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Behind 8 Billion Streams: Who is Dao Lang Cursing in the Chinese Hit Song ‘Luocha Kingdom’?

What’s behind the Dao Lang hit song that has everyone talking these days?

Zilan Qian

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“Who is being mocked and cursed in this song?” This question has ignited a wildfire of speculation across the Chinese internet, as a recently released folk song by a relatively low-profile singer has amassed a staggering 8 billion plays, surpassing the success of previous hit songs.

A newly released Chinese song, composed and sung by a 52-year-old singer who was primarily active in the 2000s, has achieved an astounding milestone of 8 billion streams in less than two weeks since its release.

The song, titled “Luosha Haishi” (罗刹海市; “Raksha Sea Market” or “Luocha Kingdom”), has been widely acclaimed on various social media platforms, with many claiming that it has surpassed the Guinness World Record for the most streamed track worldwide, a record previously held by “Despacito” in 2017 with 5.5 billion plays. The official Weibo account of Guinness World Records recently stated that they haven’t received any application for a new record yet, and thus, no record has been officially confirmed broken at this time.

However, even 8 billion plays alone are enough to marvel at. The sudden surge in popularity of a song created by a low-profile singer, who has not participated in any major shows or held performances for the last few decades, has raised numerous questions: Who is the singer? What is in the song? And why has it become viral in China? We’ll answer some of these questions for you here.

Question 1: Who is Dao Lang?

Dao Lang (刀郎), whose real name is Luo Lin (罗林), embarked on his musical journey at a young age. Born in 1971, he made the decision to leave school at the age of 17 and fully immerse himself in learning keyboard instruments at a music hall in Neijiang. Over the next four years, he ventured to different locations such as Chengdu, Chongqing, Tibet, and Xi’an, where he gained experience and honed his musical skills. Throughout the 1990s, he actively participated in various music projects and bands, shaping his career in the music industry.

In 2004, Dao Lang’s album The First Snow of 2022 (2002年的第一场雪) was unexpectedly well-received, winning him nationwide popularity. After enjoying success with previous albums, Dao Lang diversified his musical endeavors, collaborating with other artists and exploring different genres, such as folk and ethnic music. Between 2010 and 2012, he participated in various performances and events, including appearing at Hong Kong singer Alan Tam’s concert and the Television Arts Evening Celebration for the 90th Anniversary of the Communist Party of China’s founding.

Dao Lang (Weibo).

Subsequently, Dao Lang appeared to withdraw from social media, only resurfacing with two albums in 2020 and 2021, which were released with minimal promotion. However, it is his latest album, titled There Are Few Folk Songs (山歌寥哉) that has brought him back into the public eye, primarily due to the “Luosha Haishi” song.

Question 2: What’s the Song About?

What makes a song so powerful that it has brought Dao Lang back into the public’s attention after almost 20 years?

The song carries strong folk and ethnic elements, and the lyrics are quite cryptic. The song itself has the same title as an ironic story in the famous Liaozhai Zhiyi (聊斋志异), or Strange Stories from a Chinese Studio, a collection of supernatural and ghostly tales written by Pu Songling (蒲松龄) during the Qing Dynasty (1644-1911).

The song’s sudden popularity is mainly attributed to the mocking implication embedded in the lyrics.

One particular verse, in particular, has sparked significant discussion:

 

那马户不知道他是一头驴
That Don Kee does not know that he is a donkey
那又鸟不知道他是一只鸡
That Scarlet does not know that she is a whore
勾栏从来扮高雅
Brothels have always pretended to be elegant
自古公公好威名
Since ancient times, eunuchs are fond of their mighty reputation

 

The terms “Mǎ Hù” (马户) and “Yòu Niǎo” (又鸟), translated here as ‘Don Kee’ and ‘Scarlet’ 1, are not commonly used terms in modern Chinese. Mǎ Hù (马户) is a combination of the characters 马 (), meaning “horse,” and 户 (), meaning “household” or “family.” If these two are combined as one character, you get “驴” (), meaning “donkey,” hence the ‘Don Kee’ translation to English.

Similarly, “Yòu Niǎo” (又鸟) is a made-up term consisting of two character components that, when put together, means “chicken” (“鸡”, ).

