARTICLE

The biggest Weibo stars gathered at the main Sina Weibo event of the year: the annual Weibo Night. Which movies were the most popular, which influencers had their big breakthrough, and what went trending? This is an overview with a full list of all the winners and the moments that got people talking online [Premium Content].

Weibo Night was one of the biggest trends on Weibo this week. Weibo Night (#微博之夜#) is the yearly much-anticipated live-broadcasted ceremony that looks back on Sina Weibo’s hottest celebrities, entertainment productions, and happenings of the last year.

Hosted by the Sina media company, the night has been a recurring event since 2003 – long before the Sina Weibo platform was launched. The night was initially known as the ‘Sina Grand Ceremony’ (新浪网络盛典) until it turned into the ‘Weibo Night’ (微博之夜) in 2010.

During the ceremony of Weibo Night, which took place on the evening of March 25 in Shanghai and was broadcasted live on Weibo and on Sina, various prices were awarded in categories such as ‘The Hottest Weibo Celebrity of the Year’ (微博年度热度人物), ‘The Movie of the Year’ (年度电影), ‘Drama of the Year’ (年度电视剧), ‘Weibo Original Musician of the Year’, and ‘Weibo King & Queen.’

The award ceremony is always much anticipated since it is attended by all the big stars of the Chinese entertainment world, including the most famous actors/actresses, musicians, and online influencers.

What they are wearing is a big part of online discussions on Weibo Night, and with some celebrities changing their outfits during the night, talking about what they wear and who shines the brightest on the red carpet and who sits where is part of the fun.

So many stars in a row! Many thought that Yang Mi, in the red dress, was one of the best-dressed celebrities of the night; others thought it was Angelababy (杨颖), who is sitting next to her. Image via Weibo.

The hype surrounding the event begins long before the actual award ceremony as Weibo users can vote for their preferred candidates, and the shortlist of winners, based on Sina Weibo’s annual “Weibo Index,” is also published prior to the event.

The event is an important one for Weibo as a platform, not just because it drives massive traffic to the site, but also because all the celebrities have a strong Weibo presence and, throughout the night, express their love for the platform.

It is also important for celebrities, as it is an opportunity for them to promote themselves and the projects they are working on. Many celebrities do special photoshoots before the event and change outfits multiple times to make the most of their participation in the event.

As you can see below, there are so many categories during the award show, and some are actually really similar. This gives the idea that more important than the awards themselves is the showcasing of Weibo’s most popular celebrities.

On Weibo, the event was promoted using the slogan “Make the world more beautiful with the power of Weibo” (“以微博之力•让世界更美”).

Although the award ceremony is taking place in 2023, they are referred to as the 2022 Weibo Night since it mostly covers the year 2022, but also part of 2023, up to Spring Festival. For an overview by What’s on Weibo on the biggest topics of 2022 see this article.

 

THE RED CARPET

 

On Weibo, the hashtag “Weibo Night Red Carpet Livestream” (#微博之夜红毯直播#) received a staggering 610 million views this week.

The live stream of the red carpet was suddenly canceled midway, as there allegedly were too many fans gathering, and cancellation was done as a safety precaution.

Some videos surfacing on social media during the day also showed many fans around the area and some food delivery staff shouting out names to bring the right order to the right customer in the midst of the crowds.

 

MOST IMPACTFUL EVENTS

 

Weibo Night started with the presenters (Nigermaidi Zechman 尼格买提·热合曼 being one of them) announce an overview of the Weibo news topics that became a part of people’s collective memory over the past year.

The video shows different topics that went trending on Weibo in 2022-2023 with news footage. The video is divided into different segments.

▶︎ Under the topic of “conflict and disaster,” they listed the following (please note that not all hashtags are literally translated, but conveying the meaning so that everyone will understand what it is about):

• Tonga Volcanic Eruption and Tsunami #汤加火山喷发# (780 million clicks on Weibo)
• Russia-Ukraine War (#俄乌局势#) (10.1 billion clicks on Weibo) (read more)
• US Federal Reserve Interest Increase (#美联储加息#)(320 million clicks on Weibo)
• Europe’s Cold Winter (#欧洲寒潮#) (110 million clicks on Weibo) (related article)
• China Eastern Airlines Flight 5735 (#MU5735#) (5.6 billion clicks on Weibo) (read more)
• Turkey-Syria Earthquake (#土耳其强震#) (510 million clicks on Weibo) (related article)
• Assassination of Japan’s former Prime Minister Shinzo Abe (#安倍普三身亡#) (2.5 billion clicks on Weibo) (more here)

▶︎ A text on the screen then emphasizes how love and kindness can shine through in times of struggle and catastrophe, and the following events are listed:

• Sichuan Luding Earthquake (#四川泸定地震#) (1.59 billion clicks on Weibo) (read here)
• Missing Man Found 17 Days after Luding Earthquake (#泸定地震中失联17天的甘字找到了#) (2 billion clicks on Weibo)
• Building a Great Wall of Fire [to Prevent Wild Fire from Spreading] (#他们用微光筑起防火长城#) (1.43 billion clicks on Weibo) (read)
• Young Courageous Heroes to the Rescue (#这些娃儿侠肝义胆#) (540 million clicks on Weibo) (more)

▶︎ Then the text on the screen says: “There will always be people who create miracles by challenging oneself.”

