Connect with us

China Food & Drinks

Adapted to the Desert: This Yurt-Style KFC Opened in Inner Mongolia

Special KFC in Inner-Mongolia: “Is home delivery done by camelback?”

Manya Koetse

Published

on

A KFC restaurant that has opened up in Ordos Prefecture, Inner-Mongolia, is attracting online attention in China for its yurt-style building.

The KFC restaurant is located in Xiangshawan, also known as Whistling Dune Bay, a tourist area – China’s first desert-themed tourism resort – in the Kubuqi Desert.

Some web users praise the fast-food giant for “following local customs” (“入乡随俗”). Others jokingly wonder if their home delivery services are also done by camelback.

Although KFC is not China’s first fast-food restaurant, it is one of the most popular ones. Nowhere else outside of the US has KFC expanded so quickly as in China. Since the first KFC opened in Beijing in 1987, the chain had an average of 50% growth per year.

With thousands of locations across the country, KFC often adapts its restaurants’ style to the local environment. On Weibo, web users share various examples of local KFCs.

A KFC sign at a Fuzhou branch, by Weibo user @渭城朝雨玉清宸.

A KFC in Shanxi province, shared by Weibo user @sheep加水饺.

KFC in Suzhou, by Weibo user @是宜不是宣呀.

KFC in Pingyao, by Weibo user @车谦渊

KFC in Orange Isle, Hunan, by Weibo user @DzDanger_

One Weibo user (@阳山花非花) points out that KFC is not the only chain to adapt to the local environment in Ordos. Chinese fast-food chain Dicos (德克士) apparently also has a special restaurant in the area.

Besides adapting its buildings, KFC is also known to be quite localized in its product offerings. KFC China offers products such as Chinese-style porridge, Beijing chicken roll, and youtiao (deep-fried strip of dough commonly eaten for breakfast).

In 2019, KFC also made headlines in China for adding, among other things, hot and spicy skewers (麻辣串串) to its menu.

For now, the KFC yurt-style location is bound to gain more visitors who are coming to check it out. Already, various Weibo users are sharing their own pics of their KFC visit.

 

You might also like to read:

 

By Manya Koetse (@manyapan)

With contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

China Brands & Marketing

Young Chinese Woman Dies at Haidilao Hotpot Restaurant

The woman allegedly choked while having beef tripe.

Manya Koetse

Published

on

On September 8, a woman from Putian in Fujian Province unexpectedly passed away while having hotpot at a Haidilao restaurant in a local mall.

The incident went trending on Chinese social media on Thursday, with the hashtags “Woman Suddenly Passes Away While Having Haidilao Hotpot” (#女孩海底捞吃火锅意外身亡#) and “Haidilao Responds to Female Customer Passing Away During Dinner” (#海底捞回应女顾客就餐时身亡#) receiving 50 million and 300 million views respectively.

According to various Chinese news reports, the 21-year-old woman had just finished eating beef tripe, the edible lining from the cow stomach, and drank some water after which she suddenly became unwell.

Footage circulating on Chinese social media shows how restaurant staff gave first aid to the woman by performing the Heimlich maneuver while emergency workers were underway.

Although it is rumored the young woman choked on the tripe, this has not yet been confirmed as an investigation into the cause of death is ongoing. The Haidilao restaurant where the incident happened is currently closed, and Haidilao responded that they are deeply saddened and will do all they can to fully cooperate with the police to investigate the case.

Haidilao (海底捞) is one of China’s most popular restaurant chains serving authentic Sichuan hotpot, a dining style where fresh meat and vegetables are dipped in simmering broth. Besides its tasty hotpot and wide selection of ingredients and drinks, Haidilao is known for its high-quality service. The staff is thoroughly trained in providing the best customer service, and Haidilao has introduced new concepts throughout the years to enhance the customer experience.

Haidilao is a very reputable company and is known to respond quickly to avert social media crises (example here and here).

As the story goes trending, many Chinese netizens point out the choking hazard of beef tripe. One lung doctor (@呼吸科大夫胡洋) also responded to the incident, suggesting that the Heimlich maneuver might not have been life-saving in this case since beef tripe is long and soft and could block the respiratory tract if the Heimlich maneuver is performed while the person is standing up, since it could potentially cause the tripe to go deeper instead of being pushed out.

The doctor recommends in these kind of emergency situations that if possible, for a chance of survival, the person could then be placed into an upside down, upper body down position for the Heimlich maneuver.

