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China Health & Science

15 Chinese Ad Campaigns That Make Abortion Procedures Look Glamorous

With pink flowers and dreamlike imageries, these prevalent advertisements promise Chinese women a fast and ‘glamorous’ abortion.

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From bus stops to magazines, advertisements of clinics promising women a ‘fast’ and ‘painless’ abortion are commonplace in China, sending out the message that terminating a pregnancy is as easy as getting your nails done.

When it is rush hour in Beijing, street marketers often pass out flyers to people around busy subway stations. Most of the time, these pamphlets promote a new neighborhood restaurant or an upcoming real estate project.

Often, however, they promote abortion procedures at a local clinic. The pink and shiny ad campaigns advertise their abortion procedures in similar ways as beauty parlors or nail salons would market their services – a phenomenon which would be unimaginable in many western countries.

China’s “Abortion Culture”

The legal and moral obstacles to abortion that are ubiquitous in the US or elsewhere are much less pervasive in China, a country that has one of the highest abortion rates in the world. According to the National Health and Family Planning Commission, approximately 13 million abortions are carried out in China every year (Yang 2015).

The actual number, however, is probably much higher. The official figures do not include the abortion statistics from private clinics, nor the estimated 10 million induced abortions per year through medicine (Xinhua 2014), let alone the numbers of sex-selective abortions– a practice that has officially been illegal since 2004.

There are various reasons why China’s abortion rates are so high. In “Women’s Health and Abortion Culture in China: Policy, Perception, and Practice,” author Naomi Bouchard describes how the “visible abortion culture” in China today is an (indirect) consequence of the 1979 Family Planning Policy (better known as the One-Child Policy), family pressure, traditional values, and insufficient sexual education (2014, 2).

Especially the last dimension leads to unplanned pregnancies, notably in young women. According to official data, 4% of China’s unmarried female teenagers experience an unplanned pregnancy, with 90% of them ending in abortion (Pan 2013). According to a doctor quoted in Bouchard’s study, it is both lack of knowledge as well as embarrassment about buying condoms or other contraceptives that contributes to unplanned pregnancies in young women (2014, 17).

Thriving Abortion Industry

Besides the social factors that play an important role in China’s “abortion culture,” there is also the legal aspect that makes abortion procedures relatively common in the PRC. Unlike many other countries, China allows abortion for any reason (Theodorou & Sandstrom 2015).

The upper limit for legal abortions depends on circumstances. According to Hemmenki et al (2005), China’s 1979 abortion law sets 28 weeks of gestation as the upper limit for pregnancy termination, although some provinces “have made their own laws stipulating the place and performer of the abortion.” Other literature suggests that there is no limit fixed by statue (Jackson 2013, 423), and that abortions can take place up to the ninth month if the pregnancy is affected by severe anomalies (Deng et al 2015, 312).

All the aforementioned components have led to the existence of a thriving medical industry focused on abortion procedures in China, which comes with a strong commercial marketing of these procedures – advertised anywhere from bus stops to magazines and through flyers.

Scroll through the slider below (move arrows below) to see a selection of 15 advertisements for abortion procedures. The majority of these ads use the color pink and show young women either by themselves or with their partner. Besides addressing the women, their slogans also often speak to their partners (“If you love her, give her the best“).

This ad by Jinzhong Friendship Hospital offers the service of “Korea JRS’s dream abortions,” persuading people to choose for their services with the underline: “You love her, give her the best.” The main slogan says: “Bye bye pain, hello happiness.”

1 of 15

“Bye bye pain, hello happiness!”

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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2 Comments

2 Comments

  1. Will Kemp

    December 13, 2017 at 8:17 am

    Generally a wonderful article but the section where you say that condom ads are banned in China isn’t accurate. I live in Chongqing and I can’t move for Durex Air ads at the moment. There’s a video ad in the lift of my apartment building and its being shown before films in the cinema too. Perhaps there was a change in the law?

  2. moxy

    March 8, 2018 at 3:23 pm

    I know this article was posted quite a while ago, but I feel like the biggest issue you didn’t hit on is that for many of the unmarried women who get pregnant, there’s really not a choice.

    If they’re unmarried, and have a kid, that child will never have a Hukou, and is pretty much considered (in the eyes of the government) to be an underworld baby. The child won’t be able to attend school or get any medical, and without initially having a hukou, they can’t do anything to change hukous later on, so pretty much fucked for life.

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China Health & Science

Viral Politics: Next-Stage Investigation Into Covid-19 Origins Discussed on Weibo

Many Weibo users agree with Chinese officials that the U.S. re-investigation of the Covid-19 origin is about “political manipulation” and “blame-shifting.”

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While President Biden ordered a closer review into the origins of the Covid-19 and more countries are calling for action on a next phase study, Chinese officials demand that the U.S. thoroughly investigates the source of the epidemic within America’s own borders and biological labs.

Fifteen months after the WHO declared the novel coronavirus (Covid-19) outbreak a global pandemic, the origin of the virus is still unclear. After the Wuhan field visit of the international WHO research team earlier in 2021, all hypotheses on the origin of the virus remain on the table.