• Kipchoge Won Men’s Marathon World Record (#吉普乔格打破男子马拉松世界纪录#) (120 million clicks on Weibo)
• Argentina Wins World Cup (#阿根廷冠军#) (3.9 billion clicks on Weibo)
• Eileen Gu Wins Gold (#谷爱凌金牌#) (4.1 billion clicks on Weibo) (related articles)
• Su Yiming Wins Gold (#苏翊鸣金牌#) (1.7 billion clicks on Weibo)
• Xu Mengtao Wins Gold (#徐梦挑金牌#) (1 billion clicks on Weibo)
• China Wins Its First Gold of the Games (#短道速滑中国队北京冬奥会首金#) (1.37 billion clicks on Weibo)
• China Wins in Women’s Asian Cup (#中国女足亚洲杯冠军#) (2.8 billion clicks on Weibo)

▶︎ The text on the screen then says: “There will always be people who firmly believe that there will be Spring after longing for it.

• China Cancels Circuit Breaker Measures for Inbound Flights (#入境航班熔断机制取消#) (150 million clicks on Weibo)
• End to [Covid-19] Travel Code Service (#行程卡下线#) (550 million clicks on Weibo)
• Goodbye Health Code (#告别健康吗#) (1.19 billion clicks on Weibo) (read here)
• Hello, 2023 (#你好2023#) (670 million clicks on Weibo)

▶︎ Text: “There will always be people who restart first after facing difficulties.”

Full River Red Breaks 4.5 Billion at Box Office (#满江江实时票房破45亿#) (170 million views on Weibo)
Wandering Earth 2 Breaks Box Office 4 Billion (流浪地球2票房破40亿) (290 million clicks on Weibo)
Boonie Bears Guardian Code Breaks 1.4 Billion at Box Office (#熊出没之伴我熊芯票房破14亿#) (120 million clicks on Weibo)
The Knockout (#狂飙#) (1 billion clicks on Weibo)
• A Lot of Concerts (#好多演唱会#) (110 million views)

▶︎ “There will always be people who turn a seed once planted into glory.”

• China Discovers New Moon Mineral (#月亮上发现嫦娥石#) (160 million clicks on Weibo)
• China Launches Third Aircraft Carrier (#我国第三艘航母下#) (1 billion clicks on Weibo)
• China’s C919 Jet Obtains Certificates for Commercial Flight (C919交付准备工作正有序推进) (190 million views)
• China’s Shenzhou-14 Manned Space Mission (#神十四发射成功#) (490 million clicks on Weibo)
• China Space Station Completes T-shape Basic Structure Assembly (#中国空间站“T”字基本构型在轨组装完成#) (140 million clicks on Weibo)
• Chinese Astronauts’ Firt Space Meeting (中国航天员首次太空会师) (110 million views on Weibo)
• China’s Shenzhou 14 Returns on Earth (#神十四返回地球#) (490 million clicks on Weibo)

Highlighted events: Tribute to China’s Firefighting Heroes

After the overview of all of these big topics, Chinese spaceflight Shenzhou 14 was highlighted and honored as one of the most important Weibo events of the year, together with the Chongqing wild fires.

Yang Zi, dressed in a black dress, was the actress to deliver a speech to pay tribute to the heroes of the Chongqing wildfires.

 

MOST INFLUENTIAL IN MUSIC

 

Weibo Breakthrough Artist of the Year

Voted as musicians that made the biggest breakthrough were:

• Liu Yuxin (刘雨昕), Guizhou-born singer/dancer
• Ouyang Nana (歐陽娜娜), Taiwanese singer, musician, and actress
• Shan Yicun (单依纯), Chinese singer and former winner of The Voice of China

▶︎ In this same category, the group INTO1 received the award for the most notable breakthrough pop group of the year. The group received attention on social media for their extremely correct posture during the award ceremony.

INTO1 was like its own little army during Weibo Night (image via Weibo).

Best Newcomer and Rising Stars

In the category of rising star awards – or those having made the biggest “leap” (微博年度飞跃音乐人), – are:

• Ayunga (阿云嘎), Mongolian musical theater actor, singer, and songwriter
• Gina Alice Redlinger (吉娜爱丽丝), German-Korean pianist who happens to be married to the renowned Chinese pianist Lang Lang
• Dany Lee (李斯丹妮), Chengdu-born singer

▶︎ Boy band BOYSTORY was among the first to receive an award during Weibo Night, namely that of the best newcomer pop group (微博年度新锐团体).

Weibo’s Original and Influential Musician of the Year

• Wang Yuan (王源)

▶︎ Wang Yuan (王源, also known as Roy Wang) won the award for Original Musician of the Year. Born in 2000, Wang is mostly known as a member of the hugely popular TFboys idol group that debuted in 2013, but his solo career has also been thriving for years.

Roy Wang accepts his award at the Weibo Night, images by Sina Weibo.

• Li Yuchun (李宇春)

Li Yuchun shared a photo of her outfit on her own Weibo account.