Both ‘donkey’ and ‘chicken’ have been used as curses in China. People use phrases such as “as silly as a donkey” (“蠢得像头驴”) to describe foolish behavior. On the other hand, the term “chicken” (鸡) often implies prostitution when used in the singular form, but it can also take on the meaning of “trashy” (辣鸡, a phonetic adaptation of the word 垃圾, rubbish) or “weak” (菜鸡) when combined with other characters.

The term that is translated as “brothel” here is “gōulán” (勾栏), which refers to a type of performance venue for opera in urban areas during the Song and Yuan dynasties but is also used to refer to brothels.

The term “gōng gong” (公公) is used to address the father of one’s spouse, but is also has additional meanings and was historically used as an appellation for eunuchs, (castrated) male servants in the imperial court.

So we could say that the first two lines of these lyrics can be interpreted as mocking or cursing people who are unaware of their own silliness or weak status. When combined with the third and fourth lines, which describe things that are pretentious, we can deduce that these lyrics are meant to point out how some people perceive themselves as much more than they actually are, vainly focused on how they portray themselves to others and their status.

Question 3: Who is Dao Lang Cursing in This Song?

There are various online theories on what or who Dao Lang is actually referring to in this song.

◼︎ One trending theory is that it is about Na Ying (那英). Na Ying is a Chinese singer who rose to national fame after serving as a coach in the the popular television singing show The Voice of China in 2012.

Despite gaining recognition in 2004 for his album The First Snow of 2002 (2003), Dao Lang was not widely celebrated as an artist at that time. When Chinese media asked various artists about their thoughts on the ‘rising star’ Dao Lang, he was often criticized and belittled. Among those with the deepest grudge against Dao Lang, it is widely rumored that Na Ying was the one.

In 2010, during the selection of the “Top 10 Most Influential Singers of the Decade,” Na Ying, as the jury chairwoman, vehemently opposed Dao Lang’s inclusion. She allegedly believed that Dao Lang’s songs lacked aesthetic value, despite their high sales, and that music should not be solely judged based on sales volume.

Na Ying commented that Dao Lang’s songs lack of aesthetic characteristic in the 2013’s show (source).

This publicly known clash with Na Ying has sparked widespread speculation that the person subtly mocked by Dao Lang in his song is actually her. Moreover, some interpret the repetition of the character “那” (, “that”) throughout the song as a reference to Na Ying’s surname.

Soon after the album’s release, Na Ying’s social media accounts were inundated with netizens convinced that the song was directed at her. Her follower count on Douyin (Chinese TikTok) surged from 770,000 to 1,800,000, and her recent video garnered millions of comments, with many referencing Dao Lang’s song and blaming her for belittling Dao Lang back in the day.

◼︎ Another trending theory is that Dao Lang is cursing the popular music talent show The Voice of China and its coaching panel. Besides Na Ying, singers Yang Kun and Wang Feng also received ten thousands of comments related to Dao Lang’s song on their social media accounts.

One of the reasons why people think the song refers to the show is because it contains the line “Before speaking, they turn around” (“未曾开言先转腚”), which reminds people of the show’s “chair turning moment” in which coaches, whose chairs are turned away from the blind audition stage, can press a button that turns their chair around to face the stage if they are impressed by the contestant’s voice and want to work with them.

In the 2015 season of “The Voice of China,” Wang Feng, Na Ying, and Yang Kun (from the second left to the right) participated as coaches (image source).

◼︎ A third trending theory suggests that the song’s meaning extends far beyond the music industry and carries geopolitical implications. Some netizens have let their imaginations run wild, arguing that the song is actually mocking the United States. The opening line “The land of Rakshasa extends 26,000 li to the east, crossing the Seven Gorges and the scorched Yellow Mud Land of three inches” (“罗刹国向东两万六千里,过七冲越焦海三寸的黄泥地”) is a point of focus.

Since 26,000 li is a traditional Chinese unit of distance, equivalent to half a kilometer, some believe it aligns precisely with China’s territory. Consequently, they speculate that the Rakshasa country, located 13,000 kilometers west of China, is a metaphor for the United States.

