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Explainer: Answering Five Big Questions on the ‘Study Xi’ App

Manya Koetse

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As the ‘Study Xi’ app, that encourages China’s online population to study Xi Jinping Thought, keeps on dominating China’s top app charts, these are some of the big questions on China’s latest interactive propaganda tool. What’s on Weibo explains.

Since its launch in January of this year, the ‘Study Xi, Strengthen China’ app (Xué Xí Qiáng Guó 学习强国, also ‘Study Xi, Strong Country’)1, that was released by the CCP Central Propaganda Research Center (中央宣传部宣传舆情研究中心), has been making headlines both in and outside of China.

The app, that revolves around studying “Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era” (习近平新时代中国特色社会主义思想), is still top ranking on China’s popular app charts: it is the overall second top free app in the Chinese iOS Store, and the number one most popular educational app in Chinese charts at the time of writing.

‘Study Xi’ is a multi-functional educational platform that offers users various ways to study Xi Jinping Thought, Party history, Chinese culture, history, and much more. Once people are registered on the app, they can also access the platform via PC. Every user has a score that will go up depending on how active they are on the app.

An important part of the app is its news feed: the home page features “recommended” reads that all focus on Xi Jinping and the Party. Another major feature is its ‘quiz’ page: every week, there are different quizzes that users can do, relating to all sorts of things, from Party ideology to famous Chinese poems.

For our previous article on the app, we listed some of its functions in the image below. It is much more than a media app alone; it also has a social function, that allows users to connect with friends, message them, call them, and even send them ‘red envelopes’ (money presents).

As its popularity continues, and Weibo discussions on the app continue, we will answer some of the questions you might have about the app in this article.

 

#1 Was the app developed by Alibaba?

 

Ever since its launch, it has been rumored that Alibaba is the company that developed this app. In the app’s descriptions, however, all copyright and credits go to the Central Propaganda Department of the Communist Party that has allegedly started developing this app since November of 2017. Nowhere does it say that Alibaba was involved in its development.

Alibaba’s involvement, however, is in no way a secret: the app’s ‘red envelope’ function is made possible through Alipay, the online payment platform that is owned by Ant Financial Services Group, an affiliate company of the Chinese Alibaba Group. One way for users to verify their identity on the app is also by linking it to their Alipay account.

Users of the app also noted that, upon registering for the app, their old Ding Ding conversations were automatically loaded into their chat history. Others said that upon changing their Ding Ding password, their Study Xi password was automatically also changed. Ding Ding is a multifunctional enterprise messaging app by Alibaba (read here), and many of its functions are also incorporated in the Study Xi app.

“I just discovered Study Xi is based on the Ding Ding app – all conversations I had with a good friend on Ding Ding are also displayed on the Study Xi app,” one of the many Weibo comments on the topic said: “Have other people found out yet that the user information between Study Xi and Ding Ding are interoperating with each other?”

According to a Reuters article from February of this year, sources confirmed that the ‘Study Xi, Strengthen China’ app was indeed developed by a special projects team at Alibaba known as the ‘Y Projects Business Unit’ (Y项目事业部). In 2018, Alibaba also published job positions on its website for this ‘Y Projects Business Unit,’ in which the offered jobs would entail working on an “educational platform.”

 

#2 Is ‘Study Xi’ mandatory?

 

Various English-language media covering the Study Xi app have called it a “mandatory app,” but it is not true that all Chinese mobile phone users are required to download it.

Local training for the Study Xi app, image by @高淳固城街道 (March 14, 2019).

Party members, however, are strongly encouraged to use the app to learn more about Party ideology, new policies, and political theory.

All over the country, there are local Party meetings where Party members are taught how to download and use the app. Local state media Weibo accounts frequently post about these meetings, with some mentioning that they are organized as ordered by “higher authorities” (“按照上级有关要求” or “按照要求”), suggesting that organizing and/or attending these classes and downloading the app is indeed mandatory for Party members.

A ‘Study Xi’ meeting in Debao county in Baise, Guangxi. Image via Xinhua.

Many Chinese (state-owned) companies and schools have also ordered their employees and students to download the app. Some Weibo users write that their school requires them to score a certain number of points per day on the app.

“A lot of people I know now use the ‘Study Xi, Strengthen China’ app, but it’s not the same everywhere, as it is required to score a certain number of points in some places. This work method will even make people dislike good things. Studying should be conscious and voluntary,” one Weibo blogger wrote in March.

“I used to like the app because there’s news on current politics and there are quizzes, but since my work unit requested us to spend 30 minutes per day on it, I started to find it annoying,” one netizen (@超凶的钢丝球) said.

