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A Joke Too Far: 3 Social Media Views on Chinese Comedian Li Haoshi Getting Canceled over PLA Pun

From Weibo to WeChat, from Douyin to Zhihu, Li Haoshi’s joke has sparked widespread conversations, and opinions vary.

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There is a delicate balance between humor and controversy, and Chinese comedian Li Haoshi recently discovered the consequences of crossing that line. In a punchline that took aim at China’s People’s Liberation Army, Li found himself at the center of a significant controversy. Is Li deserving of his ensuing cancellation? On Chinese social media, opinions are divided.

A Chinese comedian’s politically incorrect joke is the topic that everyone has been talking about this week, even making international headlines.

Li Haoshi (李昊石), a comedian who performed under the stage name ‘House’ with the famous Chinese comedy company Xiao Guo company (笑果文化), recently faced accusations of making offensive remarks towards the Chinese army during one of his shows. As a result, he has been subjected to a ban on social media platforms and has also been prohibited from participating in future performances.

The show in question took place on May 13th and while the performance officially was not allowed to be filmed, some attendees recorded the particular joke that caused controversy and then exposed House on social media. According to a Zhihu user who claimed to have secretly recorded the entire show, the joke went as follows:

“Shanghai is an international metropolis where everything is aligned with international standards. After I moved to Shanghai, I adopted two stray dogs. Strictly speaking, they weren’t stray dogs. We found them on a nearby mountain, and they were wild dogs. We can’t really say we rescued them because they were at the top of the food chain in the mountains and didn’t need our help. We were more like a makeover show, experiencing city life. These two dogs were indeed the top predators on the mountain. When I first saw them, it felt like I was witnessing a wildlife documentary. The two dogs would chase a squirrel like a missile launched into the air. Normally, when you see dogs, you find them cute, and your heart melts. You think of these words. But when I saw these two dogs, only eight words flashed in my mind: ‘Good discipline, capable of winning battles’ (作风优良, 能打胜仗). They were truly exceptional. I walked proudly on the streets of Shanghai with these two dogs. The only problem was that they had so much energy. My physical fitness couldn’t keep up.”

The triggering aspect of this joke lies in the eight words “zuò fēng yōu liáng, néng dǎ shèng zhàng” (“作风优良, 能打胜仗”: “Good discipline, capable of winning battles”). This slogan has long been associated with the Chinese People’s Liberation Army (中国人民解放军, PLA) as a standard used to describe and motivate the army. The lines, used by Xi Jinping in 2013, are used together with another phrase, namely that of “tīng dǎng zhǐhuī” (“听党指挥”), meaning “to obey the Party’s command” or “follow the Party’s leadership,” together encapsulating the principles of the Chinese military.

“Obeying the Party’s command – Capable of winning battles – positive work ethic” – these famous phrases were used in a comical context by Chinese comedian House. (Image source).

Using the army’s slogan to describe two wild dogs is considered offensive to the PLA’s “sacred and inviolable” image.

The joke was considered such a serious faux pas that Party newspaper People’s Daily posted about it on social media platform Weibo two days later, claiming that performers in talkshows should be cautious with their words and be careful to stay within appropriate boundaries.

They also suggested that there should be consensus within the industry on where the bottom line is on which jokes can and cannot be made. People’s Daily used the phrase “tuōkǒu mò tuōguǐ, wán gěng xū yǒu dù” (“脱口莫脱轨,玩梗须有度”), which can be translated as: “Do not deviate when speaking freely, and use jokes [memes/punch lines] with moderation.”

The word used for ‘talkshow’ is tuōkǒuxiù 脱口秀, a Chinese term that literally translates to “talk show” but actually mostly refers to stand-up comedy shows and a type of popular form of entertainment in which performers showcase their humorous storytelling skills in an engaging and often improvisational manner.

Li Haosi’s controversial joke garnered more significant attention from Chinese state media. After People’s Daily initial post, they made another Weibo post addressing the issue. The post began with the hashtag “There is a sense of security called the soldier sons of the people” (#有一种安全感叫人民子弟兵#), which is a widely used phrase to describe the People’s Liberation Army (PLA) and highlight the close relationship between the military and the Chinese people.

