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China’s Celebrity Diplomats: The Online Fan Culture Surrounding Foreign Ministry Spokesperson Wang Wenbin

The fan culture surrounding Wang Wenbin comes at a time when China’s ‘diplomat dream team’ already has a steady fanbase on social media.

Manya Koetse

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PREMIUM CONTENT | ARCHIVE

From TikTok fan videos to Weibo super topics – there’s a lively fan culture surrounding China’s Ministry of Foreign Affairs spokesperson Wang Wenbin. He is not the only ‘celebrity spokesperson’ on Chinese social media. Fans see China’s diplomats as national heroes and online idols.

In December of 2022, Wang Wenbin, top diplomat and the 32nd spokesperson for China’s Ministry of Foreign Affairs, was spotted out and about at Huangshan Mountain by Chinese netizens.

Soon, videos of Wang spread on Weibo and Douyin, where many people expressed excitement about seeing the top diplomat at the popular tourist spot and outside of the usual formal setting.

Wang Wenbing (汪文斌, b. 1971) is the Deputy Director of the Foreign Ministry Information Department of China. He studied at China’s Foreign Affairs University, majoring in French and economics, and has been working for China’s Foreign Ministry since 1993. Wang previously also took up the post as ambassador in Tunisia from 2018 to 2020.

Wang was in Huangshan, Anhui, to attend a visit of various international VIP guests from the IMF, World Bank, OECD, etc. on the occasion of the Seventh “1 6” Roundtable, which convened in the province of Anhui. Wang Wenbin originally is from Xindu village in Tongcheng, Anhui.

The fact that Wang was spotted in Anhui at that time was noteworthy. It was the first time since Covid that various Chinese officials welcomed and entertained international guests, marking an end to China’s zero-Covid era; and it was all taking place in Wang’s home province, where he is also known as “Anhui’s pride.”

Wang Wenbin, top diplomat and spokesperson for China's MFA, was out and about in Anhui, and many people were happy to see him IRL and posted their videos of him on social media,calling him “the pride of Anhui, the pride of China.”

The 2022 excitement on Chinese social media surrounding the new Wang Wenbin videos went far beyond ‘Anhui’s pride’ alone; it showed the wider popularity of the top official on Chinese social media and signaled a broader trend of Chinese diplomats becoming online celebrities.

From fan videos on Douyin (TikTok) and Bilibili to discussion threads on Zhihu, Chinese diplomats have become idolized on social media over the past few years. Besides all the fan accounts on various Chinese social media platforms, Wang Wenbin also has dedicated ‘super topic’ communities on Weibo, which are forums focused on particular topics or celebrities.

There is the “Wang Wenbin Super Topic” page and also the “Wang Wenbing Exchange” (汪文斌交流) and the Wang Wenbin’s Bin’s Sweets” forum (汪文斌的斌糖). These public online forums contain thousands of posts dedicated to Wang.

One of the supertopic forums on Weibo dedicated to Wang Wenbin.

The Wang Wenbin supertopic pages are all about content featuring Wang in his role as the spokesperson of the Foreign Ministry, replying to various questions during regular press conferences. Netizens are creative in editing images of Wang, adding quotes or drawings, and they make special fan videos.

Some of these videos have added texts or special effects, showing Wang Wenbin surrounded by sparkles and floating hearts as a sign of affection. Commenters praise Wang for being “so simple, so assertive,” while others complement the diplomat on being so “hard-working,” “concise and comprehensive.”

Wang Wenbin ‘fan art’ on one of the supertopic pages.

There are also those who praise Wang’s looks and expressions, saying his facial features are “handsome,” “cute,” “adorable,” and saying that ‘Uncle Wang’ is just too “cool.”

At a time of growing U.S.-China tensions and recurring international hot issues including China’s stance on the war in Ukraine and the Taiwan question, Wang Wenbin and his immediate colleagues Mao Ning (毛宁) and Hua Chunying (华春莹) are featured more prominently on social media by official media accounts that highlight answers given during the regular Foreign Ministry press conferences, which are held five times per week.

As Wang Wenbin is given greater visibility on Chinese social media by state media accounts, the online fan communities dedicated to Wang grow more lively as they have more material to express their enthusiasm about the Foreign Ministry spokesperson.

 

DIPLOMAT DREAM TEAM

Chinese Diplomats Becoming Celebrities

 

Wang is not the first Chinese top official or diplomat to become an online celebrity. Former Foreign Ministry spokesperson Zhao Lijian (赵立坚) previously also became very popular among Chinese netizens.

Zhao rose to popularity in 2020, the year he started his job as the spokesperson for the Ministry of Foreign Affairs (MFA), and many netizens loved him for his “disarming smile” and because of his demeanor, as many joked Zhao often looked like he could not wait to get off work.

An online meme culture developed around Zhao, who often repeated certain phrases or expressions during press conferences. Among them was the expression “shìmù yǐdài” (拭目以待), to eagerly wait for something to happen, literally meaning “to wipe one’s eyes and wait” (e.g. he used it in 2022 in the context of China waiting to see if Pelosi would actually dare to visit Taiwan or not). Phrases such as these became widely known and were used in affectionate online jokes about Zhao.

Shìmù yǐdài 拭目以待, to eagerly wait for something to happen, literally “to wipe one’s eyes and wait,” is one of Zhao Lijian’s famous phrases.

