Connect with us

China Insight

Explainer: Answering Five Big Questions on the ‘Study Xi’ App

Manya Koetse

Published

on

First published

As the ‘Study Xi’ app, that encourages China’s online population to study Xi Jinping Thought, keeps on dominating China’s top app charts, these are some of the big questions on China’s latest interactive propaganda tool. What’s on Weibo explains.

Since its launch in January of this year, the ‘Study Xi, Strengthen China’ app (Xué Xí Qiáng Guó 学习强国, also ‘Study Xi, Strong Country’)1, that was released by the CCP Central Propaganda Research Center (中央宣传部宣传舆情研究中心), has been making headlines both in and outside of China.

The app, that revolves around studying “Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era” (习近平新时代中国特色社会主义思想), is still top ranking on China’s popular app charts: it is the overall second top free app in the Chinese iOS Store, and the number one most popular educational app in Chinese charts at the time of writing.

‘Study Xi’ is a multi-functional educational platform that offers users various ways to study Xi Jinping Thought, Party history, Chinese culture, history, and much more. Once people are registered on the app, they can also access the platform via PC. Every user has a score that will go up depending on how active they are on the app.

An important part of the app is its news feed: the home page features “recommended” reads that all focus on Xi Jinping and the Party. Another major feature is its ‘quiz’ page: every week, there are different quizzes that users can do, relating to all sorts of things, from Party ideology to famous Chinese poems.

For our previous article on the app, we listed some of its functions in the image below. It is much more than a media app alone; it also has a social function, that allows users to connect with friends, message them, call them, and even send them ‘red envelopes’ (money presents).

As its popularity continues, and Weibo discussions on the app continue, we will answer some of the questions you might have about the app in this article.

 

#1 Was the app developed by Alibaba?

 

Ever since its launch, it has been rumored that Alibaba is the company that developed this app. In the app’s descriptions, however, all copyright and credits go to the Central Propaganda Department of the Communist Party that has allegedly started developing this app since November of 2017. Nowhere does it say that Alibaba was involved in its development.

Alibaba’s involvement, however, is in no way a secret: the app’s ‘red envelope’ function is made possible through Alipay, the online payment platform that is owned by Ant Financial Services Group, an affiliate company of the Chinese Alibaba Group. One way for users to verify their identity on the app is also by linking it to their Alipay account.

Users of the app also noted that, upon registering for the app, their old Ding Ding conversations were automatically loaded into their chat history. Others said that upon changing their Ding Ding password, their Study Xi password was automatically also changed. Ding Ding is a multifunctional enterprise messaging app by Alibaba (read here), and many of its functions are also incorporated in the Study Xi app.

“I just discovered Study Xi is based on the Ding Ding app – all conversations I had with a good friend on Ding Ding are also displayed on the Study Xi app,” one of the many Weibo comments on the topic said: “Have other people found out yet that the user information between Study Xi and Ding Ding are interoperating with each other?”

According to a Reuters article from February of this year, sources confirmed that the ‘Study Xi, Strengthen China’ app was indeed developed by a special projects team at Alibaba known as the ‘Y Projects Business Unit’ (Y项目事业部). In 2018, Alibaba also published job positions on its website for this ‘Y Projects Business Unit,’ in which the offered jobs would entail working on an “educational platform.”

 

#2 Is ‘Study Xi’ mandatory?

 

Various English-language media covering the Study Xi app have called it a “mandatory app,” but it is not true that all Chinese mobile phone users are required to download it.

Local training for the Study Xi app, image by @高淳固城街道 (March 14, 2019).

Party members, however, are strongly encouraged to use the app to learn more about Party ideology, new policies, and political theory.

All over the country, there are local Party meetings where Party members are taught how to download and use the app. Local state media Weibo accounts frequently post about these meetings, with some mentioning that they are organized as ordered by “higher authorities” (“按照上级有关要求” or “按照要求”), suggesting that organizing and/or attending these classes and downloading the app is indeed mandatory for Party members.

A ‘Study Xi’ meeting in Debao county in Baise, Guangxi. Image via Xinhua.

Many Chinese (state-owned) companies and schools have also ordered their employees and students to download the app. Some Weibo users write that their school requires them to score a certain number of points per day on the app.

“A lot of people I know now use the ‘Study Xi, Strengthen China’ app, but it’s not the same everywhere, as it is required to score a certain number of points in some places. This work method will even make people dislike good things. Studying should be conscious and voluntary,” one Weibo blogger wrote in March.

“I used to like the app because there’s news on current politics and there are quizzes, but since my work unit requested us to spend 30 minutes per day on it, I started to find it annoying,” one netizen (@超凶的钢丝球) said.

