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“Love the Motherland” – New Moral Guidelines for Chinese Performers Come Into Force

New “Self-Disciplinary Measures” for performers in China come into force on March 1st.

Manya Koetse

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On February 5th of 2021, the China Association of Performing Arts (中国演出行业协会), which is run by China’s Ministry of Culture and Tourism, officially released new guidelines for Chinese performers in order to promote the idea that Chinese performers should abide by rules of ‘social morality,’ stating they could face a permanent ban from their profession if they fail to comply.

The guidelines, that come into force on a trial basis starting from March 1st, are meant to “promote the healthy development of the performer industry” (“促进演出行业健康发展”). It is the first time for the Association, which was established in 1988, to introduce “clear regulations” in this way.

The regulations are presented as being “self-disciplinary measures” for actors, musicians, dancers, opera performers, acrobats, and any other people engaged in performing within China.

Part of the article presented by the China Association of Performing Arts includes the “practice norms”, which stipulate that performers, among other things, should abide by national laws and regulations, should honor their contracts and comply with copyright laws. The article also lists other things. For example, performers should:

 

  • “..love the motherland, and support the Party’s line and policies” (“热爱祖国,拥护党的路线方针政策”)
  • “..persevere in the orientation that literature and art should serve the people and socialism” (“坚持文艺为人民服务、为社会主义服务的方向”)
  • “..actively uphold a positive image” (“积极树立正面形象”)
  • “..actively participate in social charity events, help the development of public welfare undertakings, consciously put social responsibility into practice” (“积极参与社会公益活动,助力公益事业发展,自觉践行社会责任”)

 

Another part describes what performers are not allowed to do. Among other things – of which some seem obvious, such as ‘do not violate the basic principles of the Constitution’ – they include things like ‘performers may not..’:

 

  • “..jeopardize national unity, sovereignty and territorial integrity, endanger national security or damage national honor and interests” (“危害国家统一、主权和领土完整,危害国家安全,或者损害国家荣誉和利益”)
  • “..encite hatred against ethnic groups, discriminate against ethnic groups, infringe the customs and habits of ethnic groups, insult ethnic groups or undermine national unity” (“煽动民族仇恨、民族歧视,侵害民族风俗习惯,伤害民族感情,破坏民族团结”)
  • “..organize, participate in, or promote illegal activities regarding obscenities, pornography, gambling, drugs, violence, terrorism, or criminal elements etc” (“组织、参与、宣扬涉及淫秽、色情、赌博、毒品、暴力、恐怖或者黑恶势力等非法活动 “)
  • “..violate national religion policies, promote cults or superstition” (“违反国家宗教政策,宣扬邪教、迷信”)
  • “..do lip-sync in professional performances, deceive the audience by fake playing instruments etc” (“在营业性演出中以假唱、假演奏等手段欺骗观众”)

 

The punishment for going against these regulations is an industry-wide boycott of one year, three years, five years, or even a permanent ban depending on how serious the case is.

By stressing that art should serve the people, the China Association of Performing Arts reiterates President Xi Jinping’s views on the arts, which he previously shared at a symposium of prominent artists and writers in Beijing in 2014, and where he also said that “the arts must serve the people and serve socialism.”

As discussed by Chinese author Murong Xuecun in the New York Times in 2014 (‘The Art of Xi Jinping’ link), President Xi’s comments reminded of the famous Yan’an talks by Mao Zedong in 1942 where he prescribed the new direction for art and literature in China, saying they should serve the ‘people’ – the workers, peasants, and soldiers – and not the petty bourgeoisie or intellectuals.

The Beijing comments by Xi signaled that the Chinese government fixed its sights on literature and the arts, with Murong Xuecun already predicting that it would be the start of new lists of forbidden films, broadcasts, and publications. Those lists may now also include banned performers.

 

“Idols should be a good example for others”

 

The China Association of Performing Arts also has a Weibo account (@中国演出行业协会) where they posted about the new regulations.

“I support this, idols should be a good example for others,” one top commenter reacted to the regulations.

Others suggested that there should be a blacklist of performers engaged in illegal activities in order to “warn the industry.”

But there are also voices, such as some on Q&A site Zhihu, expressing that the current regulations are too vague, as they include stipulations that are already part of the law. Some argue that there should be a clearer description of the consequences artists will face when they violate industry guidelines or when they engage in acts that are illegal.

“Surrogate pregnancies, insulting China, taking drugs, evading taxes, etc etc – this should be banned forever,” another person said.

The ‘surrogate pregnancy’ comment refers to the controversy involving Zheng Shuang (郑爽). It already is the biggest celebrity controversy of the year in China. The 29-year-old famous Chinese actress dominated all trending topics in January of 2021 when news came out that the actress and her husband Zhang Heng (张恒) had separated and that she had left behind two children born out of surrogacy in the United States. Surrogacy is not legal in China.

Since the controversy, Zheng Shuang was dropped by the brands she represented, she was shut down by China’s State Administration of Radio, Film and Television, and her honorary titles were revoked by Huading Awards.

