China Insight
What Happened to Hu Xinyu? Disappearance and Death of 15-Year-Old Student Attracts Widespread Attention in China
Although Hu Xinyu’s school had 119 cameras, his disappearance remained a mystery for 106 days. Near Hu’s remains, a voice recorder was found.
Published
2 years agoon
After 106 days of searching, Hu Xinyu’s parents now know their son has passed away. The student’s remains were found at a grain warehouse near his school, but questions still linger on what happened to the 15-year-old and why it took so long to find him.
The case of a Chinese 15-year-old student named Hu Xinyu (胡鑫宇) has been trending on Chinese social media over the past few days. Ever since October of 2022, Hu Xinyu’s case has been a much-discussed topic.
The young man from Jiangxi was missing for 106 days before his body was discovered, leaving many unanswered questions surrounding his death and why search teams were unable to find Hu in the months before.
One of the reasons why Hu Xinyu’s disappearance has been attracting widespread attention is because many people believe there are some details or occurrences surrounding Hu’s case that are purposely being hidden or not revealed to the public.
Hu Goes Missing: A Timeline
The story begins on Oct. 14, 2022, when Hu Xinyu, a student at the Zhiyuan Middle School (致远中学), first went missing in Yanshan County, Shangrao City. The Zhiyuan Middle School is a private school where students live in the dorms, only going home to their families on days off. Hu allegedly had good grades as a student at Zhiyuan.
The incident attracted attention due to the peculiar circumstances surrounding it. It was first reported that security cameras allegedly had not recorded the student leaving the school’s premises and that Hu’s family suspected that the security camera system had been tampered with. The school reportedly has a total of 119 cameras installed on its premises.
Later reports claimed that security cameras did in fact capture how Hu left the dorms at 17:51 that day, but there was no footage of him actually leaving the school premises.
On Oct. 15, after unsuccessful attempts by friends and family to locate Hu Xinyu, he was reported as a missing person at the local police office.
On Nov. 20, when Hu had already been missing for over a month, local authorities set up a joint task force to try and speed up efforts to find Hu and further investigate his disappearance. Hu’s social media and bank accounts reportedly had zero activity since he went missing.
On Nov. 22, 2022, Chinese media reported that rescue and search teams still had not found a single clue about where Hu might be. Meanwhile, his parents were gradually losing hope of finding their son back alive.
On Nov. 29, 2022, 46 days since Hu went missing, a chemistry teacher by the name of Wang was called in for questioning but he was later released. Weeks later, on Jan. 1, the police informed Hu’s relatives that – despite rumors – they ruled out the possibility of school staff being involved in Hu’s disappearance.
On Dec. 25, 2022, Hu Xinyu’s mother shared some more information via social media about some contents in her son’s old notebooks, in which Hu allegedly had noted how he felt that it was not easy for him to adapt to his living environment at the school and that he felt hindered by his introvert personality. These contents were later deleted again.
After Jan. 7, 2023, the search for Hu continued, including teams with search dogs, and thousands of people volunteered to join.
On Jan. 28, 2023, a body was found hanging near the woods in the Jinji mountain area in the town of Hekou. A voice recorder was also found at the scene.
The body was reportedly found by a local guard who was near the premises with his dog to look for a chicken that had wandered off. The dog started barking at something, and the guard then discovered the remains, which were not immediately clearly visible.
One day later, on Jan. 29, Chinese media reported that DNA research confirmed that the remains belonged to Hu Xinyu. He was wearing his school uniform when his remains were found. Hu’s parents decided to have a post-mortem examination of the body to determine the cause of death. The voice recorder found near Hu’s body was sent for analysis.
The hashtag “Hu Xinyu’s Remains Found” (#胡鑫宇遗体被发现#) was viewed over two billion times on Weibo.
The Latest Details Surrounding Hu Xinyu’s Death
Chinese news outlet The Paper reported that the location where Hu’s remains were discovered is a large grain warehouse area just about 300 meters or a 5-minute walk southeast of the Zhiyuan Middle School.
According to a spokesperson of the search & rescue team, the area where Hu was found had been previously included in search efforts (#搜救队曾去胡鑫宇被发现地周围搜寻#).
The biggest questions that remain and that are asked by so many on Chinese social media are: how is it possible that search teams previously did not find Hu if this is where he was all along? Is the place where Hu was found a crime scene or not? How is it possible that security cameras did not capture Hu beyond the dorms?
Some details that surfaced over the past few days provide further information on the case.
On Jan. 31, Chinese media reported that one of Hu’s teachers had discovered something written down by Hu Xinyu on the last page of his notebook: “What would it be like if I’m not longer here?” (#胡鑫宇曾写如果我不活了将会变得怎么样#).