A second post by People’s Daily about the Li Haoshi controversy paid tribute to China’s PLA soldiers.

In the post, People’s Daily expressed their support for the PLA and condemned any action or statement that might be seen as disrespectful or offensive towards the military and the soldiers who serve as the guardians of the Chinese people (“人民子弟兵不容冒犯”). They tagged their post with the hashtag “People’s Daily Discusses ‘House’ Offending the Soldiers Sons of the People” (#人民日报评House冒犯人民子弟兵#), which has since received over 670 million views on Weibo.

As the controversy surrounding Li Haoshi escalated, fuelled in part by Chinese state media, it has also became a prominent topic of discussion among the general social media userbase. From Weibo to WeChat, from Douyin to Zhihu, Li Haoshi’s joke has sparked widespread conversations. Within these online discussions, there are three prominent and recurring viewpoints that we will explore here.

 

1: TOLERANCE & MORE FREEDOM OF SPEECH

“You ‘wolf warriors’ and ‘little pinkies’ are only good at conducting witch hunts! It is actually you who should be canceled.”

The notion of talk shows being regarded as “an art of offense” (“一种冒犯的艺术”) is widely discussed on Chinese social media these days. Evaluating the boundaries between ‘acceptable humor’ and ‘crossing the boundaries’ continues to be a topic of discussion, with some advocating for performers’ artistic freedom of expression and speech, arguing that “there is no offensive art, but all kinds of genuine art can be offensive.”

In a since-deleted WeChat article, one Chinese blogging account expressed readers’ concerns regarding the Li Haoshi controversy. A major concern raised was not just about freedom of expression for performers, but about freedom of expression within this topic itself, suggesting that the online discourse surrounding the ‘House controversy’ allows very limited space for actual debate and offers no opportunity for people to discuss the different perspectives of the story.

On Weibo, some individuals express similar concerns about the lack of nuance in the discussion. Apart from censorship or top-down control, they worry about a general discussion environment that leaves no space for opposing opinions. One person commented: “You ‘wolf warriors’ and ‘little pinkies’ are only good at conducting witch hunts! It is actually you who should be canceled.”

“The more people comment, the more extreme they get,” another person wrote. Meanwhile, the comment sections of various popular posts discussing the issue were either disabled or heavily filtered, to the extent that none of the 244 listed comments were visible.

 

2: CROSSING A RED LINE

“It is very simple. Making jokes is not the same as malicious slander.”

Many people do not agree with those advocating for a more tolerant approach to the Li Haoshi controversy. A seeming majority of Weibo users argue that ‘talk shows’ should not serve as a sanctuary for “inappropriate speech.” They assert that public speeches have inherent “bottom lines” that cannot be crossed. Performers should be aware of these existing red lines, and should not use their profession as an excuse to express problematic statements.

One popular blogger (@胜利主义章北海) argued that comedians are already well aware that they have certain boundaries; offending their audience would rob them of their income, and they are also careful not to insult their boss or colleagues: “They would not dare to [offend them]. They are conscious of these boundaries. So why would they dare to offend the PLA?”

Many agree with this stance: “It is very simple. Making jokes is not the same as malicious slander.”

In these online discussions, the United States is often cited as an example due to its strong emphasis on free speech. Some Chinese netizens note that even in the U.S. and other Western countries, there are also topics or jokes that would be considered off-limits and could lead to consequences such as being canceled.

The Weibo account “Xu Ji Observation” (@徐记观察, previously recognized for positive online content and the promotion of the “mass line”) mentions how some people in America were condemned for even hinting at disrespecting the military. American quarterback Tom Brady was widely criticized in 2021 after comparing playing football to military deployment, and Pete Davidson was slammed for making fun of an American representative and war veteran who had lost one eye during his deployment in Afghanistan. Both Brady and Davidson had to apologize.

Although many people agree with Xu Ji’s observation, others argue that the comparison is not entirely fair, as the consequences faced by Chinese performers who get ‘canceled’ go beyond a simple apology. In China, as exemplified by Li Haoshi’s current situation, an apology alone is unlikely to resolve the matter (read more about China’s canceled celebrities here).

