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Confucius goes Commercial – China’s TV Hit ‘Good Wife’

Big hit drama ‘Good Wife’ (贤妻/Xianqi) is a much-discussed topic on Sina Weibo: the traditional housewife is a hot item in modern-day China. Confucius Goes Commercial.

Manya Koetse

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A great number of trending topics on Weibo focus on China’s most-liked television dramas. Big hit drama ‘Good Wife’ (贤妻/Xianqi) is a much-discussed topic on Sina Weibo: the traditional housewife is a hot item in modern-day China.

After the success of China’s  “Swordsmen” tv series, the new “Good Wife” television drama has turned out to be China’s next big tv hit, scoring record-breaking ratings. This drama of 35 episode, produced by Hunan Satellite TV, tells the story of mother and housewife Han Dayun (played by actress Liu Tao), who struggles with the challenges of family-life and her role as a mother, wife and daughter-in-law.

After marrying the rich and aristocratic Zhao Boxuan, Han Dayun becomes a stay-at-home mother for her daughter and takes care of the household consisting of a dominant mother-in-law, a shrewd sister-in-law and her somewhat foolish husband. Whilst her mother-in-law continuously plagues Dayun for not conceiving a son (the male heir), her husband is having an affair behind her back. Despite her tribulations, Han Dayun maintains her role as the “good wife”- a virtuous, honest, warm and kind woman who will do whatever it takes to save her marriage and keep the family together.

As the ratings for ‘Good Wife’ went sky-high when the final episode was aired in March 2013, discussions on the show dominated Sina Weibo. Topic of discussion: housewife Dayun. Despite being bullied by her family-in-law and badgered by her husband’s mistress, she remains calm, respectful and patient- thereby “setting the example of a good wife” (Sina Weibo 2013). Why are tv dramas such as these so popular in Mainland China? And how can their seemingly old-fashioned topics be explained in the context of a rapidly modernizing China?

TV Drama in China

Over fifty-five years have passed since China aired its very first television drama titled ‘A Mouthful of Pancake’ (Yikou Caibingzi, 1958), a tv show themed around frugality and class struggle that was mainly used as a tool for political education (Zhu et al 2008, 4-5). Much has changed since those days – not only in China’s television system that now holds a mix of national, provincial and local stations, but also in the topics that are discussed in television dramas. Since the 1990s, TV dramas telling the stories of everyday family life have become increasingly popular. They depict the domestic lives of Chinese families and the concerns they face in issues such as marriage, courtship, and show the existing frictions between traditional values and modern developments (Zhu 2008, 3-11). Despite new genres of television shows emerging over the decades, the television drama has remained the most popular item on Chinese television. According to research, “the ‘Chinese viewer’ watches an average of fifty-two minutes of television drama per day”, turning China into the world’s largest consumer of television dramas (Zhu et al 2008, 1; Zhu 2008, 9).

With a myriad of television channels around, does the Chinese government still take note of the content of television shows? The answer is yes. Although Hunan Satellite TV (that airs ‘Good Wife’) is owned by a mixed group of investors, and could therefore said to be “genuinely commercialized”, it is still directly connected to the Provincial Radio TV Bureau that implements the guidelines of the Party (Yong 2010, 660). Producers of a television show have to both take the wishes of the audience (the commercial profits) and the requirements of the government (the guidelines) in account when making a television drama. China arguably still is among “the most controlled media environments in the world” (Schneider 2012, 4).

Commerce and government go hand in hand: “(..) letting commerce into China does not mean taking the state out; the financial base has changed without substantially reducing the state’s regulatory power or its inclination to exercise ideological and moral oversight of the media” (Zhu 2008, 11).

The propagation within TV dramas of married life as the number one priority and as the “ultimate achievement in contemporary Chinese society” is no coincidence (Scheider 2012, 2); policy makers who aim at reviving Confucian traditions can operate through the content of television programs. Especially in times of rapid modernization where traditional views and values are continually under debate, the restoration and confirmation of these values are of great political concern (Li 2011, 335). Chinese TV dramas such as ‘Good Wife’ clearly represent Confucian values, and portray the family as the primary social institution and the key to happiness (Schneider 2012, 2; Zhu 2008, 3).