“The leader of my mum’s factory had all the workers download the ‘Study Xi, Strengthen China’ app – this world has gone crazy,” another commenter wrote.

“How can they force us to score 30 points per day?” one Weibo commenter wrote: “I’m happy they canceled the rankings. This should not be mandatory.”

The ‘ranking system’ this netizen refers to, was a function in the app that allowed users to view the scores of other users and friends. In late March, nearly three months after the app was launched, its ranking feature was canceled. This means that users can no longer view other people’s score and ‘compete’ with them. The maximum score per day was also reduced from 66 points to 52 points.

Many people on Weibo expressed that they were happy that the ranking system was canceled since they allegedly suffered from peer pressure to reach a certain score. But there are also those who say they found the ranking system “motivational,” and write they are disappointed their scores are now private. “We can always still share our scores on social media,” one Weibo user suggested.

 

#3 How does the scoring system work?

 

The scoring system of the ‘Study Xi’ app works as follows:

  • Upon registering for the app, you receive 1 point.
  • For every article or essay one reads, you get 1 point (one per article, does not work with articles that have already been viewed before, maximum 6 points per day).
  • For every video you watch you get 1 point (the same video won’t be credited with an extra point if you see it twice, max 6 points per day).
  • The time you spend on the app is also rewarded with points: for every 2 minutes of reading an essay, you get 1 point (max 6 points per day).
  • For every 5 minutes of watching a video, you get 1 point (max 8 points per day).
  • You get 1 point for “subscribing” to a media account, which will then show up in your news feed.
  • If you share two articles with friends, you get 1 point.
  • You get 1 point for every two articles or essays you ‘save’ within the app.
  • If you score 100% on a quiz, you get 10 points.

The app encourages users to ‘Study Xi’ at particular times of the day. The morning 6:00-8:30 timeframe, along with the 12:00-14:00 slot and evening 20:00-22:30 times, are designated as so-called “active time slots” during which users can score double points for their activities. Within these time slots, reading an article would, for example, grant a user 2 points instead of 1.

This signals that, in line with good working morale, people are supposed to look into the app during their morning commute, their lunch break, and before bedtime, and are indirectly discouraged from using it during (office) working hours.

The points that are scored on the app will be valid for two years.

Those who accumulate enough points can exchange them for gifts, such as study books or dictionaries, cinema tickets, or other items, which will then be sent to their home address.

Recently, more places also offer special discounts for people with a high Study Xi score. In those regards, the score system is somewhat similar to Alibaba’s Sesame Credit score, that also allows people with high scores certain benefits.

This month, various scenic spots across China’s Henan province offer people with a score of 1000 or higher free entrance to their sites. Those with 1000 points, for example, get one free entrance ticket to the Zhengzhou Fuxi Mountain scenic spot; those who have 2500 points get five tickets for free.

Another recent example is that ‘Study Xi’ users can now get a discount on tickets for the ballet show Bright Red Star.

 

#4 Is the app the Little Red Book ‘2.0’?

 

Foreign media have described the ‘Study Xi’ app as a “high-tech equivalent of Mao’s Little Red Book,” but to what extent is it really?

There is, of course, no straightforward answer here. The Little Red Book and the ‘Study Xi’ app are very different in many ways. The Quotations from Chairman Mao Zedong book was first published in 1964 and fully focused on selected quotations by the Chairman of the Chinese Communist Party. More than a book, it became a symbol of the Cultural Revolution and was a talisman for many (also see Mao’s Little Red Book: A Global History).

The ‘Study Xi’ app is not a singular text and goes much further than Xi alone; it has an online database containing texts and videos from dozens of sources and is a platform that allows users to educate themselves on various topics, from architecture to biology and much more.

But one thing to keep in mind is that both the Little Red Book and the ‘Study Xi’ app are propaganda methods that communicate a strong message through a medium that can be easily placed in many locations, reaching a great number of people. They both revolve around their Communist leaders, turning them into political idols, and literally brings Party ideology within a hand’s reach.

By turning the ‘Study Xi’ platform into an app that people can also show at various places to get free tickets, based on their score, they are also turning the app into something that matters in the public domain.

 

#5 How is the app received by Chinese internet users?

 

Online responses to the app have been somewhat mixed ever since it came out. For the past months, we’ve been consistently checking online responses to the app. “It’s the app that Party members dread, and non-Party members love” is a comment that popped up on Weibo recently, and it seems to cover a general sentiment: many people appreciate the app, but when it is required of them to use it an to score a certain number of points, they start to dread it.