Even though Zhao was moved from his position as spokesperson and transferred to the Boundary and Ocean Affairs department earlier in 2023, there are still online communities dedicated to him where new posts with Zhao-related images, gifs, and videos keep flooding in.

Even though Zhao has left his post as spokesperson, the online communities dedicated to him are still lively.

Before Zhao’s rise to fame, China’s MFA spokespeople and other diplomats had already gained an online fanbase. Around 2017, the concept of China’s “diplomat dream team” (外交天团) started to be used more frequently by Chinese media and social media users.

This was around the same time when Hong Lei (洪磊), Geng Shuang (耿爽), Lu Kang (陆慷), and Hua Chunying (华春莹) served as spokespeople for the Foreign Ministry and when their remarks on diplomatic events carried a more assertive and confrontational tone of voice facing heightening tensions with the U.S. over trade, the South China Sea, and human rights.

For example, China Daily ran an article about the “wonderful responses” from China’s diplomat dream team in 2017 (link) and they ran another similar one in 2018 (link).

An early example of China’s “Diplomat Dream Team.” Left: China’s top diplomat Wang Yi, former spokesperson Hong Lei, spokesperson Hua Chunying, diplomat Lu Kang, and Minister of Foreign Affairs Qin Gang.

But it was not until 2020 when China’s top diplomats and the “spokesperson top team” (发言人天团) really garnered online attention as they were often featured in headlines and created a stir.

Not only was 2020 the year that ‘celebrity diplomat’ Zhao Lijian joined the spokesperson team, it was also a year of complex international developments including the Covid outbreak and worsening diplomatic relations between the U.S. and China driven by ‘eye for an eye’ strategies; one day after the Chinese consulate in Houston was forced to close, China also ordered the American consulate in Chengdu to shut its doors.

In July of 2020, Wang Wenbin joined the ‘top team’ of Chinese diplomats, which was praised online as China’s “strongest diplomatic mission.”

China’s “diplomat top team,” image via Zhihu blogger.

In 2021, the top-level US-China talks in Alaska further contributed to the social media frenzy surrounding China’s diplomatic corps. Foreign Minister Wang Yi, also nicknamed the ‘captain’ of the diplomatic team, traveled to Anchorage with Chinese top diplomat Yang Jiechi (杨洁篪) for the tough meeting. Before entering a session of the high-level talks, the diplomats were filmed walking together when Wang asked Yang if he had lunch, with Yang then answering: “Yes, I had instant noodles.”

‘Noodle gate’ blew up on Chinese socials, where many saw the incident as a sign of American inhospitality and rude treatment of the Chinese top diplomats. The incident also added to the popularity of Yang Jiechi and Wang Yi.

There are various reasons why Chinese diplomats and MFA representatives have become particularly popular over the past few years.

Some of the main causes related to the celebrity culture surrounding Chinese modern-day diplomats lies in (1) their new role in China’s (online) media environment, (2) the way they have become an example to ordinary people, and (3) the shift in Chinese diplomacy that has turned them into ‘wolf warrior’ heroes.

 

1. CHINESE DIPLOMATS & SOCIAL MEDIA

Chinese Diplomacy in the Age of Social Media

 

The growing fame of Chinese diplomats and spokespeople is very much an online phenomenon, and so their surge in popularity goes hand in hand with the rise of (China’s) social media.

The role of social media is crucial in three ways. First, Chinese official accounts and state media use social media as an important channel to spread official propaganda and narratives. Although China’s MFA spokespersons are meant to be the face of China to the world, their role is just important – and perhaps even more weighty – for the audiences at home as symbols of China’s foreign policies.

Second, social media is also increasingly used by Chinese diplomats individually as a platform to voice the stances they represent. In an article titled “China’s Internet Celebrity Diplomats” (2020), Christian Shepherd described how Zhao Lijian used social media to build “a personal brand that is rare for a Foreign Ministry spokesperson” as China’s most high-profile official on Twitter.

In our 2020 article about this topic, What’s on Weibo found that there was a significant surge in Chinese official accounts arriving on Twitter in 2019 and in early 2020. The first surge of Chinese diplomatic accounts happened in 2019 at the time of the Hong Kong Protests; a second peak in Chinese official accounts joining Twitter took place in the period of January to March 2020 during the international Covid-19 crisis.

At the time of writing, Zhao has over two million followers on Twitter (@zlj517). Zhao Lijian is also active on Weibo (@赵立坚个人微博), where he has over 8 million fans. Foreign Ministry spokesperson Hua Chunying is not active on Weibo, but she has two million followers on Twitter (@Hua Chunying 华春莹).

Wang Wenbin, Geng Shuang, Wang Yi, Hua Cunying, Zhao Lijian.

Third, social media platforms allow for communities to form around Chinese diplomats in a way that would be unthinkable in the pre-social media era.

There has been a lot of attention for celebrities taking on diplomatic roles, but less so for diplomats taking on celebrity roles. Studies about diplomats or politicians becoming internet celebrities often focus on those who are also active on social media themselves, making them more accessible and relatable.

But diplomats such as Wang Wenbin are an exception: Wang Wenbin does not have an official Twitter account, nor is he active on Weibo or any other popular social media platforms. Nevertheless, there are thriving online communities surrounding him that help bridge the divide between the top level diplomat and ordinary people, creating connections between diplomats and Chinese people in novel ways.