Confucian Values in ‘Good Wife’

Maintaining hierarchical relations and preserving harmony are key points to Confucianism that that are underlined in the ‘Good Wife’ tv show.

whatson paintingZhao Boxuan (Dayun's husband) standing behind a picture of his mother, who can be considered the head of the household since his father passed away. 

The whole idea of the ‘good wife’ actually is an integral part of Chinese tradition, where a clear distinction is made between men and women. While the men are occupied with all things that are “outside” (wai) the family (such as business or official matters), the women assign themselves to all the tasks that count as being “inside” (nei) the family home, such as taking care of the household, children and parents (Wang 2012).

stayhomeIn the scene pictured above, Boxuan (Dayun's husband) sees his wife in the streets while he is on his way to a meeting. He is displeased when he hears she is helping her sister 
Cui Ping with some business. He says: "Why do you keep yourself busy with Cui Ping- aren't you busy enough with matters inside the house?"

For a married woman it is the family of her husband that counts as her own. The relationship with her mother-in-law is especially vital for her role in the family – some even say that being a ‘good wife’ actually means being a “good daughter-in-law” (2012, 65). This holds true for the narrative of ‘Good Wife’. The protagonist Han Dayun is bullied by her own mother-in-law (whom she refers to as ‘mother’) for not giving her the grandson she desired. Instead, Han Dayun and her husband have a daughter, who also happens to be weak due to a heart condition. Although gender should not matter in present-day Chinese society, Han Dayun understands her mother’s preference for a son.

changecomesslowIn the scene above, Dayun is at the hospital with her sister-in-law to convince the nurse to tell their mother that her youngest daughter is pregnant with a son (although this is not the case). The nurse says: "What era are we living in?! Why do you still value the gender difference between boys and girls?" Dayun answers: "I know it is difficult, but for older people it takes time to grasp this whole concept [of gender equality]; it does not change overnight."
whatson schoonmoedergesprekDayun talks to her mother-in-law, saying: "From the moment I married into your family (the Zhao family),
 I have considered you as my own mother." 

While Dayun’s husband makes long hours at work, she takes care of the household. Despite the daily nagging of her ‘mother’ she remains calm, virtuous and obedient. Nothing seems to infuriate the ‘good wife’; even when her family-in-law and her husband’s secret girlfriend make her life into a misery, Dayun maintains balanced and does everything in her power to defend her marriage and preserve the harmony within the family.

By making the ‘good one’ suffer and let her be persecuted by evil, the show highlights traditional Confucian values about good versus evil and right versus wrong (Yan 1999, 269; Li 2011, 337). In the end the ‘evil ones’, who employ dishonesty and corruption to gain profit, end up empty-handed. The evil mistress goes to prison, and her little son is raised by Dayun and the family. The ‘good wife’ conquers all; she wins back her husband, succeeds in getting a son and achieves the ultimate goal: harmonious family life.

Confucius goes Commercial

Despite the great success of ‘Good Wife’, the series did have its fair share of criticism and satire. Many netizens thought the script to be flat, too melodramatic and overdone- the Zhao family did not seem like a ‘real family’ to them (Xuan 2013). Nevertheless, most viewers did appreciate the positive message the drama gave to society- “that family itself is a community, and that family members should help each other out when facing a crisis” (Zhuocai 2013).

TV shows such as ‘Good Wife’ are an embodiment of China’s commercialization, cultural values and the state’s conception of a “harmonious society”; they are a way for Chinese viewers to make sense of the changing cultural environment and new types of societal relations (Li 2011, 327-339). The ‘Good Wife’ TV drama fulfilled all the goals it was produced for: it moved an audience of millions, satisfied government’s requirements and generated commercial revenues – a true happy end.

hot tv dramas marchChina's top-watched drama's of early 2013:
 'Good Wife' is number one. 

 

Weibo Commenters

One Guangzhou commenter says on Sina Weibo: “This mother-in-law in #GoodWife#- what a rigid-minded woman. How can people value the male gender and belittle female so much? I’m happy my mother is not like that. Where does one still find a daughter-in-law like that? (..) People like that are hard to find nowadays. Now that I have seen how their divorce went about [between Han Dayu and Zhao Boxuan], I am afraid to get married. After watching ‘Good Wife’ I am definitely not becoming a housewife.. Television dramas nowadays…”

Weibo user Zou Chun Yan says: “When we finished watching this video, my godfather had tears in his eyes.” Another user, Xiao Juan Juan, comments: “I am somewhat disappointed after watching #GoodWife#. Liu Tao [Han Dayun, the protagonist] doesn’t really go through a transformation throughout the serie. I expected her to show a bit more personality. So being a ‘good wife’ means being maltreated? People like the sister-in-law [of Han Dayun] really do exist, but does forgiveness make them any better? Hong Xiao Ling [who plays the secret girlfriend] is also shameful- why didn’t the production team show a bit more taste? They ruined it all. (..)”

