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Weibo Watch: A Different Year

2023 became the year of trying to get back to normal life, the year of getting to enjoy traveling again, the year of opening up international exchanges, and the year of grappling with recurring Covid waves and social distrust.

Manya Koetse

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PREMIUM NEWSLETTER | ISSUE #21

 

Dear Reader,

 

As many of you are preparing, celebrating, or recovering, I’ll keep this week’s newsletter shorter than usual. But on New Year’s Eve, I can’t help but reflect on the last year. After a decade of closely following Weibo trends, I’ve found that certain themes stand out more in some years than in others.

There were previous years when the pursuit for social or consumer justice was notably clear, weaving through numerous trending stories. In some years, digital nationalism surged, bolstered by state media amplifying nationalist sentiments among netizens. At other times, Chinese social media users showed increased resistance against official narratives and online censorship. We’ve witnessed years marked by celebrity crackdowns and the rise of the celebrity economy. Additionally, there were periods when the rural-urban divide in China took center stage, with narratives from migrant workers shedding light on the challenges faced by society’s most vulnerable social groups.

While reflecting on a year in China might typically align better with the Chinese New Year rather than the Gregorian calendar, the year 2023 is different. This truly was a special year due to the abrupt end to China’s ‘Zero Covid’ in December of 2022. That year ended with discussions surrounding China’s major policy shift and national Covid-19 wave. Right from the early start, the new year then became the year of trying to get back to normal life, the year of getting to enjoy traveling again, the year of opening up international exchanges, and the year of grappling with recurring Covid waves.

Understanding the full ramifications of the pandemic—be it on our mental health, the implications for children growing up during this period, or shifts in social norms and work culture—will probably take years of research. While debates continue, it’s evident that younger generations, in their formative years, have been significantly impacted. Globally, our shared experiences show both clear similarities and stark differences.

Recently, I’ve noticed in Europe when giving talks or getting interviewed about news events, people seem to completely overlook the timeline of events in post-Covid China. To them, Covid already seems like a distant memory. They forget that it was not until March of 2023 when China resumed issuing all types of visas, until mid August when the ban on Chinese group travels was lifted, or that it wasn’t until early summer when most people in China experienced their second ‘Covid positive.’ And that the big post-pandemic rebound of influenza just happened a few weeks ago.

In this post-Zero Covid year, social trust has emerged as a dominant theme across various trending stories. While (low) trust has always been a pivotal theme in modern-day China, specific periods often reveal discernible trends related to this, such as heightened distrust in official media, local governments, medical institutions, or certain industries. This year, social trust appears fragile in multiple dimensions, as the Covid years have deeply influenced trust dynamics at local, regional, and national levels.

This was evident in the death of the student Hu Xinyu, when people thought details surrounding his disappearance were purposely being hidden or not revealed to the public. It was visible in the anger over Cathay Pacific mocking Chinese, non-English speaking passengers, which became one of the biggest marketing disasters of the year together with the BMW ice cream gate. It was visible in the controversy surrounding influencer ‘Lipstick King’ who lashed out against viewers questioning the price of an eyepencil, or in the scandal surrounding comedian Li Haoshi, who made a joke refering to the PLA. So many train incidents also went viral this year, with the high-speed train slapping incident showing that minor misunderstandings or annoyances can quickly escalate into conflicts and confrontations. The thefts at the Midi Music Festival, the Zhongshan hospital controversy, and scrutiny of Red Cross relief efforts in Gansu further illustrate instances where dwindling trust fostered resentment, skepticism, and misinformation.

This is one of the reasons why the story about the rat head in a school canteen meal made such an impact this year. As the distasteful discovery went viral—the rat still had its teeth and ears— the school maintained that it was not, in fact, a rat, but a duck head that was found in the rice. The entire incident led to laughter and online jokes, but behind the hashtags there was a lot of cynicism and anger over how shamelessly this problem was solved by those in charge: they simply turned the rat into a duck.

You can find the related popular buzzphrase, “calling a rat a duck” (指鼠为鸭), in our newly published list of top 25 buzzwords and phrases of 2023, which also reflects on the past China year.

For now, I’m wishing you a very happy and healthy 2024, with renewed optimism, mutual respect, and new foundations of trust to build on.

Best,
Manya

 

A closer look at the top stories

1: Top 25 Buzzwords | Here are 25 Chinese buzzwords and catchphrases, listed by What’s on Weibo, that reflect social trends and changing times in China in 2023. This article also lists the top 10 of the most noteworthy buzzwords curated by the Chinese linguistics magazine Yǎowén Jiáozì (咬文嚼字).

Read here
 

2: A Very PLA Christmas | It is not Santa bringing you peace and joy, it is the People’s Liberation Army (PLA). Chinese state media and other influential social media accounts have been pushing an alternative Christmas narrative this year, which makes it very clear that this ‘Merry Christmas’ is brought by China’s military forces, not by a Western legendary figure.

Read here
 

3: Red Cross China Keeps Getting Criticized | After the devastating 6.2-magnitude earthquake struck Jishishan (积石山), a county in China’s Gansu Province’s Linxia Hui Autonomous Prefecture, on December 18, Chinese social media platforms were flooded with news related to the disaster. The overnight earthquake killed at least 149 people and left hundreds injured. As rescue efforts were underway, an online list detailing items supposedly procured by the Gansu Red Cross for earthquake relief efforts ignited controversy on Chinese social media. Although the Red Cross has denied all rumors, the incident underscores public skepticism towards the organization.