In the Chinese social media environment, the fan culture surrounding China’s top diplomats is fuelled by the dynamics of the official propaganda apparatus and state media campaigns disseminating hashtags and videos that underline the main messages of China’s Foreign Ministry. Although it often builds on official media content, the online fan culture itself is non-official and functions in similar ways as other idol fan communities do.

 

2. CHINESE DIPLOMATS & THE PEOPLE

The Person Behind the Diplomat

 

There is another dimension to the online interaction between netizens and the Chinese Ministry of Foreign Affairs spokespersons and diplomats. They are not just being idolized, they are also being humanized.

Besides the more serious patriotic and nationalist videos, it is often the small flaws and funny interactions that go trending on social media and make China’s diplomats more likeable to the audience.

Fans of Wang Wenbin or Zhao Lijian like to create images or videos that highlight the moments in which the diplomats share a quick smile, make a little mistake, or are caught in a situation that is different from their usual role as spokesperson.

It might be as small as a strand of hair sticking out during a speech, a misunderstanding with a journalist, or how Wang Wenbin is fiddling with his translation headset during an international conference. These kind of moments are not highlighted to ridicule the diplomat; on the contrary, netizens treasure these moments in which diplomats become more likable and relatable.

Another way in which netizens like to catch a glimpse of the private person behind the public diplomat is by sharing old photos and getting to know more about them in their younger years.

Wang Wenbin in his younger years.

On Weibo, Bilibili, and Douyin, there are dozens of videos comparing photos of Chinese diplomats, including Wang, in their younger years versus now (e.g. 外交天团年轻的样子).

For many fans, Chinese diplomats also serve as an inspiration. “I love them, they’re my role models,” one Weibo blogger writes, posting photos of diplomats such as Wang Yi, Hua Chunying, Zhao Lijian, Hong Lei, Geng Shuang, and Lu Kang.

For many, Wang Wenbin especially is a role model because of his language skills. Wang speaks several foreign languages including English and French. He previously also attracted attention for sending out new year’s wishes in 11 different languages.

“I really like him because he encourages me to do well in my studies,” one fan account (@是汪叔和赵叔啊) writes.

 

3. CHINESE DIPLOMATS & THE WORLD

Wolf Warrior Heroes

 

The widespread admiration for Chinese diplomats and MFA spokespersons has various social, cultural, and historical reasons, and nationalism also plays a big role in this, as their growing online popularity is accompanied by the rise of so-called “wolf-warrior diplomacy” and the soaring cyber nationalism that comes with it.

The term “wolf warrior diplomacy” (战狼外交) became a buzzword for China’s diplomacy since around 2020 (Dai & Luqiu 2022). It is a reference to the highly successful Chinese blockbusters Wolf Warrior (战狼, 2015) and Wolf Warrior II (战狼2, 2017), and basically means a style of diplomacy that uses a much harsher and more confrontational rhetoric – which poses a contrast to a more restrained and softer tactic in foreign diplomacy.

Hua Chunying and Zhao Lijian were among the most visible wolf warrior diplomats as they were the main MFA spokespersons in early 2020 and were both active on Twitter, where they also actively confronted external criticism of China.

Zhao Lijian also became known for tweeting out a photoshopped image of an Australian soldier murdering a child, alluding to a report on unlawful killings of Afghan civilians and prisoners by Australian troops. His controversial post led to Australian Prime Minister Scott Morrison demanding an apology from China (read more about this kind of political visuals in our article here).

In a 2022 article titled “Why Have Chinese Diplomats Become So Aggressive?,” author Nien-chung Chang-Liao argues that China’s more aggressive style of diplomacy is not just meant to persuade foreign audiences to accept Chinese narratives in international relations, but could also be viewed as a way to appeal to nationalist attitudes at home, while also demonstrating loyalty to the Party and Xi Jinping – who emphasizes the need for confidence in China’s new era.

The approach seems fruitful: over 70% of respondents to a survey by Global Times allegedly indicated that they thought a ‘wolf-warrior’ style diplomacy improves China’s global image. Chinese Foreign Ministry spokesperson Hua Chunying also indicated that she had no issue with the ‘wolf warrior’ label and even embraces it (Chang-liao 2022, 179-181).

While Zhao Lijian was known as the real ‘wolf warrior diplomat,’ Wang Wenbin’s style is perceived as being more “calm,” “scholarly,” and “refined,” even though he he still seen as critical and assertive.

Recently, it was Wang Wenbin who slammed U.S. claims that China might arm Russian troops in the war in Ukraine, saying “it is the United States and not China that is endlessly shipping weapons to the battlefield.” Wang also called the shootdown of the alleged Chinese spy balloon “100 percent hysteria,” and he recently urged the United States to give up its “hegemonic” approaches to international affairs.

For many Wang Wenbin fans, this style of assertive yet ‘refined’ foreign policy strikes a chord, as they support how Wang shapes China’s image abroad: “It’s the perfect interpretation of being a great and elegant great power.”

“Today’s problems are complex and manifold, but Uncle [Wang] is organized and clear and answers with a smile. From beginning to end, I always admire him,” one comment says.

One Weibo blogger writes to Wang: “You’re so busy, you must be tired. I hope you can also take some time to rest. I just wish you all the best.”

Another fan writes: “Uncle, you work so hard, you are not afraid of facing the ‘hail of bullets’ fired at you by foreign media in the blue room, you defend our country, you are our hero!”

By Manya Koetse 


 

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:

References

Chang-Liao, Nien-chung. 2022. “Why Have Chinese Diplomats Become So
Aggressive?” Survival, 64:1: 179-190.

