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China’s Best Fast-Food Restaurants: These Are the 11 Most Popular Chains in the PRC

These are China’s most popular fast-food chains and the most important trends in the industry.

Manya Koetse

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The China Cuisine Association (CCA) released a list ranking the strongest fast-food companies in China this month. The list is a top 70 (!), but here, What’s on Weibo provides an overview of the top 11 in this ranking list of fast-food restaurants in China.

Fast food has been trending on Chinese social media this week after the China Cuisine Association (综合自中国烹饪协会, CCA) issued a new ‘best brands’ report during its 23rd China Fast Fast-Food Convention.

The report by the CCA found two major trends within China’s fast-food industry.

Firstly, fast-food brands, in general, are becoming more and more popular within mainland China. The industry has seen rapid growth over the past decade, with the first half of this year already seeing a 9.4% increase compared to last year.

In the period from January to August of 2019 alone, China’s restaurant industry had a total sales revenue of 2.8 trillion yuan (355 billion US dollars) – making it one of the country’s fastest-growing industries according to Sina Finance.

Second, Chinese-style fast food brands are rising in popularity. Although KFC, McDonald’s, and Burger King still dominate the top three chart, Chinese players such as Laoxiangji (老乡鸡), Dicos (德克士), and Real Kungfu (真功夫) are becoming favorite fast-food restaurants among Chinese consumers.

On Weibo, some commenters suggest that it is inevitable for foreign players to still rule the top lists since they were the first fast-food chains to arrive in China. China’s own homegrown brands followed later and needed more time to grow, but, they predict, will only become more popular in the years to come.

Fast-food first arrived in China in the 1980s, with Kentucky Fried Chicken launching in the PRC in 1987 and McDonald’s following in 1990. The very first fast-food restaurant in China was actually not KFC, but ‘Yili’s Fast Food Shop’ (义利快餐厅), a brand established in 1906 by Scottish businessman James Neil and taken over by Chinese managers in the 1940s.

So what currently are China’s most popular fast-food chains? The list as issued by the CCA actually contains the 70 strongest fast-food companies of China.

For the scope of this article, we highlight the top-ranking 11 fast-food companies of China for you, starting with number one.

 

#1: Kentucky Fried Chicken (肯德基)

Kentucky Fried Chicken (KFC) is the major brand by Yum China (百胜中国), China’s leading restaurant company that spun off from the American Yum! Brands in 2016. Yum China has the exclusive right to operate KFC, Pizza Hut, and Taco Bell in China, and also owns the Little Sleep hotpot concept. The KFC official Weibo account almost has 2.5 million fans.

People outside of China are sometimes surprised to find that KFC is so hugely popular in the mainland. Its success story goes back to 1987, when the restaurant opened its first doors near Tiananmen Square in Beijing. Within a decade, KFC already had 100 different restaurants in China.

The question of how an American fast-food chain succeeded in becoming the number one in China, outnumbering McDonald’s, is at the center of the book KFC in China: Secret Recipe for Success. Some reasons that contribute to KFC’s success in China is the popularity of chicken in China, the chain’s management system, and the restaurant’s adaptation to local taste.

 

#2: McDonald’s (麦当劳)

Twenty-nine years ago, McDonald’s opened China’s first restaurant in Shenzhen under the name ‘Màidāngláo’ (麦当劳), a Chinese rendering of the name.

Since 2017, the restaurant’s official name change to ‘Jīn Gǒngmén’ (金拱门), literally meaning ‘Golden Arches’, made headlines both in- and outside China. The name as displayed on the restaurants, however, has always remained the same; ‘Golden Arches’ is just the formal Chinese name of the mother company.

Despite its rocky journey in China – McDonald’s has always faced strong competition within the Chinese fast food market and had to deal with a 2014 food scandal – the American fast-food chain is still popular among Chinese, with many sharing fond memories of their first McDonald’s experience.

The Weibo account now has 1,1 million fans.

