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Are Douyin and TikTok the Same?

China’s popular “Douyin” app is known as “TikTok” in markets outside of China. But is it really one app?

Gabi Verberg

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TikTok, known as the international version of the Chinese successful short video app Douyin, is a global hit. Despite Bytedance’s efforts to present Douyin and TikTok as being the same product, they are actually two separate entities.

Douyin, (抖音, literally “shaking sound” in Chinese) is a short video media app owned by China’s young tech giant Bytedance (字节跳动). The app allows users to create, edit, and share short videos as well as livestreams, often featuring music in the background.

Douyin’s international name is TikTok, an app that looks the same as Douyin, while in fact, the two are not one and the same, despite Bytedance’s efforts to brand it as such.

This is not the first time a Chinese tech company presents one app as being the same everywhere, while it actually is not. Tencent’s super app Weixin (微信), also known as WeChat, runs two different systems for its Chinese and international version, as explained here.

When downloading either WeChat or Weixin, both being the same app, the app determines what features you can use and what information you can see based on the telephone number you register your account with.

In practice, this means that when you are a non-Chinese resident, you will be using the ‘international version,’ meaning you will have access to (international-specific) content that a user registered with a Chinese telephone number will not be able to see. The overseas version also does not have the same Wallet functions the Chinese version has.

 

Two apps, two systems

 

The difference between WeChat vs Weixin and TikTok vs Douyin, however, is not the same. Whereas the first is basically one app with two different modes, Douyin and TikTok are two completely separate entities.

Depending on the app store you use, you will either be able to download Douyin or TikTok. Users of Chinese app stores can only find Douyin, whereas users of the overseas Apple store or Google Play will only find TikTok available for download.

That the apps are actually separate systems becomes clear when running the same search words in both apps. As shown below, both apps provide different content for the same search words.

Left image: TikTok, Right image: Douyin.

For example, one of TikTok’s most popular channels of this moment is called ‘LisaandLena,’ a verified account by two German twins which has over 32 million fans. However, when you enter ‘LisaandLena’ in Douyin, the only result is an unverfied account which only has 102 fans and shows seven videos.

Results are the same the other way around. One of Douyin’s most popular accounts is that of Chinese actor Chen He (陈赫), who has over 52 million fans features 62 videos at this week. However, when running the same name search in TikTok, several unverified accounts come up, all showing some similar videos like those on Chen He’s Douyin account.

Top left picture: Douyin; top right and two bottom pictures: TikTok.

This suggests that, although Tiktok and Douyin have the same functions, layout, and logos, its users in China and overseas are kept completely separate and are not able to interact with eachother, something that a recent Chinese blog also discusses in detail.

 

The Rise of Douyin and TikTok

 

Ever since its launch in September 2016, Douyin has grown immensely popular. Just one year after its release, Douyin had more than 100 million users and became the second most downloaded app in the Chinese Apple store.

In September 2017, ByteDance took its app overseas; branding Douyin as TikTok for the international market, while keeping the app’s original name, Douyin, for its Chinese market.

Similar to Douyin, TikTok appeared to strike the right chord among internet users right away. In the first quarter of 2018 (note: within half a year after release), TikTok was the 6th most downloaded non-game app in the Apple app store and Google play store combined. In the Apple app store, it was even the most downloaded app. With its 45,8 downloads in the first quarter, TikTok beat apps such as Facebook, Youtube, or Instagram in the popularity rankings.

But that is not where TikTok’s short-video craze halted. In August 2018, TikTok merged with short video app Musical.ly (founded in 2014), that had over 100 million monthly active users at the time. In October last year, after receiving several investments, ByteDance Ltd. officially became the worlds most valuable private start-up, valued at 75 billion dollars.

By summer, ByteDance announced that TikTok, (meaning both apps combined) had more than 500 million monthly active users worldwide. About 300 million of these 500 million monthly active users are China’s domestic users.

 

Why does ByteDance separate Douyin and TikTok?

