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Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)

These are the ten most popular smartphone brands and models in China right now.

Manya Koetse

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There is one topic that is always buzzing on Chinese social media: the latest smartphone trends. This is a top 10 of the most popular Chinese smartphone brands and their hottest models of the moment.

In 2018, What’s on Weibo listed the top 10 most popular smartphone brands in China. With a smartphone market that is dynamic and rapidly changing, it’s time for an update to see which smartphones brands are currently most popular in the PRC.

Since 2017, we’ve seen various smartphone trends coming and going. Bezel-less devices, increasing the size of the screen, have gone from trend to norm. In the selfie era, the same holds true for high-performing front-facing cameras. More temporary trends have given way to more sophisticated gadget design. It’s all about superzoom cameras, full-view displays, pop-up selfie cameras, and let’s not forget about 5G.

One other major trend that is ongoing for the past years is that despite the popularity of Apple and Samsung, ‘made in China’ brands are dominating the smartphone and tablet market.

But the biggest trend now, more so than trendy and colorful design or smooth edges, is photography: the latest devices from different brands are now, more than ever, competing over who has the best (main) camera.

Looking at popularity charts on Baidu and Zol.com, leading IT portal website in China, the brands Oppo, Vivo, and Huawei are still the top popular smartphone brands in China. Huawei, Oppo, and Vivo were also the best-selling smartphones on the market in Q1 (Sohu), followed by Xiaomi, Apple, and Samsung.

Making an absolute top 10 of most popular smartphone brands in China at this moment is not so straightforward, however, since the rankings are different depending on the source and on which phone models are sold the most at a particular time.

The charts of leading e-commerce platforms JD.com and Suning, for example, are not exactly the same as Zol’s smartphone popularity rankings. We will stick to the Zol rankings for this article, looking at brands first and matching them with their most popular device models.

 

#10 Realme and the Realme X

Realme is a Shenzhen-based company that was established in 2018: it is the youngest smartphone brand in this list. Previously, it was a subbrand of OPPO but became independent in May of last year.

Realme has 1,2 million followers on Weibo. Realme is recently promoting its Realme X device, of which the hashtag page has a staggering 120 million views.

The Realme phone price starts at ¥1499 ($216) for the 4GB + 64GB storage variant. It has a a 6.53-inch full-HD+ (1080×2340 pixels) AMOLED screen, and features a 48-megapixel primary camera.

On social media, the Realme is mostly praised for its strong camera and friendly price.

 

#9 OnePlus (一加) and OnePlus7 Pro

OnePlus is a Shenzhen based Chinese smartphone manufacturer founded by Pete Lau and Carl Pei in December 2013. The company officially serves 32 countries and regions around the world as of January 2018.

The OnePlus 7 Pro of ¥4999 ($722) is currently listed as the number one popular smartphone by Zol.com; the brand itself is on the lower end of the top 10 most popular smartphone brands in China.

The 7 Pro device was called “one of the best Android phones you can buy” by AndroidCentral, on top of being “the best phone OnePlus has released to-date.”

The phone is big: it features a 6.67-inch display with a screen resolution of 1440 x 3120 pixels. It has fingerprint sensor, a 4000 mAh battery, and a rear 48MP + 16MP + 8MP camera.

 

#8 Meizu (魅族) and the Meizu 16s

Meizu is another Chinese homegrown brand, established by high school dropout Jack Wong (Huáng Zhāng 黄章) in 2003.

The Meizu device that is currently ranked in the top 10 hot-selling lists is the 16S that was released in April and is priced at ¥3198 ($462). The device has a 6.2 inch AMOLED screen (1080 x 2232 px). The main camera is a 48 MP, and the device is equipped with a 3600mAh battery.

The cheaper 16Xs (#魅族16Xs#) was a popular topic on social media on May 30, which is when it was launched.

 

#7 Xiaomi (小米) and the Redmi Note

Since the launch of its first smartphone in 2011, Beijing-brand Xiaomi has become one of the world’s largest smartphone makers. In the Zol rankings the brand is currently listed at number 7, in JD.com’s hot-selling lists, it’s ranked 3. The Redmi is actually a sub-brand of Xiaomi, but it’s still listed as Xiaomi in ranking lists such as that of JD.com.

