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“Be as Good as Your Word”: The Chinese Social Credit Song is Here

Chinese pop stars sing about the importance of trust in this ‘social credit’ music video launched by the Communist Youth League.

Manya Koetse

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“Be as Good as Your Word” is a pop song featuring young Chinese celebrities who sing about the importance of being ‘trustworthy.’ The new music video is part of a bigger initiative propagating China’s Social Credit System among the younger generation.

No matter where you go in China nowadays, the idea of ‘trust,’ ‘integrity,’ ‘creditworthiness,’ and ‘social credit’ is promoted virtually everywhere: in the media, in trains, in banks, in traffic, and in public announcements on the streets.

Now, there is a song that comes with China’s ubiquitous official government and media narrative on the importance of ‘trust’ and ‘credit’ in Chinese culture and society.

“诚信“ (“integrity” or “creditworthiness”) promoted on a sign in Shanghai, April 2019 (Whatsonweibo).

Be as Good as Your Word” (Shuō dào zuò dào 说到做到) is a song and music video released under the guidance of the Communist Youth League (共青团), China Youth Daily (中国青年报), and the China Youth Creditworthiness Operation Office (中国青年诚信行动办公室), in cooperation with Chinese music streaming platform Kugou (酷狗音乐).

The song is performed by Roy Wang (王源) from the ever-popular Chinese boy band TFBoys, Chinese actor and singer-songwriter Timmy Xu (许魏洲), actor Wei Daxun (魏大勋), actresses Crystal Zhang (张天爱) and Shen Yue (沈月), Chinese actress/dancer Wang Likun (王丽坤), and a group of Chinese students.

The lyrics are by well-known musician Cui Shu (崔恕), and the music is by composer Zhao Jialin (赵佳霖), who had an Internet hit with “Little Apple” and also worked on the theme song for the Beijing 2022 Winter Olympics bid.

In the song, the performers sing about living up to one’s promises, stressing the importance of credit for the future, and that “being as good as your word” (“说到做到”) is what the “trustworthy youth” (“诚信青年”) is all about.

‘Creditworthiness’ (诚信) is central to the music video.

The word ‘chéngxìn‘ (诚信) is mentioned and displayed throughout this music video. It stands for ‘integrity,’ ‘honesty,’ and ‘trustworthiness,’ and is one of China’s Core Socialist Values. In light of China’s emerging Social Credit System, as pointed out by China Law Translate here, it is mostly used “in terms of a moral assessment component,” and also stands for “creditworthiness.”

This idea is also reiterated in the video, that shows various levels of being ‘creditworthy,’ for example as a consumer of the sharing economy, but also as a businessman sealing deals.

Although this pop song makes no direct reference to China’s nascent Social Credit implementation and is quite general (and poetic) in stressing the importance of honesty and “matching one’s deeds to one’s words,” it was launched in the context of “Credit China” (信用中国) and is part of a bigger initiative propagating the Social Credit System among China’s younger generations.

In November of 2013, during the Third Plenary Session of the 18th CPC Congress, new plans were adopted to “establish and improve a social credit system to commend honesty and punish dishonesty” (USC 2013). In 2014, the Chinese State Council officially announced its plans on building and standardizing a ‘Social Credit’ system, that should go nationwide in 2020.

Under this scheme, as explained by Genia Kostka, “individuals, businesses, social organizations, and government agencies are assessed based on their ‘trustworthiness'” (2018, 1).

As of now, there is no unified system in place yet, although there are many different local initiatives relating to Social Credit. Daum (2017) describes it as a ‘policy’ or ‘ideology of data use’ rather than a ‘system’, characterizing this policy as “the Chinese Party-State’s shorthand for a broad range of efforts to improve market security and public safety by increasing integrity and mutual trust in society.”

(For more information about China and Social Credit, please check our articles here).

 

“Creditworthiness Lights Up China”

 

The hashtag used to promote the Be as Good as Your Word song on social media platform Weibo is “Creditworthiness Lights Up China” (#诚信点亮中国#, also translated as ‘Integrity Lights Up China’).