One popular history blogger (@豢龙有道) recently praised the app on Weibo, saying they had previously not thought of downloading it because they are not a Party member, but now discovered the rich educational sources the app offers. That post was shared over 45,000 times.

The hashtag “‘Study Xi, Strengthen China’ is a treasure app” (#学习强国是个宝藏app#) has been viewed over 180 million times on Weibo, with thousands of commenters applauding the app; they mostly seem to praise its many online educational sources, which include MOOC (Massive Open Online Courses‎) on dozens of subjects, and its online ad-free library of movies, TV dramas, and documentaries.

One general sentiment that most people seem to agree on is that the app is “not bad at all” in how it has been developed and the sources it offers.

In this day and age, Chinese internet users can choose from thousands of different media apps, TV channels, newspapers, and magazines. For the Central Propaganda Department to develop a product that is now being used by millions of people across the country who think it is “not bad at all,” is perhaps really not bad at all.

Also read:
* Gamifying Propaganda: Everything You Need to Know about China’s ‘Study Xi’ App
* Here’s Xi the Cartoon – Online Animations Are China’s New ‘Propaganda Posters’
* Top 5 Most Popular Study and Educational Apps in China

By Manya Koetse

1Translation suggested by Helen Wang @helanwanglondon.


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©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Food & Drinks

Clean Your Plate, Waste No Food – China’s Anti Food Waste Campaign Is Sweeping the Nation

These are the main trends and topics in the context of China’s nationwide ‘Clean Plate campaign.’

Manya Koetse

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Empty plates, small orders, stop promoting excessive eating – China’s anti-food waste campaign is alive and kicking all across the country. These are some of the main social media topics and trends in the context of the ‘Clean Plate campaign.’

Since the call by President Xi Jinping to fight against food waste earlier this month, new regulations, initiatives and trends are popping up all over the nation to curb the problem of food loss.

Following China’s COVID-19 crisis, the ongoing trade war with the US, and mass flooding, President Xi called the issue of food waste “shocking and distressing,” as he stressed that the country needs to “maintain a sense of crisis about food security.”

According to numbers posted in online information sheets by state media, some 38% of the food at Chinese banquets goes to waste. In 2015 alone, an estimated 17 million to 18 million tons of food was wasted.

This is the second time in a decade for China to launch a ‘Clean Plate’ campaign (光盘行动). There was a previous campaign in 2013 that used the slogan “I’m proud of my clear plate.” The estimated annual wastage of grain in China at the time was estimated to be 50 million tons.

On Chinese social media, the 2020 “Operation Clean Plate” is receiving a lot of attention. These are some of the trending topics we have seen on Weibo in relation to the anti-food waste campaign.

 

RESTAURANTS

“N-1” Is the Way to Order, the “Waste Prevention Supervisor” Will Help You

One way restaurants are now addressing the problem of food waste is implementing the “N-1 ordering mode” (N-1点餐模式) which basically means that instead of a group of ten people ordering eleven dishes (N+1), they are advised to only order nine.

Famous Peking roast duck restaurant company Quanjude (全聚德) now advises groups of, for example, seven people to either take their set meal or to order no more than five or six dishes from the menu to avoid wasting food.

They have even appointed a “Waste Prevention Supervisor” (制止浪费监督员) in their restaurants to oversee customers’ orders.

The “N-1” idea is now being implemented in various cities across China.

Earlier this month, Sixth Tone reported that the Wuhan Catering Industry Association (武汉餐饮行业协会) was taking measures to limit the number of portions restaurant patrons can order. Now, the same measures are also being taken in other cities, like in Shijiazhuang (Hebei), Xianning (Hubei), Xinyang (Henan), Guangzhou (Guangdong), Quanzhou (Fujian), and other places.

One restaurant in Changsha got a bit too carried away recently, as it encouraged customers to weigh themselves and order food accordingly. The restaurant apologized after causing some controversy on social media.

 

TRAINS

Smaller Portions on the Gaotie

In line with the country’s anti-food waste campaign, some Chinese highspeed railway trains have also started introducing smaller portions for their in-train food services.

Instead of larger portioned rice meals or noodles, the Nanchang Highspeed Train now offers customers different small size portions in ‘blue and white porcelain’ bowls.

The initiative became a topic of discussion on Weibo (#南昌高铁推出青花瓷小碗菜#), where some applauded it while others complained that the meals were still relatively expensive while being small.

 

SCHOOLS

Be an “Empty Plate Hero”

China’s anti-food waste campaign is also actively promoted in schools across the country. Hundred primary schools in Jinan, for example, teach their students about combating food waste with a slogan along the lines of “Don’t leave food behind, be a ‘clean plate’ hero” (*the original slogan “不做“必剩客”,争做“光盘侠”” also has some word jokes in it).

