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China’s Exam Fever and ‘Gaokao Economy’

It is time for China’s gaokao (高考) – the national college entrance exams. The exams, that are taking place on June 7 and 8, are attracting nationwide attention – both offline and online. Not only does the gaokao dominate the top trending lists on China’s social media, companies also profit from the so-called “gaokao economy” (高考经济).

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It is time for the gaokao (高考) – China’s national college entrance exams. The exams, that are taking place on June 7 and 8, are attracting nationwide attention both offline and online. Not only do the gaokao dominate the top trending lists on China’s social media, companies also profit from the booming “gaokao economy” (高考经济).

China’s gaokao (高考) week, the time of the national college entrance exam, is one of the biggest events of the year. During this time, topics like ‘the 2016 Exams’ (#2016高考#) are trending on social media, and Weibo accounts revolving around the exams, like Sina’s Gaokao Newsflash (@高考快讯), are suddenly very popular.

More than 9 million students are taking the exams this year. The gaokao (literally: ‘higher exams’) are a prerequisite for entering China’s higher education institutions, and are usually taken by students in their last year of senior high school. The exams take place during a period of 2 days. Scoring high grades for this exam can give high school students access to a better college, which enlarges their chances of obtaining a good job after graduation. Because the exam results are potentially life-changing, the gaokao period is generally a stressful time for students and their parents.

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China’s social media platforms are well-visited during the exam period. Many exam candidates post photos of their study material or go online for support, posting encouraging words to themselves and to their fellow students on Sina Weibo. Weibo is also the go-to platform for parents whose children are taking exams, as these strenuous times are generally stressful for the entire family. Weibo currently therefore also has trending hashtags like “Respect for all parents supporting their kids during exams” (#向高考陪读父母致敬#).

“Gaokao Economy”

Many businesses and universities profit from the nationwide gaokao fever by drawing attention to themselves and trying to make money during this time. “Gaokao economics” (高考经济) refers to this phenomenon of businesses specifically using the exam-period to promote their brands and make more profit.

On Weibo, gaokao economics are mainly visible through brands wishing exam students good luck; making sure they link their logo to the exams. The trending topic ‘2016 exams’, for example, is sponsored by the popular herbal tea brand Wong Lo Kat. wanglaojiThere are also various brands and companies that organize special exam activities and advertise them through social media. Wenzhou radio announced that they are organizing special local taxi’s to drive students to their exam rooms and back.

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App developers and app stores take this opportunity to promote apps focused on studying and concentration. The weekly recommendations of the Chinese Apple app store are specially themed around “Exam Preparation” (专注备考), with various apps listed to help students organize their study information, improve time efficiency, relax in between studying, and meditate for better focus.

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Many educational institutes also profit from the exam fever, either by offering expensive cram courses or by using this time for promotion. While the exams are still in full swing, universities are already trying their best to attract prospective students. Under the hashtag “I Will be Waiting for You in University” (#我在大学等你#), many universities are posting their campaign videos and publicity photos, featuring university students holding signs saying “I will be waiting for you at [university name]”.

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But the gaokao economy goes far beyond the digital environment. Many companies jump at this opportunity to offer anything students might need, from clothes to food and other basic needs. There are also many hotels, for example, providing hourly rooms and special discounts for gaokao candidates who need some room for study or accommodation. These so-called ‘exam rooms’ (高考房) are currently very popular, as they give students the opportunity to concentrate and get a good night sleep. One Shijiazhuang hotel provides free yogurt and chocolate for exam candidates, as well as lucky signs in their hotel rooms to boost their chances of success.

There are also companies offering special ‘gaokao nanny’ (高考保姆) services, as reported by 961 News. ‘Gaokao nannies’ do everything they can to make the exam student as comfortable and focused at possible; cooking them the right food, taking them to the exam room and alleviate their stress through talking.

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As the ‘gaokao economy’ has grown bigger through the years, there are also media criticizing the phenomenon. Some media say businesses shouldn’t profit from students, others say it is not good as it puts extra strain on those families that are already having financial struggles, as they cannot afford to spend more during their child’s exam period.

But not all netizens agree with the media’s critical stance: “Don’t these companies just need to make money too? It’s not like they’re cheating people,” one netizen writes: “I am not in this business, but you’re making a big fuss over nothing.” Another Weibo user responds: “There are just so many people who need to make money in this country – and they’ll think of anything to do so.”