The Aftermath

Amidst the nationwide speculation on whom Dao Lang is targeting in his song, several “suspects” have responded to netizens’ guesses. Some chose to resolve the controversy humorously, while others indirectly expressed their distress over the online abuse stemming from these unfounded speculations. Recent reports indicate that Na Ying, in her latest debut, seemed to be greatly affected by the harsh comments made by netizens.

While the speculations surrounding the song have garnered significant attention for both the song and the singer, some discussions are not necessarily constructive. As some netizens point out, the song might not even aim to curse anyone.

It could also be that the song is simply inspired by one of the stories in the book Strange Stories from a Chinese Studio (聊斋志异), which is set in a place called Rakshasa Country, located 26,000 li west of China, resembling a bustling market. In this country, people have peculiar and bizarre appearances, and the more non-human they look, the more attention they receive, while those who appear human live at the bottom of society. Therefore, it is possible that the song aims to narrate these stories instead of attacking someone in particular.

Moreover, the extensive speculations surrounding the song’s intention have also seemingly transformed Dao Lang’s music from a source of enjoyment into a source of analysis, with netizens now meticulously scrutinizing every lyric line.

Among the billions of streams, it begs the question: how many listeners are genuinely enjoying Dao Lang’s music, and how many are just eager sleuths, searching for clues to support their theories about the song’s targets? This raises some curiosity about the true significance of the song’s popularity.

On the other hand, Dao Lang would likely not mind if the song eventually finds its place in the Guinness Book of Records, alongside a note that recognizes it as “the no 1 one most-played hit song that kept everyone guessing.”

By Zilan Qian

 

1. Part of the translation provided, namely the translation of ‘Ma Hu’ 马户 as ‘Don Kee’ and ‘You Niao’ 又鸟 as ‘the scarlet woman’ was created by Xiangdong Zhu & Ning Wan on Wenxuecity.com on August 1st 2023, although the original page has since been deleted.

This article has been edited for clarity by Manya Koetse

 

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Part of featured image via Xigua Shipin.

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Zilan Qian is a China-born undergraduate student at Barnard College majoring in Anthropology. She is interested in exploring different cultural phenomena, loves people-watching, and likes loitering in supermarkets and museums.

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China Celebs

Three Reasons Why Lipstick King’s ‘Eyebrow Pencil Gate’ Has Blown Up

From beauty guru to betrayal: why one livestream moment is shaking China’s internet.

Manya Koetse

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PREMIUM CONTENT

Li Jiaqi, also known as Austin Li the ‘Lipstick King,’ has become the focus of intense media attention in China over the past days.

The controversy began when the popular beauty influencer responded with apparent annoyance to a viewer’s comment about the high price of an eyebrow pencil. As a result, his fans began unfollowing him, netizens started scolding him, Chinese state criticized him, and the memes started flooding in.

Li Jiaqi’s tearful apology did not fix anything.

We reported about the incident here shortly after it went trending, and you can see the translated video of the moment here:

The incident may seem minor at first glance. Li was merely promoting Florasis brand (花西子) eyebrow pencils, and some viewers expressed their opinion that the pencils, priced at 79 yuan ($11), had become more expensive.

In response, Li displayed irritation, questioning, “Expensive how?” He went on to suggest that viewers should also reflect on their own efforts and whether they were working hard enough to get a salary increase.

But there is more to this incident than just an $11 pencil and an unsympathetic response.

 

#1 The King Who Forgot the People Who Crowned Him

 

The initial reaction of netizens to Li Jiaqi’s remarks during the September 10th livestream was characterized by a strong sense of anger and disappointment.

Although celebrities often face scrutiny when displaying signs of arrogance after their rise to fame, the position of Li Jiaqi in the wanghong (internet celebrity) scene has been especially unique. He initially worked as a beauty consultant for L’Oreal within a shopping mall before embarking on his livestreaming career through Alibaba’s Taobao platform.

In a time when consumers have access to thousands of makeup products across various price ranges, Li Jiaqi established himself as a trusted cosmetics expert. People relied on his expertise to recommend the right products at the right prices, and his practice of personally applying and showcasing various lipstick colors made him all the more popular. He soon garnered millions of online fans who started calling him the Lipstick King.

By 2018, he had already amassed a significant fortune of 10 million yuan ($1.53 million). Fast forward three years, and his wealth had ballooned to an astonishing 18.5 billion yuan ($2.5 billion).