It has also become known that Hu Xinyu purchased the voice recorder that was found with his remains. He purchased the 4GB-capacity recorder on October 4, 2022.
At the time of writing, the data on the recorder was not able to be retrieved (#胡鑫宇购买录音笔数据删除后无法恢复#). A recording device such as the one found near Hu’s body might become damaged due very low or high temperatures or by moist and liquid (#胡鑫宇录音笔已送深圳检测#).
If the original manufacturer would be able to get the data on the recorder, Hu’s relatives finally might get some of the answers they have been waiting for for so long.
According to Hu Xinyu’s father, search and rescue staff previously had in fact been inside the grain warehouse premises, but apparently did not come to the exact location within the warehouse area where Hu was later found (#胡鑫宇父亲称未到达遗体发现点#).
On February 2nd, 2023, a press conference on the latest developments is planned to take place in Yanshan county in Shangrao at 10:00 AM. (Update: read about the press conference here).
Societal Distrust, Armchair Detectives, and Social Media
There are multiple reasons why the Hu Xinyu case is attracting such wide attention, and in some ways, the case is similar to the 2021 ‘Chengdu 49 Middle School Incident.’
At the time, the death of 16-year-old Lin Weiqi (林唯麒) also attracted nationwide attention and led to a wave of online rumors and theories on what might have happened to him.
Although Lin never went missing – he fell to his death from the school building, – there was also online speculation about corporal punishment and abuse taking place in the school, with one theory suggesting Lin had been hurt by a chemistry teacher. Just as in the Hu Xinyu case, netizens speculated that the school was trying to cover up the incident.
According to a joint statement later issued by the local propaganda department, police, and the Education Bureau said that they had come to the conclusion that the student had taken his own life due to personal problems.
The Lin Weiqi story sparked concerns at a time when security cameras had become a part of everyday lives. The fact that there were blind spots in the surveillance footage and that cameras never captured how and if Lin actually took his own life triggered doubts among Lin’s relatives and netizens alike.
Many reasoned that since there are security cameras all over the school, there must be a cover-up going on if the incident was not captured on camera. A similar thing happened in the case of the Tangshan BBQ Restaurant Incident in which female customers were assaulted and beaten by a group of men. Although the beating incident was captured by security cameras, the last part of the incident occurred at a nearby alley and was not captured by the outdoor security cameras. This led to a lot of speculation on what happened there and if local government officials were covering something up.
Another factor that plays a role is that there have actually been stories about schools or other institutes covering up scandals in recent years, such as in the RYB Education incident of 2017 that shocked the nation and did not help in improving trust in educational institutes.
Social media also plays an important role in how and why the Hu Xinyu case received so much attention. For some online communities of armchair detectives, identifying suspects and uncovering clues becomes like solving a puzzle, while following the latest details in these high-profile cases also becomes like a form of infotainment for others – comparable to the online sleuthing and major attention for the case of Gabby Petito in the U.S.
Furthermore, those who are closely related to the case also use social media to attract more attention. In Hu Xinyu’s case, his family members personally turned to social media and media reporters to ask for help or update with information. This also makes social media users more involved since they get the feeling they know the family, and sympathize with them. Very different from just reading a headline in the local newspaper, social media users feel involved and get involved.
For now, many social media users would like to see some clarity in this case and a conclusion so that Hu’s family can finally get some of their questions answered.
While many think it is highly likely that local authorities will soon come out with a statement that Hu committed suicide, others think there might still be other outcomes.
“It’s lasted long enough now,” some Weibo commenters write: “What is most important now is to finally know the truth.”
READ UPDATE TO THIS STORY HERE.
By Manya Koetse
with contributions by Miranda Barnes
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Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.
China Insight
The Tragic Story of “Fat Cat”: How a Chinese Gamer’s Suicide Went Viral
The story of ‘Fat Cat’ has become a hot topic in China, sparking widespread sympathy and discussions online.
Published
5 months agoon
May 9, 2024The tragic story behind the recent suicide of a 21-year-old Chinese gamer nicknamed ‘Fat Cat’ has become a major topic of discussion on Chinese social media, touching upon broader societal issues from unfair gender dynamics to businesses taking advantage of grieving internet users.
The story of a 21-year-old Chinese gamer from Hunan who committed suicide has gone completely viral on Weibo and beyond this week, generating many discussions.
