China Memes & Viral
Chengdu Disney: The Quirkiest Hotspot in China
How a senior activity park in Chengdu was ‘Disneyfied’ and became a viral hotspot.
– By Manya Koetse, co-authored by Ruixin Zhang
Have you heard about Chengdu Disney yet? If not, it’s probably unlike anything you’d imagine. It’s not actually a Disney theme park opening up in Chengdu, but it’s one of the city’s most viral hotspots these days.
What is now known as ‘Chengdu Disney’ all over the Chinese internet is actually a small outdoor park in a residential area in Chengdu’s Yulin area, which also serves as the local senior fitness activity center.
Crowds of young people are coming to this area to take photos and videos, hang out, sing songs, cosplay, and be part of China’s internet culture in an offline setting.
Once Upon a Rap Talent Show
The roots of ‘Chengdu Disney’ can be traced back to the Chinese hip-hop talent show The Rap of China (中国新说唱), where a performer named Nuomi (诺米), also known as Lodmemo, was eliminated by Chinese rapper Boss Shady (谢帝 Xièdì), one of the judges on the show.
Nuomi felt upset about the elimination and a comment made by his idol mentor, who mistakenly referred to a song Nuomi made for his ‘grandma’ instead of his grandfather. His frustration led to a viral livestream where he expressed his anger towards his participation in The Rap of China and Boss Shady.
However, it wasn’t only his anger that caught attention; it was his exaggerated way of speaking and mannerisms. Nuomi, with his Sichuan accent, repeatedly inserted English phrases like “y’know what I’m saying” and gestured as if throwing punches.
His oversized silver chain, sagging pants, and urban streetwear only reinforce the idea that Nuomi is trying a bit too hard to emulate the fashion style of American rappers from the early 2000s, complete with swagger and street credibility.
Lodmemo emulates the style of American rappers in the early 2000s, and he has made it his brand.
Although people mocked him for his wannabe ‘gangsta’ style, Nuomi embraced the teasing and turned it into an opportunity for fame.
He decided to create a diss track titled Xiè Tiān Xièdì 谢天谢帝, “Thank Heaven, Thank Emperor,” a word joke on Boss Shady’s name, which sounds like “Shady” but literally means ‘Thank the Emperor’ in Chinese. A diss track is a hip hop or rap song intended to mock someone else, usually a fellow musician.
In the song, when Nuomi disses Boss Shady (谢帝 Xièdì), he raps in Sichuan accent: “Xièdì Xièdì wǒ yào diss nǐ [谢帝谢帝我要diss你].” The last two words, namely “diss nǐ” actually means “to diss you” but sounds exactly like the Chinese word for ‘Disney’: Díshìní (迪士尼). This was soon picked up by netizens, who found humor in the similarity; it sounded as if the ‘tough’ rapper Nuomi was singing about wanting to go to Disney.
Nuomi and his diss track, from the music video.
Nuomi filmed the music video for this diss track at a senior activity park in Chengdu’s Yulin subdistrict. The music video went viral in late March, and led to the park being nicknamed the ‘Chengdu Disney.’
The particular exercise machine on which Nuomi performed his rap quickly became an iconic landmark on Douyin, as everyone eagerly sought to visit, sit on the same see-saw-style exercise machine, and repeat the phrase, mimicking the viral video.
What began as a homonym led to people ‘Disneyfying’ the park itself, with crowds of visitors flocking to the park, some dressed in Disney-related costumes.
This further developed the concept of a Chengdu ‘Disney’ destination, turning the park playground into the happiest place in Yulin.
Chengdu: China’s Most Relaxed Hip Hop Hotspot
Chengdu holds a special place in China’s underground hip-hop scene, thanks to its vibrant music culture and the presence of many renowned Chinese hip-hop artists who incorporate the Sichuan dialect into their songs and raps.
This is one reason why this ‘Disney’ meme happened in Chengdu and not in any other Chinese city. But beyond its musical significance, the playful spirit of the meme also aligns with Chengdu’s reputation for being an incredibly laid-back city.
In recent years, the pursuit of a certain “relaxed feeling” (sōngchígǎn 松弛感) has gained popularity across the Chinese internet. Sōngchígǎn is a combination of the word for “relaxed,” “loose” or “lax” (松弛) and the word for “feeling” (感). Initially used to describe a particular female aesthetic, the term evolved to represent a lifestyle where individuals strive to maintain a relaxed demeanor, especially in the face of stressful situations.
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The concept gained traction online in mid-2022 when a Weibo user shared a story of a family remaining composed when their travel plans were unexpectedly disrupted due to passport issues. Their calm and collected response inspired the adoption of the “relaxed feeling” term (also read here).
Central to embodying this sense of relaxation is being unfazed by others’ opinions and avoiding unnecessary stress or haste out of fear of judgment.
Nowadays, Chinese cities aim to foster this sense of sōngchígǎn. Not too long ago, there were many hot topics suggesting that Chengdu is the most sōngchí 松弛, the most relaxed city in China.
This sentiment is reflected in the ‘Chengdu Disney’ trend, which both pokes fun at a certain hip-hop aesthetic deemed overly relaxed—like the guys who showed up with sagging pants—and embraces a carefree, childlike silliness that resonates with the city’s character and its people.
Mocking sagging pants at ‘Chengdu Disney.’