Despite his growing wealth, Li continued to enjoy the support of his fans, who appreciated his honest assessments of products during live testing sessions. He was known for candidly informing viewers when a product wasn’t worth buying, and the story of his humble beginnings as a shop assistant played a major role in why people trusted him and wanted him to succeed.

However, his recent change in tone, where he no longer seemed considerate of viewers who might find an $11 brow pencil to be expensive, suggests that he may have lost touch with his own customer base. Some individuals perceive this shift as a form of actual “betrayal” (背叛), as if a close friend has turned their back on them.

The viral cartoon shows Li Jiaqi going from a friendly beggar to angry rat.

One cartoon shared on social media shows Li Jiaqi, with mouse ears, as he initially begs his online viewers for money. However, as he becomes more prosperous, the cartoon portrays him gradually growing arrogant and eventually scolding those who helped him rise to fame.

Many people accuse Li of being insincere, suggesting that he revealed his true colors during that short livestream moment. This is also one of the reasons why most commenters say they do not believe his tears during his apology video.

“He betrayed China’s working class,” one popular vlog suggested.

 

#2 Internet Celebrity Crossing the Lines

 

Another reason why the incident involving Li Jiaqi is causing such a storm is related to the media context in which Chinese (internet) celebrities operate and what is expected of them.

Whether you are an actor, singer, comedian, or a famous livestreamer/e-commerce influencer, Chinese celebrities and performers are seen as fulfilling an exemplary role in society, serving the people and the nation (Jeffrey & Xu 2023). This is why, as explained in the 2019 research report by Jonathan Sullivan and Séagh Kehoe, moral components play such a significant role in Chinese celebrity culture.

In today’s age of social media, the role of celebrities in society has evolved to become even more significant as they have a vast reach and profound influence that extends to countless people and industries.

Their powerful influence makes celebrities important tools for authorities to convey messages that align with their goals – and definitely not contradict them. Through the media and cultural industries, the state can exert a certain level of control within the symbolic economy in which celebrities operate, as discussed by Sullivan and Kehoe in their 2019 work (p. 242).

This control over celebrities’ actions became particularly evident in the case of Li Jiaqi in 2022, following the ‘cake tank incident’ (坦克蛋糕事件). This incident unfolded during one of his livestreams when Li Jiaqi and his co-host introduced a chocolate cake in the shape of a tank, with an assistant in the back mentioning something about the sound of shooting coming from a tank (“坦克突突”). This livestream took place on June 3rd, on the night before the 33rd anniversary of the crackdown on the Tiananmen protests.

While Li Jiaqi did not directly touch upon a politically sensitive issue with his controversial livestream, his actions were perceived as a disregard for customer loyalty and displayed an arrogance inconsistent with socialist core values. This behavior garnered criticism in a recent post by the state media outlet CCTV.

Post by CCTV condemning Li’s behavior.

Other state media outlets and official channels have joined in responding to the issue, amplifying the narrative of a conflict between the ‘common people’ and the ‘arrogant influencer.’

 

#3 Striking a Wrong Chord in Challenging Times

 

Lastly, Li Jiaqi’s controversial livestream moment also became especially big due to the specific words he said about people needing to reflect on their own work efforts if they cannot afford a $11 eyebrow pencil.

Various online discussions and some media, including CNN, are tying the backlash to young unemployment, tepid consumer spending, and the ongoing economic challenges faced by workers in China.

Since recent years, the term nèijuǎn (‘involution’, 内卷) has gained prominence when discussing the frustrations experienced by many young people in China. It serves as a concept to explain the social dynamics of China’s growing middle class who often find themselves stuck in a “rat race”; a highly competitive education and work environment, where everyone is continually intensifying their efforts to outperform one another, leading to this catch 22 situation where everyone appears to be caught in an unending cycle of exertion without substantial progress (read more here).

Weibo commenters note that, given China’s current employment situation and wage levels, hard work is not necessarily awarded with higher income. This context makes Li Jiaqi’s comments seem even more unnecessary and disconnected from the realities faced by his customers. One Shanghai surgeon responded to Li’s comments, saying that the fact that his salary has not increased over the last few year certainly is not because he is not working hard enough (#上海胸外科医生回应李佳琦言论#).

