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Explainer: Answering Five Big Questions on the ‘Study Xi’ App

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As the ‘Study Xi’ app, that encourages China’s online population to study Xi Jinping Thought, keeps on dominating China’s top app charts, these are some of the big questions on China’s latest interactive propaganda tool. What’s on Weibo explains.

Since its launch in January of this year, the ‘Study Xi, Strengthen China’ app (Xué Xí Qiáng Guó 学习强国, also ‘Study Xi, Strong Country’)1, that was released by the CCP Central Propaganda Research Center (中央宣传部宣传舆情研究中心), has been making headlines both in and outside of China.

The app, that revolves around studying “Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era” (习近平新时代中国特色社会主义思想), is still top ranking on China’s popular app charts: it is the overall second top free app in the Chinese iOS Store, and the number one most popular educational app in Chinese charts at the time of writing.

‘Study Xi’ is a multi-functional educational platform that offers users various ways to study Xi Jinping Thought, Party history, Chinese culture, history, and much more. Once people are registered on the app, they can also access the platform via PC. Every user has a score that will go up depending on how active they are on the app.

An important part of the app is its news feed: the home page features “recommended” reads that all focus on Xi Jinping and the Party. Another major feature is its ‘quiz’ page: every week, there are different quizzes that users can do, relating to all sorts of things, from Party ideology to famous Chinese poems.

For our previous article on the app, we listed some of its functions in the image below. It is much more than a media app alone; it also has a social function, that allows users to connect with friends, message them, call them, and even send them ‘red envelopes’ (money presents).

As its popularity continues, and Weibo discussions on the app continue, we will answer some of the questions you might have about the app in this article.

 

#1 Was the app developed by Alibaba?

 

Ever since its launch, it has been rumored that Alibaba is the company that developed this app. In the app’s descriptions, however, all copyright and credits go to the Central Propaganda Department of the Communist Party that has allegedly started developing this app since November of 2017. Nowhere does it say that Alibaba was involved in its development.

Alibaba’s involvement, however, is in no way a secret: the app’s ‘red envelope’ function is made possible through Alipay, the online payment platform that is owned by Ant Financial Services Group, an affiliate company of the Chinese Alibaba Group. One way for users to verify their identity on the app is also by linking it to their Alipay account.

Users of the app also noted that, upon registering for the app, their old Ding Ding conversations were automatically loaded into their chat history. Others said that upon changing their Ding Ding password, their Study Xi password was automatically also changed. Ding Ding is a multifunctional enterprise messaging app by Alibaba (read here), and many of its functions are also incorporated in the Study Xi app.

“I just discovered Study Xi is based on the Ding Ding app – all conversations I had with a good friend on Ding Ding are also displayed on the Study Xi app,” one of the many Weibo comments on the topic said: “Have other people found out yet that the user information between Study Xi and Ding Ding are interoperating with each other?”

According to a Reuters article from February of this year, sources confirmed that the ‘Study Xi, Strengthen China’ app was indeed developed by a special projects team at Alibaba known as the ‘Y Projects Business Unit’ (Y项目事业部). In 2018, Alibaba also published job positions on its website for this ‘Y Projects Business Unit,’ in which the offered jobs would entail working on an “educational platform.”

 

#2 Is ‘Study Xi’ mandatory?

 

Various English-language media covering the Study Xi app have called it a “mandatory app,” but it is not true that all Chinese mobile phone users are required to download it.

Local training for the Study Xi app, image by @高淳固城街道 (March 14, 2019).

Party members, however, are strongly encouraged to use the app to learn more about Party ideology, new policies, and political theory.

All over the country, there are local Party meetings where Party members are taught how to download and use the app. Local state media Weibo accounts frequently post about these meetings, with some mentioning that they are organized as ordered by “higher authorities” (“按照上级有关要求” or “按照要求”), suggesting that organizing and/or attending these classes and downloading the app is indeed mandatory for Party members.

A ‘Study Xi’ meeting in Debao county in Baise, Guangxi. Image via Xinhua.

Many Chinese (state-owned) companies and schools have also ordered their employees and students to download the app. Some Weibo users write that their school requires them to score a certain number of points per day on the app.

“A lot of people I know now use the ‘Study Xi, Strengthen China’ app, but it’s not the same everywhere, as it is required to score a certain number of points in some places. This work method will even make people dislike good things. Studying should be conscious and voluntary,” one Weibo blogger wrote in March.

“I used to like the app because there’s news on current politics and there are quizzes, but since my work unit requested us to spend 30 minutes per day on it, I started to find it annoying,” one netizen (@超凶的钢丝球) said.

“The leader of my mum’s factory had all the workers download the ‘Study Xi, Strengthen China’ app – this world has gone crazy,” another commenter wrote.