Read here
 

 

What More to Know

Highlighting 8 hot topics

◼︎ Xi Jinping’s Happy New Year Wish | In a short video message published all over Chinese social media and pushed to the trending lists, Chinese President Xi Jinping wished everyone a happy new year from Beijing on December 31st. (Weibo hashtag: “Wishing Everyone a Happy New Year” #向大家致以新年的祝福#, 9 million views).

◼︎ Air Pollution and Safety Precautions Thwart New Year Activities | Various places across China announced on December 31st that there would be no fireworks at midnight due to heavy air pollution. Among them was Shanghai Disneyland, but also Window of the World, a themepark in Changsha, and Huayi Brothers Movie World in Suzhou. Overall, it seems like this year’s New Years’ activities are much more sober than those of previous years, as various places refrained from organizing any form of large-scale public activities. One reasons cited for the absence of many countdown activities was to prevent overcrowding – the Shanghai New Year’s stampede is still engraved in collective memory – but it is not entirely clear if this is the actual reason. (“Shanghai Disney Cancels New Year Fireworks #上海迪士尼或取消跨年夜烟花#; “Many Places Announce That They Won’t Organize New Year’s Activities” #多地发布通知称不组织跨年夜活动#).

◼︎ Death of Henan Junior High School Student Sparks Protests | The death of a young boy at the Yuhuayuan school (育华园学校) in Ningling, Henan, has triggered major discussions these days. Despite the school asserting it was a suicide, the boy’s body revealed numerous bruises and injuries, leading his family to suspect bullying and inflicted violence. After officials dismissed any foul play on December 27th, the boy’s family and supporters rallied around the school, clashing with local police and even entering the premises to demand justice. Since then, some roads near the school have reportedly been blocked off and some of the main hashtag pages surrounding this case have been taken offline. (“Henan’s Ningling Reports Student Fell to His Death” #河南宁陵通报一学生高空坠亡#, taken offline; “Henan Ningling County Denies Student Who Fell to Death Was Bullied before He Died” #河南宁陵县否认坠亡学生生前遭霸凌#, 6+ million views).

◼︎ New Rules for Online Games | China’s regulatory authority has unveiled new draft rules for online video gaming, aiming to foster a “healthier development” of the industry with a focus on safeguarding minors and consumers. These regulations propose prohibiting rewards for daily logins and limiting certain revenue-generating activities such as player duels and significant transactions involving virtual items. On social media, thousands of people commented on the proposed rules, and although many people supported the measures, others believe that online gaming shouldn’t face such stringent restrictions. Public comments on these regulations are welcomed until January 22, 2024. (Weibo hashtag “Draft Regulation for Online Games” #网络游戏管理办法草案#, 130 million views).

◼︎ Mao Zedong 130 Years | This week, Chinese state media outlets marked the 130th anniversary of Mao Zedong’s birth across various social media platforms, urging netizens to “commemorate the great leader.” While some highlighted Mao’s contributions to the empowerment of women in China, others lauded his poetry and writings. Numerous netizens extended birthday wishes to “Grandfather Mao.” Born on December 26, 1893, Mao Zedong passed away in 1976. Unsurprisingly, critical perspectives on the Chairman were notably absent. (Weibo hashtag “Chairman Mao’s 130th Birthday” #毛主席诞辰130周年#, 420 million views).

◼︎ Fiancee Accused of Rape after Engagement | Recently, a significant legal case has garnered attention on Chinese social media platforms. In May 2023, a woman accused her former fiancée of raping her on the night following their engagement party. The man was recently given a three-year prison sentence as part of the preliminary judgment, but details surrounding the case have sparked debates – many netizens suggest that the woman’s motives might have been financially driven. Allegedly, the couple had an agreement stating that before marriage, the man’s family would cover half the dowry and add the woman’s name to his property rights. Speculations arose that the woman pursued legal action upon realizing she wouldn’t secure the property rights she desired. This narrative has fueled rumors, suggesting the incident stemmed more from a marital dispute than a genuine rape allegation. Chinese media outlets have now countered and refuted such claims. (“Man Accused of Rape after Engagement Gets 3 Year Sentence” #男子订婚后被告强奸一审被判3年#, 510 million views).

◼︎ Death of Lee Sun-Kyun | The death of South Korean actor Lee Sun-kyun went top trending on Weibo this week, garnering over 590 million views within just one day. Lee was mostly known for his standout role in the award-winning movie Parasite. He was reportedly found dead in his car on Wednesday, with indications pointing towards suicide amidst an ongoing probe into alleged drug involvement. Lee’s death follows a series of high-profile celebrity suicides in South Korea. On Weibo, countless fans fondly remembered Lee while also voicing disapproval towards those people and media outlets who accused him of facts that were not yet proven. His funeral took place on Friday in Seoul. (Weibo hashtag “Lee Sun-kyun Passed Away” #李善均去世#, 920 million views).