As the efforts to get more people vaccinated continue and the outlook on containing Covid-19 are more positive, the question of where the virus that causes Covid-19 came from is attracting attention again. The issue of the ‘origin investigation problem’ (“溯源问题”) is also generating discussions on Chinese social media.

 

The U.S. Side: “Looking for a Definitive Conclusion”

 

On May 26, the White House released President Joe Biden’s statement calling for further investigation into the origins of Covid-19.

The statement says that there is still no definitive conclusion on the origins of the virus, with two scenarios being most likely: human contact with an infected animal or a laboratory accident. Biden writes that he has asked the Intelligence Community to “redouble their efforts to collect and analyze information that could bring us closer to a definitive conclusion,” asking for a follow-up within 90 days, with a special focus on China.

Speculation that the coronavirus may have emerged from a laboratory in Wuhan was first raised in early 2020, before being refuted and sidelined as a “conspiracy theory” by many scientists.

A statement in The Lancet published in February of 2020 condemned any rumors on the virus origins, claiming that scientific research “overwhelmingly” concludes that the new coronavirus originated in wildlife. The WHO research team investigating the origins of Covid-19 also called it “extremely unlikely” that the virus leaked from a lab in China.

The American Dr. Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases, was among those scientists who originally refuted the ‘lab leak’ theory. But in May of 2021, Fauci said he was “no longer convinced” that the Covid-19 pandemic originated naturally.

In American media, reports on the ‘lab leak theory’ have also seen shifting narratives, going from a ‘conspiracy theory’ to a seemingly credible one. Last month, a Wall Street Journal published an opinion article titled ‘The Science Suggests a Wuhan Lab Leak,’ which claims that the pathogen of the novel coronavirus has a genetic footprint that has never been observed in a natural coronavirus.

The Wall Street Journal also reported on a study by the Lawrence Livermore National Laboratory in California, which concluded that the hypothesis of a virus leak from a Chinese lab in Wuhan is plausible and deserves further investigation. The report by Wall Street Journal included an alleged American State Department’s assertion that the U.S. government has reason to believe that several researchers inside the Wuhan Institute of Virology became sick in autumn 2019, “with symptoms that were consistent with Covid-19 or a seasonal flu.”

 

The Chinese Side: “It’s All about Blame-Shifting”

 

Chinese officials have repeatedly denied a possible leak from a Chinese laboratory and have emphasized their cooperation with international efforts to find the origins of the pandemic.

On May 27 of this year, a day after Biden’s statement was released, Zhao Lijian (赵立坚), spokesperson for the Foreign Ministry, responded to the reinvestigation of China regarding the origins of the novel coronavirus.

Zhao argued that the US is not actually interested in the scientific origin of the virus, but that its determination to reinvestigate China despite previous scientific conclusions is all about “political manipulation” and “blame-shifting.” He further said that the US – with over 33 million confirmed Covid-19 cases and 600,000 deaths from Covid-19 – should examine its own behavior, instead of “attempting to scapegoat China.”

Although China was the first country to report Covid-19 infections, the official stance has been that this does not necessarily mean that the new coronavirus “patient zero” was also in China.

Prior to the Wuhan lab leak theory, China had been questioning the US military base Fort Detrick in Fredrick, Maryland, about the leak of Covid-19 as an agent of biochemical warfare. In May of last year, China’s Foreign Ministry Spokesperson Hua Chunying asked for an international review of Fort Detrick and other bio-labs.

In light of recent developments, Chinese Foreign Ministry spokesperson Wang Wenbin (汪文斌) also, again, suggested that the U.S. should invite an international team of scientists to conduct an independent investigation on Fort Detrick on its potential link to the origin of Covid-19.

Chinese Ministry of Foreign Affairs spokesperson Zhao Lijian during the press conference.

This stance was again reiterated by Zhao Lijian in a June 17 press conference, where the MFA spokesperson asked the U.S. to explain why, being the most medically country in the world, their COVID19 death toll was so high and why nobody would take responsibility for this and give more transparency on Fort Detrick.

On June 22, China’s Ministry of Foreign Affairs turned the tables on the U.S. and demanded a thorough investigation of (1) the source of the epidemic in the United States, a (2) thorough investigation of the why’s and who’s of the American inadequate response in fighting the epidemic, and then also (3) an investigation into the safety concerns at Fort Detrick other biological labs (#赵立坚请美国赶紧回答3个问题#).

 

Weibo Discussions and Hashtags

 

On Chinese social media, various discussions and hashtags have come up in response to the recent developments regarding the research into the COVID19 origins. Most commenters agree on one thing, namely that the next stage of Covid-19 origin investigations is seemingly more about politics than about the virus itself.

A hashtag titled “Biden Ordered US Intelligence to Investigate the Origins of Covid-19” (#拜登令美情报部门调查新冠病毒起源) appeared on the same day as the White House statement was released and immediately attracted over 35 million views. Another relating hashtag on Weibo is “U.S. Specialists Have Changed Their Tune Regarding COVID19 Origin” (#美国专家在新冠病毒的来源上改口了#).

