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Explainer: Answering Five Big Questions on the ‘Study Xi’ App

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As the ‘Study Xi’ app, that encourages China’s online population to study Xi Jinping Thought, keeps on dominating China’s top app charts, these are some of the big questions on China’s latest interactive propaganda tool. What’s on Weibo explains.

Since its launch in January of this year, the ‘Study Xi, Strengthen China’ app (Xué Xí Qiáng Guó 学习强国, also ‘Study Xi, Strong Country’)1, that was released by the CCP Central Propaganda Research Center (中央宣传部宣传舆情研究中心), has been making headlines both in and outside of China.

The app, that revolves around studying “Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era” (习近平新时代中国特色社会主义思想), is still top ranking on China’s popular app charts: it is the overall second top free app in the Chinese iOS Store, and the number one most popular educational app in Chinese charts at the time of writing.

‘Study Xi’ is a multi-functional educational platform that offers users various ways to study Xi Jinping Thought, Party history, Chinese culture, history, and much more. Once people are registered on the app, they can also access the platform via PC. Every user has a score that will go up depending on how active they are on the app.

An important part of the app is its news feed: the home page features “recommended” reads that all focus on Xi Jinping and the Party. Another major feature is its ‘quiz’ page: every week, there are different quizzes that users can do, relating to all sorts of things, from Party ideology to famous Chinese poems.

For our previous article on the app, we listed some of its functions in the image below. It is much more than a media app alone; it also has a social function, that allows users to connect with friends, message them, call them, and even send them ‘red envelopes’ (money presents).

As its popularity continues, and Weibo discussions on the app continue, we will answer some of the questions you might have about the app in this article.

 

#1 Was the app developed by Alibaba?

 

Ever since its launch, it has been rumored that Alibaba is the company that developed this app. In the app’s descriptions, however, all copyright and credits go to the Central Propaganda Department of the Communist Party that has allegedly started developing this app since November of 2017. Nowhere does it say that Alibaba was involved in its development.

Alibaba’s involvement, however, is in no way a secret: the app’s ‘red envelope’ function is made possible through Alipay, the online payment platform that is owned by Ant Financial Services Group, an affiliate company of the Chinese Alibaba Group. One way for users to verify their identity on the app is also by linking it to their Alipay account.

Users of the app also noted that, upon registering for the app, their old Ding Ding conversations were automatically loaded into their chat history. Others said that upon changing their Ding Ding password, their Study Xi password was automatically also changed. Ding Ding is a multifunctional enterprise messaging app by Alibaba (read here), and many of its functions are also incorporated in the Study Xi app.

“I just discovered Study Xi is based on the Ding Ding app – all conversations I had with a good friend on Ding Ding are also displayed on the Study Xi app,” one of the many Weibo comments on the topic said: “Have other people found out yet that the user information between Study Xi and Ding Ding are interoperating with each other?”

According to a Reuters article from February of this year, sources confirmed that the ‘Study Xi, Strengthen China’ app was indeed developed by a special projects team at Alibaba known as the ‘Y Projects Business Unit’ (Y项目事业部). In 2018, Alibaba also published job positions on its website for this ‘Y Projects Business Unit,’ in which the offered jobs would entail working on an “educational platform.”

 

#2 Is ‘Study Xi’ mandatory?

 

Various English-language media covering the Study Xi app have called it a “mandatory app,” but it is not true that all Chinese mobile phone users are required to download it.

Local training for the Study Xi app, image by @高淳固城街道 (March 14, 2019).

Party members, however, are strongly encouraged to use the app to learn more about Party ideology, new policies, and political theory.

All over the country, there are local Party meetings where Party members are taught how to download and use the app. Local state media Weibo accounts frequently post about these meetings, with some mentioning that they are organized as ordered by “higher authorities” (“按照上级有关要求” or “按照要求”), suggesting that organizing and/or attending these classes and downloading the app is indeed mandatory for Party members.

A ‘Study Xi’ meeting in Debao county in Baise, Guangxi. Image via Xinhua.