Dai, Yaoyao, and Luwei Rose Luqiu. 2022. “Wolf Warriors and Diplomacy in the New Era.” China Review 22 (2): 253-283.

Shepherd, Christian. 2020. “China’s Internet Celebrity Diplomats.” Australian Financial Review, Dec. 10, page 27.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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China Digital

How Chinese AI Videos Turned Foreigners into Villains

How viral AI videos turn racialized outsiders into threats and violent Chinese heroes into defenders of social order, China’s first nationally broadcast AI drama, and why a newspaper is being sold for 50 times its original price.

Manya Koetse

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Welcome to China Trend Watch (Week 30–33 | 2026), where I bring you the latest trends, memes, and debates driving conversation across Chinese social media. Subscribe here to receive future editions.

 

Over the past few weeks, a noteworthy amount of AI-related news has been trending on Chinese social media, which is reflected in this week’s edition.

Now that AI has entered every corner of media consumption and online life, related discussions seem to be reaching a new peak. While well-produced AI dramas are receiving more praise, low-effort AI slop is flooding video feeds and increasingly being used to stir controversy and generate clicks, fueling prejudice, hate, and cyber-nationalism. More about that further down in this newsletter.


 

🗞️ QUICK SCROLLS

 

🎬 A new AI-generated micro-drama has become all the rage on Chinese social media. While earlier AI dramas were criticized for being sloppy and repetitive, Laid-Off Girl (被裁掉的女孩) is praised for its quality and appealing protagonist, Fang Taozi (方桃子), a small-town woman pursuing her dream of becoming a model in Paris. She is so believable that viewers almost forget they are not watching a live-action production. This marks a real step up in quality for the industry, raising the bar for others. (If you want to get a taste of what it looks like, here’s a YouTube link).

Stills from the popular micro AI drama Laid-Off Girl (被裁掉的女孩).

📺 China’s national TV has now also aired its very first AI drama. While AI dramas mostly belonged to the realm of unofficial short-form online productions, the phenomenon has now made the leap to longer productions broadcast on national satellite television. Anhui TV is airing the Ming-dynasty drama The Tale of Peach Blossom Pool (桃花潭记), promoted as China’s first fully AI-produced medium-length drama centered on cultural heritage.

📱 China’s cheap & easy SIM-card era has ended. There was a time when you could get a SIM at any street corner in a Chinese city. That changed over a decade ago when real-name registration became strictly enforced. Now, as of 1 August, China Mobile, China Telecom and China Unicom will sell cards online only through their own apps and websites, cutting off all third-party internet sellers who have been the go-to source for cheap data plans. The move is meant to curb third-party SIM cards ending up in grey-market chains, being used for bulk account registration and telecom fraud. But most people just fear that plans are becoming less affordable.

🚇 “Half an hour queuing for a ten-minute ride” was a common complaint after Shenzhen Metro tightened its security checks on July 20. Much to the dismay of commuters, the stricter checks led to long lines, as all carry-on items must now pass through an X-ray machine, while every passenger is also subject to a handheld body scan. Some wondered why, in an era of AI-powered image screening, security couldn’t be handled more efficiently. Shenzhen is hosting the APEC Economic Leaders’ Meeting later this year, in November.

☀️ Summer childcare worries have been trending, as even dual-income families are reportedly struggling to arrange childcare during the school holidays. Summer programs often last only a month and still require pick-ups during hot afternoons, while private tutors sometimes charge around 200 yuan per hour ($30). More Chinese parents have therefore turned to hiring university students, offering 3,500 to 4,000 yuan per month ($520–$590) to look after their children during the summer break.


 

👁️ EXPLAINER

How Chinese AI Videos Turn Foreigners Into Villains

 

I’m American! You can’t do anything to me!” says a young white man, moments before a strong Chinese man kicks him and throws him to the ground in a single move. A crowd of Chinese aunties standing nearby applauds as the foreigner hits the ground. “Don’t think we’re still the Chinese people of the past,” the Chinese man says. “You don’t want to mess with the Chinese people of today.”

This is just one example among hundreds of similar short videos flooding Chinese social media these days. Featuring various kinds of anti-foreign and racist content, they depict foreigners as threats to China’s social, moral, and national order. Strong, confident Chinese people confront, violently beat, and humiliate them in defense of their country.

Stills from AI videos showing Chinese men beating up misbehaving foreigners.

These videos, which often last between ten seconds and half a minute, are posted by online creators across platforms such as WeChat, Kuaishou, and Douyin. Many of these creators run content-farming accounts devoted entirely to this type of content, which attracts many likes and reactions: the videos are short, visually striking, emotionally powerful, and play into existing prejudices and racialized thinking.

Racist and anti-foreign content is nothing new on Chinese social media and dates back to the earliest days of China’s online video platforms. But the age of AI has brought new dynamics to such content. Last fall, Joshua Dummer reported in Foreign Policy on the growing popularity of AI-generated anti-Black videos presented as cautionary tales about Chinese women becoming involved with African men.

This time, it’s different.

The latest wave of anti-foreign content goes beyond gender dynamics and focuses more broadly on the negative influence foreigners supposedly have on Chinese people and society. Foreigners disrupt orderly Chinese public spaces or threaten the safety of Chinese women, security personnel, or lower-status workers, after which a morally upright Chinese person restores order through violence.

