China Brands & Marketing
Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)
These are the ten most popular smartphone brands and models in China right now.
In 2018, What’s on Weibo listed the top 10 most popular smartphone brands in China. With a smartphone market that is dynamic and rapidly changing, it’s time for an update to see which smartphones brands are currently most popular in the PRC.
Since 2017, we’ve seen various smartphone trends coming and going. Bezel-less devices, increasing the size of the screen, have gone from trend to norm. In the selfie era, the same holds true for high-performing front-facing cameras. More temporary trends have given way to more sophisticated gadget design. It’s all about superzoom cameras, full-view displays, pop-up selfie cameras, and let’s not forget about 5G.
One other major trend that is ongoing for the past years is that despite the popularity of Apple and Samsung, ‘made in China’ brands are dominating the smartphone and tablet market.
But the biggest trend now, more so than trendy and colorful design or smooth edges, is photography: the latest devices from different brands are now, more than ever, competing over who has the best (main) camera.
Looking at popularity charts on Baidu and Zol.com, leading IT portal website in China, the brands Oppo, Vivo, and Huawei are still the top popular smartphone brands in China. Huawei, Oppo, and Vivo were also the best-selling smartphones on the market in Q1 (Sohu), followed by Xiaomi, Apple, and Samsung.
Making an absolute top 10 of most popular smartphone brands in China at this moment is not so straightforward, however, since the rankings are different depending on the source and on which phone models are sold the most at a particular time.
The charts of leading e-commerce platforms JD.com and Suning, for example, are not exactly the same as Zol’s smartphone popularity rankings. We will stick to the Zol rankings for this article, looking at brands first and matching them with their most popular device models.
#10 Realme and the Realme X
Realme is a Shenzhen-based company that was established in 2018: it is the youngest smartphone brand in this list. Previously, it was a subbrand of OPPO but became independent in May of last year.
Realme has 1,2 million followers on Weibo. Realme is recently promoting its Realme X device, of which the hashtag page has a staggering 120 million views.
The Realme phone price starts at ￥1499 ($216) for the 4GB + 64GB storage variant. It has a a 6.53-inch full-HD+ (1080×2340 pixels) AMOLED screen, and features a 48-megapixel primary camera.
On social media, the Realme is mostly praised for its strong camera and friendly price.
#9 OnePlus (一加) and OnePlus7 Pro
OnePlus is a Shenzhen based Chinese smartphone manufacturer founded by Pete Lau and Carl Pei in December 2013. The company officially serves 32 countries and regions around the world as of January 2018.
The OnePlus 7 Pro of ￥4999 ($722) is currently listed as the number one popular smartphone by Zol.com; the brand itself is on the lower end of the top 10 most popular smartphone brands in China.
The 7 Pro device was called “one of the best Android phones you can buy” by AndroidCentral, on top of being “the best phone OnePlus has released to-date.”
The phone is big: it features a 6.67-inch display with a screen resolution of 1440 x 3120 pixels. It has fingerprint sensor, a 4000 mAh battery, and a rear 48MP + 16MP + 8MP camera.
#8 Meizu (魅族) and the Meizu 16s
Meizu is another Chinese homegrown brand, established by high school dropout Jack Wong (Huáng Zhāng 黄章) in 2003.
The Meizu device that is currently ranked in the top 10 hot-selling lists is the 16S that was released in April and is priced at ￥3198 ($462). The device has a 6.2 inch AMOLED screen (1080 x 2232 px). The main camera is a 48 MP, and the device is equipped with a 3600mAh battery.
The cheaper 16Xs (#魅族16Xs#) was a popular topic on social media on May 30, which is when it was launched.
#7 Xiaomi (小米) and the Redmi Note
Since the launch of its first smartphone in 2011, Beijing-brand Xiaomi has become one of the world’s largest smartphone makers. In the Zol rankings the brand is currently listed at number 7, in JD.com’s hot-selling lists, it’s ranked 3. The Redmi is actually a sub-brand of Xiaomi, but it’s still listed as Xiaomi in ranking lists such as that of JD.com.
