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Faking Street Photography: Why Staged “Street Snaps” Are All the Rage in China

Staged street photography is the latest “15 minutes of fame” trend on Chinese social media.

Manya Koetse

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It looks as if they are spontaneously photographed or filmed by one of China’s many street photographers, but it is actually staged. Chinese online influencers – or the companies behind them – are using street photography as part of their social media strategy. And then there are those who are mocking them.

Recently a new trend has popped up on Chinese social media: people posting short videos on their accounts that create the impression that they are being spotted by street fashion photographers. Some look at the camera in a shy way, others turn away, then there are those who smile and cheekily stick out their tongue at the camera.

Although it may appear to be all spontaneous, these people – mostly women – are actually not randomly being caught on camera by one of China’s many street fashion photographers in trendy neighborhoods. They have organized this ‘fashion shoot’ themselves, often showing off their funny poses and special moves, from backward flips to splits, to attract more attention (see example in video embedded below).

In doing so, these self-made models are gaining more fans on their Weibo, Douyin, Xiaohongshu, or WeChat accounts, and are turning their social media apps into their very own stage.

 

Street Photography in Sanlitun

 

The real street photography trend has been ongoing in China for years, near trendy areas such as Hangzhou’s Yintai shopping mall, or Chengdu’s Taikoo Li.

One place that is especially known for its many street photographers is Beijing’s see-and-be-seen Sanlitun area, where photographers have since long been gathering around the Apple or Uniqlo stores with their big lens cameras to capture people walking by and their trendy fashion.

A few years ago, Thatsmag featured an article discussing this phenomenon, asking: “Who are these guys and what are they doing with their photos?”

Author Dominique Wong found that many of these people are older men, amateur photographers, who are simply snapping photos of attractive, fashionable, and unique-looking people as their hobby.

But there are also those who are working for street fashion blogs or style magazines such as P1, and are actually making money with their street snaps capturing China’s latest fashion trends.

Image by 新浪博客

People featured in these street snaps can sometimes go viral and become internet celebrities (网红). One of China’s most famous examples of a street photographed internet celebrity is “Brother Sharp.”

‘Brother Sharp’ became an online hit in 2009 (image via Chinasmack).

It’s been ten years since “Brother Sharp” (犀利哥), a homeless man from Ningbo, became an online hit in China for his fashionable and handsome appearance, after his street snap went trending on the Chinese internet.

 

Staged Street Scenes

 

But what if nobody’s snapping your pics and you want to go viral with your “Oh, I am being spotted by street fashion photographers” video? By setting up their own “street snap” shoots, online influencers take matters into their own hands.

It is not just individuals who are setting up these shoots; there are also companies and brands that do so in order to make their (fashion) products more famous. According to People’s Daily, in Hangzhou alone, there are over 200 photographers for such “street snaps” and hundreds of thousands of models for such “performances.”

The photographers can, supposedly, earn about 20,000 to 30,000 yuan ($2,890-$4,335) per day and the models are well paid.

In this way, the “street snap performance” phenomenon is somewhat similar to another trend that especially became apparent in China around 2015-2016, namely that of ‘bystander videos’ capturing a public scene. Although these videos seem to be real, there are actually staged.

One such example happened in 2017 when a video went viral of a young woman being scolded on a Beijing subway for wearing a revealing cosplay outfit.

The story attracted much attention on social media at the time, with many netizens siding with the young woman and praising her for responding coolly although the woman was attacking her. Later, the whole scene turned out to be staged with the purpose of generating more attention for the ad of a “cool” food delivery platform behind the older lady.

In 2015, photos of a ‘romantic proposal’ made its rounds on social media when a young man asked his pregnant girlfriend to marry him using over 50 packs of diapers in the shape of a giant heart. One bag of diapers carried a diamond ring inside. It was later said the scene was sponsored by Libero Diapers.

 

Wanghong Economy

 

Both the latest street snap trend and the staged video trend are all part of China’s so-called “Wanghong economy.” Wǎnghóng (网红) is the Chinese term for internet celebrities, KOL (Key Opinion Leader) or ‘influencer.’ Influencer marketing is hot and booming in China: in 2018, the industry was estimated to be worth some $17.16 billion.

Being a wanghong is lucrative business: the more views, clicks, and fans one has, the more profit they can make through e-commerce and online advertising.

