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China Brands, Marketing & Consumers

Baidu Scandal Brings Business Ethics to the Forefront

Chinese search engine Baidu is under scrutiny after the death of a 21-year-old cancer patient. Many netizens blame Baidu for offering advertised space to fraudulent doctors. At the core of the Baidu Scandal lies the question: to what extent is Baidu responsible for the health of Chinese netizens?

Manya Koetse

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China’s biggest search engine Baidu is under scrutiny after the death of a 21-year-old cancer patient who was allegedly given false hope for getting better because of Baidu’s paid search results. Many netizens blame Baidu for offering advertised space to fraudulent doctors. At the core of the online discussion lies the question: to what extent is Baidu responsible for the health of China’s netizens?

Wei Zexi (魏则西) was a 21-year old student suffering a…

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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1 Comment

1 Comment

  1. Rob

    May 4, 2016 at 1:24 am

    Baidu has issues; it is absolutely China-biased, and while the advert system may not be as strict, the same procedure would show up in the list of options and alternatives no matter what.

    What Wei is not doing is taking responsible for his own short-comings, and what should be at the fore here is the lack of effective researching and critical thinking skills taught to students. I had to institute researching and citation as a course for my freshmen because it did not exist and no one taught it until maybe their 4th year; this is certainly lacking in education.

    On top of this, many Chinese medical practices are questionable in general; there are doctors who promote C-sections even knowing that natural birth is preferred and has fewer complications because it is more profitable; other doctors are promoting a pharmacological solution to problems that do not need them because it is more profitable; doctors take bribes to arrange for treatments (a friend who severed his patellar ligament in Beijing had to pay 2000 RMB in gas cards to just to get into a hospital bed, even though he had insurance to cover all the expenses of the surgery and hospital stay). This to me is less an issue of Baidu and more an issue of a profit-driven, eminently corrupt, and generally ignorant medical system (and I say this as someone with a medical background who has had to use the system in Beijing both for myself and with friends).

    Wei was foolish; where was his due diligence? Yes, I get that he was dying and looking for solutions, but how may solutions did he look for? Did he check this procedure with other doctors at other hospitals? Or, like many of my students, did he simply jump on the first answer he found and followed it through to its natural result?

    If anything, this shows shortcomings in both medicine and education. Let’s stop pointing the finger at Baidu (it’s a shitty carpenter who blames his tools) and start pointing the finger where it belongs.

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