Despite the influx of visitors to the Chengdu Disney area, authorities have not yet significantly intervened. Community notices urging respect for nearby residents and the presence of police officers to maintain order indicate a relatively hands-off approach. For now, it seems most people are simply enjoying the relaxed atmosphere.
Being Part of the Meme
An important aspect that contributes to the appeal of Chengdu Disney is its nature as an online meme, allowing people to actively participate in it.
Scenes from Chengdu Disney, images via Weibo.
China has a very strong meme culture. Although there are all kinds of memes, from visual to verbal, many Chinese memes incorporate wordplay. In part, this has to do with the nature of Chinese language, as it offers various opportunities for puns, homophones, and linguistic creativity thanks to its tones and characters.
The use of homophones on Chinese social media is as old as Chinese social media itself. One of the most famous examples is the phrase ‘cǎo ní mǎ’ (草泥马), which literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).
In the case of the Chengdu Disney trend, it combines a verbal meme—stemming from the ‘diss nǐ’ / Díshìní homophone—and a visual meme, where people gather to pose for videos/photos in the same location, repeating the same phrase.
Moreover, the trend bridges the gap between the online and offline worlds, as people come together at the Chengdu playground, forming a tangible community through digital culture.
The fact that this is happening at a residential exercise park for the elderly adds to the humor: it’s a Chengdu take on what “urban” truly means. These colorful exercise machines are a common sight in Chinese parks nationwide and are actually very mundane. Transforming something so normal into something extraordinary is part of the meme.
A 3D-printed model version of the exercise equipment featured in Nuomi’s music video.
Lastly, the incorporation of the Disney element adds a touch of whimsy to the trend. By introducing characters like Snow White and Mickey Mouse, the trend blends American influences (hip-hop, Disney) with local Chengdu culture, creating a captivating and absurd backdrop for a viral phenomenon.
For some people, the pace in which these trends develop is just too quick. On Weibo, one popular tourism blogger (@吴必虎) wrote: “The viral hotspots are truly unpredictable these days. We’re still seeing buzz around the spicy hot pot in Gansu’s Tianshui, meanwhile, a small seesaw originally meant for the elderly in a residential community suddenly turns into “Chengdu Disneyland,” catching the cultural and tourism authorities of Sichuan and even Shanghai Disneyland off guard. Netizens are truly powerful, even making it difficult for me, as a professional cultural tourism researcher, to keep up with them.”
By Manya Koetse, co-authored by Ruixin Zhang
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Enjoying the ‘Sea’ in Beijing’s Ditan Park
This “seaview” spot in Beijing’s Ditan Park has become a new ‘check-in spot’ among Chinese Xiaohongshu users and influencers.
“‘The sea in Ditan Park’ is a perfect example of how Xiaohongshu netizens use their imagination to change the world,” a recent viral post on Weibo said (“地坛的海”完全可以入选《红薯人用想象力颠覆世界》的案例合集了”).
The post included screenshots of the Xiaohongshu app where users share their snaps of the supposed seaview in Beijing’s Ditan Park (地坛公园).
Ditan, the Temple of Earth Park, is one of the city’s biggest public parks with tree-lined paths and green gardens in Beijing, not too far from the Lama Temple in Dongcheng District, within the Second Ring Road.
On lifestyle and social media platform Xiaohongshu, users have recently been sharing tips on where and how to get the best seaview in the park, finding a moment of tranquility in the hustle and bustle of Beijing city life.
Post on Xiaohongshu to get the seaview in Ditan Park.
But there is something peculiar about this trend. There is no sea in Ditan Park, nor anywhere else in Beijing, for that matter, as the city is located inland.
The ‘seaview’ trend comes from the view of one of the park’s stone walls. In the late afternoon, somewhere around 16pm, when the sun is not too bright, the light creates an optical illusion from a certain viewpoint in the park, making the wall behind the bench look like water.
You do have to capture the right light at the right moment, or else the effect is non-existent.
Some photos taken at other times of the day clearly show the brick wall, which actually doesn’t look like a sea at all.
Although the ‘seaview in Ditan’ trend is popular among many Xiaohongshu users and influencers who flock to the spot to get that perfect picture, there are also some social media commenters who criticize the trend of netizens always looking for the next “check-in spot” (打卡点).
There are also other spots popular on social media that look like impressive areas but are actually just optical illusions. Here are some examples:
One Weibo user suggested that this trend is actually not about people appreciating the beauty around them, but more about chasing the next social media hype.
The Ditan seaview trend is not entirely new. In May of this year, Beijing government already published a post about the “sea” in Ditan becoming more popular among social media users who especially came to the park for the special spot.
The Beijing Tourism Bureau previously referred to the spot as “the sea at Ditan Park that even Shi Tiesheng didn’t discover” (#在地坛拍到了史铁生都没发现的海#).
Shi Tiesheng (1951–2010) is a famous Chinese author from Beijing whose most well-known work, “Me and Ditan,” reflects on his experiences and contemplations in Ditan Park. At the age of 21, Shi Tiesheng suffered a spinal cord injury that left him paralyzed from the waist down. Ditan Park became a place for him to ponder life, time, and nature. Despite the author’s deep connection with the park, he never described seeing a “sea” in the walls.
Shi Tiesheng in Ditan Park.
If you are visiting Ditan Park and would like to check out the ‘sea’ yourself in the late afternoon, there are guides on Xiaohongshu explaining the route to the viewpoint. But it should not be too difficult to find this summer—just follow the crowds.
By Manya Koetse and Ruixin Zhang
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