 

3: ALWAYS HONOR OUR SOLDIERS

“”We can do without talk show hosts or celebrities, but we cannot do without our soldier sons of the people!”

There is also a large group of netizens who argue that this discussion should not be about ‘freedom’ versus ‘boundaries’ at all, but instead should focus on the mere fact that the Chinese comedian deliberately insulted the “soldier sons of the people,” and in doing so, committing a crime according to the “Heroes and Martyrs Protection Law.”

Although Chinese state media have led narratives surrounding this controversy in which they stress the ‘sacredness’ of the PLA, its mission, and duties, there are many netizens who say they feel the same. House’s joke has triggered anger among Chinese social media users who emphasize the dedication of the PLA and condemn any jokes targeting them.

In many online posts, bloggers highlight the heroic actions of the PLA in the past and, using patriotic images of soldiers with national flags, remind people about how they selflessly rescued people during the Wenchuan Earthquake or persistently guarded the South China Sea.

One popular comment said: “We can do without talk show hosts or celebrities, but we cannot do without our soldier sons of the people!”

While online discussions surrounding the Li Haoshi controversy are ongoing, Chinese authorities have concluded that the joke constitutes a legal violation. As of May 18th, House’s social media account has been suspended, he has been boycotted by the China Association of Performing Arts, and the Beijing Police have announced their intention to investigate the case due to House’s alleged “severe insult to the People’s Liberation Army during his performance, causing a highly negative societal impact.”

Furthermore, Xiao Guo, the company representing House, has received an official warning and has had over 1.35 million yuan ($190,000) in “illegal gains” confiscated, along with a fine of 13.35 million yuan ($1.8 million) imposed by the police. In response to this penalty, the company has canceled all scheduled performances in China and terminated their contract with Li Haoshi.

Read more related articles:

◼︎ “Love the Motherland” – New Moral Guidelines for Chinese Performers Come Into Force
◼︎ Chinese Comedian Li Dan under Fire for Promoting Lingerie Brand with Sexist Slogan
◼︎ Female Comedian Yang Li and the Intel Controversy
◼︎ 25 ‘Tainted Celebrities’: What Happens When Chinese Entertainers Get Canceled?
By Zilan Qian and Manya Koetse, with contributions by Miranda Barnes

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China Arts & Entertainment

“Old Bull Eating Young Grass”: 86-Year-Old Chinese Painter Fan Zeng Marries 36-Year-Old Xu Meng

Online reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among Chinese netizens.

Manya Koetse

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The recent marriage announcement of the renowned Chinese calligrapher/painter Fan Zeng and Xu Meng, a Beijing TV presenter 50 years his junior, has sparked online discussions about the life and work of the esteemed Chinese artist. Some netizens think Fan lacks the integrity expected of a Chinese scholar-artist.

Recently, the marriage of a 86-year-old Chinese painter to his bride, who is half a century younger, has stirred conversations on Chinese social media.

The story revolves around renowned Chinese artist, calligrapher, and scholar Fan Zeng (范曾, 1938) and his new spouse, Xu Meng (徐萌, 1988). On April 10, Fan announced their marriage through an online post accompanied by a picture.

In the picture, Fan is seen working on his announcement in calligraphic form.

Fan Zeng announces his marriage on Chinese social media.

In his writing, Zeng shares that the passing of his late wife, three years ago, left him heartbroken, and a minor stroke also hindered his work. He expresses gratitude for Xu Meng’s care, which he says led to his physical and mental recovery. Zeng concludes by expressing hope for “everlasting harmony” in their marriage.

Fan Zeng is a calligrapher and poet, but he is primarily recognized as a contemporary master of traditional Chinese painting. Growing up in a well-known literary family, his journey in art began at a young age. Fan studied under renowned mentors at the Academy of Fine Arts in Beijing, including Wu Zuoren, Li Keran, Jiang Zhaohe, and Li Kuchan.