▶︎ Li Yuchun (李宇春), once known as China’s “most handsome supergirl,” received the award for Weibo Influential Musician of the Year. Since winning the nationwide talent show ‘Supergirl’ (Chaoji Nüsheng) and appearing on the cover of Time Magazine Asia in 2005, Li Yuchun has become a household name in China and managed to stay popular. During Weibo night, she wore a beautiful white suit and was one of the few ladies not wearing a long dress for the occasion (Eileen Gu also wore pants!). Li Yuchun also performed at the event later on in the show.

Weibo Outstanding Musician of the Year

In the “Outstanding Singers” category, the awards went to the popular female singers:

• Yu Wenwen (于文文)
• Yuan Yawei (袁娅维)
• Zheng Suyan (郑秀妍)

Weibo Music of the Year

The award for Weibo Music of the Year (微博年度人气音乐) went to the following songs:

• “Just Like Sunshine” (像阳光那样) – Wang Yibo (王一博)
• “To Find You” (寻一个你) – Liu Yuning (刘宇宁)
• “Worry-Free” (花开忘忧) – Zhou Shen (周深)

 

MOST INFLUENTIAL IN ACTING

 

Weibo Breakthrough Actor of the Year

• Wang Yibo (王一博)

▶︎ Wang Yibo (王一博) is the winner of the Weibo Breakthrough Film Star of the Year. Wang (1997) has been super popular in China for years. Born in Henan, he is a multi-talent and is active as an actor, singer, dancer, rapper, and professional road motorcycle racer. In 2014, Wang debuted as a member of the South Korean-Chinese boyband UNIQ. Since then, his career has been thriving and he has starred in various popular productions, such as 2019 drama The Untamed (陈情令).

The Weibo Breakthrough Actor of the Year Award (微博年度突破演员), given to those actors who made a significant breakthrough in their careers during the past year, went to:

• Han Dongjun (韩东君)
• Jin Chen (金晨)
• Li Yitong (李一桐)
• Liu Yuning (刘宇宁)
• Xu Kai (许凯)
• Zhang Jingyi (张婧仪)

Newcomers, Rising, and Eye-Catching Actors of the Year

The award for best newcomer went to young actors:

• Hu Lianxin’er (胡连新儿)
• Wang Churan (王楚然)
• Wang Jiayi (王家义)
• Wu Xuanyi (吴宣仪)
• Zhang Yifan (张艺凡)
• Zhou Yiran (周艺然)

The Rising Actors Award (微博年度飞跃演员) went to:

• Bai Lu (白鹿)
• Guan Xiaotong (关晓彤)
• Mao Xiaotong (毛晓彤)
• Song Yi (宋轶)
• Tang Jianji (檀健次).

The ‘Eye-Catching Actors’ award (微博年度瞩目演员), which is about those actors who have achieved significant popularity and influence on social media, went to:

• Wang Jun (王俊)
• Wang Hedi (王鹤棣)
• Wu Lei (吴磊)
• Yu Shuxin (虞书欣).

The Weibo award for most promising or hard-working actors (微博年度进取演员) went to:

• Chen Zheyuan (陈哲远)
• Hou Minghao (侯明昊)
• Li Landi (李兰迪)
• Shen Yue (沈月)
• Tian Xiwei (田曦薇)
• Wang Ziyi (王子异)
• Zhang Linghe (张凌赫)

Tian Xi wei in Sophie Couture for Weibo Night, photos via Sina Weibo.

▶︎ Chinese actress Tian Xiwei stood out with a beautifully designed pink dress by Sophie Couture.

Weibo Attractive Actors of the Year

Honored as the most “attractive” actors of the year are:

• Gao Ye (高野)
• Pan Yueming (潘粤明)
• Tong Yao (童瑶)
• Wang Yang (王洋)

Weibo Night Performers of the Year

The Weibo award for performance of the year (微博年度表现力演员) went to:

• Dilraba Dilmurat (迪丽热巴), Chinese actress who recently starred in the popular series You Are My Glory (这个杀手不太冷静)
• Li Xian (李现), Chinese actor who starred in TV series Meet Yourself (which actually boosted Yunnan tourism)
• Yang Zi (杨紫), one of the big stars of the night who starred in multiple successful productions recently

Weibo Public Favorite Actors of the Year

The Weibo Public Favorites Actors of the Year awards, also called the Weibo Word-of-Mouth Actors of the Year (微博年度口碑演员) award, went to:

• Ma Li (马丽)
• Song Jia (宋佳)
• Yao Chen (姚晨)

▶︎ Of course, Yao Chen should be on this list – although Yao Chen is not necessarily China’s number one actress, she was one of the first celebrities to share her personal life on Weibo since 2009,and interact with her fans. On Weibo, she talks about her everyday life, family, news-related issues, work, and fashion. She posts a lot personal pictures every day. Yao Chen’s popularity as an actress and philanthropist combined with her frequent Weibo updates and closeness to her fans have made her a huge Weibo celebrity.

▶︎ Ma Li (马丽) has been in the limelight a lot reently. The Chinese actress starred in Too Cool to Kill (这个杀手不太冷静) and was a hit star during the Spring Festival Gala.