The chain still has more room for growth in the PRC, and is looking at new ways to franchise on the mainland. McDonald’s is also always adapting to local tastes. The Chinese menu offers products such as Cola Chicken wings or big chicken cutlet rice bowls.

 

#3: Burger King (汉堡王)

Compared to KFC or McDonald’s, Burger King is somewhat of a newcomer to the Chinese market, but its growth is also rapid: the first restaurant in China opened in 2005, and its 1000th already opened in 2018.

China’s fast-growing middle class has helped the American brand to flourish on the mainland, as did McDonald’s former president of greater China, Peter Tan, who became Burger King’s senior vice president.

Burger King has a wide and strong social media presence in China, with various official Weibo accounts actively promoting Burger King in various cities. The accounts have a personal approach and often post jokes and funny videos.

 

#4: Home Original Chicken / Laoxiangji (老乡鸡)

Home Original Chicken currently is the most popular Chinese-style fast-food chain in the PRC. To celebrate this fact, various restaurants around the country held some promotional events this week, even giving out lunch for free in some of its 800+ locations across the country. The promotion went trending on Weibo, with the hashtag ‘Laoxiangji invited the whole country for dinner’ (#老乡鸡宴请全国#) getting 280 million views.

The short history of the restaurant goes back to 2003 when chicken breeder Shu Congxuan opened the first location in Hefei, Anhui province. The chain’s menu items look completely different from the top 3 in this list; ‘Laoxiangji’ serves some classic pork meatballs, meatballs wrapped in fried gluten, hot and sour fish, or steamed eggplant with chili and sour sauce.

A combi meal as promoted by Laoxiangji.

The ‘Laoxiangji’ Weibo account now has over 360,300 followers.

 

#5: Dicos (德克士)

Dicos, founded in 1994, is one of the biggest Chinese-style fast-food chains in the PRC. It was founded in Chengdu and serves fried chicken and different fried chicken rice bowls, among other things. It already opened its 2000th store in 2013.

Tianjin Ding Qiao Food Service owns Dicos. In a way, you could say Dicos is one of KFC’s biggest competitors in the PRC as it is also famous for its fried chicken buckets.

The restaurant’s Weibo account has over 727,000 fans. Besides promoting fried chicken dishes, the account also regularly promotes the Dicos brands’ various sweet desserts.

 

#6: Real Kungfu (真功夫)

Real Kungfu is probably the fast-food restaurant with the coolest logo – which looks like an image of Bruce Lee- and brand name here.

The restaurant is headquartered in Guangzhou and opened its first restaurant in 1990. The restaurant serves various meal sets at very reasonable prices, usually including a rice bowl, soup, boiled lettuce, and a meat main dish.

Photo of Zhen Kungfu order by Weibo user.

Weibo account @Zhengongfu has more than 188,000 followers. The account often posts about movies or series, with the chain associating itself with Chinese popular culture.

 

#7: Country Style Cooking (乡村基)

Country Style Cooking (Xiāngcūnjī, 乡村基) is originally a Chongqing restaurant that opened its first restaurant in 1996 under the name ‘Country Style Chicken’ (乡村鸡). It now has over 600 restaurants throughout China.

The restaurant’s name is literally also its theme: providing real ‘home-style’ cooking from the country to its customers. It serves some classic stir-fry dishes such as the Kung Pao Chicken (宫保鸡丁).

The brand is still relatively small on Chinese social media, having some 39000 fans on its Weibo account.

 

#8: Ajisen Ramen (味干拉面)

Ajisen Ramen is the first Japanese chain in this list, which focuses on Japanese ramen noodle soup dishes. It operates more than 700 noodle restaurants in Hong Kong and mainland China, but also has restaurants in other countries across the world.

Its history goes all the way back to 1968, but its franchise endeavors started later.

The chain has no presence on Weibo.

 

#9: Yonghe King (永和大王)

Yonghe King is another Chinese-style fast-food chain that, like Ajisen, also focuses on noodles. Its first restaurant was opened in 1995 in Shanghai.