– By Diandian Guo & Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Arts & Entertainment

This Is the Weibo Post with the Most Comments Ever (Well, Almost)

One of Weibo’s hottest posts ever is all about the money.

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It’s all about the money? When billionaire Wang Sicong announced he would be giving away more than $160,000 to Weibo users, his post generated over 63 million reactions.

The victory of Chinese esports team Invictus Gaming (IG) was one of the biggest trending topics on Weibo the past week, with the joy among China’s younger generations over winning the League of Legends World Championship being noticeable both online and offline.

Cheering crowds for the Chinese team (Sinanews).

Amid cheering crowds on campuses and celebratory posts flooding WeChat and Weibo, there was one post that especially stood out this week: that of Chinese billionaire Wang Sicong (王思聪).

Wang Sicong, who now has over 41 million followers on his Weibo account (@王思聪), is one of China’s most famous fu’erdai (富二代), the term that refers to the ‘second generation rich’: the children of the nouveau riche in China. Wang is the son of Chinese tycoon Wang Jianlin (王健林), who is known as one of the richest persons in Asia.

On November 6, three days after Invictus Gaming’s League of Legends victory, Wang posted on Weibo:

“To celebrate IG’s championship, I will do a championship month event; this month, I will draw prizes in four waves. Today is the first one, and out of everyone who comments/likes/forwards this post, I’ll draw 113 people (to celebrate the awesome day of 11.3 [when IG won]), and those people will all get 10,000 yuan [±$1437] in cash.

At the time of writing, the post has received more than 24 million shares, over 20 million comments, and 19 million likes.

On November 11, Single’s Day, Wang announced that the winners had been picked through Weibo’s lottery picking system (@微博抽奖平台).

Besides that it is likely that Wang’s post is a collaboration with Sina Weibo, Wang has more reasons for this noteworthy prize drawing. Wang himself is the founder of the current ‘Invictus Gaming’ team; he acquired the top Chinese gaming club ‘Catastrophic Cruel Memories’ in 2011, in order to promote professional esports in China.

The ‘lottery’ has also boosted Wang’s online fanbase, which grew by two million fans within several days time.

Biggest Posts on Weibo

Although it is very rare to see this big of a number of reactions and shares for one post on Weibo, Wang’s post officially is not the ‘number one’ popular post of all times on Weibo.

In 2016, Guinness World Records actually announced a world record for “Most comments on a Weibo™ post.” The record holder is the Chinese singer and actor Lu Han (鹿晗), whose 2012 post about his favourite soccer team, Manchester United, had received 100,899,012 comments.

What is a bit misleading about the record, however, is that the comments were accumulated over a period of multiple years.

To put into perspective how popular Wang Sicong’s recent post really is, we will line up some examples of posts that became booming on Weibo.

Last year, one post by Lu Han in which he announced his new relationship actually led to a temporary breakdown of Weibo’s servers. A day later, the post had received 2,4 million comments – far less than the amount of comments Wang’s post received over the past week.

Wang Baoqiang announced on Weibo that his wife betrayed him and that he was getting a divorce.

Another noteworthy post that made social media blow up was that of Chinese actor Wang Baoqiang, who announced on Weibo in 2016 that he was divorcing his wife and firing his agent because of their secret love affair. That post received over 1,5 million comments within 24 hours.

The apology post by Chinese actress Fan Bingbing, who was caught up in what has become the most controversial tax scandal of 2018, had its comments disabled, but received over 340,000 shares and some two million likes.

According to Time, the most popular post on Twitter of 2017 was that of Carter Wilkinson who asked American fast food chain Wendy’s “how many retweets for a year of free chicken nuggets?”, which received a reply from the chain saying “18 million.”

By now, Carter’s tweet “HELP ME PLEASE. A MAN NEEDS HIS NUGGS” has received more than 3,5 million retweets. (Although he did not make it to 18 million, he still got his year-long supply of nuggets.)

It is clear that by accumulating more than 60 million reactions (shares, comments, likes) within seven days, Wang Sicong’s post is now among the top scoring posts of all time on Weibo. (Do you know of other posts that set Weibo booming, please let us know in the comment section below – we might make a list later).