In late April of this year, the young man nicknamed ‘Fat Cat’ (胖猫 Pàng Māo, literally fat or chubby cat), tragically ended his life by jumping into the river near the Chongqing Yangtze River Bridge (重庆长江大桥) following a breakup with his girlfriend. By now, the incident has come to be known as the “Fat Cat Jumping Into the River Incident” (胖猫跳江事件).
News of his suicide soon made its rounds on the internet, and some bloggers started looking into what was behind the story. The man’s sister also spoke out through online channels, and numerous chat records between the young man and his girlfriend emerged online.
One aspect of his story that gained traction in early May is the revelation that the man had invested all his resources into the relationship. Allegedly, he made significant financial sacrifices, giving his girlfriend over 510,000 RMB (approximately 71,000 USD) throughout their relationship, in a time frame of two years.
When his girlfriend ended the relationship, despite all of his efforts, he was devastated and took his own life.
The story was picked up by various Chinese media outlets, and prominent social and political commentator Hu Xijin also wrote a post about Fat Cat, stating the sad story had made him tear up.
As the news spread, it sparked a multitude of hashtags on Weibo, with thousands of netizens pouring out their thoughts and emotions in response to the story.
Playing Games for Love
The main part of this story that is triggering online discussions is how ‘Fat Cat,’ a young man who possessed virtually nothing, managed to provide his girlfriend, who was six years older, with such a significant amount of money – and why he was willing to sacrifice so much in order to do so.
The young man reportedly was able to make money by playing video games, specifically by being a so-called ‘booster’ by playing with others and helping them get to a higher level in multiplayer online battle games.
According to his sister, he started working as a ‘professional’ video gamer as a means of generating money to satisfy his girlfriend, who allegedly always demanded more.
He registered a total of 36 accounts to receive orders to play online games, making 20 yuan per game (about $2.80). Because this consumed all of his time, he barely went out anymore and his social life was dead.
In order to save more money, he tried to keep his own expenses as low as possible, and would only get takeout food for himself for no more than 10 yuan ($1,4). His online avatar was an image of a cat saying “I don’t want to eat vegetables, I want to eat McDonald’s.”
The woman in question who he made so many sacrifices for is named Tan Zhu (谭竹), and she soon became the topic of public scrutiny. In one screenshot of a chat conversation between Tan and her boyfriend that leaked online, she claimed she needed money for various things. The two had agreed to get married later in this year.
Despite of this, she still broke up with him, driving him to jump off the bridge after transferring his remaining 66,000 RMB (9135 USD) to Tan Zhu.
As the story fermented online, Tan Zhu also shared her side of the story. She claimed that she had met ‘Fat Cat’ over two years ago through online gaming and had started a long distance relationship with him. They had actually only met up twice before he moved to Chongqing. She emphasized that financial gain was never a motivating factor in their relationship.
Tan additionally asserted that she had previously repaid 130,000 RMB (18,000 USD) to him and that they had reached a settlement agreement shortly before his tragic death.
Ordering Take-Out to Mourn Fat Cat
– “I hope you rest in peace.”
– “Little fat cat, I hope you’ll be less foolish in your next life.”
– “In your next life, love yourself first.”
These are just a few of the messages left by netizens on notes attached to takeout food deliveries near the Chongqing Yangtze River Bridge.
As Fat Cat’s story stirred up significant online discussion, with many expressing sympathy for the young man who rarely indulged in spending on food and drinks, some internet users took the step of ordering McDonalds and other food delivery services to the bridge, where he tragically jumped from, in his honor.
This soon snowballed into more people ordering food and drinks to the bridge, resulting in a constant flow of delivery staff and a pile-up of take-out bags.
However, as the food delivery efforts picked up pace, it came to light that some of the deliveries ordered and paid for were either empty or contained something different; certain restaurants, aware of the collective effort to honor the young man, deliberately left the food boxes empty or substituted sodas or tea with tap water.
At least five restaurants were caught not delivering the actual orders. Chinese bubble tea shop ChaPanda was exposed for substituting water for milk tea in their cups. On May 3rd, ChaPanda responded that they had fired the responsible employee.
Another store, the Zhu Xiaoxiao Luosifen (朱小小螺蛳粉), responded on that they had temporarily closed the shop in question to deal with the issue. Chinese fast food chain NewYobo (牛约堡) also acknowledged that at least twenty orders they received were incomplete.
Fast food company Wallace (华莱士) responded to the controversy by stating they had dismissed the employees involved. Mixue Ice Cream & Tea (蜜雪冰城) issued an apology and temporarily closed one of their stores implicated in delivering empty orders.
In the midst of all the controversy, Fat Cat’s sister asked internet users to refrain from ordering take-out food as a means of mourning and honoring her brother.
