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China Health & Science

15 Chinese Ad Campaigns That Make Abortion Procedures Look Glamorous

With pink flowers and dreamlike imageries, these prevalent advertisements promise Chinese women a fast and ‘glamorous’ abortion.

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From bus stops to magazines, advertisements of clinics promising women a ‘fast’ and ‘painless’ abortion are commonplace in China, sending out the message that terminating a pregnancy is as easy as getting your nails done.

When it is rush hour in Beijing, street marketers often pass out flyers to people around busy subway stations. Most of the time, these pamphlets promote a new neighborhood restaurant or an upcoming real estate project.

Often, however, they promote abortion procedures at a local clinic. The pink and shiny ad campaigns advertise their abortion procedures in similar ways as beauty parlors or nail salons would market their services – a phenomenon which would be unimaginable in many western countries.

China’s “Abortion Culture”

The legal and moral obstacles to abortion that are ubiquitous in the US or elsewhere are much less pervasive in China, a country that has one of the highest abortion rates in the world. According to the National Health and Family Planning Commission, approximately 13 million abortions are carried out in China every year (Yang 2015).

The actual number, however, is probably much higher. The official figures do not include the abortion statistics from private clinics, nor the estimated 10 million induced abortions per year through medicine (Xinhua 2014), let alone the numbers of sex-selective abortions– a practice that has officially been illegal since 2004.

There are various reasons why China’s abortion rates are so high. In “Women’s Health and Abortion Culture in China: Policy, Perception, and Practice,” author Naomi Bouchard describes how the “visible abortion culture” in China today is an (indirect) consequence of the 1979 Family Planning Policy (better known as the One-Child Policy), family pressure, traditional values, and insufficient sexual education (2014, 2).

Especially the last dimension leads to unplanned pregnancies, notably in young women. According to official data, 4% of China’s unmarried female teenagers experience an unplanned pregnancy, with 90% of them ending in abortion (Pan 2013). According to a doctor quoted in Bouchard’s study, it is both lack of knowledge as well as embarrassment about buying condoms or other contraceptives that contributes to unplanned pregnancies in young women (2014, 17).

Thriving Abortion Industry

Besides the social factors that play an important role in China’s “abortion culture,” there is also the legal aspect that makes abortion procedures relatively common in the PRC. Unlike many other countries, China allows abortion for any reason (Theodorou & Sandstrom 2015).

The upper limit for legal abortions depends on circumstances. According to Hemmenki et al (2005), China’s 1979 abortion law sets 28 weeks of gestation as the upper limit for pregnancy termination, although some provinces “have made their own laws stipulating the place and performer of the abortion.” Other literature suggests that there is no limit fixed by statue (Jackson 2013, 423), and that abortions can take place up to the ninth month if the pregnancy is affected by severe anomalies (Deng et al 2015, 312).

All the aforementioned components have led to the existence of a thriving medical industry focused on abortion procedures in China, which comes with a strong commercial marketing of these procedures – advertised anywhere from bus stops to magazines and through flyers.

Scroll through the slider below (move arrows below) to see a selection of 15 advertisements for abortion procedures. The majority of these ads use the color pink and show young women either by themselves or with their partner. Besides addressing the women, their slogans also often speak to their partners (“If you love her, give her the best“).

This ad by Jinzhong Friendship Hospital offers the service of “Korea JRS’s dream abortions,” persuading people to choose for their services with the underline: “You love her, give her the best.” The main slogan says: “Bye bye pain, hello happiness.”

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“Bye bye pain, hello happiness!”

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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2 Comments

2 Comments

  1. Will Kemp

    December 13, 2017 at 8:17 am

    Generally a wonderful article but the section where you say that condom ads are banned in China isn’t accurate. I live in Chongqing and I can’t move for Durex Air ads at the moment. There’s a video ad in the lift of my apartment building and its being shown before films in the cinema too. Perhaps there was a change in the law?

  2. moxy

    March 8, 2018 at 3:23 pm

    I know this article was posted quite a while ago, but I feel like the biggest issue you didn’t hit on is that for many of the unmarried women who get pregnant, there’s really not a choice.

