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Goodbye 996? Weibo Discussions on Changes in Overtime Work Culture

Beijing made it clear that working overtime is illegal, but netizens are concerned about the realities of changing working schedules.

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Many people are tired of being forced to log long hours, but are also worried about how a national crackdown on ‘996’ working culture could impact their workload and income.

In late August of 2021, China’s Ministry of Human Resources & Social Security (人社部) and the Supreme People’s Court issued a joint clarification on the country’s legal standards of working hours and overtime pay.

Their message was clear: the practices of ‘996’ (working 9am-9pm, six days per week) and ‘007’ (working 24 hours seven days per week, referring to a flexible working system worse than 996) are illegal, and employers are obliged to obey the national working-time regime.

On Weibo, China’s state broadcaster CCTV published a 10-minute long video illustrating the 10 typical cases of overtime work laid out by the ministry and the top court. The moment was marked as the first time for the state-owned broadcaster to publicly comment on overtime work practices.

The Weibo post pointed out that “striving for success is not a shield companies can use to evade legal responsibilities,” and made it clear that employees have the right to “say no to forced overtime.”

The topics of overtime work and China’s 996 work culture generated many discussions on Weibo, with the hashtag “Ministry of Human Resources & Social Security and the Supreme Court Clarify 996 and 007 Are Illegal” (#人社部最高法明确996和007都违法#) generating over 420 million views on the social media platform.

 
“Without implementation and enforcement, the law is useless”
 

The current labor law in China bars employees from working more than 44 hours a week, and any overtime work must be paid.

Although the 996 practice is technically prohibited by law, many companies still enforce the hours informally.

Many employees revealed online that, although the 996 practice is legally prohibited, they were nevertheless being assigned job tasks that exceeded the prescribed working hours.

“Just finished work,” one Weibo user (@介也没嘛) posted with this picture, showing it’s nearing 11PM.

“I wonder if the workload will decrease after all. If it doesn’t change, it means people will now have to work voluntarily,” one Weibo user commented.

People also indicated that, since the start of the pandemic, remote work has become a new norm. Many companies have moved from office to working at home, making it harder to draw the line between regular working hours and overtime hours.

“What really matters is whether working from home includes overtime hours,” one Weibo user wrote. Many netizens complained that their companies wouldn’t explicitly stipulate a 996 schedule; instead, most of them disguise the overtime hours as ‘voluntary’ work.


Many commenters say it takes more comprehensive legislation and tougher law enforcement to really solve the issue of overtime work.

“These regulations are good, but they are basically impossible to implement. Even if they ban ‘996’ and ‘007’ there is no way to regulate the so-called ‘voluntary work,’” one Weibo user wrote.

Some people said that their companies have various performance assessments and that they feared that refusing to work more hours would make them lose their competitive advantage: “The burn-out (内卷 nèijuǎn, ‘involution’) is severe. It is too difficult for us. I have only one day off during the week and I’m so tired,” one person commented.

 
“We don’t need those who comfortably work 8 hours”
 

China’s 996 work culture has been championed by tech leaders and denounced by workers for years, and it has become an unwritten standard – not just in the tech sector but also in other industries.

While working long hours has been ingrained in Chinese workplace culture since the early days of the country’s internet boom, it later also started to represent ‘a road to success’ for Chinese tech entrepreneurs.

Many Chinese netizens blame Alibaba’s Jack Ma for praising the ‘996’ work system. In 2019, Ma called the 12-hour working day a “huge blessing,” causing much controversy online. During his talk at Kyiv International Economic Forum, Ma said: “(..) ‘996 is the spirit that I encourage Alibaba people to follow. If you want to have a bright future, (..) if you want to be successful, you have to work hard.”

On another occasion, the tech mogul reportedly said: “If you join Alibaba, you should get ready to work 12 hours a day, otherwise why do you come to Alibaba? We don’t need those who comfortably work 8 hours.”