“How can they force us to score 30 points per day?” one Weibo commenter wrote: “I’m happy they canceled the rankings. This should not be mandatory.”

The ‘ranking system’ this netizen refers to, was a function in the app that allowed users to view the scores of other users and friends. In late March, nearly three months after the app was launched, its ranking feature was canceled. This means that users can no longer view other people’s score and ‘compete’ with them. The maximum score per day was also reduced from 66 points to 52 points.

Many people on Weibo expressed that they were happy that the ranking system was canceled since they allegedly suffered from peer pressure to reach a certain score. But there are also those who say they found the ranking system “motivational,” and write they are disappointed their scores are now private. “We can always still share our scores on social media,” one Weibo user suggested.

 

#3 How does the scoring system work?

 

The scoring system of the ‘Study Xi’ app works as follows:

  • Upon registering for the app, you receive 1 point.
  • For every article or essay one reads, you get 1 point (one per article, does not work with articles that have already been viewed before, maximum 6 points per day).
  • For every video you watch you get 1 point (the same video won’t be credited with an extra point if you see it twice, max 6 points per day).
  • The time you spend on the app is also rewarded with points: for every 2 minutes of reading an essay, you get 1 point (max 6 points per day).
  • For every 5 minutes of watching a video, you get 1 point (max 8 points per day).
  • You get 1 point for “subscribing” to a media account, which will then show up in your news feed.
  • If you share two articles with friends, you get 1 point.
  • You get 1 point for every two articles or essays you ‘save’ within the app.
  • If you score 100% on a quiz, you get 10 points.

The app encourages users to ‘Study Xi’ at particular times of the day. The morning 6:00-8:30 timeframe, along with the 12:00-14:00 slot and evening 20:00-22:30 times, are designated as so-called “active time slots” during which users can score double points for their activities. Within these time slots, reading an article would, for example, grant a user 2 points instead of 1.

This signals that, in line with good working morale, people are supposed to look into the app during their morning commute, their lunch break, and before bedtime, and are indirectly discouraged from using it during (office) working hours.

The points that are scored on the app will be valid for two years.

Those who accumulate enough points can exchange them for gifts, such as study books or dictionaries, cinema tickets, or other items, which will then be sent to their home address.

Recently, more places also offer special discounts for people with a high Study Xi score. In those regards, the score system is somewhat similar to Alibaba’s Sesame Credit score, that also allows people with high scores certain benefits.

This month, various scenic spots across China’s Henan province offer people with a score of 1000 or higher free entrance to their sites. Those with 1000 points, for example, get one free entrance ticket to the Zhengzhou Fuxi Mountain scenic spot; those who have 2500 points get five tickets for free.

Another recent example is that ‘Study Xi’ users can now get a discount on tickets for the ballet show Bright Red Star.

 

#4 Is the app the Little Red Book ‘2.0’?

 

Foreign media have described the ‘Study Xi’ app as a “high-tech equivalent of Mao’s Little Red Book,” but to what extent is it really?

There is, of course, no straightforward answer here. The Little Red Book and the ‘Study Xi’ app are very different in many ways. The Quotations from Chairman Mao Zedong book was first published in 1964 and fully focused on selected quotations by the Chairman of the Chinese Communist Party. More than a book, it became a symbol of the Cultural Revolution and was a talisman for many (also see Mao’s Little Red Book: A Global History).

The ‘Study Xi’ app is not a singular text and goes much further than Xi alone; it has an online database containing texts and videos from dozens of sources and is a platform that allows users to educate themselves on various topics, from architecture to biology and much more.

But one thing to keep in mind is that both the Little Red Book and the ‘Study Xi’ app are propaganda methods that communicate a strong message through a medium that can be easily placed in many locations, reaching a great number of people. They both revolve around their Communist leaders, turning them into political idols, and literally brings Party ideology within a hand’s reach.

By turning the ‘Study Xi’ platform into an app that people can also show at various places to get free tickets, based on their score, they are also turning the app into something that matters in the public domain.

 

#5 How is the app received by Chinese internet users?

 

Online responses to the app have been somewhat mixed ever since it came out. For the past months, we’ve been consistently checking online responses to the app. “It’s the app that Party members dread, and non-Party members love” is a comment that popped up on Weibo recently, and it seems to cover a general sentiment: many people appreciate the app, but when it is required of them to use it an to score a certain number of points, they start to dread it.

One popular history blogger (@豢龙有道) recently praised the app on Weibo, saying they had previously not thought of downloading it because they are not a Party member, but now discovered the rich educational sources the app offers. That post was shared over 45,000 times.

