The right tagline or advertising slogan is crucial for a brand's identity. Due to the nature of Chinese language, ad slogans in China are often multi-layered...
Stories of YouTube stars turning into successful entrepreneurs have become manifold. With the so-called 'Youtube Effect', anyone can become an online fashion influencer or money maker...
China's food delivery app market has been booming over the previous year. Apps like Eleme, Meituan and Baidu Takeout make ordering in a piece of cake....
Fast food giant KFC has opened its first outlet in Lhasa, Tibet. Although most netizens on Sina Weibo seem happy with KFC's arrival in Tibet, Newsweek...
The dancing robots were the stars of the night at the CCTV Spring Festival Gala this year. Singer Sun Nan performed with a total of 540...
A schoolboy from Shenzhen is at the centre of controversy on Chinese social media for attending a local government meeting dressed in an Armani jacket. The...
The video of a woman outraged over being forced to pay 4500 yuan (nearly $700 US) has made the headlines in China, sparking a national debate...
A recent poll by Shanghai Daily asking readers about their concerns when visiting the upcoming Shanghai Disneyland Park shows that 26% of the people worry about...
Dumplings and firecrackers are not the only things that are popular during Chinese New Year. WeChat’s ‘Lucky Money’ is all the rage – and its success...
In China, the motherland of tea, coffee is rapidly gaining in popularity. Although the market faces some cultural and societal hurdles, China is waking up and...
China's biggest Weibo star has made it to the world's most famous calendar: Pirelli. Instead of naked supermodels, this year's edition featured fully clad women chosen...
With 20 million babies born in China every year, and only a quarter of them being breastfed, the demand for baby formula is enormous. Why are...
The personal account of one high-speed railway passenger went viral this week. His view: China's high-speed railway staff should be praised more, as their service has...
China's Internet is full of online catchphrases, in-jokes and other memes. While many are just for fun, others have a deeper meaning to them. China's Internet...
It is a romantic dream for most women to see their lover kneeling down with a diamond ring and a bunch of beautiful roses. For one...
Coca Cola in China: The first crates of Coca Cola arrived in Beijing in 1979. The majority of Chinese people had only known the drink from...
Sina Weibo, often referred to as 'Weibo', is one of the biggest social media platforms of China. A short introduction to China's most popular micro-blogging service.
Not KFC or McDonald's, but Yili was China's very first fast food restaurant.
They are China's super stars and have the largest online fanbase in the world. What's on Weibo has compiled a top 10 of people with the...
When China's First Television Commercial was aired, many viewers did not know what they were seeing. But it became a hype, and people wanted to buy...
