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China Health & Science

15 Chinese Ad Campaigns That Make Abortion Procedures Look Glamorous

With pink flowers and dreamlike imageries, these prevalent advertisements promise Chinese women a fast and ‘glamorous’ abortion.

Manya Koetse

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From bus stops to magazines, advertisements of clinics promising women a ‘fast’ and ‘painless’ abortion are commonplace in China, sending out the message that terminating a pregnancy is as easy as getting your nails done.

When it is rush hour in Beijing, street marketers often pass out flyers to people around busy subway stations. Most of the time, these pamphlets promote a new neighborhood restaurant or an upcoming real estate project.

Often, however, they promote abortion procedures at a local clinic. The pink and shiny ad campaigns advertise their abortion procedures in similar ways as beauty parlors or nail salons would market their services – a phenomenon which would be unimaginable in many western countries.

China’s “Abortion Culture”

The legal and moral obstacles to abortion that are ubiquitous in the US or elsewhere are much less pervasive in China, a country that has one of the highest abortion rates in the world. According to the National Health and Family Planning Commission, approximately 13 million abortions are carried out in China every year (Yang 2015).

The actual number, however, is probably much higher. The official figures do not include the abortion statistics from private clinics, nor the estimated 10 million induced abortions per year through medicine (Xinhua 2014), let alone the numbers of sex-selective abortions– a practice that has officially been illegal since 2004.

There are various reasons why China’s abortion rates are so high. In “Women’s Health and Abortion Culture in China: Policy, Perception, and Practice,” author Naomi Bouchard describes how the “visible abortion culture” in China today is an (indirect) consequence of the 1979 Family Planning Policy (better known as the One-Child Policy), family pressure, traditional values, and insufficient sexual education (2014, 2).

Especially the last dimension leads to unplanned pregnancies, notably in young women. According to official data, 4% of China’s unmarried female teenagers experience an unplanned pregnancy, with 90% of them ending in abortion (Pan 2013). According to a doctor quoted in Bouchard’s study, it is both lack of knowledge as well as embarrassment about buying condoms or other contraceptives that contributes to unplanned pregnancies in young women (2014, 17).

Thriving Abortion Industry

Besides the social factors that play an important role in China’s “abortion culture,” there is also the legal aspect that makes abortion procedures relatively common in the PRC. Unlike many other countries, China allows abortion for any reason (Theodorou & Sandstrom 2015).

The upper limit for legal abortions depends on circumstances. According to Hemmenki et al (2005), China’s 1979 abortion law sets 28 weeks of gestation as the upper limit for pregnancy termination, although some provinces “have made their own laws stipulating the place and performer of the abortion.” Other literature suggests that there is no limit fixed by statue (Jackson 2013, 423), and that abortions can take place up to the ninth month if the pregnancy is affected by severe anomalies (Deng et al 2015, 312).

All the aforementioned components have led to the existence of a thriving medical industry focused on abortion procedures in China, which comes with a strong commercial marketing of these procedures – advertised anywhere from bus stops to magazines and through flyers.

Scroll through the slider below (move arrows below) to see a selection of 15 advertisements for abortion procedures. The majority of these ads use the color pink and show young women either by themselves or with their partner. Besides addressing the women, their slogans also often speak to their partners (“If you love her, give her the best“).

This ad by Jinzhong Friendship Hospital offers the service of “Korea JRS’s dream abortions,” persuading people to choose for their services with the underline: “You love her, give her the best.” The main slogan says: “Bye bye pain, hello happiness.”

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“Bye bye pain, hello happiness!”

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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2 Comments

2 Comments

  1. Avatar

    Will Kemp

    December 13, 2017 at 8:17 am

    Generally a wonderful article but the section where you say that condom ads are banned in China isn’t accurate. I live in Chongqing and I can’t move for Durex Air ads at the moment. There’s a video ad in the lift of my apartment building and its being shown before films in the cinema too. Perhaps there was a change in the law?

  2. Avatar

    moxy

    March 8, 2018 at 3:23 pm

    I know this article was posted quite a while ago, but I feel like the biggest issue you didn’t hit on is that for many of the unmarried women who get pregnant, there’s really not a choice.

    If they’re unmarried, and have a kid, that child will never have a Hukou, and is pretty much considered (in the eyes of the government) to be an underworld baby. The child won’t be able to attend school or get any medical, and without initially having a hukou, they can’t do anything to change hukous later on, so pretty much fucked for life.

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China Health & Science

Chinese Doctor Knocks Herself Out in Controversial Self-Experiment

Dr. Chen wanted to warn about the dangers of sevoflurane and other drugs.

Manya Koetse

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A female doctor has become a topic of discussion on Chinese social media for her self-experimentation with anesthesia.

Dr. Chen (陈大夫), a Nanjing doctor who works in the Obstetrics and Gynecology department, conducted the experiment in response to an ongoing discussion on whether or not a handkerchief dipped in inhalation anesthetics could cause immediate unconsciousness (“一捂就晕”).

The discussion was triggered by news of the death of a 23-year-old woman from Foshan, Guangdong Province, on February 8. The recent college graduate was found in a hotel room and it was later ruled that the cause of death was acute respiratory failure due to sevoflurane toxicity. The victim’s company supervisor, a 39-year-old man named Peng, is now suspected of fatally sedating and raping the young woman.

The case led to speculation among netizens whether or not sevoflurane could have knocked out the woman in seconds. There have been ongoing debates on the effects of general anesthetics used to sedate unsuspected victims, with some specialists arguing that it is not so easy to make someone slip into unconsciousness within a matter of seconds – saying it would take much longer than and only if an unusually high dosage is used.