Other doctors on Weibo also use this moment to provide more information about how to perform the Heimlich maneuver.

Many online commenters think Haidilao is not necessarily to blame for what happened. “Judging from the video, the staff was quick and correct in their response. As for why the woman could not have been rescued, we’ll have to wait for the final reports.”

By Manya Koetse 

 

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

China Brands & Marketing

Bubble Tea Madness: ‘Modern China Tea Shop’ Opening Creates Chaos in Nanjing

This bubble tea shop’s Nanjing opening got so crazy that police had to intervene and scalpers were reselling tea for 200 yuan ($30) per cup.

Manya Koetse

Published

on

Despite the blistering heat, Chinese bubble tea lovers lined up for the opening of a new Nanjing milk tea shop as early as 4 am. By 11 am, police discouraged people from coming to the area and the shop had to close its doors. The hype surrounding the opening shows the popularity of bubble tea and domestic brands in China.

The opening of a Modern China Tea Shop branch in Nanjing was much-anticipated, but it only lasted for about thirty minutes. So many people had come to the bubble tea shop’s opening at the Jingfeng Center (景枫中心) that the situation was out of control and the shop had to close its doors again.

The Modern China Tea Shop, known as Chayan Yuese (茶颜悦色) in China, was established in 2013 and is headquartered in Changsha. They call themselves a “creative milk tea store,” meaning they mostly sell desserts and milk tea or bubble tea, which has become very popular among mainland Chinese consumers over the past few years.

Milk tea products by Chayan Yuese.

Pearl milk tea or bubble tea was first invented in Taiwan in 1988. Most pearl milk tea products contain an iced tea base and milk, with chewy tapioca pearls and sugar. Although this is a standard recipe, China’s many bubble milk tea shops and chains now also have a growing selection of fruit-flavored bubble tea or chocolate-flavored bubble tea. Since milk tea came to the mainland market in 1996, it has beaten coffee as a drink in terms of popularity (read more here).

Through its logo and marketing style, Chayan Yuese or Modern China Tea Shop positions itself as an authentic mainland Chinese business, stressing Chinese traditional style and history. In an era of ‘China Chic‘, this clearly resonates with consumers.

Chayan Yuese uses traditional Chinese illustrations and stories on its products.

Earlier this week, the popular Modern China Tea Shop announced its upcoming Nanjing debut on social media. Many people already came to the mall in the early morning hours, starting at 4 am, to be among the first customers waiting in front of the shop, but the line got so out of hand that the entire area inside and outside the mall became blocked.

Chinese media outlet The Paper writes that local police issued a notice on Thursday morning to discourage more people from coming to the area since there were already too many people at the scene.

Due to the crowds and the blistering heat, Nanjing police sent out a team of officers to the tea shop to maintain order.

Meanwhile, some sellers were offering their services on WeChat or platforms such as Xianyu to stand in line and buy milk tea for others. The hype was so big that they could charge 200 yuan (nearly $30) to get their customers one cup of tea. Modern China Tea Shop later said they did not support such practices.

The shop was officially scheduled to be open from 9 am to 10 pm, but at 9.30 am, the doors had closed again, with a notice saying the store was “sold out” and would be closed for the day.

On social media, some commenters were confused about the long queues. “The only way I’d queue up like this is to get my nucleic acid test,” one commenter wrote, while others also wondered why people would be willing to gather in crowds like this in the Covid era. “Don’t you have to work?” some wrote.

The unusual situation also raised suspicions about Chayan Yuese hiring people to stand in line to increase the hype surrounding their opening, with some sources alleging that the store did in fact recruit people to stand in line for a payment of $10.

“I would only stand in line for a drink at 4 am if it’s an elixir of immortality,” one Weibo user wrote.

By Manya Koetse and Miranda Barnes

 

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading
Advertisement
Advertisement

Facebook

Contribute

Got any tips? Or want to become a contributor or intern at What's on Weibo? Email us as at info@whatsonweibo.com.
Advertisement

Become a member

Get the story behind the hashtag. Subscribe to What's on Weibo here to receive our weekly newsletter and get access to our latest articles.    

Support What’s on Weibo

What's on Weibo is 100% independent. Will you support us? Your support means we can remain independent and keep reporting on the latest China trends. Every contribution, however big or small, powers our website. Support us from as little as $1 here.

Popular Reads