 

whatson confucian ideal

Want to Watch? 

Are you curious about China’s popular television programmes and want to take a peek? You can find scenes of practically all top-TV shows online. Check out my overview of the China’s 2013 top 15 TV drama’s here: Overview of China’s 2013 Popular TV Drama’s.

 

– by Manya Koetse

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References

Li Li. 2011. “The Television Play, Melodramatic Imagination and Envisioning the ‘Harmonious Society’ in Post-1989 China.” Journal of Contemporary China 20(69): 327-341.

Schneider, Florian. 2012. Visual Political Communication in Popular Chinese Television Series. Leiden/Boston: Koninklijke Brill NV.

Sina Weibo 2013. ‘#贤妻#’ [#GoodWife#]. Sina Weibo, March 25. Accessed March 25, 2013. http://huati.weibo.com/28839?from=501&order=time.

Wang Fengxian. 2012. “The “Good Wife and Wise Mother” as a Social Discourse of Gender.” Chinese Studies in History 45(4): 58-69.

Xuan Shao Qiang. 2013. “‘‘贤妻’引频繁吐槽 [‘Good Wife’ receives frequent mockery]” China News, March 7. Accessed March 25, 2013. http://www.chinanews.com/yl/2013/03-07/4624073.shtml.

Yan Haiping. 1999. “Urbanizing Woman and her Sisters: the Ethics of Gender in Chinese Television Dramas.” Theatre Research International 24(3): 268-275.

Yong Zhong. 2010.”Relations between Chinese Television and the Capital Market: Three Case Studies.” Media Culture Society 32(4): 649-668.

Zhang, Yan Bing and Jake Harwood. 2002. “Television Viewing and Perceptions of Traditional Chinese Values Among Chinese College Students.” Journal of Broadcasting & Electronic Media 46(2): 245-264.

Zhuocai. 2013. “电视剧《贤妻》收官刘涛诠释完美女性 [The final part of TV Drama ‘Good Wife’- Liu Tao performs the perfect woman]. ” Qianlong, March 25. Accessed March 25, 2013. http://life.qianlong.com/36311/2013/03/25/7144@8586128.htm.

Zhu Ying. 2008. Television in Post-Reform China: Serial Dramas, Confucian Leadership and the Global Television Market. New York: Routledge.

Zhu Ying, Michael Kane & Ruoyun Bai. 2008. “Introduction”. In TV Drama in China, Ying Zhu, Michael Keane & Ruoyun Bai (eds), 1-19. Hong Kong: Hong Kong University Press.

 

©2013 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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Backgrounder

‘Good Doctor’, Digital Hospitals: How Mobile Apps Are Alleviating China’s Healthcare Problems

With the rapid digitalization of China’s healthcare, Chinese patients now have more ways than one to receive medical assistance.

Manya Koetse

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China’s healthcare industry is facing some serious challenges. As Chinese society is rapidly digitalizing, mobile apps now provide innovative solutions to alleviate pressing problems in the country’s health services sector.

 
This is the “WE…WEI…WHAT?” column by Manya Koetse, originally published in German by Goethe Institut China on Goethe.de: “Good-Doctor Apps und Digitale Krankenhäuser.” 
 

Social Credit System, artificial intelligence, surveillance cameras; these are some of the hottest topics making headlines in mainstream Western media when discussing China-related developments recently.

With the rapid digitalization of Chinese society, these topics certainly have come to play a more important role in social media discussions within the People’s Republic of China (PRC). But if there is one issue that seems to concern Chinese social media users the most, it is not facial recognition nor their ‘Sesame score’: it is the topic of healthcare.

In December of 2017, a photo showing a crying mother kneeling down beside a toddler on the sidewalk in front of a Shanghai hospital went viral overnight. The moment was captured on camera by a reporter who was visiting Shanghai’s Children’s Hospital.