Fan gained global acclaim for his simple yet vibrant painting style. He resided in France, showcased his work in numerous exhibitions worldwide, and his pieces were auctioned at Sotheby’s and Christie’s in the 1980s.[1] One of Fan’s works, depicting spirit guardian Zhong Kui (钟馗), was sold for over 6 million yuan (828,000 USD).

Zhong Kui in works by Fan Zeng.

In his later years, Fan Zeng transitioned to academia, serving as a lecturer at Nankai University in Tianjin. At the age of 63, he assumed the role of head of the Nankai University Museum of Antiquities, as well as holding various other positions from doctoral supervisor to honorary dean.

By now, Fan’s work has already become part of China’s twentieth-century art history. Renowned contemporary scholar Qian Zhongshu once remarked that Fan “excelled all in artistic quality, painting people beyond mere physicality.”

 
A questionable “role model”
 

Fan’s third wife passed away in 2021. Later, he got to know Xu Meng, a presenter at China Traffic Broadcasting. Allegedly, shortly after they met, he gifted her a Ferrari, sparking the beginning of their relationship.

A photo of Xu and her Hermes Birkin 25 bag has also been making the rounds on social media, fueling rumors that she is only in it for the money (the bag costs more than 180,000 yuan / nearly 25,000 USD).

On Weibo, reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among netizens. Despite Fan’s reputation as a prominent philanthropist, many perceive his recent marriage as yet another instance of his lack of integrity and shamelessness.

Fan Zeng and Xu Meng. Image via Weibo.

One popular blogger (@好时代见证记录者) sarcastically wrote:

Warm congratulations to the 86-year-old renowned contemporary erudite scholar and famous calligrapher Fan Zeng, born in 1938, on his marriage to Ms Xu Meng, a 50 years younger 175cm tall woman who is claimed to be China’s number one golden ratio beauty. Mr Fan Zeng really is a role model for us middle-aged greasy men, as it makes us feel much less uncomfortable when we’re pursuing post-90s youngsters as girlfriends and gives us an extra shield! Because if contemporary Confucian scholars [like yourself] are doing this, then we, as the inheritors of Confucian culture, can surely do the same!

Various people criticize the fact that Xu Meng is essentially just an aide to Fan, as she can often be seen helping him during his work. One commenter wrote: “Couldn’t he have just hired an assistant? There’s no need to turn them into a bed partner.”

Others think it’s strange for a supposedly scholarly man to be so superficial: “He just wants her for her body. And she just wants him for his inheritance.”

“It’s so inappropriate,” others wrote, labeling Fan as “an old bull grazing on young grass” (lǎoniú chī nèncǎo 老牛吃嫩草).

Fan is not the only well-known Chinese scholar to ‘graze on young grass.’ The famous Chinese theoretical physicist Yang Zhenning (杨振宁, 1922), now 101 years old, also shares a 48-year age gap with his wife Weng Fen (翁帆). Fan, who is a friend of Yang’s, previously praised the love between Yang and Weng, suggesting that she kept him youthful.

Older photo posted on social media, showing Fan attending the wedding ceremony of Yang Zhenning and his 48-year-younger partner Weng Fen.

Some speculate that Fan took inspiration from Yang in marrying a significantly younger woman. Others view him as hypocritical, given his expressions of heartbreak over his previous wife’s passing, and how there’s only one true love in his lifetime, only to remarry a few years later.

Many commenters argue that Fan Zeng’s conduct doesn’t align with that of a “true Confucian scholar,” suggesting that he’s undeserving of the praise he receives.

 
“Mr. Wang from next door”
 

In online discussions surrounding Fan Zeng’s recent marriage, more reasons emerge as to why people dislike him.

Many netizens perceive him as more of a money-driven businessman rather than an idealistic artist. They label him as arrogant, critique his work, and question why his pieces sell for so much money. Some even allege that the only reason he created a calligraphy painting of his marriage announcement is to profit from it.

Others cast doubt on his status as a Chinese calligraphy ‘grandmaster,’ noting that his calligraphy style is not particularly impressive and may contain typos or errors. His wedding announcement calligraphy appears to blend traditional and simplified characters.

Netizens have pointed out what looks like errors or typos in Fan’s calligraphy.