The Xiaomi Redmi Note 7, Redmi K20, and Xiaomi 9 are all doing well, with the Redmi being the more popular device within the PRC. Techradar describes the Redmi Note 7 as a “great budget smartphone” with “stellar battery life.”
The Xiaomi Redmi Note 7 has a 6.3 inch (1080 x 2340) full-HD display (Full HD+) and a 12 MP main camera(the Redmi Note 7S has a 48 MP main camera). The cheapest models of ￥998 ($144) are among the lowest priced devices in this list.
#6 Apple (苹果) and the iPhone XR/XS Max
The position of Apple in China’s smartphone market has become a hot topic of discussion on social media recently in light of the rising China-US trade tensions. Although iPhone sales in China have indeed been dropping according to news reports, the iPhone XR and iPhone XS Max currently rank number 8 and number 10 most popular devices according to Zol at time of writing, with Apple ranking 6 in the top 10 smartphone brand charts. In the current list of best-selling smartphones on e-commerce site JD.com, the iPhone XR even ranks number one.
The iPhone XS Max is bigger than ever: it has a 6.5-inch OLED (2,688 x 1,242 pixels) screen whereas the XR has a 6.1-inch LCD (1,792 x 828 pixels). The camera of the XS Max has a dual 12-megapixel camera with wide-angle and telephoto. The XR has a single 12-megapixel wide-angle.
Some Chinese bloggers don’t understand why the iPhone is still so popular in China. Influential Weibo tech blogger Keji Xinyi (@科技新一) recently wrote: “The exterior of all Android flagship devices looks better than iPhone, they take better pictures too, why do girls still like the iPhone so much?”
Some of the popular answers include that people like iOS, that they prefer the “uncomplicated” use of the iPhone, and praise it for being “stable.”
With its ￥8399 ($1214) price tag, the iPhone XS Max is the most expensive phone around. The XR is currently priced at ￥5399 ($780).
#5 Honor (荣耀) and the Honor V20
Honor, established in 2013, is the budget-friendly sister of the Huawei brand. The company’s sub-brand has been doing very well over the past years. Honor focuses on great value for money.
The brand has over 21 million fans on Weibo. Honor targets younger consumers, not just with its relatively low prices, but also with its trendy designs, often offering phones in vibrant blue, pink and purple colors.
While the Honor brand currently ranks 5 on China’s nationwide smartphone brands popularity charts, its most popular device, the Honor V20, now ranks number 9 within smartphone device rankings. Another bestseller is the Honor Magic 2.
Priced at ￥2799 ($404), the V20 device is one of the cheaper ones in the popularity charts. It has a 6.40-inch display with a resolution of 1080×2310 pixels. Its rear camera is a 48-megapixel camera, with its selfie camera being a 25-megapixel one. It is available in colors Charm Sea Blue, Magic Night Black, Charm Red, Phantom Red, and Phantom Blue.
#4 Samsung (三星) and the Galaxy S10
Samsung currently is the most popular smartphone brand in the PRC that is not made-in-China. The brand seems to have been able to win back consumer’s trust after its previous problems with overheating and exploding batteries. In the first half of 2018, China actually replaced the US as the biggest market for Samsung.
The Galaxy S10 is the most popular Samsung device of this moment, and recent reports on bugs that allegedly come with a recent update have not seemed to impact its ranking.
The S10 has a 6.1-inch Super AMOLED QHD+ screen with 1440 x 3040-pixel display resolution. Like most devices on this list, its camera is good: a triple rear camera (12 MP x 12 MP x 16 MP) that can shoot panorama shots on ultra wide. The device has a dual-SIM tray/microSD card slot, and is water-resistant.
Price: ￥5999 ($867).
#3 Huawei (华为) and its P30 Series
In light of the China-US trade war, Huawei has been making international headlines recently. Judging from e-commerce ranking lists and ZOL.com popularity lists, Huawei’s popularity within the PRC seems to be unaffected by the recent consternation; if anything, it has only made the brand more popular within mainland China. Huawei remains to be one of China’s top smartphone brands.