Some observers also recognize that Li, as an e-commerce professional, is, in a way, trapped in the same cycle of “inversion” where brands are continuously driving prices down to such low levels that consumers perceive it as the new normal. However, this pricing strategy may not be sustainable in the long run. (Ironically, some brands currently profiting from the controversy by promoting their own 79 yuan deals, suggesting their deal is much better than Li’s. Among them is the domestic brand Bee & Flower 蜂花, which is offering special skin care products sets for 79 yuan in light of the controversy.)

Many discussions therefore also revolve around the question of whether 79 yuan or $11 can be considered expensive for an eyebrow pencil, and opinions are divided. Some argue that people pay much more for skincare products, while others point out that if you were to weigh the actual quantity of pencil color, its price would surpass that of gold.

The incident has sparked discussions about the significance of 79 yuan in today’s times, under the hashtag “What is 79 yuan to normal people” (#79元对于普通人来说意味着什么#).

People have shared their perspectives, highlighting what this amount means in their daily lives. For some, it represents an entire day’s worth of home-cooked meals for a family. It exceeds the daily wages of certain workers, like street cleaners. Others equate it to the cost of 15 office lunches.

One netizen posts 79 yuan ($10.9) worth of groceries.

Amid all these discussions, it also becomes clear that many people are trying to live a frugal live in a time when their wages are not increasing, and that Li’s comments are just one reason to vent their frustrations about the situation they are in, In those regards, Li’s remarks really come at a wrong time, especially coming from a billionaire.

Will Li be able to continue his career after this?

Some are suggesting that it is time for Li to take some rest, speculating that Li’s behavior might stem from burn-out and mental issues. Others think that Li’s hardcore fans will remain loyal to their e-commerce idol.

For now, Li Jiaqi must tread carefully. He has already lost 1.3 million followers on his Weibo account. What’s even more challenging than regaining those one million followers is rebuilding the trust of his viewers.

Update: On September 19, the Florasis/Huaxizi brand finally apologized for its late response to the controversy, and the brand stated that the controversy provided an opportunity for them to listen to “the voice of their consumers.” Their decision to release a statement seemed fruitful: they gained 20,000 new followers in a night.

By Manya Koetse

with contributions by Miranda Barnes

Jeffreys, Elaine, and Jian Xu. 2023. “Governing China’s Celebrities.” Australian Institute of International Affairs, 18 May https://www.internationalaffairs.org.au/australianoutlook/governing-chinas-celebrities/ [12 Sep 2023].

Sullivan, Jonathan, and Séagh Kehoe. 2019. “Truth, Good and Beauty: The Politics of Celebrity in China.” The China Quarterly 237 (March): 241–256.

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China Brands, Marketing & Consumers

Eyebrow Pencil Gate: “Lipstick King” Li Jiaqi Loses 630,000 Fans In One Night

China’s famous beauty livestreamer Li Jiaqi is in hot water after his annoyed response about an $11 eyebrow pencil.

Manya Koetse

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Li Jiaqi is facing controversy for remarks he made during his recent e-commerce livestream. When viewers made comments about an eyebrow pencil being expensive, he lashed out and asked them if they worked hard enough. Due to his cold attitude and arrogant comments, the ‘lipstick king’ seems to have lost his crown.

Li Jiaqi is losing fans. That is according to a Weibo hashtag that went trending today (#李佳琦掉粉#), which highlights a significant drop of 630,000 Weibo followers in just 24 hours.

For those unfamiliar with Li Jiaqi (1992, English name Austin Li), he is one of China’s most renowned make-up influencers, also known as the “Lipstick King.” Previously a cosmetics salesman, Li has since risen to become one of China’s most celebrated livestreamers, setting numerous records along the way.

In 2018, he broke the Guinness World Record for “the most lipstick applications in 30 seconds.” He once sold 15000 lipsticks in 5 minutes, and also managed to apply 380 different lipsticks in another seven-hour live stream session. Li made international headlines in 2021 when he sold $1.9 billion in goods during a 12-hour-long promotion livestream for Alibaba’s shopping festival.