Another source of dislike stems from his history of disloyalty and his feud with another prominent Chinese painter, Huang Yongyu (黄永玉). Huang, who passed away in 2023, targeted Fan Zeng in some of his satirical paintings, including one titled “When Others Curse Me, I Also Curse Others” (“人骂我,我亦骂人”). He also painted a parrot, meant to mock Fan Zeng’s unoriginality.

Huang Yongyu made various works targeting Fan Zeng.

In retaliation, Fan produced his own works mocking Huang, sparking an infamous rivalry in the Chinese art world. The two allegedly almost had a physical fight when they ran into each other at the Beijing Hotel.

Fan Zeng mocked Huang Yongyu in some of his works.

Fan and Huang were once on good terms though, with Fan studying under Huang at the Central Academy of Fine Arts in Beijing. Through Huang, Fan was introduced to the renowned Chinese novelist Shen Congwen (沈从文, 1902-1988), Huang’s first cousin and lifelong friend. As Shen guided Fan in his studies and connected him with influential figures in China’s cultural circles, their relationship flourished.

However, during the Cultural Revolution, when Shen was accused of being a ‘reactionary,’ Fan Zeng turned against him, even going as far as creating big-character posters to criticize his former mentor.[2] This betrayal not only severed the bond between Shen and Fan but also ended Fan’s friendship with Huang, and it is still remembered by people today.

Fan Zeng’s behavior towards another former mentor, the renowned painter Li Kuchan (李苦禪, 1899-1983), was also controversial. Once Fan gained fame, he made it clear that he no longer respected Li as his teacher. Li later referred to Fan as “a wolf in sheep’s clothes,” and apparently never forgave him. Although the exact details of their falling out remain unclear, some blame Fan for exploiting Li to further his own career.

There are also some online commenters who call Fan Zeng a “Mr Wang from next door” (隔壁老王), a term jokingly used to refer to the untrustworthy neighbor who sleeps with one’s wife. This is mostly because of the history of how Fan Zeng met his third wife.

Fan’s first wife was the Chinese female calligrapher Lin Xiu (林岫), who came from a wealthy family. During this marriage, Fan did not have to worry about money and focused on his artistic endeavours. The two had a son, but the marriage ended in divorce after a decade. Fan’s second wife was fellow painter Bian Biaohua (边宝华), with whom he had a daughter. It seems that Bian loved Fan much more than he loved her.

It is how he met his third wife that remains controversial to this day. Nan Li (楠莉), formerly named Zhang Guiyun (张桂云), was married to performer Xu Zunde (须遵德). Xu was a close friend of Fan, and helped him out when Fan was still poor and trying to get by while living in Beijing’s old city center.

Wanting to support Fan’s artistic talent, Xu let Fan Zeng stay over, supported him financially, and would invite him for meals. Little did he know that while Xu was away to work, Fan enjoyed much more than meals alone; Fan and Xu’s wife engaged in a secret decade-long affair.

When the affair was finally exposed, Xu Zunde divorced his wife. Still, they would use his house to meet and often locked him out. Three years later, Nan Li officially married Fan Zeng. Xu not only lost his wife and friend but also ended up finding his house emptied, his two sons now bearing Fan’s surname.

When Nan Li passed away in 2021, Fan Zeng published an obituary that garnered criticism. Some felt that the entire text was actually more about praising himself than focusing on the life and character of his late wife, with whom he had been married for forty years.

Fan Zeng and his four wives

An ‘old pervert’, a ‘traitor’, a ‘disgrace’—there are a lot of opinions circulating about Fan that have come up this week.

Despite the negativity, a handful of individuals maintain a positive outlook. A former colleague of Xu Meng writes: “If they genuinely like each other, age shouldn’t matter. Here’s to wishing them a joyful marriage.”

By Manya Koetse

[1]Song, Yuwu. 2014. Biographical Dictionary of the People’s Republic of China. United Kingdom: McFarland & Company, 76.

[2]Xu, Jilin. 2024. “Xu Jilin: Are Shen Congwen’s Tears Related to Fan Zeng?” 许纪霖:沈从文的泪与范曾有关系吗? The Paper, April 15. https://www.thepaper.cn/newsDetail_forward_27011031. Accessed April 17, 2024.