◼︎ Dr. Tao Yong Controversy | Dr. Tao Yong, an ophthalmologist from Beijing with over 2 million followers on Weibo, stirred discussions online when he had his daughter wash dishes on her 12th birthday. He gained prominence in China in 2020 after surviving an attack by a patient wielding a knife. This week, he faced criticism for revealing that he made his daughter wash dishes following her birthday meal. Was he trying to convey certain expectations for his daughter? Why is there an emphasis on girls learning household chores like washing dishes? The seemingly innocuous post sparked significant controversy, with accusations of sexism directed at Tao. He promptly removed the post and clarified that he merely wanted his daughter to embrace more household responsibilities, emphasizing that his remarks were meant light-hearted. Tao learnt an important lesson in this social media age: even a lighthearted or innocent statement can unleash a whirlwind of intense reactions. (Weibo hashtag “Tao Yong Responds to Recent Online Controversy” #陶勇回应近期网络风波#, 190 million views).

 

Stay tuned for our more elaborate Weibo Watch newsletters in the New Year! Want to look back at our previous 20 issues? You can find them here.

 
This is an on-site version of the Weibo Watch newsletter by What’s on Weibo. Missed last week’s newsletter? Find it here. If you are already subscribed to What’s on Weibo but are not yet receiving this newsletter in your inbox, please contact us directly to let us know.

Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China Digital

China Trend Watch: Takaichi’s Win, Olympic Tensions, and “Tapping Out”

From digital stress to “dangerous Japan,” here are the trends that stood out this week on Chinese social media.

Manya Koetse

Published

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🔥 China Trend Watch (week 6/7 | 2026) Part of Eye on Digital China by Manya Koetse, China Trend Watch is an overview of what’s trending and being discussed on Chinese social media. The previous newsletter was a chapter dive into the Becoming Chinese and Kill Line phenomena. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

In the first weeks of 2026, our news feeds have felt unusually heavy. From war, protests, and heightening geopolitical tensions, to the Epstein files and the sentencing of Jimmy Lai, there is so much competing for scroll space on our phones these days. The Winter Olympics and the start of the Chinese New Year travel season bring some light to otherwise darker feeds, but still add to the endless stream of TikTok trends and Temu/Tmall temptations that quickly move beneath our thumbs just before we switch off the screen and dim the nightlight for sleep.

It is hardly surprising that the mental health of many internet users is increasingly affected by media overload, closely tied to today’s never-ending news delivery & social media ecosystems accompanying us in busy lives, where our minds are also occupied with our own daily worries and pressures.

Lately, this became a topic of discussion in a digital group chat I share with my friends in Amsterdam. They found a practical way to distance themselves from the feeds on their phones: the Tap Out, an app blocker designed by two Dutch guys that only lets them access distracting apps by physically tapping a small “Tap Out Point,” a compact NFC-enabled puck available in different colors with fancy names like Sundried Limestone and Marbled Moon. By placing the puck in another room, or even leaving it at home while at work, a physical barrier prevents them from getting trapped in mindless doomscrolling and addictive swiping habits.

I found the sudden popularity of the tool somewhat bewildering, and vowed not to let anyone talk me into such a nonsensical hype. It made me uneasy that we have apparently reached a stage where we would pay $60 for a device to control something we should be able to control ourselves. We’re turning to a quick technological fix for a deeper problem created by technology, we’re buying a digital product to live less digitally, and we’re paying to escape social media through a device sold to us via targeted advertising on the very platforms we are trying to escape.

In China, superapps combine payment, utility, social, news, and e-commerce functions under one umbrella, making the Dutch “Tap Out” a product that would make little sense for the Chinese market — blocking yourself from WeChat would effectively mean locking yourself out of your phone and your wallet. Yet so-called temporary “mobile self-control tools” (手机自律神器) are still quite popular on Taobao these days, typically in the form of phone lockboxes with time-lock codes, mostly to help teenagers and students focus on their studies.

My friends in Beijing, however, were not discussing those tools. Earlier this month, instead, a photo of a fluffy toy with a cute face appeared in our WeChat group. Now that the success of Labubu is cooling down, the Pop Mart company has introduced another collectible blind-box toy: the “Pucky Tap Tap” series (PUCKY敲敲系列), also dubbed diànzǐ mùyú (电子木鱼), literally meaning “electronic wooden fish.”

A toy within the Pucky Tap Tap series.

The toy has nothing to do with actual fish, nor is it made from wood. A mùyú (木鱼) is a traditional percussion instrument, often carved from a single piece of wood and shaped like a fish. It is used in Buddhism during chanting, sutra recitation, or meditation to maintain rhythm, stay focused, and calm the mind.

The traditional muyu sold on Taobao and Amazon.

Although the Pucky Tap Tap series is inspired by the mùyú, it is essentially a battery-powered plush keychain that makes a soothing sound when you tap its head. The Pucky Tap Tap has become hugely popular as a stress-relief tool among young Chinese consumers who believe the sound can quickly ease anxiety.

On apps like Xiaohongshu, videos show people frantically tapping the toy’s head, while an official Pop Mart ad features a young woman whispering a small prayer before tapping for good luck. Another video shows a girl shutting her laptop to take a breather and tap her toy.

Video promoting the Pucky Tap Tap on Tiktok by Popmart US shop.

Some consider the toy tacky, but by now the keychain has become so wanted that resellers are asking more than double the original price, even helping to lift Pop Mart’s stock.