The Xiaomi Redmi Note 7, Redmi K20, and Xiaomi 9 are all doing well, with the Redmi being the more popular device within the PRC. Techradar describes the Redmi Note 7 as a “great budget smartphone” with “stellar battery life.”

The Xiaomi Redmi Note 7 has a 6.3 inch (1080 x 2340) full-HD display (Full HD+) and a 12 MP main camera(the Redmi Note 7S has a 48 MP main camera). The cheapest models of ¥998 ($144) are among the lowest priced devices in this list.

 

#6 Apple (苹果) and the iPhone XR/XS Max

The position of Apple in China’s smartphone market has become a hot topic of discussion on social media recently in light of the rising China-US trade tensions. Although iPhone sales in China have indeed been dropping according to news reports, the iPhone XR and iPhone XS Max currently rank number 8 and number 10 most popular devices according to Zol at time of writing, with Apple ranking 6 in the top 10 smartphone brand charts. In the current list of best-selling smartphones on e-commerce site JD.com, the iPhone XR even ranks number one.

The iPhone XS Max is bigger than ever: it has a 6.5-inch OLED (2,688 x 1,242 pixels) screen whereas the XR has a 6.1-inch LCD (1,792 x 828 pixels). The camera of the XS Max has a dual 12-megapixel camera with wide-angle and telephoto. The XR has a single 12-megapixel wide-angle.

Some Chinese bloggers don’t understand why the iPhone is still so popular in China. Influential Weibo tech blogger Keji Xinyi (@科技新一) recently wrote: “The exterior of all Android flagship devices looks better than iPhone, they take better pictures too, why do girls still like the iPhone so much?”

Some of the popular answers include that people like iOS, that they prefer the “uncomplicated” use of the iPhone, and praise it for being “stable.”

With its ¥8399 ($1214) price tag, the iPhone XS Max is the most expensive phone around. The XR is currently priced at ¥5399 ($780).

 

#5 Honor (荣耀) and the Honor V20

Honor, established in 2013, is the budget-friendly sister of the Huawei brand. The company’s sub-brand has been doing very well over the past years. Honor focuses on great value for money.

The brand has over 21 million fans on Weibo. Honor targets younger consumers, not just with its relatively low prices, but also with its trendy designs, often offering phones in vibrant blue, pink and purple colors.

While the Honor brand currently ranks 5 on China’s nationwide smartphone brands popularity charts, its most popular device, the Honor V20, now ranks number 9 within smartphone device rankings. Another bestseller is the Honor Magic 2.

Priced at ¥2799 ($404), the V20 device is one of the cheaper ones in the popularity charts. It has a 6.40-inch display with a resolution of 1080×2310 pixels. Its rear camera is a 48-megapixel camera, with its selfie camera being a 25-megapixel one. It is available in colors Charm Sea Blue, Magic Night Black, Charm Red, Phantom Red, and Phantom Blue.

 

#4 Samsung (三星) and the Galaxy S10

Samsung currently is the most popular smartphone brand in the PRC that is not made-in-China. The brand seems to have been able to win back consumer’s trust after its previous problems with overheating and exploding batteries. In the first half of 2018, China actually replaced the US as the biggest market for Samsung.

The Galaxy S10 is the most popular Samsung device of this moment, and recent reports on bugs that allegedly come with a recent update have not seemed to impact its ranking.

The S10 has a 6.1-inch Super AMOLED QHD+ screen with 1440 x 3040-pixel display resolution.  Like most devices on this list, its camera is good: a triple rear camera (12 MP x 12 MP x 16 MP) that can shoot panorama shots on ultra wide.  The device has a dual-SIM tray/microSD card slot, and is water-resistant.

Price: ¥5999 ($867).

 

#3 Huawei (华为) and its P30 Series

In light of the China-US trade war, Huawei has been making international headlines recently. Judging from e-commerce ranking lists and ZOL.com popularity lists, Huawei’s popularity within the PRC seems to be unaffected by the recent consternation; if anything, it has only made the brand more popular within mainland China. Huawei remains to be one of China’s top smartphone brands.

The most popular device of the Huawei brand currently is the Huawei P30 Pro mobile, ranking fifth in Chinas most popular smartphone charts of this moment. The Huawei P30 is slightly less popular, ranked at number 8.