Jack Ma, the co-founder of Alibaba Group described 996 as a ‘blessing’.

However, after the shocking death of one Chinese delivery man working for food delivery platform Ele.me and the widespread discussions about the ‘996 ICU’ project – which called on tech workers to add names and evidence of excessive hours to a ‘blacklist,’ – the 996 work culture has come under increased scrutiny.

Some people argue that the overtime culture is draining employees and creating an unhealthy work-life balance; others argue that they work for themselves and believe that putting in extra hours will eventually translate to individual success.

While economic growth has slowed down during the pandemic, most companies are persisting with long working hours because they are under pressure to achieve results.

According to an online survey conducted by an influential tech blogging account (@IT观察猿), more than one-third of participants claimed to have one day off per week, and more than one quarter claimed they didn’t have any weekend days off.

 
“The workload is the same, but the income has reduced”
 

Starting from August 1st, ByteDance, the Chinese company behind the popular short-form video app TikTok, dropped its ‘big and small week’ (大小周) – a schedule that previously required employees to work six days in a row every other week.

ByteDance is not the only Chinese tech company that has begun to cut back on its long working hours. More and more companies have decided to drop grueling work schedules.

Kuaishou, another Chinese short-form video app company, stopped scheduling weekend work in July. Since early June, Tencent – China’s largest game publisher – has encouraged people to clock out at 6 pm every Wednesday.

Although these changes seem to signal a positive development, there are also many people who do not support the new measures. When Bytedance announced the changes to its working schedule, news came out that one-third of the employees did not support the decision (#字节跳动1/3员工不支持取消周末加班#).

Those relying on overtime pay said abolishing overtime work will cut their take-home pay by around 20%. Indeed, the first pay-out after the new implementation at Bytedance showed an overall drop of 17% in employees’ wages.

“The workload is the same, but the income has reduced,” one Weibo commenter complained.

One trending discussion on Weibo focused on the question “Do companies need to make up for employees’ financial loss after the abolition of weekend work?” Many comments revealed the situation faced by thousands of struggling workers who value free time but value their income more.

Many on Weibo still wonder whether a company that abolishes ‘996’ will come up with an alternative to compensate those employees who will otherwise inevitably lose vital income.

By Yunyi Wang

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China Brands, Marketing & Consumers

In Hot Water: The Nongfu Spring Controversy Explained

Nongfu and nationalists: how the praise for one Chinese domestic water bottle brand sparked online animosity toward another.

Manya Koetse

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The big battle over bottled water has taken over Chinese social media recently. The support for the Chinese Wahaha brand has morphed into an anti-Nongfu Spring campaign, led by online nationalists.

Recently, China’s number one water brand, Nongfu Spring (农夫山泉) has found itself in the midst of an online nationalist storm.

The controversy started with the passing of Zong Qinghou (宗庆后), the founder and chairman of Wahaha Group (娃哈哈集团), the largest beverage producer in China. News of his passing made headlines on February 25, 2024, with one Weibo hashtag announcing his death receiving over 900 million views (#宗庆后逝世#).

The death of the businessman led to an outpouring of emotions on Weibo, where netizens praised his work ethic, dedication, and unwavering commitment to his principles.

Zong Qinghou, image via Weibo.

Born in 1945, Zong established Wahaha in Hangzhou in 1987, starting from scratch alongside two others. Despite humble beginnings, Zong, who came from a poor background, initially sold ice cream and soft drinks from his tricycle. However, by the second year, the company achieved success by concentrating on selling nutritional drinks to children, a strategy that resonated with Chinese single-child families (Tsui et al., 2017, p. 295).

The company experienced explosive growth and, boasting over 150 products ranging from milk drinks to fruit juices and soda pops, emerged as a dominant force in China’s beverage industry and the largest domestic bottled-water company.

Big bottle of Wahaha (meaning “laughing child”) water.

The admiration for Zong Qinghou and his company relates to multiple factors. Zong was loved for his inspirational rags-to-riches story under China’s economic reform, not unlike the self-made Tao Huabi and her Laoganma brand.

