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Weibo Watch: Buddha’s Happiness and a Storm in a Latte Cup

Why was HeyTea’s Buddha brew discontinued? How to explain the major drama surrounding e-commerce influencer Dong Yuhui? Which other topics went viral on Weibo? We discuss al the ins & outs in this 20th edition of Weibo Watch.

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PREMIUM NEWSLETTER | ISSUE #20

This week’s newsletter:
◼︎ 1. Editor’s Note – Blessed objects
◼︎ 2. What’s Featured – A closer look at the featured stories
◼︎ 3. What More to Know – Highlighting 8 hot topics
◼︎ 4. What Lies Behind – Behind the Dong Yuhui drama
◼︎ 5. What’s Noteworthy – Zhang Xuefeng and liberal arts
◼︎ 6. What’s Popular – MayDay alleged lipsync incident
◼︎ 7. What’s Memorable – More attention for Nanjing Massacre
◼︎ 8. Weibo Word of the Week – “Rat-like Handsome Guy”

 

Dear Reader,

 

What was supposed to be a “zen” cup of tea caused a stir in China earlier this month – a storm in a latte cup.

The well-known Chinese tea chain HeyTea (喜茶), comparable to a tea-centric Starbucks, collaborated with the Jingdezhen Ceramics Museum to release a special ‘Buddha’s Happiness’ (佛喜) latte tea series adorned with Buddha images on the cups, along with other merchandise such as stickers and magnets. The series featured three customized “Buddha’s Happiness” cups modeled on the “Speechless Bodhisattva” (无语菩萨).

The “Speechless Bodhisattva,” originally named the “Contemplative Arhat” (沉思罗汉), is a small statue from the Jingdezhen Ceramics Museum that already became the ‘museum viral hit’ of the October holiday this year due to its facial expression. Videos that went viral on Weibo showed crowds of people in front of the statue, trying to get a glimpse of its expression – not unlike the crowds in front of Mona Lisa.

In light of this popularity, it is not surprising that the special Buddha HeyTea x Jingdezhen collaboration soon gained popularity, especially among younger consumers. On the first day of the launch in late November, people lined up and the cups soon sold out in HeyTea stores across Chinese cities.

The HeyTea Buddha latte series, including merchandise, was pulled from shelves just three days after its launch.

However, the ‘Buddha’s Happiness’ success came to an abrupt halt when the Ethnic and Religious Affairs Bureau of Shenzhen (深圳市民族宗教事务局) intervened, citing regulations that prohibit commercial promotion of religion. HeyTea wasted no time challenging the objections made by the Bureau and promptly removed the tea series and all related merchandise from its stores, just three days after its initial launch.

The decision not only disappointed many but also sparked questions about the extent to which the HeyTea Buddha series genuinely conflicts with Chinese law.

As the issue became a topic of discussion, scrutiny arose regarding why other ‘made-in-China’ products, including Buddha keychains and Boddhisatva phone covers, are still allowed to be sold in the country. The popular WeChat blogging account Xinwenge also highlighted that, technically, the images weren’t even of Buddha but sculptures representing Arhats – Buddhist adepts or the highest ideal of a disciple of the Buddha. Moreover, the Jingdezhen Museum itself contributed significantly to the virality of the Speechless Boddhisatva; they even issued a special WeChat sticker series.

WeChat stickers (left), keychains of the Speechless Boddhisatva.

Some Chinese internet users, however, agreed that it was inappropriate for HeyTea to sell such ‘Buddha’ teas. Although they praised efforts to spread more love for Buddhism, especially among young people, they thought it was “extremely disrespectful” to have a Buddhist image on a tea cup that would end up in the trash.

For others, the discontinued milk tea cups became even more ‘sacred’ as they used them to make their own little office altars or lights.

From office altars to holy lights, the HeyTea cups are transformed to spiritual objects.

The HeyTea Buddha latte tea saga provides insights into various facets of present-day China. It shines a light on the success of domestic coffee and tea chains and the original collaborations they launch to attract more customers. A recent academic study into the success and appeal of Chinese (bubble) tea brands even calls the long queues in front of these shops a “ritualised leisure experience” (Yan et al. 2023).

As we’ve seen in the past, whether it’s a new shop opening or the launch of a fresh collaboration, these events can quickly escalate from garnering local attention to becoming nationwide phenomena, with social media playing a pivotal role. Displaying your HeyTea cup holds a certain status, acting as social currency across Chinese social media platforms (Hutchins 2023, Ch5).

The story also underscores just how careful brands need to be when launching the next original idea; it cannot be too tame or else it won’t speak to China’s young consumers, but it also cannot be too bold or else it might rub Chinese authorities the wrong way.

Furthermore, the HeyTea story shows the interaction between Buddhism, consumerism, and the Chinese state. Nowadays, commodification of Buddha is everywhere, also in Tibet – even though it goes against traditions. Although the use of Buddhist images to sell merchandise unrelated to Buddhism could be seen as a form of “cultural misappropriation” (Cantanese 2019, 2), the commercial success of such products show that most people do not only see nothing wrong with it, they actually appreciate when their cup of latte has another layer of meaning to it: just because it’s commercial doesn’t mean it is meaningless.

As reported by Jing Daily earlier this year, Chinese temple visits have seen a significant surge and about 50 percent of Chinese temple visitors are millennials or were from Gen Z. Aside from burning incense and praying, these younger visitors are particularly fond of the temple shops that sell “blessed objects.”

Especially in a time when younger consumers are turning away from meaningless spending and are feeling more connected to spirituality, finding a bit of Buddha in their latte brings joy. “It’s a pity they discontinued,” one Xiaohongshu user wrote, “At least I still have the Buddha magnet on my fridge.”

To explore other viral topics on Chinese social media, check out our latest stories below. This week’s newsletter includes contributions from Miranda Barnes. You’ll hear back from us in our next newsletter, which you will get right before the start of 2024.

In the meantime, wishing you a merry Christmas, with lots of love, and perhaps some ‘blessed objects’ below the Christmas tree.

Best,
Manya

References:

Cantanese, Alex John. 2019. Buddha in the Marketplace: The Commodification of Buddhist Objects in Tibet. University of Virginia Press.

Hutchins, Joanna. Chinafy: Why China is Leading the West in Innovation and How the Rest of the World Can Catch Up. Singapore: Marshall Cavendish Business.

Yan, Qi, Xiaolei Shen & Haobin Ben Ye. 2023. “The Cue Is in the Queue, Smart! Assessing the Ritualised Leisure Experiences of Long Queuing for a Bubble Tea Brand in China.” Leisure Studies.

 

A closer look at the top stories

1: Blood Donations in Tibet Trigger Controversy | The medical rescue of a critically injured Shanghai woman in Tibet has recently triggered major controversy on Chinese social media after netizens suspected that the woman’s treatment may have been facilitated through the abuse of power. Dozens of local public officials in Tibet donated blood to rescue a Shanghainese woman. Many believe it’s a matter of privilege.

Read more
 

2: Death after Binge Drinking | A woman who spent a night binge drinking with friends ended up experiencing cardiac arrest due to alcohol poisoning. A Chinese court has determined that her friends share partial responsibility for failing to prevent her from excessive drinking.