 

Four Types of Videos

 

In the dozens of AI videos I’ve analyzed, roughly four categories can be discerned, with different groups of foreigners performing different “narrative jobs.”
(See examples of these videos on my X here, or find them on Bluesky)

 
1️⃣ The Uncivilized Outsider
 

Roughly 40% of the videos show foreigners engaging in “uncivilized” behavior and disrupting China’s cleanliness, etiquette, and public order. In these scenes, foreigners are portrayed as dirty, smelly, and disorderly.

One example shows an entire plane of Chinese passengers holding handkerchiefs over their noses because of the smell from an Indian man’s bare feet. He refuses to comply with the flight attendant’s instructions, after which a strong Chinese man approaches and slaps him in the face.

AI video: An Indian passenger disrupts a Chinese flight with smelly feet.

Other examples include foreigners attempting to urinate in the street, occupying multiple seats on public transport, putting their bare feet up on a high-speed train, or otherwise disregarding public etiquette.

These videos predominantly feature Indian characters, but to a lesser extent also white/Western and Filipino characters.

 
2️⃣ The Entitled Foreign Bully
 

Roughly 30% of the videos depict foreigners as arrogant, entitled, and aggressive bullies who believe their nationality places them above Chinese rules.

Examples include foreign men and women skipping queues by invoking their foreign status or showing disrespect toward China’s vulnerable elderly or lower-status workers, until a Chinese person teaches them to “respect China’s rules.”

AI video: A Western woman is hit by a shop owner for using her foreign status as a reason to cut the line.

These videos mostly feature white people, but sometimes also Black, Indian, or Japanese characters.

AI video: entitled Indian man gets curry thrown in the face by waiter.

One scene shows an Indian man demanding that the Chinese waiter serving him curry kneel before him, after which the waiter scolds him and throws the curry in his face.

 
3️⃣ The Sexual and Demographic Threat
 

Roughly 20% of the videos fall into the category described in Foreign Policy last October, in which foreign men are portrayed as sexual and demographic intruders.

These videos often show Chinese women following foreign partners to Africa or India, only to end up living a nightmare of poverty, abuse, or infidelity. Some explicitly warn Chinese women not to marry foreigners.

AI video: A Chinese woman is first shown in a happy relationship with her African partner, and then shown in a state of desperation after she moved to Africa with him.

There are also many videos showing Chinese men as heroic protectors of women being harassed by foreign men. One recurring scenario shows a Black man harassing a Chinese woman in a shopping street before being beaten by a Chinese man who comes to her defense.


AI video: Chinese man saves Chinese woman from getting harassed by a foreigner.

Although these videos mainly feature Black African men, with Africa portrayed as a kind of dystopia, some also include white or Indian men.

 
4️⃣ The Undesirable/Dangerous Migrant
 

About 10% of the videos take place at airport immigration or border control, showing foreigners arriving without money, carrying drugs, or seeking to exploit Chinese hospitality.

One example shows Indian men arriving at the Chinese border and claiming that they want to “enjoy Chinese women.” They are refused entry after an official questions them about their finances.


AI video: Indians denied at the border.

The endgame is always the same: they are denied entry and sent back to their country. These stories predominantly feature Indian characters.

💡 To get a rough idea of which racialized groups appear most often, I analyzed a sample of 35 videos collected from my timeline: approximately 39% featured Indian characters, 28% White/Western characters, 24% Black/African characters, 6% Filipino characters, and 3% Japanese characters.

 

Reversed Humiliation

 

The xenophobic AI slop that we’re seeing is about more than just “foreigners behaving badly.” Besides the videos showing Chinese women moving to Africa, the basic formula running through most of them is:

Foreigners cross moral or social boundaries and violate rules → they victimize Chinese people or otherwise bring humiliation or inconvenience to others → forceful intervention by a morally upright Chinese person → punishment and restored order.

These videos do two things.

➡️ One important effect is that they produce a sense of “Chineseness” by constructing a threatening “Other” that is never Chinese (even though the foreigners all look different, they are never ethnically Chinese). In doing so, Chinese national identity is defined through contrast with how bad the Other is.

The foreign villain is deceptive, uncivilized, backward, and disruptive—a threat to women, public order, and social stability—whereas the Chinese characters are morally superior, embodying loyalty, civility, modernity, collective responsibility, and the protection of social and historical continuity. The foreigner therefore does more than play the villain: his imagined identity helps define who the Chinese are and what contemporary China is.

➡️ Another effect is that these videos offer a form of catharsis in China’s “new era.” They coincide with increasingly prominent narratives about China’s exceptional rise, its emerging superpower status, and the “decline of the West.” At the same time, they evoke the painful history of 19th China and the “century of humiliation”—a period portrayed in contemporary education as one in which foreign powers aggressively and violently imposed their rules on a weak China.

These AI fantasies symbolically reverse that history. The videos show that Chinese people are no longer passive victims, but strong and assertive defenders who fight back against foreigners who disrespect them or exploit Chinese hospitality. Through violence presented as morally justified, historical humiliation is transformed into national victory: China is no longer subjected to rules imposed by outsiders, but has become the country that sets the rules and possesses the strength to enforce them.

 

The Many Faces of Chinese Digital Nationalism

 

This recent trend shows that digital nationalism in China has many faces, and that this one in particular is not actively boosted by state media nor supported by official voices.