The hashtag “‘Study Xi, Strengthen China’ is a treasure app” (#学习强国是个宝藏app#) has been viewed over 180 million times on Weibo, with thousands of commenters applauding the app; they mostly seem to praise its many online educational sources, which include MOOC (Massive Open Online Courses‎) on dozens of subjects, and its online ad-free library of movies, TV dramas, and documentaries.

One general sentiment that most people seem to agree on is that the app is “not bad at all” in how it has been developed and the sources it offers.

In this day and age, Chinese internet users can choose from thousands of different media apps, TV channels, newspapers, and magazines. For the Central Propaganda Department to develop a product that is now being used by millions of people across the country who think it is “not bad at all,” is perhaps really not bad at all.

Also read:
* Gamifying Propaganda: Everything You Need to Know about China’s ‘Study Xi’ App
* Here’s Xi the Cartoon – Online Animations Are China’s New ‘Propaganda Posters’
* Top 5 Most Popular Study and Educational Apps in China

By Manya Koetse

1Translation suggested by Helen Wang @helanwanglondon.


Directly support Manya Koetse. By supporting this author you make future articles possible and help the maintenance and independence of this site. Donate directly through Paypal here. Also check out the What’s on Weibo donations page for donations through creditcard & WeChat and for more information.

 

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China and Covid19

Xi’an Outbreak Largely Under Control, But Weibo is Grieving the Death of an Unborn Baby

On the 15th day of lockdown, Xi’an has largely brought the Covid19 outbreak under control, but at what cost?

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“Are we really fighting this epidemic to save lives?”, some wonder after Xi’an enters its 16th day of a very strict and sometimes messy lockdown. The story of a pregnant woman having a miscarriage in front of the hospital gate has brought the public’s anger to a boiling point.

On January 4th at around 4.30 pm, a Weibo user nicknamed ‘Don’t Make It Rain Ok’ posted a heartbreaking story on social media about her pregnant aunt, who lost her baby on January 1st when she did not receive medical care in time and was left waiting outside of the hospital. It was one among multiple stories showcasing the struggles faced by thousands of citizens during the Xi’an lockdown, the biggest one in China since Wuhan was shut down in 2020.

While the story about the pregnant woman was top trending on Weibo on Wednesday and Thursday, the Xi’an city government declared that the Covid19 situation in the city of 13 million inhabitants was reaching the phase of “zero in society” (“社会面清零”), meaning that the outbreak was largely contained in the city’s main communities after two weeks of lockdown, during which over 42,000 people were quarantined and brought to other locations.

But rather than cheers of joy, Weibo was dominated by sad stories of people whose lives have been seriously impacted by the restrictions and hurdles they face in times of a lockdown that was mismanaged by local authorities, according to many.

The woman losing her unborn baby because of severely delayed emergency services struck a chord with a lot of netizens. This is a translation of the original post, which was removed from social media without given reason on January 6:

My aunt said on January 1st 2022 at around 7:00 pm that her stomach hurt, so she called 120 [emergency telephone number]. But 120 was constantly busy and there was no way to get through. Only when she called 110 [police] she was taken to Xi’an Gaoxin Hospital (高新医院). After all this, it was already past 8 pm before she arrived, but she eventually was at the entrance and still wasn’t allowed to get in, the delay lasting until after 10 pm – she was told her nucleic acid [test] had exceeded the four-hour time frame. My aunt sat down at the entrance for a while, and because the delay was lasting so long, she was starting to bleed. I saw the video sent by my aunt’s husband, seeing my aunt struggling to support her body with both hands sitting on the chair, blood flowing down the chair and down her pants, the floor was full of blood! Also because of the excessive bleeding, the hospital staff saw it really wasn’t going well and only then was she admitted and taken into the surgery room. As a result of the untimely medical treatment, my aunt had a miscarriage after carrying the baby for eight months. At eight months, the baby died in the womb without a pulse because of wasted time. Originally I was thinking of telling this story on another platform, but I actually just saw in my Moments [WeChat timeline] that a friend posted a screenshot of another story told by someone and I discovered we are not the only ones to go through something like this at this hospital. I just wept. My aunt also has an 11-year old son who is alone by himself, looking after himself, he still doesn’t know what happened to my aunt – he just knows her belly hurt.”

The incident sparked outrage on social media, where one hashtag dedicated to the topic received 780 million views on Thursday alone (#西安孕妇流产事件相关责任人被处理#) after it was publicly announced that the hospital’s general manager Fu Yuhui (范郁会) would be suspended and that the staff responsible for the incident at the outpatient department were fired.

The hospital was ordered to publicly apologize for the incident, and the local Health Commission director also made an apology.

But the apologies did not seem to reduce the anger many expressed online.