The schools have also set up various activities to raise awareness of food waste.

 

ONLINE MEDIA

Operation Clean Plate: Empty Plates Snapshot

“Operation Clean Plate” is not just actively promoted in Chinese restaurants and in schools; Chinese state media and official (government) accounts are also promoting the campaign through social media.

The Weibo hashtag “Operation Clean Plate” (#光盘行动#), initiated by the Chinese Communist Youth League, had over 610 million views by August 21st, promoting the idea of “treasuring food, and refusing to waste it.”

Besides the Communist Youth League, other official accounts including China Youth Daily and People’s Daily also actively promote awareness on wasting food and encourage people to empty their plates. China Youth Daily even initiated the online trend of posting a pic of your own empty plate under the hashtag “Clean Plate Snapshots” (#光盘随手拍#)

Another hashtag, the Big Clean Plate Challenge (#光盘挑战大赛#), initiated by People’s Daily, had 290 million views by August 21, with hundreds of netizens posting photos of their before and after dinner plates.

Using the “clean plate” hashtags, many netizens are posting evidence that they are not squandering food.

 

EATING INFLUENCERS

Big Stomach Stars Need to Turn it Down a Notch

In 2018, we wrote about the trend of China’s “big stomach stars” (大胃王) or “eating vloggers’ (吃播女博主), an online video genre in which hosts will consume extremely large amounts of food (also known as the ‘mukbang‘ phenomenon in South Korea).

Since attempting to eat 17 kg (35 pounds) of meat by oneself – something that is actually done on camera by these kinds of vloggers – does not exactly fit the idea of China’s anti-food waste campaign, these eating vloggers are now being criticized in Chinese media.

Social media platforms such as Douyin (the Chinese Tiktok) have also taken action against the ‘big stomach stars.’ On August 12, the Douyin Safety Center published a video saying the app will not allow any behavior on its platform showing food-wasting or otherwise promoting activities that lead to food loss.

For now, popular Chinese eating influencers will have to adjust the content of their videos. Little Pigs Can Eat (逛吃小猪猪) is one of these influencers who recently has showed smaller portions and more empty plates in her videos.

 

By Manya Koetse, with contributions by Miranda Barnes

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©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Insight

Chinese Online Responses to the ‘TikTok Problem’

Manya Koetse

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Trump’s TikTok and WeChat bans have been all the talk over the past weeks. These are the main viewpoints on the issue as recently discussed on Chinese social media.

News of US President Trump signing executive orders on August 6th to prohibit transactions with TikTok and WeChat parent companies Bytedance and Tencent remains a hot topic of discussion on social media.

Both apps have been described as posing a threat to America’s national security, with President Trump claiming that the app’s use in the United States heightens the risk of potential espionage and blackmailing practices. The apps are also accused of censoring content that is deemed politically sensitive to the Chinese government, and of being channels for disinformation campaigns.

Over the past three years, Bytedance’s Tik Tok app has become super popular in the United States, where it has approximately 100 million active users. Tencent’s WeChat has 19 million daily active users in the United States.

Until Trump’s executive orders go into effect (the September 20th deadline has been moved to November 12th), much is still unclear about the possible consequences of such a ban – and what the (vague) orders actually mean.

Will Tik Tok be sold to an American company? Will TikTok and WeChat be banned from Apple and Google app stores? How will the ban affect those for whom Wechat is an important communication tool in their everyday personal and business life? Will iPhone users in China still be able to use China’s number one app?

While news developments are still unfolding, the “TikTok problem” remains to be a hot topic on Chinese social media, with hashtags such as “How Do You See the TikTok Storm?” (#如何看待tiktok风波#) and “What’s the Main Goal of Trump Banning TikTok?” (#特朗普封禁TikTok的核心目标是什么#) receiving thousands of views and comments.

These are the main takes on the issue in the Chinese online media spheres recently.

 

“It’s all about US (technological) hegemony”

 

During a press conference on August 12, China’s Ministry of Foreign Affairs spokesperson Zhao Lijian (赵立坚) expressed that America was showing “bad table manners” for pressing down on “non-American companies,” and that the Tik Tok app had “nothing to do with national security.”

The fragment went viral on Chinese social media and was reposted many times by media accounts and Chinese web users.