To find out who the most popular Weibo celebrities are, check our recent top 10 here.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Digital

Insights into Sesame Credit & Top 5 Ways to Use a High Sesame Score

These are the top ways in which netizens’ high Sesame Credit scores can be used in daily life.

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There’s been much talk about China’s ‘credit score’ recently, with many media conflating the country’s Social Credit System with the commercial Sesame Credit programme. In this article, we will explain the latter: what is Sesame Credit and what can users do with their high score?

Note: for more about the Social Credit System and differences in its media coverage in China and the West, please see this article.

With all the talks about China’s nascent Social Credit system and commercial social credit programmes, it is becoming clear that Chinese netizens are entering a ‘credit lifestyle’ (信用生活).

“All Chinese citizens now have a score,” is an idea that has popped up in many foreign media over the past years, often conflating it with China’s nascent ‘Social Credit System.’ To read more about the Social Credit System see our articles about this here or here. In this article, we will solely focus on Sesame Credit.

On Weibo, the official Sesame Credit account (@芝麻信用), which has over 240,840 followers, often announces new ways for people to profit from their (high) Sesame Credit score.

What’s on Weibo explores and lists five different ways in which a high Sesame Credit score can be used in China today. But first – what actually is Sesame Credit?

 

About Sesame Credit

 

Sesame Credit (Zhīma xìnyòng 芝麻信用) was launched on January 28, 2015, by Alibaba’s Ant Financial, after it had received permission by the PBOC (People’s Bank of China) to be one of the eight Chinese companies to experiment with personal credit reporting.

According to the Sesame Credit company, its major goal is to make credit more widely available to consumers and small business owners, and to “enable credit providers to make holistic and accurate decisions,” while also “empowering merchants to provide more credit-related services.”

Image via http://www.twoeggz.com.

Because Sesame Credit is part of Jack Ma’s Alibaba Group family (Ant Financial is an affiliate of the Chinese Alibaba Group), Sesame Credit has an enormous amount of data at its disposal, from e-commerce sites to finance products. China’s biggest shopping websites Taobao and Tmall belong to Alibaba’s vast online ecosystem, as does payment app Alipay.

It is not mandatory for users to opt into Sesame Credit. Some have compared the system to a loyalty program, although it is a bit more than that. Since 2015, for example, Sesame Credit also cooperates with the popular online dating service company Baihe.com (百合网), so that people can link their dating profile to their credit score. Sesame Credit already had 520 million users as of 2017.

Since its launch, various foreign media have written about Sesame Credit as an ‘Orwellian system.’ Among others, one of the reasons for this, is that Sesame Credit incorporates a publicly available ‘blacklist’ into its scoring process. The ‘blacklist’ is a Chinese courts’ list with the names of people that have an effective court justice against them; inclusion on this list can make users’ existing Sesame Credit drop dramatically, which would make people miss out on all perks of having a high Sesame Score.

Earlier in 2018, Alibaba, along with the seven other private credit programmes that were allowed to run their trial in 2015, become shareholders and active contributors to a new unified platform that has access to an enormous number of personal credit data. At the so-called ‘trust alliance’ (信联) Baihang Credit (百行征信), state level and commercial organizations join forces in further developing China’s credit systems.

 

About the Score

 

Within the Sesame Credit programme, the lowest score one can get is 350. The highest is 950. This score is based on users’ behavior across various platforms. A score of 550 to 600 is an intermediate/normal score. 600-650 is considered a ‘good’ score. Those in the 700-950 range are exceptionally high in score.

For those who first opt-in to Sesame Credit, and who have not had any violations, 600 is usually the score to receive.

Sesame Credit example scores explained, from 385 being in the low range to 731 being in the ‘good’ range.

Some of the important elements the score is allegedly based on, are –

• (35%) general credit history: past payment history and indebtedness – if persons still have enough credit on their credit card when purchasing items, if they pay their gas & electricity on time [often done through Alipay in China], pay violations tickets on time, etc.
• (25%) general financial status/fulfillment capacity: the available amount on users’ Alipay account, if they are renting a car/house etc. and are able to pay for it, status of Huabei (a credit card function within the Alipay wallet), etc.
• (20%) online behavior and preference: the extent to which an account is actively used, how many purchases are done, etc.
• (15%) people’s personal characteristics: educational background, address, real-name registrations, etc.
• (5%) contact network and interpersonal relationships: how many online contacts one has, ones’s influential power in contact list, interactions between user and friends, etc.

