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Chinese Shoppers Are Going Absolutely Crazy over UNIQLO x KAWS Collection

Everybody wants KAWS – Chinese shoppers were even spotted fighting in front of a UNIQLO store today.

Manya Koetse

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The Chinese sales of the UNIQLO KAWS collection are so crazy that the craze itself has become an online hit. “I don’t even like UNIQLO, I just like to compete,” some shoppers say.

Chinese shoppers are going completely crazy over the latest collection sold by Japanese fashion company UNIQLO (优衣库) today. The summer collection is a cooperation between UNIQLO and the renowned American artist and designer KAWS (Brian Donnelly).

It is not the first time for the American street artist to partner with the Japanese chain: they previously also collaborated on a Sesame Street-themed collection.

The current collection first started selling in mainland China stores in the early morning of Monday, June 3, and soon became a top trending topic on social media.

The online sales reportedly were sold out in seconds.

Photos and videos circulating on Weibo show people fighting to get into UNIQLO stores, pulling clothes off the shop mannequins, and buying piles of clothes from the stores (see embedded tweet below):

The hashtag “Everybody KAWS” (#全员kaws#) had received 140 million views on Weibo by Monday evening, China time.

Many netizens on Weibo are confused about the big hype surrounding the latest UNIQLO selection, with some wondering who KAWS is, and why people are so eager to wear his design.

Some commenters joke that it actually is not really about the KAWS collection at all, but more about the competition between shoppers on who can score the most clothes from the special product line.

The topic has set off various memes and online jokes, with some people saying: “I don’t think there is any need to learn self-defense skills. I only need to wear UNIQLO KAWS clothes, and no one will dare to touch me. They will all know that I can not only fight very well but also run very fast!”

Some memes suggest that KAWS sales have been so successful that everybody on the street or at work will walk around in the same t-shirts this week.

A meme that’s going viral saying: “Entering the office on Monday and seeing my colleagues…”

“I finally understand now,” one Weibo user writes: “What I love is not UNIQLO, nor KAWS – what I love is to rush and clash with all these people!”

The online sales of the UNIQLO x KAWS collection will start on June 6 in Europe. Its American sales started on Monday 10 AM ET.

Meanwhile, in China, the T-shirts that were bought for RMB 99 ($14) today are being resold online for four-five times their original price.

This is not the first time the Japanese UNIQLO brand becomes a viral hit on Chinese social media, albeit for different reasons. In 2015, the brand became the talk of the week when a naked girl and a man recorded an adult video in the fitting room of their Beijing flag store.

Also read:
* Chinese Kid Destroys Lego Sculpture Within Hour After It Is Displayed
* Kidnappers? Crazy Fans? No, It’s Chinese Parents on Their Kids’ First Day at School

By Manya Koetse and Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Celebs

Chinese Comedian Li Dan under Fire for Promoting Lingerie Brand with Sexist Slogan

Underwear so good that it can “help women lie to win in the workplace”? Sexist and offensive, according to many Weibo users.

Manya Koetse

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Popular talk show host and comedian Li Dan (李诞) has sparked controversy on Chinese social media this week for a statement he made while promoting female underwear brand Ubras.

The statement was “让女性轻松躺赢职场”, which loosely translates to “make it easy for women to win in the workplace lying down” or “make women win over the workplace without doing anything,” a slogan with which Li Dan seemed to imply that women could use their body and sex to their advantage at work. According to the underwear brand, the idea allegedly was to convey how comfortable their bras are. (The full sentence being “一个让女性躺赢职场的装备”: “equipment that can help women lie to win in the workplace”).

Li Dan immediately triggered anger among Chinese netizens after the controversial content was posted on his Weibo page on February 24. Not only did many people feel that it was inappropriate for a male celebrity to promote female underwear, they also took offense at the statement. What do lingerie and workplace success have to do with each other at all, many people wondered. Others also thought the wording was ambiguous on purpose, and was still meant in a sexist way.

Various state media outlets covered the incident, including the English-language Global Times.

By now, the Ubras underwear brand has issued an apology on Weibo for the “inappropriate wording” in their promotion campaign, and all related content has been removed.

The brand still suggested that the slogan was not meant in a sexist way, writing: “Ubras is a women’s team-oriented brand. We’ve always stressed ‘comfort and wearability as the essence of [our] lingerie, and we’re committed to providing women with close-fitting clothing solutions that are unrestrained and more comfortable so that more women can deal with fatigue in their life and work with a more relaxed state of mind and body.”

