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China Memes & Viral

‘Auntie Goose Legs’ Goes Viral after Becoming Sensation in Beijing’s Student Scene

She has become all the rage in Beijing’s student district, but Auntie Goose Legs just wants to run her roasted goose leg stall in peace.

Manya Koetse

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A Beijing food vendor, affectionately known as ‘Auntie Goose Legs,’ has become a viral sensation after becoming super popular among the city’s student community. However, this beloved ‘auntie’ has caused quite a commotion recently after relocating her stall, triggering debates among local students over which university she truly ‘belongs’ to.

This winter, students at Peking University, Tsinghua University, and Renmin University are all craving hot, roasted goose legs. This snack has gained quite the reputation in the Beijing’s Haidian District, where ‘Auntie Goose Legs’ has been selling her food near the dorms and entrances of the various local universities.

The food vendor, who is known for wearing a pink helmet, initially sold her goose legs near the entrances of Peking University and Renmin University, not too far from Haidian South Street. All went well for years. She would let students know when she would be setting up her stall near what entrance, and the neighbourhood kids could come and enjoy her roasted goose legs.

Although her business was doing well, Auntie Goose Legs still found it necessary to remind students she was coming and promoted her goose legs through WeChat to ensure sufficient sales.

Then, one day, Auntie made a sudden decision to relocate further north, near the entrance of Tsinghua University. This move stirred conversations in many Beijing students’ WeChat groups.

While the Peking University student community mourned the loss of convenient access to their beloved goose legs, the Tsinghua crowd welcomed Auntie with enthusiasm. Besides eagerly buying her goose legs, they went a step further by assisting her in professionalizing her business, setting up special Goose Legs WeChat groups, and implementing online queuing and payment systems.

Popular meme showing a neglected ‘Beida’ (Peking University) on the left, while mother ‘Auntie Goose Leg’ is playing with Tsinghua.

As reported by WeChat account Meishaonv023 (美少女挖掘机), the students at Peking University pleaded for the return of their beloved Auntie. Meanwhile, concerns arose among Tsinghua students, as the Auntie’s skyrocketing popularity made it increasingly challenging to secure their goose leg snacks. Perhaps their campaign to promote her business had become a little bit too successful?

Long lines for auntie’s goose legs.

Where is Auntie Goose Legs?

According to Meishaonv023, Auntie Goose Legs has become so famous locally that among Beijing’s university students and in Wudaokou circles (Wudaokou is the famous student hub in Beijing’s Haidian), there are now only two groups: those who have tasted her goose legs and those who have not.

Roasted goose, with is deep flavor and golden skin, is a dish that is commonly enjoyed in various international cuisines, especially during winter seasons. According to some people who have tasted the Beijing food vendor’s goose legs, they are the perfect mix of juicy and tender, sweet and spicy.

Amidst the hype surrounding the goose leg food stall, Auntie decided to raise her prices by 1 yuan, increasing from 15 yuan ($2.12) per goose leg to 16 yuan ($2.26). Unexpectedly, some people also decided to make some extra money by becoming ‘Goose Leg scalpers’ and adding another 2 yuan to the price of one goose leg when reselling it to other students.

Auntie Goose Legs, wearing her pink helmet, surrounded by students.

And there were more developments in the Auntie Goose Legs saga. When she decided to announce that she would no longer set up her stall at Tsinghua on Sundays, the students argued that she then should not set up her stall anywhere else on that day, either. If they can’t have goose legs on Sundays, then the Peking Uni students certainly shouldn’t have goose legs on Sunday either?

Then, the canteen manager at Renmin University suddenly made a surprising move on November 27 and introduced roasted goose legs in the university’s canteen, selling them for just 15 yuan. Some people, however, argued that they lacked the ‘soul’ of Auntie’s food. Meanwhile, the people at the nearby Forestry University also showed their interest in joining the Goose Leg battlefield.

One of the reasons why this story has blown up on Chinese social media is because the universities involved are among the most prestigious of the entire country. It strikes people as amusing that instead of focusing on applied mathematical problems, these top academics are actually engaged in bickering over roasted goose legs.

As the success of her business blew up, Auntie Goose Legs, seemingly overwhelmed, announced that she was going to take a short break from her food stall on November 28, writing: “It’s all too messy now.” One day later, she seemed emotional in a Douyin video, in which she said she felt too much pressure because of how the situation was unfolding, and that she just wanted to sell her goose legs in peace (“只想平平安安做烧烤”).

Auntie Goose Legs said she was overwhelmed in a video posted on November 29.

Her story shares some resemblance to that of the duck head seller in Zibo (鸭头, duck head, is a Chinese snack). Earlier this year, when the Shandong town of Zibo became all the rage, a local duck head seller became an online sensation after a video showing how a female tourist touched his muscles went viral overnight. What do you do when you suddenly see 180,000 visitors a day passing by your small duck’s head shop?

The duck head seller in Zibo.