The photo of Guo Yinzhen and her son that went viral in China (image via NetEase, source: https://3g.163.com).

The mother, Guo Yinzhen, is a single parent who had traveled from a remote village to seek medical help for her 3-old-son, who was suffering from congenital hydrocephalus or ‘water on the brain.’ Already having traveled to the city multiple times and spending all her money on medical bills, Guo could not afford the additional 100.000 yuan (€ 12.600) for medical procedures needed to save her son’s life.

Guo’s story struck a chord with Chinese netizens, who continue to share the heartbreaking photo on social media to this day. It has become emblematic of China’s healthcare problems.

 

Crowded Hospitals and ‘Healthcare Disturbance’

 

The key to an adequate healthcare system, no matter where in the world, is that there is a right balancing in the “iron triangle” of efficiency/cost containment, high quality care, and patient access.[1] China, however, struggles with all three sides of this triangle.

Guo’s case is an extreme example, but many people in China dealing with less serious health issues and needing basic medical services also struggle to afford and access the healthcare they need.

Over 95% of people in China have health insurance, but people from different regions do not enjoy the same benefits and their out-of-pocket expenses can vary greatly. Uncovered medical costs can sometimes be catastrophic and simply unaffordable for patients and their families.

As more money flows are going to healthcare facilities in China’s cities, there is also the issue of varying levels of providers’ medical education and the overall healthcare quality, with the substantial majority of modern hospitals still existing in urban areas.

Easy access to the right kind of healthcare can be especially problematic for China’s rural population, as people often need to travel long distances and have to go through the lengthy process of registering and waiting for their doctor’s appointment, which sometimes requires them to stay in the city overnight.

For all of these reasons, China’s bigger public hospitals can get super crowded, sometimes resembling shopping malls on an end-of-season sales day. On social media, both patients and medical workers often complain about the stress brought about by the huge crowds and the shortage of doctors in hospitals across the country.

Perhaps it is no wonder that China even has a word to describe outbursts of violence between patients and doctors: ‘Yī nào’ (医闹, literally: “healthcare disturbance”).

Weibo user ‘Sunscreen’ complains about the crowds at Huashan Hospital.

One major problem within China’s healthcare conundrum is the lack of local family or primary-care doctors, which often makes bigger hospitals the first stop to any kind of medical treatment for Chinese patients.

The reasons for this issue are manifold. There is a general lack of trust in private and smaller local healthcare clinics, for example, and patients often choose to go directly to a bigger hospital to avoid making extra costs.

This makes it extra difficult for many community health care centers – that are already struggling – to make enough money and to retain qualified staff. In a society that is rapidly aging, the challenges facing China’s healthcare industry are only becoming more pressing.

 

A Doctor Today, Just an App Away

 

As China’s online environment is thriving, new innovative online apps are popping up on a daily basis. Some of these apps, that have found their ways into China’s most popular app rankings, are offering solutions to some of the country’s most pressing healthcare problems.

One of these apps is Ping’an Good Doctor (平安好医生), which was developed by health insurance provider Ping’an in 2015 and calls itself China’s “one-stop healthcare ecosystem.”

“Ping’an Good Doctor” promotional image by Ping’an.

Employing some 1000 medical staff in its in-house team, contracting over 5,200 external doctors, and collaborating with 3000 hospitals and thousands of pharmacy outlets across the country, the app is somewhat of an “online hospital.”

Through the app, users can look through an online database of medical professionals, order medicine at nearby pharmacies, get 24/7 online medical consultancy, search for information about both Western and Chinese Traditional Medicine, etc., but they can also use Ping’an Good Doctor as a fitness app to track their own health.

Screenshot of Ping’an app screen, by author.

When looking for a specific doctor for a one-on-one consult, the app first lets users select an area of expertise (e.g. dermatology or gynecology), and then offers a list of different specialists in various price categories.

Doctors from well-known hospitals, for example, or those with excellent ratings, have a one-time consultation fee of 100 yuan (€ 12,60). Other doctors can be consulted starting from 30 yuan (€3,70). All costs can be paid efficiently via online payment apps.

Doctors to pick from within the app’s various price categories.