“The leader of my mum’s factory had all the workers download the ‘Study Xi, Strengthen China’ app – this world has gone crazy,” another commenter wrote.

“How can they force us to score 30 points per day?” one Weibo commenter wrote: “I’m happy they canceled the rankings. This should not be mandatory.”

The ‘ranking system’ this netizen refers to, was a function in the app that allowed users to view the scores of other users and friends. In late March, nearly three months after the app was launched, its ranking feature was canceled. This means that users can no longer view other people’s score and ‘compete’ with them. The maximum score per day was also reduced from 66 points to 52 points.

Many people on Weibo expressed that they were happy that the ranking system was canceled since they allegedly suffered from peer pressure to reach a certain score. But there are also those who say they found the ranking system “motivational,” and write they are disappointed their scores are now private. “We can always still share our scores on social media,” one Weibo user suggested.

 

#3 How does the scoring system work?

 

The scoring system of the ‘Study Xi’ app works as follows:

  • Upon registering for the app, you receive 1 point.
  • For every article or essay one reads, you get 1 point (one per article, does not work with articles that have already been viewed before, maximum 6 points per day).
  • For every video you watch you get 1 point (the same video won’t be credited with an extra point if you see it twice, max 6 points per day).
  • The time you spend on the app is also rewarded with points: for every 2 minutes of reading an essay, you get 1 point (max 6 points per day).
  • For every 5 minutes of watching a video, you get 1 point (max 8 points per day).
  • You get 1 point for “subscribing” to a media account, which will then show up in your news feed.
  • If you share two articles with friends, you get 1 point.
  • You get 1 point for every two articles or essays you ‘save’ within the app.
  • If you score 100% on a quiz, you get 10 points.

The app encourages users to ‘Study Xi’ at particular times of the day. The morning 6:00-8:30 timeframe, along with the 12:00-14:00 slot and evening 20:00-22:30 times, are designated as so-called “active time slots” during which users can score double points for their activities. Within these time slots, reading an article would, for example, grant a user 2 points instead of 1.

This signals that, in line with good working morale, people are supposed to look into the app during their morning commute, their lunch break, and before bedtime, and are indirectly discouraged from using it during (office) working hours.

The points that are scored on the app will be valid for two years.

Those who accumulate enough points can exchange them for gifts, such as study books or dictionaries, cinema tickets, or other items, which will then be sent to their home address.

Recently, more places also offer special discounts for people with a high Study Xi score. In those regards, the score system is somewhat similar to Alibaba’s Sesame Credit score, that also allows people with high scores certain benefits.

This month, various scenic spots across China’s Henan province offer people with a score of 1000 or higher free entrance to their sites. Those with 1000 points, for example, get one free entrance ticket to the Zhengzhou Fuxi Mountain scenic spot; those who have 2500 points get five tickets for free.

Another recent example is that ‘Study Xi’ users can now get a discount on tickets for the ballet show Bright Red Star.

 

#4 Is the app the Little Red Book ‘2.0’?

 

Foreign media have described the ‘Study Xi’ app as a “high-tech equivalent of Mao’s Little Red Book,” but to what extent is it really?

There is, of course, no straightforward answer here. The Little Red Book and the ‘Study Xi’ app are very different in many ways. The Quotations from Chairman Mao Zedong book was first published in 1964 and fully focused on selected quotations by the Chairman of the Chinese Communist Party. More than a book, it became a symbol of the Cultural Revolution and was a talisman for many (also see Mao’s Little Red Book: A Global History).

The ‘Study Xi’ app is not a singular text and goes much further than Xi alone; it has an online database containing texts and videos from dozens of sources and is a platform that allows users to educate themselves on various topics, from architecture to biology and much more.

But one thing to keep in mind is that both the Little Red Book and the ‘Study Xi’ app are propaganda methods that communicate a strong message through a medium that can be easily placed in many locations, reaching a great number of people. They both revolve around their Communist leaders, turning them into political idols, and literally brings Party ideology within a hand’s reach.

By turning the ‘Study Xi’ platform into an app that people can also show at various places to get free tickets, based on their score, they are also turning the app into something that matters in the public domain.

 

#5 How is the app received by Chinese internet users?

 

Online responses to the app have been somewhat mixed ever since it came out. For the past months, we’ve been consistently checking online responses to the app. “It’s the app that Party members dread, and non-Party members love” is a comment that popped up on Weibo recently, and it seems to cover a general sentiment: many people appreciate the app, but when it is required of them to use it an to score a certain number of points, they start to dread it.

One popular history blogger (@豢龙有道) recently praised the app on Weibo, saying they had previously not thought of downloading it because they are not a Party member, but now discovered the rich educational sources the app offers. That post was shared over 45,000 times.

