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China’s E-Learning Revolution: The 10 Hottest Chinese Online Education Companies of 2016

The latest digital developments in the booming business of e-learning in China, and the 10 hottest players in the field in 2016.

Manya Koetse

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China’s rapid digital developments have greatly impacted people’s lives in many ways. It has not only changed how people talk, shop, pay, or even date – it has also changed how they learn. The increasing popularity of cyber schools is bringing about major changes in China’s education system. What’s on Weibo covers the latest developments in the booming business of e-learning in China, and introduces the 10 hottest players in the field. 

Online learning has become increasingly popular in China over the past few years – it is arguably one of the hottest topics in China’s tech industry today. The rise of e-education (在线教育) has made it possible for people to study any topic they like, no matter how old they are, where they live, or what they do. Moreover, compared to traditional education, online education is relatively cheap, making education more affordable and accessible to people from all layers of Chinese society. In this way, online education is a source of opportunities – both for e-learners and e-learning companies.

Education is generally deeply valued in China – a fact that is backed up by the numbers. In the PRC, education is in the top things that households generally spend the most money on, besides spending on housing and medical services. A large part of that education money is now being spent on digital education (Zi 2016, 36).

78 million online learners

Although China’s online education providers have been around since as early as 1998, it wasn’t until the 2011-2013 period that the market really exploded. There are now around 2.6 new schools coming online every single day, which has made China’s online learning market grow from around 500 institutions in 2012 to well over 4200 – and counting – in 2016. According to The China Online Education Report 2015-2020, the number of people studying online in 2014 was estimated at a staggering 77,97 million.

But experts say the popularity of online education in China is nowhere near its peak yet. With less than 30% of Chinese netizens currently using online education, an ever growing internet population, and a rising middle class, the market is expected to continue to grow an annual 15%. The coming decade will therefore be pivotal for China’s e-learning business (Sohu 2016; Zi 2016, 36).

Getting into the MOOC

The so-called MOOC (Massive Open Online Courses) are an important part of the online education business. [blendlebutton] MOOC are live-broadcasted classes that can be followed by a large audience of online students at the same time. Classes are often free, providing high-quality teaching. Students can sometimes get certificates upon completion when they pay a fee.

For universities, MOOC platforms give them a channel to raise their (international) profiles and prestige, to showcase their top professors, and share their own perspectives and methodologies with a worldwide audience (Confederation Swiss 2014). MOOC give e-students the opportunity to follow courses from prestigious universities like Harvard of Stanford, no matter where they are.

Although the first MOOC were already held since 2001 in the USA, they didn’t become especially popular until 2012, which was hailed as ‘The Year of the MOOC’ by the New York Times. What 2012 was for MOOC in the West, is what 2013 meant for MOOC in China, when local MOOC (幕课) platforms started to mushroom.

TopU.com (顶你学堂) was the first purely Chinese platform, set up in October of 2013. Other big Chinese MOOC players are Kaikeba (开课吧) and Xuetang X (学堂在线), and Coursera Zone – a collaboration between China’s Netease and American MOOC giant Coursera.

China’s biggest MOOC platform is the MOOC Academy (@MOOC学院) by Guokr (果壳网). Guokr closely collaborates with various Chinese and international MOOC providers.

A good year for cyber class?

According to recent news articles, 2016 has again been a specifically booming year for online education in China. By now, 42% of all Chinese netizens are allegedly planning to pay for online education now or in the future, and many companies are not afraid to invest large amounts of money in this fruitful market.

Although the booming market is tempting for many young start-ups, and 2016 has proven to be a good year for many e-learning companies, more start-ups are also closing down now that their business models turn out to be unprofitable.

A report from China’s Internet Education Research Institute has revealed that only 5% of mainland online education firms earned a profit in 2015, and that most online education companies need to be able to sustain losses for their first years of business before becoming profitable. Those who do succeed, however, can grow very big very soon.

China’s hottest online education companies

Big Chinese tech companies like Tencent or China Mobile are eager to invest in promising startups. This is a top ten of Chinese online education companies who are currently the most well-funded and most promising startups of the first half of 2016 (Netease Tech Report 2016; Education Net 2016; Sohu 2016):

1. 51 Talk (无忧英语)

Lina

Known as the “No.1 online English school in China”, 51talk was founded in 2011 and has since become the largest online English education platform in China, both for adults and children. Run by CEO Huang Jiajia (黄佳佳), 51Talk provides one-to-one teaching services for approximately 15 RMB (2.2US$) per class. The company currently has 10,000 part-time and full-time teachers, of which the majority is based in the Phillippines. Students can choose their private online teachers through the 51talk app, which also reflects the ratings of the tutor. The company has recently done some smart marketing moves by turning popular Chinese tennis star Li Na, who is known for her well-spoken English, into 51Talk’s official ambassador.

