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“Be as Good as Your Word”: The Chinese Social Credit Song is Here

Chinese pop stars sing about the importance of trust in this ‘social credit’ music video launched by the Communist Youth League.

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“Be as Good as Your Word” is a pop song featuring young Chinese celebrities who sing about the importance of being ‘trustworthy.’ The new music video is part of a bigger initiative propagating China’s Social Credit System among the younger generation.

No matter where you go in China nowadays, the idea of ‘trust,’ ‘integrity,’ ‘creditworthiness,’ and ‘social credit’ is promoted virtually everywhere: in the media, in trains, in banks, in traffic, and in public announcements on the streets.

Now, there is a song that comes with China’s ubiquitous official government and media narrative on the importance of ‘trust’ and ‘credit’ in Chinese culture and society.

“诚信“ (“integrity” or “creditworthiness”) promoted on a sign in Shanghai, April 2019 (Whatsonweibo).

Be as Good as Your Word” (Shuō dào zuò dào 说到做到) is a song and music video released under the guidance of the Communist Youth League (共青团), China Youth Daily (中国青年报), and the China Youth Creditworthiness Operation Office (中国青年诚信行动办公室), in cooperation with Chinese music streaming platform Kugou (酷狗音乐).

The song is performed by Roy Wang (王源) from the ever-popular Chinese boy band TFBoys, Chinese actor and singer-songwriter Timmy Xu (许魏洲), actor Wei Daxun (魏大勋), actresses Crystal Zhang (张天爱) and Shen Yue (沈月), Chinese actress/dancer Wang Likun (王丽坤), and a group of Chinese students.

The lyrics are by well-known musician Cui Shu (崔恕), and the music is by composer Zhao Jialin (赵佳霖), who had an Internet hit with “Little Apple” and also worked on the theme song for the Beijing 2022 Winter Olympics bid.

In the song, the performers sing about living up to one’s promises, stressing the importance of credit for the future, and that “being as good as your word” (“说到做到”) is what the “trustworthy youth” (“诚信青年”) is all about.

‘Creditworthiness’ (诚信) is central to the music video.

The word ‘chéngxìn‘ (诚信) is mentioned and displayed throughout this music video. It stands for ‘integrity,’ ‘honesty,’ and ‘trustworthiness,’ and is one of China’s Core Socialist Values. In light of China’s emerging Social Credit System, as pointed out by China Law Translate here, it is mostly used “in terms of a moral assessment component,” and also stands for “creditworthiness.”

This idea is also reiterated in the video, that shows various levels of being ‘creditworthy,’ for example as a consumer of the sharing economy, but also as a businessman sealing deals.

Although this pop song makes no direct reference to China’s nascent Social Credit implementation and is quite general (and poetic) in stressing the importance of honesty and “matching one’s deeds to one’s words,” it was launched in the context of “Credit China” (信用中国) and is part of a bigger initiative propagating the Social Credit System among China’s younger generations.

In November of 2013, during the Third Plenary Session of the 18th CPC Congress, new plans were adopted to “establish and improve a social credit system to commend honesty and punish dishonesty” (USC 2013). In 2014, the Chinese State Council officially announced its plans on building and standardizing a ‘Social Credit’ system, that should go nationwide in 2020.

Under this scheme, as explained by Genia Kostka, “individuals, businesses, social organizations, and government agencies are assessed based on their ‘trustworthiness'” (2018, 1).

As of now, there is no unified system in place yet, although there are many different local initiatives relating to Social Credit. Daum (2017) describes it as a ‘policy’ or ‘ideology of data use’ rather than a ‘system’, characterizing this policy as “the Chinese Party-State’s shorthand for a broad range of efforts to improve market security and public safety by increasing integrity and mutual trust in society.”

(For more information about China and Social Credit, please check our articles here).

 

“Creditworthiness Lights Up China”

 

The hashtag used to promote the Be as Good as Your Word song on social media platform Weibo is “Creditworthiness Lights Up China” (#诚信点亮中国#, also translated as ‘Integrity Lights Up China’).

The Weibo hashtag page, which has now been viewed over 340 million times, is hosted by China Youth Daily, the official newspaper of Communist Youth League of China. The description of ‘Creditworthiness Lights Up China’ is as follows:

The youth emphasizes trustworthiness, credit is valuable; every aspect of life contains concepts of creditworthiness [integrity]. Let’s give the thumbs up for creditworthiness, and unite in building Credit China together.”**

‘Creditworthiness Lights Up China’ is a project that was launched in 2017 by the Communist Youth League, China’s National Development and Reform Commission, and the People’s Bank of China. Its specific aim is encouraging China’s younger generations to be trustworthy and educating them about credit.