Another nonsensical hype, perhaps — tempting consumers to buy things they do not need by creating the illusion that peace of mind and happiness are products you can buy. A peaceful mind cannot be bought, though. It comes from within, and will not be attained through a $60 limestone “Tap Out,” nor a $25 Pop Mart “Pucky Tap Tap.” Since when did we all become so silly?

The only reason I ended up purchasing the Pucky Tap Tap is simple: it looks cute. And I am researching these trends for my work, am I not? Don’t mind me if I occasionally tap its head — just for fun. Or perhaps because it feels good to tap something other than a screen. And who knows, while I’m at it, it might bring me some good luck too. It is very different from “tapping out,” right?

Right?

Let’s dive into some of the other trends that have been especially noteworthy.

Quick Scroll

    • 🚧 A road construction project in Wuxi, Jiangsu Province, has been halted after workers uncovered ruins dating back approximately 6000-7000 years. These are now the oldest known archaeological remains in the lower Yangtze region. The discovery rewrites the entire timeline of prehistoric civilization in the region, pushing it back by more than a 1000 years.
    • 👶 “Is it worth spending the best 20 years of your life raising kids?” This ad on the back of a Shenzhen bus, part of a district-level campaign on marriage and child-rearing, raised eyebrows online. While it was likely meant to spark honest reflection on parenthood, it offered a rare contrast to the messaging typically seen in Chinese official communication encouraging people to have (more) children.
    • 🚗 China is set to end the era of hidden door handles. Cars with concealed handles are popular in China, where EV makers have followed design trends popularized by Tesla. But amid growing safety concerns, including cases in which car doors couldn’t be opened in emergencies, China will now become the world’s first country to mandate mechanical backup systems for car door handles and ban fully hidden ones. The new standard will take effect on January 1, 2027.
    • 🐆 The snow leopard in northwest China that recently mauled a tourist who approached it for a photo has now been captured, after it entered a local herder’s sheep pen and killed 35 sheep. The animal is now held at a wildlife rescue center and is expected to be released back into the wild once the weather warms and a scientific assessment is completed.
    • 🎬 After 46 years, Stanley Kubrick’s The Shining made its debut on the Chinese mainland. Its first-ever theatrical release in China came just before the busy Spring Festival movie season, showing that old Hollywood classics can still draw new audiences (although not in their fully original form, as some scenes were still censored for violence).
    • 🐍 Former Zhejiang Party Secretary Yi Lianhong (易炼红) is under investigation for suspected “serious violations of discipline and law.” This news comes about 2 weeks after probes into Zhang Youxia (张又侠) and Liu Zhenli (刘振立). Different roles (top military leadership vs. provincial governance), but together they point to an unusually aggressive purge cycle ahead of the 21st Party Congress. Some are calling Yi “the last tiger of the Snake Year.”
    • x🎮 Time to start looking forward to Black Myth: Zhongkui (黑神话:钟馗), the sequel to Black Myth: Wukong (黑神话:悟空), the game that became a global sensation in 2024. Game Science, the Hangzhou-based studio behind the game, has just released a Chinese New Year trailer (link), offering a peek at the stunning visuals, colors, music, and narrative elements rooted in Chinese folklore.

What Really Stood Out This Week

Takaichi’s Win Seen from China: “A More Dangerous Japan”

[#高市早苗赌赢后彻底不装了#] [#日本彻底失控#]

Cartoon “Japan’s right wing on the rise” by Jin Ding 金鼎, China Daily. Feb 10, 2026.

After winning the Liberal Democratic Party leadership election in October, conservative politician and Shinzo Abe protégé Sanae Takaichi (高市早苗, in Chinese: Gāoshì Zǎomiáo) went on to secure a decisive victory in Japan’s lower house elections on Sunday, winning more than two-thirds of the seats in the snap election she called in January.

Sino-Japanese relations were a central theme in the campaign, as Takaichi’s leadership since October has already triggered one of the sharpest deteriorations in bilateral ties in recent years. This is not only due to her hardline stance on sensitive issues such as wartime history, but also because of her remarks in November on the possibility of military intervention in Taiwan-related matters. Those comments have had far-reaching consequences, ranging from import bans to Japanese performers seeing their China shows canceled.

Rather than weakening Takaichi, China’s pressure campaign appears to have boosted her popularity at home. She is not only the country’s first female prime minister, but it is also the first time the LDP — or any party in Japan, for that matter — has won such a large majority of the vote.

In China, the official response stressed that “the election is Japan’s internal affair” (“日本内政”), but reactions in state media and on social media told a different story. One general view on Takaichi’s win on Chinese social media is that it aligns with an overall decline of the center-left and a growing populism in Western societies.

Takaichi’s victory has been widely framed as a risky gamble, and her post-election comments about a possible visit to the controversial Yasukuni Shrine, where Japan’s war dead (including Class-A war criminals) are honored, further fueled online discussions portraying her not only as a threat to Sino-Japanese relations but also as a danger to Japan itself.

A political cartoon published by China Daily, in both its Chinese and international editions, depicts Takaichi rising above a field of graves belonging to war criminals, emphasizing how important wartime memory is in China’s official framing of her election win (see featured image).