Read more
 

3: Doubts over Lucky Winner | A Chinese hardcore lottery player defied all mathematical logic last week by winning over USD 30 million by purchasing a staggering 50,000 tickets with the same number. The fortunate resident of Nanchang in Jiangxi province invested a total of 100,000 RMB (approximately USD 14,000) to buy tickets for the Chinese ‘Happy 8’ (快乐8) lottery, visiting multiple sales outlets. Since all the tickets shared identical numbers, each ticket yielded a prize and instantly made the man a multimillionaire. However, on Chinese social media, where the story went trending, people are skeptical and suspect foul play.

Read more
 

 

What More to Know

Highlighting 8 hot topics

◼︎ Kathy Chow Hoi-mei’s Death and Leaked Medical Records | The death of the 57-year-old renowned Hong Kong actress Kathy Chow Hoi-mei (Zhou Haimei, 周海媚), who became famous for her role in various TV series in the ‘80s and ‘90s, became a major topic on Weibo this week. The actress, who had been suffering from autoimmune disease lupus for many years, still posted a happy video days before she passed, thanking people for the birthday wishes she received earlier this month. On December 11, rumors of her death started circulating and on Tuesday evening, a medical record believed to be related to Chow’s emergency treatment prior to her death surfaced and detailed the related medical rescue information. Kathy Chow’s studio later released an official statement confirming the news of her passing. A hospital worker from Beijing was later detained for leaking private, medical information (Weibo hashtag Zhou Haimei Passes Away #周海媚去世#, 1.5 billion views).

◼︎ Gree’s Dirty Laundry | Dong Mingzhu (董明珠, 1954), the famous Chinese businesswoman who serves as president of Gree Electric, the major home appliance maker known for its air conditioners, became a trending topic this week for lashing out against Meng Yutong (孟羽童, 1998) during her talk at at a ceremony for new employees on December 13. The 25-year-old Meng Yutong was previously a secretary for Dong, but left the company in May of 2023, saying she was pursuing postgraduate studies. Before joining Gree, Meng was working on a career as an online influencer and participated in various (reality) TV shows. She joined Gree in 2021. In her public talk, Dong Mingzhu criticized Meng by suggesting she used her position at Gree to become an online celebrity and that she had created “a negative impact” within the company. Many netizens think that Dong’s criticism actually has more to do with generational differences, saying Dong expected Meng to follow a similar path as her – but times have changed (Weibo hashtag “Dong Mingzhu Lashes Out Against Meng Yutong” #董明珠怒斥孟羽童#, 450 million views).

◼︎ Beijing Subway Carriages Break Apart | On the night of December 14, a train accident occured on the Beijing Changping subway line (昌平线). Over thirty passengers sustained injuries after one of the carriages broke apart in the middle; there was an abrupt break in the articulated joint of carriages 0244 and 0245. Passengers reported a “sudden impact” at around 19:00 as the train was on its way from Xi’erqi (西二旗 ) to Life Science Park (生命科学园站). The incident caused passengers to be stuck for a large part of the evening before rescue and evacuation teams arrived at the scene. The incident caused significant disruption for commuters, as they could not get their train back while hundreds of people were waiting for a taxi. The cause of the incident is still under investigation. (Weibo Hashtag “Beijing Subway Changping Line Experiences Sudden Malfunction” #北京地铁昌平线突发故障#, 290 million views).

◼︎ 86 Years Since Nanjing Massacre | The “Nanjing Datusha,” literally: “Nanjing Massacre,” was commemorated in China this week, both online and offline. The commemoration took place on December 12, marking the Japanese invasion of the city of Nanjing in 1937, starting a six-week long massacre during which people were bombed out of their homes and shot in the streets. Japanese soldiers tortured, raped, and killed large numbers of common people; their corpses were piled up along the river. According to China’s official data, at least 300,000 people, including children, elderly and women, were killed during this winter. Over recent years, Chinese social media has played an increasingly important role in the commemoration of the Nanjing Massacre. Although Chinese official media play a pivotal role shaping the way this is remembered online, ordinary netizens also show a lot of interest for this part of war history that is engraved in China’s collective memory. (Weibo hashtag “These Numbers Are Scars in Hearts of Chinese That Can’t Be Healed” #这些数字是中国人心里无法愈合的伤疤#, 170 million views).

◼︎ Gao Yaojie Passes Away | The Chinese renowned gynecologist, academic, and AIDS activist Gao Yaojie (高耀潔) passed away at the age of 95 this week. Gao achieved international acclaim as a ‘whistleblower’ for exposing an AIDS epidemic that spread across rural China due to irregular and illegal blood donation processes during the 1990s. She was actively involved in the fight against HIV/AIDS, but was also silenced and put under house arrest by authorities. She eventually fled to the US, where she stayed until her death. Although Gao’s passing went trending on Chinese social media, the narratives surrounding her death are very different from those in foreign media; one of the most popular posts on Weibo asserted that Gao’s pessimism about the Party and China’s future was “completely wrong.” Another popular post claimed that her work had become used as an anti-Chinese tool for “hostile Western forces.” (Weibo hashtag “Dr. Gao Yaojie Passed Away” #高耀洁医生去世#, 180 million views).

◼︎ Beijing’s First Snow | The Forbidden City dressed in white, Beijing Zoo pandas playing in the snow, and a winter wonderland at Summer Palace; this week Chinese netizens and online media accounts posted numerous photos of the first snow falling the Chinese capital. Although many enjoyed the snowfall, it also caused disruptions from airports to train tracks and from schools to offices. As temperatures keep plummeting, more snowfall is expected along with potentially record low temperatures. (Weibo hashtag: Beijing’s Snow #北京的雪#, 99 million views).

◼︎ Xi in Vietnam | Xi Jinping’s first state visit to Vietnam in six years made headlines this week. This visit, aiming to strengthen ties between the communist-run nations, follows Hanoi’s recent efforts to enhance diplomatic relations with Washington after a recent visit by Biden. During a summit in Hanoi, Xi and Vietnamese leader Trong advocated for strengthening strategic ties and agreed to collaborate on various issues, including maritime patrols, trade, and crime prevention. China is Vietnam’s largest trading partner, with significant economic and investment ties between the two countries. (Weibo hashtag: Xi Jinping’s Vietnam Visit #习近平访问越南#, 38+ million views)

◼︎ Toddler’s Tragic Death | A very tragic story coming from the city of Dongguan, Guangdong, attracted the public’s attention this week: a 2-year-old child fell into a supermarket bread/flour mixing machine on Decemer 8 and did not survive. The parents are the owners of the supermarket bakery, who would take their child to work due to lack of childcare at home. The incident has generated online discussions on the importance of parents providing a safe environment for their children (Weibo Hashtag “Dongguan Child Dies after Falling into Supermarket Bread Blender” #东莞一儿童掉进超市面包搅拌机身亡#, 290 million views; “The Child Who Fell in the Breadmaking Machine is Son of Owner” #掉进搅拌机的是面包店老板家孩子#, 15.2 million views).

 

What Lies Behind

Observations beyond the headlines, by Miranda

Behind the Influencer Drama at East Buy

In recent days, Dong Yuhui (董宇辉) has become a hot topic on Chinese social media after a live broadcast that captured widespread attention. Dong is a top livestreamer for the e-commerce platform East Buy (东方甄选), which is part of New Oriental (新东方). Formerly a celebrated teacher, Dong has garnered popularity among Chinese netizens for his enthusiasm, humble background, English proficiency, witty jokes, personal stories, honest talks, and singing talent (read more here).

The current buzz around Dong stems from ongoing drama at East Buy. Livestream viewers and Dong’s loyal fans were angered when the editorial team behind Dong claimed that many of his popular livestream talks and stories were not created by him alone but were the result of collaborative teamwork. This led people to believe that the company team was taking credit for Dong’s individual efforts.