2. Koolearn (新东方在线)

Koolearn profile

Run by CEO Sun Chang (孙畅), New Oriental’s Koolearn was established in 2000. The online education network offers over 1,200 online courses to over 8.5 million registered users. New Oriental currently is the largest provider of private educational services in China, based on the program offerings, student total and geographic presence. Their courses cater to a large audience, from graduate students to middle school kids. Topics vary from different languages to medicine and finance. A beginner’s online Japanese course is available from 1980RMB (±300US$).

3. XS Teach (郉帅教育, literally ‘Xing Shuai Education’)

xsteach

Named after founder Xing Shuai (郉帅), Guangzhou-based XSteach started in 2008 as a website for learning Photoshop. It then quickly expanded and is currently offering 300 courses in 20 subjects, mostly in the areas of graphics, images, video, and design. The company profited from the rising popularity of vocational schools in China, as it gives younger generations the hope for better jobs and better incomes. XSTeach offers live-broadcasted lessons, online videos and VIP courses.

4. Yuanfudao (猿辅导)

yuandaofu

Online education startup Yuanfudao is aimed at Chinese middle and high school students who are preparing for exams. According to Technode, the company was recently boosted with 40 million US$ by Chinese tech giant Tencent. E-learners can use the Yuanfudao app to connect students with tutors, who livestream through the app. Courses are priced as low as 1 RMB ($0.15 USD) for a one-hour lecture. Yuanfudao claims on their homepage that they currently cater to over 1.6 million students.

5. Lao-A E-Commerce Platform 老A电商学院

1390

This is China’s ‘most qualitative’ training program for people who want to learn about the world of e-commerce and selling on Taobao. This online e-commerce education platform offers courses in becoming successful on Taobao or in market analysis. CEO Wu Yuanshi (吴元轼) received a 140 million RMB (±21 million US$) investment earlier this year from Guotai Junan.

6. Crazy Teacher (疯狂老师)

crazyteacher

Crazy Teacher, also known as Entstudy, is an after-school tutoring platform that allows parents to find a tutor for their children who will then come to their home to teach. The platform also has a live streaming teaching app with paid courses that students can follow from their homes. The company recently raised an investment of 120 million RMB (18 million US$) by Greenwoods Investment with participation of existing investors Tencent and Yuanxi Capital. According to Edweek, the money will be used for the development of a new livestreaming platform called Dingdang Classroom.

7. ABC360

abc

“The best online English School in China!”, and “aiming to become the best and largest leading professional online English lesson provider to young and motivated professionals in China” – this is how ABC360 advertises itself. The English school, headquartered in the Philippines, was founded by Li Jing (李晶) and his wife in 2011. They recently received a 15 million US$ investment from capital firm Guo Jin Capital.

8. Sanhaowang (三好网)

sanhao

Sanhaowang is probably the company name that has been least well-known until now, and has been hardly (or not) mentioned by English media yet – although it is considered a rising star in the world of online education. Particularly aimed at middle school students, Sanhaowang provides a one-on-one digital education platform that revolves around its desktop platform where students and teachers can log in to meet online. Both teachers and students have a writing tablet with a camera aimed at it, so that both sides can see what the other is writing [see their introduction video on Youku]. CEO He Qiang (何强) received a total of 75 million RMB (±11.2 million US$) in investments this year.

9. XDL or ‘Lamp Brother’ (兄弟连)

xdl

XDL, founded by Li Chao (李超), currently is the leader in China’s online IT education. It also one of the online education companies that has been around for the longest time; it celebrated its 10-year-anniversary this year. The company offers courses in Android technology, mobile gaming, Java, iOs and more.

10. Zhiyou Education (致优教育)

zhiyou

Founded by Ren Yanghui (任洋辉, former CEO assistant at Xueda Education), Zhiyou Education is a digital tutoring company that trains students one-on-one, both online and offline – teachers will also give classes at students’ home. The teaching cycle of Zhiyou uses the iPad as its main tool, which records student’s learning data and teachers’ teaching data with an online system. Zhiyou also offers live-streaming classes to rehearse lessons. Legend Capital invested 60 million RMB (US$9.2 million) in the company earlier this year.