Among all Weibo comments on the new regulations, there also many mocking them – especially the rule that stipulates performers should not lip-sync and deceive their audiences. “What about the Spring Festival Gala?”, multiple commenters say, referring to the biggest live televised state media event, that is often criticized for lip-synced performances.

 

“Can Zheng Shuang still make a comeback?”

 

The recent regulations come at a time when Chinese celebrities have enormous influence in popular culture due to the blossoming of various social media platforms – some of Weibo’s top celebrities have over 120 million fans.

At the same time, the past decades have seen a higher grade of commercialization of Chinese media, with entertainment and celebrities being a major driving force behind the success of hundreds of Chinese television stations. This has only further accelerated the influence of China’s top performers.

Loved by millions of fans, the power of Chinese celebrity artists is often also used by authorities to promote Party ideology and policies. This is done in myriad ways. In 2017, a group of Chinese celebrities praised China’s “New Era” in a song supporting Xi Jinping Thought; in 2019, influential pop stars sang about the importance of social credit.

In this thriving celebrity culture, Chinese authorities are tightening control on the culture & entertainment content that reaches millions of fans within the country. In 2019 there was a crackdown on the rising popularity of Chinese costume dramas. In 2017, China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) issued a notice that Chinese television stations should refrain from broadcasting TV dramas “focused on entertaining” during primetime. These are just minor examples of ways in which authorities are shaping a popular culture environment that is not just about the entertainment alone – it should also serve the Party’s goals.

As the “self-discipline management measures” have now gone into effect, some discussions on social media are focused on whether or not these measures should be applied retroactively, and if Chinese celebrities could still be affected now for past behaviors.

In a previous interview with Xinhua News, The Secretary-General of the China Association of Performing Arts Pan Yan (潘燕) stated that previous actions or situations will not be taken into account when it comes to the current guidelines.

“Does this mean Zheng Shuang can still make a comeback?”, some netizens wondered.

Pan Yan also said that the Association has an ‘ethics committee’ which will be involved in the process of assessing whether or not artists have violated the practice norms.

 
By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Arts & Entertainment

Chinese Movie “Sister” Stirs Discussions on Traditional Family Values in China

The movie ‘Sister’ has sparked online discussions on whether or not personal values should be prioritized over traditional family values.

Manya Koetse

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Mainlaind Chinese drama My Sister (我的姐姐, also known as ‘Sister‘) was just released in theatres and is sparking online discussions on family relations and the role of women in China.

After the hit movie Hi, Mom (你好,李焕英) received praise earlier this year for focusing on the role of mothers within Chinese families, this film zooms in on the role of older sisters.

My Sister, directed by Yin Ruoxin (殷若昕), revolves around the story of An Ran, an 18-year-old daughter who is unexpectedly facing the major responsibility for her 6-year-old brother after the tragic loss of their parents. While trying to find her own path in life, she suddenly has to step into the role of caregiver for her younger sibling. But does she want to take on this role?

Actress Zhang Zifeng (张子枫) is playing the main lead in this movie, which touches upon the issue of dealing with traditional family values and personal dreams and ambitions. Sister reveals the difficulties women face within the traditional Chinese-style family structure and the sacrifices they make for their parents, their children, siblings, and their husbands; and how the roles and tasks that are expected of them also clash with their own ideas about happiness and fulfillment.

For An Ran, the relationship with her little brother is troublesome. As a young girl, she had to pretend to be disabled in order to allow her parents to have a second child, preferably a son (under the One Child Policy, families with children with disabilities were allowed to have more children). Now, as a young adult, she once again has to sacrifice her own individual freedom in order to let her brother thrive.

The renowned Chinese sociologist Li Yinhe (李银河) dedicated a lengthy post to the movie on her Weibo account, where she called the film “fascinating” and “thought-provoking.”

Li suggests that multiple social issues play a role in this film. First, there is the conflict between individual-oriented values and traditional family-oriented ethics. While traditional Chinese ideas about family require An Ran to put her brother first and move personal self-fulfillment to the backseat, An Ran is a young woman who grew up in a rapidly modernizing China where women are more empowered and independent. Why should she sacrifice her personal education and career in order to devote herself to raising her brother?

Another social topic that plays a major role in this film is the deep-seated cultural preference for sons over daughters. An Ran literally had to make herself weaker in order for her brother to be brought into this world – and in doing so limiting the possibilities for her future career, – with these patriarchal practices prioritizing the thriving of sons over the happiness of daughters. An Ran’s anger and resistance show that traditional ideas about male superiority clash with modern-day Chinese society, where profound changes within gender relations are already taking place.

“Sisters do not dislike their little brothers,” one Weibo commenter wrote: “What they dislike is the hidden meaning behind their brother.”

Another female blogger responded: “Within my family, from my grandpa’s generation up to myself, it is actually the women who discriminate against women. I think these are deeply rooted ideas that can’t be changed. Look at my second elder aunt; she had seven children, all girls, and only four were left. The others were given away. However, my grandfather has always been good to me, and has never made me feel any less than the boys. Yet my grandma and my mother sometimes make me doubt about my life.”

