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Getting on the Pokémon Bus: Taiwan’s Booming Pokémon Go Business

The highly anticipated release of Pokemon Go in Taiwan on August 6th has led to a true Pokemon Go craze. It has brought about a thriving Pokemon Go business – introducing anything from Pokemon Go university courses to Pokemon Go bus tours.

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The highly anticipated release of Pokémon Go in Taiwan on August 6th has led to a national Pokémon Go craze. It has brought about a thriving Pokémon business – introducing anything from Pokémon Go university courses to Pokémon Go bus tours.

After a month of waiting impatiently, Taiwan has finally welcomed the global Pokémon Go hype on August 6th. The Taiwan arrival of the game, where players locate and ‘capture’ virtual creatures called Pokémon with their mobile device, soon become a much-talked about topic on social media, anywhere from Weibo to Twitter.

John Hanke, the man behind the game, welcomed Taiwan to the Pokémon Go family with a friendly Tweet in traditional Chinese, saying: “Taiwan – Welcome to Pokémon Go.”

 

“National Taiwan University offers a special Pokémon course: ‘A Study on Pokémon.'”

 

The innocent Tweet soon triggered some animosity from mainland netizens who angrily asked why Pokémon Go was available in Taiwan but not in mainland China, where the game yet remains inaccessible.

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Despite this little controversy, the Pokémon craze in Taiwan is just as crazy as it is in the rest of the world. So crazy, in fact, that Taiwan’s top university National Taiwan University has even decided to offer a special Pokémon course.

The course is called “A Study on Pokémon“. Perhaps contrary to expectations, it will not teach about all the Pokémon in the game or how to catch them. Instead, it offers a study into the Pokémon phenomenon from a scientific and legal angle.

 

“Pokémon Go resulted in more than 800 traffic fines just three days after the game became available in Taiwan.”

 

Like in the rest of the world, Pokémon Go is also causing some trouble here in Taiwan. News has been coming in of people playing the game while driving their car, or riding their scooter with one hand while trying to catch Pokémon with the other.

The arrival of Pokémon Go resulted in more than 800 traffic fines just three days after the game became available in Taiwan.

At the Taipei Zoo, special signs inform visitors about the right way to play Pokémon Go whilst visiting the park, humorously reminding them to mind their step and the animals when playing.

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A resourceful Taiwanese netizen came up with a new business idea after hearing about all the accidents caused by the game. Vera Lin posted her chauffeur services on her Facebook page. For NT$ 650 (±US$20), she said, players in the Taoyuan area could hire her to drive them around town on her scooter while they could catch Pokémon.

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Her business allegedly also included other special services. “While in transit,” Lin wrote, “if you see someone you like, I can stop the scooter and get their phone number or ask for a photo on your behalf.” Sadly, to the dismay of many male netizens, it turned out Ms. Lin didn’t even know how to ride a bicycle.

 

“Pokémon bus tours: an experienced Pokémon trainer will be on the bus to share his tips and tricks on playing the game.”

 

Though Vera Lin’s services are fake, there are real services in Taiwan that offer to chauffeur players around town to catch ‘em all. For NT$ 3000 (±US$96) players can hire a taxi for 8 hours to drive them around town.

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Taiwanese travel e-commerce platform KKday introduced Pokémon-themed bus tours around Taipei as a way to promote their business. The Pokémon Go tours, that were offered from August 11-13, were free and were led by an experienced Pokémon Go player. Pokémon bus tours have also become news on Sina Weibo.

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During the KKday Pokémon tours, professional Pokémon Go player Hsu Chieh showed participants how & where to catch Pokémon. The tour also visited local attractions while playing the game. The promotional tours turned out to be very successful, as 1000 fans registered to participate.

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Local tour agency Lion Travel now also offers a Pokémon bus tour with a price tag of NT$99 (US$3). This 4-hour Lion Travel bus tour takes players to popular attractions such as the 228 Peace Memorial Park and Tamsui Old Street. An experienced Pokémon trainer will be on the bus to share his tips and tricks on playing the game. The tour makes use of Lure Modules at every stop to attract more Pokémon.

 

“Cruises take players around the lake, allowing them to capture those water-loving Pokémon that cannot be found on land.”
 

Pokémon Go’s arrival in Taiwan has already proven to be good for land-based businesses, but it has also been profitable for on-water businesses. Inspired by the idea of catching water-based Pokémon, boat operators at Taiwan’s tourist attraction Sun Moon Lake are now offering Pokémon-themed cruises. These cruises take players around the lake, allowing them to capture those water-loving Pokémon that cannot be found on land. There has also been news of families and groups of friends chartering boats just to catch Pokémon.