The Weibo hashtag page, which has now been viewed over 340 million times, is hosted by China Youth Daily, the official newspaper of Communist Youth League of China. The description of ‘Creditworthiness Lights Up China’ is as follows:

The youth emphasizes trustworthiness, credit is valuable; every aspect of life contains concepts of creditworthiness [integrity]. Let’s give the thumbs up for creditworthiness, and unite in building Credit China together.”**

‘Creditworthiness Lights Up China’ is a project that was launched in 2017 by the Communist Youth League, China’s National Development and Reform Commission, and the People’s Bank of China. Its specific aim is encouraging China’s younger generations to be trustworthy and educating them about credit.

“Creditworthiness Lights Up China”

Last year, there was even a national ‘Creditworthiness Lights Up China’ tour, which visited 300 universities in 100 cities throughout the nation to teach young people about China’s establishment of the Social Credit System and the country’s nascent ‘trust culture’ at large (Xinhua 2018).

The Be as Good as Your Word music video focuses on the importance of trustworthiness in multiple realms of society. The scenes are set in various settings, showing school life, business meetings, and Chinese consumers embracing new technology.

China’s sharing economy is specifically highlighted in the video, making it clear that ‘trustworthy’ people can enjoy the benefits of using shared bikes or credit-based libraries.

By also integrating these scenes, this video is not only about the nascent Social Credit scheme, but also about China becoming a more credit-based society overall.

The government’s plans on China’s ‘Social Credit System’ (社会信用体系), the Central Bank’s endeavors to build a stronger personal credit industry (个人征信行业), and commercial credit initiatives such as Alibaba’s Sesame Credit (芝麻信用), have been major developments over the past six years, all contributing to the ‘credit-ification’ of China.

 

“We’ll Build on Trustworthiness Together”

 

Since Be as Good as Your Word was launched on April 22, the initial post promoting the music video has been shared more than 492,400 times on Weibo.

The video’s popularity, however, perhaps says more about the pop stars it features than the message it propagates.

Crystal Zhang, for example, has 15.6 million followers on her Weibo account. TFBoys member Roy Wang is among the top Weibo celebrities and has more than 72 million fans on his Weibo page.

Wang’s own post about the video attracted more than 170,000 likes and nearly 350,000 shares.

“We’ll build on trustworthiness together with you, brother,” many fans write, with others stressing the importance of credit and trust.

Although virtually no one among the thousands of commenters mentions Social Credit, the video seems to have reached its goal of propagating the concept of ‘trustworthiness’ among young people and reaching China’s music-loving, social media generations.

Check out the video here:

 

By Manya Koetse

*”青年讲信用,信用有价值,生活的点点滴滴都蕴涵着诚信理念,让我们点赞诚信,同心共筑信用中国.”

*’Credit China’ (信用中国) is translated as such here because the centralized website dedicated to the nascent Social Credit scheme is literally translated this way in English too (creditchina.org). The term itself, however, could also be translated as ‘Trustworthy China.’

References

Daum, Jeremy. 2017. “China through a glass, darkly.” China Law Translate, Dec 24 https://www.chinalawtranslate.com/seeing-chinese-social-credit-through-a-glass-darkly/?lang=en [24.5.18].

Daum, Jeremy. 2017b. “Giving Credit 2: Carrots and Sticks.” China Law Translate, Dec 15 https://www.chinalawtranslate.com/giving-credit-2-carrots-and-sticks/?lang=en [27.5.18].

Kostka, Genia. 2018. “China’s Social Credit Systems and Public Opinion: Explaining High Levels of Approval” SSRN, July 23. Available at https://ssrn.com/abstract=3215138 or http://dx.doi.org/10.2139/ssrn.3215138 [29.10.18].

USC. 2013. “Decision Of The Central Committee Of The Communist Party Of China On Some Major Issues Concerning Comprehensively Deepening The Reform, November 12, 2013.” USC, 12 November https://china.usc.edu/decision-central-committee-communist-party-china-some-major-issues-concerning-comprehensively [10.9.18].