From China’s perspective, Japan is a country that has never really reflected on its wartime aggressions, and Takaichi is viewed as particularly problematic in this regard for her previous remarks not just on Yasukuni, but also on other war-related topics, including denial of the comfort women issue and skepticism regarding the death toll of the Nanjing Massacre.

According to Niu Tanqin (牛弹琴), a Chinese veteran media commentator who posted on Zhihu, there are multiple risks associated with Takaichi’s win. Niu writes:

“Japan is no longer the Japan of the past. With an absolute two-thirds majority in the lower house, Takaichi has crossed the threshold required for constitutional revision. It cannot be ruled out that she may push to amend the pacifist constitution, transform the Self-Defense Forces into a “national defense army,” and accelerate Japan’s so-called “national normalization.””

“There are hidden dangers behind this path towards “normalization” for a country that has not fully reckoned with its history. Large-scale military expansion, sharply increased defense spending, and pursuit of offensive weapons may follow. It cannot be ruled out that Japan could abandon its “Three Non-Nuclear Principles” and seek to acquire nuclear weapons. On the Taiwan issue, Japan may become more provocative, and China–Japan relations will become more turbulent. What we face is a more dangerous (凶险) Japan.”

An Unfortunate Olympic Bump Between a Dutch and Chinese Athlete

[#廉子文向对手致歉反遭挥打#] [#廉子文跟重赛对手说对不起#] [#廉子文并非有意阻碍荷兰选手#] [#廉子文不解裁判判罚#]

The Winter Olympics have been a major topic of discussion this week, with many emotional moments being highlighted in the Chinese media.

One notable example that resonated with netizens is the interview given by the 32-year-old Chinese short track speed skater Fan Kexin (范可新). Coming from an impoverished background and dedicating years of her life to succeed in skating, now competing in her fourth Winter Olympics, Fan had an breakdown moment during an interview that suggested the end of two decades of competition when she tearfully said: “Everyone can see my hair is turning white, I’ve endured until the very end” (“大家看到我的头发已经白了,我已经熬到头了”).

Fan Kexin in her tearful interview with CCTV.

Another emotional incident specifically stood out. It was the dramatic moment during Wednesday’s men’s 1000 meter involving Dutch skater Joep Wennemars and China’s Lian Ziwen (廉子文). During the final lane change, Lian tangled with Wennemars even though the Dutch athlete, coming from the outside lane, had right of way during the exchange. The collision effectively ruined Wennemars’ medal chances. After reviewing the incident, officials disqualified the Chinese skater. Wennemars was given a re-skate thirty minutes later, but the fatigued and frustrated skater only recorded the ninth fastest time.

Lian Ziwen apologized to Joep Wennemars after the incident, according to his coach Jan Bos, who spoke to the Dutch press. Ziwen was reportedly devastated after his mistake and, according to Bos, “just cried” following his disqualification.

The topic became a major subject of discussion on Chinese social media and ranked number one on Kuaishou’s trending lists. What stands out in Chinese online reactions is that, although almost everyone seems to agree there was no intent involved, opinions clearly fall into three camps.

The first camp (most dominant) defends Lian and focuses mainly on the actions of an angry Wennemars after the finish, as the Dutch skater could be seen shouting at Lian and lashing out in his direction. In these reactions, Wennemars is insulted as an “uncivilized Dutch milk cow” or a “white pig” (or “Dutch pig”, which also means “guinea pig” in Chinese), and his reaction is framed as “anti-Chinese,” with the Nexperia affair being frequently mentioned. In these discussions, the Olympic moment takes on a clear nationalist tone and becomes symbolic of Dutch-Chinese relations at large.

The second camp views the situation primarily from an Olympic and sporting perspective and shows more understanding for Wennemars’ intense emotions. They consider Lian’s apology logical and Joep’s anger understandable. Some Douyin commenters wrote: “If you do something wrong, you should apologize. That the other person does not forgive you is perfectly normal,” and: “Whether intentional or not, four years of preparation were destroyed in an instant.” Some draw comparisons to a well-known Olympic incident in 1992, when Chinese skater Ye Qiaobo (叶乔波) also missed out on gold after being hindered by a Soviet skater during a lane change.

The third camp, a smaller but notable group, uses the discussion as a moment of reflection on Chinese social media itself, particularly on cyber-nationalism and the double standards of some internet users. As one Douyin comment put it: “When a foreigner commits a foul, people immediately start cursing. But when our own athlete makes a mistake, the foreigner gets blamed instead. That is how distorted it can be.”

An interesting detail: on Weibo, comment sections under some news posts about this incident appear to be heavily filtered. Possibly, too much geopolitics was beginning to overshadow the Olympic mood.

On the Feed

Draco Malfoy as the Lucky Chinese New Year Charm

The Year of the Horse is almost here, and celebrating the new year comes with a lot of red, a lot of ornaments, and a lot of lucky language. This year, it all came together in some surprising Spring Festival celebratory decorations focused on Draco Malfoy, the fictional villainous character from the Harry Potter series, which is also popular in China.

Malfoy in Chinese is phonetically rendered as Mǎ’ěrfú (马尔福), containing the characters 马 meaning “horse” and 福 meaning “luck” or “good fortune.” With Malfoy’s name thus associated with good luck in the new year, decorations featuring his face have shown up on front door banners and fridge magnets.