For those who opt in to Sesame Credit and have a high score, there are many different ways to benefit from it, as listed below.

 

The Top Ways to Benefit from Sesame Credit

 

Please note that there are more ways to benefit from a high Sesame Credit score, but we have listed five popular ones below.

 

#1 ‘Credit Treatment’ at Hospitals

 

In November of 2017, Sesame Credit first launched its “Credit Medical Treatment” (信用就医) services for people with a score over 650, with Shanghai’s Huashan hospital being the country’s first hospital to implement the function.

With “Credit Medical Treatment,” patients could save up to 60% of waiting time at hospitals by cutting lines and not needing to pay for treatments upfront. Payments are done through Sesame Credit’s in-app credit function Huabei (花呗).

While a normal procedure at Chinese hospitals can be time-consuming, the Sesame Credit procedure is much more efficient, mainly because people do not need to line up to pre-pay for their medical check-up and the medications.

Normal procedure:

(±20 min) 1. Arrive and register at the hospital and pay for it
(±60 min) 2. Waiting time to see a doctor
(±10 min) 3. Doctor’s appointment/consultation
(±20 min) 4. Line up for payment [of examination]
(±20 min) 5. Check-up/Examination
(±20 min) 6. Queue up for payment
(±10 min) 7. Pick up medicine

Image via xinhuanet.

The procedure with Sesame Credit:

(±3 min) 1. Register at hospital and payment by phone.
(±10 min) 2. Automatically get a number to see the doctor.
(±10 min) 3. Doctor’s consultation.
Payment [for examination]
(±20 min) 4. Examination.
Payment [for medicine]
(±10 min) 5. Pick up medicine

There are also other ways in which people with a good Sesame Credit score can enjoy extra services and benefits at hospitals. Those with a score over 600, for example, can rent a wheelchair in hospitals without deposit.

 

#2 Try First, Pay Later

 

Since September 2018, Sesame Credit offers the possibility to “try out” purchases from Tmall for consumers who have a Credit Score of over 700, promoting the idea of “never regretting a purchase.”

With this concept, people can order clothes or other items from e-commerce platform Tmall (天猫 Tiānmāo in Chinese) without any risk, having the guarantee to always being able to send back items that are unsatisfactory without paying for them.

There are also frequent promotions done by brands and companies in collaboration with Sesame Credit, such as offering people with a high credit score (over 750) to try out the newest Ford for three days, or to use the latest Meitu phone for 30 days for free, without necessarily needing to buy it afterward.

Meitu promotion for Sesame Credit users with a score over 750.

Sesame Credit also makes it more tempting for its users to spend money on (Alibaba) platforms in other ways. The higher one’s credit is, the more one is able to lend from online lending service Huabei; those with a credit higher than 750 can lend up to 20,000 RMB (±$2890). Unsurprisingly, the literal translation of Alipay’s ‘online credit card’ service Huabei (花呗) is “Just Spend.”

 

#3 No Deposit on Shared Bikes (and other things)

 

Sesame Credit has a partnership with bike sharing platforms Hello Bike (哈罗单车) and Ofo, allowing users with a credit over 650 points to rent these bicycles, that can be found anywhere in bigger cities in China, without paying a deposit.

It is not the only service that does not require a deposit for those with a high Credit score; using a shared umbrella, or a publicly available shared phone charger, or even renting apartments, often no longer needs a deposit for those with a higher score.

 

#4 Open Access to Libraries

 

In many places in China, people who have a Sesame Credit score over 550 no longer need to pay a downpayment and can set up a library card for free, in other places people with a higher Sesame score no longer need a library card at all to borrow books at their local libraries and/or their automated self-service street libraries (just their ID).

Since April of 2018, this special service for Sesame Credit users (not needing a card) was introduced in the entire Zhejiang province. Public libraries in other places, such as Shanghai, have already been experimenting with Sesame Credit perks for library lovers since 2015.

 

#5 Special Lounges at Train Stations

 

Especially during peak seasons such as the National Day holidays or Spring Festival, China’s train stations can get exceptionally busy. For Sesame Credit members with a score over 650, there are now special lounges to relax.

Sina notes that the lounge is only available to those members who have also bought a higher fair ticket (first class), or who have a platinum status.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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