Although his hit status initially boosted sales, the crowds of people coming to his shop soon became so overwhelming that he could no longer run his business as usual. As some even started harassing and physically assaulting him, he could no longer do his work and had to temporarily close his shop. In a live stream, he tearfully talked about how his business, ironically, was facing difficulties due to his viral success.

“It’s not always good to go viral like this,” one Weibo commenter wrote about Auntie Goose Legs. “If she wants some peace, just let her.” While many share the sentiment, suggesting that the food vendor deserves a break after becoming a local sensation, others just want to try out her food. One thing is certain; goose legs are the trending snack for this Beijing winter.

By Manya Koetse, with contributions by Miranda Barnes

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©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China Animals

China Faces Unprecedented Donkey Shortage Crisis

“We have plenty of cattle and horses in China now — just not enough donkeys” (“目前我国牛马都不缺,就缺驴”).

Manya Koetse

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China is facing a serious donkey shortage. China’s donkey population is far below market demand, and the prices of donkey-related products continue to rise.

Recently, this issue went trending on Weibo under hashtags such as “China Currently Faces a Donkey Crisis” (#我国正面临缺驴危机#).

The Donkey Branch of China’s Livestock Association (中国畜牧业协会驴业分会) addressed this issue in Chinese media earlier last week, telling China News Weekly (中国新闻周刊): “We have plenty of cattle and horses in China now — just not enough donkeys” (“目前我国牛马都不缺,就缺驴”).

China’s donkey population has plummeted by nearly 90% over the past decades, from 11.2 million in 1990 to just 1.46 million in 2023.

The massive drop is related to the modernization of China’s agricultural industry, in which the traditional role of donkeys as farming helpers — “tractors” — has diminished. As agricultural machines took over, donkeys lost their role in Chinese villages and were “laid off.”

Donkeys also reproduce slowly, and breeding them is less profitable than pigs or sheep, partly due to their small body size.

Since 2008, Africa has surpassed Asia as the world’s largest donkey-producing region. Over the years, China has increasingly relied on imports to meet its demand for donkey products, with only about 20–30% of the donkey meat on the market coming from domestic sources.

China’s demand for donkeys mostly consists of meat and hides. As for the meat — donkey meat is both popular and culturally relevant in China, especially in northern provinces, where you’ll find many donkey meat dishes, from burgers to soups to donkey meat hotpot (驴肉火锅).

However, the main driver of donkey demand is the need for hides used to produce Ejiao (阿胶) — a traditional Chinese medicine made by stewing and concentrating donkey skin. Demand for Ejiao has surged in recent years, fueling a booming industry.

China’s dwindling donkey population has contributed to widespread overhunting and illegal killings across Africa. In response, the African Union imposed a 15-year ban on donkey skin exports in February 2023 to protect the continent’s remaining donkey population.

As a result of China’s ongoing “donkey crisis,” you’ll see increased prices for donkey hides and Ejiao products, and oh, those “donkey meat burgers” you order in China might actually be horse meat nowadays. Many vendors have switched — some secretly so (although that is officially illegal).

Efforts are underway to reverse the trend, including breeding incentives in Gansu and large-scale farms in Inner Mongolia and Xinjiang.

China is also cooperating with Pakistan, one of the world’s top donkey-producing nations, and will invest $37 million in donkey breeding.

However, experts say the shortage is unlikely to be resolved in the short term.

The quote that was featured by China News Weekly — “We have cows and horses, but no donkeys” (“牛马有的是,就缺驴”) — has sparked viral discussion online, not just because of the actual crisis but also due to some wordplay in Chinese, with “cows and horses” (“牛马”) often referring to hardworking, obedient workers, while “donkey” (“驴”) is used to describe more stubborn and less willing-to-comply individuals.

Not only is this quote making the shortage a metaphor for modern workplace dynamics in China, it also reflects on the state media editor who dared to feature this as the main header for the article. One Weibo user wrote: “It’s easy to be a cow or a horse. But being a donkey takes courage.”

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2025 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Memes & Viral

Nanchang Crowd Confuses Fan for Knife — Man Kicked Down and Taken Away

An unfortunate misunderstanding led to one innocent man being the only person injured in a crowd of thousands.

Manya Koetse

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On the evening of October 1st, National Day and the start of a week-long holiday, Nanchang was celebrating with a spectacular fireworks/drone show, drawing an enormous crowd of people (see video).

But the fireworks weren’t the only thing drawing attention. One man on Nanchang’s crowded Shimao Road caught bystanders’ eyes.

He was shirtless, strongly built with a visible tattoo, and was waving a pointed object while loudly shouting something that sounded like, “I’ll kill you! I’ll kill you!”

At first, the people around him seemed unsure of what to do, keeping their distance and too afraid to approach. A large crowd formed but stayed back.

Then, a brave young man in red rushed forward and snatched the pointed object from his hand, while another young man leapt in with a flying kick that knocked him to the ground.

Several others then joined in, working together to restrain the man, as onlookers surrounded the scene and held him there until police arrived and took him to the station.

