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Chinese Shoppers Are Going Absolutely Crazy over UNIQLO x KAWS Collection

Everybody wants KAWS – Chinese shoppers were even spotted fighting in front of a UNIQLO store today.

Manya Koetse

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The Chinese sales of the UNIQLO KAWS collection are so crazy that the craze itself has become an online hit. “I don’t even like UNIQLO, I just like to compete,” some shoppers say.

Chinese shoppers are going completely crazy over the latest collection sold by Japanese fashion company UNIQLO (优衣库) today. The summer collection is a cooperation between UNIQLO and the renowned American artist and designer KAWS (Brian Donnelly).

It is not the first time for the American street artist to partner with the Japanese chain: they previously also collaborated on a Sesame Street-themed collection.

The current collection first started selling in mainland China stores in the early morning of Monday, June 3, and soon became a top trending topic on social media.

The online sales reportedly were sold out in seconds.

Photos and videos circulating on Weibo show people fighting to get into UNIQLO stores, pulling clothes off the shop mannequins, and buying piles of clothes from the stores (see embedded tweet below):

The hashtag “Everybody KAWS” (#全员kaws#) had received 140 million views on Weibo by Monday evening, China time.

Many netizens on Weibo are confused about the big hype surrounding the latest UNIQLO selection, with some wondering who KAWS is, and why people are so eager to wear his design.

Some commenters joke that it actually is not really about the KAWS collection at all, but more about the competition between shoppers on who can score the most clothes from the special product line.

The topic has set off various memes and online jokes, with some people saying: “I don’t think there is any need to learn self-defense skills. I only need to wear UNIQLO KAWS clothes, and no one will dare to touch me. They will all know that I can not only fight very well but also run very fast!”

Some memes suggest that KAWS sales have been so successful that everybody on the street or at work will walk around in the same t-shirts this week.

A meme that’s going viral saying: “Entering the office on Monday and seeing my colleagues…”

“I finally understand now,” one Weibo user writes: “What I love is not UNIQLO, nor KAWS – what I love is to rush and clash with all these people!”

The online sales of the UNIQLO x KAWS collection will start on June 6 in Europe. Its American sales started on Monday 10 AM ET.

Meanwhile, in China, the T-shirts that were bought for RMB 99 ($14) today are being resold online for four-five times their original price.

This is not the first time the Japanese UNIQLO brand becomes a viral hit on Chinese social media, albeit for different reasons. In 2015, the brand became the talk of the week when a naked girl and a man recorded an adult video in the fitting room of their Beijing flag store.

Also read:
* Chinese Kid Destroys Lego Sculpture Within Hour After It Is Displayed
* Kidnappers? Crazy Fans? No, It’s Chinese Parents on Their Kids’ First Day at School

By Manya Koetse and Miranda Barnes

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©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Brands & Marketing

About Lipstick King’s Comeback and His ‘Mysterious’ Disappearance

After Li Jiaqi’s return to livestreaming, the ‘tank cake incident’ has become the elephant in the room on social media.

Manya Koetse

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Earlier this week, the return of China’s famous livestreamer Li Jiaqi, also known as the ‘Lipstick King’, became a hot topic on Chinese social media where his three-month ‘disappearance’ from the social commerce scene triggered online discussions.

He is known as Austin Li, Lipstick King, or Lipstick Brother, but most of all he is known as one of China’s most successful e-commerce livestreaming hosts.

After being offline for over 100 days, Li Jiaqi (李佳琦) finally came back and did a livestreaming session on September 20th, attracting over 60 million viewers and selling over $17 million in products.

The 30-year-old beauty influencer, a former L’Oreal beauty consultant, rose to fame in 2017 after he became a successful livestreamer focusing on lipstick and other beauty products.

Li broke several records during his live streaming career. In 2018, he broke the Guinness World Record for “the most lipstick applications in 30 seconds.” He once sold 15000 lipsticks in 5 minutes, and also managed to apply 380 different lipsticks in another seven-hour live stream session. Li made international headlines in 2021 when he sold $1.9 billion in goods during a 12-hour-long promotion livestream for Alibaba’s shopping festival.

But during a Taobao livestream on June 3rd of this year, something peculiar happened. After Li Jiaqi and his co-host introduced an interestingly shaped chocolate cake – which seemed to resemble a tank, – a male assistant in the back mentioned something about the sound of shooting coming from a tank (“坦克突突”).

Although Li Jiaqi and the others laughed about the comment, Li also seemed a bit unsure and the woman next to him then said: “Stay tuned for 23:00 to see if Li Jiaqi and I will still be in this position.”

The session then suddenly stopped, and at 23:38 that night Li wrote on Weibo that the channel was experiencing some “technical problems.”

But those “technical problems” lasted, and Li did not come back. His June 3rd post about the technical problems would be the last one on his Weibo account for the months to come.

The ‘cake tank incident’ (坦克蛋糕事件) occurred on the night before June 4, the 33rd anniversary of the violent crackdown of the Tiananmen student demonstrations. The iconic image of the so-called ‘tank man‘ blocking the tanks at Tiananmen has become world famous and is censored on China’s internet. The control of information flows is especially strict before and on June 4, making Li’s ‘tank cake incident’ all the more controversial.