This influencer drama, while not the first this year, stands out because fans are vehemently defending Dong. His followers even refer to him as the ‘National Son-in-Law.’ Many view the team’s comments as a form of betrayal and backstabbing.

The story has gained significant traction because people see themselves in Dong—a former farmer’s son who rose to China’s e-commerce stardom due to his talent and hard work. For many, he represents hope for ordinary people, a path they can dream of themselves. Now, facing workplace bullying, Dong’s fans are not just expressing support online; they are also redirecting their spending elsewhere, saying, “I only bought from them because I like Dong.”

Faced with an online boycott, a loss of millions of followers, and a drop in stock market prices, subsequent PR efforts to silence the issue went awry. In the end, the CEO of EasyBuy was removed, and New Oriental founder and chairman Yu Minhong (俞敏洪) stepped in to try to alleviate the marketing disaster by hosting a live stream jointly with Dong.

Online discussions continue, with some pointing out that this reveals a power struggle between big individual influencers and the traditional corporate structure under the influencer economy. The recent support for Dong indicates that e-commerce platforms need to carefully consider how they handle their most well-known employees. Although these influencers have grown through the platform, efforts to limit their influence might backfire and result in greater losses. The key lesson here is that companies should never turn against their most beloved underdogs, as it may come back to bite them in the ass.

 

What’s Noteworthy

Small news with big impact

Zhang Xuefeng and Liberal Arts

Oops, he did it again. Chinese educational internet influencer and exam prep coach Zhang Xuefeng (张雪峰) recently stirred up another trending discussion by seemingly belittling liberal arts during a livestream. He claimed that having a Liberal Arts Degree is equivalent to ending up in a lower status within the service industry.

Not too long ago, Zhang already caused some controversy by strongly discouraging Chinese youth from pursuing a degree in journalism.

This time again, many people are offended by Zhang’s remarks, suggesting it is wrong and extreme of him to lump all liberal arts majors together. However, there are also those who agree, saying that choosing an educational route in science and engineering is more fruitful. The numbers also indicate that science and engineering graduates are much more likely to be employed after getting their degree than liberal arts graduates.

Zhang Xuefeng later attempted to clarify his comments and offered a quasi-apology by wearing a T-shirt saying ‘sorry.’ He emphasized that he did not intend to criticize the service industry, expressing that there is nothing inherently wrong with being a part of it. Instead, he just wants people to be realistic about their expectations when choosing their educational paths.

Zhang’s comments are especially impactful due to a record number of Chinese college graduates entering the job market while facing bleak employment outlooks. In this light, picking the right educational path has become an extra important and weighty issue for both students and their parents.

 

The latest buzz in arts & pop culture

MayDay Alleged Lipsync Incident

The question of whether the members of the Taiwanese pop band Mayday lip-synced during their concert on the Chinese mainland has stirred up discussions on Chinese social media, amassing millions of views recently. The popular band performed in Shanghai on November 16, but speculations about lip-syncing arose when some concertgoers shared videos on social media, casting doubt on whether they had sung live.

This story became especially big when one music blogger, Shenglixue (@声理学) used specific software to analyze the videos, asserting that the singers were lip-syncing. The issue gained so much attention because lip-syncing during performances, or pretending to play musical instruments, goes against the guidelines issued by the government-backed China Association of Performing Arts and is considered a form of deception.

However, the band denied allegations of not singing live, labeling the rumors as “malicious slander.” Their concert in Paris was also livestreamed last week, allowing attentive listeners to occasionally hear off-key notes that were definitely not lip-synced. Earlier this week, a veteran music agent and associate professor from Taiwan’s Nantai University’s Department of Popular Music Industry also weighed in on the issue, refuting the lip-syncing allegations.

The music blogger who initially published the allegations has vowed not to post about Mayday anymore, as his personal details, including his mum’s name and photos, were leaked online by doxers.

 

What’s Memorable

Best reads from the archive

Increasing International Attention for Nanjing Massacre

As Weibo commemorates the Nanjing Massacre this week, we revisit an article from last year about an American pawn shop owner discovering potentially unseen photos from this particularly gruesome chapter of the Second Sino-Japanese War.

When a TikTok video showcasing these images went viral, Chinese netizens were astonished by how little awareness Western social media users had about the events during the Japanese invasion of Nanjing in 1937. While it remained uncertain whether the photos found by the pawn shop owner were genuinely previously undiscovered images of Nanjing, the entire incident ultimately shifted towards fostering greater international awareness of this historical tragedy.

Read more

 

Weibo Word of the Week

The catchword to know

“Rat-Type Handsome Guy” | Our Weibo Word of the Week is “Rat-Type Handsome Guy” (shǔ xì shuài gē 鼠系帅哥).

The term “Rat-Type Handsome Guy” (鼠系帅哥) has actually been around for some time, but attracted more attention on Chinese social media recently. The word is part of a group of other terms to describe popular aesthetics of famous men with features resembling animals.

In 2022, for example, the “Monkey-Type Handsomes” (猴系帅哥) were especially popular. The term was used to describe the kind of Chinese celebrities who were undeniably handsome and also showed some resemblance to monkeys due to their strong brow ridges, narrow and long face, thin upper lip, and prominent T-zone.

When categorizing handsome men in China’s entertainment industry into animal-types, from monkeys to snakes, from dogs to birds, it is not always only about facial features but also about a certain air or vibe (氛围感) that surrounds an idol. A loyal and cute dog-like vibe, a calm and strong ox-like feeling, or a sharp and sexy cat-like character.

Thi year, the ‘rat-like’ handsome men have been more in vogue. They have small eyes, a pointed jaw and a small mouth. Although not all actors who are rat-like are deemed handsome, those that are handsome are all the more rare – and popular.

Chinese actor Yang Di (杨迪) went trending for being a representative of the “Rat-Type Handsome Guy” (鼠系帅哥) recently. Although he himself proudly posted about it on Weibo, there are also many netizens who think that being ‘rat like’ is actually not really attractive and not worth boasting about.

 
This is an on-site version of the Weibo Watch newsletter by What’s on Weibo. Missed last week’s newsletter? Find it here. If you are already subscribed to What’s on Weibo but are not yet receiving this newsletter in your inbox, please contact us directly to let us know.

Stories that are authored by the What's on Weibo Team are the stories that multiple authors contributed to. Please check the names at the end of the articles to see who the authors are.

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Featured

Weibo Watch: The Land Rover Woman Controversy Explained

‘Land Rover Woman’ is more than just the Chinese equivalent of the American ‘Karen’ meme. Understand why this viral story is shaking things up, and read about the trending topics that matter this week.

Manya Koetse

Published

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PREMIUM NEWSLETTER | ISSUE #36

This week’s newsletter:

◼︎ 1. Editor’s Note – Landrover Woman Controversy
◼︎ 2. What’s New and Noteworthy – A closer look at featured stories
◼︎ 3. What’s Trending – Hot highlights
◼︎ 4. What’s Noteworthy – South Korean women ask for help on Weibo
◼︎ 6. What’s Popular – The contagious success of Black Myth: Wukong
◼︎ 7. What’s Memorable – Train Tyrant Woman
◼︎ 8. Weibo Word of the Week – Armless Flying Fish

 

Dear Reader,

 

One can become a meme overnight. There are many people who could tell you all about it, from the Subway Judge to the Train Tyrant. This week, it’s ‘Land Rover Woman’ who has become the latest addition to the Chinese Lexicon of Viral Incidents.