Ping’an Good Doctor uses an AI-driven system to ask patients various questions about their symptoms and to automatically create a user’s medical record to save time. Based on the AI-generated record and the conversation with the patients – files such as photos can also be uploaded to the app -, the doctors can prescribe medicine or refer the patient to a hospital for an offline appointment if needed.

Ping’an recently announced that its number of registered users exceeded 300 million users, with 62 million monthly active users. Because the app keeps building on its AI-driven system, Ping’an Good Doctor can be expected to only become a ‘smarter’ smart health app the more popular it gets.

Although Ping’an is now leading within China’s medical app category, there are many other apps providing similar services, such as Chunyu Yisheng (春雨医生), Haodafu Online (好大夫在线), or DingXiang Doctor (丁香医生).

The emergence of these apps is just one of the many ways in which China’s digital developments, online media, and tech giants are impacting the healthcare industry, profoundly changing how patients receive healthcare information and access medical services now and in the future.

List of recommended medical apps in the Tencent app store.

In a way, China’s medical consultation apps fill the void in offline primary care. Patients who would otherwise turn to hospital care as their first stop can now  access medical consultations any time, any day, at a relatively low cost. Those who suffer from relatively harmless conditions could be diagnosed by a medical specialist via the app and get the medicine they need within a matter of minutes. With the growing popularity of these kinds of apps, many patients no longer need to visit a hospital at all.

Are smart health apps such as Ping’an Good Doctor the solution to China’s healthcare problems? No, they’re not. Struggling mums like Guo Yinzhen will not find the help they need there. But they do contribute to a more efficient healthcare environment where crowd flows in hospitals can be reduced, and patients do not need to spend a lot of time and money to stand in hour-long queues to get five minutes of their doctor’s time.

Although smart health apps could not help Guo Yinzhen and her son, social media apps could. As soon as their story went viral in late 2017, Shanghai Children’s Welfare Foundation Xiaoxingxin offered to cover medical treatments for the little boy, with a notable pediatric neurosurgeon operating the child. According to the latest updates, the boy’s situation was “looking good.”

Hopefully, the same holds true for the challenging sides of China’s healthcare industry.

By Manya Koetse
Follow @whatsonweibo

[1] Burns & Liu, 2017: 3-4.

References/Linked Sources

Burns, Lawton Robert, and Gordon G. Liu. 2017. “Introduction.” In China’s Healthcare Industry: A System Perspective, Lawton Robert Burns and Gordon G. Liu (eds), pp-1-116. Cambridge: Cambridge University Press.

Economist, 2017. “China needs many more primary-care doctors.” The Economist, May 11 https://www.economist.com/china/2017/05/11/china-needs-many-more-primary-care-doctors [20.10.19].

Zhou, Viola. 2018. “Does China Have Universal Healthcare? A Long (And Better) Answer.” Inkstone, Oct 10 https://www.inkstonenews.com/health/china-translated-does-china-have-universal-health-care/article/2167579

This text was first published by Goethe-Institut China under a CC-BY-NC-ND-4.0-DE license (Creative Commons) as part of a monthly column in collaboration with What’s On Weibo.

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Backgrounder

How Chinese Kuaishou Rebel ‘Pangzai’ Became a Twitter King

He’s been called a ‘Twitter king’, but how did the unexpected online fame of this ‘Hebei Pangzai’ start?

Jessica Colwell

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Twitter has fallen in love with a Chinese farmer after his drinking videos on Kuaishou were cross-posted abroad and went viral. He has embraced his new fans and Western social media, arguably becoming one of China’s most successful cultural ambassadors of the year.

He describes himself as the “inventor of tornado beer drinking style” and as an “ordinary peasant from China.” ‘Hebei Pangzai’ only joined Twitter in August of 2019, but he already has a Twitter following of more than 111.6K.

Although his account is temporarily restricted by Twitter at time of writing (“due to suspicious activity”), his popularity is only growing. Some Twitterers, such as the China twitterer Carl Zha (@CarlZha), are even initiating a “#FreePangzai campaign” to restore the account of the “one true King.”

But where and when did the online fame of ‘Hebei Pangzai’ start?

Let’s begin our introduction to Pangzai with one tweet from March of this year, when Twitter user ‘Hunnaban Trenchboss’ posted a video from Chinese short video app Kuaishou (快手) showing a man – ‘Pangzai’ – wearing sunglasses and smoking a cigarette while preparing an incredible mixed drink.