Weibo Quality Actor of the Year

They received the Quality Actor of the Year (微博年度品质演员) Award at the Weibo Award stage:

• Xiao Zhan (肖战)
• Liu Yifei (刘亦菲, Crystal Liu)
• Zhang Ruoyun (张若昀)

▶︎ Zhang is known for his acting work in various productions and well-known dramas, such as Joy for Life (2019). In 2022, he starred in Under The Microscope, a series about a math genius who ends up in a complex web of corruption and lies after he discovers a major tax discrepancy in his county’s finances.

Weibo Awards for Fine Acting of the Year

The award for realistic acting / fine acting (微博年度质感演员) went to some of China’s most renowned actresses, namely:

• Yang Mi (杨幂), the super popular actress who recently starred in Thank You Doctor (谢谢你医生)
• Angelababy (杨颖), the multitalented celebrity who often makes it to Weibo’s top trends
• Tong Liya (佟丽娅), actress and dancer of Xibo ethnicity who won many awards for her acting work
• Liu Shishi (刘诗诗), the renowned actress who is commonly praised for her quality acting

The actresses take their award at the Weibo Night stage.

▶︎ This became a much talked about moment since it was the first time for Angelababy to be at an event with Chinese actor Huang Xiaoming. The moment Angelababy went on stage, the camera focused on Huang who spoke a few words with Li Bingbing who sat right next to him. This sparked discussions on what he said at that moment, and simlarly, when Huang was on stage, people wanted to know what Angelababy was saying to Yang Mi. Oh, if only you could be a fly on the wall!

Weibo Award for Influential Actor

The award for actor that had the most influence / impact on Chinese social media thi year (微博年度影响力演员) went to:

• Li Bingbing (李冰冰)

▶︎ Li Bingbing shared the stage with Li Yuchun for this award, as Li Yuchun was honored for being the most influential musician.

 

MOST INFLUENTIAL IN MOVIES

 

Weibo Breakthrough in Film

The awards for the most notable breakthrough in film (微博年度突破电影人) went to:

• Wang Yibo (王一博)
• Da Peng (大鹏)
• Zhang Chiyu (张吃鱼/张迟昱)

The breakthrough in film winners, photo shared by Da Peng on Weibo.

▶︎ Da Peng, who is always quite active on Weibo (@大鹏董成鹏), is the director and screenwriter for the Chinese comedy movie Post Truth (保你平安) about a former mob boss who has now ventured in the business of selling burial plots and finds himself in the middle of a rumor scandal after the death of one of his clients.

Weibo Quality and Impactful Films of the Year

Honored in the category of “quality film” of the year (微博年度品质电影):

Moon Man (独行月球)
Song of Spring (妈妈)
Lighting Up the Stars (人生大事)
Hidden Blade (无名)

Honored in the category of films that made the most impact on Weibo (微博年度影响力电影), meaning they generated the most online discussions and often topped the Weibo trending lists:

Wandering Earth 2 (流浪地球2)
Full River Red (满江红)
Home Coming (万里归途)

Weibo Quality Filmmakers of the Year

The award for quality film influentials of the year (微博年度品质电影人) went to:

• Lei Jiayin (雷佳音)
• Jackson Yee (易烊千玺)
• Rao Xiaozhi (饶晓志)
• Wen Muye (文牧野)

▶︎ Wen Muye directed the 2022 movie Nice View (奇迹·笨小孩) which stars Jackson Yee and tells the story of the 20-year-old Jing Hao who comes to live in Shenzhen to look after his little sister Tong Tong after the unexpected death of their mother. Rao Xiaozhi directed Home Coming, one of the major box office hits of 2022.

Best Movies of the Year

The most beloved movies of the year on Weibo (微博年度人气电影) are:

Hidden Blade (无名)
Wandering Earth 2 (流浪地球2)
Home Coming (万里归途)

▶︎ Hidden Blade is a 2023 Chinese World War II espionage thriller directed by Cheng Er. ‘Home Coming’ (万里归途) is inspired by China’s overseas citizens protection response during the 2011 Libya crisis, and it sparked waves of nationalistic sentiments earlier in 2022.

▶︎ The sci-film Wandering Earth 2 became a box office hit in 2023 and has already become a part of China’s online culture in terms of visuals, memes, and vocabulary.

Weibo Most-Watched Movie Person of the Year

The award for Weibo Most-Watched Movie Personality (微博年度关注电影人) went to:

• Karry Wang (王俊凯)
• Li Yu (李玉)
• Yang Lina (杨荔钠)

▶︎ Yang Lina wrote and directed the 2022 film Song of Spring (妈妈), which tells the moving story of an 85-year-old mother caring for a 65-year-old daughter with Alzheimer’s disease.

Weibo Most Influential Director of the Year

▶︎ Zhang Yimou (张艺谋) received the award for most influential director of the year. The renowned director’s latest film Full River Red (满江红), a historical suspense comedy film starring Shen Teng and Jackson Yee, became a hit during the Spring Festival holiday and is China’s sixth highest-grossing box office entry of all time.