    If they’re unmarried, and have a kid, that child will never have a Hukou, and is pretty much considered (in the eyes of the government) to be an underworld baby. The child won’t be able to attend school or get any medical, and without initially having a hukou, they can’t do anything to change hukous later on, so pretty much fucked for life.

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China Health & Science

Footage Shows Mysterious Flashes Before Qinghai Earthquake

The flashes of light seen in the sky right before the Qinghai earthquake have become a trending topic on Weibo.

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Videos of the January 8th quake, which occurred in Qinghai’s Menyuan county, appear to show several intense flashes of light filling the night sky immediately preceding the quake. The videos have sparked debate among Chinese internet users as to the explanation for the brilliant lights, with some referencing the little-understood phenomenon of “Earthquake Lights.”

On January 8 at approximately 1:45 AM, Menyuan County in the Haibei Tibetan Autonomous Prefecture in China’s Qinghai Province was struck by a magnitude 6.9 earthquake, damaging several homes and causing minor injuries to four people.

Photos of buildings in the area show shattered wall tiling and window glass, a partial ceiling collapse, and other minor structural damage. The area around the quake’s epicenter is sparsely populated, but tremors could be felt in numerous nearby cities including Zhangye, Wuwei, Jinchang, Lanzhou, and Linxia Autonomous Prefecture in Gansu, as well as causing railway closures along the Qinghai-Tibet and Lanzhou-Qinghai high-speed rail lines, Jiangxi Daily reports.

The earthquake was followed by several subsequent quakes, including 5 quakes of lesser magnitude all within the hour.

According to the China Earthquake Administration, the quakes continued into the 9th, with a magnitude 3.2 earthquake recorded in Menyuan county at 0:44 on January 9th.

CCTV footage shot moments before the quake and shared widely on Weibo captured a bright, explosive flash of light, which quickly disappears before a second, shorter flash lights up the night sky, followed immediately by tremors.

The footage intrigued Chinese netizens, with the hashtag “Intense Flash of Light on the Horizon Before the Qinghai Earthquake” (#青海地震前地平线出现耀眼强光#) accumulating over 100 million views by Sunday and giving rise to debate over the cause of the strange lights. Other videos capturing the flash from different angles show only one flash, or several smaller flashes along the horizon.

Much of the debate centered around whether this was a case of “Earthquake Lights” (地光/地震光, also EQLs), a controversial phenomenon among scientists which is sometimes reported before high-magnitude earthquakes, such as Italy’s 2009 L’Aquila quake.

Just before and after quakes begin, witnesses have reported seeing unexplainable light phenomena in a range of colors, ranging from brilliant white flashes as bright as daylight to a blue, flame-like glow hovering above the earth.

Explanations range from the ionization of oxygen in rocks under intense stress, piezoelectric or triboluminescent phenomena, and leaks of radioactive ionizing gas into the atmosphere to more mundane sources, such as the flailing of damaged power lines. Sometimes the lights were also said to come from UFOs or explained them in religious terms, but a 2014 study refuted this and linked the phenomenon to rift environments.

Interestingly, this is not the first time the phenomenon has been reported to precede a major earthquake in China. Some Weibo users remarked that “Earthquake Lights” had been seen before the disastrous 1976 Tangshan earthquake, which damaged or destroyed vast swathes of that city and killed over 240,000 people. Two movies depicting the quake, After the Blue Light Flashes.. (蓝光闪过之后..) and The Great Tangshan Earthquake (唐山大地震) both feature scenes of mysterious bright lights illuminating the night sky moments before tremors began.

Strange lights were also reported in the sky in Tianshui, Gansu province, preceding the 2008 Sichuan earthquake.

Other Weibo users remained unconvinced about the strange lights being mysterious Earthquake Lights. “Don’t freak out over it,” one user wrote: “It’s just a downed power line.”

Another online video features commentary from seismologist Chen Huizhong (陈会忠) of the China Earthquake Administration, who explains the flashes as an electrical transformer exploding, noting that footage from another angle shows the tremors damaging electrical lines in the distance, which begin sparking and showing obvious signs of damage. This damage, however, occurs after the tremors have already started, and does not seem to explain the bright flashes which lit up the sky immediately preceding the tremors.