“Are we fighting the epidemic to save lives?”, one popular blogger wondered in an article dedicated to the incident (“西安孕妇医院门口流产:抗疫,是为了救命啊“) published on January 6th. The author argues that the ultimate purpose of China’s epidemic prevention and control is to save lives and that a hospital and its staff should do everything in their power to save people’s lives rather than letting them suffer outside of their door with the excuse of ‘epidemic prevention and control.’ In the end, a person’s life is more important than their Health Code and the last time they did a Covid test.

The story of the miscarriage was not the only one going viral these days relating to people not being able to get the medical help they need. One story to go viral on January 3rd was that of one Xi’an resident (@太阳花花花00000) reaching out for help via social media platform Xiaohongshu because her father suffered from chest pains and they could not get through to emergency telephone lines fast enough. The original poster later updated their post to share that he had passed away.

The man’s daughter later clarified in the media that her father was refused access to medical services at multiple hospitals before he also encountered issues at Gaoxin Hospital where he did receive treatment at 10pm – an astonishing eight hours after reaching out to emergency services. He reportedly passed away due to the severe delay in this treatment (#西安网友称父亲被多家医院拒诊后离世#).

Then there was another pregnant woman (@A有雨有晴天) who allegedly suffered a miscarriage after being refused to be taken to the hospital (#西安又一孕妇流产 警察护送被拒诊#). She came out with her story on January 5th, but it happened on December 29th. The woman claims that she sought help but that various hospitals refused to take her in during the extreme lockdown circumstances.

On January 5th and 6th, the death of a 39-year-old man also sparked online anger. According to online reports, the man could not get through to emergency services on December 31st while suffering from severe chest pains. He was refused to be taken in by two hospitals because he supposedly did not have a current negative Covid19 test result. He died shortly after being taken in by a third hospital. A hashtag dedicated to the incident received over 150 million views on January 6 (#西安一男子连续被3家医院拒诊最终猝死#).

“Help the helpless!”, some on Weibo wrote: “What would you do if these were your loved ones?!”

“How many people have passed away due to this kind of ‘prevention and control’?”, other commenters wondered: “What is wrong with the Xi’an authorities?”

Besides the staff fired at the Gaoxin Hospital, the Municipal Discipline Inspection Commission reportedly also gave official warnings to the local deputy secretary and Xi’an Emergency Center director Li Qiang (李强) and local Health Commission director Liu Shunzhi (刘顺智) for not properly fulfilling their duties regarding emergency work during the lockdown.

By Manya Koetse

With contributions by Miranda Barnes.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Digital

Will Weibo Become 30% State-Media Owned?

Alibaba is allegedly ready to give up its Weibo shares to SMG.

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Bloomberg recently reported that Chinese e-commerce giant Alibaba is preparing to sell its 30% stake in social media platform Weibo. According to people familiar with the matter, Alibaba is negotiating with the state-owned Shanghai Media Group (SMG).

News about Alibaba planning to sell all of its Weibo shares has triggered some online discussions on the Chinese social media platform. Bloomberg was the first to report that the Chinese e-commerce and IT enterprise is talking to the state-owned Shanghai Media Group (SMG) to sell all of its 30% stake in Weibo.

According to Bloomberg, the move relates to regulators wanting to curb the influence of Chinese tech giants in the media sphere. The Bloomberg article claims that SMG, as one of China’s largest state-owned media and cultural conglomerates, stands a higher chance of gaining the approval of Chinese authorities than a private acquirer.

SMG is a large state-owned enterprise with over a dozen TV and radio stations, many newspapers and magazines, various drama & film production and distribution businesses, and more. The company has a major media influence, not only in Shanghai but throughout the country.

According to Weibo’s 2020 annual reports, New Wave held a 45% stake in Weibo, followed by Alibaba with its 30%. New Wave is the holding company by Weibo chairman Charles Chao.

“Weibo will change into another channel for SMG,” some Weibo users predict, with others also sharing their fear that Weibo would become more and more like a platform for official media (“微博现在越来越官方化”).

“This would be a big milestone in the crumbling of Alibaba’s media empire,” another commenter wrote. Some wonder if the developments have more to do with Weibo as a platform, or with Alibaba and its media influence.

In March of 2021, the Wall Street Journal already reported that the Chinese government asked the Alibaba Group to dispose of its media assets due to concerns over the company’s influence in the sensitive media sphere.

“When Alibaba exits and state-owned capital enters, Weibo is expected to magnificently transform into a ‘state-owned enterprise’,” another Weibo user wrote.

Although some commenters worry that Weibo will change for the worse and that there will be more censorship, others see a sunnier future for the social media platform: “It would be good for Weibo to be ‘state-owned’ so that it won’t be controlled by capital to influence public opinion anymore.”

Chinese tech site 36kr also reported about the issue on January 1st, but neither Weibo nor Alibaba or SGM have officially responded yet.

By Manya Koetse

With contributions by Miranda Barnes.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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