The incident, which we detailed in our recent article, occurred on August 28. In short: a woman in a white Range Rover, complete with a Chanel logo, became enraged when another driver refused to yield as she attempted to force her way into traffic while driving in the wrong direction. In the middle of a congested road, she exited her vehicle and caused a scene. She screamed, pointed, kicked the other car, and ultimately yanked open the driver’s door of the man who blocked her path, proceeding to hit him in the face. She then drove off (see video here).

Land Rover Woman during the incident.

The man, blood dripping from his nose, remained calm and did not retaliate, explaining afterward that he chose not to strike back because his children were in the back seat. The woman, identified as 36-year-old Wang from Qingdao’s Laoshan district, was subsequently handed 10 days of administrative detention and fined 1,000 yuan (approximately $140).

As footage of the incident went viral on Chinese social media, it sparked widespread debate.

The man, later revealed to be a former member of the military, spoke to reporters a day after the altercation, stating that it had left him not only physically hurt but also mentally distressed. He announced that he was preparing to take legal action against the woman and would not accept mediation.

The man, Lin, received overwhelming support from Chinese netizens, who saw the situation as an injustice on multiple levels.

Gender Dynamics

The woman physically assaulted the man, who chose not to defend himself—not because he couldn’t, but because of social norms, his responsibilities as a father, and his background in the military.

This dynamic has triggered discussions about the double standards in how aggression is viewed depending on gender and how a “real man” (真汉子) would and should respond in such a situation.

Some commenters suggested that the man “lost face” by being hit by a woman without fighting back, especially given his military background. Others argued the opposite, saying his restraint proved he truly was a “real man.”

Regardless, both perspectives agree that Chinese societal norms put the man in an unfair, vulnerable position.

Social Privilege

A major factor in the controversy revolves around social privilege. The woman’s entitled behavior—saying “So what if I hit you?” (“打你怎么了”)—and her driving a luxury 1.3 million yuan ($180,000) Range Rover with a Chanel logo contrasted sharply with Lin, a decommissioned soldier running a local guesthouse who was simply traveling with his children.

Many netizens saw this as a clear example of social class injustice, a power imbalance between a wealthy woman and a working-class man. Wang’s sense of entitlement allowed her to believe she could act violently without facing real consequences. The outrage was further amplified by Lin’s former military service, a profession meant to protect others, making the incident feel even more unjust.

Legal Disparities

Perhaps the biggest point of contention in the Land Rover Woman controversy is the perceived leniency of the punishment. The woman received 10 days of administrative detention and a small fine, but many netizens feel her actions amount to disorderly behavior (“picking quarrels and provoking trouble” 寻衅滋事罪), which has seen far harsher penalties in cases with less public impact.

The light sentence is viewed by many as a failure of the legal system to adequately address the severity of the incident, especially given the public nature of the attack and its broader social implications.

This has led to people seeking justice in their own ways. Some people started calling the Qingdao city hotline, directly expressing concerns to local authorities that the sentence given to ‘Land Rover Woman’ is too lenient. Others took matters into their own hands through digital vigilantism, attempting to track Wang’s whereabouts to ensure she was being properly detained. Earlier this week, her license plate went viral, with livestreamers filming her car as it was spotted in the streets.

Beyond the “Karen” Meme

As this incident has sparked online conversations about fairness and accountability, ‘Land Rover Woman’ has also become an internet meme.

With her black face mask, summer hat, long hair and white dress, she has become a recognizable figure, embodying the kind of woman everyone loves to hate. She’s poppping up in various photoshopped images and AI-generated videos. Even car stickers have been made featuring her image alongside the now infamous quote, “So what if I hit you?””1

Various “Land Rover Woman” AI-generated images published on Xiaohongsu.

Car sticker “So What If I Hit You?”

‘Land Rover Woman’ is more than just the Chinese equivalent of the American “Karen” meme, which depicts a stereotypically entitled, middle-aged white woman who often complains or picks fights. Land Rover Woman is not just entitled and rich, she also embodies netizens’ frustration over what they see as an imbalance in how justice is applied across gender and social class.

‘Film poster’ published on Weibo: “逆行的血案“: “The Bloody Wrong-Way Incident”

Turning her into a meme has become a form of social critique. By making Land Rover Woman part of China’s larger digital discourse, it has also become a way for netizens to seek justice. For Wang, becoming an internet meme and a target of public outrage is likely to have a far greater impact on her daily life than a ten-day detention.

Miranda Barnes contributed to the compilation and interpretation of some topics featured in this newsletter. Ruixin Zhang has authored the ‘What’s Noteworthy’ section.

Personal Note: I’ll be traveling in China for the next two weeks, so the upcoming newsletter might arrive a bit later than usual. However, rest assured, I’ll return with fresh insights. Not long ago, I covered the ‘robotaxi revolution’ in Wuhan, now the world’s largest city for driverless taxis. I’ll be heading there to explore the latest AI trends and see the developments firsthand. Have any specific questions about robotaxis? Let me know!

Best,
Manya Koetse
(@manyapan)

1 AI images from Xiaohongshu by AI老白, 忙到七点的麻辣香锅, 视野洞见PPT. Car sticker images by 小文分享.

 

 

A closer look at featured stories

The Paralympic File | Following China’s golden success at the 2024 Paris Olympics, the spotlight now shifts to the Paralympics (残奥会), running from August 28 to September 8, 2024. While not as widely followed as the Olympics, the Paralympics still garnered significant attention on Chinese social media, where many athletes are celebrated not so much as national heroes, but as champions of their home regions.

Read more
 

Road Rage | What possessed the female driver of a Land Rover to drive against traffic, cut in line, and assault another driver? This incident has dominated trending topics on Chinese social media over the past week—not just because of the woman’s behavior, but also because of how the victim responded and the legal fallout. See article, video link included.

Read more
 

Bump in the Road | A viral court case in China has sparked debate after a female employee was fired shortly after announcing her pregnancy. While the company cited “poor performance,” the courts ruled in her favor. The case highlights the ongoing issue of pregnancy discrimination in Chinese workplaces, but also reveals the mixed feelings people have about women who may be seen as taking advantage of the system.

Read more

 

What’s Trending

A recap of hot highlights and online discussions

 
🛑 Edible Oil Scandal Update & Goji Controversy

On August 25, China’s State Council Food Safety Office, alongside several other government agencies, released the results of their investigation into a cooking oil scandal that shocked the nation earlier this year. The scandal involved edible oil being transported in tankers that had previously carried chemicals and waste, raising serious food safety concerns. The investigation uncovered multiple violations of food safety laws across Hebei, Tianjin, Inner Mongolia, and Shaanxi, including failures to properly clean tankers before transporting food products and attempts to cover up these actions. Nationwide inspections reportedly have not found similar issues in other regions so far. The government has since imposed significant penalties, including a $400,000 fine on Sinograin Oil and a total of $1.1 million in fines on six other logistics and edible oil companies. Additionally, criminal charges have been filed against two drivers involved in the illegal activities.

While people are still concerned about the safety of their cooking oil, another food safety controversy has popped up again. CCTV-2 recently exposed that some merchants in Gansu have been illegally using industrial sulfur to fumigate goji berries to enhance their appearance and boost profits. Industrial sulfur, which contains high levels of arsenic, is not approved for food processing. Though the berries may look appealing, they are toxic, further fueling netizens’ fears about hidden dangers in other food products.