Li Dan also wrote an apology on Weibo on February 25, saying his statement was inappropriate. Li Dan has over 9 million followers on his Weibo account.

The objectification of women by brands and media has been getting more attention on Chinese social media lately. Earlier this month, the Spring Festival Gala was criticized for including jokes and sketches that were deemed insensitive to women. Last month, an ad by Purcotton also sparked controversy for showing a woman wiping away her makeup to scare off a male stalker, with many finding the ad sexist and hurtful to women.

 
By Manya Koetse
with contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Memes & Viral

“Hi, Mom!” Box Office Hit Sparks ‘When My Mum Was Younger’ Trend on Weibo

The touching Chinese hit movie “Hi, Mom” has sparked an emotional trend on Weibo.

Manya Koetse

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The movie Hi, Mom is all the rage in China, where social media is flooding with hashtags, photos, and texts celebrating moms and the bond between mothers and daughters. One big discussion is focused on all the things daughters would tell their younger moms: “Please don’t marry dad.”

If you could travel back in time and meet your mum before she had you, what would you say to her? What would you do?

This question is the idea behind Hi, Mom (Chinese title Hi, Li Huanying 你好,李焕英), the box office favorite in China this Spring Festival. The movie is directed by Jia Ling (贾玲), who also plays the female protagonist. For comedian Jia Ling, who is mostly known for her sketches during the Spring Festival Gala, this movie is her directorial debut.

Hi, Mom tells the story of Jia Xiaoling (Jia Ling) who is devastated when her mother Li Huanying has a serious accident one day. Jia is especially grief-stricken because she feels she has not become the daughter she wanted to be for her mother. When she finds herself transported back in time to the year 1981, she meets her young mother before she was her mum, and becomes her friend in the hopes of making her happy and change her life for the better.

From the movie “Hi, Mom”

Li Huanying is also the name of Jia Ling’s own mother, who passed away when Jia was just 19 years old. Jia Ling reportedly did not make the movie because she wanted to be a director, but because she wanted to tell her mother’s story.

The film has become super popular since its debut on February 12 and raked in 2.6 billion yuan (over $400 million) within five days. On day five alone, the movie earned $90 million.

The movie has sparked various trends on Chinese social media. One of them is an online ‘challenge’ for daughters to post pictures of mothers when they were young. The hashtag “Photo of My Mother When She Was Young” (#妈妈年轻时的照片#) received 120 million views on Weibo by Wednesday. Another hashtag used for this ‘challenge’ is “This is My Li Huanying” (#这是我的李焕英#). The hashtags have motivated thousands of netizens to post photos of their mother before she became a mom.

The trend has not just sparked an online movement to celebrate and appreciate mothers – it also offers an intimate glance into the lives of Chinese older women and shows just how different the times were when they were young. This also gave many daughters a new appreciation of their mothers.

“I used to have many wishes,” one female Weibo user wrote: “But now I just hope to make my mum happy.” Others praised their mother’s beauty (“My mum is so pretty!”) and said that they are proud to look like their mom, although some also complained that they had not inherited their mother’s looks.

The trend has also provided an opportunity for a moment of self-reflection for some. Seeing the unedited photos of their younger mothers, some called on female web users to stop losing themselves in ‘beautifying’ photo apps that alter their facial features, saying they will not have normal photos of themselves in the future that show their true (and unedited) natural beauty.

 

“Don’t marry dad, don’t believe his sweet talk.”

 

There is also another hashtag trending in light of Hi, Mum. It is “If You Could Go Back to Before Your Mum Married” (#如果穿越回妈妈结婚前#) and started with one popular fashion influencer (@一扣酥) asking her followers what they would want to tell her.

“Don’t marry dad. Don’t believe his sweet talk,” one person replied, with many others also writing that they would want to tell their younger mom not to marry their fathers: “I would tell her to look for someone who loves her, and not for someone she loves,” one person responded.

“Please leave dad,” another Weibo user writes, adding that her father drank too much and would hit her mother.

“Don’t feel like you need to marry because you’re older,” another daughter writes: “Don’t get into a ‘lightning wedding’ and don’t care so much about what other people say.”

“Live for yourself for once,” a blogger named ‘Zhi Zhi El’ wrote, with another young woman named Yumiko writing: “Don’t close your bookshop, be independent and confident, don’t listen to everything dad says, and don’t become a housewife.”

But there are also those who are happy with the way things turned out: “Mum! Marry dad! He’s good!”

In the end, most commenters just want one thing. As this Weibo user (@·__弑天) writes: “Mum, I just hope you have a happy life.”

 
By Manya Koetse
with contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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