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“Be as Good as Your Word”: The Chinese Social Credit Song is Here

Chinese pop stars sing about the importance of trust in this ‘social credit’ music video launched by the Communist Youth League.

Manya Koetse

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“Be as Good as Your Word” is a pop song featuring young Chinese celebrities who sing about the importance of being ‘trustworthy.’ The new music video is part of a bigger initiative propagating China’s Social Credit System among the younger generation.

No matter where you go in China nowadays, the idea of ‘trust,’ ‘integrity,’ ‘creditworthiness,’ and ‘social credit’ is promoted virtually everywhere: in the media, in trains, in banks, in traffic, and in public announcements on the streets.

Now, there is a song that comes with China’s ubiquitous official government and media narrative on the importance of ‘trust’ and ‘credit’ in Chinese culture and society.

“诚信“ (“integrity” or “creditworthiness”) promoted on a sign in Shanghai, April 2019 (Whatsonweibo).

Be as Good as Your Word” (Shuō dào zuò dào 说到做到) is a song and music video released under the guidance of the Communist Youth League (共青团), China Youth Daily (中国青年报), and the China Youth Creditworthiness Operation Office (中国青年诚信行动办公室), in cooperation with Chinese music streaming platform Kugou (酷狗音乐).

The song is performed by Roy Wang (王源) from the ever-popular Chinese boy band TFBoys, Chinese actor and singer-songwriter Timmy Xu (许魏洲), actor Wei Daxun (魏大勋), actresses Crystal Zhang (张天爱) and Shen Yue (沈月), Chinese actress/dancer Wang Likun (王丽坤), and a group of Chinese students.

The lyrics are by well-known musician Cui Shu (崔恕), and the music is by composer Zhao Jialin (赵佳霖), who had an Internet hit with “Little Apple” and also worked on the theme song for the Beijing 2022 Winter Olympics bid.

In the song, the performers sing about living up to one’s promises, stressing the importance of credit for the future, and that “being as good as your word” (“说到做到”) is what the “trustworthy youth” (“诚信青年”) is all about.

‘Creditworthiness’ (诚信) is central to the music video.

The word ‘chéngxìn‘ (诚信) is mentioned and displayed throughout this music video. It stands for ‘integrity,’ ‘honesty,’ and ‘trustworthiness,’ and is one of China’s Core Socialist Values. In light of China’s emerging Social Credit System, as pointed out by China Law Translate here, it is mostly used “in terms of a moral assessment component,” and also stands for “creditworthiness.”

This idea is also reiterated in the video, that shows various levels of being ‘creditworthy,’ for example as a consumer of the sharing economy, but also as a businessman sealing deals.

Although this pop song makes no direct reference to China’s nascent Social Credit implementation and is quite general (and poetic) in stressing the importance of honesty and “matching one’s deeds to one’s words,” it was launched in the context of “Credit China” (信用中国) and is part of a bigger initiative propagating the Social Credit System among China’s younger generations.

In November of 2013, during the Third Plenary Session of the 18th CPC Congress, new plans were adopted to “establish and improve a social credit system to commend honesty and punish dishonesty” (USC 2013). In 2014, the Chinese State Council officially announced its plans on building and standardizing a ‘Social Credit’ system, that should go nationwide in 2020.

Under this scheme, as explained by Genia Kostka, “individuals, businesses, social organizations, and government agencies are assessed based on their ‘trustworthiness'” (2018, 1).

As of now, there is no unified system in place yet, although there are many different local initiatives relating to Social Credit. Daum (2017) describes it as a ‘policy’ or ‘ideology of data use’ rather than a ‘system’, characterizing this policy as “the Chinese Party-State’s shorthand for a broad range of efforts to improve market security and public safety by increasing integrity and mutual trust in society.”

(For more information about China and Social Credit, please check our articles here).

 

“Creditworthiness Lights Up China”

 

The hashtag used to promote the Be as Good as Your Word song on social media platform Weibo is “Creditworthiness Lights Up China” (#诚信点亮中国#, also translated as ‘Integrity Lights Up China’).

The Weibo hashtag page, which has now been viewed over 340 million times, is hosted by China Youth Daily, the official newspaper of Communist Youth League of China. The description of ‘Creditworthiness Lights Up China’ is as follows:

The youth emphasizes trustworthiness, credit is valuable; every aspect of life contains concepts of creditworthiness [integrity]. Let’s give the thumbs up for creditworthiness, and unite in building Credit China together.”**

‘Creditworthiness Lights Up China’ is a project that was launched in 2018 by the Communist Youth League, China’s National Development and Reform Commission, and the People’s Bank of China. Its specific aim is encouraging China’s younger generations to be trustworthy and educating them about credit.

“Creditworthiness Lights Up China”

Last year, there was even a national ‘Creditworthiness Lights Up China’ tour, which visited 300 universities in 100 cities throughout the nation to teach young people about China’s establishment of the Social Credit System and the country’s nascent ‘trust culture’ at large (Xinhua 2018).

The Be as Good as Your Word music video focuses on the importance of trustworthiness in multiple realms of society. The scenes are set in various settings, showing school life, business meetings, and Chinese consumers embracing new technology.