 

MOST INFLUENTIAL IN TV

 

Weibo Drama of the Year

This honors the Weibo serialized dramas of the year (微博年度剧集):

Love Between Fairy and Devil (苍兰诀)
Draw The Line (底线)
Wild Bloom (风吹半夏)
The Knockout (狂飙)
The Three-Body Problem (三体)
Bright Future (县委大院)
Love Like the Galaxy (星汉灿烂·月升沧海)
The Story Of Xing Fu (幸福到万家)
The Blue Whisper (驭鲛记之与君初相识·恰似故人归)

Weibo Drama of the Year

The Oath of Love (余生,请多指教) – Yang Zi and Xiao Zhan both star in this drama about a romance between a doctor and pianist
Being A Hero (冰雨火) – crime and mystery drama featuring Chen Xiao and Wang Yibo
Immortal Samsara (沉香如屑·沉香重华) – xianxia drama starring Yang Zi and Cheng Yi

Variety Show of the Year

Street Dance of China 5 (这就是街舞5) – reality competition show focused on street dance
Time Concert: Season 2 (时光音乐会2) – music variety show
Hello, Saturday! (你好星期六) – variety show including games, interviews, and more

 

MOST INFLUENTIAL WEIBO CELEBRITIES

 

Weibo Influential Sports Personality of the Year

The award for Weibo’s Annual Most Influential Sport Person (微博年度影响力体育人物) went to:

• Eileen Gu (Gu Ailing)
• Ren Ziwei (任子威)

▶︎ 2022 really was the big year of Eileen Gu (@青蛙公主爱凌, 6.5 million fans), the America-born Olympic freestyle skier and gold medalist who came out for China. Although Gu could not attend the Spring Festival Gala earlier this year, she did attend Weibo Night, wher she changed outfits twice and also gave some interviews. For more about the Year of Eileen Gu, see our article here.

Hottest Celebrities of the Year

• Xiao Zhan (肖战)
• Yang Zi (杨紫)
• Wang Yibo (王一博)

▶︎ Xiao Zhan, Yang Zi, and Wang Yibo were the big winners of the Weibo Night. They all received the awards as the most popular Weibo celebrities. Xiao Zhan has over 31 million followers on Weibo (@X玖少年团肖战DAYTOY); Yang Zi has over 60 million (@杨紫); Wang Yibo (@UNIQ-王一博) has over 40 million.

A moment of Xiao Zhan sitting by himself, with his back super straight and a serious face, also went viral on Chinese social media.

▶︎ Besides both being super popular on Weibo, Xiao Zhan and Wang Yibo have more in common: they both starred together in the 2019 Chinese television series The Untamed, which is also very popular within online boys’ love communities.

The popular actress and singer Yang Zi, also known as Andy Yang, is also known for starring in various hit dramas such as Ode to Joy, Ashes of Love, Go Go Squid!, and Oath to Love.

Weibo Annual Favorite Person

The Weibo celebrities with the most likability are:

• Chinese table tennis player Sun Yingsha (孙颖莎)
• Professional esports multigame player Yi Nuo (一诺)
• South-Korean-born Chinese short track speed skater Lin Xiaosha (林孝埈)

The Queen and King of Weibo

• Hu Ge (胡歌)
• Liu Yifei (刘亦菲, Crystal Liu)

▶︎ The most anticipated awards of Weibo Night are those of the Weibo Queen and King. This year, Hu Ge (胡歌) was voted Weibo King while Liu Yifei (刘亦菲, Crystal Liu) accepted the Weibo Queen award. Liu Yifei is a Chinese-American actress who is most famous outside of China for starring in Disney’s Mulan live-action movie. Liu Yifei, who was recently announced as the new global spokesperson for Bvlgari, wore a spectacular Elie Saab dress to the Weibo night awards.

▶︎ Liu was reunited on stage with Weibo King Hu Ge, with whom she starred in the popular Chinese TV drama series Chinese Paladin. Hu Ge has previously won numerous awards for his acting, including the Best Actor Award at the 2013 Golden Eagle Awards and the Best Actor Award at the 2016 China Britain Film Festival. He is also popular as is a singer in China.

By Manya Koetse 

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Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China ACG Culture

A Very Short Guide to China’s Most Popular Designer Toys

Manya Koetse

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In our last article, we’ve determined how Wakuku’s rise is not just about copying & following in Labubu’s footsteps and more about how China is setting the pace for global pop culture IPs. I now want to give you a small peek into the main characters in the field that are currently relevant.

Even if these dolls aren’t really your thing, you’ll inevitably run into them and everything happening around them.

Before diving into the top trending characters, a quick word on the challenges ahead for Labubu & co:

🚩 Bloomberg Opinion columnist Shuli Ren recently argued that Labubu’s biggest threat isn’t competition from Wakuku or knockoffs like “Lafufu,” but the fragility of its resale ecosystem — particularly how POP MART balances supply, scarcity, and reseller control.

Scarcity is part of what makes Labubu feel premium. But if too many dolls go to scalpers, it alienates real fans. If scalpers can’t profit, Labubu risks losing its luxury edge. Managing this dynamic may be POP MART’s greatest long-term challenge.

🚩 Chinese Gen Z consumers value authenticity — and that’s something money can’t manufacture. If China’s booming IP toy industry prioritizes speed and profit over soul, the hype may die out at a certain point.