The Pokémon craze has resulted in many Pokémon-related promotional offers in Taiwan. As one Weibo netizen recently wrote: “It has only been 5 days since Pokémon Go was released in Taiwan, and already shops on every street are offering discounts for Pokémon Go players!”

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One remarkable offer is one that is currently being offered by a Taiwanese funeral home. In Taichung, a funeral home put out a billboard ad with a message that reads: “13% off on services for deaths caused by Pokémon Go related accidents.” Fortunately, nobody has claimed the offer yet.

By Chi Wen, edited by Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Chi Wen is a freelance translator and writer who lives in Kaohsiung, Taiwan. Besides translating and writing, he also teaches English as a Second Language to high school students. Chi is a self-proclaimed geek with a love for video games.

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China and Covid19

King of Workout Livestream: Liu Genghong Has Become an Online Hit During Shanghai Lockdown

Liu Genghong (Will Liu) is leading his best lockdown life.

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With their exercise livestreams, Liu and his wife are bringing some positive vibes to Shanghai and the rest of China in Covid times, getting thousands of social media users to jump along with them.

On Friday, April 22, the hashtag “Why Has Liu Genghong Become An Online Hit” (#为什么刘畊宏突然爆火#) was top trending on Chinese social media platform Weibo.

Liu Genghong (刘畊宏, 1972), who is also known as Will Liu, is a Taiwanese singer and actor who is known for playing in dramas (Pandamen 熊貓人), films (True Legend 苏乞儿), and releasing various music albums (Rainbow Heaven 彩虹天堂). He is a devout Christian.

Besides all of his work in the entertainment business, Liu is also a fitness expert. In 2013, Liu participated in the CCTV2 weight loss programme Super Diet King (超级减肥王, aka The Biggest Loser) as a motivational coach, and later also became a fitness instructor for the Jiangsu TV show Changing My Life (减出我人生), in which he also helped overweight people to become fit. After that, more fitness programs followed, including the 2017 Challenge the Limit (全能极限王) show.

During the Covid outbreak in Shanghai, the 50-year-old Liu Genghong has unexpectedly become an online hit for livestreaming fitness routines from his home. Together with his wife Vivi Wang, he streams exercise and dance videos five days of the week via the Xiaohongshu app and Douyin.

In his livestreams, Liu and his wife appear energetic, friendly, happy and super fit. They exercise and dance to up-beat songs while explaining and showing their moves, often encouraging those participating from their own living rooms (“Yeah, very good, you’re doing well!”). Some of their livestreams attract up to 400,000 viewers tuning in at the same time.

The couple, both in lockdown at their Shanghai home, try to motivate other Shanghai residents and social media users to stay fit. Sometimes, Liu’s 66-year-old mother in law also exercises with them, along with the children.

“I’ve been exercising watching Liu and his wife for half an hour, they’re so energetic and familiar, they’ve already become my only family in Shanghai,” one Weibo user says.

“I never expected Liu Genghong to be a ‘winner’ during this Covid epidemic in Shanghai,” another person writes.

Along with Liu’s online success, there’s also a renewed interest in the Jay Chou song Herbalist’s Manual (本草纲目), which is used as a workout tune, combined with a specific dance routine. Liu is also a good friend and fitness pal to Taiwanese superstar Jay Chou.

This week, various Chinese news outlets such as Fengmian News and The Paper have reported on Liu’s sudden lockdown success. Livestreaming workout classes in general have become more popular in China since the start of Covid-19, but there reportedly has been no channel as popular as that of Liu Genghong.

The channel’s success is partly because of Liu’s fame and contagious enthusiasm, but it is also because of Vivi Wang, whose comical expressions during the workouts have also become an online hit.

While many netizens are sharing their own videos of exercizing to Liu’s videos, there are also some who warn others not to strain themselves too quickly.

“I’ve been inside for over 40 days with no exercise” one person writes: “I did one of the workouts yesterday and my heart nearly exploded.” “I feel fine just watching,” others say: “I just can’t keep up.”

Watch one of Liu’s routines via Youtube here, or here, or here.

For more articles on the Covid-19 topics on Chinese social media, check here.

By Manya Koetse

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China Music

Weibo is Watching the DJs & Sports Presentation Team at the Winter Olympics Venues

Chinese netizens are not just closely following the athletes, they are also paying more attention to the “atmosphere enliveners” at the 2022 Beijing Winter Olympics.

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Chinese netizens are not just closely watching the athletes at the 2022 Winter Olympics – the DJs who are performing at the various venues and their noteworthy song selections have also become a popular topic on social media.