Start of a revolution

Besides the top 10 of online education companies that are currently most booming, there are a myriad of other successful startups and established Chinese e-learning companies. While China’s domestic online education continues to grow steadily, an entire new generation is now growing up while learning to count and read through games on tablets and mobile phones. As Sanhaowang’s CEO He Qiang recently said in an interview: “Communicating through screen has become part of the nature of the post-2000 generation.”

‘Mobile’ is one of the key words when talking about the future of digital education in China. Right now, China has 710 million internet users. Approximately 92% of people connect to the web through their mobile phone and a quarter of them solely access the internet through mobile. This means that digital education companies will start working more and more through only apps and/or tablets, which is what companies like Zhiyou Education are already doing. Chinese media outlet Investment Bulletin recently reported on Weibo that already over 59% of China’s online education users are mobile-based, indicating that mobile education is becoming mainstream within the online education market.

Big data and data technology are other important keywords for the future of online education. By analysing specific student groups and education materials, companies can continue improving their platforms and keep on customizing learning content to suit the (age) groups they are catering to.

With an ever-growing user group, greater technological possibilities and the new tech-savvy generations who practically grew upo with a phone in their hand, the past decade has only shown us what online education might be; this is just the beginning of China’s education revolution.

– By Manya Koetse

References

Confederation Swiss (Embassy of Switzerland in China). 2014. “Situation Analysis: Massive Open Online Courses (MOOCs) in China.” http://www.swissnexchina.org/wp-content/uploads/sites/4/2014/08/MOOCS-in-China.pdf [6.8.16]

Education Net. 2016. “十大知名的网络教育网站排行榜 [Top Ten Most Well-Known Online Education Platforms].” 7CXK, January 5. http://www.7cxk.net/Article/xinxihua/201601/57651.html [7.8.16].

iWeb Choice. http://www.iwebchoice.com/html/class_38.shtml?3Months

Netease Tech Report. 2016. “中国在线教育2016上半年融资前10强出炉.” Netease Technology, July 7. http://finance.ce.cn/rolling/201607/12/t20160712_13749319.shtml [7.8.16].

Sohu. 2016. “2016中国十大教育辅导机构排名榜 [].” Sohu, April 29. http://mt.sohu.com/20160429/n446860195.shtml [7.8.16]

Sohu Education (搜狐教育). 2016. “2016年中国在线教育行业市场现状及发展趋势分析 [China’s 2016 Online Education Market State and Development Trend Analysis].” Sohu Education, July 6. http://www.54hei.com/newweb/jsp/news8.jsp [6.8.16].

Tian Feng. 2014. “China in the Mass Consumption Stage.” In: Peilin Li (ed), People’s Livelihood in Contemporary China: Changes, Challenges and Prospects, 71-85. London: World Scientific.

Zi Tong (子瞳). 2016. “在线教育红海中的厮杀 [Online Education: The Fight in the Red Sea]”. 新商游 [The New Traveling Merchant], July 8: 35-43.

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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3 Comments

3 Comments

  1. Avatar

    John

    August 10, 2016 at 5:56 pm

    Very informative, thank you!

  2. Avatar

    Wytse

    August 10, 2016 at 6:19 pm

    Great read, thanks!

  3. Avatar

    Tony Diepenbrock

    December 13, 2016 at 9:08 pm

    Awesome, thank you! As a startup in the space, this is really helpful.

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Backgrounder

‘Good Doctor’, Digital Hospitals: How Mobile Apps Are Alleviating China’s Healthcare Problems

With the rapid digitalization of China’s healthcare, Chinese patients now have more ways than one to receive medical assistance.

Manya Koetse

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China’s healthcare industry is facing some serious challenges. As Chinese society is rapidly digitalizing, mobile apps now provide innovative solutions to alleviate pressing problems in the country’s health services sector.

 
This is the “WE…WEI…WHAT?” column by Manya Koetse, originally published in German by Goethe Institut China on Goethe.de: “Good-Doctor Apps und Digitale Krankenhäuser.” 
 

Social Credit System, artificial intelligence, surveillance cameras; these are some of the hottest topics making headlines in mainstream Western media when discussing China-related developments recently.