 
💍 Huang Zitao’s Three Years of Mourning

Chinese celebrity Huang Zitao (黄子韬) has been the center of attention lately. The former EXO member recently announced his engagement to fellow singer Xu Yiyang (徐艺洋). Both artists appeared on the reality show Dare Or Not, where Huang’s proposal to Xu was featured in the final episode. The couple had publicly confirmed their relationship in July, following years of dating rumors.

It has now come to light that Huang Zitao allegedly chose to observe a three-year mourning period in honor of his late father before announcing any major personal news. After the mourning period ended, he began preparing to publicly share his relationship and marriage plans. Huang’s father unexpectedly passed away in 2020, and the revelation about Huang observing a mourning period has sparked conversations about upholding traditional family values. However, some skeptical voices suggest that Huang is only using filial piety as a way to explain why he previously denied being in a relationship.

 
🙏 Man Killed at Gaomi Nightmarket

A shocking incident took place on August 28th in Gaomi (高密), a county-level city in eastern China’s Shandong Province. Videos shared online captured how a seemingly minor argument between two men at a night market escalated into a horrifying tragedy.

Initially, the altercation seemed minor, as a man argued with a market vendor who was there with his wife and child. However, the situation took a tragic turn when the man suddenly grabbed a large knife and fatally attacked the vendor in front of his family and numerous bystanders. The man was decapitated in the attack. Police have urged people to stop sharing videos of the incident. The attacker, a 36-year-old local, has been detained. Social media discussions have largely centered on the idea that the crime occurred in a moment of uncontrollable rage. While one life was lost and another family devastated, the lives of the wife and young son, who witnessed the horrific killing of their husband and dad, will be forever changed.

 
🐸 From Eyelid Surgery to Sad Frog

“How am I supposed to face people looking like this?” The story of a certain Ms. Yuan from Guiyang went top trending on Weibo recently. The Chinese woman spent 20,000 yuan ($2820) on a double eyelid surgery, a procedure that creates a crease in the upper eyelid to give the appearance of larger, more defined eyes – it’s very popular among women in East Asia for cosmetic reasons. However, in this case, the procedure turned out differently than expected.

The procedure was poorly executed and had created an overly wide crease, which gave the woman’s eyes a somewhat exaggerated, bulging appearance. “I look like a sad frog,” the woman told reporters. She made the news after filing an official complaint about the wide crease. The topic became popular because the “Sad frog” is a well-known online meme, but others also took this news as a warning: be careful about choosing a reputable clinic for cosmetic surgeries.

 
0-7 Soccer Match Between China and Japan

One Weibo hashtag about China’s national soccer team losing 0-7 to Japan in the third round of the 2026 World Cup Asian qualifiers garnered over 360 million views in a single day on Thursday (#国足0比7日本#). Regardless of what is said about the spirit of sports, soccer inevitably gets dragged into the political arena, and in the case of China versus Japan, this match is particularly sensitive for Chinese audiences, bringing up associations of national pride linked to historical conflicts and more recent geopolitical tensions. Perhaps losing wasn’t the biggest issue, but losing with a 0-7 score—the biggest-ever loss to Japan in Chinese soccer—certainly was.

On Weibo, many found the outcome of the match unacceptable, not just because it was against Japan, but because they felt China’s overall performance was disappointing and ill-prepared for Japan’s attacking strategies. All things considered, 0-7 isn’t too bad—there was a trending match in 2014 during the Beijing Cup between Haidian and Fangshan junior teams that ended with a 47-0 score.

 

What’s Noteworthy

Small news with big impact

An unusual plea recently appeared on Weibo as several South Korean accounts urgently called for help. Using translation tools, these women reached out to Chinese netizens, raising awareness and seeking support to combat the sexual exploitation of girls and women in South Korea related to the ongoing “Deepfake Room” scandal.

The deepfake scandal centers around online chat groups where AI was used to generate countless pornographic images by manipulating real photos of South Korean female students and schoolgirls, all without their consent. These images were then shared in Telegram chatrooms, some with thousands of members—one reportedly had 220,000 participants. The scandal has ignited national outrage, with growing calls for stricter regulations on apps like Telegram and harsher punishments for those involved.

These posts quickly gained significant attention on Chinese social media, sparking discussions about similar issues in China, such as the widespread problem of men secretly filming women with hidden cameras in places like dressing rooms and public transport, with the footage often shared online. Many Chinese netizens voiced their support, urging East Asian women to stand together and protect each other from such threats.

 

The latest buzz in arts, marketing & pop culture

The success of the Chinese game Black Myth: Wukong (黑神话悟空) continues to snowball, becoming a true national sensation. Officially released on August 20 after years in development, the game has exceeded all expectations. Within an hour of its release, it topped Steam’s “Most Played” list, with over 2 million concurrent players.

According to recent data, the game, based on the classic Chinese tale Journey to the West, has been selling around 400,000 copies per day on the American gaming platform Steam over the past two weeks, with no signs of slowing down.

Chinese brands and tourism sites are also benefiting from the success of Black Myth: Wukong, China’s first major ‘AAA’ blockbuster game. The Luckin Coffee chain collaborated with the game to launch a special drink and merchandise. The collaboration drew huge crowds, and the merchandise sold out nationwide in seconds, reportedly almost crashing Luckin’s system. Various scenic sites in Shanxi that appear in the game, from temples to gorges, have also seen a significant boost in tourism.

 

What’s Memorable

Best reads from the archive

In light of the Land Rover Woman controversy, our archive pick this week takes us back to a popular story from September 2018. A female passenger’s refusal to give up her seat on a high-speed train ignited a wave of reactions on Chinese social media. Dubbed the “High-Speed Train Tyrant Woman” (#高铁霸座女#), her rude behavior quickly went viral. Netizens drew comparisons to a similar incident involving a male passenger earlier that year, sparking a flood of memes featuring the two “train tyrants.”

Read more
 

Weibo Word of the Week

The catchword to know

Armless Flying Fish | Our Weibo word of the week is 无臂飞鱼 (wú bì fēi yú), which translates to ‘Armless Flying Fish.’

During the Paralympics, some Chinese athletes have been nicknamed “Armless Flying Fish” by Chinese netizens and media to metaphorically describe their extraordinary ability to “fly” underwater despite their disabilities.

The athlete currently receiving the most attention with this nickname is Para swimmer Guo Jincheng (郭金城), who won five medals, including three gold, at the Paris 2024 Paralympics. The 23-year-old from Hebei Province lost both arms in an accident at the age of five. Since joining the swim team at age 12, Guo has trained nearly every day, focusing not only on body strength but also on breathing techniques to help him swim longer without needing to come up for air.

Another Chinese para athlete, Lu Dong (卢冬), has also been dubbed the ‘Armless Flying Fish’ for her incredible speed in the water despite her disability. At 32, Lu continues to excel—having already won numerous medals throughout her career.

Para swimmer Yuan Weiyi (袁伟译) is another athlete who has earned the “Armless Flying Fish” nickname for transcending boundaries and winning multiple medals over the course of his career.

The original ‘Armless Flying Fish’ is Chinese swimmer Zheng Tao (郑涛), who set a world record by winning four gold medals at the Tokyo 2020 Paralympics. Zheng lost his arms due to an electric shock when he was a child but did not let this prevent him from achieving remarkable success.

This is an on-site version of the Weibo Watch newsletter by What’s on Weibo. Missed last week’s newsletter? Find it here. If you are already subscribed to What’s on Weibo but are not yet receiving this newsletter in your inbox, please contact us directly to let us know.

