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China Health & Science

15 Chinese Ad Campaigns That Make Abortion Procedures Look Glamorous

With pink flowers and dreamlike imageries, these prevalent advertisements promise Chinese women a fast and ‘glamorous’ abortion.

Manya Koetse

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From bus stops to magazines, advertisements of clinics promising women a ‘fast’ and ‘painless’ abortion are commonplace in China, sending out the message that terminating a pregnancy is as easy as getting your nails done.

When it is rush hour in Beijing, street marketers often pass out flyers to people around busy subway stations. Most of the time, these pamphlets promote a new neighborhood restaurant or an upcoming real estate project.

Often, however, they promote abortion procedures at a local clinic. The pink and shiny ad campaigns advertise their abortion procedures in similar ways as beauty parlors or nail salons would market their services – a phenomenon which would be unimaginable in many western countries.

China’s “Abortion Culture”

The legal and moral obstacles to abortion that are ubiquitous in the US or elsewhere are much less pervasive in China, a country that has one of the highest abortion rates in the world. According to the National Health and Family Planning Commission, approximately 13 million abortions are carried out in China every year (Yang 2015).

The actual number, however, is probably much higher. The official figures do not include the abortion statistics from private clinics, nor the estimated 10 million induced abortions per year through medicine (Xinhua 2014), let alone the numbers of sex-selective abortions– a practice that has officially been illegal since 2004.

There are various reasons why China’s abortion rates are so high. In “Women’s Health and Abortion Culture in China: Policy, Perception, and Practice,” author Naomi Bouchard describes how the “visible abortion culture” in China today is an (indirect) consequence of the 1979 Family Planning Policy (better known as the One-Child Policy), family pressure, traditional values, and insufficient sexual education (2014, 2).

Especially the last dimension leads to unplanned pregnancies, notably in young women. According to official data, 4% of China’s unmarried female teenagers experience an unplanned pregnancy, with 90% of them ending in abortion (Pan 2013). According to a doctor quoted in Bouchard’s study, it is both lack of knowledge as well as embarrassment about buying condoms or other contraceptives that contributes to unplanned pregnancies in young women (2014, 17).

Thriving Abortion Industry

Besides the social factors that play an important role in China’s “abortion culture,” there is also the legal aspect that makes abortion procedures relatively common in the PRC. Unlike many other countries, China allows abortion for any reason (Theodorou & Sandstrom 2015).

The upper limit for legal abortions depends on circumstances. According to Hemmenki et al (2005), China’s 1979 abortion law sets 28 weeks of gestation as the upper limit for pregnancy termination, although some provinces “have made their own laws stipulating the place and performer of the abortion.” Other literature suggests that there is no limit fixed by statue (Jackson 2013, 423), and that abortions can take place up to the ninth month if the pregnancy is affected by severe anomalies (Deng et al 2015, 312).

All the aforementioned components have led to the existence of a thriving medical industry focused on abortion procedures in China, which comes with a strong commercial marketing of these procedures – advertised anywhere from bus stops to magazines and through flyers.

Scroll through the slider below (move arrows below) to see a selection of 15 advertisements for abortion procedures. The majority of these ads use the color pink and show young women either by themselves or with their partner. Besides addressing the women, their slogans also often speak to their partners (“If you love her, give her the best“).

This ad by Jinzhong Friendship Hospital offers the service of “Korea JRS’s dream abortions,” persuading people to choose for their services with the underline: “You love her, give her the best.” The main slogan says: “Bye bye pain, hello happiness.”

1 of 15

“Bye bye pain, hello happiness!”

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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2 Comments

2 Comments

  1. Avatar

    Will Kemp

    December 13, 2017 at 8:17 am

    Generally a wonderful article but the section where you say that condom ads are banned in China isn’t accurate. I live in Chongqing and I can’t move for Durex Air ads at the moment. There’s a video ad in the lift of my apartment building and its being shown before films in the cinema too. Perhaps there was a change in the law?

  2. Avatar

    moxy

    March 8, 2018 at 3:23 pm

    I know this article was posted quite a while ago, but I feel like the biggest issue you didn’t hit on is that for many of the unmarried women who get pregnant, there’s really not a choice.

    If they’re unmarried, and have a kid, that child will never have a Hukou, and is pretty much considered (in the eyes of the government) to be an underworld baby. The child won’t be able to attend school or get any medical, and without initially having a hukou, they can’t do anything to change hukous later on, so pretty much fucked for life.