The man in the video smoothly pops the cap off a bottle of beer with a chopstick, pours some in a large jar, then twirls the bottle and propels the rest of the beer in a tornado of force down his throat.

He follows that up by pouring in more beer, some blue liquor, an egg, some Pepsi, and a hefty glass of baijiu – which he dumps in only after lighting it on fire, igniting his finger, and coolly lighting his cigarette. He then chugs the entire concoction in a matter of seconds.

“How do I become as cool as this guy, The Coolest Guy?”, the tweet said.

The same video was shared again in August by a few Russian accounts, was retweeted by an American account, and then went completely viral, racking up millions of views and tens of thousands of retweets.

That video has now been viewed almost 12 million times on Twitter, and has inspired tens of thousands of fans who herald him as ‘king.’

The man in the video referred to as ‘Pangzai’ (胖仔, ‘chubby dude’) is Liu Shichao (刘世超), a 33-year-old farmer and small-time Chinese internet celebrity from a city called Xingtai in Hebei Province.

According to an interview with Technode, he found out about the video on Twitter when some of his new foreign fans opened Chinese social media accounts to find him and tell him about his overnight online fame.

“One message told me that I was a celebrity now in America,” he told Technode: “So I chatted with the person [who sent the message] for a whole day, with the help of translation software.”

Within two days of his video going viral, Pangzai had figured out how to use a VPN, opened his own Twitter account and started uploading videos.

He even posted a reply on the original viral video to alert everybody to his account.

Liu’s early response to his viral video on Twitter.

Since then, Liu ‘Pangzai’ has amassed over 111,000 followers and has posted many more videos of everything from drinking, to cooking, to exploring his countryside hometown.

But it was the drinking videos specifically that earned him his following, both abroad and in China.

 

IT STARTED ON KUAISHOU

“Pangzai epitomizes the typical Kuaishou account.”

 

Liu began his internet career three years ago on Kuaishou, a Chinese short video app massively popular among China’s lower-tier cities and countryside.

In contrast to the polished, celeb-heavy platform Douyin, which is most popular among urban youths, Kuaishou is a platform for the masses. Its users are known for their crazy antics and general disregard for personal safety.

Liu Shichao’s Kuaishou account has 354,000 followers, but the majority of his videos have been removed.

Pangzai epitomizes the typical Kuaishou account. Posting under the handle “Chubby Dude from Hebei” (@河北胖仔), he uploads videos of himself eating and drinking in eye-popping combinations, or sometimes smashing things – from bricks to unopened water bottles – with his bare hands.

Liu’s video of breaking bricks with his hands was also popular on Twitter.

Liu also gained notoriety, and a couple hundred thousand followers, from his mastery of the so-called ‘beer tornado technique’ (小旋风 xiǎo xuànfēng).

According to an interview with the BBC, he peaked at 470,000 followers on Kuaishou and was monetizing his online fame with some 10,000 RMB ($1420) per month.

Liu’s signature beer tornado technique features in the first video he posted to Twitter.

Unfortunately for Liu, China’s Cyberspace Administration announced a crackdown on vulgar and illegal content across multiple social media platforms in spring of 2018, with a focus on Douyin, Kuaishou, and its sister news company Jinri Toutiao. Kuaishou was pulled from app stores until it cleaned up its act.

It is unclear just how many videos and accounts have been removed as a result of the cleanup. We can get a rough idea from an announcement by Kuaishou earlier this year that in March of 2019 alone, it removed an average of over 11,000 videos and blocked almost 1,000 accounts every day.

The result for Liu was that his account was suspended for four months and the majority of his most popular videos, including the one that went viral abroad, were removed for promoting ‘unhealthy drinking habits.’

When you look at his Kuaishou account today, you won’t see many videos focused solely on baijiu and beer chugging.

The videos that remain on his account do include drinking (and his signature tornado move) but it is always accompanied by eating food or some other activity (such as sitting deep in a field of corn, munching on roast duck and dribbling baijiu down a corn leaf into a glass.)

In a video posted to Kuaishou, Liu pours baijiu into a glass from a corn leaf, before then lighting it on fire and chugging it.

Liu still has 354,000 followers on Kuaishou. His Chinese fans, like his foreign ones, marvel at his cool and collected manner as he eats and drinks all sorts of disgusting things.