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China Memes & Viral

Chengdu Disney: The Quirkiest Hotspot in China

How a senior activity park in Chengdu was ‘Disneyfied’ and became a viral hotspot.

Manya Koetse

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How did a common park turn into a buzzing hotspot? By mixing online trends with real-life fun, blending foreign styles with local charm, and adding a dash of humor and absurdity, Chengdu now boasts its very own ‘Chengdu Disney’. We explain the trend.

By Manya Koetse, co-authored by Ruixin Zhang

Have you heard about Chengdu Disney yet? If not, it’s probably unlike anything you’d imagine. It’s not actually a Disney theme park opening up in Chengdu, but it’s one of the city’s most viral hotspots these days.

What is now known as ‘Chengdu Disney’ all over the Chinese internet is actually a small outdoor park in a residential area in Chengdu’s Yulin area, which also serves as the local senior fitness activity center.

Crowds of young people are coming to this area to take photos and videos, hang out, sing songs, cosplay, and be part of China’s internet culture in an offline setting.

 
Once Upon a Rap Talent Show
 

The roots of ‘Chengdu Disney’ can be traced back to the Chinese hip-hop talent show The Rap of China (中国新说唱), where a performer named Nuomi (诺米), also known as Lodmemo, was eliminated by Chinese rapper Boss Shady (谢帝 Xièdì), one of the judges on the show.

Nuomi felt upset about the elimination and a comment made by his idol mentor, who mistakenly referred to a song Nuomi made for his ‘grandma’ instead of his grandfather. His frustration led to a viral livestream where he expressed his anger towards his participation in The Rap of China and Boss Shady.

However, it wasn’t only his anger that caught attention; it was his exaggerated way of speaking and mannerisms. Nuomi, with his Sichuan accent, repeatedly inserted English phrases like “y’know what I’m saying” and gestured as if throwing punches.

His oversized silver chain, sagging pants, and urban streetwear only reinforce the idea that Nuomi is trying a bit too hard to emulate the fashion style of American rappers from the early 2000s, complete with swagger and street credibility.

Lodmemo emulates the style of American rappers in the early 2000s, and he has made it his brand.

Although people mocked him for his wannabe ‘gangsta’ style, Nuomi embraced the teasing and turned it into an opportunity for fame.

He decided to create a diss track titled Xiè Tiān Xièdì 谢天谢帝, “Thank Heaven, Thank Emperor,” a word joke on Boss Shady’s name, which sounds like “Shady” but literally means ‘Thank the Emperor’ in Chinese. A diss track is a hip hop or rap song intended to mock someone else, usually a fellow musician.

In the song, when Nuomi disses Boss Shady (谢帝 Xièdì), he raps in Sichuan accent: “Xièdì Xièdì wǒ yào diss nǐ [谢帝谢帝我要diss你].” The last two words, namely “diss nǐ” actually means “to diss you” but sounds exactly like the Chinese word for ‘Disney’: Díshìní (迪士尼). This was soon picked up by netizens, who found humor in the similarity; it sounded as if the ‘tough’ rapper Nuomi was singing about wanting to go to Disney.

Nuomi and his diss track, from the music video.

Nuomi filmed the music video for this diss track at a senior activity park in Chengdu’s Yulin subdistrict. The music video went viral in late March, and led to the park being nicknamed the ‘Chengdu Disney.’

The particular exercise machine on which Nuomi performed his rap quickly became an iconic landmark on Douyin, as everyone eagerly sought to visit, sit on the same see-saw-style exercise machine, and repeat the phrase, mimicking the viral video.

What began as a homonym led to people ‘Disneyfying’ the park itself, with crowds of visitors flocking to the park, some dressed in Disney-related costumes.

This further developed the concept of a Chengdu ‘Disney’ destination, turning the park playground into the happiest place in Yulin.

 
Chengdu: China’s Most Relaxed Hip Hop Hotspot
 

Chengdu holds a special place in China’s underground hip-hop scene, thanks to its vibrant music culture and the presence of many renowned Chinese hip-hop artists who incorporate the Sichuan dialect into their songs and raps.