The P30 Pro features a Full HD+ OLED 6.47 inches display, an integrated fingerprint sensor in the display, with a screen resolution of 1080 x 2340 pixels. It has a 40MP + 16MP + 8MP camera that is the best part of the device, with an impressive zoom function:

The device has been called “one of the best and most unique phones” to be released this year, and is an absolute winner for its camera compared to the Samsung S10 or the iPhone XS Max. The Pro price is set at ¥5488 ($793), also making it one of the most expensive phones in the top lists of this moment.

 

#2 Vivo and its Vivo X27


Vivo is another Chinese brand that has gained worldwide success since it first entered the market in 2009. Its headquarters are based in Dongguan, Guangdong.

Vivo often cooperates with Chinese celebrities in its marketing campaigns, such as Chinese singer and actor Lu Han (born 1990) or Chinese actress Zhou Dongyu (born 1992), clearly targeting the post-90s consumer group.

The brand has over 37 million followers on its Weibo account, making it the most popular brand in terms of online fans.

The Vivo X27 device was launched in China in March of 2019 and is specifically marketed as a “night photo” wonder tool.

The VivoX27 is a 6.39-inch dual-sim device with a super AMOLED screen. It has a 48 MP main camera and 12 MP selfie camera, and in-display fingerprint sensor.

The Vivo X27 Pro hashtag (#vivo X27 Pro#) has over 96 million views on Weibo at time of writing, with most netizens mostly praising the device for its ability to make good photos at night. The device is currently also ranked number one on Zol.com in the best mobile gaming device category.

Priced around ¥3598 ($520).

 

#1 Oppo and its OPPO Reno Series


2019 is the year of 5G, and OPPO Reno is ready for it. Oppo launched its latest 5G supported OPPO Reno smartphone in April of 2019 and has since been a hit on Chinese social media. The OPPO Reno hashtag (#OPPO全新Reno#) has a staggering 560 million views on the Sina Weibo platform at the time of writing, with the launch of the orange Reno becoming a trending topic in late May.

OPPO is a Guangdong-based brand that officially launched in 2004. The brand is known for targeting China’s young consumers with its trendy designs and smart celebrity marketing. In 2016, the brand hit international top smartphone lists and ranked as the number 4 smartphone brand globally.

OPPO currently has over 25 million fans on Weibo.

The OPPO Reno has a 6.4-inch AMOLED display, a 48-megapixel main camera, a wedge-shaped pop-up camera (16-megapixel front-facing), and in-display fingerprint scanner. Besides the standard Oppo Reno, there is also the OPPO Reno’s 10x Hybrid Zoom, and that model is mostly praised on Chinese social media for its photo quality under the OPPO Reno 10 X Zoom hashtag (#OPPOReno10倍变焦版#). Check the photos below of one Weibo user (@塔湾小魔王) trying out the zoom.

Price starting from: ¥3599 ($520).

 

Worth mentioning:

Some brands that did not make this top 10 list are still worth mentioning. One of them is Nubia (努比亚): Nubia may not be a very well-known brand outside of China, but in the PRC it’s been consistently hitting top brand lists. Nubia, owned by parent company ZTE, has been doing very well in China’s top-scoring smartphone lists since it was officially launched in 2015.

Other popular brands include Lenovo, ZTE, and Smartisan, Meitu: all Chinese companies.

“China has so many domestically produced smartphone,” Chinese tech blogger Keji Xinyi (@科技新一) recently wrote on Weibo: “Xiaomi, OPPO, vivo, OnePlus, Meizu, Lenovo, etc. etc. Why is it that if we’re talking about Chinese phones we’re always talking about Huawei?”

Among the hundreds of responses, many think Huawei is simply the best, with others saying it just has a very strong marketing campaign. Most people, however, agree that Chinese smartphone market has much more to offer than Huawei alone.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Digital

Discussions on Didi After $1.2 Billion Fine for User-Data Violations

“Don’t even worry about rectifying, just go away,” some commenters wrote about Didi after learning the car-hailing company illegally and excessively collected user data.

Manya Koetse

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One of the topics trending on Chinese social media this week is Chinese ride-hailing giant Didi and the precarious situation the company is in. Online discussions are ongoing after the Cyberspace Administration of China (CAC) imposed a fine of 8.026 billion yuan [US$1.19 billion] on Didi Global on July 21 due to its alleged violation of at least three major laws, namely China’s Network Security Law, Data Security Law, and the Personal Information Protection Law.