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China Health & Science

‘Cecolin’ Is Here: First Made-in-China HPV Vaccine Priced at US$47

China is the third country in the world to produce its own HPV vaccine, and it is cheaper than its foreign counterparts.

Manya Koetse

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While Chinese media praise Cecolin for being China’s first domestically produced HPV vaccine, Chinese social media users are more concerned with its price, quality, and availability.

In the first week of 2020, the first China-made HPV vaccine was approved by Chinese drug regulators. The domestically produced HPV vaccine became a major topic of discussion on Chinese social media. On Weibo alone, the topic received more than 580 million views since early January.

The human papillomavirus (HPV) vaccine prevents infection with the specific viral infection that causes cervical cancer. The earliest HPV vaccine, ‘Gardasil’ by American multinational pharmaceutical company Merck & Co., first became available in 2006. Along with Pfizer’s ‘Prevnar 13’ – the vaccine deployed for the prevention of pneumococcal pneumonia – Gardasil is among the world’s best-selling vaccines.

With the introduction of the first Chinese HPV vaccine, the virtual monopoly position of Merck’s vaccine might now change as the Chinese vaccination is entering the market.

The Chinese vaccine is named ‘Cecolin’ (馨可宁), and was co-developed by drug maker Innovax (万泰沧海生物技术) and Xiamen University. It is intended for girls and women aged 9-14 (two shots needed) and 15-45 (three shots needed). According to CGTN, some 8 million shots will be produced in China in 2020.

Gardasil and Cecolin are not entirely the same, however. Gardasil is a so-called quadrivalent vaccine, which targets four different antigens (HPV types 6, 11, 16 and 18), while Cecolin is a bivalent vaccine only protecting against HPV 16 and 18 types, the two most common viruses leading to cervical cancer. Another type of HPV vaccine is the nonavalent kind, the Gardasil 9 vaccine, preventing diseases caused by HPV types 6, 11, 16, 18, 31, 33, 45, 52, and 58.

Nearly all sexually active people will be exposed to HPV at some point in their life, and if girls and women are given the vaccine before any natural infection with HPV, the vaccines have been shown to protect against pre-cancer of the cervix. Males can also get the quadrivalent and nonavalent HPV vaccines to protect against genital warts, anal precancers, or the spread of HPV to sexual partners.

While Chinese media emphasize the fact that China is now the third country in the world, after US and UK, to succeed in producing its own HPV vaccine, one of the topics receiving the most attention on Chinese social media is the price of the Cecolin vaccine.

Cecolin is currently priced at 329 yuan (US$47) per shot, which is considerably cheaper than the approximate $250 per dose of the Gardasil vaccine in the United States.

The nonavalent vaccine costs about 1300 yuan or more per shot in China ($186+), with the quadrivalent Gardasil being priced at approximately 800 yuan per shot ($115), and the imported bivalent vaccine costing 600 yuan per dose ($86).

Weibo user shares receipt of 9-valent vaccine, 1338 yuan per dose.

Many Weibo commenters praise the arrival of the Chinese vaccine and its relatively low price. A complete vaccination programme would now only be either 660 or 1000 yuan ($94/$143, depending on needing two or three shots) instead of $260 or more.

“Whoa that’s cheap!” some commenters write, with others saying: “This makes it possible for the poorer girls to get their shots.”

But there is also a lot of discussion on the quality of the vaccine, and whether the bivalent vaccine is effective enough (for clarity -the two HPV types the vaccine protects against causes 84.5% of all cervical cancers in China). Some Weibo users say they would still like to get the more expensive nonavalent vaccine instead – even if they will need to spend around 4000 yuan ($570) on their completed shots.

Other commenters are most concerned with the general availability of HPV vaccines in China, as there is still a shortage of vaccinations.

The imported HPV vaccine was issued 1,46 million times in 2017, going up to 7 million shots in 2018 and 8,7 million in 2019. On Weibo, some commenters say they have previously gone to Hong Kong to get their shot.

One user from Nanjing writes: “I made an appointment for my site and needed to wait for four months, I finally got it. I don’t want to wait around for the domestic shot to become available here.”