Using Chinese KOLs to boost brands can be an attractive option for advertisers, since their social media accounts have a huge fanbase. Prices vary on the amount of fans the ‘influencer’ has. In 2015, for example, the Chinese stylist Xiao P already charged RMB 76,000 ($11,060) for a one-time product mention on his Weibo account (36 million fans).

According to the “KOL budget Calculator” by marketing platform PARKLU, a single sponsored post on the Weibo account of a famous influencer will cost around RMB 60,000 ($8730).

The current staged street snap hype is interesting for various online media businesses in multiple ways. On short video app Douyin, for example, the hugely popular street snap videos come with a link that allows app users to purchase the exact same outfits as the girls in the videos.

Perhaps unsurprisingly, an online survey by Tencent found that 54% of college-age respondents had the ambition to become an “online celebrity.”

 

Making Non-Fashion Fashion: The Farm Field as a Catwalk

 

Although becoming an actual online celebrity used to be a far-fetched dream for many Chinese netizens, the latest staged-street-snap trend creates the possibility for people to experience their “15 minutes of fame” online.

Just as in previous online trends such as the Flaunt Your Wealth Challenge or A4 Waist Challenge, you see that many people soon participate in them, and that they are then followed by an “anti-movement” of people making fun of the trend or using it to promote a different social point-of-view.

The 2018 “Flaunt Your Wealth” challenge, for example, in which Chinese influencers shared pictures of themselves falling out of their cars with their expensive possessions all around them, was followed by an Anti-Flaunt Your Wealth movement, in which ordinary people mocked the challenge by showing themselves on the floor with their diplomas, military credentials, painting tools, or study books around them.

In case of the (staged) “Fashion Street Photography” movement, that now has over 103 million views on Weibo (#全国时尚街拍大赏# and #街拍艺术行为大赏#), you can also see that many people have started to mock it.

“I find [this trend] so embarrassing that I want to toss my phone away, yet I can’t help but watch it,” one Weibo user (@十一点半关手机) writes, with others agreeing, saying: “This is all so awkward, it just makes my skin crawl.”

The anti-trend answer to the staged street shoot hype now is that people are also pretending to be doing such a street snap, but ridiculing it by making over-the-top movements, doing it in ‘uncool’ places, wearing basic clothing, or setting up a funny situation (see embedded tweet below).

Some of these short videos show ‘models’ walking in a rural area, pretending to be photographed by a ‘street fashion photographer’ – it’s an anti-trend that’s become a trend in itself (see videos in embedded tweets below).

Although this ‘anti-trend’ is meant in a mocking way, it is sometimes also a form of self-expression for young people for whom the Sanlitun-wannabe-models life is an extravagant and sometimes unattainable one.

They don’t need trendy streets and Chanel bags to pretend to be models: even the farm field can be their catwalk.

In the end, the anti-trend “models” on Chinese social media are arguably much cooler than the influencers pretending to be photographed. Not only do they convey a sense of authenticity, they also have something else that matters the most in order to be truly cool and attractive: a sense of humor.

Also read: From Mountains of Taishan to Faces of Amsterdam – Interview with Street Photographer Jimmy on the Run

Also read: Beijing Close-Up: Photographer Tom Selmon Crosses the Borders of Gender in China

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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    China Celebs

    Meet Ding Zhen: Khampa Tibetan “Horse Prince” Becomes Social Media Sensation

    Ding Zhen’s quiet life out in the grasslands is seemingly over.

    Luke Jacobus

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    A Khampa Tibetan farmer has become an online sensation in China due to his handsome features. His overnight fame, which comes with legions of adoring fans and TV show invitations, has sparked discussions about the often-overwhelming loss of privacy that can accompany online stardom.

    The recent rise to internet fame of a young man named Ding Zhen (丁真) has sparked controversy over the benefits and downsides of e-celebdom.

    The 20-year-old farmer, who lives in Litang in the Kham region of Tibet, found accidental online fame after being captured in a blogger’s photography session in Nyima County, according to a Haixia News article.

    His handsome features attracted online attention, snowballing out of control after his appearance on a livestream. The young man shyly admitted to having little proficiency in reading or speaking Mandarin, but managed to express his love for raising horses.