The brand is not fully Chinese anymore, as it merged with Jollibee Foods Corporation (JFC), the biggest fast-food company in the Philippines, in 2004. Since 2016, Jollibee is 100% owner of Yonghe King.

Yonghe King’s menu is diverse, as it offers various breakfast items, meal sets with noodles or rice, and desserts. It promotes its breakfast as the perfect start of the day for busy people who have to get to work early and have no time to prepare a meal.

With almost 409,000 fans on Weibo, Yonghe King is pretty popular on Chinese social media.

 

#10: Yoshinoya (吉野家)

Yoshinoya is the second Japanese chain in this list and it is the oldest brand, going back all the way to 1899.

Although Yoshinoya is a ‘fast food’ chain because, some of the items on its menu are not as fast to eat. The restaurant is known for its beef bowls, but how about a one-person hotpot set?

Hop Hing Group, based in Hong Kong, is the licensed operator of Yoshinoya in Hong Kong and Mainland China. The restaurant has recently become a target of violence during the Hong Kong Protests, as it was labeled as being a Beijing supporter.

 

#11: Mr. Lee California Beef Noodle King (李先生加州牛肉面大王)

The Beijing brand Mr. Lee is a popular fast-food chain in mainland China that specializes in beef noodle soup. Its first store was opened in 1988.

The ‘California’ part in its time comes from the Californian Chinese-American businessman Li Beiqi (李北祺) who started the company – hence the restaurant’s name (Mr. ‘Li’ in pinyin).

Besides the beef noodle soup, the restaurant also offers rice meals, dumplings, sweets, evening snacks and more. The Mr. Lee’s Weibo account has over 55000 fans.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First time commenters, please be patient – we will have to manually approve your comment before it appears.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Food & Drinks

Spicy Sauce Scam Goes Viral – Tencent Duped by Fake Lao Gan Ma Deal

The bizarre story that went trending this week involves China’s tech giant Tencent and China’s undisputed sauce queen Lao Gan Ma.

Manya Koetse

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The super popular Chinese chilli sauce brand Lao Gan Ma has been all the talk on Chinese social media this week since a somewhat bizarre incident occurred where the world of tech scams and spicy sauce collided.

News came out earlier this week that Chinese tech giant Tencent sued Lao Gan Ma over a contract dispute for failing to pay the advertising fees for their online platforms. The case led to an initial Shenzhen court ruling requiring Lao Gan Ma to freeze 16.24 million yuan ($2.3 million) worth of assets.

According to Chinese state media outlet Global Times, Tencent claimed it had signed a marketing contract with the famous chilli brand in March of last year, and has since delivered marketing promotions worth of tens of millions yuan without receiving payment.

Lao Gan Ma, however, denied ever signing this contract with Tencent and reported the matter to police.

It then turned out that Tencent had actually signed the marketing cooperation with imposters pretending to represent the chilli manufacturer, and had actually been cheated.

Meanwhile, the hashtag “CCTV Investigates the Lao Gan Ma Suitcase” (#央视调查腾讯老干妈诉讼事件#) received over 400 million views on social media platform Weibo.

The imposters’ goal allegedly was to obtain the online game package codes that are part of Tencent’s promotional activities, in order to resell them online.

On July 1st, Guiyang police released a statement on Weibo saying they had arrested three people in the fraud case; a 36-year old man, and two women aged 40 and 36. The topic became trending on Weibo (#警方通报3人伪造老干妈印章签合同#), receiving 190 million views.

On social media, many netizens wonder how a big company such as Tencent – one of China’s biggest internet giants – could fall for such a scam.

“Even I know that Laoganma doesn’t need advertisement to promote its products,” some commenters wrote.

“Wouldn’t such a business deal actually require them to meet?”, others wonder.

Other people express their anger at Tencent, demanding an apology from the company for suing their beloved chilli sauce brand.

But the majority of people think the matter is somewhat hilarious, ridiculing Tencent – that has a penguin as its main logo – for getting caught up in such an embarrassing scam. Dozens of memes circulating on Weibo make fun of the company for being so stupid and naive.