A Weibo user from Liaoning is appreciative that those who want to have the vaccine now have more options: “If you can financially afford it, you can choose the nonavalent vaccines, if you can’t afford it, you can get the quadrivalent or bivalent ones.”

Starting from May of 2020, Cecolin will be available at community hospitals across various regions in China.

By Manya Koetse
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©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Health & Science

40-Year-Old Woman Completes Shanghai Marathon While 8 Months Pregnant

Pregnant marathon runner Lili clashes with Chinese traditional attitudes towards women who are expecting a baby.

Jessica Colwell

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A 40-year-old woman named Li Lili (黎莉莉) became news in China after she ran the Shanghai Marathon last Sunday while 32 weeks pregnant, completing the race in five hours and 17 minutes.

This was the third marathon Li has run during her pregnancy. She ran the first two during week eight (with a time of 3:54:43) and week 22 (with a time of 4:47:58) of her pregnancy.

Lily is an avid runner, having completed 62 marathons during her lifetime. Her story went viral on Weibo under the hashtag “8 Months Pregnant 40-Year-Old Woman Runs Marathon” (#40岁孕妇怀胎8月跑完全马#), which has received over 200 million reads at time of writing.

[Li has run three marathons during her pregnancy, one in each trimester.]

Her story has ignited debate across Weibo this week regarding the merits and dangers of vigorous exercise during pregnancy. In interviews with the press, however, Li remained defiant in the face of her critics.

“For many people, they are worried about this because they don’t understand it,” she told video news site Pear Video in an interview.

“Many people have told me it is dangerous. They criticize me, just like they criticized Chen Yihan,” she says, referring to Taiwanese actress Ivy Chen (陈意涵) who faced fierce online criticism after posting pictures of herself running while five months pregnant in 2018.

Actress Ivy Chen’s controversial Weibo post from 2018, showing her running 5 kilometers while five months pregnant.

“But most of these critics have never even been pregnant,” Li continued: “The fact is, I did this because I have a very deep understanding of my own body. I’ve run over 60 marathons, I am an extremely good runner. I’ve run a marathon in 3:28, which is considered an excellent time even for talented athletes, even for men. I have my own training methods, I’ve been training for a very long time, and have carefully prepared for these marathons.”

The reactions to Li’s story online have ranged from enthusiastic praise to outright condemnation.

“Wow! I admire how strong she is! It is said that each person knows what is right for them in their own heart. It’s none of your business what she does with this unborn hero!” gushes the most popular comment on Pear Video’s Weibo post about the story.

But another popular comment argues that marathon running is actually inappropriate for Chinese women in general: “Foreigners running marathons is fine, but this is not for Chinese women. Pregnant Chinese women running marathons is equivalent to them not caring for their children.”

The results from a poll put out by Chengdu Economic Daily so far show the majority of readers do not oppose Li’s decision to run a marathon, with 54,000 choosing the option “One case cannot represent the whole, it will vary from individual to individual” and 38,000 choosing “Support, if the mother’s body is strong enough.” Only 17,000 chose the option “Oppose, pregnant women should not engage in vigorous exercise.”

“What do you think of a 40-year-old woman running a marathon while 8 months pregnant?” asks a Weibo poll by Chengdu Economic Daily.

Some comments on the poll argued that Li was irresponsible to take part in a marathon, in case something did go wrong: “Problems come up when you least expect them. If it’s just you running on your own, that’s one thing. But this is a group race. I can’t say if it’s right or wrong, but it could bring a lot of trouble to other people.”

But the majority of popular comments expressed outright support and admiration, or at the very least opposition to Li’s critics, telling them to mind their own business.

The support for Li’s decision appears to fly in the face of Chinese traditional attitudes towards pregnant women. The list of dos and don’ts for Chinese mothers-to-be is long and complex, ranging from the bizarre (no eating/drinking dark foods so as not to affect the baby’s skin color) to the more common (avoiding shellfish).

The belief that pregnant mothers should avoid exertion is high on the list, extending even to the month after birth.

But despite these strong traditions, Li’s strength and determination have clearly inspired new support for expectant mothers who wish to continue an active lifestyle while pregnant.

Also read: ‘Sitting the Month’ – a Gift or Torture?

Also read: Bad Mom To Be? Pregnant Woman Intentionally Trips 4-Year-Old Boy in Baoji

By Jessica Colwell
Follow @whatsonweibo

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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