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“Cheap”, “Ugly”, “Nothing like Hong Kong” – Netizens Disgruntled with New Shanghai Disneyland Trains

Shanghai’s very first Disney-themed trains will start running on June 16, the very same day of the grand opening of Shanghai Disneyland. Many netizens, however, are disgruntled with the design, saying it is ugly compared to that of Hong Kong’s Disney trains.

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Shanghai’s very first Disney-themed trains will start running on June 16, the very same day of the grand opening of Shanghai Disneyland. Many netizens, however, are disgruntled with the design, saying it is ugly compared to that of Hong Kong’s Disney trains.

On June 14, Shanghai Metro accounced through its official Weibo account (@上海地铁shmetro) that its first Disney-themed trains will start running on June 16 at 12:00 noon.

The trains will operate on Line 11, that runs between the Disney Station and Luoshan Road Station.

“These trains are the result of a long-term strategic cooperation between Disney and Shanghai subway,” the post says: “All the design, images and different elements of the themed trains have received the official authorization from Disney America.”

Shanghai Metro released the following pictures of the train’s design:

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Most Weibo netizens, however, did not like the design at all, saying the Disney-themed trains in Hong Kong are much prettier.

“This looks so cheap,” one commenter writes. Other Weibo users also think the Disney “wallpaper” looks “cheap”.

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There are also netizens who think the ‘special theme’ looks “forced”. “This is nothing special. It’s just a regular train with Disney paper stuck to it.”

“So ugly,” one netizen says: “This nowhere reaches the level of the Hong Kong Disney trains.” And: “This is just plain ugly in comparison to Hong Kong.”

Hong Kong Disneyland has been open to visitors since September 2005. Its Disneyland Resort Line was opened earlier in the same year. The train has special Mickey Mouse windows, Disney-themed interior couch seating, and bronze statues of Disney characters displayed in the carriages (see pictures below).

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A reporter sits in the new Disneyland Resort Line train in Hong Kong April 25, 2005. The entertainment park launched the Disneyland train which will bring visitors to China's first Disney theme park when it opens on September 12. REUTERS/Kin Cheung

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There are also netizens who are understanding of the difference between the Shanghai and Hong Kong Disney trains: “Although there definitely is a huge difference with Hong Kong, I can also understand it. After all, the passengers are different, too. If the sofa was like the one in Hong Kong, it would probably be ruined within a couple of days, and the Mickey rings would be gone.”

“Actually, I don’t think it’s as ugly as some people here say it is,” another commenter says: “Come on, let’s be a bit more supportive of our own homeland Disney!”

Shanghai Disneyland will hold its three-day grand opening ceremony starting from Tuesday. It will formally be open to the public at noon on Thursday, which is also when the Shanghai Disneyland train will officially start running – whether Chinese netizens like it or not.

What do you think? Let us know on the What’s on Weibo Twitter poll.

– By Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, Sino-Japanese relations and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Marketing & Advertising

Secret Tests Expose That Beijing’s Five-Star Luxury Hotels Do Not Change Bed Sheets

Secret tests run by a review organization have exposed how Beijing’s top-notch hotels do not change their bed sheets or clean their toilet seats. The report has caused a great commotion on Chinese social media, where it has become the talk of the day.

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Secret tests run by a review organization have exposed how Beijing’s top-notch hotels do not change their bed sheets or clean their toilet seats. The report has caused great commotion on Chinese social media, where it has become the talk of the day.

An online report by an assessment organization has exposed how some of Beijing’s 5-star luxury hotels do not change their bed sheets or clean the toilet seats after guests check out. The tests concern the renowned hotel chains Hilton, the W, Intercontinental, Marriot, and Shangri-La.

The tests were done by a company named ‘Better Choice, Better Life’ (literally ‘Blueberry Testing’ 蓝莓评测), which has over 60,500 followers on their Weibo account.

In a video released online on September 4, the research team says:

“As a review organization, we’ve found some unexpected results in a test which triggers a horrible assumption. We’ve seen messes of different industries in our tests. However, none of them have shocked us like this. The test result may lead to serious debate. But everyone deserves the truth, which is why we decided to release it.”

The video shows how members of the team check into several top hotels and mark their room’s sheets, quilt covers, toilets, and bathtubs with fluorescence stamps that can only be detected through a UV torch. These stamps will be removed when their surface is washed or gently wiped.

After messing up the room a bit, they then check out the next day and let other team members book exactly the same room after them to see if the bed linens and other room items are properly cleaned after guests leave.

The team found that in most cases, the pillow case, bed sheets, and/or quilt covers still had the same stamps on them, meaning that their linens were not only unwashed, but also were not changed at all.

