China Memes & Viral
Chengdu Disney: The Quirkiest Hotspot in China
How a senior activity park in Chengdu was ‘Disneyfied’ and became a viral hotspot.
Published
7 months agoon
How did a common park turn into a buzzing hotspot? By mixing online trends with real-life fun, blending foreign styles with local charm, and adding a dash of humor and absurdity, Chengdu now boasts its very own ‘Chengdu Disney’. We explain the trend.
– By Manya Koetse, co-authored by Ruixin Zhang
Have you heard about Chengdu Disney yet? If not, it’s probably unlike anything you’d imagine. It’s not actually a Disney theme park opening up in Chengdu, but it’s one of the city’s most viral hotspots these days.
What is now known as ‘Chengdu Disney’ all over the Chinese internet is actually a small outdoor park in a residential area in Chengdu’s Yulin area, which also serves as the local senior fitness activity center.
Crowds of young people are coming to this area to take photos and videos, hang out, sing songs, cosplay, and be part of China’s internet culture in an offline setting.
Once Upon a Rap Talent Show
The roots of ‘Chengdu Disney’ can be traced back to the Chinese hip-hop talent show The Rap of China (中国新说唱), where a performer named Nuomi (诺米), also known as Lodmemo, was eliminated by Chinese rapper Boss Shady (谢帝 Xièdì), one of the judges on the show.
Nuomi felt upset about the elimination and a comment made by his idol mentor, who mistakenly referred to a song Nuomi made for his ‘grandma’ instead of his grandfather. His frustration led to a viral livestream where he expressed his anger towards his participation in The Rap of China and Boss Shady.
However, it wasn’t only his anger that caught attention; it was his exaggerated way of speaking and mannerisms. Nuomi, with his Sichuan accent, repeatedly inserted English phrases like “y’know what I’m saying” and gestured as if throwing punches.
His oversized silver chain, sagging pants, and urban streetwear only reinforce the idea that Nuomi is trying a bit too hard to emulate the fashion style of American rappers from the early 2000s, complete with swagger and street credibility.
Although people mocked him for his wannabe ‘gangsta’ style, Nuomi embraced the teasing and turned it into an opportunity for fame.
He decided to create a diss track titled Xiè Tiān Xièdì 谢天谢帝, “Thank Heaven, Thank Emperor,” a word joke on Boss Shady’s name, which sounds like “Shady” but literally means ‘Thank the Emperor’ in Chinese. A diss track is a hip hop or rap song intended to mock someone else, usually a fellow musician.
In the song, when Nuomi disses Boss Shady (谢帝 Xièdì), he raps in Sichuan accent: “Xièdì Xièdì wǒ yào diss nǐ [谢帝谢帝我要diss你].” The last two words, namely “diss nǐ” actually means “to diss you” but sounds exactly like the Chinese word for ‘Disney’: Díshìní (迪士尼). This was soon picked up by netizens, who found humor in the similarity; it sounded as if the ‘tough’ rapper Nuomi was singing about wanting to go to Disney.
Nuomi filmed the music video for this diss track at a senior activity park in Chengdu’s Yulin subdistrict. The music video went viral in late March, and led to the park being nicknamed the ‘Chengdu Disney.’
The particular exercise machine on which Nuomi performed his rap quickly became an iconic landmark on Douyin, as everyone eagerly sought to visit, sit on the same see-saw-style exercise machine, and repeat the phrase, mimicking the viral video.
What began as a homonym led to people ‘Disneyfying’ the park itself, with crowds of visitors flocking to the park, some dressed in Disney-related costumes.
This further developed the concept of a Chengdu ‘Disney’ destination, turning the park playground into the happiest place in Yulin.
Chengdu: China’s Most Relaxed Hip Hop Hotspot
Chengdu holds a special place in China’s underground hip-hop scene, thanks to its vibrant music culture and the presence of many renowned Chinese hip-hop artists who incorporate the Sichuan dialect into their songs and raps.