With the rapid digitalization of Chinese society, these topics certainly have come to play a more important role in social media discussions within the People’s Republic of China (PRC). But if there is one issue that seems to concern Chinese social media users the most, it is not facial recognition nor their ‘Sesame score’: it is the topic of healthcare.

In December of 2017, a photo showing a crying mother kneeling down beside a toddler on the sidewalk in front of a Shanghai hospital went viral overnight. The moment was captured on camera by a reporter who was visiting Shanghai’s Children’s Hospital.

The photo of Guo Yinzhen and her son that went viral in China (image via NetEase, source: https://3g.163.com).

The mother, Guo Yinzhen, is a single parent who had traveled from a remote village to seek medical help for her 3-old-son, who was suffering from congenital hydrocephalus or ‘water on the brain.’ Already having traveled to the city multiple times and spending all her money on medical bills, Guo could not afford the additional 100.000 yuan (€ 12.600) for medical procedures needed to save her son’s life.

Guo’s story struck a chord with Chinese netizens, who continue to share the heartbreaking photo on social media to this day. It has become emblematic of China’s healthcare problems.

 

Crowded Hospitals and ‘Healthcare Disturbance’

 

The key to an adequate healthcare system, no matter where in the world, is that there is a right balancing in the “iron triangle” of efficiency/cost containment, high quality care, and patient access.[1] China, however, struggles with all three sides of this triangle.

Guo’s case is an extreme example, but many people in China dealing with less serious health issues and needing basic medical services also struggle to afford and access the healthcare they need.

Over 95% of people in China have health insurance, but people from different regions do not enjoy the same benefits and their out-of-pocket expenses can vary greatly. Uncovered medical costs can sometimes be catastrophic and simply unaffordable for patients and their families.

As more money flows are going to healthcare facilities in China’s cities, there is also the issue of varying levels of providers’ medical education and the overall healthcare quality, with the substantial majority of modern hospitals still existing in urban areas.

Easy access to the right kind of healthcare can be especially problematic for China’s rural population, as people often need to travel long distances and have to go through the lengthy process of registering and waiting for their doctor’s appointment, which sometimes requires them to stay in the city overnight.

For all of these reasons, China’s bigger public hospitals can get super crowded, sometimes resembling shopping malls on an end-of-season sales day. On social media, both patients and medical workers often complain about the stress brought about by the huge crowds and the shortage of doctors in hospitals across the country.

Perhaps it is no wonder that China even has a word to describe outbursts of violence between patients and doctors: ‘Yī nào’ (医闹, literally: “healthcare disturbance”).

Weibo user ‘Sunscreen’ complains about the crowds at Huashan Hospital.

One major problem within China’s healthcare conundrum is the lack of local family or primary-care doctors, which often makes bigger hospitals the first stop to any kind of medical treatment for Chinese patients.

The reasons for this issue are manifold. There is a general lack of trust in private and smaller local healthcare clinics, for example, and patients often choose to go directly to a bigger hospital to avoid making extra costs.

This makes it extra difficult for many community health care centers – that are already struggling – to make enough money and to retain qualified staff. In a society that is rapidly aging, the challenges facing China’s healthcare industry are only becoming more pressing.

 

A Doctor Today, Just an App Away

 

As China’s online environment is thriving, new innovative online apps are popping up on a daily basis. Some of these apps, that have found their ways into China’s most popular app rankings, are offering solutions to some of the country’s most pressing healthcare problems.

One of these apps is Ping’an Good Doctor (平安好医生), which was developed by health insurance provider Ping’an in 2015 and calls itself China’s “one-stop healthcare ecosystem.”

“Ping’an Good Doctor” promotional image by Ping’an.

Employing some 1000 medical staff in its in-house team, contracting over 5,200 external doctors, and collaborating with 3000 hospitals and thousands of pharmacy outlets across the country, the app is somewhat of an “online hospital.”

Through the app, users can look through an online database of medical professionals, order medicine at nearby pharmacies, get 24/7 online medical consultancy, search for information about both Western and Chinese Traditional Medicine, etc., but they can also use Ping’an Good Doctor as a fitness app to track their own health.

Screenshot of Ping’an app screen, by author.

When looking for a specific doctor for a one-on-one consult, the app first lets users select an area of expertise (e.g. dermatology or gynecology), and then offers a list of different specialists in various price categories.

Doctors from well-known hospitals, for example, or those with excellent ratings, have a one-time consultation fee of 100 yuan (€ 12,60). Other doctors can be consulted starting from 30 yuan (€3,70). All costs can be paid efficiently via online payment apps.