The most popular device of the Huawei brand currently is the Huawei P30 Pro mobile, ranking fifth in Chinas most popular smartphone charts of this moment. The Huawei P30 is slightly less popular, ranked at number 8.
The P30 Pro features a Full HD+ OLED 6.47 inches display, an integrated fingerprint sensor in the display, with a screen resolution of 1080 x 2340 pixels. It has a 40MP + 16MP + 8MP camera that is the best part of the device, with an impressive zoom function:
The device has been called “one of the best and most unique phones” to be released this year, and is an absolute winner for its camera compared to the Samsung S10 or the iPhone XS Max. The Pro price is set at ￥5488 ($793), also making it one of the most expensive phones in the top lists of this moment.
#2 Vivo and its Vivo X27
Vivo is another Chinese brand that has gained worldwide success since it first entered the market in 2009. Its headquarters are based in Dongguan, Guangdong.
Vivo often cooperates with Chinese celebrities in its marketing campaigns, such as Chinese singer and actor Lu Han (born 1990) or Chinese actress Zhou Dongyu (born 1992), clearly targeting the post-90s consumer group.
The brand has over 37 million followers on its Weibo account, making it the most popular brand in terms of online fans.
The Vivo X27 device was launched in China in March of 2019 and is specifically marketed as a “night photo” wonder tool.
The VivoX27 is a 6.39-inch dual-sim device with a super AMOLED screen. It has a 48 MP main camera and 12 MP selfie camera, and in-display fingerprint sensor.
The Vivo X27 Pro hashtag (#vivo X27 Pro#) has over 96 million views on Weibo at time of writing, with most netizens mostly praising the device for its ability to make good photos at night. The device is currently also ranked number one on Zol.com in the best mobile gaming device category.
Priced around ￥3598 ($520).
#1 Oppo and its OPPO Reno Series
2019 is the year of 5G, and OPPO Reno is ready for it. Oppo launched its latest 5G supported OPPO Reno smartphone in April of 2019 and has since been a hit on Chinese social media. The OPPO Reno hashtag (#OPPO全新Reno#) has a staggering 560 million views on the Sina Weibo platform at the time of writing, with the launch of the orange Reno becoming a trending topic in late May.
OPPO is a Guangdong-based brand that officially launched in 2004. The brand is known for targeting China’s young consumers with its trendy designs and smart celebrity marketing. In 2016, the brand hit international top smartphone lists and ranked as the number 4 smartphone brand globally.
OPPO currently has over 25 million fans on Weibo.
The OPPO Reno has a 6.4-inch AMOLED display, a 48-megapixel main camera, a wedge-shaped pop-up camera (16-megapixel front-facing), and in-display fingerprint scanner. Besides the standard Oppo Reno, there is also the OPPO Reno’s 10x Hybrid Zoom, and that model is mostly praised on Chinese social media for its photo quality under the OPPO Reno 10 X Zoom hashtag (#OPPOReno10倍变焦版#). Check the photos below of one Weibo user (@塔湾小魔王) trying out the zoom.
Price starting from: ￥3599 ($520).
Worth mentioning:
Some brands that did not make this top 10 list are still worth mentioning. One of them is Nubia (努比亚): Nubia may not be a very well-known brand outside of China, but in the PRC it’s been consistently hitting top brand lists. Nubia, owned by parent company ZTE, has been doing very well in China’s top-scoring smartphone lists since it was officially launched in 2015.
Other popular brands include Lenovo, ZTE, and Smartisan, Meitu: all Chinese companies.
“China has so many domestically produced smartphone,” Chinese tech blogger Keji Xinyi (@科技新一) recently wrote on Weibo: “Xiaomi, OPPO, vivo, OnePlus, Meizu, Lenovo, etc. etc. Why is it that if we’re talking about Chinese phones we’re always talking about Huawei?”
Among the hundreds of responses, many think Huawei is simply the best, with others saying it just has a very strong marketing campaign. Most people, however, agree that Chinese smartphone market has much more to offer than Huawei alone.
