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China Health & Science

15 Chinese Ad Campaigns That Make Abortion Procedures Look Glamorous

With pink flowers and dreamlike imageries, these prevalent advertisements promise Chinese women a fast and ‘glamorous’ abortion.

Manya Koetse

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From bus stops to magazines, advertisements of clinics promising women a 'fast' and 'painless' abortion are commonplace in China, sending out the message that terminating a pregnancy is as easy as getting your nails done.

When it is rush hour in Beijing, street marketers often pass out flyers to people around busy subway stations. Most of the time, these pamphlets promote a new neighborhood restaurant or an upcoming real estate project.

Often, however, they promote abortion procedures at a local clinic. The pink and shiny ad campaigns advertise their abortion procedures in similar ways as beauty parlors or nail salons would market their services - a phenomenon which would be unimaginable in many western countries.

China's "Abortion Culture"

The legal and moral obstacles to abortion that are ubiquitous in the US or elsewhere are much less pervasive in China, a country that has one of the highest abortion rates in the world. According to the National Health and Family Planning Commission, approximately 13 million abortions are carried out in China every year (Yang 2015).

The actual number, however, is probably much higher. The official figures do not include the abortion statistics from private clinics, nor the estimated 10 million induced abortions per year through medicine (Xinhua 2014), let alone the numbers of sex-selective abortions– a practice that has officially been illegal since 2004.

There are various reasons why China's abortion rates are so high. In "Women's Health and Abortion Culture in China: Policy, Perception, and Practice," author Naomi Bouchard describes how the "visible abortion culture" in China today is an (indirect) consequence of the 1979 Family Planning Policy (better known as the One-Child Policy), family pressure, traditional values, and insufficient sexual education (2014, 2).

Especially the last dimension leads to unplanned pregnancies, notably in young women. According to official data, 4% of China’s unmarried female teenagers experience an unplanned pregnancy, with 90% of them ending in abortion (Pan 2013). According to a doctor quoted in Bouchard's study, it is both lack of knowledge as well as embarrassment about buying condoms or other contraceptives that contributes to unplanned pregnancies in young women (2014, 17).

Thriving Abortion Industry

Besides the social factors that play an important role in China's "abortion culture," there is also the legal aspect that makes abortion procedures relatively common in the PRC. Unlike many other countries, China allows abortion for any reason (Theodorou & Sandstrom 2015).

The upper limit for legal abortions depends on circumstances. According to Hemmenki et al (2005), China's 1979 abortion law sets 28 weeks of gestation as the upper limit for pregnancy termination, although some provinces "have made their own laws stipulating the place and performer of the abortion." Other literature suggests that there is no limit fixed by statue (Jackson 2013, 423), and that abortions can take place up to the ninth month if the pregnancy is affected by severe anomalies (Deng et al 2015, 312).

All the aforementioned components have led to the existence of a thriving medical industry focused on abortion procedures in China, which comes with a strong commercial marketing of these procedures - advertised anywhere from bus stops to magazines and through flyers.

Scroll through the slider below (move arrows below) to see a selection of 15 advertisements for abortion procedures. The majority of these ads use the color pink and show young women either by themselves or with their partner. Besides addressing the women, their slogans also often speak to their partners ("If you love her, give her the best").

This Leshan clinic says “give [your] love the guarantee of safety.”

2 of 15

She’s Painless Induced Abortion

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

2 Comments

2 Comments

  1. Avatar

    Will Kemp

    December 13, 2017 at 8:17 am

    Generally a wonderful article but the section where you say that condom ads are banned in China isn’t accurate. I live in Chongqing and I can’t move for Durex Air ads at the moment. There’s a video ad in the lift of my apartment building and its being shown before films in the cinema too. Perhaps there was a change in the law?

  2. Avatar

    moxy

    March 8, 2018 at 3:23 pm

    I know this article was posted quite a while ago, but I feel like the biggest issue you didn’t hit on is that for many of the unmarried women who get pregnant, there’s really not a choice.

    If they’re unmarried, and have a kid, that child will never have a Hukou, and is pretty much considered (in the eyes of the government) to be an underworld baby. The child won’t be able to attend school or get any medical, and without initially having a hukou, they can’t do anything to change hukous later on, so pretty much fucked for life.

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China Health & Science

‘Two Sessions’ Proposed Ban on Single Women Freezing Their Eggs

Weibo talks egg freezing.

Manya Koetse

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It was the number one trending topic of the day on Weibo earlier this week: the proposal to make it illegal for hospitals and clinics in China to provide the service of freezing eggs to unmarried women.

Chinese physician Sun Wei (孙伟), National People’s Congress delegate, is the person to raise the issue of no longer allowing medical facilities in China to freeze eggs. She is the director of the Reproductive Medicine Unit at the No.2 Affiliated Hospital of Shandong University of Traditional Chinese Medicine.

Sun Wei submitted the proposal during the Two Sessions (lianghui), China’s largest annual legislative meetings, in order to encourage Chinese citizens to “marry and reproduce at the appropriate age.” Sun also mentions potential health risks as a reason to ban egg freezing services.

On Weibo, one news post reporting on the issue received nearly 835,000 likes. The hashtag “Proposal to Prohibit Single Women From Freezing Their Eggs” (#建议禁止单身女性冷冻卵子#) received over 710 million views.

Sun Wei (image by Vista看天下).