Doctors to pick from within the app’s various price categories.

Ping’an Good Doctor uses an AI-driven system to ask patients various questions about their symptoms and to automatically create a user’s medical record to save time. Based on the AI-generated record and the conversation with the patients – files such as photos can also be uploaded to the app -, the doctors can prescribe medicine or refer the patient to a hospital for an offline appointment if needed.

Ping’an recently announced that its number of registered users exceeded 300 million users, with 62 million monthly active users. Because the app keeps building on its AI-driven system, Ping’an Good Doctor can be expected to only become a ‘smarter’ smart health app the more popular it gets.

Although Ping’an is now leading within China’s medical app category, there are many other apps providing similar services, such as Chunyu Yisheng (春雨医生), Haodafu Online (好大夫在线), or DingXiang Doctor (丁香医生).

The emergence of these apps is just one of the many ways in which China’s digital developments, online media, and tech giants are impacting the healthcare industry, profoundly changing how patients receive healthcare information and access medical services now and in the future.

List of recommended medical apps in the Tencent app store.

In a way, China’s medical consultation apps fill the void in offline primary care. Patients who would otherwise turn to hospital care as their first stop can now  access medical consultations any time, any day, at a relatively low cost. Those who suffer from relatively harmless conditions could be diagnosed by a medical specialist via the app and get the medicine they need within a matter of minutes. With the growing popularity of these kinds of apps, many patients no longer need to visit a hospital at all.

Are smart health apps such as Ping’an Good Doctor the solution to China’s healthcare problems? No, they’re not. Struggling mums like Guo Yinzhen will not find the help they need there. But they do contribute to a more efficient healthcare environment where crowd flows in hospitals can be reduced, and patients do not need to spend a lot of time and money to stand in hour-long queues to get five minutes of their doctor’s time.

Although smart health apps could not help Guo Yinzhen and her son, social media apps could. As soon as their story went viral in late 2017, Shanghai Children’s Welfare Foundation Xiaoxingxin offered to cover medical treatments for the little boy, with a notable pediatric neurosurgeon operating the child. According to the latest updates, the boy’s situation was “looking good.”

Hopefully, the same holds true for the challenging sides of China’s healthcare industry.

By Manya Koetse
Follow @whatsonweibo

[1] Burns & Liu, 2017: 3-4.

References/Linked Sources

Burns, Lawton Robert, and Gordon G. Liu. 2017. “Introduction.” In China’s Healthcare Industry: A System Perspective, Lawton Robert Burns and Gordon G. Liu (eds), pp-1-116. Cambridge: Cambridge University Press.

Economist, 2017. “China needs many more primary-care doctors.” The Economist, May 11 https://www.economist.com/china/2017/05/11/china-needs-many-more-primary-care-doctors [20.10.19].

Zhou, Viola. 2018. “Does China Have Universal Healthcare? A Long (And Better) Answer.” Inkstone, Oct 10 https://www.inkstonenews.com/health/china-translated-does-china-have-universal-health-care/article/2167579

This text was first published by Goethe-Institut China under a CC-BY-NC-ND-4.0-DE license (Creative Commons) as part of a monthly column in collaboration with What’s On Weibo.

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Backgrounder

How Chinese Kuaishou Rebel ‘Pangzai’ Became a Twitter King

He’s been called a ‘Twitter king’, but how did the unexpected online fame of this ‘Hebei Pangzai’ start?

Jessica Colwell

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Twitter has fallen in love with a Chinese farmer after his drinking videos on Kuaishou were cross-posted abroad and went viral. He has embraced his new fans and Western social media, arguably becoming one of China’s most successful cultural ambassadors of the year.

He describes himself as the “inventor of tornado beer drinking style” and as an “ordinary peasant from China.” ‘Hebei Pangzai’ only joined Twitter in August of 2019, but he already has a Twitter following of more than 111.6K.

Although his account is temporarily restricted by Twitter at time of writing (“due to suspicious activity”), his popularity is only growing. Some Twitterers, such as the China twitterer Carl Zha (@CarlZha), are even initiating a “#FreePangzai campaign” to restore the account of the “one true King.”

But where and when did the online fame of ‘Hebei Pangzai’ start?

