China Brands, Marketing & Consumers
Online Anger over Inappropriate Toast by Dutch Watch Brand Executive at Chinese Dinner Party
This is how NOT to do a toast in Dutch!
China Brands, Marketing & Consumers
Starbucks Goes Xinjiang & The Kardashians in China
Starbucks rebrands as “Star-Bazaar” in Urumqi—what does it say about shifting perceptions of Western brands in China? Also: a cheating sports influencer and the souvenirs that became most hated.
Originally published in the Eye on Digital China newsletter on Sunday, October 4, 2026.
In this edition:
- Quick scrolls: A Chinese athlete cheated her way to the Berlin Marathon’s finish
- Zooming in: When Localization Gets Political: Starbucks Goes Xinjiang
- On the Feed: The Kardashians in China
- Phrase of the Week: The 3 souvenirs sold everywhere, but nobody wants them
🗞️ QUICK SCROLLS
🇯🇵 The National Day holiday has begun, but nobody’s going to Japan. Although Japan was the number one outbound destination for Chinese travelers during last year’s October holiday, it has now dropped out of the top ten destinations entirely. According to data from Chinese tour operator Tuniu (途牛), Indonesia, Turkey, and South Korea are among this year’s most-booked overseas destinations.
🚲 Chinese fitness influencer “Abeeeer” was caught cheating during the Berlin Marathon after she posted about running her “personal best.” The sport-blogger (530k+ followers on Xiaohongshu) was photographed riding on the back of a bicycle around the 38-kilometer mark. On Saturday, she publicly apologized and admitted that she had broken the rules and that she was “feeling unwell.”
The sports influencer was caught hitching a ride to the finish line.
🏳️🌈 Japanese volleyball player Rui Takahashi came out as gay on Tuesday, saying he wanted to help others struggling with their sexuality by coming out publicly. On Douyin, many Chinese fans and commenters praised Rui for his bravery.
🤖 Former Global Times editor-in-chief Hu Xijin (胡锡进) published a National Day essay praising the country’s achievements but forgot to delete the AI chatbot’s closing follow-up question (”Would you like me to read through the whole text again and check it for omissions?”). Hu quickly deleted the AI prompt, but “Hu Xijin’s National Day AI ghostwriting fail” had already gone trending.
⚽ Chinese football produced…
China Brands, Marketing & Consumers
Quack Like a Goose: Why Beijing Street Vendor “Auntie Goose Legs” Sparked a Nationwide Debate
After the first complaints surfaced, Auntie Goose Legs admitted the truth about her business: she ha been selling duck legs all along.
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Starbucks Goes Xinjiang & The Kardashians in China
Red Carpet, Pandas, and Power: How China Read the Trump-Xi Summit
Keeping Score of History: The Mukden Incident and China’s Basketball Defeat to Japan
The Rise of “Shuaqi-ism,” Taking Starbucks to the Fields, and Pretending to Go to Work
Why Japan Has So Many Surnames, China’s Back-to-School Shifts & Taiwan Pavilion Trouble
“God Won’t Save Us, but the PLA Will”: Floods, Faith, and Kung Fu Soccer Nostalgia
How Chinese AI Videos Turned Foreigners into Villains
Why Japan Has So Many Surnames, China’s Back-to-School Shifts & Taiwan Pavilion Trouble
The Power of Ugly: Why Niu Lai Became China’s Unlikeliest Box-Office Hit
AI Actress Ad Pulled, Baihaitun Disrupts Shanghai and Cicada Meme Bugs Huawei
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Darlene January
September 13, 2019 at 6:17 pm
Racism exists everywhere in this world and always initiated by those who use their white privilege to insult or berate other cultures. Regardless of the reasons why this video was captured, it was still captured.
Michael
September 20, 2019 at 7:59 pm
So for you there IS something called “white privilede”?
Nancy Wang
September 14, 2019 at 4:03 am
So disrespectful. On their social channels Rosefield is all about inclusivity, female empowerment, but here they show their true colors. The Chinese apparently are good enough to produce their products, but clearly there is a lack of respect on the side of Rosefield in this business relationship.
Lisa
September 14, 2019 at 9:15 pm
Yes, you are right. This is unacceptable, even primitive behavior, such companies should be excluded from any cooperation-nothing justifies such behavior.
Sunny
September 19, 2019 at 9:21 pm
I watch the Rosefield ‘big dick’ video in a wechat group too today, it has offended many people. In the group someone mention that the department store Nordstrom has decided to no longer work with watch brand Rosefield because of this inappropriate behaviour by the CEO. I think it is the only right decision.
Amy
September 23, 2019 at 10:43 pm
I read today that Bloomingdales did the same thing: no more Rosefield product at Bloomingdales. I am not sure if these two Rosefield employees will be allowed to ever enter China again in the future.