The proposal goes against the proposition of a National Committee member during the lianghui, that of Peng Jing (彭静), that supports single women’s rights in freezing their eggs.

It also comes after the 31-year-old Teresa Xu (Xu Zaozao) filed a lawsuit against a Beijing medical facility in December of 2019 for refusing her the treatment of freezing her eggs, arguing it was effectively discriminating against single women. In doing so, Xu challenged China’s regulations on human assisted reproduction, which bar single women from getting the procedure.

Artificial insemination itself is not illegal in China when it is done by a married couple; it is only against the law when done by those who are not lawfully married.

It is not the first time the discussion on egg freezing erupts on Chinese social media. In 2015, Chinese actress and director Xu Jinglei (徐静蕾) stated in an interview that she had nine eggs frozen in the United States at the age of 39, calling them her “back-up plan.”

Xu’s statement made artificial insemination an issue of public interest, especially because unmarried women in China cannot carry out this procedure.

Although single women in China technically could have their eggs frozen – if they have the financial capacity to do so – they would not be able to have them inseminated unless they provide three certificates: their identification card, their marriage certificate, and their ‘zhunshengzheng‘ (准生证 ) – the ‘Permission to give Birth’, which would not be issued without the marriage certificate. In short: single women would not be able to have a baby through artificial insemination, because they would not be able to get the required legal papers to go through with the procedure.

At the time of the 2015 discussion, the famous Chinese blogger and writer Han Han (韩寒) shared his thoughts on the issue: “Why can’t women decide for themselves whether or not they want to have children? And what if an unmarried woman does get pregnant, and they don’t get a ‘Permission to give Birth’? Then the child cannot even get a residence registration.”

“Why should having a baby be bound together with marriage? Even I, a simple straight guy, cannot see the logic in this,” Han Han wrote.

In the discussions that are going around Chinese social media this week, there are many netizens that take a similar stance as Han Han did, arguing that single women should have the right to freeze their eggs, and wondering why they would not be allowed to do so in the first place.

Various Weibo commenters write that individuals should have the right to make their own decisions about whether or not they would like to have children. One Weibo thread where people are asked about their opinion on the matter, the majority of the 16,000+ responses say they support single women being able to freeze their eggs.

“[I] support [it], [I] support [it], [I] support [it], [I] support [it], [I] support [it]…” – this Weibo user clearly thinks single women should be able to decide for themselves whether or not they would like to freeze their eggs.

However, there are also some web users opposing this idea, arguing that it is “not morally right” and does not provide a “normal family environment” to children.

Whether Sun Wei’s proposal will lead to actual changes in the law is yet to be seen, although it would virtually not alter the current situation regarding egg freezing in China. It already is virtually impossible for unmarried women to freeze their eggs as a “back up plan” and it would just make the impossible even more impossible.

By Manya Koetse
With contributions from Jialing Xie

Featured image Photo by 东旭王

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Health & Science

Schools in China Are Reopening, But Will Lunch Breaks Ever Be the Same Again?

Chinese students are back to school, but school life is not back to normal.

Manya Koetse

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As most schools across China are opening their doors again, social media users are sharing photos of what school life looks like in the post-COVID-19 outbreak era this week.

Some videos and images that are circulating on Weibo and Wechat show somewhat dystopian images of the post-COVID-19 school life at primary and (senior) high schools – students eating while standing outside in straight lines, or pupils wearing face masks taking turns to eat their lunch (supposedly to reduce the chances of contagion via respiratory droplets, see tweeted video below).

Most schools in China have already started or will open later this month. Only Hubei province and Beijing have not yet announced school reopening plans, Caixin reports.

But although China is gradually back to business after its weeks-long coronavirus lockdown, daily life is far from normal as the country remains on high alert for a possible second wave of COVID-19 infections.

Schools are therefore also taking strict precautions to reduce infection risks both in and outside of the classroom.

Lunch break policy and procedures are just one of the many things that have changed at Chinese schools now.

On Weibo, ‘Henan Education’ is one of many accounts posting about the dramatically different way of eating at China’s school canteens in these post-COVID-19-outbreak times.

In Xingyang city, for example, special supervisors have been allocated to high schools to maintain the order and reduce the number of students gathering at the school entrances and assist students with lunch break seatings at the canteen.

Canteen at Xingyang’s Second Senior High School

At a senior high school in Kaifeng, all students have their lunch breaks in the canteen at one side of the table only, leaving enough space in between the other students.

Other schools have set up their canteens like examination rooms, only allowing one student per table, only facing one direction.

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One Weibo user posts how her Tianjin school is preparing for the lunch break arrangements, with indicators on the floor marking the direction students should walk in and the distance they have to keep from each other.

One other school in Jiangsu’s Huai’an has put dividers on all lunch tables to separate students while having their lunch break.

“It feels like taking exams,” some commenters write about the new lunch break policies. “We can no longer look around and whisper in each other’s ear.”

One school board in the city of Beihai has decided to make use of its new separating screens to stimulate more studying during lunch breaks; they have printed study material for the upcoming ‘gaokao‘ exams on the dividers.

Some netizens think that other schools will follow this example if it appears to be effective. In that way, the post-COVID-19 lunch break will turn into just another study opportunity.

For more COVID-19 related articles, please click here.

By Manya Koetse (@manyapan)
With contributions from Miranda Barnes
Follow @whatsonweibo

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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