Nevertheless, take-out food and flowers continued to accumulate near the bridge, prompting local authorities to think of ways of how to deal with this unique method of honoring the deceased gamer.
Gamer Boy Meets Girl
On Chinese social media, this story has also become a topic of debate in the context of gender dynamics and social inequality.
There are some male bloggers who are angry with Tan Zhu, suggesting her behaviour is an example of everything that’s supposedly “wrong” with Chinese women in this day and age.
Others place blame on Fat Cat for believing that he could buy love and maintain a relationship through financial means. This irked some feminist bloggers, who see it as a chauvinistic attitude towards women.
A main, recurring idea in these discussions is that young Chinese men such as Fat Cat, who are at the low end of the social ladder, are actually particularly vulnerable in a fiercely competitive society. Here, a gender imbalance and surplus of unmarried men make it easier for women to potentially exploit those desperate for companionship.
The story of Fat Cat brings back memories of ‘Mo Cha Official,’ a not-so-famous blogger who gained posthumous fame in 2021 when details of his unhappy life surfaced online.
Likewise, the tragic tale of WePhone founder Su Xiangmao (苏享茂) resurfaces. In 2017, the 37-year-old IT entrepreneur from Beijing took his own life, leaving behind a note alleging blackmail by his 29-year-old ex-wife, who demanded 10 million RMB (±1.5 million USD) (read story).
Another aspect of this viral story that is mentioned by netizens is how it gained so much attention during the Chinese May holidays, coinciding with the tragic news of the southern China highway collapse in Guangdong. That major incident resulted in the deaths of at least 48 people, and triggered questions over road safety and flawed construction designs. Some speculate that the prominence given to the Fat Cat story on trending topic lists may have been a deliberate attempt to divert attention away from this incident.
‘Fat Cat’ was cremated. His family stated their intention to take necessary legal steps to recover the money from his former girlfriend, but Tan Zhu reportedly already reached an agreement with the father and settled the case. Nevertheless, the case continues to generate discussions online, with some people wondering: “Is it over yet? Can we talk about something different now?”
However, given that images of the ‘Fat Cat’ avatar have even appeared in Times Square in New York by now (Chinese internet users projected it on one of the big LED screens), it’s likely that this story will be remembered and talked about for some time to come.
UPDATE MAY 25
On May 20, local authorities issued a lengthy report to clarify the timeline of events and details surrounding the death of “Fat Cat,” which had attracted significant attention across China.
The report concluded that there was no fraud involved and that “Fat Cat” and his girlfriend were in a genuine relationship. Tan did not deceive “Fat Cat” for money; the transfers were voluntary. Furthermore, Tan returned most of the money to his parents.
The gamer’s sister is reportedly still being investigated for potentially infringing on Tan’s privacy by disclosing numerous private details to the public.
In the end, one thing is clear in this gamer’s tragic story, which is that there are no winners.
By Manya Koetse
– With contributions by Miranda Barnes and Ruixin Zhang
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China Brands, Marketing & Consumers
A Brew of Controversy: Lu Xun and LELECHA’s ‘Smoky’ Oolong Tea
Chinese tea brand LELECHA faced backlash for using the iconic literary figure Lu Xun to promote their “Smoky Oolong” milk tea, sparking controversy over the exploitation of his legacy.
Published
5 months agoon
May 3, 2024It seemed like such a good idea. For this year’s World Book Day, Chinese tea brand LELECHA (乐乐茶) put a spotlight on Lu Xun (鲁迅, 1881-1936), one of the most celebrated Chinese authors the 20th century and turned him into the the ‘brand ambassador’ of their special new “Smoky Oolong” (烟腔乌龙) milk tea.
LELECHA is a Chinese chain specializing in new-style tea beverages, including bubble tea and fruit tea. It debuted in Shanghai in 2016, and since then, it has expanded rapidly, opening dozens of new stores not only in Shanghai but also in other major cities across China.
Starting on April 23, not only did the LELECHA ‘Smoky Oolong” paper cups feature Lu Xun’s portrait, but also other promotional materials by LELECHA, such as menus and paper bags, accompanied by the slogan: “Old Smoky Oolong, New Youth” (“老烟腔,新青年”). The marketing campaign was a joint collaboration between LELECHA and publishing house Yilin Press.
The slogan “Old Smoky Oolong, New Youth” is a play on the Chinese magazine ‘New Youth’ or ‘La Jeunesse’ (新青年), the influential literary magazine in which Lu’s famous short story, “Diary of a Madman,” was published in 1918.
The design of the tea featuring Lu Xun’s image, its colors, and painting style also pay homage to the era in which Lu Xun rose to prominence.