China’s sharing economy is specifically highlighted in the video, making it clear that ‘trustworthy’ people can enjoy the benefits of using shared bikes or credit-based libraries.

By also integrating these scenes, this video is not only about the nascent Social Credit scheme, but also about China becoming a more credit-based society overall.

The government’s plans on China’s ‘Social Credit System’ (社会信用体系), the Central Bank’s endeavors to build a stronger personal credit industry (个人征信行业), and commercial credit initiatives such as Alibaba’s Sesame Credit (芝麻信用), have been major developments over the past six years, all contributing to the ‘credit-ification’ of China.

 

“We’ll Build on Trustworthiness Together”

 

Since Be as Good as Your Word was launched on April 22, the initial post promoting the music video has been shared more than 492,400 times on Weibo.

The video’s popularity, however, perhaps says more about the pop stars it features than the message it propagates.

Crystal Zhang, for example, has 15.6 million followers on her Weibo account. TFBoys member Roy Wang is among the top Weibo celebrities and has more than 72 million fans on his Weibo page.

Wang’s own post about the video attracted more than 170,000 likes and nearly 350,000 shares.

“We’ll build on trustworthiness together with you, brother,” many fans write, with others stressing the importance of credit and trust.

Although virtually no one among the thousands of commenters mentions Social Credit, the video seems to have reached its goal of propagating the concept of ‘trustworthiness’ among young people and reaching China’s music-loving, social media generations.

Check out the video here:

 

By Manya Koetse

*”青年讲信用,信用有价值,生活的点点滴滴都蕴涵着诚信理念,让我们点赞诚信,同心共筑信用中国.”

*’Credit China’ (信用中国) is translated as such here because the centralized website dedicated to the nascent Social Credit scheme is literally translated this way in English too (creditchina.org). The term itself, however, could also be translated as ‘Trustworthy China.’

References

Daum, Jeremy. 2017. “China through a glass, darkly.” China Law Translate, Dec 24 https://www.chinalawtranslate.com/seeing-chinese-social-credit-through-a-glass-darkly/?lang=en [24.5.18].

Daum, Jeremy. 2017b. “Giving Credit 2: Carrots and Sticks.” China Law Translate, Dec 15 https://www.chinalawtranslate.com/giving-credit-2-carrots-and-sticks/?lang=en [27.5.18].

Kostka, Genia. 2018. “China’s Social Credit Systems and Public Opinion: Explaining High Levels of Approval” SSRN, July 23. Available at https://ssrn.com/abstract=3215138 or http://dx.doi.org/10.2139/ssrn.3215138 [29.10.18].

USC. 2013. “Decision Of The Central Committee Of The Communist Party Of China On Some Major Issues Concerning Comprehensively Deepening The Reform, November 12, 2013.” USC, 12 November https://china.usc.edu/decision-central-committee-communist-party-china-some-major-issues-concerning-comprehensively [10.9.18].

Xinhua 新华网. 2018. “Official Launch of the 2018 Nationwide ‘Creditworthiness Lights Up China’ Tour [2018年“诚信点亮中国”全国巡回活动正式启动].” Xinhua, May 10 http://www.xinhuanet.com/local/2018-05/10/c_129869294.htm [30.4.19].

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Insight

From Hong Kong Protests to ‘Bright Future’ – The Top 3 Most Popular Posts on Weibo This Week

These are the most-read posts on Weibo this week.

Manya Koetse

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The three most-read posts on Weibo over the past week – an overview by What’s on Weibo.

The protests in Hong Kong have been dominating Chinese social media throughout August, and the past week has been no different. Two out of three most-read posts on Weibo, one of China’s most popular social media platforms, were about Hong Kong this week.

A wrap-up:

 

#1 Hundreds of Hong Kong Taxi’s Flying Chinese National Flag

Image shared by CCTV on their Weibo account.

While Hong Kong is gearing up for the 13th consecutive weekend of mass anti-government demonstrations, there are no signs of the protests fizzling out any time soon.

The Hong Kong protests started in March and April of this year against an extradition bill that would allow local authorities to detain and extradite people wanted in mainland China, and have intensified over the past weeks.

Although authorities in mainland China initially remained quiet on the topic, the Hong Kong demonstrations have been dominating the trending streams on China’s popular social media platforms for all of August.

Through videos, online posters, and slogans, Chinese state media have propagated a clear narrative on the situation in Hong Kong; namely that a group of “separatists” or “bandits” are to blame for the riots that aim to “damage public security” in Hong Kong and are “dividing the nation.”

News outlets such as People’s Daily and CCTV are sharing many stories that emphasize the One China principle and praise the Hong Kong police force. Those voices in Hong Kong speaking up for the police force and condemning protesters using violence have been amplified in Chinese media.

One story that became the number one trending post on Weibo this week is that of dozens of Hong Kong taxi drivers hanging the Chinese national flag from their cars (video).

On August 23, the taxi drivers reportedly formed a rally against violence at Tsim Sha Tsui, waving the flags and putting up signs saying “I love HK, I love China.”