On Weibo, the most common reaction to Biden’s investigation and American media coverage of the origins of the virus is one of suspicion towards their true intentions, ranging from intense emotions to sarcastic humor. Weibo users suggest that Biden’s call to action is a politically charged move to further blame China for the pandemic amidst growing China-US tensions. Most netizens commenting under this hashtag feel that the U.S. is deliberately hyping the issue to discredit China, turning the COVID19 origins issue into a geopolitical issue, rather than a scientific one.

One popular comment (@乐隐灯清) said: “If I say you have it, then you have it – [this is] the second season of ‘Laundry Detergent’!” This sarcastic comment refers to the famous UN meeting where US Secretary of State Colin Powell presented a vial containing white powder, supposedly proving that Saddam Hussein was stockpiling anthrax, in order to justify the US’s invasion of Iraq. Putin fired back by calling this vial of powder “laundry detergent.”

There are also web users who are concerned with the 90-day limit of Biden’s announced investigation, questioning whether such a relatively short time would be enough for a thorough and fair study. One user, whose profile image is the Chinese national flag, wrote: “90 days? If you investigated Fort Detrick starting in the morning, you would already have the conclusion before lunchtime!”

One user questioned the US President’s move to trace Covid-19’s origin in China instead of in his own country: “Are they giving 90 days to investigate the origin or 90 days to fabricate a rumor?”

Another hashtag is “Where did the new coronavirus originate?” (#新冠肺炎病毒起源于哪里#). On this hashtag page, most discussions revolve around the fact that COVID19 was already found in various countries outside of China during or just before the early days of the Wuhan outbreak. Various studies suggest that the coronavirus might have been circulating in the US and France a month before it was officially confirmed.

“The fact that Chinese scientists were the first to discover the genetic sequence of the new coronavirus does not mean that Wuhan is the source of Covid-19, and it certainly cannot be used as a pretext to conclude that the virus was made by Chinese scientists,” one Weibo blogger (@侠骨一点情) wrote.

There are those who believe it is probable that the virus did come from the U.S., saying that the American investigation into China is an issue of “zéi hǎn zhuō zéi” (贼喊捉贼), an idiom that literally means ‘a thief crying “Stop Thief!”,’ conveying the idea that it is easy for someone to accuse another in order to cover up one’s own misdeeds.

‘Investigate Thoroughly! Except Here’ (‘彻查!除了这儿’) by 半桶老阿汤 / Half Can of Old Soup

In response to the investigation, the computer graphics artist @半桶老阿汤 / ‘Half Can of Old Soup’ also released a cartoon, showing President Biden blocking the entrance to Fort Detrick, with a WHO research team standing in front of the entrance.

Many web users support the Chinese official reaction that it is time for America to investigate the epidemic within its own borders. “First, discrediting and framing China regarding the virus origin has become a ‘national policy’ of the U.S. government to get rid of their [own] predicaments,” Chinese economist Tao Yongyi (@陶永谊) wrote on Weibo: “Now, the best defense is a good offense.”

By Susanna Sun & Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Health & Science

China’s COVID-19 Vaccine Freebies: Get One Vaccine, Get Milk & Eggs for Free!

“Do I get free transport and a freebie with that vaccine?”

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While American vaccine incentives – where some counties would offer a free beer and fries to encourage more Americans to get the COVID-19 vaccine – made international headlines, Chinese vaccine incentives have also been attracting the attention on Weibo and beyond.

Forget about free beer and fries. How about getting free milk, eggs, toilet paper, laundry detergent, or sesame oil after getting your shot? In China, and especially in Shanghai, some local vaccine sites have been offering all kinds of noteworthy freebies to encourage citizens to come and get their shots.

Since March and April of this year, netizens are sharing photos of COVID-19 vaccine posters online, such as this one, where you get a carton of milk after getting vaccinated:

Or these, where you get free vegetable oil or sesame oil:

Or how about two boxes of eggs?

One local initiative even offered free toilet paper earlier this year:

Another place in Shanghai offered bags of rice for free with your shot:

And others offered free pick-up services to those getting vaccinated:

Here you see people leaving with their milk cartons (and vaccinated!):

The freebies were meant to encourage more people to get their shots. But because of recent new COVID-19 cases in places like Anhui and Liaoning, more people are now in a rush to get vaccinated. Viral videos and posts on social media showed long queues at vaccine sites.

Popular WeChat account Xinwenge (新闻哥) reported a rapid shift in attitudes among young people towards getting the vaccine, from “do I get free transport and a freebie with that vaccine?” to “I’ll stand in line and do anything as long as I can get vaccinated.”

“Confirmed local cases will motivate people more [to get the vaccine] than eggs and milk,” one blogger from Guangdong wrote on Weibo.

Despite the surge of people going out to get their vaccine, some places still offer vaccine freebies. On social media, people are sharing the photos of their ‘vaccine souvenirs’; plastic bags with milk and cookies.

One Weibo user writes: “I was never so enthusiastic about getting my shot, until I heard they offered free milk and laundry detergent.”

Another Weibo user also shows off their ‘vaccine present’, getting free milk, soap, and rice with their COVID-19 vaccine: “And I didn’t even have to stand in line!”

By Manya Koetse & Miranda Barnes

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©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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