 

Why would Bytedance go through the effort to create two apps running on different systems? The answer partly lies in China’s strictly controlled online environment, where (social) media companies have to adhere to local policies on what is and what is not allowed to be published on their (user-generated) platforms.

In 2018, Bytedance was already criticized by authorities for hosting ‘inappropriate content’ on its news platform Jinri Toutiao. The joke app Neihan Duanzi, also run by Bytedance, was forced to shut down. Afterward, the company vowed to hire 4,000 additional censors, clearly not taking any risks in getting more warnings from authorities.

By separating Tiktok from Douyin, ByteDance can closely regulate the contents uploaded to Douyin, as they will be disseminated within China, while leaving overseas TikTok and its users relatively free to share whatever content they want to share (do note that the app also set up a team of 20 censors in Indonesia to monitor and ‘sanitize’ content from the platform there, after receiving complaints from Indonesian authorities).

 
New regulations for online video content
 

In light of tighter control on online video platforms, it seems that Bytedance’s monitoring team will have to work around the clock. On January 9, China’s Netcasting Services Association (中国网络视听节目服务协会), an association directly managed by the Ministry of Civil Affairs, issued new regulations that online short video platforms in China should adhere to. One of the new guidelines requires all online video service providers to carefully examine content before it is published.

Tech Sina reports that the new stipulations require that all online video content, from titles to comments and even the use of emoticons, has to be in accordance with regulations, which prohibit any content that is ‘vulgar,’ is offending to the Chinese political system, puts revolutionary leaders in a negative light, or undermines social stability in any way.

On Weibo, the newest regulations became a topic of discussion, with many netizens wondering how short video apps such as Douyin are going to comply, and how its users will be affected.

Although Douyin has not responded to how and if its platform will change in light of the latest regulations, we can expect that TikTok will not be affected – it will be marching to the beat of his own app.

By Gabi Verberg, with contributions by Manya Koetse

Interested to know more about Bytedance and TikTok? We recommend listening to this podcast by Techbuzz China.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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Gabi Verberg is a Business graduate from the University of Amsterdam who has worked and studied in Shanghai and Beijing. She now lives in Amsterdam and works as a part-time translator, with a particular interest in Chinese modern culture and politics.

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2 Comments

2 Comments

  1. Avatar

    Suzy

    March 8, 2019 at 3:45 pm

    very good article… same as wechat VS weixin, look the same but actually not really the same…
    2 differents internet, so 2 different Rules.

  2. Pingback: YY – Great Margin Of Safety As Core Business Is Valued At 1.2x P/E – Front Page Disclosure

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China Digital

Cybersecurity Experts Warn: Flicking the V-Sign in Photos Could Give Away Your Fingerprint Data

V-sign selfie pictures could disclose personal information about your fingerprints, security experts warn.

Manya Koetse

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Our cameras are getting better, but that’s not always a good thing. Chinese internet security experts warn that peace sign photos could potentially be abused to collect fingerprint data.

The 2019 China Cybersecurity Week was held in Shanghai this week, and made it to the top trending topics on Sina Weibo today.

The topic attracting the attention of millions of Chinese web users is not China’s cybersecurity in general, but one that was discussed during the event, namely the potential privacy risks in making a V-sign on photos.

Chinese internet security experts at the conference warned that people are unaware that they could be giving away personal data information about their fingerprints when sharing photos of themselves making a peace sign.

If the side of the fingertips is facing the camera, and if there is not a lot of space in between the camera and the hand, it would potentially be possible to gather fingerprint data using photo enlargement tools and AI techniques.

Photo by Priscilla Du Preez.

The deputy director of the Shanghai Information Security Industry Association stated that photos displaying a fingertop-facing V-sign taken within 1,5 meter of the camera could potentially disclose 100% of one’s fingerprint information, China Press reports.

A booth at the conference giving information about fingerprint information leaking through V-sign photos. Photo via China Press.

Criminals could reconstruct fingerprint patterns of other people and abuse them in various means – basically wherever fingerprint information is used to confirm people’s identities (e.g. biometric door locks or fingerprint payment scanning).