The timing of these videos does not just mark a new era of Chinese digital nationalism; it also coincides with a new wave of China tourism and a travel boom, with trips to China by foreign nationals rising sharply since the Covid era amid more lenient visa policies. This includes an increase in visas issued to Indians at a time when Indian and Chinese authorities have been working to normalize bilateral relations.

Earlier in July, Chinese newspaper The Paper published an article pushing back against growing online hostility toward Indians in China, arguing that individual misconduct should be addressed without stereotyping an entire nationality or turning it into xenophobic outrage. In a noteworthy move, the full article was republished on the website of the Chinese embassy in New Delhi—showing Chinese authorities pushing back against these trends and defending Indians to Chinese netizens.

At the same time, this is perhaps also a case of lead by example. An AI-animated video released by state media outlet China Daily which depicted the Philippines as a “ragged monkey” has also made international headlines recently, with the imagery called racist and unacceptable.

Even though the authorities might not be happy about the flood of racist or xenophobic AI videos at a time when state media are promoting just how welcoming China is to foreigners, official videos such as these can also fan the flames and provide examples for grassroots creators to draw on.


 

🔗 SEEN ELSEWHERE

 

🔹 Fresh “feet juice,” anyone? Chinese female cosplayers recently caused a stir at an anime convention in Guangzhou by selling cups of lemon water from the tubs in which they were soaking their feet. Read via SCMP.

🔹 China saw a new series of cyber crackdowns in July, including one targeting so-called companion bots—AI characters created to offer consumers emotional support as virtual friends. Having to bid farewell to these companions in light of the new ban has been really tough for users, with some even trying to “rescue” their virtual friends by downloading them. Read via Ginger River Review.

🔹 Earlier this year, Amsterdam-based cybersecurity researcher and journalist Marc Hofer came across a futuristic-looking dashboard that turned out to be an unsecured Zhangjiakou police dashboard, offering a rare window into how Chinese local authorities track foreigners by collecting and aggregating vast amounts of private data. Read via The New York Times.

🔹 People in China can now get paid US$15 to US$700 to license their faces for AI-generated entertainment productions. As the AI boom drives demand for an ever-wider range of human faces, Chinese companies have found a solution: buying the legal rights to people’s faces. Read via Rest of World.


 

🀄 ONLINE PHRASE OF THE WEEK

 

洛阳纸贵 Luòyáng zhǐ guì

Lit.:Paper has become expensive in Luoyang
Meaning:Flying off the shelves / selling like hotcakes

Who thought print media could still go viral in this digital age?

Just a few months ago, Chinese mathematician Wang Hong (王虹, b. 1991) from Guangxi became the first woman to win the top prize at China’s most prestigious math congress for her work on the three-dimensional Kakeya conjecture. On July 23, she was awarded the Fields Medal, also dubbed the “Nobel Prize of mathematics,” one of the highest and most prestigious international honors a mathematician can receive.

Together with fellow math talent Deng Yu (邓煜), she became one of the first two Chinese citizens to be awarded the Fields Medal and is only the third woman ever to win the prize.

After her win on July 23, the provincial Party newspaper Guangxi Daily (广西日报) featured her on its front page with a long article about her story and the headline “Wang’s Conjecture” (王的猜想, Wáng de Cāixiǎng). The article was praised for its “great title,” as it literally refers to her research but can also be read as “the conjecture of the king” (王 Wáng also means king), hinting at Wang’s ascension to the throne of mathematics.

Because of its unusual headline and prominent coverage—and because the Fields Medal wins were seen as confirmation of China’s status as a “strong mathematics country” (数学强国, shùxué qiángguó), especially since both mathematicians were educated in China until adulthood—the article went viral, turning that issue of Guangxi Daily into a must-have item.

This popular demand for physical copies created what Chinese commentators called a case of 洛阳纸贵 (luòyáng zhǐ guì), “paper has become expensive in Luoyang”—a classical idiom for a text so popular that it drives up the price of paper.

The idiom originated during the Western Jin dynasty (265–316 CE), when a work by writer Zuo Si (左思) became so popular that people across Luoyang rushed to make handwritten copies of it. The work’s popularity supposedly drove up the price of paper, giving rise to the expression 洛阳纸贵. It’s now an idiom used for written work that is in high demand.

Although a single copy of Guangxi Daily costs 1.35 yuan (about $0.19), the print edition’s resale price on e-commerce platforms initially jumped to 65 yuan ($9.60), with the going price now around 38 yuan ($5.60).

On apps like Xiaohongshu, showing off your own copy of the “Wang’s Conjecture” Guangxi Daily newspaper became a way for users to “check in” and show their support for Wang, Guangxi, and China’s mathematical talent. In doing so, Wang’s win unexpectedly also created one of the most viral moments in Chinese print media in a long time.


 
That’s a wrap! Thanks to Miranda Barnes, who contributed to topics discussed in this edition. Also thanks to Ed Sander for sending in some of the videos that have helped me in my research of the main topic.
 


Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access.

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China Insight

“Even Pigs Have AC”: The European Heatwave Through Chinese Eyes

As Europe struggles through record heat, Chinese social media is turning the story into something much bigger than the weather. Plus: the graduation speech everyone is talking about & more.

Manya Koetse

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🔥 China Trend Watch (week 26/27 | 2026) Part of Eye on Digital China, this is my premium newsletter where I explain the stories, memes, debates, and viral moments shaping online conversations in China. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.