Under the hashtag “How to Evaluate the Movie My Sister” (#如何评价电影我的姐姐#), which attracted 150 million views on Weibo, many ask the question of what they would do if they were An Ran. Would you take care of your little brother? Or would you leave his care up to other family members and choose your own path in life?

“If it were me, I’d raise my brother. Although it’s actually the parents’ problem, the little brother is innocent.”

“If it were me, I wouldn’t raise him,” another commenter writes: “Although the little brother is innocent, I wouldn’t want to sacrifice my life for him. And it might be a better choice to leave him with other family members than with me.”

These discussions also triggered the hashtag “Should Personal Values Be More Important Than Family Values?” (#个人价值必须高于家庭价值吗#). One top commenter raised the issue of ‘what if this was about a little sister instead of about a little brother,’ again provoking the idea that existing gender roles and the preference over sons play a major part in these discussions.

“These traditions no longer suit this era of a developing society. Let me ask you this question: would the little brother also take care of his sister once she grows old?”

“Personal values should always have priority. If you are not happy yourself, how could you ever take care of your family?”

“I have the perception that the family-oriented concept is deep-rooted. Although there consistently are new values and personal-oriented viewpoints, when it comes to real problems, most people will still be family-oriented.”

One commenter wrote: “What are ‘values’? What is the family in modern-day society? What does it mean to prioritize something? If we don’t first clarify this, the discussion becomes meaningless.”

Meanwhile, all the online discussions on Sister have boosted the film. By now, the movie has already become a box office hit and defeated the American Godzilla vs. Kong.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Celebs

Female Comedian Yang Li and the Intel Controversy

A decision that backfired: Intel’s act of supposed ‘inclusion’ caused the exclusion of female comedian Yang Li.

Manya Koetse

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“How to look at the boycott of Yang Li?” (#如何看待抵制杨笠#) became a top trending topic on social media site Weibo on Monday after female comedian Yang Li was dismissed as the spokesperson for American tech company Intel over a controversial ad campaign.

On March 18, Intel released an ad on its Weibo account in which Yang says “Intel has a taste [for laptops] that is higher than my taste for men” (“英特尔的眼光太高了,比我挑对象的眼光都高.”)

The ad drew complaints for allegedly insulting men, with some social media users vowing to boycott the tech brand. On Sunday, Intel deleted the ad in question from its social media page and reportedly also removed Yang from her position as their brand ambassador.

The commotion over the ad had more to do with Chinese comedian Yang Li (杨笠) than with the specific lines that were featured in it.

Yang Li is controversial for her jokes mocking men (“men are adorable, but mysterious. After all, they can look so average and yet be so full of confidence“), with some blaming her for being “sexist” and “promoting hatred against all men.”

Since she appeared on the stand-up comedy TV competition Rock and Roast (脱口秀大会) last year, she was nicknamed the the “punchline queen” and became one of the more influential comedians in present-day China. Yang now has nearly 1,5 million fans on Weibo (@-杨笠-).

Yang Li’s bold jokes and sharp way of talking about gender roles and differences between men and women in Chinese society is one of the main reasons she became so famous. Intel surely knew this when asking Yang to be their brand ambassador.

In light of the controversy, the fact that Intel was so quick to remove Yang also triggered criticism. Some (male) netizens felt that Intel, a company that sells laptops, could not be represented by a woman who makes fun of men, while these men are a supposed target audience for Intel products.

But after Yang was removed, many (female) netizens also felt offended, suggesting that in the 21st century, Intel couldn’t possibly believe that their products were mainly intended for men (“以男性用户为主”)? Wasn’t their female customer base just as important?

According to online reports, Intel responded by saying: “We noted that the content [we] spread relating to Yang Li caused controversy, and this is not what we had anticipated. We place great importance on diversity and inclusion. We fully recognize and value the diverse world we live in, and are committed to working with partners from all walks of life to create an inclusive workplace and social environment.”

However, Intel’s decision backfired, as many wondered why having Yang as their brand ambassador would not go hand in hand with ‘promoting an inclusive social environment.’

“Who are you being ‘inclusive’ too? Common ‘confident’ men?”, one person wrote, with others saying: “Why can so many beauty and cosmetic brands be represented by male idols and celebrities? I loathe these double standards.”

“As a Chinese guy, I really think Yang Li is funny. I didn’t realize Chinese men had such a lack of humor!” another Weibo user writes.

There are also people raising the issue of Yang’s position and how people are confusing her performative work with her actual character. One popular law blogger wrote: “Really, boycotting Yang Li is meaningless. Stand-up comedy is a performance, just as the roles people play in a TV drama.”

Just a month ago, another Chinese comedian also came under fire for his work as a brand ambassador for female underwear brand Ubras.

It is extremely common in China for celebrities to be brand ambassadors; virtually every big celebrity is tied to one or more brands. Signing male celebrities to promote female-targeted products is also a popular trend (Li 2020). Apparently, there is still a long way to go when the tables are turned – especially when it is about female celebrities with a sharp tongue.

By Manya Koetse

Li, Xiaomeng. 2020. “How powerful is the female gaze? The implication of using male celebrities for promoting female cosmetics in China.” Global Media and China, Vol.5 (1), p.55-68.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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