“Creditworthiness Lights Up China”

Last year, there was even a national ‘Creditworthiness Lights Up China’ tour, which visited 300 universities in 100 cities throughout the nation to teach young people about China’s establishment of the Social Credit System and the country’s nascent ‘trust culture’ at large (Xinhua 2018).

The Be as Good as Your Word music video focuses on the importance of trustworthiness in multiple realms of society. The scenes are set in various settings, showing school life, business meetings, and Chinese consumers embracing new technology.

China’s sharing economy is specifically highlighted in the video, making it clear that ‘trustworthy’ people can enjoy the benefits of using shared bikes or credit-based libraries.

By also integrating these scenes, this video is not only about the nascent Social Credit scheme, but also about China becoming a more credit-based society overall.

The government’s plans on China’s ‘Social Credit System’ (社会信用体系), the Central Bank’s endeavors to build a stronger personal credit industry (个人征信行业), and commercial credit initiatives such as Alibaba’s Sesame Credit (芝麻信用), have been major developments over the past six years, all contributing to the ‘credit-ification’ of China.

 

“We’ll Build on Trustworthiness Together”

 

Since Be as Good as Your Word was launched on April 22, the initial post promoting the music video has been shared more than 492,400 times on Weibo.

The video’s popularity, however, perhaps says more about the pop stars it features than the message it propagates.

Crystal Zhang, for example, has 15.6 million followers on her Weibo account. TFBoys member Roy Wang is among the top Weibo celebrities and has more than 72 million fans on his Weibo page.

Wang’s own post about the video attracted more than 170,000 likes and nearly 350,000 shares.

“We’ll build on trustworthiness together with you, brother,” many fans write, with others stressing the importance of credit and trust.

Although virtually no one among the thousands of commenters mentions Social Credit, the video seems to have reached its goal of propagating the concept of ‘trustworthiness’ among young people and reaching China’s music-loving, social media generations.

Check out the video here:

 

By Manya Koetse

*”青年讲信用,信用有价值,生活的点点滴滴都蕴涵着诚信理念,让我们点赞诚信,同心共筑信用中国.”

*’Credit China’ (信用中国) is translated as such here because the centralized website dedicated to the nascent Social Credit scheme is literally translated this way in English too (creditchina.org). The term itself, however, could also be translated as ‘Trustworthy China.’

References

Daum, Jeremy. 2017. “China through a glass, darkly.” China Law Translate, Dec 24 https://www.chinalawtranslate.com/seeing-chinese-social-credit-through-a-glass-darkly/?lang=en [24.5.18].

Daum, Jeremy. 2017b. “Giving Credit 2: Carrots and Sticks.” China Law Translate, Dec 15 https://www.chinalawtranslate.com/giving-credit-2-carrots-and-sticks/?lang=en [27.5.18].

Kostka, Genia. 2018. “China’s Social Credit Systems and Public Opinion: Explaining High Levels of Approval” SSRN, July 23. Available at https://ssrn.com/abstract=3215138 or http://dx.doi.org/10.2139/ssrn.3215138 [29.10.18].

USC. 2013. “Decision Of The Central Committee Of The Communist Party Of China On Some Major Issues Concerning Comprehensively Deepening The Reform, November 12, 2013.” USC, 12 November https://china.usc.edu/decision-central-committee-communist-party-china-some-major-issues-concerning-comprehensively [10.9.18].

Xinhua 新华网. 2018. “Official Launch of the 2018 Nationwide ‘Creditworthiness Lights Up China’ Tour [2018年“诚信点亮中国”全国巡回活动正式启动].” Xinhua, May 10 http://www.xinhuanet.com/local/2018-05/10/c_129869294.htm [30.4.19].

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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2 Comments

2 Comments

  1. Yang Zhu

    November 18, 2019 at 7:34 am

    If the comments by the article are anything to go by, I think it points true that China has put much effort to use the mass media and popular culture to promote patriotism. The social credit song is an outstanding gesture by the government to promote nationalism and patriotism as they communicate how communist values. When I heard “Be as Good as Your Word” song, I was amazed and excited about a pop star singing about Chinese values. Yes, these celebrities should be used to teach us the importance of trustworthiness. This is the best shot by the government to promote as well as propagate the social credit system, especially among our younger generation that may not understand the importance of these values. Pop culture has a lot to play in conserving our national values and promoting ideologies and policies. This is not a form of propaganda as some would say. I support this initiative because using popular celebrities attract more people to view the content and understand the government’s plan. The song also becomes out of the understanding the best ways of communicating to the youths, especially how pop culture is embedded into the lives. The song has been shared through Weibo and WeChat thereby reaching a wider target. I support my country in using pop culture to promote patriotism and nationalism among the youth. Appealing to the youths using celebrities is the best way to win more souls for the Communist Party whose values revolves around honesty and integrity.