Didi CEO Cheng Wei and President Liu Qing also each received a fine of one million yuan (US$148,000) personally as they were held responsible for the company’s violations.

Beijing launched a cybersecurity investigation into Didi on July 2nd of 2021, just days after the company’s June 30 US$4.4 billion initial public offering in New York. The investigation was launched “to protect national security and the public interest,” and also came at a time when Didi reportedly went against the CAC by pressing ahead with its New York stock listing despite allegedly being urged to wait until a cybersecurity review of its data practices was conducted. Shortly after, the CAC ordered domestic app stores to remove all of Didi’s services.

Now that the investigation into Didi is completed, the CAC states that there is conclusive evidence that Didi committed 16 law violations including illegally obtaining information from users’ smartphones – such as collecting information from users’ clipboards and photo albums – and “excessively” collecting personal data, including facial recognition and information relating to age, occupation, home/work addresses, and family relations (also see Zichen Wang’s write-up on this here).

Didi Chuxing, China’s biggest taxi-hailing service, has over 550 million users and 31 million drivers. Besides taxi-hailing, Didi also offers other app-based transportation services, such as private car-hailing and social ride-sharing.

It is not the first time for the company to be in hot water. In 2018, the murders of two young women by Didi drivers caused national outrage and sparked concerns over customers’ safety when hailing a car through the Didi company.

On Weibo, various hashtags relating to Didi went trending over the past week, such as “Didi fined 8.026 billion yuan” (#滴滴被处80.26亿元罚款#), “Didi excessively collected 107 million pieces of passengers’ facial recognition information” (#滴滴过度收集1.07亿条乘客人脸识别信息#), and “Cyberspace Administration of China imposes administrative penalty on Didi” (#网信办对滴滴作出行政处罚#).

Some Weibo users wonder why Didi is just receiving a fine rather than being immediately shut down over the serious violations they committed. “You still not shutting them down?” was a popular recurring comment. Although rumors surfaced over Didi’s car-sharing business going bankrupt, some expert bloggers claimed the company still would have enough financial power to go on after paying the fine.

The CAC has not provided details about the exact nature of the previously reported government’s “national security concerns” regarding Didi, but on Weibo, some netizens share their ideas on the matter: “Didi has a lot of people’s data. Just by hailing a car, they determine your cellphone number, your occupation, address, family member information, The U.S. could carry out targeted bribery or intimidation of some important people in China, as well as obtaining the geographic data Didi has, which would mean a heavy blow to China’s cyber security.” Another commenter wrote: “Didn’t they already sell this illegally obtained user information? Is it a threat to national security?”

Others worry about their own privacy, writing: “Do people still have privacy nowadays? We talk about one thing today, tomorrow we’ll be bombarded with advertisements for that very same thing.”

But others mentioned that the general consumer will keep using Didi when booking a taxi via app, simply because it’s still the major player in the market.

On Weibo, Didi responded to the administrative punishment via their official Weibo account, writing:

We sincerely thank the departments in charge for their inspection and guidance, and we thank the public for their criticism and supervision. We will draw a lesson from this, and will pay equal attention to the importance of security and development, and we will further strengthen the construction of our network security and data security, enhance the protection of personal information, effectively fulfill our social responsibility, serve all of our passengers, drivers, and partners, for the company’s safe, healthy, and sustainable development.”

“Don’t even worry about rectifying, just go away,” some commenters wrote.

Read more of our articles about Didi Chuxing here.

By Manya Koetse
With contributions by Miranda Barnes

 

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China and Covid19

Beijing Communities Asking People to Wear Electronic Monitoring Wristband during Home Quarantine

“It’s almost like wearing electronic handcuffs. I don’t want to wear this,” one tech blogger wrote after being asked to wear a monitoring wristband during home quarantine.

Manya Koetse

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Social media posts from Beijing residents claiming that they were asked to wear electronic monitoring wristbands during home quarantine have prompted angry reactions on Weibo.

“Last week, I went on a work trip to Guangzhou and before I returned to Beijing I did the nucleic acid tests in time. I also reported my home isolation to authorities and received the antigen tests. In the middle of the night, I then received a notification from my community that they are giving me an electric bracelet to wear,” one Beijing resident writes on Weibo on July 14: “If they need to monitor my health, I’ll cooperate with temperature checks and nucleic acid tests at the door, but I cannot accept this so-called 24-hour electronic monitoring.”