By now, the original lucky decorations have been picked up by international media, and Tom Felton, the actor who plays Malfoy in the movies, is now also more than aware that he became the most unexpected mascot of the Chinese New Year , as he himself reposted an image that highlighted his new status.

 


Seen Elsewhere

• In a China where pursuing an abundant career and life in the city has become increasingly competitive and stressful, embracing “ugly things” sparks empathy, humor, and nostalgia for simpler times. (BAIGUAN)

• Anti-Chinese sentiments are on the rise in South Korea. What makes the current wave of Sinophobia in South Korea different is not just its intensity, but the social media infrastructure through which it circulates. (THE DIPLOMAT)

• One year ago, an American couple discovered a peculiar typewriter in boxes cleared out from an Arizona basement. They later discovered that it was the long-lost prototype of the MingKwai typewriter, an invention that fundamentally redefined the logic of typing Chinese characters. (SIXTH TONE)

• Their most intimate moments had been captured by a camera hidden in their Chinese hotel room, and then “Eric” found out that the footage was made available to thousands of strangers when he logged in to watch p*rnography on the very same channel he was exposed in. (BBC)

 


That’s a wrap. Keep an eye on the next newsletter, which will be all about the Chinese New Year!

See you next edition.

Best,

Manya

 

 

Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access. If you’re already subscribed and want to switch platforms, just get in touch for help. If you no longer wish to receive these newsletters, or are receiving duplicate editions, you can unsubscribe at any time.

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China Society

From a Hospital in Crisis to Chaotic Pig Feasts

From 5,000 people crashing a rural pig feast in Chongqing to the collective effort to save Yanran Angel hospital.

Manya Koetse

Published

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🔥 China Trend Watch (1.22.26)
Part of Eye on Digital China by Manya Koetse, China Trend Watch is an overview of what’s trending and being discussed on Chinese social media. The previous newsletter was a deep dive into the Dead Yet? app phenomenon. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

Welcome to another edition of Eye on Digital China. Not a day goes by these days when Trump isn’t trending. Whether it’s about Venezuela and Greenland, ICE, or his recent speech at the World Economic Forum in Davos, his name keeps popping up in the hot lists.

However, there are dozens of other topics being discussed on Chinese social media that actually aren’t about the US or the shifting geopolitical landscape. From football to pig-slaughter feasts, from a Henan grandpa in Paris to the latest birth rates, there is an entire world of topics out there that’s blissfully unconnected to anything happening in Washington or Davos — with many of these discussions signaling bigger social stories unfolding in China today. Let’s dive in.

Quick Scroll

  • 🐶 “Eat more dog meat,” a local Community Health Service Center in Ya’an advised in a seasonal health text, suggesting it would help people stay healthy & warm during cold weather. The message sparked controversy among dog lovers online. The center later apologized and issued a corrected version, replacing dog meat with lamb, beef, and chestnuts.
  • ⚽ Chinese goalkeeper Li Hao (李昊) is the man of the moment after China’s under-23 national football team beat Vietnam (0-3) and advanced to the final of the AFC U23 Asian Cup. It marks the first time since 2004 that any Chinese men’s national team (at any level) has reached the final of a continental tournament. In the final, China will face Japan.
  • 👶 China’s latest birth data for 2025 are in, showing yet another record low. The birth rate fell to 5.63 per 1,000 people, with 7.92 million babies born last year — a 17% year-on-year decline.
  • 💸 An “underground” private tutoring operation in Beijing has been hit with a staggering fine of more than 67 million yuan (US$9.6 million) for offering after-school classes without official approval. It’s the highest fine so far under China’s “Double Reduction” policy, introduced in 2021 to curb private tutoring and ease academic pressure on students.
  • 🕯️ He Jiaolong (贺娇龙), a Xinjiang local official who was at the forefront of Chinese officials livestreaming & promoting their regions in creative online ways, died this week after a fatal fall from a horse during work-related filming. She was 47 years old.
  • 🎭 Another death that trended this week was that of renowned Chinese comedian Yang Zhenhua (杨振华, b. 1936), a crosstalk (相声) artist remembered for his classic performances and widely regarded as a cultural icon.
  • 🏛️ A child abuse case that has haunted Chinese netizens for the past two years has come to a close. Xu Jinhua (许金花), the stepmother who tortured and starved her 12-year-old stepdaughter, known as “Qiqi,” to death, was executed on January 20. Xu was sentenced to death in April 2025, and her appeal was rejected last November.

What Really Stood Out This Week

1. Mass Shutdowns of Local Chinese Pig-Slaughter Feasts

Annual pig feasts are traditionally meant to be a source of community bonding and ritual exchange. But for many towns and districts, páozhūyàn (刨猪宴), traditional pig-slaughter feasts, have now become a source of concern, leading to shutdowns of local events across multiple provinces.

The story begins on January 9, when a farmer’s daughter nicknamed Daidai (呆呆) from Hezhou in Chongqing posted a lighthearted message on Douyin asking whether people could help with her family’s pig slaughter, saying her old dad would not be able to hold down the two pigs. In return, she promised to treat helpers to “pork soup and rice,” adding: “To be honest, I just want the road in front of my house to be packed with cars, even more than at a wedding. I want to finally prove myself in the village!