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China Memes & Viral

Weibo Watch: Going the Wrong Way

About how one delivery driver’s plea for leniency shed light on challenges and struggles faced by millions of food delivery workers, and more must-know trends.

Manya Koetse

Published

on

PREMIUM NEWSLETTER | ISSUE #35

This week’s newsletter:

◼︎ 1. Editor’s Note – Going the wrong way
◼︎ 2. What’s New and Noteworthy – A closer look at featured stories
◼︎ 3. What’s Trending – Hot highlights
◼︎ 4. What’s Noteworthy – Young woman’s lonely death in rented apartment
◼︎ 6. What’s Popular – Fan Zhendong’s pluche toys
◼︎ 7. What’s Memorable – Ren Zhiqiang’s Weibo exit
◼︎ 8. Weibo Word of the Week – Fandom-ization
 

Dear Reader,

 

“Apology! Apology!” Dozens of delivery drivers chanted, standing together in front of Hangzhou’s Xixi Century Square. The group of workers, mostly men, had gathered in front of the complex after learning about an incident that took place just hours earlier.

One of their colleagues, a young delivery driver for the Meituan platform named Wang, had accidentally damaged a fence while trying to enter the complex to deliver a food order on August 12. The security guard stopped him and allegedly demanded 200 yuan ($28) in compensation. Onlookers captured a video showing Wang kneeling before the guard, pleading for leniency. He could not afford the fee nor the kerfuffle—it was peak lunch hour, and he needed to deliver his order on time.

The image that went viral on the afternoon of August 12.

The incident immediately went viral in WeChat groups.1 The image of the delivery driver on his knees, hands in his lap, helplessly looking up at the security guard, resonated with many delivery workers, sparking anger. Members of the delivery community decided to gather at the scene and protest the way their colleague had been treated.

As more delivery drivers arrived, tensions escalated (video). At least twenty police officers, including a specialized police unit, were called in to deescalate the situation, and the security guard was rushed away for his own safety.

That same night, local authorities issued a notification about the incident, urging people to remain calm and show more tolerance and understanding during these blazing hot summer days.

But the simmering tension beneath the surface runs deeper than just the summer heat.

In recent years, many viral videos have captured the hardships faced by Chinese food delivery workers, who endure scorching heat, heavy rain, and thunderstorms to deliver their orders. On August 21, a delivery driver in Pingyang collapsed while picking up a food order at a restaurant but insisted on completing the delivery (he was eventually taken to the hospital by ambulance). Other videos on platforms like Douyin show delivery riders breaking down during work.

The pressure they face is real, and the work they do is intense. China’s main food delivery platforms, Meituan and Ele.me, backed by tech giants Tencent and Alibaba, employ a combined 10 million delivery drivers. Their daily work is monitored by algorithmic management tools. The workload is high, the overwork is severe, the income is low, and the conditions are often unsafe.

Most of these workers are lower-educated migrant workers from rural areas who were already in vulnerable positions before taking these jobs. They face challenges such as limited job opportunities, inadequate medical care, poor nutrition, and sometimes language barriers or social alienation in China’s urban jungle.2 The digital control makes their work stressful—a late order or bad review can cost them income.

Recent studies show that these factors make China’s food delivery drivers highly susceptible to anxiety and depression. One study focusing on urban delivery drivers in Shanghai found that 46% of the drivers surveyed reported anxiety symptoms, and 18% experienced depression.3

While the recent Hangzhou incident and other viral moments have drawn attention to the stressful working conditions and weak social status of China’s food delivery workers, a new Chinese movie presents a different perspective on the gig economy.

One of the movie posters for Upstream (2024).

Upstream “逆行人生” (Nìxíng Rénshēng), a movie by director and star actor Xu Zheng (徐峥), was released on August 9. The story revolves around former programmer Gao Zhilei—played by Xu himself—who loses his job and savings. To support his family and ill father, he takes up a job as a delivery worker to survive.

The Chinese title of the movie, 逆行人生, translates to “a life against the current.” The term 逆行 (nìxíng) literally means ‘to go the wrong way’ or ‘to move in the opposite direction,’ and it has been translated as ‘upstream’ in this case. Since early 2020, Chinese state media have used the term 逆行者 nìxíngzhě, “those going against the tide” to refer to frontline workers and everyday heroes who made significant contributions or sacrifices for society, particularly during the pandemic or in emergencies such as forest fires.

Although Upstream does highlight some of the struggles faced by Chinese gig workers, it is largely a feel-good movie that avoids a deeper exploration of the marginalized status and precarious work conditions of gig workers. The title and story align with the narrative promoted by official media about China’s food delivery workers, especially during the pandemic when their work was extra demanding. Instead of lobbying for better labor conditions, they are praised as heroic and altruistic; as noble national heroes who act for the greater good. As one driver quoted in a study by Hui Huang put it: “They treat us as heroes in the media, but as slaves in reality.”4

This sentiment also plays a role in the public’s reception of Upstream, as discussed in a recent article by Sixth Tone. Many feel that the film exploits the struggles of China’s gig workers for entertainment and profit rather than genuinely advocating for their rights and well-being. Turning such harsh realities into a feel-good narrative is seen by some as “the wrong way” rather than “upstream.” Some have even described it as “rich people acting poor and making the poor pay for it.”

One Zhihu user placed the actual film poster next to an alternative version featuring delivery driver Wang in a vulnerable, knee-down position, which powerfully symbolizes how many delivery drivers perceive their weak status in society. The official poster says, “August 9 – auspicious/timely delivery,” while the alternative poster states, “August 12 – delivery not possible.”

Photo uploaded by 芒果味跃迁引擎 on Zhihu

However, there is an upside to the heightened attention on China’s food delivery workers: increased awareness. For example, the absurdity of relying on algorithms for their work is now sparking important discussions.

Delivery algorithms put pressure on riders by calculating precise delivery times based on ideal conditions, leaving little room for traffic delays, staircases, extreme weather, or restaurant preparation times. Riders can get caught in “algorithm traps” (算法陷阱) because the faster they work, the stricter the algorithm tightens delivery windows, and they may face penalties or reduced earnings if they fail to meet the expected times.

The fact that, through Upstream and the Hangzhou incident, people are now acknowledging the pressure that Meituan and Ele.me drivers face under such digital systems is already a big improvement from 2019, when debates centered on whether or not you should say “thank you” to acknowledge the service provided by delivery drivers.

“Maybe some parts of this film don’t fully connect with reality,” author Yan Lingyang (晏凌羊) wrote on Weibo about Upstream: “But under the current system, I think it’s already quite daring. It reflects various issues such as the economic downturn, housing bubbles, corporate burnout [involution], low wages for grassroots workers, lack of rights protection, and algorithm traps.”

Chinese blogger Cui Zijian (崔紫剑) recently also spoke out against the exploitation of drivers by platform companies, arguing that algorithms should be improved and suggesting that delivery riders be included in unions.

While the reception of Upstream and the Hangzhou delivery driver protest might seem to indicate that things are going the wrong way, the increased awareness actually points in the right direction—toward greater understanding of the challenging situation faced by millions of workers.