🚩 The same goes for storytelling. Characters need a solid universe to grow in. Labubu had years to build out its fantasy universe. Cute alone isn’t enough — characterless toys don’t leave a lasting impression and don’t resonate with consumers.

Examples of popularity rankings of Chinese IP toys on Xiaohongshu.

With that in mind… let’s meet the main players.

On platforms like Xiaohongshu, Douyin, and Weibo, users regularly rank the hottest collectible IPs. Based on those rankings, here’s a quick who’s-who of China’s current trend toy universe:

1. Labubu (拉布布)

Brand: POP MART
Creator: Kasing Lung
Year launched: 2015 (independent), 2019 with POP MART.

The undisputed icon of China’s trend toy world, Labubu is a mischievous Nordic forest troll with big eyes, nine pointy teeth, and bunny ears. Its quirky, ugly-cute design, endless possibilities of DIY costume changes, and viral celebrity endorsements have made it a must-have collectible and a global pop culture phenomenon.

2. Wakuku (哇库库)

Brand & Creator: Letsvan, backed by QuantaSing Group
Year launched: 2024 with first blind box

Wakuku, a “tribal jungle hunter” with a cheeky grin and unibrow, is seen as the rising star in China’s trend toy market. Wakuku’s rapid rise is fueled by celebrity marketing, pop-up launches, and its strong appeal among Gen Z, especially considering Wakuku is more affordable than Labubu.

3. Molly (茉莉)

Brand: POP MART
Designer: Kenny Wong (王信明)
Year launched: 2006 (creator concept); POP MART 2014, first blind boxes in 2016

Molly is a classic trend toy IP, one of POP MART’s favorites, with a massive fanbase and long-lasting popularity. The character was allegedly inspired by a chance encounter with a determined young kid at a charity fundraiser event, after which Kenny Wong created Molly as a blue-eyed girl with short hair, a bit of a temperament, and an iconic pouting expression that never leaves her face.

4. SKULLPANDA (骷髅熊猫)

Brand: POP MART
Creator: Chinese designer Xiong Miao
Year launched: 2018 (creator concept); POP MART 2020

Skullpanda is one of POP MART’s flagship IPs —it’s a goth-inspired fantasy design. According to POP MART, SKULLPANDA journeys through different worlds, taking on various personas and living out myriad lives. On this grand adventure, it’s on a quest to find its truest self and break new ground all while contemplating the shape of infinity.

5. Baby Zoraa

Brand: TNT SPACE
Creator: Wang Zequn, CEO of TNT SPACE
Year launched: 2022, same year as company launch

Baby Zoraa is cute yet devlish fierce and is one of the most popular IPs under TNT SPACE. Baby Zoraa is the sister of Boy Rayan, another popular character under the same brand. Baby Zoraa’s first blind box edition reached #1 on Tmall’s trend toy sales charts and sold over 500,000 units.

6. Dora (大表姐)

Brand: TNT SPACE
Year Launched: 2023

Dora is a cool, rebellious “big sister” figure, instantly recognizable for her bold attitude and expressive style. She’s a Gen Z favorite for her gender-fluid, empowering persona, and became a breakout sucess under TNT when it launched its bigger blind boxes in 2023.

7. Twinkle Twinkle [Star Man] (星星人)

Brand: POP MART
Creator: Illustrators Daxin and Ali
Year launched: In 2024 with POP MART

This character has recently skyrocketed in popularity as a “healing star character” inspired by how stars shine even in darkness. POP MART markets this character as being full of innocence and fantasy to provide some relaxation in this modern society full of busyness and pressure.

8. Hirono (小野)

Brand: POP MART
Creator: Lang
Year launched: In 2024 with POP MART

This freckled, perpetually grumpy boy has a wild spirit combining introversion and playful defiance. Hirono highlights the subtle fluctuations of life, its ups and downs, incorporating joy, sadness, fear, and more – a personification of profound human emotions.

9. Crybaby (哭娃)

Brand: POP MART
Creator: Thai artist Molly Yllom (aka Nisa “Mod” Srikamdee)
Year launched: 2017 (creator concept), 2023 POP MART launch

Like Wakuku, Crybaby suddenly went from a niche IP to a new hot trend toy in 2025. Together with Wakuku, it is called the “next Labubu.” Thai artist Molly Yllom created the character after the loss of her beloved dog. Crybaby is a symbol of emotional expression, particularly the idea that it’s okay to cry and express feelings.

10. Pouka Pouka (波卡波卡)

Brand: 52TOYS
Creator: Ma Xiaoben
Year launched: 2025

With its round, chubby face, squirrel cheeks, playful smile, and soft, comforting appearance, Pouka Pouka aims to evoke feelings of warmth, healing, and emotional comfort.

Other characters to watch: CiciLu, Panda Roll (胖哒幼), NANCI (囡茜), FARMER BOB (农夫鲍勃), Rayan, Ozai (哦崽), Lulu the Piggy (LuLu猪), Pucky (毕奇).

We’re still working on this list!