Many Chinese (state-owned) companies and schools have also ordered their employees and students to download the app. Some Weibo users write that their school requires them to score a certain number of points per day on the app.

“A lot of people I know now use the ‘Study Xi, Strengthen China’ app, but it’s not the same everywhere, as it is required to score a certain number of points in some places. This work method will even make people dislike good things. Studying should be conscious and voluntary,” one Weibo blogger wrote in March.

“I used to like the app because there’s news on current politics and there are quizzes, but since my work unit requested us to spend 30 minutes per day on it, I started to find it annoying,” one netizen (@超凶的钢丝球) said.

“The leader of my mum’s factory had all the workers download the ‘Study Xi, Strengthen China’ app – this world has gone crazy,” another commenter wrote.

“How can they force us to score 30 points per day?” one Weibo commenter wrote: “I’m happy they canceled the rankings. This should not be mandatory.”

The ‘ranking system’ this netizen refers to, was a function in the app that allowed users to view the scores of other users and friends. In late March, nearly three months after the app was launched, its ranking feature was canceled. This means that users can no longer view other people’s score and ‘compete’ with them. The maximum score per day was also reduced from 66 points to 52 points.

Many people on Weibo expressed that they were happy that the ranking system was canceled since they allegedly suffered from peer pressure to reach a certain score. But there are also those who say they found the ranking system “motivational,” and write they are disappointed their scores are now private. “We can always still share our scores on social media,” one Weibo user suggested.

 

#3 How does the scoring system work?

 

The scoring system of the ‘Study Xi’ app works as follows:

  • Upon registering for the app, you receive 1 point.
  • For every article or essay one reads, you get 1 point (one per article, does not work with articles that have already been viewed before, maximum 6 points per day).
  • For every video you watch you get 1 point (the same video won’t be credited with an extra point if you see it twice, max 6 points per day).
  • The time you spend on the app is also rewarded with points: for every 2 minutes of reading an essay, you get 1 point (max 6 points per day).
  • For every 5 minutes of watching a video, you get 1 point (max 8 points per day).
  • You get 1 point for “subscribing” to a media account, which will then show up in your news feed.
  • If you share two articles with friends, you get 1 point.
  • You get 1 point for every two articles or essays you ‘save’ within the app.
  • If you score 100% on a quiz, you get 10 points.

The app encourages users to ‘Study Xi’ at particular times of the day. The morning 6:00-8:30 timeframe, along with the 12:00-14:00 slot and evening 20:00-22:30 times, are designated as so-called “active time slots” during which users can score double points for their activities. Within these time slots, reading an article would, for example, grant a user 2 points instead of 1.

This signals that, in line with good working morale, people are supposed to look into the app during their morning commute, their lunch break, and before bedtime, and are indirectly discouraged from using it during (office) working hours.

The points that are scored on the app will be valid for two years.

Those who accumulate enough points can exchange them for gifts, such as study books or dictionaries, cinema tickets, or other items, which will then be sent to their home address.

Recently, more places also offer special discounts for people with a high Study Xi score. In those regards, the score system is somewhat similar to Alibaba’s Sesame Credit score, that also allows people with high scores certain benefits.

This month, various scenic spots across China’s Henan province offer people with a score of 1000 or higher free entrance to their sites. Those with 1000 points, for example, get one free entrance ticket to the Zhengzhou Fuxi Mountain scenic spot; those who have 2500 points get five tickets for free.

Another recent example is that ‘Study Xi’ users can now get a discount on tickets for the ballet show Bright Red Star.

 

#4 Is the app the Little Red Book ‘2.0’?

 

Foreign media have described the ‘Study Xi’ app as a “high-tech equivalent of Mao’s Little Red Book,” but to what extent is it really?

There is, of course, no straightforward answer here. The Little Red Book and the ‘Study Xi’ app are very different in many ways. The Quotations from Chairman Mao Zedong book was first published in 1964 and fully focused on selected quotations by the Chairman of the Chinese Communist Party. More than a book, it became a symbol of the Cultural Revolution and was a talisman for many (also see Mao’s Little Red Book: A Global History).