Let’s begin our introduction to Pangzai with one tweet from March of this year, when Twitter user ‘Hunnaban Trenchboss’ posted a video from Chinese short video app Kuaishou (快手) showing a man – ‘Pangzai’ – wearing sunglasses and smoking a cigarette while preparing an incredible mixed drink.

The man in the video smoothly pops the cap off a bottle of beer with a chopstick, pours some in a large jar, then twirls the bottle and propels the rest of the beer in a tornado of force down his throat.

He follows that up by pouring in more beer, some blue liquor, an egg, some Pepsi, and a hefty glass of baijiu – which he dumps in only after lighting it on fire, igniting his finger, and coolly lighting his cigarette. He then chugs the entire concoction in a matter of seconds.

“How do I become as cool as this guy, The Coolest Guy?”, the tweet said.

The same video was shared again in August by a few Russian accounts, was retweeted by an American account, and then went completely viral, racking up millions of views and tens of thousands of retweets.

That video has now been viewed almost 12 million times on Twitter, and has inspired tens of thousands of fans who herald him as ‘king.’

The man in the video referred to as ‘Pangzai’ (胖仔, ‘chubby dude’) is Liu Shichao (刘世超), a 33-year-old farmer and small-time Chinese internet celebrity from a city called Xingtai in Hebei Province.

According to an interview with Technode, he found out about the video on Twitter when some of his new foreign fans opened Chinese social media accounts to find him and tell him about his overnight online fame.

“One message told me that I was a celebrity now in America,” he told Technode: “So I chatted with the person [who sent the message] for a whole day, with the help of translation software.”

Within two days of his video going viral, Pangzai had figured out how to use a VPN, opened his own Twitter account and started uploading videos.

He even posted a reply on the original viral video to alert everybody to his account.

Liu’s early response to his viral video on Twitter.

Since then, Liu ‘Pangzai’ has amassed over 111,000 followers and has posted many more videos of everything from drinking, to cooking, to exploring his countryside hometown.

But it was the drinking videos specifically that earned him his following, both abroad and in China.

 

IT STARTED ON KUAISHOU

“Pangzai epitomizes the typical Kuaishou account.”

 

Liu began his internet career three years ago on Kuaishou, a Chinese short video app massively popular among China’s lower-tier cities and countryside.

In contrast to the polished, celeb-heavy platform Douyin, which is most popular among urban youths, Kuaishou is a platform for the masses. Its users are known for their crazy antics and general disregard for personal safety.

Liu Shichao’s Kuaishou account has 354,000 followers, but the majority of his videos have been removed.

Pangzai epitomizes the typical Kuaishou account. Posting under the handle “Chubby Dude from Hebei” (@河北胖仔), he uploads videos of himself eating and drinking in eye-popping combinations, or sometimes smashing things – from bricks to unopened water bottles – with his bare hands.

Liu’s video of breaking bricks with his hands was also popular on Twitter.

Liu also gained notoriety, and a couple hundred thousand followers, from his mastery of the so-called ‘beer tornado technique’ (小旋风 xiǎo xuànfēng).

According to an interview with the BBC, he peaked at 470,000 followers on Kuaishou and was monetizing his online fame with some 10,000 RMB ($1420) per month.

Liu’s signature beer tornado technique features in the first video he posted to Twitter.

Unfortunately for Liu, China’s Cyberspace Administration announced a crackdown on vulgar and illegal content across multiple social media platforms in spring of 2018, with a focus on Douyin, Kuaishou, and its sister news company Jinri Toutiao. Kuaishou was pulled from app stores until it cleaned up its act.

It is unclear just how many videos and accounts have been removed as a result of the cleanup. We can get a rough idea from an announcement by Kuaishou earlier this year that in March of 2019 alone, it removed an average of over 11,000 videos and blocked almost 1,000 accounts every day.

The result for Liu was that his account was suspended for four months and the majority of his most popular videos, including the one that went viral abroad, were removed for promoting ‘unhealthy drinking habits.’

When you look at his Kuaishou account today, you won’t see many videos focused solely on baijiu and beer chugging.

The videos that remain on his account do include drinking (and his signature tornado move) but it is always accompanied by eating food or some other activity (such as sitting deep in a field of corn, munching on roast duck and dribbling baijiu down a corn leaf into a glass.)

In a video posted to Kuaishou, Liu pours baijiu into a glass from a corn leaf, before then lighting it on fire and chugging it.

Liu still has 354,000 followers on Kuaishou. His Chinese fans, like his foreign ones, marvel at his cool and collected manner as he eats and drinks all sorts of disgusting things.