He was also loved for establishing a top Chinese national brand and refusing to be bought out. A decade after Wahaha partnered with the France-based multinational Danone in 1996, the two companies clashed when Zong accused Danone of trying to take over the Wahaha brand, which turned into a high-profile legal battle that was eventually settled in 2009, when Danone eventually sold all its stakes.

It is one of the reasons why Zong was known as a “patriotic private entrepreneur” (爱国民营企业家) who remained devoted to China and his roots.

Netizens also admire the Chinese tycoon’s modesty and humility despite his immense wealth. He would often wear simple cloth shoes and, apparently not caring much about the elite social stratum, allegedly declined invitations to dine with Bill Gates and the Queen of England. He had a people-centric business approach. He prioritized the welfare of Wahaha employees, ensuring the protection of pensions for retired workers, establishing an employee stock ownership plan, and refused to terminate employees older than 45.

A post praising Zong and his daughter for staying humble despite their wealth: wearing simple shoes and not looking at their phones.

Zong and his daughter stand out due to their simple shoes.

As a tribute to Zong following his passing in late February, people not only started buying Wahaha bottled water, they also initiated criticism against its major competitor, Nongfu Spring (农夫山泉). Posts across various Chinese social media platforms, from Douyin to Weibo, started to advocate for boycotting Nongfu as a means to “protect” Wahaha as a national, proudly made-in-China brand.

 
From Love for Wahaha to Hate for Nongfu
 

With the death of Zong Qinghou, it seems that the decades-long rivalry between Nongfu and Wahaha has suddenly taken center stage in the public opinion arena, and it’s clear who people are rooting for.

The founder and chairman of Nongfu Spring is Chinese entrepreneur Zhong Shanshan (钟睒睒), and he is perhaps less likeable than Zong Qinghou, in part because he is not considered as patriotic as him.

Born in 1954, Zhong Shanshan is a former journalist who started working for Wahaha in the early 1990s. He established his own company and started focusing on bottled water in 1996. He would become China’s richest man.

His wealth was not just accumulated because of his Nongfu Spring water, which would become a leader in China’s bottled water market. Zhong also became the largest shareholder of Wantai Biological Pharmacy Enterprise, which experienced significant growth following its IPO. Cecolin, a vaccine against human papillomavirus (HPV), is manufactured by Innovax, a wholly owned subsidiary of Wantai.

Zhong Shanshan, image via Sohu.

The fact that Zhong Shanshan previously worked for Zong Qinghou and later ventured out on his own does not cast him in a positive light, especially in the context of netizens mourning Zong. Many people perceive Zhong Shanshan as a profit-driven businessman who lacks humility and national spirit compared to his former boss. Some even label him as ‘ungrateful.’

By now, the support for Wahaha water has snowballed into an anti-Nongfu campaign, resulting in intense scrutiny and criticism directed at the brand and its owner. This has led to a significant boycott and a sharp decline in sales.

Netizens are finding multiple reasons to attack Nongfu Spring and its owner. Apart from accusing Zhong Shanshan of being ungrateful, one of the Nongfu brand’s product packaging designs has also sparked controversy. The packaging of its Oriental Leaf Green Tea has been alleged to show Japanese elements, leading to claims of Zhong being “pro-Japan.”

Chinese social media users claim the packaging of this green tea is based on Japanese architecture instead of Chinese buildings.

Another point of ongoing contention is the fact that Zhong’s son (his heir, Zhong Shuzi 钟墅子) holds American citizenship. This has sparked anger among netizens who question Zhong’s allegiance to China. Concerned that the future of Nongfu might be in the US instead of China, they accuse Zhong and his business of betraying the Chinese people and being unpatriotic.

But what also plays a role in this, is how Zhong and the Nongfu Spring PR team have responded to the ongoing criticism. Some bloggers (link, link) argue their approach lacks emotional connection and comes off as too business-like.