By Manya Koetse
Spotted a mistake or want to add something? Please let us know in comments below or email us.
©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com
China and Covid19
Chinese Tourism Bureau Chiefs Go Viral for Trying Really, Really Hard to Attract More Post-Covid Domestic Tourists
It’s a Culture & Tourism Bureau social media battle: China’s local tourist offices are fighting to go viral to attract more visitors.
Another local Chinese tourism bureau chief went viral today – it’s an entire trend by itself. Tourist department offices under several local governments in China are trying really hard to promote their hometowns these days in hopes of attracting more domestic tourists in China’s post-Covid era.
Government officials are showing their best side – and their most creative one – on social media to convince tourists to visit their region. In doing so, these local bureau chiefs have been attracting online attention for appearing in promo videos in various creative ways (#为了让你去玩儿文旅局长们能有多拼#).
Since early 2020, China’s tourism industry has been heavily impacted by the pandemic and China’s strict Covid measures and lockdowns. At various moments during the pandemic, China’s domestic tourism saw an increase in holiday bookings as tourists still wanted to travel but could not easily travel abroad.
Now that China has lifted blockades on foreign travel, the post-zero-Covid itch to travel is back in full swing. As travel to other countries is seeing a boom again (while tourist visas to mainland China are still halted), local tourist offices are doing all they can with a minimal budget to encourage domestic travel to their lovely hometowns.
The trend of China’s tourist bureau chiefs finding innovative ways to promote their regions or towns via social media has been going on for some time already, but it wasn’t until recently that they really gained nationwide attention for their efforts.
The recent viral trend is not only generating more attention for the specific towns and regions promoted in the videos, it is also bringing more recognition for the drive of China’s Culture & Tourism Bureau chiefs – officials who usually rarely get the limelight. Many Chinese netizens agree that it must take a lot of talent and creativity to become a local tourism bureau chief nowadays.
1. TOURISM BUREAU DIRECTOR OF ZHAOSU COUNTY (XINJIANG)
Riding a horse through a windy snowy country, He Jiaolong (贺娇龙) was the first local official to feature in a social media video to promote the Yili region. The video of the vice-county head of Zhaosu, all dressed up, went viral in the winter of 2020.
Chief He later told reporters that she did not expect the video to go as viral as it did. According to Shine, He Jiaolong said: “I invited two horse lovers to help us promote local tourism on social media. We borrowed the costume from a local art troupe. They posted my horse-riding videos on Douyin and received enthusiastic responses.”
A ‘behind the scenes’ video later published on Douyin showed He falling over and battling the cold during the filming, only making the local official more popular for her dedication.
2. TOURISM BUREAU DIRECTOR OF SUIZHOU (HUBEI)
In October of 2022, Xie Wei (解伟), director of the Suizhou Municipal Bureau of Culture and Tourism in Hubei province, made headlines for his performance in videos produced and directed by himself.
As reported by South China Post, Xie made the videos himself because the local tourism bureau did not have the budget for a professional production. Although the videos made by Xie went viral, they also received some criticism because of how Xie was role-playing and dressing up as an ancient knight.
Nevertheless, Xie Wei did breathe new life into this creative approach to destination marketing, inspiring other Culture and Tourism Bureaus across China to take a similar social media strategy and join on the battleground to win over the hearts of domestic travelers.
3. TOURISM BUREAU DIRECTOR OF TIBETAN AUTONOMOUS PREFECTURE
In February of 2023, it was the bureau chief of the Garzê Tibetan Autonomous Prefecture Tourism Office, Liu Hong (@甘孜刘洪), who went viral with various videos featuring him in traditional clothing, which earned him the nickname of “most handsome bureau chief” (“最帅局长”).
It was not the first time for Liu to star in his own tourism promotion video, as there was another video in 2022 in which he also did some cosplay to promote the Garze region (Sichuan).
Liu Hong is now known as one of China’s “celebrity tourism bureau chiefs” (网红文旅局长). The videos actually helped to promote the region but also turned Liu into a celebrity.