    The cameraman and other villagers apparently later publicized Ding Zhen’s name, address, and other personal info, soliciting gifts and leading some netizens to mock Ding Zhen’s village neighbors as “blood-sucking vampires.”

    Ding, still unaware of his own fame, mentioned with some difficulty on the livestream that his dream was simply to become a “horse prince” (马王子) by winning his local horse races. His dream after that? To raise more horses, of course much to the delight of many Weibo users, some of whom have begun creating fan art in the young man’s honor.

    Calls for Ding Zhen to open a Douyin account of his own, or even to appear on reality television shows such as The Coming One (明日之子) and Produce Camp (创造营), have inspired heated debate.

    “This kind of person,” wrote one Weibo commenter, “should be riding horses and shooting arrows out on the grasslands; he shouldn’t be imprisoned in Vanity Fair by your fan club’s cultural values.”

    Others worried that this young man, “uncorrupted by the world,” might be taken advantage of by others for financial gain.

    This concern over the invasiveness of online fans likely stems from previous incidents where ordinary Chinese citizens became extraordinarily famous overnight, such as in the cases of ‘Brother Sharp,’ a homeless man similarly inundated with adoring praise online for his good looks and stylish appearance, and Shanghai’s ‘Vagrant Professor,’ both of whom found their privacy constantly invaded by fans seeking photos or just a chance to meet the new stars. Soon both men could hardly walk outside without being swarmed as their private life had been effectively ended- all because they happened to become popular online.

    ‘Brother Sharp’ (on the left) and the ‘Vagrant Professor’ (right) both also went viral overnight.

    Two phenomena unique to the Chinese internet seem to place these e-celebrities at a higher risk of being tracked down offline by their fans. One of them is the “human flesh search engine” (人肉搜索,) a massive online effort tapping into the knowledge and offline connections of netizens to track down and identify a person, often for shaming or as justice for perceived wrongdoing. The other is the highly-organized “super fan club” phenomenon prevalent in Chinese e-celeb culture, some of which boast structures rivaling the biggest corporations, with PR and financial departments. It’s no wonder then that some netizens fear for Ding Zhen’s personal life.

    Many of these concerned netizens seem to particularly admire the simple, pastoral lifestyle of the “grasslands” (草原) which Ding leads, one which has been popularized in novels like Jin Yong’s Legends of the Condor Heroes (射鵰英雄傳), which details the adventures of the young Guo Jing, a Chinese boy who joins the court of Genghis Khan. The novel has been read by millions across China and has become a prominent source of political metaphors on the Chinese web. One commenter exhorted others to “Let him become his own hero, a horse prince! Don’t let the worst impulses of the internet corrupt him.”

    With the question “Should Ding Zhen leave the grasslands?” (#丁真该不该离开草原发展#) becoming a trending topic all of its own, it seems opinions about his popularity are fiercely divided. “I hope this handsome guy can make his own choices,” writes one Weibo user: “..and no matter whether he becomes a star or not, I hope he can keep such an innocent heart!”

    According to the latest reports, Ding has received a job offer from a Chinese state-owned company since his unexpected rise to online fame. CGTN writes that the ‘horse prince’ has now signed the contract, but they do not mention if this new job will allow him to do what he loves most – raising horses and being out in the grasslands.

     
    By Luke Jacobus

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    ©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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    China Celebs

    Chinese Social Media Users Stand up Against Body Shaming

    Manya Koetse

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    Recent photos of famous actress Gong Li that showed her curvier figure have gone viral on Sina Weibo, receiving over 850 million clicks. With Gong Li’s weight gain becoming all the talk on Weibo, the public’s focus on her appearance has sparked an online wave of body positivity posts, with web users rejecting the all-too-common phenomenon of body shaming on Chinese social media.

    First, there was the ‘A4 Waist‘ hype, then there was the ‘iPhone6 Legs‘ trend, the ‘belly button backhand,’ and the online challenge of putting coins in your collarbone to show off how thin you are (锁骨放硬币). Over the past five years, China has seen multiple social media trends that propagated a thin figure as the ruling beauty standard.

    But now a different kind of trend is hitting Weibo’s hotlists: one that rejects body shaming and promotes the acceptance of a greater diversity in body sizes and shapes in China.