Dr. Chen posted on February 10 that she was certain that it is possible for certain inhalation anesthetics to immediately make someone pass out, but her claim was refuted by others. The popular Weibo blogger Jiangning Popo (@江宁婆婆), a police officer, was one of the persons involved in the discussion claiming Chen was wrong.

Dr. Chen is active on Weibo under the handle @妇产科的陈大夫, and with over two million followers on her account, she is somewhat of a ‘celebrity’ doctor.

Instead of spending time arguing back and forth on the internet, Dr. Chen decided to put the issue to the test herself with an unopened bottle of sevoflurane that she had previously purchased for the planned sterilization of her dog. The sevoflurane had already passed its expiry date.

On February 16, Dr. Chen then asked someone else to film her doing the self-experiment and she posted the video on Weibo, in which she inhaled sevoflurane on a cloth. The doctor soon passed out in the video, which has since been deleted.

The experiment in the video lasts 64 seconds, and shows Chen:

– 00:01-00:06 Opening the bottle of sevoflurane
– 00:07-00:12 Preparing a cloth
– 00:13-00:23 Putting the sevoflurane on the cloth
– 00:23-00:26 Closing the cap of the bottle
– 00:27-00:28 Putting the cloth on her mouth and nose
– 00:29-01:33 = the time frame of losing consciousness (with first symptoms starting at 0:44) to going limp and falling on the floor (1:20) and being completely unconscious (1:21-1:33).

Dr. Chen’s experiment immediately sparked controversy after she posted the video on social media.

Although sevoflurane is a prescription drug and a controlled substance, it is also sold online as a type of drug. According to The Paper, the number of rape cases in China facilitated by drugs have risen over the past three years, with many ‘date rape drugs’ being sold and bought over the internet.

With sevoflurane being a controlled substance, Dr. Chen’s video triggered discussions on whether or not she was actually involving in a criminal act by doing the self-experiment. She also received criticism from within the medical community that she used this medication outside of the hospital environment.

Dr. Chen soon deleted the video herself and then called the police to personally explain and apologize for the incident, with the news soon going viral (#女医生拿自己做实验后报警并致歉#, 270 million views).

But despite the controversy, the doctor still defends her actions to some extend. Although Chen stated on February 17 that her self-experiment was “not right,” dangerous, and should never be imitated by anyone, she later also explained on her Weibo page that she thinks sevoflurane as a prescription drug is too easy to get your hands on and that the existing laws to prevent people from buying it are too weak.

The doctor has succeeded in raising public awareness on the dangers of these kinds of drugs. She also reminds both women and men never to leave their drink unattended, as the dangers of someone slipping something in your drink are real and the consequences can be grave.

As the incident has gone trending on Chinese social media, many commenters praise Dr. Chen for her experiment, while others also praise her for being transparent and admitting her mistakes.

 
By Manya Koetse
with contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Health & Science

Applying China’s New Civil Code, Shanghai Court Annuls Marriage after Husband Hides HIV-positive Status from Wife

The court case triggered discussions on the need for premarital health checks.

Manya Koetse

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Jiang is HIV-positive but did not mention his status to his partner before getting married. Under China’s new civil code, the marriage is now annulled.

On January 4, a Shanghai court applied the new rules of China’s Civil Code for the first time to annul a marriage.

The Civil Code of the People’s Republic of China was adopted by the third session of the 13th National People’s Congress in May of last year and is effective since January 1st 2021. Some experts within China call the law a “milestone legislation” that will better protect people’s civil rights.

On Monday, January 4, a landmark court case in which the new civil code was applied for the first time in Shanghai went trending on Chinese social media.

The case involves a married couple of which the husband had failed to inform his wife that he was HIV positive before getting married.

In June of 2020, Mr. Jiang and Ms. Li got married after Li became pregnant. Afterward, Jiang confessed that he had been HIV-positive for multiple years, and was taking medication to control his disease.

Jiang alleged that, due to his medication, there was effectively no risk of transmitting HIV to his partner. But Li, who did not contract HIV, could not accept the situation and decided to terminate her pregnancy and applied for a marriage annulment.

Under the new civil code, annulment of marriage is possible when a partner who is “seriously ill” – which now includes HIV/AIDS – fails to inform their fiance of their condition before getting married.

Since Jiang had not informed his wife of his condition before tying the knot, the Shanghai Minhang Court ruled in Li’s favor and annulled the marriage.

On Weibo, the case has attracted a lot of attention, with one hashtag about the case (#男方婚前患艾滋未告知婚姻关系被撤销#) attracting 690 million views on Monday.

The news item also led to another hashtag gaining many views: “The Need for Premarital Medical Examination” (#婚前体检的必要性#) had 200 million views on its hashtag page on Monday.

One popular relationship blogger (@感情感分析异地恋) argues that the Shanghai court case shows the importance of couples getting a medical examination before getting married: “It’s not to discriminate against those who are HIV positive or who are suffering from other illnesses, but it’s about informing your partner about these things before getting married.”

Premarital health checks were previously compulsory in China, but these examinations are no longer required since 2003. Many couples do still go for premarital health checkups. According to Xinhua, over 61% of Chinese couples had a medical examination before getting married in 2018.

Although the application of China’s new civil code is generally praised by Weibo users in this case, it has previously also received a lot of negative attention. The new law also introduced a mandatory 30-day “cooling off” period for couples seeking divorce.

This “cooling off” period is seen as harmful to those who are suffering abuse within marriage and already have difficulties in leaving their abusive partner. The case of Lamu, a Tibetan vlogger who died after her husband set her on fire, also led to more online discussions of the “cooling off” period and how it makes women more vulnerable within their marriage.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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