Besides not disclosing fingerprint information in photos posted online, experts also warn people not to leave fingerprint information at machines without confirming their purpose and legality.

Fingerprint scanning is used for a multitude of purposes in China. Foreigners who arrived in China since 2017 will also be familiar with the policy of collecting foreign passport holders’ fingerprints upon their arrival in the PRC.

On Chinese social media, the topic “Making a V-Sign Could Leak Your Fingerprint Data” is one of the biggest being discussed today. On Weibo, the hashtag has gathered 200 million views at time of writing (#拍照比剪刀手会泄露指纹信息#).

Some commenters advise people on social media to make peace signs with the nail side of the fingers facing the camera. (That gesture, however, is deemed an offensive gesture in some nations.)

The V-sign is often used as a rather non-symbolic or cute gesture across in East Asia.

Although in many Western countries, the symbol is mostly known as the victory sign (“V for Victory”) as used during World War II, it entered mainstream popular culture in Japan since the 1960s and spread to other Asian countries from there.

This Time article explains how the gesture appeared in Japanese manga in the late 1960s, one of them titled V is the Sign (Sain wa ‘V’ / サインはV).

Amid the concerned Weibo users, some are not worried: “It’s ok,” one commenter writes: “Using a Beauty App smoothes out my skin anyway.”

There are also many commenters who are confused about the news, wondering what advanced photo camera quality and AI technique might implicate for future privacy risks concerning face recognition data and iris scanning software (“Should we also close our eyes?”).

Others offer a different solution to the unexpected V-sign issue: “Just flip the middle finger instead.”

By Manya Koetse

The images used in the featured image on this page come from 追星娱乐说.

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Digital

“Taobao Life”: This Feature Shows How Much Money You’ve Spent on Taobao

Some users just found out they could’ve bought a house with the money they’ve spent on Taobao.

Manya Koetse

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Over the past few days, a new Taobao feature that allows users to see how much money they have spent on the online shopping platform is flooding Chinese social media.

Taobao Marketplace is China’s biggest online shopping platform. Owned by tech giant Alibaba, Taobao was launched in 2003 to facilitate consumer-to-consumer retail.

For many people, Taobao shopping has become part of their everyday life. Whether it is clothes, pet food, accessories, electronics, furniture – you name it, Taobao has it.

Because buying on Taobao is so easy, fast, and convenient, many online consumers lose track of how much they actually spent on the platform – especially if they have been using it for years already.

Thanks to “Taobao Life,” users can now see the total amount of money spent on their account.

How to do it? First: go to Taobao settings and click the profile account as indicated below.

Image by whatsonweibo.com

Then click the top icon that says “Achievement” (成就).

Image by whatsonweibo.com

And here you find what you have spent in this account in total. On the left: the money spent, on the right: the amount of purchases.

Image by whatsonweibo.com

Since I’ve used started using this Taobao account for the occasional clothes shopping since 2016, I’ve made 122 purchases, spending 7849 yuan ($1140) – a very reasonable amount compared to some other Taobao users, who are now finding out they could have practically bought an apartment with the money they have spent on Taobao.

This user, for example, found out they spent over half a million yuan on Taobao ($75,500).

Image via whatsonweibo.com

This user below has spent over 1,1 million yuan on Taobao ($170,000).

Some people discuss all the things they could have bought with the money they have spent on Taobao over the years: “As soon as I saw the number, I wanted to cry,” one Weibo user writes: “What have I done?!”

Another person, finding out they have spent 230,000 yuan on Taobao ($33,400), writes: “This can’t be true! Surely this must be a mistake!?”

“If I wouldn’t have spent all this money on Taobao, I would’ve been rich,” others say.

The topic of Taobao’s total spending amount has become so popular on Chinese social media this week, causing so much consternation, that Taobao posted a message on its Weibo account on July 27, writing: “We heard you guys couldn’t sleep last night..”

Although many people are shocked to find out the money they’ve spent on Taobao, others console themselves with the thought that adding up everything they have spent on Taobao, they were actually ‘rich’ at some point in their lives.

 

By Manya Koetse , with contributions from Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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