On March 3rd, Zhong himself issued a statement addressing the personal attacks he faced following the passing of Zong Qinghou. In his article (我与宗老二三事), he aimed to ‘set the record straight.’ Although he expressed admiration for Zong Qinghou, many found his piece to be impersonal and more focused on safeguarding his own image.

The same criticism goes for the company’s response to the “pro-Japan” issue. On March 7, they refuted ongoing accusations and stated that the architecture depicted on the controversial beverage packaging was inspired by Chinese temples, not Japanese ones, and that a text on the bottle is about Japanese tea culture originating from China.

 
Calls for Calmer Water
 

Although Weibo and other social media platforms in China have recently seen a surge in nationalism, not everybody agrees with the way Nongfu Spring is being attacked. Some say that netizens are taking it too far and that a vocal minority is controlling the trending narrative.

Posts or videos from people pouring out Nongfu water in their sink are countered by others from people saying that they are now buying the brand to show solidarity in the midst of the social media storm.

Online photo of netizen buying Nongfu Spring water: “I support Nongfu Spring, I support private entrepreneurs, I support the recovery of China’s economy. I firmly opposo populism running wild.”

While more people are speaking out against the recent waves of nationalism, news came in on March 13 that the 95-year-old mother of Zhong Shanshan had passed away. According to an obituary published in the Qianjiang Evening News newspaper, Guo Jin (郭瑾) passed away on March 11.

The obituary.

A screenshot of a WeChat post alleged to be written by Zhong Shanshan made its rounds, in which Zhong blamed the online hate he received, and the ensuing stress, for his mother’s death.

Wechat post, allegedly posted by Zhong himself, blaming the recent Nongfu Spring controversy and cyberbullying for the death of the 95-year-old Guo Jin.

While criticism of Zhong resurfaced for attributing the old lady’s death to “indescribable cyberbullying” (“莫名网暴”), some saw this moment as an opportunity to bring an end to the attacks on Nongfu. As the controversy continued to brew, the Sina Weibo platform seemingly attempted to divert attention by removing some hashtags related to the issue (e.g., “Zhong Shanshan’s Mother Guo Jin Passed Away” #钟睒睒之母郭瑾离世#).

The well-known Chinese commentator Hu Xijin (胡锡进) also spoke out in support of Nongfu Spring and called for rationality, arguing that Chinese private entrepreneurs are facing excessive scrutiny. He suggested that China’s netizens should stop nitpicking over their private matters and instead focus more on their contributions to the country’s economy.

Others are also calling for an end to the waves of attacks towards Nongfu and Zhong Shanshan. Chinese entrepreneur Li Guoqing (李国庆), co-founder of the e-commerce company Dangdang (once hailed as the ‘Amazon of China’), posted a video about the issue on March 12. He said: “These two [Nongfu Spring and Wahaha brands] have come a long way to get to where they are today. The fact that they are competitors is a good thing. If old Zong [Qinghou] were still alive today and saw this division, he would surely step forward and tell people to get back to business and rational competition.”

Li Guoqing in his video (since deleted).

Li also suggested that Zong’s heir, his daughter Kelly Zong, should come out, broaden her perspective, and settle the matter. She should thank netizens for their support, he argued, and tell them that it is completely unnecessary to exacerbate the rift with Nongfu Spring in showing their support.

But those mingling in the matter soon discover themselves how easy it is to get your fingers burned on this hot topic. Li Guoqing might have meant well, but he also faced attacks after his video. Not only because people feel he is putting Kelly Zong in an awkward position, but also because his own son. like Zhong Shuzi, allegedly holds American citizenship. Perhaps unwilling to find himself in hot water as well, Li Guoqing has since deleted his video. The Nongfu storm may be one that should blow over by itself.