But now Li is in hot water because of an e-commerce livestream he did on Sunday, September 10th. When some viewers complained that the eyebrow pencil by Huaxi Zi (花西子), Florasis, seems to be getting more expensive (79 RMB, $10.9), Li vehemently defended the cosmetic brand. Seemingly annoyed with his viewers, he insisted that the product was reasonably priced, highlighting the brand’s use of high-quality ingredients and claiming it had not increased its prices for years.

In addition to this, Li began to lecture his audience, questioning whether they had made significant efforts to have received salary raises over the years (Literally: “Sometimes it’s because of yourself, if you haven’t seen a raise in so many years, did you work hard enough?” [“有的时候自己原因好吧。怎么多年了工资张没涨有没有认真工作”]). Even his assistant, next to him, seemed visibly uncomfortable when Li lashed out. We added some subtitled to this short fragment here.

Later on, Li appeared to recognize his mistake and suggested that people weren’t obligated to purchase the Florasis brand; instead, they could opt for a more affordable eyebrow pencil that he would be promoting later on.

This incident sparked major backlash from fans who voices their anger and disappointment, accusing Li of losing sight of his humble origins and owing everything to his viewers. Starting out by selling Maybelline makeup behind a shop counter, Li rose to prominence alongside the live e-commerce trend, amassing immense wealth thanks to his dedicated fans and viewers.

Why would he now alienate his viewers in such a way? Furthermore, many argued that the Florasis eyebrow pencil is undeniably expensive, with some even making comparisons to the cost of gold when measured by weight.

In the early morning of September 11, Li apologized on his Weibo account. He wrote that he felt disappointed in himself for responding the way he did. “As a livestream host I should send out positive energy, and learn to control my emotions,” he wrote.

Li Jiaqi apology on Weibo.

Later on, he issued an on-camera apology during a livestream. With tears in his eyes, he expressed heartfelt remorse for letting down so many people and acknowledged his mistakes. A related hashtag on Weibo soon got over 430 million clicks (#李佳琦哭着道歉#).

But many people do not appreciate his apologies. The top comment under his written apology post says: “You are making money out of ordinary people and now you turned around saying ordinary people are too poor,” while the most popular comment under the livestream apology said: “If I would earn 5 million yuan a day ($685k), my tears would be much more sincere than yours.”

This meme shows that many viewers do not feel moved by Li’s apologetic tears.

There are more angles to this story. Besides alienating his audience, others also feel he is not being completely transparant. As Li Jiaqi hinted during the livestream, he seems to have a very close relationship with the Florasis brand. Some reports even suggest that the commission rate for his endorsement of the Florasis brand, which was established in Hangzhou six years ago, may have been as high as 80%.

It is not the first time Li gets caught up in controversy. Last year, Li disappeared from China’s e-commerce channels for three months after one of his livestreams made references to shooting tanks. The ‘cake tank incident’ (坦克蛋糕事件) occurred on the night before June 4, the 33rd anniversary of the violent crackdown of the Tiananmen student demonstrations.

However, a notable distinction between that controversy and the current one lies in how his fans reacted. Despite the prior controversy, the majority of his supporters remained loyal to the beauty influencer, extending a warm welcome when he returned in September of 2022.

This time, many followers feel personally attacked by him. While Li Jiaqi defended the brow pencil price by suggesting that “domestic brands are struggling,” some commenters ask: “If domestic brands are struggling, don’t you think the people are also struggling?” (“国货难,国民难道就不难了吗?”)

Earlier this year, a casual remark made by Chinese actress Zhang Yuqi during a livestream also ignited discussions surrounding the stark disparity between the perspectives of celebrities and the financial realities experienced by ordinary individuals. During that promotional livestream, Zhang suggested that 699 yuan ($100) for a cashmere blanket was so cheap, saying: “I don’t even think I can buy a pair of socks with that amount.”

In response to this incident, some commenters mentioned that they could cover their food expenses for an entire month with that money. Many netizens remarked that some Chinese celebrities seem to not only live in a world where everything costs more, but they also seem to reside in a place where “poverty” is defined differently.

By Monday night, Li Jiaqi still had 29,8 million followers on Weibo, although some wondered how many of them were active and authentic Weibo users. Will Li be able to win back the favor of his fans? The numbers will tell.

By Manya Koetse and Miranda Barnes

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