They also found their marks had not been wiped off the toilet covers and toilet seats – which were not even touched after the check-out of the previous guests. They also found that the drinking glasses in the bathroom were left untouched by the hotel cleaners.

The team concluded that Beijing’s Hilton, Sanlitun Intercontinental, and W Hotel did not change their bed sheets after previous guests had departed and new guests had arrived. The JW Marriott Beijing did change the bed sheets and quilt cover, but not the pillow cases. Shangri-La changed all the bed linen except for one pillow case.

None of the hotels were found to have cleaned the bathtubs, nor the toilets, and all of them greatly lacked in their hygiene and service quality.

The standard room prices for the hotels vary between approximately US$200 and US$400 per night; all are over 2000 RMB.

Under hashtags such as “5-Star Hotels Do Not Change Their Bed Sheets” (#五星酒店不换床单#), the report has become a big topic of debate on Chinese social media.

“Knowing they don’t even change the water glasses, are you still willing to stay at these ‘luxurious’ hotels?”, some netizens wondered.

“We should set up an independent network of hotel guests,” one commenter suggested: “And leave hidden marks for each other so the next guest can check whether or not the room is clean.”

Some people write that they are not surprised by the outcome of the tests, saying they often bring their own sheets or pillows to hotels for this reason.

In response to the controversy, the Beijing Tourism Association held an official meeting with the management of the concerning hotels on the morning of September 5.

In an announcement on Weibo, they stated that they asked the hotels for clarification about the controversy, and required them to face up to their company’s problems and to actively solve these issues and improve their quality of service.

The Beijing Tourism Association also stated that they would increase the supervision of these hotels, and would implement a strict inspection of their hygiene standards and service quality.

By Miranda Barnes & Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Marketing & Advertising

“It’s All Staged!” Cosplayer Viral Story Turns Out To Be Marketing Stunt

The story of a dressed-up ‘cosplay’ girl being scolded by an elderly woman on the Beijing subway went viral over the past week. It now turns out the scene was staged for marketing purposes. It’s not the first time a viral video turns out to be a publicity stunt.

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The story of a dressed-up ‘cosplay’ girl being scolded by an elderly woman on the Beijing subway went viral on Chinese social media over the past week. It now turns out the scene was staged for marketing purposes. This is not the first time a viral video turns out to be a publicity stunt.

It is often photos and videos of everyday scenes on public transport or on the streets that go viral on Chinese media. A pregnant woman making a fuss in the subway, a loud fight between two girls, or two men riding bumper cars on a traffic lane.

This week, a video of a young woman being scolded on the Beijing subway for wearing a cosplay outfit went viral on Chinese social media.

The video, allegedly secretly filmed by a bystander, was shared by Tencent News and other Chinese media platforms. It shows an older woman on Beijing’s Line 10 telling the girl off, saying it is people like her who are a bad influence to her grandchildren, that she is neglecting her duties, and wearing clothes that are too revealing.

The story attracted much attention on social media, where many netizens sided with the young woman and praised her for responding coolly although the woman was attacking her.

Now, the story has taken a sharp turn as it turns out that the whole scene was staged with the purpose of generating more attention for the ad behind the older lady, several sources write.

The company promoted in the ad is Womai.com, a
healthy food shopping website in China that delivers to one’s door. In the ad, the website promotes its ‘coolness’; it says it is not just ‘cool’ (or ‘cold’) because it allows shoppers to stay inside with the air conditioning on, but also because it makes ‘cold jokes’ (冷笑话 corny jokes) on its ad posters.

This is not the first time a viral story turns out to be staged. In 2015, photos of a ‘romantic proposal’ made its rounds on social media when a young man asked his pregnant girlfriend to marry him using over 50 packs of diapers in the shape of a giant heart. One bag of diapers carried a diamond ring inside. It was later said the scene was sponsored by Libero Diapers.

In 2016, a video showing a woman making a scene in a hospital after having to pay nearly $700 to see a doctor also went viral on Weibo. It prompted outrage on Chinese social media about malpractices in Chinese hospitals, where patients often get scammed by hospital scalpers.

Later, netizens discussed how the video probably was a marketing stunt for Yihu365, an online platform that offers its services in making hospital appointments.

Viral marketing stunts also often occur outside of China. In a smart campaign, Range Rover parked one of its cars outside of Harrods in the UK in 2016, spray painted with the words “Cheater” and “Hope she was worth it.” As photos of the car were immediately shared by people walking by on social media, the story became bigger and bigger, with even BBC reporting about it.

With dozens of everyday scenes going viral on Chinese social media every day, ‘fake virals’ have become a business opportunity for advertising companies. But because of China’s critical social media users, fake virals hardly ever last long. But by the time it goes viral, its marketing purpose has already been fulfilled.

By Manya Koetse

Thanks to Miranda Zhou Barnes.

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©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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