By Manya Koetse

With contributions by Miranda Barnes

References

Tsui, Anne S., Yingying Zhang, Xiao-Ping Chen. 2017. “Chinese Companies Need Strong and Open-minded Leaders. Interview with Wahaha Group Founder, Chairman and CEO, Qinghou Zong.” In Leadership of Chinese Private Enterprises
Insights and Interviews, Palgrave MacMillan.

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China Insight

The ‘Two Sessions’ Suggestions: Six Proposals Raising Online Discussions

These are some of the proposals that triggered online discussion during China’s annual Two Sessions.

Manya Koetse

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The ‘Two Sessions’ (liǎnghuì 两会), China’s annual parliamentary meetings, are always a significant topic on Chinese social media. This year, the second session of China’s 14th National People’s Congress (NPC) and the second session of the 14th National Committee of the Chinese People’s Political Consultative Conference (CPPCC) opened at the Great Hall of the People in Beijing on March 4th and will continue until March 10.

The annual gathering of the NPC and CPPCC is a major political event closely watched by both domestic and foreign media as it outlines policy priorities for the upcoming year. The 2023 Two Sessions garnered considerable attention as it marked the first full sessions since the end of the Covid pandemic and the 20th Party Congress.

This year, the ‘Lianghui’ holds particular significance due to China’s post-pandemic economic challenges, including the prolonged downturn in the real estate market, lower demand for Chinese exports worldwide, and reduced confidence among consumers and businesses.

On Chinese social media, smaller topics that emerge during the Two Sessions are often more likely to become trending topics than the broader themes. Besides the fact that the Two Sessions are an important moment because they offer a glimpse into China’s strategical direction, it’s also important because it is a time when delegates from across the country can make their voices heard by elite leaders.

The proposals and “suggestions” (建议) raised by National People’s Congress delegates often turn into trending topics on Chinese social media. In previous years, for example, a proposal to prohibit single women from freezing their eggs in order to encourage them to “marry and reproduce at the appropriate age” raised discussions on Weibo. Another controversial proposal was about shortening the education period as a means to promote China’s birth rates.

This year, there are a few new proposals that received considerable attention online.

 

#1 Improving Paid Annual Leave

#霍启刚回应建议完善带薪年假制度#

 

One suggestion that went trending concerned the improvement of China’s paid annual leave system. The proposal was raised by Hong Kong businessman and politician Kenneth Fok (霍启刚). Fok argues that paid time off should be increased as a way to boost domestic tourism and consumption and “increase people’s sense of happiness.”

Although mainland China already has regulations regarding working hours and paid annual leave, they are often not strictly implemented. Fok therefore not only advocates that there should be an increase in entitled leave days for employees, but also that these policies should be enforced more strictly.

Fok’s suggestion is to gradually extend paid annual leave days according to the duration of employment. Employees who have worked at a Chinese company for more than 1 year but less than 10 years would get 5 days off for the first two years, then an extra day each year, up to a maximum of 10 days. In the current system, employees with 1-10 years’ tenure get 5 days off. Only after 10 years, it is increased and becomes 10 days.

One Weibo post by Fok about the proposal received over 67,000 likes. While many young workers support the idea of getting one or more extra days off, some also indicate that changing their working hours is more important to them than getting an extra day off. China’s overtime work culture has been a contentious topic of discussion for years.

 

#2 Less Focus on Undergraduate Degrees

#建议消除简历第一学历概念#

 

A second proposal that gained significant attention on Weibo this week was presented by National People’s Congress delegate Pan Fusheng (潘复生). Pan, an academic, argues that in China’s current academic and labor environment, there is excessive emphasis placed on the very first college educational background of applicants. When their first diploma was obtained in non-prestigious universities or colleges, they are often disqualified.

Pan suggests that it is unjust for the entire career trajectory of graduate students and job seekers to be determined solely by the evaluation of their undergraduate degree by potential employers. He therefore proposes to get rid of the graduate degree assessment as a primary criterion in the admission and employment processes for applicants. This also means that graduates from certain prestigious schools, such as Tsinghua or Peking University, should not be favored over others.