The Tencent penguin: deceived, used, and ridiculed.

The Tencent company joined the meme machine to also ridicule itself, asking Chinese netizens for information that could prevent them from falling for such a scam in the future. As a reward, the company writes, they will give away thousand jars of Lao Gan Ma chilli sauce.

Want to know more? To read all about the Lao Gan Ma brand and its history, click here for our feature article on the brand and its founder.

Hungry? Lao Gan Ma is also for sale in your local (Asian) supermarket, and also sells it products through Amazon here.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Arts & Entertainment

Two Hour Time Limit for KTV: China’s Latest Covid-19 Measures Draw Online Criticism

China’s latest COVID-19 infection prevention and control measures are drawing criticism from social media users.

Manya Koetse

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No more never-ending nights filled with singing and drinking at the karaoke bar for now, as new pandemic containment measures put a time limit as to how long people can stay inside entertainment locations and wangba (internet cafes).

On June 22nd, China’s Ministry of Culture and Tourism (文旅部) issued an adjusted version to earlier published guidelines on Covid-19-related prevention and control measures for theaters, internet cafes, and other indoor entertainment venues.

Some of the added regulations have become big news on Chinese social media today.

According to the latest guidelines, it will not be allowed for Chinese consumers to stay at various entertainment locations and wangba for more than two hours.

Singing and dancing entertainment venues, such as KTV bars, can only operate at no greater than 50% maximum occupancy. This also means that private karaoke rooms will be much emptier, as they will also only be able to operate at 50% capacity.

On Weibo, the news drew wide attention today, with the hashtag “KTV, Internet Cafe Time Limit of Two Hours” (#KTV网吧消费时间不得超2小时#) receiving over 220 million views at the time of writing. One news post reporting on the latest measures published on the People’s Daily Weibo account received over 7000 comments and 108,000 likes.

One popular comment, receiving over 9000 likes, criticized the current anti-coronavirus measures for entertainment locations, suggesting that dining venues – that have reopened across the country – actually pose a much greater risk than karaoke rooms due to the groups of people gathering in one space without a mask and the “saliva [drops] flying around.”

The comment, that was posted by popular comic blogger Xuexi, further argues that cinemas – that have suffered greatly from nationwide closures – are much safer, as people could wear masks inside and the maximum amount of seats could be minimized by 50%. Karaoke rooms are even safer, Xuexi writes, as the private rooms are only shared by friends or colleagues – people who don’t wear face masks around each other anyway.

Many people agree with the criticism, arguing that the latest guidelines do not make sense at all and that two hours is not nearly enough for singing songs at the karaoke bar or for playing online games at the internet cafe. Some wonder why (regular) bars are not closed instead, or why there is no two-hour time limit for their work at the office.

Most comments are about China’s cinemas, with Weibo users wondering why a karaoke bar, where people open their mouths to sing and talk, would be allowed to open, while the cinemas, where people sit quietly and watch the screen, remain closed.

Others also suggest that a two-hour limit would actually increase the number of individuals visiting one place in one night, saying that this would only increase the risks of spreading the virus.

“Where’s the scientific evidence?”, some wonder: “What’s the difference between staying there for two hours or one day?”

“As a wangba owner, this really fills me with sorrow,” one commenter writes: “Nobody cares about the financial losses we suffered over the past six months. Our landlord can’t reduce our rent. During the epidemic we fully conformed to the disease prevention measures, we haven’t opened our doors at all, and now there’s this policy. We don’t know what to do anymore.”

Among the more serious worries and fears, there are also some who are concerned about more trivial things: “There’s just no way we can eat all our food at the KTV place within a two-hour time frame!”

By Manya Koetse

*” 餐饮其实才更严重,一群人聚在一起,而且不戴口罩,唾沫横飞的。开了空调一样也是密闭空间。电影院完全可以要求必须戴口罩,而且座位可以只出售一半。KTV其实更安全,都是同事朋友的,本身在一起都不戴口罩了,在包间也无所谓。最危险的餐饮反而都不在意了”

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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