The hashtag “500 Hong Kong Taxi’s Hanging up Chinese National Flags” (#香港500辆的士挂上国旗#), hosted by CCTV, attracted over 700 million views on Weibo. The CCTV post reporting on the event received over half a million likes and 47000 shares.

The commenters mostly praise the Hong Kong taxi drivers for “standing up for Hong Kong” and flying the Chinese flag.

In English-language media, it has mostly been Chinese state media reporting on the rally. Xinhua, Women of China, ECNS, and Global Times all reported on the August 23 peace rally.

CNN only shortly reported how “a number of taxis have been spotted driving around the city displaying Chinese flags — something that has not happened on this scale during previous protests” (link).

 

#2 ‘Bright Future’ Title Song for Upcoming Movie ‘The Moon Remembers All’

Over 266.000 Weibo users have been sharing a post by Chinese actor Li Xian (李现) on the title track for the new Chinese movie The Moon Remembers All or River on a Spring Night (Chinese title: 春江花月夜).

The upcoming movie itself is a very popular topic on Weibo recently, attracting 430 million views on its hashtag page alone. The movie just finished shooting and will be released in 2020.

The song titled “Bright Future” (前程似锦) is sung by Taiwanese singer Chen Linong (陈立农) and Li Xian, who are both the leading actors in the fantasy movie. The song was released on August 29.

The Moon Remembers All is produced by Edko Films and directed by Song Haolin (宋灏霖), also known for Mr. Zhu’s Summer (2017) and Fatal Love (2016).

 

#3 Interview with Hong Kong Pro-Beijing LegCo Member Junius Ho

The third most popular Weibo post of this week comes from Xia Kedao (侠客岛), a popular commentator account for the People’s Daily Overseas Edition, and concerns a live broadcasted interview with Hong Kong lawmaker and Legislative Council (LegCo) member Junius Kwan-yiu Ho.

Junius Ho (何君尧) is known as being ‘pro-Beijing’ and stirred controversy earlier this summer when a viral video showed him shaking hands with men wearing white T-shirts who allegedly were linked to the mob attacking people at the Yuen Long MTR station on July 21.

Xia Kedao describes Junius Ho as a “straightforward” politician who “speaks out for justice” and denounces “reactionaries.”

In the August 28 interview, that was live-streamed on Sina Weibo and later also written up, the Hong Kong legislator discussed the background of the protests.

Ho argues that the people with “ulterior motives” used the extradition bill for their own power struggle, distorting and exaggerating the facts behind the regulation.

The politician also partly links the protests to a “weak national consciousness” in Hong Kong due to its education curriculum and says that there have not been enough legal consequences for those participating in illegal activities and riots.

Thousands of commenters on Weibo write that they appreciate Ho for speaking out against the “pro-independence riot youth” and praise him for his “deep understanding” of mainland China.

By now, Junius Ho, who is also active on Weibo with his own account, has gathered more than half a million fans on his page.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Insight

Exchange Student to Be Deported from China for Harassing Young Woman at University

An exchange student studying at the Hebei University of Engineering has been expelled and will soon be deported after harassing a female student.

Manya Koetse

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An exchange student from Pakistan who was studying at the Hebei University of Engineering (河北工程大学) has been expelled and detained after harassing a female student at the same university.

The incident, that is attracting much attention on Chinese social media this week, adds to the wave of recent controversies over the behavior and status of overseas students in mainland China.

On July 31, a female student at the Hebei university filed a police report against a Pakistani student who allegedly harassed her and attempted to forcefully kiss her and touch her breasts.

Screenshots of a supposed WeChat conversation between the exchange student and the female student, in which the man apologizes and claims the interaction is a “requirement for friendship,” are being shared on social media.

According to various reports, the police initially tried to mediate between the two students, which the female student refused.

Together with the school principal, the police then further investigated the case and found ample evidence of harassment after examining the university’s surveillance system.

On August 1st, the Hebei University of Engineering announced that they had expelled the student and that he will be deported from China. The announcement received more than 14,000 reactions and 150,000 ‘likes’ on Weibo.

The student is now detained at the local Public Security Bureau and is awaiting his deportation.

A photo of two officers together with a man in front of the detention center in Handan is circulating on social media in relation to this incident.

At time of writing, the hashtag page “Exchange Student to Be Deported after Molesting Female Student” (#留学生猥亵女学生将被遣送出境#) has been viewed over 310 million times on Weibo.

Among thousands of reactions, there are many who praise the Hebei university for supporting the female student after she reported the exchange student to the police.

“This may not be the best university, but at least they stand behind their students!”, some say, with others calling the university “awesome.”

Many say that the Hebei university should serve as an example for other Chinese universities to follow, with Shandong University being specifically mentioned by Weibo users.

Shandong University was widely criticized earlier this summer for its “buddy exchange program,” which was accused of being a way to arrange Chinese “girlfriends” for male foreign students.

Another incident that is mentioned in relation to this trending story is that of an exchange student who displayed aggressive behavior towards a Chinese police officer in July of this year. The student was not punished for his actions, which sparked anger on Chinese social media.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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