Although people do agree that there is unfairness and bias in how applicants are assessed based on their first educational degree, some commenters also remark that this is a social issue, not a legal one.

 

#3 Supporting Fertility Treatment for Older Women

#多部门建议支持大龄女性生育力保存#​

 

At this year’s Two Sessions, there were multiple proposals jointly submitted by various delegates or groups. Among them is a proposal to provide more fertility treatment options for older women and female cancer patients who are experiencing infertility or have difficulties conceiving.

The proposal, put forward by the National Health Commission and the All-China Women’s Federation, suggests that improving and standardizing fertility treatment procedures is of “strategic importance” to help boost China’s falling birth rates and improving the overall population health.

This proposal raised some discussions online, as many see this as another way for authorities to make women’s fertility and child raising a political issue. Others wonder why the focus is always on on women’s reproductive capabilities instead of focusing on enhancing male fertility.

 

#4 Harsher Punishment for Online Influencers

#建议加大对网红违法违规的处罚力度#

 

National People’s Congress delegate Geng Funeng (耿福能) proposes that China’s online influencers, whether they are celebrities or e-commerce stars, should face harsher penalties for involvement in illegal activities.

Geng argues that various incidents involving online influencers and livestreamers in recent years have set a wrong example. To deter others, those engaging in illegal acts, from tax evasion to slander, should be severely punished.

Furthermore, Geng suggests establishing an “Online Celebrity Industry Association” (网红行业协会) to establish clearer norms and rules for those operating within China’s booming internet economy.

However, a thread on Weibo by Chinese news outlet The Paper (澎湃新闻) indicates that Geng’s proposal is not particularly popular among commenters. “They should increase the punishment for civil servants engaging in illegal behavior instead,” one top comment said.

 

#5 More Protection for Elderly Migrant Workers

#建议关注第一代农民工养老医疗问题#

 

National People’s Congress delegate Yang Juan (杨娟) has proposed improving policies and data systems to better assist and protect the first generation of Chinese migrant workers.

China is home to approximately 300 million migrant workers who have migrated from rural areas to larger cities in pursuit of better job opportunities. However, due to China’s household registration system, known as the hukou system, they often lack access to various urban public services.

Premier Li Qiang also highlighted the need to enhance social benefits for Chinese migrant workers in the government work report during the Two Sessions in the government work report delivered on March 5th.

Yang Juan’s proposal specifically addresses the challenges faced by elderly migrant workers who were among the first to migrate from rural areas to cities. They now encounter difficulties due to the lack of social safety nets, especially when it comes to healthcare and pensions. One way Yang aims to assist them is by establishing clearer data systems to identify the first generation of migrant workers who are not covered by insurance.

On Weibo, this proposal received a lot of praise since many people feel this is a relevant issue and that Yang is serving as a voice for those vulnerable groups at the lowest rung of society.

 

#6 Criminal Liability for Owners of Biting Dogs

#建议对伤人犬只饲养者追刑责#

 

With his proposal, delegate Tuo Qingming (庹庆明) has addressed a sensitive issue that has repeatedly made headlines in China over the past year: the problem of biting incidents involving people’s pet dogs.

Tuo suggests that dog owners should be held criminally responsible if their dog bites, and that this responsibility should be explicitly incorporated into the Criminal Law Amendment.

Various dog biting incidents have recently captured attention in China. While many believe there should be more legislation to prevent such incidents, as they cause significant harm to victims, there is also debate surrounding local crackdowns on dogs, as they are sometimes viewed as unnecessarily cruel.

There is also disagreement in the comment sections regarding this proposal, although the majority of people do agree that there should be better regulation to manage the problem of aggressive dogs. In current dog biting incidents, owners often compensate victims, but it’s considered a civil issue – they usually do not face legal consequences. Some Weibo commenters suggest that dog owners will be more careful in restraining their dogs once they also bear criminal liability.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in the comments or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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