But no official media nor the official Li Jiaqi accounts acknowledged the tank cake incident, and his absence remained unexplained. Meanwhile, there was a silent acknowledgment among netizens that the reason Li was not coming online anymore was related to the ‘tank cake incident.’

During Li’s long hiatus, fans flocked to his Weibo page where they left thousands of messages.

“I’m afraid people have been plotting against you,” many commenters wrote, suggesting that the cake was deliberately introduced by someone else during the livestream as a way to commemorate June 4.

Many fans also expressed their appreciation of Li, saying how watching his streams helped them cope with depression or cheered them up during hard times. “What would we do without you?” some wrote. Even after 80 days without Li Jiaqi’s livestreams, people still commented: “I am waiting for you every day.”

On September 21st, Li Jiaqi finally – and somewhat quietly – returned and some people said they were moved to see their lipstick hero return to the livestream scene.

Although many were overjoyed with Li’s return, it also triggered more conversations on why he had disappeared and what happened to him during the 3+ months of absence. “He talked about a sensitive topic,” one commenter said when a Weibo user asked about Li’s disappearance.

One self-media accountpublished a video titled “Li Jiaqi has returned.” The voiceover repeatedly asks why Li would have disappeared and even speculates about what might have caused it, without once mentioning the tank cake.

“This cracks me up,” one commenter wrote: “On the outside we all know what’s going on, on the inside there’s no information whatsoever.”

“It’s tacit mutual understanding,” some wrote. “It’s the elephant in the room,” others said.

Some people, however, did not care about discussing Li’s disappearance at all anymore and just expressed joy about seeing him again: “It’s like seeing a good friend after being apart for a long time.”

By Manya Koetse 

Elements in the featured image by @karishea and @kaffeebart.

 

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China Brands & Marketing

Chinese Actor and State Security Ambassador Li Yifeng Detained for Soliciting Prostitutes

Li Yifeng is not exactly living up to his role as spokesperson for the Ministry of State Security.

Manya Koetse

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Chinese actor and singer Li Yifeng (李易峰) went top trending on Chinese social media today. The actor, who previously starred as brand ambassador for the Ministry of State Security and played Mao Zedong in The Pioneer, has been detained for visiting prostitutes.

On January 10 of 2021, China celebrated its very first National Police Day to give full recognition to the police and national security staff for their efforts. For this special day, the Ministry of State Security launched a promo video starring Chinese actor Li Yifeng as the National Police Ambassador (#李易峰国安形象传片#). But today, it turned out that Li might not have been the best man for the job.

Chinese official media reported on September 11 that the 35-year-old actor has been detained for soliciting prostitutes. The hashtag “Li Yifeng Detained for Visiting Prostitutes” (#李易峰多次嫖娼被行政拘留#) received nearly two billion views on Weibo on Sunday; the hashtag “Beijing Police Informs that Li Yifeng Solicited Prostitutes” (#北京警方通报李易峰多次嫖娼#) received a staggering three billion views.

Shortly after the news was announced, various brands for which Li served as a brand ambassador announced that they were no longer working with the actor. Lukfook Jewellery, Mengniu Dairy, Honma Golf, Panerai, Prada, Sensodyne, King To Nin Jiom, and other brands declared that they had terminated their contract with Li (#多个品牌终止与李易峰合作#).

Li rose to fame in 2007 when he participated in the Chinese My Hero talent show. He later debuted as a singer and became a successful actor, starring in various Chinese TV dramas and films. Li became especially popular after starring in Swords of Legends and won an award for his role in the 2015 Chinese crime film Mr. Six (老炮儿). He would go on to win many more awards. One of his biggest roles was starring as Mao Zedong in the 2021 blockbuster The Pioneer (革命者).

According to Global Times, Li was previously announced as one of the celebrities attending the Mid-Autumn Festival Gala on CCTV on Saturday night, but his name was later deleted from the program.

“I had never expected my idol to collapse like this,” some disappointed fans wrote on Weibo.

In a ‘super topic’ community dedicated to the star, some fans would not give up on their idol yet: “Where is the proof? Besides the Beijing police statement, where is the actual proof?”

On Li Yifeng’s Weibo page, where the actor has over 60 million fans, nothing has been posted since September 5.

The Huading Awards, a famous entertainment award in China, announced that they cancelled Li Yifeng’s title of “Best Actor in China” (#华鼎奖取消李易峰中国最佳男主角等称号#).

“He lost all he had overnight,” some commenters wrote. “Celebrities generally get cancelled for two things: one is evading taxes, the other is sleeping around,” one popular comment said: “So in a nutshell, pay your taxes and don’t sleep around.*”

“Why do you even need to see a prostitute when you’re so good-looking?” others wondered.

One Weibo user (@大漠叔叔) wrote: “Have a good head on your shoulders and just remember one thing. It does not matter how good your reputation is, or how many titles you have, how much the audience loves you, how much the fans embrace you, how many awards you get, it won’t protect you. Stay clear-headed, merit does not outweigh faults! You can’t cross the moral bottomline nor cross the boundaries of the law. You can be canceled just like that.”

By Manya Koetse 

* This comment is loosely translated here, but the Chinese is quite funny because the words ‘taxes’ and ‘sleeping’ sound similar. “明星塌房的两个主要原因:一个睡,一个税。 简而言之:该税的税,不该睡的别睡.”

 

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