Two days later, on January 11, when the pig feast took place, Daidai got more than she had asked for. Not only was the road in front of her home packed with cars — the entire village was completely blocked as over 1,000 cars and some 5,000 visitors arrived. With two pigs nowhere near enough, five pigs ended up being slaughtered. Livestreamers flooded the scene, Daidai’s name was quickly trademarked, and before she knew it, she had entered internet history — including her own Baidu page — as the girl who turned a local gathering into a national feast.

Daidai (middle) hadn’t expected her call for help with slaughtering two pigs would end up in 5000 people coming to her town.

By now, the incident has spiraled into a much bigger issue, as others in the Sichuan–Chongqing region want to replicate the viral success of Hechuan, creating chaos and sometimes unsafe situations by turning neighborhood moments into tourist activities. This has led to a series of events being canceled or shut down.

On January 14, a planned páozhūyàn, initiated by local influencer Jia Laolian (假老练) in Longquanyi District in Chengdu, had to be canceled at the last minute after thousands of people registered to attend. On January 17, an online influencer in Caijiagang Subdistrict, Chongqing, also held a free pig-slaughter feast that quickly led to potentially dangerous overcrowding. Police shut it down. Another event took place in Ziyang, where 8,000 people had registered to attend while there were only 200 parking spaces available. There were more.

The current hype surrounding these pig-slaughter events reflects a sense of urban–rural nostalgia for local traditions and human connections, but probably says more about how viral tourism in China has worked since the frenzy surrounding Zibo: at lightning speed, influencers and local tourism bureaus jump onto fast-moving trends, hoping to get their own viral moment and, quite literally, piggyback on it.

While these moments can create a moment of hype, the downsides are clear: a lack of oversight, weak crowd management, intrusion to local communities, and lives being suddenly disrupted. For now, ‘Daidai’ has gained about two million users on her social media account. She says she hopes to do “something meaningful” with her online influence and has become an organic ambassador for Hechuan. At the same time, she also wants some calm after the storm, saying:“The Zhaozhu Yan in Heichuan has concluded successfully. I hope everyone can return to their normal lives. I also hope my parents can go back to their previous life—I don’t want them dragged into the internet world.”

2. How a Hospital Crisis Won China’s Trust

Usually, when news emerges about Chinese celebrities facing debts or court papers, it signals a serious blow to their reputation. But in a case that trended over the past week involving Chinese actor/businessman Li Yapeng (李亚鹏) and singer/pop icon Faye Wong (Wang Fei 王菲), the opposite is true.

Li and Wong were previously married and are parents to a daughter born with a cleft lip and palate. Their experiences in getting treatment and surgery for their daughter led them to become deeply involved with the efforts to help other children. In 2006, they founded the Yanran Angel Foundation (嫣然天使基金). A few years later, they established the Yanran Angel Children’s Hospital (嫣然天使儿童医院), China’s first privately-operated non-profit children’s hospital, providing surgeries, orthodontics, speech therapy, and other support to thousands of childrenmany of them at no cost for underprivileged families.

For the first ten years that Li and his team leased the hospital location, the landlord provided them with heavily discounted rent as a sign of his goodwill. In 2019, that agreement ended, and the rent doubled to market value at 11 million yuan per year (over US$1.5 million). But then Covid hit, and while the hospital still had all of its staffing and lease costs, surgeries were postponed.

On January 14 this year, Li Yapeng posted a lengthy video on his Douyin account titled “The Final Confrontation” (最后的面对), in which he explains how they fell behind on their rent since 2022, now finding themselves in a debt of 26 million yuan (over US$1.5 million) and facing a court judgement that leaves them with little choice but to vacate the premises and shut the hospital down.

Something that struck a chord with netizens is how Li, who bears joint liability for the unpaid rent, made no excuses and openly acknowledged his legal obligations, while at the same time emphasizing his personal sense of responsibility to ensure that children waiting for surgery would still receive the help that had been promised to them.

Public perception of Li Yapeng, who was previously seen as a failed businessman, transformed overnight. He was suddenly hailed as a hero who had quietly devoted himself to charity all this time, while accumulating personal debts.

Donations started flooding in. Within two days, over 180,000 people had donated a total of 9 million yuan (US$1.3 million), and by January 19 this had grown to more than 310,000 people supporting the hospital with nearly 20 million yuan (US$2.8 million). Beyond direct donations, netizens also supported Li Yapeng by tuning into his e-commerce livestreams. One businessman from Jiangsu even offered 30,000 square meters of free space for the hospital to relocate.

Meanwhile, netizens began wondering why Faye Wong, Li’s ex-wife with whom he had founded the foundation and hospital, was staying quiet. Just as some started to label her a diva who no longer cared about the cause, a 2023 audit report revealed that since divorcing Li Yapeng in 2013, she had been anonymously donating to the fund every year for a decade, totaling more than 32.6 million yuan (US$4.6 million) to cover rent and staff salaries.

There are many aspects to this story that have caused it to go viral, and that make it particularly noteworthy. It is not just the turnaround in public sentiment regarding Li and Faye Wong, but also the fact that people are more willing to donate to a cause they genuinely believe in. Although Li and Wong’s foundation technically falls under the Red Cross system, that organization has faced significant criticism and public distrust in China over the years.