Canned herring features heavily in his most popular recent videos, where he can be seen sipping the juice directly from the can.

In one of his videos on Kuaishou, Liu eating herring directly from the can, to the disgust of his fans.

“This has to be the most unaffected anyone has ever been by eating canned herring,” says one fan. “The flavor is disgusting! 99.9% of people who try this would vomit,” another online commenter replies.

 

AN UNEXPECTED TWITTER KING

“Liu is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life.”

 

This year, Liu seems to have embraced his newfound international stardom with grace and savvy.

He uses Twitter’s in-app translation to help him communicate with fans and has been highly interactive on the platform.

Liu ‘Pangzai’ was also quick to open up a Paypal account and share it with followers, and has recently made YouTube and Instagram accounts to prevent scams pretending to be him. He has also collaborated with a Twitter fan to sell T-shirts online in America.

Many online fans have dubbed him ‘king’, perhaps the highest praise one can receive on the internet today.

But in contrast to the sunglasses and chill demeanor of his videos, Liu does not appear to be an internet celebrity overly obsessed with being cool.

Instead, he is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life (and drinking habits) with the rest of the world.

Liu began using translation software to communicate with fans soon after joining Twitter.

After reposting all of his old drinking videos from Kuaishou, Liu started asking Twitter fans what they would like to see from him. Many responded that they wanted more about his life in rural China.

He has since followed up with videos showing him fixing a pipe with his friends, exploring his local market, cooking sweet potatoes, and, of course, a tutorial on how to master the ‘tornado beer’ technique.

Liu explaining on Twitter how to perform the tornado beer technique that helped make him famous.

Many have expressed concern for his health in light of his drinking habits, but he has assured everybody that everything he does is “within his ability” and that he doesn’t drink like that very often.

Liu is grateful for all the support and praise he has received from abroad. “It’s crazy to have all of these foreign friends all of a sudden,” he recently said in an interview with Deadspin: “I really have to thank them a lot. If I have a chance I will find them and we can drink together.”

Seemingly to that end, Liu has recently organized a party to be held near his hometown in China, exciting fans all over the world and spurring many to apply for passports and visas.

Once Liu began inviting people to his party, he changed the date and location in order to accommodate more attendees.

The date is set for December 14, 2019 in Zhuamadian City, Hebei Province; too soon for many to make it, but he promises another party in the spring. There is talk also of organizing a visit for Liu ‘Pangzai’ to go to America.

 

WINDOW INTO CHINESE SOCIAL MEDIA

“Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet.”

 

Although there are many vloggers like Pangzai in China, he stands out on Twitter as some sort of window into Chinese social media, especially because this online world is usually so separate from the Western realms of social media.

The recent explosive growth of Chinese social media apps such as TikTok has not done much to facilitate this kind of cultural interaction between China and the West.

Although Tiktok is, in fact, a Chinese app (called Douyin 抖音 in China), there are actually two different versions of the same app in mainland China and abroad, meaning that the other ‘Pangzais’ of the Chinese internet still remain within the social media spheres of the PRC, rarely gaining fame outside of the Great Firewall.

In China, aside from his fans on Kuaishou, Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet. He is mentioned only one or two times across Weibo, and searches for his name and handle on WeChat, Baidu, and various Chinese tech news sites bring up nothing.

Liu is a rare example of genuine soft power coming out of China. A pure, grassroots man of the people with strong cultural appeal who sincerely enjoys sharing his life and his culture with the rest of the world. His tweets are full of affection and appreciation for his fans, as well as frequent prompts for followers to share their own lives and customs of their home countries.

To watch his introduction to Twitter and rise to fame is to see the best of the internet: cultural interaction, genuinely shared delight, and mutual admiration inspired by hilarious antics caught on camera.

His Twitter fans express their hope that Twitter Support will soon lift the temporary ban on their ‘Twitter king.’ To them, it’s perfectly clear: this online king is nowhere near dead, long live Pangzai!

Follow the #FreePangzai hashtag on Twitter.

Update: Panghaizi is out of Twitter jail!

 
Want to read more about unexpected online celebrities from China? Also see:
The Story of Two Farmers Who Became Internet Celebrities;
The “Vagrant Shanghai Professor”;
From Farmgirl to Fashionista: Weibo Celebrity Fairy Wang.

 

By Jessica Colwell
Follow @whatsonweibo

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