The ‘Study Xi’ app is not a singular text and goes much further than Xi alone; it has an online database containing texts and videos from dozens of sources and is a platform that allows users to educate themselves on various topics, from architecture to biology and much more.

But one thing to keep in mind is that both the Little Red Book and the ‘Study Xi’ app are propaganda methods that communicate a strong message through a medium that can be easily placed in many locations, reaching a great number of people. They both revolve around their Communist leaders, turning them into political idols, and literally brings Party ideology within a hand’s reach.

By turning the ‘Study Xi’ platform into an app that people can also show at various places to get free tickets, based on their score, they are also turning the app into something that matters in the public domain.

 

#5 How is the app received by Chinese internet users?

 

Online responses to the app have been somewhat mixed ever since it came out. For the past months, we’ve been consistently checking online responses to the app. “It’s the app that Party members dread, and non-Party members love” is a comment that popped up on Weibo recently, and it seems to cover a general sentiment: many people appreciate the app, but when it is required of them to use it an to score a certain number of points, they start to dread it.

One popular history blogger (@豢龙有道) recently praised the app on Weibo, saying they had previously not thought of downloading it because they are not a Party member, but now discovered the rich educational sources the app offers. That post was shared over 45,000 times.

The hashtag “‘Study Xi, Strengthen China’ is a treasure app” (#学习强国是个宝藏app#) has been viewed over 180 million times on Weibo, with thousands of commenters applauding the app; they mostly seem to praise its many online educational sources, which include MOOC (Massive Open Online Courses‎) on dozens of subjects, and its online ad-free library of movies, TV dramas, and documentaries.

One general sentiment that most people seem to agree on is that the app is “not bad at all” in how it has been developed and the sources it offers.

In this day and age, Chinese internet users can choose from thousands of different media apps, TV channels, newspapers, and magazines. For the Central Propaganda Department to develop a product that is now being used by millions of people across the country who think it is “not bad at all,” is perhaps really not bad at all.

Also read:
* Gamifying Propaganda: Everything You Need to Know about China’s ‘Study Xi’ App
* Here’s Xi the Cartoon – Online Animations Are China’s New ‘Propaganda Posters’
* Top 5 Most Popular Study and Educational Apps in China

By Manya Koetse

1Translation suggested by Helen Wang @helanwanglondon.


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©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Digital

Key Players, Digital Trends & Deep Dives: China Internet Report 2021

SCMP just launched its latest China Internet Report. (And What’s on Weibo readers can get a 30% discount on the Pro Edition!)

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As China’s tech sector has been facing an ongoing crackdown by Beijing regulations, a lot has been changing in the country’s digital environment over the past year. The new China Internet Report 2021 by SCMP gives an overview of the latest trends and developments.

When it comes to China’s online landscape, nothing ever stays the same. Over the past year, political, economic, and social developments and measures have once again changed the Chinese digital environment.

Giving a comprehensive overview of the key leaders and major trends dominating the Chinese online field, South China Morning Post (SCMP) issued its fourth annual China Internet Report.

China’s internet population has now risen to 989 million – last year’s report indicated an internet population of 904 million. By now, there are 853 million mobile payment users, which indicates that over 86% of the entire mobile internet population uses mobile as a way to pay.

As China’s internet population is still growing, and new online startups are still popping up every day, there have been tightening regulations on multiple fronts.

As laid out in SCMP’s report, regulations mainly focus on the four areas of antitrust, finance, cybersecurity, and data privacy. Regulatory actions targeting the monopolistic behaviours of China’s biggest internet companies are still ongoing, and the new Data Security Law came into effect on September 1st of this year.

While Chinese tech companies are seeing increased scrutiny at home, they have also been facing intensifying geopolitical tensions between China and other countries. Over the past year, the various probes and shutdowns into Chinese companies by countries such as the US and India have meant a serious blow to the market share of Chinese apps.