This is one reason why this ‘Disney’ meme happened in Chengdu and not in any other Chinese city. But beyond its musical significance, the playful spirit of the meme also aligns with Chengdu’s reputation for being an incredibly laid-back city.

In recent years, the pursuit of a certain “relaxed feeling” (sōngchígǎn 松弛感) has gained popularity across the Chinese internet. Sōngchígǎn is a combination of the word for “relaxed,” “loose” or “lax” (松弛) and the word for “feeling” (感). Initially used to describe a particular female aesthetic, the term evolved to represent a lifestyle where individuals strive to maintain a relaxed demeanor, especially in the face of stressful situations.

 

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The concept gained traction online in mid-2022 when a Weibo user shared a story of a family remaining composed when their travel plans were unexpectedly disrupted due to passport issues. Their calm and collected response inspired the adoption of the “relaxed feeling” term (also read here).

Central to embodying this sense of relaxation is being unfazed by others’ opinions and avoiding unnecessary stress or haste out of fear of judgment.

Nowadays, Chinese cities aim to foster this sense of sōngchígǎn. Not too long ago, there were many hot topics suggesting that Chengdu is the most sōngchí 松弛, the most relaxed city in China.

This sentiment is reflected in the ‘Chengdu Disney’ trend, which both pokes fun at a certain hip-hop aesthetic deemed overly relaxed—like the guys who showed up with sagging pants—and embraces a carefree, childlike silliness that resonates with the city’s character and its people.

Mocking sagging pants at ‘Chengdu Disney.’

Despite the influx of visitors to the Chengdu Disney area, authorities have not yet significantly intervened. Community notices urging respect for nearby residents and the presence of police officers to maintain order indicate a relatively hands-off approach. For now, it seems most people are simply enjoying the relaxed atmosphere.

 
Being Part of the Meme
 

An important aspect that contributes to the appeal of Chengdu Disney is its nature as an online meme, allowing people to actively participate in it.

Scenes from Chengdu Disney, images via Weibo.

China has a very strong meme culture. Although there are all kinds of memes, from visual to verbal, many Chinese memes incorporate wordplay. In part, this has to do with the nature of Chinese language, as it offers various opportunities for puns, homophones, and linguistic creativity thanks to its tones and characters.

The use of homophones on Chinese social media is as old as Chinese social media itself. One of the most famous examples is the phrase ‘cǎo ní mǎ’ (草泥马), which literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).

In the case of the Chengdu Disney trend, it combines a verbal meme—stemming from the ‘diss nǐ’ / Díshìní homophone—and a visual meme, where people gather to pose for videos/photos in the same location, repeating the same phrase.

Moreover, the trend bridges the gap between the online and offline worlds, as people come together at the Chengdu playground, forming a tangible community through digital culture.

The fact that this is happening at a residential exercise park for the elderly adds to the humor: it’s a Chengdu take on what “urban” truly means. These colorful exercise machines are a common sight in Chinese parks nationwide and are actually very mundane. Transforming something so normal into something extraordinary is part of the meme.

A 3D-printed model version of the exercise equipment featured in Nuomi’s music video.

Lastly, the incorporation of the Disney element adds a touch of whimsy to the trend. By introducing characters like Snow White and Mickey Mouse, the trend blends American influences (hip-hop, Disney) with local Chengdu culture, creating a captivating and absurd backdrop for a viral phenomenon.

For some people, the pace in which these trends develop is just too quick. On Weibo, one popular tourism blogger (@吴必虎) wrote: “The viral hotspots are truly unpredictable these days. We’re still seeing buzz around the spicy hot pot in Gansu’s Tianshui, meanwhile, a small seesaw originally meant for the elderly in a residential community suddenly turns into “Chengdu Disneyland,” catching the cultural and tourism authorities of Sichuan and even Shanghai Disneyland off guard. Netizens are truly powerful, even making it difficult for me, as a professional cultural tourism researcher, to keep up with them.”

By Manya Koetse, co-authored by Ruixin Zhang

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