This is one reason why this ‘Disney’ meme happened in Chengdu and not in any other Chinese city. But beyond its musical significance, the playful spirit of the meme also aligns with Chengdu’s reputation for being an incredibly laid-back city.
In recent years, the pursuit of a certain “relaxed feeling” (sōngchígǎn 松弛感) has gained popularity across the Chinese internet. Sōngchígǎn is a combination of the word for “relaxed,” “loose” or “lax” (松弛) and the word for “feeling” (感). Initially used to describe a particular female aesthetic, the term evolved to represent a lifestyle where individuals strive to maintain a relaxed demeanor, especially in the face of stressful situations.
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The concept gained traction online in mid-2022 when a Weibo user shared a story of a family remaining composed when their travel plans were unexpectedly disrupted due to passport issues. Their calm and collected response inspired the adoption of the “relaxed feeling” term (also read here).
Central to embodying this sense of relaxation is being unfazed by others’ opinions and avoiding unnecessary stress or haste out of fear of judgment.
Nowadays, Chinese cities aim to foster this sense of sōngchígǎn. Not too long ago, there were many hot topics suggesting that Chengdu is the most sōngchí 松弛, the most relaxed city in China.
This sentiment is reflected in the ‘Chengdu Disney’ trend, which both pokes fun at a certain hip-hop aesthetic deemed overly relaxed—like the guys who showed up with sagging pants—and embraces a carefree, childlike silliness that resonates with the city’s character and its people.
Despite the influx of visitors to the Chengdu Disney area, authorities have not yet significantly intervened. Community notices urging respect for nearby residents and the presence of police officers to maintain order indicate a relatively hands-off approach. For now, it seems most people are simply enjoying the relaxed atmosphere.
Being Part of the Meme
An important aspect that contributes to the appeal of Chengdu Disney is its nature as an online meme, allowing people to actively participate in it.
China has a very strong meme culture. Although there are all kinds of memes, from visual to verbal, many Chinese memes incorporate wordplay. In part, this has to do with the nature of Chinese language, as it offers various opportunities for puns, homophones, and linguistic creativity thanks to its tones and characters.
The use of homophones on Chinese social media is as old as Chinese social media itself. One of the most famous examples is the phrase ‘cǎo ní mǎ’ (草泥马), which literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).
In the case of the Chengdu Disney trend, it combines a verbal meme—stemming from the ‘diss nǐ’ / Díshìní homophone—and a visual meme, where people gather to pose for videos/photos in the same location, repeating the same phrase.
Moreover, the trend bridges the gap between the online and offline worlds, as people come together at the Chengdu playground, forming a tangible community through digital culture.
The fact that this is happening at a residential exercise park for the elderly adds to the humor: it’s a Chengdu take on what “urban” truly means. These colorful exercise machines are a common sight in Chinese parks nationwide and are actually very mundane. Transforming something so normal into something extraordinary is part of the meme.
Lastly, the incorporation of the Disney element adds a touch of whimsy to the trend. By introducing characters like Snow White and Mickey Mouse, the trend blends American influences (hip-hop, Disney) with local Chengdu culture, creating a captivating and absurd backdrop for a viral phenomenon.
For some people, the pace in which these trends develop is just too quick. On Weibo, one popular tourism blogger (@吴必虎) wrote: “The viral hotspots are truly unpredictable these days. We’re still seeing buzz around the spicy hot pot in Gansu’s Tianshui, meanwhile, a small seesaw originally meant for the elderly in a residential community suddenly turns into “Chengdu Disneyland,” catching the cultural and tourism authorities of Sichuan and even Shanghai Disneyland off guard. Netizens are truly powerful, even making it difficult for me, as a professional cultural tourism researcher, to keep up with them.”
By Manya Koetse, co-authored by Ruixin Zhang
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Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.
China Memes & Viral
The Viral Bao’an: How a Xiaoxitian Security Guard Became Famous Over a Pay Raise
Most netizens aren’t buying the story about the Xiaoxitian bao’an allegedly “misunderstanding” his dismissal.