Soon, videos of the incident spread online (see video here), and rumors quickly surfaced that the man had been trying to attack people with a knife.

But that all turned out to be one major misunderstanding.

The next day, local police clarified what had actually happened, followed by an explanation from the man himself.

The man in question, a 31-year-old local second-hand car dealer named Li, had come to see the fireworks together with his family, including his sisters and three nephews.

Because of the very hot weather, he had taken off his shirt and was cooling himself with a 10-yuan folding fan he had just bought along the way.

After the show, while walking back, Li realized one of his nephews was missing and searched for him, calling out in his local dialect: “Where’s my kid? Where’s my kid?” (“我崽尼 我崽尼” wǒ zǎi ní).

Bystanders misheard this as “我宰你 我宰你” (wǒ zǎi nǐ, wǒ zǎi nǐ, “I’ll kill you, I’ll kill you”) and mistook his folding fan for a machete.

Meanwhile, Li couldn’t understand why people around him were avoiding him and keeping their distance from him while he was searching for his nephew (see that moment here, also see more footage here). People were watching him, and recording the scene from a distance.

Before Li realized what was happening, the fan was snatched from his hands and he was violently kicked. A crowd swarmed him, beat him, and pushed him to the ground.

The police then detained him, and it wasn’t until the early hours of October 2, after thorough questioning, that he was finally released.

“I’m still confused about it,” Li said the next day. Holding the fan up to the camera, he asked: “Can a fan like this really scare people? I don’t understand — I just got beaten for nothing.”

Mr Li in his video, showing the fan he bought for 10RMB/$1.4 at the Nanchang fireworks.

 

Some commenters remarked that out of the 1.2 million people who were out in Nanchang that night, he was the only one injured.

Li seems to be doing ok apart from a sore backside and a puzzled mind, and his nephew apparently is also safe and well.

The bizarre misunderstanding has sparked widespread banter online, with people now referring to Li as “Nanchang Brother Fan” (南昌扇子哥).

“I’m dying of laughter. It’s both tragic and hilarious,” one Douyin user wrote, while others simply called the situation “so drama” (抓马 zhuāmǎ): “I’m not supposed to laugh, but I can’t help it.”

Some also noted that they understood why people at the scene mistook Li for a criminal: “At night, a guy with tattoos, holding a long stick-like object, shouting loudly all the way, what would you think?”

All joking aside, the public’s response on such a crowded night — when so many people gathered together, potentially making a tempting target for those with bad intentions — shows a heightened sense of vigilance. Unlike the U.S., where gun violence is more common, shootings are rare in China. But random stabbings have increasingly made headlines.

For Nanchang in particular, a stabbing incident that shocked the nation had taken place only weeks earlier: a 19-year-old woman was attacked and stabbed more than ten times by a 23-year-old man she did not know, and later died from her injuries.

But there have also been other recent cases, from Wuhan to Leiyang. And in 2024 especially, a spate of stabbing incidents shocked the country. In Wuxi, Jiangsu Province, a mass stabbing left eight people dead and 17 others injured.

The positive takeaway from this entire mix-up is that the quick action of the crowd — despite their wrong assessment of the situation — shows that people weren’t afraid to step in for the sake of public safety.

But others claim the exact opposite is true. Illustrator and commentator ‘Wu Zhiru’ (吴之如), former editor at Zhenjiang Daily, saw the incident as an example of toxic herd mentality. He posted an illustration of a fan being held up with the characters 清风徐来 (qīng fēng xú lái, “a cool breeze slowly blows”), an idiom to describe a pleasant atmosphere. A finger from the right points at the fan-holder, saying “Look, he’s gonna commit violence!” (“哇,他要行凶啦!”)

Wu Zhiru warns against panic-driven mob mentality and wonders why the first man, who snatched the “knife” from Li’s hands, did not stop the crowd from attacking Li as soon as he discovered that he had snatched away a fan and not a blade. Drawing historical parallels to the Cultural Revolution, Wu argues that people are sometimes so set on doing the “heroic” thing that they hesitate to correct misunderstandings once better information is available — a mindset that can lead to serious, harmful consequences.

For Li himself, despite the unfortunate night he had, the situation has actually brought him some unexpected fame and extra attention for his second-hand car dealership, which undoubtedly makes his boss happy (in a very recent livestream, Li was praised for being kind and loyal).

Many netizens also argued that the real lesson to draw from this ordeal is the importance of speaking proper standard Chinese. Some even framed the incident as “The Importance of Mandarin” (论普通话的重要性), pointing out that the whole problem began because Li was misunderstood while speaking dialect.

Image posted on Weibo in support of the “fan-waving brother.” The character on the fan says “tolerate.”

Others joked that the misunderstanding was just a grave injustice to shirtless men everywhere, writing: “From now on, the world has one less sincere guy who goes shirtless in the streets. He’ll never be the same again.”

By Manya Koetse

(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2025 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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