Meanwhile, the SCMP report highlights the trend of various older and newer Chinese (e-commerce) apps “downplaying” their Chinese origins when entering foreign markets. Shein is a good example of this development, but other players including Zaful, Urbanic, and Cider are also experiencing more success outside of China while not explicitly marketing themselves as Chinese e-commerce apps.

Another noteworthy trend explained in the new report is how China’s shifting demographics are creating new niche segments to compete over. The COVID-19 crisis is partially a reason why China has seen an increase in senior internet users, with an increasing number of online products and content catering to the elderly.

China’s Ministry of Industry and Information Technology (MIIT) even issued special guidelines earlier this year for web pages and mobile apps to carry out so-called “elderly friendliness modifications.” Since this user group is still expected to see significant growth, the “silver economy” is an area that will only become more important in the years to come.

To check out all the main trends for 2021, China’s latest internet statistics, its top tech competitors, internet companies, and more, here’s a link to the free report.

The free report is 55 pages long and gives an overview of China’s latest internet numbers and players, covers the top cross-sector trends for 2021, including the tightening regulations and the bumpy road ahead for China’s tech IPOs.

The Pro Edition of China’s Internet Report 2021, also launched by SCMP, is 138 pages long and provides a deep-dive into ten relevant sectors – featuring insightful and useful analysis, data, and case studies relating to China’s e-commerce market, content & media, gaming, blockchain, fintech, online education, healthtech, smart cars, 5G, and Artificial Intelligence.

The China Internet Report Pro Edition is priced at US$400, but the team at SCMP has kindly reached out and made it possible for us to offer a special 30% discount to What’s on Weibo readers.

You’ll get the discount by using the discount code: WHATSONWEIBO30, or by clicking this link that will automatically include your discount code.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Insight

Goodbye 996? Weibo Discussions on Changes in Overtime Work Culture

Beijing made it clear that working overtime is illegal, but netizens are concerned about the realities of changing working schedules.

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Many people are tired of being forced to log long hours, but are also worried about how a national crackdown on ‘996’ working culture could impact their workload and income.

In late August of 2021, China’s Ministry of Human Resources & Social Security (人社部) and the Supreme People’s Court issued a joint clarification on the country’s legal standards of working hours and overtime pay.

Their message was clear: the practices of ‘996’ (working 9am-9pm, six days per week) and ‘007’ (working 24 hours seven days per week, referring to a flexible working system worse than 996) are illegal, and employers are obliged to obey the national working-time regime.

On Weibo, China’s state broadcaster CCTV published a 10-minute long video illustrating the 10 typical cases of overtime work laid out by the ministry and the top court. The moment was marked as the first time for the state-owned broadcaster to publicly comment on overtime work practices.

The Weibo post pointed out that “striving for success is not a shield companies can use to evade legal responsibilities,” and made it clear that employees have the right to “say no to forced overtime.”

The topics of overtime work and China’s 996 work culture generated many discussions on Weibo, with the hashtag “Ministry of Human Resources & Social Security and the Supreme Court Clarify 996 and 007 Are Illegal” (#人社部最高法明确996和007都违法#) generating over 420 million views on the social media platform.

 
“Without implementation and enforcement, the law is useless”
 

The current labor law in China bars employees from working more than 44 hours a week, and any overtime work must be paid.

Although the 996 practice is technically prohibited by law, many companies still enforce the hours informally.

Many employees revealed online that, although the 996 practice is legally prohibited, they were nevertheless being assigned job tasks that exceeded the prescribed working hours.

“Just finished work,” one Weibo user (@介也没嘛) posted with this picture, showing it’s nearing 11PM.

“I wonder if the workload will decrease after all. If it doesn’t change, it means people will now have to work voluntarily,” one Weibo user commented.

People also indicated that, since the start of the pandemic, remote work has become a new norm. Many companies have moved from office to working at home, making it harder to draw the line between regular working hours and overtime hours.