Similar stories by Beijing residents returning back to the city after traveling have popped up on Chinese social media over the past few days. Tech blogger Dahongmao (@大红矛) – who has over 170,000 followers on Weibo – also shared their wristband experience, writing:

After returning to Beijing from a business trip, I reported to the community on my own initiative, and also volunteered to take the tests and stay in home isolation. Seeing that I could go out, a lady from the community called me and said that there was a new policy again and that all people in home quarantine must wear an electronic bracelet, and that it would be delivered to me that night. She explained that it is used to check the body temperature and that they could conveniently monitor body temperature data on the phone. I said that I had already strictly followed Beijing’s requirements in accordance with the anti-epidemic work. If this bracelet can connect to the internet, it definitely is also able to record my movements and it’s almost like wearing electronic handcuffs. I don’t want to wear this. If you want to know my temperature, just come to the door and check me, that’s fine, I’m also still clocking in to do antigen testing everyday. She said it’s a requirement from higher-up and that I shouldn’t make it difficult for her, I said I would not want to make it difficult for her but that she could tell those above her that I won’t wear it. If you insist that I wear it, you’ll have to come up with the documents that prove that it’s a Beijing government requirement and that this is not some unlicensed company trying to make a profit.

As more stories started surfacing about Beijing compounds asking residents to wear electronic bracelets during their home isolation, various hashtags related to the issue made their rounds on Chinese social media and photos taken by people wearing the bracelets also were posted online.

Photos of the wristband’s packaging show the electronic wristband is manufactured by Beijing Microsense Technology (北京微芯感知科技有限公司), a local Beijing company established in April of 2020 that is located in the city’s Haidian District.

These stories raised concerns online, especially because the wristband had not been announced as a policy by the city’s official health authorities.

“Resist the craziness,” one Weibo user wrote: “Our personal freedom is covertly being limited, and there’s people making a profit behind it.” “This is becoming more and more like one big prison,” one Zhejiang-based blogger wrote.

Tech blogger Dahongmao later updated their Weibo story about the bracelets, saying the community staff had come back to retrieve the electronic bracelets on Thursday afternoon because they had received “too many complaints.” News of the wristbands being recalled after too many complaints also became a hashtag on Weibo (#大量投诉质疑后社区回收电子手环#).

Chinese state media commentator Hu Xijin (@胡锡进), who is Beijing-based, also responded to the controversy, emphasizing that the bracelets had already been retrieved by community workers and that Beijing city would not force people to wear electronic wristbands during home quarantine. “I wonder if this adjustment was made due to the pressure of public opinion,” Hu wrote: “But even if it was, let us encourage this kind of respect shown in the face of public discontent and opposition.” He also made a video about the incident for his Hu Says series.

Earlier on Thursday, Hu had called some of the posts about the electronic wristbands “unfounded rumors” because people returning to Beijing from low-risk regions inside of China do not even need to isolate at home at all.

According to the official guidelines, individuals arriving (back) in Beijing must have a green health code and a negative nucleic acid test obtained within 48 hours. Only those individuals coming in from overseas must complete a 7-day centralized quarantine plus 3-day home isolation. Secondary contacts of confirmed cases will also be asked to do 7 days of home quarantine.

“Don’t say it’s just rumors,” one Weibo user wrote: “I’m wearing one [a wristband] right now. I had to, because my roommate returned from a trip.”

Blogger Dahongmao responded to Hu’s post about the wristband, saying: “Hu, if you are really concerned about this, then help to ask the relevant departments about these three questions. 1) Why doesn’t this consumer electronic product have the nationally required 3C certificate? 2) How come this anti-epidemic product doesn’t have medical device certification? 3) Without these two certificates, how did this [company] enter the purchasing list of the government for the Winter Olympics?”

As reported by Jiemian News, the same company that allegedly produced these wristbands also manufactured a smart wearable temperature measurement device called a “temperature band-aid,” which was used in the Olympic Village during the Beijing Winter Olympics.

On the late afternoon of July 14, the Beijing Municipal Health Commission responded to the online concerns about the electronic wristband, reportedly saying that home isolation is only necessary for people returning to Beijing from inside of China if they are coming from high-risk areas, and that there is no official policy in place regarding the need to wear electronic bracelets.

To read more about Covid-19 in China, check our articles here.

By Manya Koetse
With contributions by Miranda Barnes

 

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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