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China and Covid19

Xi’an Outbreak Largely Under Control, But Weibo is Grieving the Death of an Unborn Baby

On the 15th day of lockdown, Xi’an has largely brought the Covid19 outbreak under control, but at what cost?

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“Are we really fighting this epidemic to save lives?”, some wonder after Xi’an enters its 16th day of a very strict and sometimes messy lockdown. The story of a pregnant woman having a miscarriage in front of the hospital gate has brought the public’s anger to a boiling point.

On January 4th at around 4.30 pm, a Weibo user nicknamed ‘Don’t Make It Rain Ok’ posted a heartbreaking story on social media about her pregnant aunt, who lost her baby on January 1st when she did not receive medical care in time and was left waiting outside of the hospital. It was one among multiple stories showcasing the struggles faced by thousands of citizens during the Xi’an lockdown, the biggest one in China since Wuhan was shut down in 2020.

While the story about the pregnant woman was top trending on Weibo on Wednesday and Thursday, the Xi’an city government declared that the Covid19 situation in the city of 13 million inhabitants was reaching the phase of “zero in society” (“社会面清零”), meaning that the outbreak was largely contained in the city’s main communities after two weeks of lockdown, during which over 42,000 people were quarantined and brought to other locations.

But rather than cheers of joy, Weibo was dominated by sad stories of people whose lives have been seriously impacted by the restrictions and hurdles they face in times of a lockdown that was mismanaged by local authorities, according to many.

The woman losing her unborn baby because of severely delayed emergency services struck a chord with a lot of netizens. This is a translation of the original post, which was removed from social media without given reason on January 6:

My aunt said on January 1st 2022 at around 7:00 pm that her stomach hurt, so she called 120 [emergency telephone number]. But 120 was constantly busy and there was no way to get through. Only when she called 110 [police] she was taken to Xi’an Gaoxin Hospital (高新医院). After all this, it was already past 8 pm before she arrived, but she eventually was at the entrance and still wasn’t allowed to get in, the delay lasting until after 10 pm – she was told her nucleic acid [test] had exceeded the four-hour time frame. My aunt sat down at the entrance for a while, and because the delay was lasting so long, she was starting to bleed. I saw the video sent by my aunt’s husband, seeing my aunt struggling to support her body with both hands sitting on the chair, blood flowing down the chair and down her pants, the floor was full of blood! Also because of the excessive bleeding, the hospital staff saw it really wasn’t going well and only then was she admitted and taken into the surgery room. As a result of the untimely medical treatment, my aunt had a miscarriage after carrying the baby for eight months. At eight months, the baby died in the womb without a pulse because of wasted time. Originally I was thinking of telling this story on another platform, but I actually just saw in my Moments [WeChat timeline] that a friend posted a screenshot of another story told by someone and I discovered we are not the only ones to go through something like this at this hospital. I just wept. My aunt also has an 11-year old son who is alone by himself, looking after himself, he still doesn’t know what happened to my aunt – he just knows her belly hurt.”

The incident sparked outrage on social media, where one hashtag dedicated to the topic received 780 million views on Thursday alone (#西安孕妇流产事件相关责任人被处理#) after it was publicly announced that the hospital’s general manager Fu Yuhui (范郁会) would be suspended and that the staff responsible for the incident at the outpatient department were fired.

The hospital was ordered to publicly apologize for the incident, and the local Health Commission director also made an apology.

But the apologies did not seem to reduce the anger many expressed online.

“Are we fighting the epidemic to save lives?”, one popular blogger wondered in an article dedicated to the incident (“西安孕妇医院门口流产:抗疫,是为了救命啊“) published on January 6th. The author argues that the ultimate purpose of China’s epidemic prevention and control is to save lives and that a hospital and its staff should do everything in their power to save people’s lives rather than letting them suffer outside of their door with the excuse of ‘epidemic prevention and control.’ In the end, a person’s life is more important than their Health Code and the last time they did a Covid test.