Lu Xun (pen name of Zhou Shuren) was a leading figure within China’s May Fourth Movement. The May Fourth Movement (1915-24) is also referred to as the Chinese Enlightenment or the Chinese Renaissance. It was the cultural revolution brought about by the political demonstrations on the fourth of May 1919 when citizens and students in Beijing paraded the streets to protest decisions made at the post-World War I Versailles Conference and called for the destruction of traditional culture[1].
In this historical context, Lu Xun emerged as a significant cultural figure, renowned for his critical and enlightened perspectives on Chinese society.
To this day, Lu Xun remains a highly respected figure. In the post-Mao era, some critics felt that Lu Xun was actually revered a bit too much, and called for efforts to ‘demystify’ him. In 1979, for example, writer Mao Dun called for a halt to the movement to turn Lu Xun into “a god-like figure”[2].
Perhaps LELECHA’s marketing team figured they could not go wrong by creating a milk tea product around China’s beloved Lu Xun. But for various reasons, the marketing campaign backfired, landing LELECHA in hot water. The topic went trending on Chinese social media, where many criticized the tea company.
Commodification of ‘Marxist’ Lu Xun
The first issue with LELECHA’s Lu Xun campaign is a legal one. It seems the tea chain used Lu Xun’s portrait without permission. Zhou Lingfei, Lu Xun’s great-grandson and president of the Lu Xun Cultural Foundation, quickly demanded an end to the unauthorized use of Lu Xun’s image on tea cups and other merchandise. He even hired a law firm to take legal action against the campaign.
Others noted that the image of Lu Xun that was used by LELECHA resembled a famous painting of Lu Xun by Yang Zhiguang (杨之光), potentially also infringing on Yang’s copyright.
But there are more reasons why people online are upset about the Lu Xun x LELECHA marketing campaign. One is how the use of the word “smoky” is seen as disrespectful towards Lu Xun. Lu Xun was known for his heavy smoking, which ultimately contributed to his early death.
It’s also ironic that Lu Xun, widely seen as a Marxist, is being used as a ‘brand ambassador’ for a commercial tea brand. This exploits Lu Xun’s image for profit, turning his legacy into a commodity with the ‘smoky oolong’ tea and related merchandise.
“Such blatant commercialization of Lu Xun, is there no bottom limit anymore?”, one Weibo user wrote. Another person commented: “If Lu Xun were still alive and knew he had become a tool for capitalists to make money, he’d probably scold you in an article. ”
On April 29, LELECHA finally issued an apology to Lu Xun’s relatives and the Lu Xun Cultural Foundation for neglecting the legal aspects of their marketing campaign. They claimed it was meant to promote reading among China’s youth. All Lu Xun materials have now been removed from LELECHA’s stores.
On Chinese social media, where the hot tea became a hot potato, opinions on the issue are divided. While many netizens think it is unacceptable to infringe on Lu Xun’s portrait rights like that, there are others who appreciate the merchandise.
The LELECHA controversy is similar to another issue that went trending in late 2023, when the well-known Chinese tea chain HeyTea (喜茶) collaborated with the Jingdezhen Ceramics Museum to release a special ‘Buddha’s Happiness’ (佛喜) latte tea series adorned with Buddha images on the cups, along with other merchandise such as stickers and magnets. The series featured three customized “Buddha’s Happiness” cups modeled on the “Speechless Bodhisattva” (无语菩萨), which soon became popular among netizens.
However, the ‘Buddha’s Happiness’ success came to an abrupt halt when the Ethnic and Religious Affairs Bureau of Shenzhen intervened, citing regulations that prohibit commercial promotion of religion. HeyTea wasted no time challenging the objections made by the Bureau and promptly removed the tea series and all related merchandise from its stores, just three days after its initial launch.
Following the Happy Buddha and Lu Xun milk tea controversies, Chinese tea brands are bound to be more careful in the future when it comes to their collaborative marketing campaigns and whether or not they’re crossing any boundaries.
Some people couldn’t care less if they don’t launch another campaign at all. One Weibo user wrote: “Every day there’s a new collaboration here, another one there, but I’d just prefer a simple cup of tea.”
By Manya Koetse
[1]Schoppa, Keith. 2000. The Columbia Guide to Modern Chinese History. New York: Columbia UP, 159.
[2]Zhong, Xueping. 2010. “Who Is Afraid Of Lu Xun? The Politics Of ‘Debates About Lu Xun’ (鲁迅论争lu Xun Lun Zheng) And The Question Of His Legacy In Post-Revolution China.” In Culture and Social Transformations in Reform Era China, 257–284, 262.
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