I’d love to dive deeper into topics such as these that are so relevant in everyday society and show how digital platforms impact the lives of people. Since I’m always reporting the latest trends, it often leaves little room for the more in-depth articles and overviews I’d love to write for you about the issues behind China’s hot topics & tech developments. Because of this, I’ve decided to gradually shift my focus toward deeper dives instead of shorter trend articles for What’s on Weibo. I’ll still provide timely updates on the latest trends through the Weibo Watch newsletter. I’m currently brainstorming how to make this transition, and I’ll keep you involved as I work on continuing to deliver insightful content. Finding the right balance between covering current trends and providing more contextual analyses can be challenging, but I can’t complain—thankfully, no algorithms are chasing me.

Miranda Barnes has contributed to the compilation and interpretation of the topics featured in this week’s newsletter. Ruixin Zhang has authored the insightful fan culture article, and contributed to the word of the week. As always, if you have any observations or ideas you’d like to share, please don’t hesitate to reach out to me.

Best,
Manya Koetse
(@manyapan)

1 The initial story that went viral in WeChat groups (links of screenshots) claimed that the delivery driver was a woman, and that the security guard had forced her to kneel. This detail intensified the outrage. However, it was later revealed that the driver was actually a thin, male worker who knelt voluntarily, in hopes of speeding up the process.

2 See Peng, Yuxun, et al., “Status and Determinants of Symptoms of Anxiety and Depression among Food Delivery Drivers in Shanghai, China,” International Journal of Environmental Research and Public Health 19, no. 20 (2022): 1; and Hui Huang, “Riders on the Storm: Amplified Platform Precarity and the Impact of COVID-19 on Online Food-delivery Drivers in China,” Journal of Contemporary China 31, no. 135 (2022): 351, 363.

3 See Peng, Yuxun, et al., “Status and Determinants of Symptoms of Anxiety and Depression among Food Delivery Drivers in Shanghai, China,” International Journal of Environmental Research and Public Health 19, no. 20 (2022): 10.

4 See Huang Hui, “Riders on the Storm: Amplified Platform Precarity and the Impact of COVID-19 on Online Food-delivery Drivers in China,” Journal of Contemporary China 31, no. 135 (2022): 363.

 

 

A closer look at featured stories

Ping Pong Fandom | The table tennis final between Chen Meng and Sun Yingsha in Paris exposed troubling fan dynamics, sparking discussions on the clash between fandom culture & the Olympic spirit. Read our latest on the influence of fandom culture in Chinese table tennis 🏓 🔗

Read more
 

The Big Olympic File | Before the Paralympics will start on August 28, time to reflect on what happened during the Olympics. We reported and wrapped it up! Capturing all the must-know medals and online discussions happening on the sidelines of the Olympics, here’s the What’s on Weibo China at Paris 2024 Olympic File.

Read more
 

Medals and Memes | The 2024 Paris Olympics captivated Chinese social media, not just for the gold medal victories but also for the many moments that unfolded on the sidelines. Here are the 10 most popular ones.

Read more
 

The Human Bone Controversy | Chinese online media was flooded with 404 errors earlier this month as many of the articles published about the human bone scandal—where the Chinese company Shanxi Aorui illegally acquired thousands of corpses to produce bone graft materials sold to hospitals—were taken offline. From 2015-2023, Shanxi Aorui forged body donation registration forms and other documents to purchase corpses from hospitals, funeral homes and crematoriums to produce bone implant materials sold to hospitals.

Read more
 

 

What’s Trending

A recap of hot highlights and online discussions

 
🐒 Black Myth Wukong

A Chinese game that has been in development for over four years is top trending on Weibo this week. More than that: it’s a national sensation. Black Myth: Wukong (黑神话悟空) was officially released on August 20, surpassing all expectations. Within an hour of its release, it topped the “Most Played” list on Steam, with over 2 million concurrent players.

Developed by Game Science, a startup founded by former Tencent employees, Black Myth: Wukong draws inspiration from the classic Chinese novel Journey to the West. This epic tale, filled with heroes and demons, follows the supernatural monkey Sun Wukong as he accompanies the Tang dynasty monk Xuanzang on a pilgrimage to India to obtain Buddhist sūtras (holy scriptures). The game focuses on Sun Wukong’s story after this journey. Black Myth: Wukong has been such a massive success that anything associated with it is also going viral—a merchandise collaboration with Luckin Coffee sold out instantly.

 
🥇 Olympic Heroes Hailed at Home

China’s Olympic champions, including Quan Hongchan (全红婵), who we also discussed in our last newsletter, have received warm welcomes home as their hometowns were transformed into temporary pilgrimage sites, complete with medal ceremonies and huge posters. There have been many touching moments during the champions’ return. For example, Boxing Gold medalist Wu Yu jumped into her mom’s arms and cried like a little kid after returning from her Paris adventure.

In addition to the warm receptions in their hometowns, the champions were also honored in Beijing at the Great Hall of the People, where Xi Jinping met with the athletes on August 20 and praised them for their performance and sportsmanship throughout the Paris Games. A related hashtag has garnered 360 million views on Weibo ( #中国体育代表团总结大会举行#)

 
🚨 Magic Carpet Ride Gone Wrong

The “magic carpet ride” at the popular Detian Waterfall scenic area in Guangxi’s Chongzuo drew significant attention on social media earlier this month after a malfunction led to tragic consequences. This attraction, designed to transport visitors up the mountain as they sit backward on a moving belt, suddenly malfunctioned on August 10, causing passengers to slide uncontrollably downwards (here you can see how the attraction normally operates).

The accident resulted in one tourist’s death and injuries to 60 others. A joint investigation team was established to determine the cause of the incident. Preliminary findings suggest that a steel buckle at the belt’s joint broke, causing the belt to rapidly slide downward. With passengers spaced about a meter apart on the conveyor belt, the sudden movement led to collisions, with some individuals being crushed, particularly at the lower end. Those responsible for the attraction’s operation and maintenance have been detained in accordance with the law for their roles in the incident, which will be further investigated.

 
🍵 Eileen Gu Controversy

Whether it’s her athletic career or personal life, Eileen Gu (谷爱凌) always seems to find herself trending in China. The American-born freestyle skier and gold medalist who represented China at the 2022 Beijing Olympics sparked discussions during the Paris Olympics due to her connection with Léon Marchand, the renowned French Olympic swimmer. Marchand faced significant backlash on Chinese social media after being accused of ignoring a handshake from Team China’s coach Zhu Zhigen (朱志根). A brief video of the incident went viral, showing the Chinese coach approaching Marchand to congratulate him, only for Marchand to seemingly ignore him and walk away.

Amid the controversy, netizens noticed that Gu, who had previously interacted with Marchand online, deleted her comments on his Instagram, including a compliment on his latest Olympic victory (“incredible”) (#谷爱凌删了给马尔尚的所有ins评论#). However, when videos surfaced of Gu dancing closely with Marchand, she was accused of being two-faced or insincere. While some initially saw her deletion of the interactions as a patriotic gesture, many now believe she was simply being opportunistic.

But Gu is clapping back at her haters, suggesting that she can never please everyone. When someone called her out for being “a traitor” to her country, Gu reportedly replied, “Which one?” The issue of Gu’s nationality has been a somewhat sensitive topic since she first represented China, with many questioning whether she holds a Chinese or American passport (as China does not recognize dual nationality). Gu’s previous statement, “I’m American when in the US and Chinese when in China,” has also triggered dissatisfaction among Chinese audiences. On Instagram, she has now confronted her haters: “In the past five years, I’ve won 39 medals representing China and spoken out for China and women on the world stage. What have the haters done for the country?”