The story of the miscarriage was not the only one going viral these days relating to people not being able to get the medical help they need. One story to go viral on January 3rd was that of one Xi’an resident (@太阳花花花00000) reaching out for help via social media platform Xiaohongshu because her father suffered from chest pains and they could not get through to emergency telephone lines fast enough. The original poster later updated their post to share that he had passed away.

The man’s daughter later clarified in the media that her father was refused access to medical services at multiple hospitals before he also encountered issues at Gaoxin Hospital where he did receive treatment at 10pm – an astonishing eight hours after reaching out to emergency services. He reportedly passed away due to the severe delay in this treatment (#西安网友称父亲被多家医院拒诊后离世#).

Then there was another pregnant woman (@A有雨有晴天) who allegedly suffered a miscarriage after being refused to be taken to the hospital (#西安又一孕妇流产 警察护送被拒诊#). She came out with her story on January 5th, but it happened on December 29th. The woman claims that she sought help but that various hospitals refused to take her in during the extreme lockdown circumstances.

On January 5th and 6th, the death of a 39-year-old man also sparked online anger. According to online reports, the man could not get through to emergency services on December 31st while suffering from severe chest pains. He was refused to be taken in by two hospitals because he supposedly did not have a current negative Covid19 test result. He died shortly after being taken in by a third hospital. A hashtag dedicated to the incident received over 150 million views on January 6 (#西安一男子连续被3家医院拒诊最终猝死#).

“Help the helpless!”, some on Weibo wrote: “What would you do if these were your loved ones?!”

“How many people have passed away due to this kind of ‘prevention and control’?”, other commenters wondered: “What is wrong with the Xi’an authorities?”

Besides the staff fired at the Gaoxin Hospital, the Municipal Discipline Inspection Commission reportedly also gave official warnings to the local deputy secretary and Xi’an Emergency Center director Li Qiang (李强) and local Health Commission director Liu Shunzhi (刘顺智) for not properly fulfilling their duties regarding emergency work during the lockdown.

By Manya Koetse

With contributions by Miranda Barnes.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Digital

Will Weibo Become 30% State-Media Owned?

Alibaba is allegedly ready to give up its Weibo shares to SMG.

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Bloomberg recently reported that Chinese e-commerce giant Alibaba is preparing to sell its 30% stake in social media platform Weibo. According to people familiar with the matter, Alibaba is negotiating with the state-owned Shanghai Media Group (SMG).

News about Alibaba planning to sell all of its Weibo shares has triggered some online discussions on the Chinese social media platform. Bloomberg was the first to report that the Chinese e-commerce and IT enterprise is talking to the state-owned Shanghai Media Group (SMG) to sell all of its 30% stake in Weibo.

According to Bloomberg, the move relates to regulators wanting to curb the influence of Chinese tech giants in the media sphere. The Bloomberg article claims that SMG, as one of China’s largest state-owned media and cultural conglomerates, stands a higher chance of gaining the approval of Chinese authorities than a private acquirer.

SMG is a large state-owned enterprise with over a dozen TV and radio stations, many newspapers and magazines, various drama & film production and distribution businesses, and more. The company has a major media influence, not only in Shanghai but throughout the country.

According to Weibo’s 2020 annual reports, New Wave held a 45% stake in Weibo, followed by Alibaba with its 30%. New Wave is the holding company by Weibo chairman Charles Chao.

“Weibo will change into another channel for SMG,” some Weibo users predict, with others also sharing their fear that Weibo would become more and more like a platform for official media (“微博现在越来越官方化”).

“This would be a big milestone in the crumbling of Alibaba’s media empire,” another commenter wrote. Some wonder if the developments have more to do with Weibo as a platform, or with Alibaba and its media influence.

In March of 2021, the Wall Street Journal already reported that the Chinese government asked the Alibaba Group to dispose of its media assets due to concerns over the company’s influence in the sensitive media sphere.

“When Alibaba exits and state-owned capital enters, Weibo is expected to magnificently transform into a ‘state-owned enterprise’,” another Weibo user wrote.

Although some commenters worry that Weibo will change for the worse and that there will be more censorship, others see a sunnier future for the social media platform: “It would be good for Weibo to be ‘state-owned’ so that it won’t be controlled by capital to influence public opinion anymore.”

Chinese tech site 36kr also reported about the issue on January 1st, but neither Weibo nor Alibaba or SGM have officially responded yet.

By Manya Koetse

With contributions by Miranda Barnes.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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