The hashtag “‘Study Xi, Strengthen China’ is a treasure app” (#学习强国是个宝藏app#) has been viewed over 180 million times on Weibo, with thousands of commenters applauding the app; they mostly seem to praise its many online educational sources, which include MOOC (Massive Open Online Courses‎) on dozens of subjects, and its online ad-free library of movies, TV dramas, and documentaries.

One general sentiment that most people seem to agree on is that the app is “not bad at all” in how it has been developed and the sources it offers.

In this day and age, Chinese internet users can choose from thousands of different media apps, TV channels, newspapers, and magazines. For the Central Propaganda Department to develop a product that is now being used by millions of people across the country who think it is “not bad at all,” is perhaps really not bad at all.

Also read:
* Gamifying Propaganda: Everything You Need to Know about China’s ‘Study Xi’ App
* Here’s Xi the Cartoon – Online Animations Are China’s New ‘Propaganda Posters’
* Top 5 Most Popular Study and Educational Apps in China

By Manya Koetse

1Translation suggested by Helen Wang @helanwanglondon.


Directly support Manya Koetse. By supporting this author you make future articles possible and help the maintenance and independence of this site. Donate directly through Paypal here. Also check out the What’s on Weibo donations page for donations through creditcard & WeChat and for more information.

 

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

image_print

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Insight

Exchange Student to Be Deported from China for Harassing Young Woman at University

An exchange student studying at the Hebei University of Engineering has been expelled and will soon be deported after harassing a female student.

Manya Koetse

Published

on

An exchange student from Pakistan who was studying at the Hebei University of Engineering (河北工程大学) has been expelled and detained after harassing a female student at the same university.

The incident, that is attracting much attention on Chinese social media this week, adds to the wave of recent controversies over the behavior and status of overseas students in mainland China.

On July 31, a female student at the Hebei university filed a police report against a Pakistani student who allegedly harassed her and attempted to forcefully kiss her and touch her breasts.

Screenshots of a supposed WeChat conversation between the exchange student and the female student, in which the man apologizes and claims the interaction is a “requirement for friendship,” are being shared on social media.

According to various reports, the police initially tried to mediate between the two students, which the female student refused.

Together with the school principal, the police then further investigated the case and found ample evidence of harassment after examining the university’s surveillance system.

On August 1st, the Hebei University of Engineering announced that they had expelled the student and that he will be deported from China. The announcement received more than 14,000 reactions and 150,000 ‘likes’ on Weibo.

The student is now detained at the local Public Security Bureau and is awaiting his deportation.

A photo of two officers together with a man in front of the detention center in Handan is circulating on social media in relation to this incident.

At time of writing, the hashtag page “Exchange Student to Be Deported after Molesting Female Student” (#留学生猥亵女学生将被遣送出境#) has been viewed over 310 million times on Weibo.

Among thousands of reactions, there are many who praise the Hebei university for supporting the female student after she reported the exchange student to the police.

“This may not be the best university, but at least they stand behind their students!”, some say, with others calling the university “awesome.”

Many say that the Hebei university should serve as an example for other Chinese universities to follow, with Shandong University being specifically mentioned by Weibo users.

Shandong University was widely criticized earlier this summer for its “buddy exchange program,” which was accused of being a way to arrange Chinese “girlfriends” for male foreign students.

Another incident that is mentioned in relation to this trending story is that of an exchange student who displayed aggressive behavior towards a Chinese police officer in July of this year. The student was not punished for his actions, which sparked anger on Chinese social media.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

image_print
Continue Reading

China Insight

“Bolt from the Blue”: Mainland Tourists Can No Longer Independently Travel to Taiwan

Chinese tourists who were planning a solo trip to Taiwan are out of luck.

Manya Koetse

Published

on

Starting from August 1st, 2019, mainland residents can no longer individually travel to Taiwan for tourism purposes, and can only visit the island with a pre-approved travel group until further notice. The news has become top trending on Chinese social media.

After Chinese authorities announced on July 31st that China will stop issuing individual travel permits for mainland residents visiting Taiwan, the topic became one of the most-discussed topics on social media this week.

China’s Ministry of Culture and Tourism stated on its website that independent travel to Taiwan will be suspended from August 1st “in view of the current cross-strait situation.”

The brief statement announcing the ban.

State media outlet Global Times writes that the individual travel suspension is a result of “repeated provocative actions by the Tsai Ing-wen administration and secessionist forces on the island.”

Taipei Times explained the move as “another attempt to isolate Taiwan in the hope of spoiling President Tsai Ing-wen’s re-election chances.” Taiwan will hold its presidential elections in January 2020.

On Wednesday night local time, hashtags relating to the individual travel ban had gathered millions of views and comments on Sina Weibo.