Published
1 week agoon
October 23, 2024An elderly man with a friendly face from Shanxi Province’s Xi County became China’s most famous security guard this week. After first receiving a raise and then seemingly being fired from his job, the situation sparked so much discussion that it became a top trending topic on Weibo.
The man in question is a bǎo’ān (保安, security guard) at the Xiaoxitian (小西天) temple complex area in Xi County in the city of Linfen. That area has recently became a hot destination among domestic travelers because of the wildly popular video game Black Myth: Wukong. The game, inspired by the classic novel Journey to the West, features numerous real-life landmarks from Shanxi province.
As a so-called “Wukong site,” Xiaoxitian, among with dozens of other spots in Shanxi, has seen a surge in visitors, including gaming bloggers, travel vloggers, and online influencers.
One of these influencers is the Douyin vlogger “So Many Times” (@那么多曾经), who has been documenting the success of Xiaoxitian on her channel. The vlogger, who now has 12,000 fans, has been capturing the rising number of visitors to the area, especially during this year’s National Day holiday.
Her videos often focus on the best times to visit without having to queue, traffic updates, and daily visitor counts. In one video, she even captured the first group of foreign tourists visiting the area.
“They gave me a raise”
Recently, the vlogger also featured some of the security guards at Xiaoxitian, chatting with them about their local dialect, their work, and how they manage the crowds.
In the videos by “So Many Times,” the vlogger focused on one particular security guard—an elderly bao’an who was especially friendly to her. In several videos, he shared how much he enjoyed his job and the increasing responsibilities that came with Xiaoxitian’s growing popularity. He soon became affectionately known among visitors as the “Security Guard Uncle” (保安大叔).
In a video posted on October 15, the bao’an happily shared how grateful he was for the visitors. Smiling, he said, “I attended a meeting, and they gave me a raise. I used to earn 1,700 yuan (US$240) a month, and they added 500 yuan (US$70), so now it’s 2,100 (he meant 2,200 yuan/US$310). Everyone’s salary went up.” (See video here)
The security guard suggested the tourists were to be thanked for local bao’an getting a better pay, as it increased their workload.
The video quickly went viral—becoming the most-watched on the vlogger’s channel—as some viewers appreciated how ‘influencer tourism’ can benefit local workers. Others, however, were surprised by the 1,700 yuan/month (US$240) salary, considering it far too low. Beyond these discussions, the uncle’s friendly demeanor, humble enthusiasm, and obvious passion for his work touched many hearts.
A news reporter for Jimu News verified with the local citizen hotline that the minimum monthly wage in Xi County is 1,780 yuan ($250), and that the 1,700 yuan salary previously mentioned by the security guard was below this standard.
A few days later, on October 19, the Douyin vlogger whose videos made ‘Uncle Bao’an’ famous posted another short video (which has since been taken down). In this video, the security guard looked tired and said, “They [the superiors] told me not to work anymore. I didn’t say anything wrong, but they don’t want me to continue.”
He explained that his leaders thought it was inappropriate for him to appear in the other videos, though he felt it was spreading positive energy.
“These past few days, I haven’t been feeling well. They don’t want me to work, and I’m very sad.. I will never forget everyone’s support.”
“He didn’t hear it clearly”
News of the popular security guard’s alleged dismissal flooded the internet, becoming one of the hottest topics on Weibo.
Many netizens were outraged, feeling that the bao’an was unfairly forced to stop doing his job. They suggested he was dismissed because he disclosed information about his pay and the recent raise.
In light of the online controversy, the local tourism authorities responded to clarify the situation on October 20.
A spokesperson from Linfen suggested that the bao’an had not heard it clearly (“他就没听清楚”), and was not dismissed at all. Instead, he was simply given a few days off and “reassigned to a less demanding role” to lighten his workload, considering his age and the fact that he had been working without a break for the past two months.