Canned herring features heavily in his most popular recent videos, where he can be seen sipping the juice directly from the can.

In one of his videos on Kuaishou, Liu eating herring directly from the can, to the disgust of his fans.

“This has to be the most unaffected anyone has ever been by eating canned herring,” says one fan. “The flavor is disgusting! 99.9% of people who try this would vomit,” another online commenter replies.

 

AN UNEXPECTED TWITTER KING

“Liu is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life.”

 

This year, Liu seems to have embraced his newfound international stardom with grace and savvy.

He uses Twitter’s in-app translation to help him communicate with fans and has been highly interactive on the platform.

Liu ‘Pangzai’ was also quick to open up a Paypal account and share it with followers, and has recently made YouTube and Instagram accounts to prevent scams pretending to be him. He has also collaborated with a Twitter fan to sell T-shirts online in America.

Many online fans have dubbed him ‘king’, perhaps the highest praise one can receive on the internet today.

But in contrast to the sunglasses and chill demeanor of his videos, Liu does not appear to be an internet celebrity overly obsessed with being cool.

Instead, he is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life (and drinking habits) with the rest of the world.

Liu began using translation software to communicate with fans soon after joining Twitter.

After reposting all of his old drinking videos from Kuaishou, Liu started asking Twitter fans what they would like to see from him. Many responded that they wanted more about his life in rural China.

He has since followed up with videos showing him fixing a pipe with his friends, exploring his local market, cooking sweet potatoes, and, of course, a tutorial on how to master the ‘tornado beer’ technique.

Liu explaining on Twitter how to perform the tornado beer technique that helped make him famous.

Many have expressed concern for his health in light of his drinking habits, but he has assured everybody that everything he does is “within his ability” and that he doesn’t drink like that very often.

Liu is grateful for all the support and praise he has received from abroad. “It’s crazy to have all of these foreign friends all of a sudden,” he recently said in an interview with Deadspin: “I really have to thank them a lot. If I have a chance I will find them and we can drink together.”

Seemingly to that end, Liu has recently organized a party to be held near his hometown in China, exciting fans all over the world and spurring many to apply for passports and visas.

Once Liu began inviting people to his party, he changed the date and location in order to accommodate more attendees.

The date is set for December 14, 2019 in Zhuamadian City, Hebei Province; too soon for many to make it, but he promises another party in the spring. There is talk also of organizing a visit for Liu ‘Pangzai’ to go to America.

 

WINDOW INTO CHINESE SOCIAL MEDIA

“Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet.”

 

Although there are many vloggers like Pangzai in China, he stands out on Twitter as some sort of window into Chinese social media, especially because this online world is usually so separate from the Western realms of social media.

The recent explosive growth of Chinese social media apps such as TikTok has not done much to facilitate this kind of cultural interaction between China and the West.

Although Tiktok is, in fact, a Chinese app (called Douyin 抖音 in China), there are actually two different versions of the same app in mainland China and abroad, meaning that the other ‘Pangzais’ of the Chinese internet still remain within the social media spheres of the PRC, rarely gaining fame outside of the Great Firewall.

In China, aside from his fans on Kuaishou, Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet. He is mentioned only one or two times across Weibo, and searches for his name and handle on WeChat, Baidu, and various Chinese tech news sites bring up nothing.

Liu is a rare example of genuine soft power coming out of China. A pure, grassroots man of the people with strong cultural appeal who sincerely enjoys sharing his life and his culture with the rest of the world. His tweets are full of affection and appreciation for his fans, as well as frequent prompts for followers to share their own lives and customs of their home countries.

To watch his introduction to Twitter and rise to fame is to see the best of the internet: cultural interaction, genuinely shared delight, and mutual admiration inspired by hilarious antics caught on camera.

His Twitter fans express their hope that Twitter Support will soon lift the temporary ban on their ‘Twitter king.’ To them, it’s perfectly clear: this online king is nowhere near dead, long live Pangzai!

Follow the #FreePangzai hashtag on Twitter.

Update: Panghaizi is out of Twitter jail!

 
Want to read more about unexpected online celebrities from China? Also see:
The Story of Two Farmers Who Became Internet Celebrities;
The “Vagrant Shanghai Professor”;
From Farmgirl to Fashionista: Weibo Celebrity Fairy Wang.

 

By Jessica Colwell
Follow @whatsonweibo

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