Xinhua 新华网. 2018. “Official Launch of the 2018 Nationwide ‘Creditworthiness Lights Up China’ Tour [2018年“诚信点亮中国”全国巡回活动正式启动].” Xinhua, May 10 http://www.xinhuanet.com/local/2018-05/10/c_129869294.htm [30.4.19].

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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    China Digital

    The Rise of Facial Recognition in China’s Real Estate Market

    Some homebuyers counter the rise of facial recognition technology in real estate offices by wearing helmets during their visit.

    Manya Koetse

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    The issue of Chinese real estate agents using facial recognition techniques to collect information about their clients has sparked privacy concerns among Chinese social media users.

     
    – By Manya Koetse, with contributions from Bobby Fung
     

    A recent news report by Southern Metropolis Daily exposes how more and more real estate offices in China are working with facial recognition technologies to collect personal information about their prospective clients.

    This is not the first time that the widespread use of facial-recognition techniques in the real estate industry receives attention in Chinese media. In 2019, some blogs already raised concerns over the use of such techniques and the negative impact it could have on homebuyers.

    But why would the real estate industry benefit from buying expensive face recognition systems?

    One reason is that these AI techniques could earn those within the industry a lot of money while reducing time-consuming conflicts over commission fees.

    Using facial recognition within the real estate industry solves existing problems regarding the practice of commissions and splits in compensation, as the techniques can register when, where, and how often a certain client visited, and through which channels the eventual property purchase was made.

    Besides the fact that the registration of biometric information violates the privacy of visitors, it could also mean they, as homebuyers, are losing out on big money. First-time visitors, not yet registered by the smart facial recognition cameras, can get much higher discounts.

    The report by Southern Metropolis Daily claims that homebuyers could end up paying up to 300,000 yuan ($45,560) more when buying property if their face was previously recorded.

    This is, among others, because agencies make a distinction between homebuyers who first come to view a property following a real estate agent’s own marketing campaign (a ‘natural visitor’ 自然到访客户) and those who have come through an intermediary (‘渠道客户’). In the latter case, the company also has to pay a commission fee to the intermediary.

    This system has led to some potential homebuyers wearing helmets when visiting a real estate agency. Images of a certain ‘Brother Helmet’ (头盔哥) viewing property previously attracted attention online.

    One of the companies that is mentioned by Southern Metropolis Daily as providing this kind of smart camera systems to companies is the Shenzhen-based Myunke (Mingyuan Yunke 明源云客), an internet company focusing on the “intelligent transformation and upgrading” of real estate marketing.

    On Weibo, dozens of commenters suggest that the use of these techniques in China’s real estate industry is already widespread, with some sharing their own experiences as homebuyers and others saying: “I work in this industry, and it’s true.”

    “Where’s our privacy?! This is too scary!”, others write, with some saying that the root of the problem lies in China’s “overly lax privacy protection.”

    The ubiquity of commercial use of facial recognition has been attracting more attention recently amid rising privacy concerns.

    One example is the use of built-in smart cameras by digital advertisement billboards, which measure customers’ reactions to advertisements. These digital billboard record, for example, if people look at the advertisement, how long they stay interested, and if they are male or female.

    Earlier this week, a court in Hangzhou ordered a local wildlife park to delete the facial recognition data of one of its patrons, saying it was “unnecessary” and “lacked legitimacy.” An associate law professor at Zhejiang Sci-tech University named Guo Bing sued the safari park in 2019 for using mandatory facial recognition systems to register him and his wife as park visitors.

    As reported by Sixth Tone, Guo decided to file this lawsuit on the grounds that the park had violated China’s consumer rights protection law by collecting sensitive personal information without the permission of its patrons.

    In light of the heightened concerns around privacy and commercial use of facial recognition, a draft law to ban facial recognition systems in residential communities was recently submitted to the local legislation department in Hangzhou. This move may signal a stricter overview or even ban of mandatory collection of facial scans in residential areas.

    Whether or not the use of facial recognition systems in real estate sales will be curbed any time soon is unclear. Some experts have pointed out, however, that the necessity and legitimacy of employing such techniques – which only protect the interests of the company and not the interest nor rights of the clients – is highly questionable.

    Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

    ©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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    China Insight

    Shandong Woman Dies after Suffering Abuse by In-Laws over Infertility

    Anger over Shandong abuse case: “Is this how the law protects women?!”

    Manya Koetse

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    The only photo of the victim on social media is a childhood photo.

    Just a month after the tragic story of a Chinese vlogger being killed by her husband triggered outrage on social media, another extreme domestic abuse case has gone trending on Weibo.

    This time, it concerns the story of the 22-year-old woman named Fang Yangyang (方洋洋) who lived in Fangzhuang village in Dezhou, Shandong Province. The woman passed away in 2019 after suffering prolonged abuse by her husband and in-laws. Chinese media report that the abuse was related to Fang’s infertility issues.

    Fang married her husband Zhang Bing (张丙) in November of 2016. It was an arranged marriage, with Zhang’s parents paying a bride price of 130,000 yuan (almost $20,000).

    When Fang did not get pregnant after marrying her husband, she started suffering severe emotional and physical abuse at the hands of her husband and in-laws, beginning in July of 2018. Zhang and his parents reportedly beat Fang with wooden rods, refused to let her eat, locked her up, and let her freeze outside in the cold.

    The in-law’s house on November 17, photo by Beijing News / Qiao Chi

    Fang, who weighed 180 pounds (80 kilograms) when she got married, only weighed 60 pounds (30 kilograms) in early 2019. Beijing News reports that Fang, malnourished and weak, died on January 31st 2019 after suffering another beating by her in-laws.

    The case received more attention on social media this week as the local Yucheng People’s Court (山东禹城法院) reviewed the case after an earlier verdict in January. The retrial is set to take place on November 27.

    In January 2020, the court sentenced Fang’s husband and his parents for the crime of abuse. The victim’s father-in-law, Zhang Jilin (张吉林), received three years in prison, her mother-in-law, Liu Lanying (刘兰英), got 26 months in prison, and her husband’s sentence was suspended with a three-year probation time, as reported by Sixth Tone and China Daily.

    The relatively light punishments triggered anger on Weibo, where the hashtag “Woman Suffers Abuse by In-Laws for Being Infertile and Dies” (#山东一女子因不孕遭婆家虐待致死#) has been trending for days, along with other similar hashtags (#女子因不孕被夫家虐待致死案重审#, #山东女子因不孕被虐待致死#).

    A statement issued by Yucheng People’s Court said the court gave the defendants lighter punishment because they were truthful about their crimes and, in advance, paid a voluntary compensation of 50,000 yuan ($7630). The verdict will now be withdrawn.

    In an interview with Southcn.com, Fang’s cousin stated the family had contacted police before when Fang’s in-laws would not allow the family to see her. The second time they contacted the police was after Fang had died.

    Sources close to the family state that Fang’s mother had been diagnosed with a mental condition, with Fang allegedly also showing signs of mental disability, although this has not been verified by official sources. There are also sources claiming that the father-in-law, Zhang Jilin, was a heavy drinker who would get aggressive when drunk.

    On social media, many people are outraged. “I just don’t understand it!”, one person writes: “It’s just because of societal pressure that this case is now going on retrial. But this is not justice!”

    Public anger about the case grew louder due to another case trending at the same time, in which a Shenzhen mother who beat her 12-year-old daughter to death received a ten-year prison sentence (#母亲失手打死12岁女儿获刑十年#).

    “This is unimaginable,” one Weibo user wrote: “Isn’t the idea of sentencing someone to actually punish them?!”

    “This pains me so much, is this the actual society we’re living in?”

    Besides the anger over China’s criminal justice system when it comes to domestic violence, there are also those who express disgust over the fact that the Zhang family apparently arranged a marriage for the sole purpose of producing offspring. “Are we still living in the Qing Dynasty?”

    Many of the comments online are similar to those that flooded social media after the death of Lamu: “Is this how the law protects women?!”

    We will report more on this story after November 27.

    By Manya Koetse

    Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

    ©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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