By Manya Koetse

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The Next Labubu: What the Rise of Wakuku Tells Us About China’s Collectible Toy Wave

From ugly-cute rebellion to a new kind of ‘C-pop,’ the breakout success of Wakuku sheds light on Chinese consumer culture and the forces driving China’s trend toy industry.

Manya Koetse

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Wakuku is the most talked-about newcomer in China’s trend toy market. Besides its mischievous grin, what’s perhaps most noteworthy is how closely Wakuku follows the marketing success of Labubu. As the strongest new designer toy of 2025, Wakuku says a lot about China’s current creative economy — from youth-led consumer trends to hybrid business models.

As it is becoming increasingly clear that Chinese designer toy Labubu has basically conquered the world, it’s already time for the next made-in-China collectible toy to start trending on Chinese social media.

Now, the name that’s trending is Wakuku, a Chinese trend toy created by the Shenzhen-based company Letsvan.

In March 2025, a new panda-inspired Wakuku debuted at Miniso Land in Beijing, immediately breaking records and boosting overall store revenue by over 90%. Wakuku also broke daily sales records on May 17 with the launch of its “Fox-and-Bunny” collab at Miniso flagship stores in Shanghai and Nanjing. At the opening of the Miniso Space in Nanjing on June 18, another Wakuku figure sold out within just two hours. Over the past week, Wakuku went trending on Chinese social media multiple times.

From left to right: the March, May, and June successful Wakuku series/figurines

Like Labubu, Wakuku is a collectible keychain doll with a soft vinyl face and a plush body. These designer toys are especially popular among Chinese Gen Z female consumers, who use them as fashion accessories (hanging them from bags) or as desk companions.

We previously wrote in depth about the birth of Labubu, its launch by the Chinese POP MART (founded 2010), and the recipe for its global popularity in this article, so if you’re new to this trend of Chinese designer toys, you’ll want to check it out first (link).

Labubu has been making international headlines for months now, with the hype reaching a new peak when a human-sized Labubu sold for a record 1.08 million RMB (US$150,700), followed by a special edition that was purchased for nearly 760,000 RMB (US$106,000).

Now, Wakuku is the new kid on the block, and while it took Labubu nine years to win over young Chinese consumers, it barely took Wakuku a year — the character was created in 2022–2023, made its retail debut in 2024, and went viral within months.
Its pricing is affordable (59–159 RMB, around $8.2-$22) and some netizens argue it’s more quality for money.

While Labubu is a Nordic forest elf, Wakuku is a tribal jungle warrior. It comes in various designs and colors depending on the series and is sold in blind boxes (盲盒), meaning buyers don’t know exactly which design they’re getting — which adds an element of surprise.

➡️ There’s a lot to say about Wakuku, but perhaps the most noteworthy aspect is how closely it mirrors the trajectory of POP MART’s Labubu.

Wakuku’s recent success in China highlights the growing appeal and rapid rise of Chinese IPs (beyond its legal “intellectual property” meaning, ‘IPs’ is used to refer to unique cultural brands, characters, or stories that can be developed into collectibles, merchandise, and broader pop culture phenomena).

Although many critics predict that the Labubu trend will blow over soon, the popularity of Wakuku and other Labubu-like newcomers shows that these toys are not just a fleeting craze, but a cultural phenomenon that reflects the mindset of young Chinese consumers, China’s cross-industry business dynamics, and the global rise of a new kind of ‘C-pop.’

 

Wakuku: A Cheeky Jungle Copycat

 

When I say that Wakuku follows POP MART’s path almost exactly, I’m not exaggerating. Wakuku may be portrayed as a wild jungle child, but it’s definitely also a copycat.

It uses the same materials as Labubu (soft vinyl + plush), the name follows the same ABB format (Labubu, Wakuku, and the panda-themed Wakuku Pangdada), and the character story is built on a similar fantasy universe.

In fact, Letsvan’s very existence is tied to POP MART’s rise — the company was only founded in 2020, the same year POP MART, then already a decade old, went public on the Hong Kong Stock Exchange and became a dominant industry force.

In terms of marketing, Wakuku imitates POP MART’s strategy: blind boxes, well-timed viral drops, limited-edition tactics, and immersive retail environments.

It even follows a similar international expansion model as POP MART, turning Thailand into its first stop (出海首站) — not just because of its cultural proximity and flourishing Gen Z social media market, but also because Thailand was one of the first and most successful foreign markets for Labubu.

Its success is also deeply linked to celebrity endorsement. Just as Labubu gained global traction with icons like BLACKPINK’s Lisa and Rihanna seen holding the doll, Wakuku too leans heavily on celebrity visibility and entertainment culture.

Like Labubu, Wakuku even launched its own Wakuku theme song.

Since 2024, Letsvan has partnered with Yuehua Entertainment (乐华娱乐) — one of China’s leading talent agencies — to tap into its entertainment resources and celebrity network, powering the Wakuku marketing engine. Since stars like Esther Yu (虞书欣) were spotted wearing Wakuku as a jeans hanger, demand for the doll skyrocketed. Yuehua’s founder, Du Hua (杜华), even gifted a Wakuku to David Beckham as part of its celebrity strategy.

From Beckham to Esther Yu; celebrity endorsements play a big role in the viral marketing of Wakuku.