“What really matters is whether working from home includes overtime hours,” one Weibo user wrote. Many netizens complained that their companies wouldn’t explicitly stipulate a 996 schedule; instead, most of them disguise the overtime hours as ‘voluntary’ work.


Many commenters say it takes more comprehensive legislation and tougher law enforcement to really solve the issue of overtime work.

“These regulations are good, but they are basically impossible to implement. Even if they ban ‘996’ and ‘007’ there is no way to regulate the so-called ‘voluntary work,’” one Weibo user wrote.

Some people said that their companies have various performance assessments and that they feared that refusing to work more hours would make them lose their competitive advantage: “The burn-out (内卷 nèijuǎn, ‘involution’) is severe. It is too difficult for us. I have only one day off during the week and I’m so tired,” one person commented.

 
“We don’t need those who comfortably work 8 hours”
 

China’s 996 work culture has been championed by tech leaders and denounced by workers for years, and it has become an unwritten standard – not just in the tech sector but also in other industries.

While working long hours has been ingrained in Chinese workplace culture since the early days of the country’s internet boom, it later also started to represent ‘a road to success’ for Chinese tech entrepreneurs.

Many Chinese netizens blame Alibaba’s Jack Ma for praising the ‘996’ work system. In 2019, Ma called the 12-hour working day a “huge blessing,” causing much controversy online. During his talk at Kyiv International Economic Forum, Ma said: “(..) ‘996 is the spirit that I encourage Alibaba people to follow. If you want to have a bright future, (..) if you want to be successful, you have to work hard.”

On another occasion, the tech mogul reportedly said: “If you join Alibaba, you should get ready to work 12 hours a day, otherwise why do you come to Alibaba? We don’t need those who comfortably work 8 hours.”

Jack Ma, the co-founder of Alibaba Group described 996 as a ‘blessing’.

However, after the shocking death of one Chinese delivery man working for food delivery platform Ele.me and the widespread discussions about the ‘996 ICU’ project – which called on tech workers to add names and evidence of excessive hours to a ‘blacklist,’ – the 996 work culture has come under increased scrutiny.

Some people argue that the overtime culture is draining employees and creating an unhealthy work-life balance; others argue that they work for themselves and believe that putting in extra hours will eventually translate to individual success.

While economic growth has slowed down during the pandemic, most companies are persisting with long working hours because they are under pressure to achieve results.

According to an online survey conducted by an influential tech blogging account (@IT观察猿), more than one-third of participants claimed to have one day off per week, and more than one quarter claimed they didn’t have any weekend days off.

 
“The workload is the same, but the income has reduced”
 

Starting from August 1st, ByteDance, the Chinese company behind the popular short-form video app TikTok, dropped its ‘big and small week’ (大小周) – a schedule that previously required employees to work six days in a row every other week.

ByteDance is not the only Chinese tech company that has begun to cut back on its long working hours. More and more companies have decided to drop grueling work schedules.

Kuaishou, another Chinese short-form video app company, stopped scheduling weekend work in July. Since early June, Tencent – China’s largest game publisher – has encouraged people to clock out at 6 pm every Wednesday.

Although these changes seem to signal a positive development, there are also many people who do not support the new measures. When Bytedance announced the changes to its working schedule, news came out that one-third of the employees did not support the decision (#字节跳动1/3员工不支持取消周末加班#).

Those relying on overtime pay said abolishing overtime work will cut their take-home pay by around 20%. Indeed, the first pay-out after the new implementation at Bytedance showed an overall drop of 17% in employees’ wages.

“The workload is the same, but the income has reduced,” one Weibo commenter complained.

One trending discussion on Weibo focused on the question “Do companies need to make up for employees’ financial loss after the abolition of weekend work?” Many comments revealed the situation faced by thousands of struggling workers who value free time but value their income more.

Many on Weibo still wonder whether a company that abolishes ‘996’ will come up with an alternative to compensate those employees who will otherwise inevitably lose vital income.

By Yunyi Wang

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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