Under the hashtag “Zhao Lijian Responds to the Tik Tok Problem” (#赵立坚回应涉TikTok问题#, 87 million views on Weibo), many Weibo users noted how Zhao did not say that the US was pressing down on ‘Chinese’ companies, but that it is suppressing ‘non-American’ companies (“非美国企业”), suggesting that it is all about American power and hegemony.

A few days earlier, Chinese state media outlet Global Times also published an article stating that, according to legal experts, the US government will be able to order Apple and Google to remove all products owned by ByteDance from app stores around the world based on the recent executive orders.

Illustration by Liu Rui published in a Global Times article on US technological hegemony.

Similar to the statement issued by China’s MOFA, Global Times also writes that the Trump administration “has displayed its ugly face that prevents any non-US company to break the US technological hegemony.” The issue of Chinese apps threatening US “national security” is called “a shameless excuse” that is used to “destroy China’s most successful globalized internet company.”

The phrase ‘non-American companies’ was probably also used by Zhao to emphasize that Bytedance has stepped up efforts over the past year to separate its international Tik Tok business from its China-based operations.

The company took on Disney’s head of streaming efforts Kevin Mayer to become its CEO of TikTok, an app that is different from its Chinese version, Douyin (抖音).  TikTok claims that all US user data is stored in the United States, with backup redundancy in Singapore, and that their data is not subject to Chinese law.

Other media outlets, such as Sina Tech, also stress the fact that any claims of TikTok or WeChat posing a risk to US national security are completely unsubstantiated and are merely another excuse to target Chinese products.

“The success of TikTok undermines the absolute American influence on the internet,” one Weibo commenter (@财务琳姐) writes: “They’ve nothing left to do but to discredit China.” Others say: “They’re beating down on China’s entire internet business to contain China’s developments.”

The same sentiments were reiterated by Zhao Lijian in a press conference on August 18, where he said that the US is engaging in a deliberate attempt to “discredit and suppress” Chinese companies.

 

“Shooting themselves in the foot”

 

A recurring way of responding to executive orders on WeChat and Tik Tok in Chinese online media, is that a possible ban on these Chinese apps would only have negative consequences for the United States.

Directly after news came out on Trump’s executive orders, the question “Apple or WeChat” started trending on Chinese social media, with many assuming that a possible ban would mean that Apple phones will no longer allow WeChat on its phones.

For the majority of people, the question is not a difficult one. As a messaging, social media, payment app and more, WeChat has become virtually indispensable for Chinese web users – they would simply stop buying iPhones.

The hashtag “US Shutting Down WeChat Will Affect iPhone Sales” (#美国封杀微信将影响iphone出货量#) discusses the stance of analyst expert Guo Mingji (郭明錤), who recently said that the ban on WeChat will have major impact on iPhone sales and could possibly lead to a drop of 25-30% in its sales volume.

One Weibo user (@赵皓阳) commented: “For the Chinese market, not using an iPhone could have some impact, but not using WeChat would mean cutting yourself off from society.”

“Ban it, just ban it, Chinese people will just switch to the high-end Huawei phones, and it will beat down Apple – great,” another netizen (@黄多多成长记) wrote.

 

“Shifting public attention away from COVID19 crisis”

 

The COVID19 crisis in the US has been receiving a lot of attention in Chinese media recently, and the American struggle to contain the virus is often linked to Trump’s mission to crack down on Tik Tok, WeChat, and Huawei.

“Focus on your own COVID19 epidemic, instead of trying to divert the attention all the time,” one Weibo user (@凯MrsL) writes. Similar comments surface all over Chinese social media, suggesting that the ‘anti-China’ strategy is just a way to distract the attention from the continuing spread of the coronavirus in the US.

Others write that Trump has made “a terrible mess,” and that “beating China” is the only card he has left to play. “This all about the upcoming elections,” some suggest.

The People’s Daily wrote on August 18 that, since the US is confronted with the severest situation of COVID-19, it should make “greater efforts than any country in the world to cope with the pandemic,” adding: “Surprisingly, it seems that such normal logic doesn’t exist in the minds of certain U.S. politicians.”

 

“An eye for an eye”

 

Amid all different perspectives in which the recent Tik Tok/WeChat ban developments are discussed, there is also one other recurring sentiment that stands out.

Reflecting on the Chinese online environment, there are also multiple Weibo users who argue that China virtually blocked so many American companies from thriving in the Chinese digital market (unless they would be willing to transform their products to comply with China’s strict cyber regulations), that it is not surprising that the US would also strike back to make sure Chinese companies cannot thrive in the American digital environment.

China has already banned so many American products, from Google to Facebook, from Instagram to Pinterest and Twitter, that “there is nothing left to ban” for China: “We have few countermeasures left to take.”

 

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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