 

ROC Restrictions for Mainland Travelers

 

Tourists from mainland China face restrictions when traveling to Taiwan, Republic of China (ROC), and must hold a travel permit to visit.

In July of 2008, PRC passport holders were first legally allowed to visit Taiwan for tourism purposes, but only if they joined a pre-approved group tour organized by a selected travel agency.

In 2011, these rules were relaxed after Taiwanese and mainland authorities agreed on a trial to allow mainland residents visiting Taiwan as individual tourists.

Under the terms of that ‘trial,’ mainland residents from 47 cities could apply for individual entry permits to Taiwan. These cities included places such as Beijing, Tianjin, Shanghai, Harbin, Xiamen, and others.

With Wednesday’s statement, that program is currently put on hold. According to Focus Taiwan, this is the first time Beijing authorities have banned individual travelers from visiting Taiwan since June 2011.

Mainland tourists who want to visit Taiwan will now have to go back to joining tour groups again.

The Taiwanese tourism industry relies heavily on Chinese tourists. In 2015, the year before Taiwan President Tsai Ing-wen was elected, 4.2 million mainlanders visited the island, making up 40 percent of all tourists.

 

“A Bolt From the Blue”

 

On Weibo, the “Taiwan Individual Travel” account, an information channel for tourists, called the ban “a bolt from the blue” and said that it is unclear how long the restrictions will last: “We just hope that it is temporary.”

The post received over 11,500 comments from netizens, many of whom are confused about the ban and concerned on how it will affect their personal travel plans.

“I already received my permit, can I still go?” many wondered.

According to the China International Travel Service, mainland travelers with permits issued before August 1st can still go on their planned individual trips.

In a Weibo poll answered by more than 210,000 social media users, state media outlet China Daily asked people if they would still consider visiting Taiwan after the restrictions on individual travel permits.

The China Daily poll.

While more than 10 percent indicated they would be willing to join a tour group and still visit, a staggering 89,5 percent indicated they preferred free traveling and would not go at all.

“I will go once [the mainland and Taiwan are] unified,” some popular comments said.

Discussions over the ongoing Taiwan Strait Issue often flare up on Chinese social media. In August of 2018 for example, Taipei-born actress Vivian Sung ignited a storm of criticism on Weibo for a comment she made about Taiwan being her “favorite country.”

Last November, Taipei’s Golden Horse Film Festival was overclouded by controversy due to a speech about Taiwan independence (read here). Chinese state media responded to the issue by promoting the hashtags “China Can’t Become Smaller” and “Not Even a Bit Can Be Removed from China” (#中国一点都不能少#).

“Not Even a Bit Can Be Removed from China” propaganda images spread by People’s Daily.

Earlier this year, many Chinese netizens were furious to discover that the super popular Taiwanese online game Devotion contained secret insults toward President Xi Jinping.

Although big discussions on the current Taiwan travel ban are filtered on Chinese social media, there are still some smaller threads where Weibo users are speculating about the reasons behind the move.

Some blame Taiwan leader Tsai Ing-wen, and see the latest travel measures as a way for Beijing to economically impact the island’s tourism industry to influence upcoming elections.

Others argue that the current ban is more of a “protective measure,” to make sure Chinese travelers who individually roam Taiwan will not be influenced by its election campaigns and media.

Then there are also those who think the entire issue is all about the ongoing Hong Kong protests.

Responses are overall very mixed. Although there are netizens supporting the solo travel ban, there are also those who think the measure will have an ‘opposite effect’ of that desired.

Although Weibo is mostly popular in mainland China, the social media platform is also used by Taiwanese netizens.

“I heard many of our Taiwanese online friends are happy to hear the news [about the travel restrictions]. Finally, this is something that cross-strait netizens can agree on!” one popular Beijing blogger (@地瓜熊老六) writes, sharing an online meme that shows Taiwanese scenery with the line ‘Welcome to Taiwan, without Chinese.’

Still, there are also many Weibo users who want to visit Taiwan by themselves and are just concerned about the practicalities: “So, when do you think I will be able to visit again?”

“I was just preparing to go and visit Taiwan,” one commenter writes, posting a crying emoji: “Nevertheless, I will still support China in this.”

By Manya Koetse , with contributions from Miranda Barnes

Featured image: Photo by Vernon Raineil Cenzon

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

image_print
Continue Reading
Advertisement
Advertisement

Support What’s on Weibo

If you enjoy What’s on Weibo and support the way we report the latest trends in China, you could consider becoming a What's on Weibo patron:
Donate

Facebook

Instagram

Advertisement

Contribute

Got any tips? Suggestions? Or want to become a contributor? Email us as at info@whatsonweibo.com.

Popular Reads