4. TOURISM BUREAU DIRECTOR OF DAWU COUNTY (SICHUAN)
On February 10 of 2023, it was the Cultural Tourism Bureau chief Jiangze Duoji (@降泽多吉) of Dawu County who professionalized the social media video trend and featured in a super slick 3-minute video with beautfiul shots and a creative idea.
In the intro of the video, Jiangze Duoji speaks English when he talks about his life question of “Who am I?” The video then shows the local official dancing in an astronaut’s costume in Moshi Park, one of the area’s most beautiful scenic spots that will make you feel like you’re in outer space.
The local official is then dressed as a Tang emperor at the Daowu dwellings, moves on to be a an old painter in the Yuke grasslands and King Gasar while galloping over the Longdeng prairie.
The video did not just go viral, it was also promoted by several state media outlets, making it among the most famous videos in this list. It’s also on Youtube here.
5. TOURISM BUREAU DIRECTOR OF TAHE COUNTY (HEILONGJIANG)
On February 27, the Heilongjiang Tahe Culture and Tourism Bureau (Daxing’anling prefecture) released a video in which a team of 34 people simulated a rocket launch in the snow.
Du Bo (都波), director of the Tahe County Bureau of Culture and Tourism, told reporters that the decision to shoot the video like this was made during lunch, with the position plan drawn out on a napkin.
With this original video, the local tourist office literally took the social media battle to another level (#塔河县文旅局长卷出新高度#). But Du Bo also stated that other tourist offices in China should not hold back and be scared to join the social media battle, saying they were all in this together to recover China’s domestic tourism industry (“不要怕卷，这种卷是一件好事，大家凝聚在一起，共同期待文旅行业的复苏”).
The tourist office also released a second video that gained popularity online, featuring a ‘snow queen’ in beautiful snowy landscape.
6. TOURISM BUREAU DIRECTOR OF MEISHAN (SICHUAN)
This video, which premiered late February of 2023, is also professionally made, with the Meishan Tourism Office taking the video trend very seriously.
The bureau chief demonstrates the beauty of kung fu in this short film, which also received many thumbs up on social media (#文旅局长用功夫带你游眉山#).
7. TOURISM BUREAU DIRECTOR OF GAOPING (SHANXI)
On March 7, a video from the tourist office in Gaoping, a county-level city in Shanxi’s Jincheng, also went viral on Chinese social media as “yet another tourist office chief joining the war” (#又一文旅局长申请出战#).
The video shows the local tourist bureau chief “going to war” in traditional costume to promote Gaoping as the hometown of Emperor Yan (#文旅局长戏服代言炎帝故里#).
8: TOURISM BUREAU DIRECTOR OF HUANGGANG (HUBEI)
The video posted on social media ‘on behalf of’ the Tourism Bureau of Huanggang, Hubei, also attracted a lot of attention online since many people believed the cosplaying bureau chief had suddenly turned into a handsome young idol.
It later turned out that this video was actually not an official one and was posted on social media without the permission of the tourist office by enthusiastic locals.
9. TOURISM BUREAU DEPUTY DIRECTOR OF SUQIAN (JIANGSU)
The hashtag is “Jiangsu’s Culture and Tourist Office Bureau Chief Joins the Battle” (#江苏文旅局长卷起来了#). Liu Bing (刘冰), the deputy director of the Tourism and Culture Bureau in Suqian, Jiangsu, is another local official who is going viral these days for his appearance in a self-produced promo video on social media (#江苏一文旅局长变装项羽代言家乡#).
In the video, Liu Bing is dressed as Xiang Yu (项羽), Hegemon-King of Western Chu, to endorse Suqian tourism. Suqian is the hometown of Xiang Yu (232–202 BC), who is considered one of the greatest military leaders in ancient China.
Although Suqian is one of the later Tourism Bureau hypes to join the hype, the video – published on March 9 – is still welcomed by netizens and is actually putting some pressure on other Chinese cities and regions to come up with their own videos featuring their own historical local heroes.