What also helps are the personal stories shared on social media by those who have had direct experience with the hospital, or who know people working there. These include deeply moving accounts from families who saw all their savings depleted while trying to get proper care for their three-year-old child born with a cleft lip, then traveling for days from Gansu to Beijing with little more than a sliver of hope—only to learn that their child would not only receive surgery for free, but that the hospital would also help cover temporary lodging and travel costs. Many feel that causes like this are rare, and deserve to continue.

After years of stories about celebrities evading taxes, good causes misspending money, and corruption getting mixed up with charity, this is a story that restores trust — showing that some celebrities truly care, that some charities do turn every penny into help for those in need, and that netizens can genuinely make a difference. “This is the most heartwarming news at the start of the year,” one Weibo commenter wrote.

For now, it remains unclear whether the hospital can remain at its current location, but operations continue, and negotiations are ongoing. Fundraising has been paused for the time being, as annual donation targets have already been exceeded.

3. The Sudden Death of a 32-Year-Old Programmer and the Renewed Debate Over China’s Tech Overtime Culture

The sudden death of a 32-year-old programmer who worked at a tech company in Guangzhou is sparking discussion these days, as his death is being linked to the extreme overtime work culture in China’s tech sector.

The story is attracting online attention mainly because his wife, using the nickname “Widow” (遗孀), has been documenting her grieving journey on social media, sharing stories about how she misses her late husband and the things she wishes had gone differently. He was always working late, and she often asked him to come home when he still hadn’t returned by 10:00, 11:00 p.m., or even midnight.

Gao Guanghui (高广辉) worked as a software engineer and department manager. Despite his “seriously overloaded” working schedule, his now-widowed wife describes their life together as “very happy.”

On Saturday, November 29, 2025, the day of his passing, Gao mentioned that although he was feeling unwell, he still had work matters with approaching deadlines to handle. Browser records show that he accessed the company’s internal system at least five times that morning before fainting and experiencing sudden urinary incontinence.

While preparing to go to the hospital, Gao reportedly urged his wife to bring his laptop with them so that he could finish his tasks. However, he collapsed before the two had even gotten into the car. Despite an ambulance arriving at 9:14 a.m. and efforts to save him, he passed away two hours later. He died of cardiac arrest, and hospital records note his high-pressure, long-hour work schedule.

Even in the final moments of his life, work continued to intrude. Gao was added to a work WeChat group at 10:48 a.m., while hospital staff were still attempting to resuscitate him. Hours after his death was declared, colleagues continued to send him work messages, including one at 9:09 p.m. asking him to urgently fix an issue.

Making matters worse, Gao’s widow says that in the second week after his death, his company had already processed his resignation and disposed of his belongings. The items that were sent to her were crushed and poorly packed. To this day, she says she has received no apology, no compensation, no replacement items, and none of her husband’s missing belongings.

Visuals dedicated to Gao, shared on Xiaohongshu.

On social media, people are angry. Reading about Gao’s life story — and how he was always a hard worker, sometimes working two jobs at a time — many comments indicate that it is often the most dedicated ones who get pressured the most. They see him as a victim of tech companies like CVTE that go against official guidelines and perpetuate a work culture where working overtime becomes the norm, only leading to more workload.

This is not the first time such a story has gone viral. In 2021, the death of an employee who worked at Pinduoduo triggered similar discussions about strenuous “996” schedules (working 9 a.m. to 9 p.m., six days per week).

Similar deaths include the 2011 case of 25-year-old PwC auditor Pan Jie, whose story went viral on Sina Weibo after doctors concluded that overwork may have played a crucial role in her death. Likewise, the at-desk death of a 24-year-old Ogilvy employee in Beijing and the 2016 death of Jin Bo, deputy editor-in-chief of one of China’s leading online forums, also prompted calls for greater public awareness of the risks of overwork — especially among young professionals.

On the Feed

“Paris Without the Filter”

“Filter-Free Paris,” or “Paris without a filter” (素颜巴黎), unexpectedly went viral after a grandpa from China’s Henan province, traveling with a senior tour group, shared his unfiltered and casual photos of rainy Paris. In an age when European travel photos are often heavily filtered and glamorized on Chinese social media, many found the grandpa’s grey, plain images of the “City of Romance” not only amusing but also refreshingly honest.

Seen Elsewhere

• A Chinese state media editorial framed the Greenland dispute as a “wake-up call” for Europe to reduce its reliance on the US. (CHINA DAILY)

• Why Western “Chinamaxxing” and “very Chinese time” memes say more about a “decay of the American dream” than about China itself. (WIRED)

• WIRED seems to be at a “very Chinese time” itself, and also launched its China issue, introducing 23 ways you’re already living in the ‘Chinese Century.’ (WIRED)

Title/Image via Wired, Andria Lo

 

• As Trump sows division, China says it’s the calm, dependable leader the world needs. (CNN)

• Nostalgia for the Cultural Revolution has become one of the few legally viable means of resistance, according to Shijie Wang. (CHINATALK)

 

That’s a wrap! Thanks for reading.

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Manya

 

Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access. If you’re already subscribed and want to switch platforms, just get in touch for help. If you no longer wish to receive these newsletters, or are receiving duplicate editions, you can unsubscribe at any time.

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