Still others suggested that radon gas leaking from underground as the earth shifted could have caused the flash.

While the debate rages on between proponents and skeptics of “Earthquake Lights,” a third group of online commenters has already made up their minds: the Weibo fans of prominent Chinese science fiction writer and The Three-Body Problem author Liu Cixin (刘慈欣), wasted no time in heralding the coming of extraterrestrial invaders.

“Looking forward to a scientific explanation,” wrote one user: “As for me, I think it’s the first step in an alien attack.” The user’s post ended with the hashtag, “The Sophon from Three-Body Problem has arrived!”

 
By Luke Jacobus

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Health & Science

Chinese Student Forced to Undergo “Fake Surgery” and Borrow Money While Lying on the Operating Table

The 17-year-old girl from Shaanxi underwent surgery for no reason at all, without her parents’ consent.

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The story of a 17-year-old girl who was forced to undergo a “fake surgery” at Shaanxi’s Ankang Xing’an Hospital has gone viral on Chinese social media.

One of the netizens to break the story on social media is the Weibo user @QinguanSihai (@秦观四海, 90,000+ followers), who posted about the incident on October 6.

According to the post, the incident occurred on October 4 when a young woman named Lu went online to seek medical attention because she was not feeling well. Since there was an available spot for a medical consultation at the private Ankang Xing’an Hospital, Lu went to see a doctor there.

While she was at the hospital in the city of Ankang, the woman allegedly was directly taken to the operating room and placed on the operating table after a short consultation; not for a medical examination, but for surgery.

The girl initially thought she was undergoing a routine medical check. As the surgery was already underway, the doctor stopped to let Lu sign some papers and then asked her if she could gather the money to pay for her medical procedure. When Lu protested and demanded to get off the surgery table, the doctor warned her that she was losing blood and that interrupting the procedure would be life-threatening.

Lying on the operating table, Lu called some of her friends to gather the money, all the while being pressured by the doctor that the money she had (1200 yuan/$185) was not enough to cover for the costs of surgery – which was still ongoing. The doctor allegedly even told Lu to get more money via the Alipay ‘Huabei’ loaning app.

Lu’s parents, who were contacted by concerned friends, soon showed up at the hospital as the doctor hastily ended the surgery. The parents, who were furious to discover their underage daughter had undergone a medical procedure without their consent, became even more upset when they later found out that Lu had undergone surgery to remove cervical polyps, while Lu’s medical reports showed that she actually had no cervical polyps at all. No reason could be found for their healthy daughter to have been operated on her cervix.

After Lu’s story went viral on social media, local authorities quickly started an investigation into the matter and soon confirmed that the story was real. An initial statement said that Angkang Xing’an Hospital is at fault for performing surgery on a minor without the consent of a guardian or parent. It was also recognized that the hospital has committed serious ethical violations. The hospital, located on 78 Bashan Middle Road (巴山中路), is now temporarily closed, and the doctor in question has since been fired.

Many Chinese netizens are angered about the incident, calling private hospitals such as Ankang Xing’an a “disgrace” to China’s healthcare industry.

This is by no means the first time that malpractices at Chinese local hospitals or clinics trigger online controversy. Various incidents that previously went viral show how some clinics put commercial interests above the health of their patients, and how some doctors think they can get away with abusing and scamming their patients.

In 2016, the death of the 21-year-old cancer patient Wei Zexi (魏则西) sparked online outrage. Wei Zexi, who shared his medical experiences on social media, spent 200,000 RMB to receive contested form of immunotherapy at the Beijing Armed Police Corps No. 2 Hospital (武警二院). The treatment, that was promoted on China’s leading search engine Baidu, was actually completely ineffective and the advertising for it was false.

By now, one hashtag relating to the Ankang incident has received over 270 million views on Weibo (#官方通报无病女生被推上手术台#), with other relating hashtags also circulating on social media (#家属回应无病女学生被迫手术#, #无病女学生被推上手术台涉事医院停业整顿#).

“This can’t be a real hospital, right?!” some worried netizens write, with others expressing the hopes that the medical institution will be severely punished for their wrongdoings.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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