    On August 26, Weibo user @_HYIII_ from Shanghai posted several pictures, writing:

    Reject body shaming! Why should we all have the same figure? Tall or short, thin or fat, all have their own characteristics. Embrace yourself, and show off your own unique beauty!

    The post was soon shared over 900 times, receiving more than 32,000 likes, with the “body shame” phrase soon reaching the top keyword trending list of Sina Weibo.

     

    Gong Li Weight Gain

     

    The body positivity post by ‘_HYIII_’ is going viral on the same day that the apparent weight gain of Chinese actress Gong Li (巩俐) is attracting major attention on Chinese social media platforms such as Weibo and Douyin.

    The 54-year-old actress, who is known for starring in famous movies such as Farewell My Concubine, To Live, and Memoirs of a Geisha, was spotted taking a walk with her husband in France on August 24. The photos went viral, with media outlets such as Sina Entertainment noting how Gong Li had become “much rounder” and had put on some “happy fat” (幸福肥).

    By now, the hashtag page “Gong Li’s Figure” (#巩俐身材#) has received more than 850 million (!) views on Weibo, with thousands of people commenting on the appearance of the actress. In the comment sections, there were many who lashed out against the focus on Gong Li’s weight gain.

    “She just has a regular female body shape. Stop using ‘white / skinny / young’ as the main beauty standard to assess other people,” one commenter said, with another person writing: “Why do you all keep focusing on her figure, did she steal your rice and eat it?!”

     

    “Why do you all keep focusing on her figure, did she steal your rice and eat it?”

     

    Some people suggested that the COVID19 pandemic might have to do with Gong Li’s weight gain, with others writing: “If she is healthy is what matters, skinny or fat is not the way to assess her beauty.”

    What stands out from the discussions flooding social media at this time, is that a majority of web users seem to be fed up with the fact that a skinny body is the common standard of women’s beauty in China today – and that accomplished and talented women such as Gong Li are still judged by the size of their waist.

     

    Say No to Body Shaming

     

    In light of the controversy surrounding Gong Li’s recent photos and the following discussions, posts on ‘body shaming’ (身材羞辱) are now flooding Weibo, with many Weibo users calling on people to “reject body shaming” (拒绝#body shame#) and to stop imposing strict beauty standards upon Chinese women.

    The pressure to be thin, whether it comes from the media or from others within one’s social circle, is very real and can seriously affect one’s self-esteem. Various studies have found an association between body dissatisfaction and social pressure to be thin and body shaming in Chinese adolescents and young adults (Yan et al 2018).

    The main message in this recent Weibo grassroots campaign against body shaming, is that there are many ways in which women can be beautiful and that their beauty should not be merely defined by limited views on the ideal weight, height, or skin color.

    Over the past decades, women’s beauty ideals have undergone drastic changes in China, where there has been a traditional preference for “round faces” and “plump bodies.” In today’s society, thin bodies, sharp faces, and a pointy chin are usually regarded as the standard of female ideal beauty (Jung 2018, 68). China’s most popular photo apps, such as Meitu or Pitu, often also include features to make one’s face pointier or one’s legs more skinny.

    This is not the first time Weibo sees a growing trend of women opposing strict beauty standards. Although the word ‘body shaming’ has not often been included in previous trends, there have been major trends of women opposing popular skinny challenges and even one social media campaign in which young women showed their hairy armpits to trigger discussions on China’s female aesthetics.

    Especially in times of a pandemic, many netizens now stress the importance of health: “Skinny or fat, it really doesn’t matter how much you weigh, as long as you’re healthy – that’s what counts.”

    Also read:

     

    By Manya Koetse

     

    References

    Jung, Jaehee. 2018. “Young Women’s Perceptions of Traditional and Contemporary Female Beauty Ideals in China.” Family and Consumer Sciences Research Journal 47 (1): 56-72.

    Yan, Hanyi ; Wu, Yingru ; Oniffrey, Theresa ; Brinkley, Jason ; Zhang, Rui ; Zhang, Xinge ; Wang, Yueqiao ; Chen, Guoxun ; Li, Rui ; Moore, Justin. 2018. “Body Weight Misperception and Its Association with Unhealthy Eating Behaviors among Adolescents in China.” International Journal of Environmental Research and Public Health 15 (5): 936.

    Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

    ©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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