“We all heard it clearly”
On social media, most netizens aren’t buying the story about the bao’an allegedly “misunderstanding” his dismissal.
“Do they think we’re fools? Do they think we haven’t all seen the video on the 19th?” one commenter wrote.
“Ha ha ha, if this hadn’t blown up online, he would have been fired. But because it went viral, now he’s ‘transferred to another post,’” another Weibo user remarked.
“We all heard it clearly,” another blogger added.
People suspected that the security guard was initially fired—possibly for speaking about his low income or because he was becoming a tourist attraction himself—but the decision was reversed after it sparked public outrage online. Rather than offering an apology, the authorities then claimed it was all just a misunderstanding.
In light of the controversy and worried over the bao’an’s well-being, other Douyin users visiting Xiaoxitian began searching for the popular security guard and filmed themselves finding him at a different location. In one such video, ‘Uncle Bao’an’ confirmed that his superiors had reassigned him to lighten his workload. Some viewers commented that he didn’t seem as happy as before.
However, in the latest video by “So Many Times” (@那么多曾经), the vlogger once again features her favorite bao’an. (She used a new account for this, as her original account was restricted from posting new videos). In the video, he expresses his gratitude and happiness for the overwhelming support he has received.
“I want to thank all of you online friends for your support and your concern for me. It makes me very happy. Thank you. so many people wanted to take a picture with me today. People from Henan, from Sichuan. So many people wanted to shake my hand.”
Despite the controversy, the bao’an seems quite pleased with his sudden fame. If he does end up losing his job after all, he could always launch a new career as an online influencer.
By Manya Koetse
(follow on X, LinkedIn, or Instagram)
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China Memes & Viral
Why the “人人人人景点人人人人” Hashtag is Trending Again on Chinese Social Media
China’s Golden Week, from October 1 to October 7, is one of the busiest times of the year for travel and sightseeing, with crowds surging across popular destinations.
Published
1 month agoon
October 2, 2024China is celebrating its National Day Holiday this week. This week-long holiday, also known as the Golden Week, is a popular time for trips, travel, and sightseeing.
On Chinese social media, it has become somewhat of a tradition to post about just how busy it is at China’s various sightseeing spots. This is often done using hashtags like “人人人人[place]人人人人” or “人人人人[me]人人人人.”
The character 人 (rén) means person or human; “人人” (rénrén) means “everyone,” and the more “人人人” (rén rén rén) are used, the more it playfully emphasizes the crowds of people.
On October 2, the hashtag “人人人人景点人人人人” was top trending, rén rén rén rén jǐngdiǎn rén rén rén rén, which basically means “people, people, people everywhere at the tourist spots, and more people.”
One such crowded place is Suzhou (苏州), where its ancient Shantang Street in the heart of the old town is packed with tourists this week ( #人人人人人苏州人人人人人#).
Other places like Chongqing, Xi’an, and Hangzhou also saw vast crowds during the various celebratory events and performances organized in these cities.
People also posted photos of the situation in places like the Guangzhou Zoo on October 2nd, or at the Beijing Great Wall, or at the Longmen Grottoes in Luoyang.
Besides the Great Wall in Beijing, other places in the Chinese capital are also seeing large crowds this week, such as Tiananmen, Summer Palace, Forbidden City, Lama Temple, and Nanluoguxiang.
Although China’s domestic spots are drawing massive crowds, China Daily reports that international travel has become more popular again during this year’s week-long National Day holiday, with bookings for international flights doubling compared to the same period last year.
According to the travel platform Qunar, there is increasing demand for new and more niche destinations, including countries in Africa. However, the most popular international destinations remain closer to home, such as Hong Kong, Bangkok, Kuala Lumpur, Seoul, and Osaka.
Also read: China’s National Holiday Crowds: Even the Desert’s Camels Are Stuck in Traffic
By Manya Koetse
(follow on X, LinkedIn, or Instagram)
Featured image on top: Guangzhou South Station during National Holiday, by @爱打板的乐哥
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©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
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