But what’s most important in Wakuku’s success — and how it builds on Labubu — is that it fully embraces the ugly-cute (丑萌 chǒu méng) aesthetic. Wakuku has a mischievous smile, expressive eyes, a slightly crooked face, a unibrow, and freckles — fitting perfectly with what many young Chinese consumers love: expressive, anti-perfectionist characters (反精致).

 

“Ugly-Cute” as an Aesthetic Rebellion

 

Letsvan is clearly riding the wave of “ugly trend toys” (丑萌潮玩) that POP MART spent years cultivating.

🔍 Why are Chinese youth so obsessed with things that look quirky or ugly?

A recent article by the Beijing Science Center (北京科学中心) highlights how “ugly-cute” toys like Labubu and Wakuku deviate from traditional Chinese aesthetics, and reflect a deeper generational pushback against perfection and societal expectations.

The pressure young people face — in education, at work, from family expectations, and information overload — is a red thread running through how China’s Gen Z behaves as a social media user and consumer (also see the last newsletter on nostalgia core).

To cope with daily stress, many turn to softer forms of resistance, such as the “lying flat” movement or the sluggish “rat lifestyle” in which people reject societal pressures to succeed, choosing instead to do the bare minimum and live simply.

This generational pushback also extends to traditional norms around marriage, gender roles, and ideals of beauty. Designer toys like Labubu and Wakuku are quirky, asymmetrical, gender-fluid, rebellious, and reflect a broader cultural shift: a playful rejection of conformity and a celebration of personal expression, authenticity, and self-acceptance.

Another popular designer toy is Crybaby, designed by Thai designer Molly, and described as follows: “Crybaby is not a boy or a girl, it is not even just human, it represents an emotion that comes from deep within. It can be anything and everything! Laughter isn’t the only way to make you feel better, crying can be healing too. If one day, a smile can’t alleviate your problems, baby, let’s cry together.”

But this isn’t just about rejecting tradition. It’s also about seeking happiness, comfort, and surprise: emotional value. And it’s usually not brand-focused but influencer-led. What matters is the story around it and who recommends it (unless the brand becomes the influencer itself — which is what’s ultimately happening with POP MART).

One of the unofficial ambassadors of the chǒu méng ugly-cute trend is Quan Hongchan (全红婵), the teenage diving champion and Olympic gold medallist from Guangdong. Quan is beloved not just for her talent, but also for her playful, down-to-earth personality.

During the Paris Olympics, she went viral for her backpack, which was overflowing with stuffed animals (some joked she was “carrying a zoo on her back”) — and for her animal-themed slippers, including a pair of ugly fish ones.

Quan Hongchan with her Wakuku, and her backpack and slippers during her Paris Olympics days.

It’s no surprise that Quan Hongchan is now also among the celebrities boosting the popularity of the quirky Wakuku.

  

From Factory to Fandom: A New Kind of “C-pop” in the Making

 

The success of Wakuku and other similar toys shows that they’re much more than Labubu 2.0; they’re all part of a broader trend tapping into the tastes and values of Chinese youth — which also speaks to a global audience.

And this trend is serious business. POP MART is one of the world’s fastest-growing consumer brands, with a current market value of approximately $43 billion, according to Morgan Stanley.

No wonder everyone wants a piece of the ‘Labubu pie,’ from small vendors to major companies.

It’s not just the resellers of authentic Labubu dolls who are profiting from the trend — so are the sellers of ‘Lafufu,’ a nickname for counterfeit Labubu dolls, that have become ubiquitous on e-commerce platforms and in toy markets (quite literally).

Wakuku’s rapid rise is also a story of calculated imitation. In this case, copying isn’t seen as a flaw but as smart market participation.

The founding team behind Letsvan already had a decade of experience in product design before setting out on their journey to become a major player in China’s popular designer toy and character merchandise market.

But their real breakthrough came in early 2025, when QuantaSing (量子之歌), a leading adult learning ed-tech company with no previous ties to toys, acquired a 61% stake in the company.

With QuantaSing’s financial backing, Yuehua Entertainment’s marketing power, and Miniso’s distribution reach, Wakuku took it to the next level.

The speed and precision with which Letsvan, QuantaSing, and Wakuku moved to monetize a subcultural trend — even before it fully peaked — shows just how advanced China’s trend toy industry has become.

This is no longer just about cute (or ugly-cute) designs; it’s about strategic ecosystems by ‘IP factories,’ from concept and design to manufacturing and distribution, blind-box scarcity tactics, immersive store experiences, and influencer-led viral campaigns — all part of a roadmap that POP MART refined and is now adopted by many others finding their way into this lucrative market. Their success is powered by the strength of China’s industrial & digital infrastructure, along with cross-industry collaboration.

The rise of Chinese designer toy companies reminds of the playbook of K-pop entertainment companies — with tight control over IP creation, strong visual branding, carefully engineered virality, and a deep understanding of fandom culture. (For more on this, see my earlier explanation of the K-pop success formula.)

If K-pop’s global impact is any indication, China’s designer toy IPs are only beginning to show their potential. The ecosystems forming around these products — from factory to fandom — signal that Labubu and Wakuku are just the first wave of a much larger movement.

– By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

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