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China Celebs

Three Reasons Why Lipstick King’s ‘Eyebrow Pencil Gate’ Has Blown Up

From beauty guru to betrayal: why one livestream moment is shaking China’s internet.

Manya Koetse

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PREMIUM CONTENT

Li Jiaqi, also known as Austin Li the ‘Lipstick King,’ has become the focus of intense media attention in China over the past days.

The controversy began when the popular beauty influencer responded with apparent annoyance to a viewer’s comment about the high price of an eyebrow pencil. As a result, his fans began unfollowing him, netizens started scolding him, Chinese state criticized him, and the memes started flooding in.

Li Jiaqi’s

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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China AI

AI Actress Ad Pulled, Baihaitun Disrupts Shanghai and Cicada Meme Bugs Huawei

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Welcome to China Trend Watch (Week 32–33 | 2026), where I bring you the latest trends, memes, and debates driving conversation across Chinese social media. I’m Manya Koetse, a sinologist specializing in Chinese digital culture.

 


 

🗞️ QUICK SCROLLS

 

📈 Is China’s AI price war over? After a period of offering as much as possible to users at relatively low prices, Chinese AI (LLM) companies are now raising their prices. Last week, DeepSeek – known as the cheapest LLM model around – announced a raise in its API prices, showing that LLM models in China, like food delivery platforms, follow a clear strategy of first attracting users and subsidizing growth, then monetizing once users are locked in.

🐸 “Antibiotic bullfrogs” are a new cause for concern. Bullfrogs sold through e-commerce channels, popularly used in various dishes (like bullfrog hotpot), have been found to contain excessive antibiotic residues after being tested by an independent Shanghai investigation team. Antibiotics are widely used in bullfrog farming.

🌾 A 67-year-old farmer from Anhui ruined 25 acres of crops after following a chatbot’s advice on which pesticides to use. The AI tool recommended a strategy including fomesafen, which killed the farmer’s entire sesame plant crop. Chinese state media highlighted the story as a warning to the growing number of senior citizens who are relying on AI a bit too much.

👁️ A Chinese ad campaign for contact lenses has been taken offline because it starred an AI actress who doesn’t actually have eyes. Last week, I reported on the success of this AI actress, Fang Taozi (方桃子), in the AI micro drama “Laid-Off Girl” (被裁掉的女孩). After a Chinese cosmetic contact-lens brand paid a large sum to feature the actress in its commercial, regulators flagged it because the virtual actress claimed…

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China Celebs

Quiet Nationalism, Loud Statements, and Nanjing Memorial Day

From war memory to viral eggs, salty cakes, an unfortunate dinner party and farewell to an iconic actress.

Manya Koetse

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🔥 China Trend Watch — Week 50 (2025)
Part of Eye on Digital China. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.


Welcome to the Eye on Digital China newsletter. This is the China Trend Watch edition — a quick catch-up on real-time conversations.

I’ve rounded up my latest China trip that brought me from Chongqing to Nanjing, Wuhan, Zaozhuang and Beijing, for some…

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