On Feb 8th, the US-born freestyle skier Eileen Gu (谷爱凌, Gu Aling) became the youngest ever gold medalist in freestyle skiing, winning the big air event for China. The American-born Gu has become a superstar in China, and everything related to her is going viral these days, including the songs that were playing when Gu had won gold.

The hashtag “When Gu Ailing Won the Gold, Jay Chou’s Song Huo Yuan Jia is Played” (#谷爱凌夺冠现场放周杰伦的霍元甲#) has received more than 29 million on Weibo. Chinese netizens praised the DJs for the song selection, saying it perfectly captured the scene as the song has a strong rhythm, and is also known as ‘Fearless.’

Before the hashtag about Gu went trending, the DJ team already attracted attention on Chinese social media for the interesting and noteworthy music selection at various events.

During the Ice Hockey Women’s Preliminary Round Group A, when Team US competed against Team ROC, there was a conflict between the two teams and the DJ played a remixed version of Katyusha, a Russian song that became famous during World War II. The dramatic effect of the scene and wartime song pairing made the song’s name (#喀秋莎#) and a video of the DJ trying to ‘make some noise’ on the venue go trending on Weibo with over 53 million views. Many netizens thought the music selection was humorous, with some joking that the DJ was adding oil to a burning fire.

Xie Xiao (@篮球DJ小牛), the ice hockey stadium music director for the 2022 Beijing Winter Olympics who played the song that day, later clarified on Douyin that the selection of Katyusha was not a response to the conflict. Before that game, he allegedly had already planned to use it because it is a famous song in Russia, and he already played a lot of well-known American songs.

Photo via Xie Xao, @篮球DJ小牛

Another creative song choice by this DJ team that resonated with Chinese netizens occurred during another ice hockey match between Team China and Team Japan, when an American DJ performed Defending the Yellow River on a keyboard. In China, Defending the Yellow River is a famous patriotic song. It was the seventh chapter of the classic Yellow River Cantata, written in 1939 to praise the fighting spirit of the Chinese people (#美国DJ现学后现场弹奏保卫黄河#).

A list of popular hashtags on Weibo relating to which songs are played at the venue of the Winter Olympics also demonstrates that music has become a more relevant and popular part of the Olympics, and is also an attractive component of the event that is encouraging more people, especially younger generations, to watch and participate in the Games.

Xie also said that the team is only allowed to select songs from a specific Winter Olympics music library due to copyright and licensing. The library includes 16000 musical tracks divided into various (sub)categories based on music styles, language, and themes, covering many hit songs and different music from all across the world. On the first event day of speed skating, for example, Adele’s Rolling in the Deep blasted through the speakers.

The pandemic has made the role of so-called ‘atmosphere enliveners’ or ‘vibe teams’ (气氛组, 氛围组) more important. This already became clear during the Tokyo Olympics, where we saw empty stadiums due to coronavirus measures, with DJs creating playlists to motivate athletes in the absence of cheering fans. This shift has also brought more online attention for DJs and other crew members, who would usually stay behind the scenes.

On the venues, the atmosphere is raised by Olympic mascots walking, jumping, and running around the venues interacting with smaller audiences. Meanwhile, the DJs are playing energetic tracks or are creating remixes and mash-ups while producers use different elements at the venue to enhance the audience’s experience.

Li Helin, the deputy manager of the venue operations team at Beijing National Speed Skating Oval, takes care of the event presentation at the venue. He also worked as an MC at the volleyball stadium during the 2020 Tokyo Olympics. Li has also been in charge of some popular music selections played by the DJs during events involving the China team, including Calorie (卡路里) by the Chinese idol girl group Rocket Girls 101 and Immortal Sound Above Cloud Palace (云宫迅音), the opening theme of Journey to the West, a 1986 TV series that is still considered one of China’s most popular TV dramas. These song selections also were popular on Weibo.

Li Helin, image via Sina.

Li previously said he believed that using DJs to connect with the audiences and to enliven the atmosphere at the venues will become a bigger trend for big sports events in the future. As the standard of sports presentation and fan engagement rises, more new elements, such as spectacular lighting, drones, 3D projects, etc. will also be included: “Sports presentation serves the game, but also adds fresh elements to it.”

Meanwhile, many social media users praise the music crew: “This time, the DJs at the Olympics are really awesome and their song selection is on point.”  “If you don’t know what kind of work you want to do, becoming an Olympic DJ is a good choice,” one Weibo user writes, with others agreeing: “Seriously, if I cannot be an Olympic athlete, then I’ll strive to be an Olympic DJ.”

 

By Wendy Huang

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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