10. TOURISM BUREAU STAFF OF FUJIAN
Fujian might be a bit late in “going to war” and joining the social media battle between the Chinese Tourism and Culture Bureau chiefs, its new video (March 9) obviously took a lot of effort, as it features different members of staff in various tourist spots in Fujian province.
The hashtag “Fujian Culture and Tourism Bureau Joins the Battle” (#福建的文旅局长卷起来了#) circulated on Thursday, attracting nearly five million views on Weibo in one day.
By Manya Koetse
with contributions by Miranda Barnes
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China Brands & Marketing
Haidilao No Longer Allows Customers to Bring Their Own Food
While Haidilao is banning its bring-your-own-food option, customers can still bring their own drinks.
It was listed as one of the most popular topics on Weibo on Thursday, February 23: Chinese hotpot chain Haidilao bans customers from bringing their own food (#海底捞禁止自带菜#).
Starting from Feb. 21, 2023, the popular hotpot restaurant strictly enforces its policy of not allowing guests to bring outside food.
Previously, some Haidilao locations did allow customers to bring small amounts of their own food or ingredients, as long as they would sign a waiver. Haidilao stated that the recent ban on bringing in own food is in line with the restaurant’s food management and safety policies.
Haidilao has hundreds of restaurants across China, and people often line up to get a table. Dining at Haidilao is known to be an experience in itself, as the hospitality of Haidilao staff is widely praised; staff members are thoroughly trained to give customers the best possible service. Throughout the years, the chain has introduced many new concepts to enhance customer experience.
Haidilao is all about hotpot, where you put fresh ingredients in a big pot filled with simmering broth. The pot is placed in the middle of the table, accompanied by plates of various meats, vegetables, noodles, condiments, dipping sauces, etc. The ingredients are to be cooked in the broth – Haidilao offers many different options from spicy to mild -and then taken out and dipped into the chosen sauce before eating. Because of this dining style, it would be relatively easy for people to bring their own ingredients as they could just cook them at the table.
Although most commenters on Weibo think it is only reasonable for Haidilao to prohibit people from bringing in their own food, there are still many discussions about the topic. On Thursday night, the topic had over 260 million views on Weibo. By Friday, the hashtag had over 420 million clicks.
The most recurring comments are from those people who did not know that it was previously allowed to bring some of your own food. They wonder why people would do that in the first place. “If you go out for hotpot and bring your own food, why would you not just have hotpot at home?”
Haidilao’s ‘bring your own food’ option was reportedly introduced in 2017 as part of the restaurant’s ‘customer always comes first’ marketing concept, allowing people to bring an ingredient or dish they especially liked to the restaurant.
Some people say they appreciated the option. One commenter posted a photo showing how they brought their own seafood to Haidilao, writing: “Bringing your own food can be so delicious (..), we did it and we still ordered from the restaurant. They made us sign a waiver.”
Another Weibo user (@王铜根) wrote: “I’ve been going to Haidilao for many years and only this year did I bring my own food on two occasions. Once, I bought a very nice beef at the supermarket but I was afraid it was going to thaw on my way home and then I realized I could bring my own food to Haidilao and I went and ate it there. While I was eating it, I thought, Haidilao is so amazing, I vowed that I’d always support them.”
Over a year ago, Haidilao announced that it was closing about 300 of its restaurants which had been doing worse than expected.
Haidilao suffered because of Covid and local lockdowns. Due to the restaurant’s increased labor costs, its menu prices went up, much to the dismay of many netizens, who already thought the prices at Haidilao were steep before the pandemic. In October of 2021, the story of a Haidilao customer in Zhengzhou discovering that the 200 grams of tripe he ordered for 72rmb ($11) was actually only 138 grams also went viral on Weibo, stirring discussions on the Haidilao menu prices.
While Haidilao’s choice to ban its bring-your-own-food option could be a strategic business choice, it also could have other motives related to marketing and legal reasons. (Also read our story on this scammer pretending to find coackroaces in his hotpot to get money from Haidilao.)
Haidilao still allows customers to bring their own beverages to the restaurant.
By Manya Koetse
Featured image via weibo @咚咚东_ddd
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