 

Here’s your weekly update on what’s been trending. In case you missed it, earlier this week I published a deep dive into the CITIC Tower plane crash and how its immediate aftermath was handled online. In this newsletter: Louis Vuitton’s victory in a noteworthy trademark case against a Chinese tea brand; how and why the European heatwave has become a major topic in China; a controversial gaming character; and an inspiring must-know phrase of the week.

 


 

🗞️ QUICK SCROLLS

 

🍉 Don’t buy precut watermelons. During these hot days, watermelons are a popular snack, but this stern warning went viral: avoid pre-cut watermelons sold by roadside vendors, as they’re a potential health hazard due to improper refrigeration and cross-contamination from cutting surfaces and knives —you have no idea what else they’ve been used for 😬.

🇯🇵 China blames Japan for ties hitting a new low. During a July 1st press briefing, China’s Foreign Ministry said Sino-Japanese relations are facing “severe difficulties,” blaming Tokyo’s stance on Taiwan and security issues. The remarks come amid renewed tensions, including Japan’s announcement that multiple Chinese naval vessels had transited waters near the country and the reported formal arrest of a Japanese citizen detained in Dalian.

🌾 No messing around with China’s heroes. A Chinese agricultural influencer with over 2 million followers has been permanently banned from Douyin after posting negative remarks about the hybrid rice breeding technology developed by the late Yuan Longping (袁隆平), China’s national hero and “Father of Hybrid Rice,” widely praised for his role in combating poverty and hunger.

🛎️ The 24-hour checkout as a new hotel standard? Check in at 3 pm, check out at 3 pm the next day—that’s the idea behind a viral checkout policy introduced by the Chinese hotel chain Qinzhu Hotel (沁住酒店). The policy breaks with the long-standing industry practice of requiring guests to check out before noon. Instead, checkout is calculated from the guest’s actual check-in time, allowing them to stay for a full 24 hours before checking out. The policy is generating discussions, with many wondering if this could point towards changing policies in the broader industry.

🎖️ The Party turns 105. July 1 marked the 105th founding anniversary of the Communist Party, an occasion heavily promoted across Chinese social media as eight Party members received the “July 1 Medal” (七一勋章), the Party’s highest honor. Among them was Henan village Party secretary Li Liancheng (李连成), who transformed a poor village into a model of rural development. July 1 also marks 29 years since Hong Kong’s return to Chinese sovereignty in 1997.

📅 Interesting fact: July 1 is not the Communist Party’s actual founding date. The 1st National Congress opened in Shanghai on July 23, 1921. The Party settled on July 1 as its anniversary in 1938 only because the Yan’an-based delegates who had attended the congress, including Mao Zedong and Dong Biwu, could remember that it had taken place in July, but not the exact day (and wartime conditions made archival verification difficult).

🌸 Whose flower is it anyway? The French luxury house Louis Vuitton won a first-instance trademark infringement case against the new Chinese tea chain Molly Tea (茉莉奶白) this week. The Chinese brand was sued over the four-petal flower symbol in its logo, similar to LV’s core floral element. But many netizens disagree with the judge’s decision, arguing that the flower can be traced to the iconic Baoxianghua (宝相花) motif that flourished during the Tang Dynasty (618-907).


 

👁️ WHAT STOOD OUT

 

Nationalism, Soft Power, and the European Heatwave in China

AI-generated images posted on Chinese social media showing Europeans suffering in the heat while Chinese pigs are relaxing with cool units (left) and Chinese manufacturers selling out (right).

The high temperatures in Europe have become a hot topic in China, where the heatwave across France, Belgium, Germany, and other countries has been one of the biggest international stories of the past two weeks, with China cast in a particularly prominent role.

In China, the European heatwave, with temperatures reaching 40–45°C and causing deaths across several countries, is discussed from various angles and is also used to make broader geopolitical, economic, and ideological points about Europe and China-EU relations. These are the three dominant ways in which the heatwave is currently being discussed on Chinese social media:

 
🌡️ 1. “China Is Keeping Europe Cool”: European Heat Through the Lens of Chinese Soft Power and Anti-”De-Risking” Narratives

Chinese state media have framed the European heatwave by emphasizing the role of Chinese-made air conditioners. In countries such as Spain, Germany, and France, air-conditioner sales have nearly doubled compared to last year, with Chinese manufacturers such as Haier and Midea reporting sales increases of up to 70% while ramping up production to meet demand.

A main narrative is that China is helping Europe by meeting demand at a critical time. A similar narrative emerged during the 2022 energy crisis, when Chinese media emphasized how made-in-China products, from blankets to heaters, were keeping Europeans warm.

As a recent Xinhua commentary argued, the current shortage demonstrates that Chinese manufacturers are filling a gap where European companies are falling short. While Europe increasingly frames China-EU trade in terms of “de-risking,” the article argues that Chinese manufacturing actually provides resilience during times of crisis and should therefore be seen as an asset rather than a risk.

 
🌡️ 2. “Even Pigs Have Air Conditioning in China”: Schadenfreude and Nationalism

The heatwave story and the fact that most European homes do not have air conditioning have also been met with ridicule and disbelief on Chinese social media, where one recurring joke is that while Europeans are suffering through extreme heat, even pigs have air conditioning in China.

The story partly originated on Chinese social media but was also fueled by posts on X. Around June 24, one tweet showing Chinese pigsties equipped with air conditioners received thousands of likes.

Chinese netizens also had plenty of banter over other X posts in which Europeans proudly showed off their newly purchased air conditioners, as though they had just discovered a new technology. For many Chinese commenters, it is simply unimaginable that air conditioning is still considered a luxury in much of Europe.