 
💍 New Marriage Rules

A revised draft regulation on marriage registration introduced by China’s Ministry of Civil Affairs last week has sparked significant online discussion. One notable change is that couples will no longer need their hukou, or household register, to get married. Traditionally, this document is often held by parents, meaning that those who wish to marry had to obtain it—essentially seeking parental approval. By removing this requirement, the process is simplified, giving individuals more freedom to marry, even if their parents disagree.

However, the draft regulation is drawing criticism, primarily due to the inclusion of a 30-day cooling-off period for divorce. This cooling-off period (“冷静期”) allows either party to withdraw their divorce application within 30 days of filing. Although introduced in a draft as early as 2018, it continues to generate debate. Many feel that while the revision appears to grant more freedom in marriage, it restricts the freedom to divorce in a timely manner. Some say this is like a “loose entry, strict exit” (宽进严出) policy, similar to Chinese university admissions. One popular comment called it “fake freedom.” The draft regulation is open for public feedback until September 11.

 
🚴 Discussions over Cycling Boy’s Death

A tragic incident in Hebei has sparked significant online discussions. In Rongcheng County, an eleven-year-old boy who was cycling with his father in a group of cyclists fell down and was run over by a car coming from the opposite direction. A dashcam video captured the group riding in the middle of the road, leaving the oncoming vehicle with little room or time to avoid the collision. The boy succumbed to his injuries shortly after the accident.

The incident has led to broader debates about the father’s responsibility. According to road safety laws, the eleven-year-old should not have been cycling on a public road, especially not in the middle of it. The situation is further complicated by reports that people had previously warned the father about the dangers of bringing his young son on high-speed cycling trips, warnings which he allegedly ignored. Although the father initially attempted to shift the blame onto the driver for speeding, public opinion has largely condemned him for being irresponsible, with devastating consequences.

 
🇨🇳 Chinese Flag Controversy

A hotel in Paris, part of a Taiwanese chain, became the center of online attention this August after it failed to include the Chinese flag in its Olympic-themed decorations. The issue was brought to light by a Chinese influencer who posted a video accusing the Evergreen Laurel Hotel (长荣桂冠酒店) of refusing to display the Chinese flag, even after the influencer offered to provide one. The incident sparked significant backlash, leading domestic travel platforms like Ctrip and Meituan to delist the hotel’s booking options, including those at its Shanghai location. The hotel eventually issued an apology, but many netizens found it too vague, as it did not directly address the flag incident, instead focusing on general dissatisfaction with their decorations. The Chinese Embassy in France has since commented on the issue, expressing support for Chinese people, both at home and abroad, in their efforts to “remain united and uphold patriotic values.”

 

What’s Noteworthy

Small news with big impact

The WeChat account Zhenguan (贞观) reported on August 16 about a tragic incident involving a 33-year-old woman from a small, impoverished village in Ningxia who died alone in her rented 30th-floor apartment in Xi’an. Her body was not discovered for a long time, and by the time it was found, it had decomposed to the point of being unrecognizable. In the article, titled “A Women From Out of Town Died in the Apartment I Rented Out” (“一个外地女孩,死在了我出租的公寓”), which has since been deleted, a landlord shares their story of how they discovered the single young woman had died inside the studio apartment. The article paints a picture of a once-bright rural girl who became disillusioned as the competitive educational system and the pressures of city life crushed her spirit. The woman, who depended on her family’s financial support, hadn’t ordered or cooked any food for nearly twenty days since she was last seen in May, suggesting she most likely starved to death in her apartment.

The article quickly went viral over the weekend. The incident, which allegedly took place during the summer, resonated with people as they began filling in the gaps of the story with their own interpretations. They felt for the woman, who had worked hard in life but had found herself unable to live up to expectations. Some saw the young woman’s story as a tragic reflection of the struggles in contemporary Chinese society. Some blamed city life, others blamed rural culture. But many also doubted the story’s authenticity.

After Chinese media outlets like Zhengzai Xinwen (正在新闻) began investigating the matter, it was revealed that some details in the story were inaccurate. The incident did not occur in Xi’an but in Xianyang. People from the woman’s hometown mentioned that she was socially withdrawn and may have struggled with mental health issues, though she was never formally diagnosed. Local police did confirm that the incident is real and that it is still under investigation by a local branch of the Xianyang Public Security Bureau. Regardless of the exact circumstances, the woman’s story has struck a chord, with one popular comment on Weibo stating: “There are countless others like her in society who are experiencing the same struggles. No matter what you’re going through, I hope you don’t give up on life.”

 

The latest buzz in arts, marketing & pop culture

This summer’s Olympic fever in China has been evident across various e-commerce platforms. Whether it was the sudden popularity of Zheng Qinwen’s tennis skirt or the craze over diver Quan Hongchan’s ugly animal slippers, Chinese consumers have eagerly embraced Olympic-themed shopping.

Recognizing the influence of athletes during and after the Olympics, brands have tapped into their potential by launching various collaborations. A particularly successful example is the plush paddles endorsed by Olympic table tennis star Fan Zhendong (樊振东). The 27-year-old national table tennis player, often referred to as the “National Ping Pong God” (国乒男神), not only clinched double gold in Paris but also endorses several brands, including the British Jellycat brand, which created the plush paddle toys.

One popular video shows Fan playing table tennis with the plush paddle toy, which quickly sold out after his Olympic victory. The toy was restocked twice in three days before selling out again. Many commenters praised the toy for being so cute, and in light of Wang Chuqin’s now-famous broken paddle incident, others joked that it’s a good thing the plush paddles are unbreakable.

 

What’s Memorable

Best reads from the archive

China’s well-known political and social commentator Hu Xijin (胡锡进) has been noticeably absent from Chinese social media for about a month. The former editor-in-chief of the Global Times has not posted on his account since July 27—an extraordinary, unannounced, and unexplained pause from his typically daily social media activity. In light of Hu’s sudden silence, we take a look back eight years into the What’s on Weibo archive, when another social media commentator and real estate tycoon, Ren Zhiqiang (任志强), abruptly went silent, and his account subsequently disappeared.

Read more
 

Weibo Word of the Week

The catchword to know

Fan Cultured | Our Weibo word of the week is ‘fan-cultured’ or ‘fandom-ization’ (fànquānhuà 饭圈化). While fànquān 饭圈 literally means “fan circle,” the suffix huà 化 is generally used to indicate a process of transformation or turning into something, similar to the “-ization” suffix in English.

The term fànquānhuà 饭圈化 refers to the recently much-discussed phenomenon where something—often outside the realms of entertainment—receives passionate support from people who begin to form online fan circles around it, changing the dynamics in ways that resemble the relationships between celebrity idols and their fans.

A recent example of something being “fan-cultured” or “fandom-ized” is how fans have started to form extremely strong communities around China’s table tennis stars, defending them as if they were idols. This fan behavior has been criticized by Chinese authorities, who see it as toxic fan culture that goes against the Olympic spirit (read more).

But “fandom-ization” goes beyond sports. There are also strong fan club dynamics surrounding Chinese pandas. Even inanimate objects can become “fan-cultured.” For example, the Little Forklift Truck (小叉车) that was part of the construction of the Huoshenshan emergency specialty field hospital during the early days of the Covid crisis. The construction process was live-streamed, and millions of viewers found the little truck—working tirelessly around the clock—so cute and brave that it became “fan-cultured.”

This is an on-site version of the Weibo Watch newsletter by What’s on Weibo. Missed last week’s newsletter? Find it here. If you are already subscribed to What’s on Weibo but are not yet receiving this newsletter in your inbox, please contact us directly to let us know.

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