A local Hai’er account on Xiaohongshu joked:

💬 “Europeans spend hundreds of euros on an AC and still have to check the regulations; we spend a few thousand yuan (…) and enjoy wrapping ourselves in a quilt while eating watermelon in the middle of summer.”

A recurring theme in these discussions is that China once admired Western technology and modernity, whereas today the roles seem reversed. Now, some commenters say, Europeans are marveling at Chinese-made air conditioners. As one Weibo wrote: “It’s like our ancestors when they first saw cars.”

 
🌡️ 3. Europe Is Putting Climate Policy Ahead of Ordinary People: Criticism of EU Governance

Another dominant theme is the idea that Europe has become hypocritical—or excessively “politically correct”—in its environmental policies. Many commenters argue that the low prevalence of air conditioning in European homes is partly the result of regulators’ longstanding skepticism toward air conditioning on environmental grounds.

This has fueled the narrative, amplified by Chinese media this month, that Europeans are now suffering and even dying during heatwaves because green ideology has stigmatized air conditioning.

At the same time, many users mock what they see as the EU’s willingness to criticize other countries over greenhouse gas emissions while failing to protect its own citizens from extreme heat.

One AI-generated meme showed crying polar bears, monkeys, and penguins alongside the slogan:”Save nature! Save the animals! Oppose Europe installing air conditioning—this is a betrayal of Mother Nature.” One of the meme’s posters wrote on Weibo:

💬 “Europeans have been preaching the gospel of environmentalism (环保圣经). Now, it’s finally coming back to bite them.”

Another depicted Ursula von der Leyen relaxing beneath a powerful Midea air conditioner, comfortably enjoying the very equipment that her policies supposedly discourage.

All in all, for some, the debate over air conditioning is about something much bigger. The lack of air conditioning in many European countries—along with the regulations, infrastructure constraints, and electricity costs surrounding it—has become symbolic of a broader reassessment of Europe. For some Chinese netizens, it challenges the long-held idea that life in Europe is necessarily better or more idyllic than life in China.

One netizen even advised fellow Chinese against emigrating to Europe:

💬 “Over the next five to ten years, I think people in China will become much more clear-eyed, and many existing illusions about Europe will gradually disappear.”


 

📱ON THE FEEDS

 

No More Werewolves in the Love and Deepspace House

The Chinese mobile game Love and Deepspace (恋与深空) has been all over the feeds, with some Weibo discussions garnering nearly half a billion views after the game was hit by controversy.

The game, developed by Papergames, is a so-called otome game — a story-based romance video game aimed primarily at women. Recently, a new male character lead was introduced: Ao Yin (敖尹, English name: Valk0), introduced as a werewolf, who breaks into the home of a woman living alone as part of a romantic scenario, after which he says: “What’s wrong with inviting the wolf into the house?” (引狼入室有什么不好) — a line critics say romanticizes non-consensual home intrusion.

What also sparked outrage was a reference to an “A-0731” file number tied to an in-game human drug-trial dossier. Players connected “0731” to Unit 731, the biological and chemical weapons program operated by the Japanese Army in China during the Second Sino-Japanese War/WWII.

The developers apologized, and for now, Ao Yin is canceled entirely — no more werewolves coming in the house.


 

🀄 ONLINE PHRASE OF THE WEEK

 

“Move forward firmly amid the noise”

在众声喧哗中坚定前行 (zài zhòngshēng xuānhuá zhōng jiāndìng qiánxíng)

An unusual speech by a Peking University professor made waves over the past week. Cheng Lesong (程乐松), chair of Peking University’s Department of Philosophy, delivered a graduation speech on June 26 that sparked widespread discussion for breaking away from the usual clichés and generic commencement themes.

In the speech, Cheng captured the cultural mood and social pressures facing China’s younger generations today: a society where everything—from career choices to a cup of milk tea—needs to be meaningful, yet increasingly feels meaningless; and where everyone is expected to succeed while increasingly feeling like they’re falling short.

“The anticipatory anxiety about the ruthlessness of social competition leads us to plunge into an overwhelming fear of failure,” Cheng said. “Because we expect constant affirmation, we come to interpret every ordinary day as proof that our lives have failed. We become absorbed in the hope that one day we will ‘begin our real lives,’ forgetting that we are already living them.”

Life was never meant to be meticulously ordered, Cheng argues, and needs room for a certain amount of chaos and twists and turns that no one saw coming. A completely disordered life is unimaginable, but so too is a life of perfect precision. How we go through life depends on how we deal with it, how we understand ourselves, and how we learn to allow life to unfold.

The true mission in our lives, the lifelong task that philosophy presents to us according to Cheng, is therefore to carve out a unique spiritual path for ourselves, and “to move forward steadily amid the cacophony of many voices.”

That message has struck a chord among netizens, with some saying they replayed the speech over and over again because they felt Cheng was really talking about the predicament facing young people today.


That’s a wrap. Have a good week, and keep your head cool.

If you find these newsletters useful, please be sure to like them, and share them if you want. I only started out Eye on Digital China on Substack late last year and could use some help in making sure the right audiences – like you – find my work.

Best,

Manya


Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access. If you’re already subscribed and want to switch platforms, just get in touch for help. If you no longer wish to receive these newsletters, or are receiving duplicate editions, you can unsubscribe at any time.

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